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Artwork for The Optimal Aging Podcast

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

PublishesWeeklyEpisodes130Founded4 years ago
Number of ListenersCategory
Health & Fitness

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Artwork for The Optimal Aging Podcast

Latest Episodes

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now. more

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23 days ago

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible. more

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a month ago

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM. more

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2 months ago

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late 70s and early 80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curv... more

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2 months ago

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Find out how many people listen to The Optimal Aging Podcast and see how many downloads it gets.

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Reviews

4.9 out of 5 stars from 29 ratings
  • Empowering Message

    Great information shared that helps me focus on working fitness and wellness uno my everyday life. Keep it coming!

    Apple Podcasts
    5
    jam 59
    United States2 months ago
  • This podcast will give you an edge

    To be able to sell to and serve the older market, you need the understand them. There’s no better way to understand them than by listening to this podcast. Jay and his guests understand the unique needs of people who are trying to age optimally. Keep up the great work Jay. We need you.

    Apple Podcasts
    5
    Billy Hofacker
    United States8 months ago
  • A must for physical fitness interests as we get older!

    So informative and a really fascinating listen!

    Apple Podcasts
    5
    Mxsandy12
    United Statesa year ago
  • Fitness pro here

    I love this podcast. As a fitness professional in my 50s who serves all ages, I learn a lot about how to communicate to people over 50 (and, really, to anyone). No-nonsense communications advice. Good stuff.

    Apple Podcasts
    5
    NMJ978
    United States2 years ago
  • Packed with value!

    Jay is a great interviewer and brings on interesting guests that help me understand the ever-evolving world of aging gracefully

    Apple Podcasts
    5
    Malzone SB
    United States2 years ago

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