Grow your brand through podcast partnerships
Why partner with podcasts?
Podcasts are growing in popularity and getting featured as a guest or sponsor is one of the best ways to reach a new audience.
Listeners trust the hosts of their favourite podcasts and are highly engaged so finding the right fit is essential. Rephonic provides all the data you need to find, qualify and pitch the best shows.
How to partner with the right podcasts
Find shows in your niche
Use the search tool to find podcasts that cover the topics relevant to you. Use the advanced filters to find shows with the right number of listeners, gender skew and audience location.
If you've found the perfect podcast, see a list of related podcasts that share a similar audience.
Check their stats and social media
See how popular a show is by checking our database to see how they perform in the charts and how many followers they have on Instagram, Facebook, X, TikTok and more.
Explore their recent content using the social media links provided so you can mention it in your pitch.
Choose a promotional medium
There are many ways to collaborate with podcasts so select the one that's right for you.
Types of podcast collaboration include sponsorships, guest appearances, cross-promotion and guest content. Each of these has pros and cons so do your research before settling for one.
Send an email pitch
Send personalised emails to your target podcasts quickly and easily. Rephonic provides contact information for over three million shows, including names and departments.
If you can't find the podcast emails you're looking for, our research team will source better contacts for you through our concierge service.
Keep track of pitches and responses
Stay on top of your outreach by tracking the shows you have reached out to and their replies.
Use Rephonic's notes tool to add bits of proprietary information that you may have learned directly from the host.
Find partnership opportunities
Everything you need for podcast outreach and research
Guest Appearances
PR for Clients
Cross-Promotion
Get tips on how to research potential partners
Find Emails for Your Podcast Contact List
How to Find a Podcast Influencer
FAQs
What is a podcast partnership?
A podcast partnership is any form of collaboration between podcasts and brands, individuals or other podcasts. The partnership is mutually beneficial, usually increasing listeners numbers, brand awareness or customers. Partnerships can involve the exchange of money or be a more informal 'swap'.
How do I find podcasts to partner with?
First, it's necessary to identify your target audience. Once you have a good understanding of who you're trying to get in front of, use the search tool on Rephonic to find podcasts that cover topics relevant to you and then use the advanced filters to narrow down the results by listener numbers, audience location, gender skew and more. Reach out to the best shows using the podcast emails provided.
Should my business partner with podcasts?
Podcasts are growing in popularity and getting featured is an effective way to get your brand in front of your target audience who haven't heard about you before. Podcast listeners trust their hosts so they're open to hearing guests and sponsors who have something valuable to offer.
Can podcasts partner with other podcasts?
This is commonly known as podcast cross-promotion and is a great way to grow your audience for free. You will need to have a good understanding of your target audience before searching for potential partners.