Track your mentions with our podcast monitoring tool
Why use a podcast monitoring tool?
Podcasts offer huge opportunities for brands to reach their target audience and podcast monitoring is the gateway to building a successful PR strategy on a fast-growing channel.
Rephonic's monitoring tool allows PR professionals to understand where they are being mentioned and to gain insights into these podcasts. Once you know which type of shows want to feature your brand, you can start pitching.
How to track podcast mentions with Rephonic
Track two million podcasts across any category
Monitor podcasts across a wide range of industries and topics including Business, Health and Fitness, Science, News and more.
We scan the title and show notes of every newly published episode across 2m+ podcasts.
Get email alerts for podcast mentions
Set up alerts to get a daily or weekly email whenever your keyword, brand, person or topic is mentioned in a podcast episode.
Find the podcasters talking about the topics that you care about and let your clients know as soon as they're covered.
Stay in the loop
Tens of thousands of new podcast episodes are released every day. Be the first to know which podcasts are discussing your keywords and that need your attention.
Understand the value of podcast mentions
Get a better picture of your brand exposure by exploring data for any show. See podcast listener numbers, social media followers, chart rankings and more to understand how valuable a mention is.
Make informed decisions with podcast insights
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FAQs
How do I monitor podcasts?
To monitor podcasts, use Rephonic's podcast monitoring features which include setting up email alerts for brand names or keywords.
Stay in the loop and know when you have received a brand mention or discover new podcasts to incorporate into your PR strategy.
How do I understand the value of a podcast mention?
To understand how valuable a brand mention is, you need to look at the podcast's data. This includes how many listeners it has, how it ranks in the Apple and Spotify charts, how well the target audience matches yours, and so on.
Rephonic provides all of this data so that when you get an alert that you've been mentioned, you can quickly get the insights you need.
How do I use podcast monitoring to develop a podcast PR strategy?
Start to understand where your brand is being mentioned and the types of shows whose listeners you bring value to.
By delving deeper into their audience data, chart rankings and social followings, you can discover other similar podcasts to pitch and feature on.
Who can benefit from podcast media monitoring?
Brands, agencies and podcast networks can all take advantage of Rephonic's media monitoring feature.
Brands and networks can keep track of their own mentions so they can work out who to reach out to next, and agencies can be notified whenever a client is mentioned. It can also be used to stay on top of new shows that cover specfic topics.