Kickstart your podcast cross-promotion campaign
Why cross-promote your podcast?
Cross-promotion campaigns are low-cost and often generate a better ROI than other forms of marketing. Since listeners trust the hosts of their favourite podcasts, they are open to hearing guest interviews and are highly engaged.
Appearing on relevant shows provides a huge opportunity to increase your subscriber count or acquire your ideal customers.
How to implement a podcast cross-promotion strategy
Find shows to partner with
Use Rephonic's search tool to find podcasts that cover the topics relevant to you. Use the advanced filters to find shows with the right number of listeners, gender skew and audience location.
If you've found the ideal podcast, see a list of related podcasts that share a similar audience.
Check their stats and social media
See how popular a show is by checking our database to see how they perform in the charts and how many followers they have on Instagram, Facebook, X, TikTok and more.
Explore their recent content using the social media links provided so you can mention it in your outreach email.
Get podcast contact information
Rephonic provides contact information for over two million shows, often including names and departments.
If you can't find the podcast emails you're looking for, our team of researchers will source better contacts for you through our concierge service.
Choose a promotional medium
There are many ways to cross-promote your podcast on other shows so select the one that makes sense for you.
Types of cross-promotion include swapping teaser ads, interviews, and episode swaps. Each of these has pros and cons so do your research before settling for one.
Speed up your outreach with the pitch editor
Rephonic makes pitch craft effortless. Choose from a range of winning templates or add your own and customize it for each podcast.
Templates can be used by your whole team to boost efficiency. Send well-crafted pitches from your own email account or CRM in a couple of clicks.
Keep track of potential partners with the pipeline manager
Stay on top of your pitching workflow by updating the pipeline stage for each podcast in your campaign.
Collaborate with your team on the same pipeline and keep everyone in the loop.
Find cross-promotional opportunities
Everything you need for podcast outreach and research
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PR for Clients
Get tips to boost your podcast outreach
How to Cross-Promote Your Podcast
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FAQs
What is podcast cross-promotion?
Podcast cross-promotion is an effective strategy to grow your audience by partnering with other podcasters. The idea is that you promote each other by appearing on each other's shows.
It is a popular self-promotion strategy for podcasters because it provides you with the opportunity to get in front of your target audience at zero cost.
What is a podcast promo swap?
Also known as podcast cross-promotion, a promo swap is where two hosts agree to promote each other's show. Promo swaps can take several forms such as ad swaps, interviews and episode swaps, and the idea is to get in front of a new audience and attract them to your own show.
Does podcast cross-promotion work?
Podcast cross-promos are a great way to get in front of listeners who haven't heard of you before but who match your target audience.
If you're an indie podcaster, you can gain new listeners by creating some awesome new content. If you're a business, you can build brand awareness by getting your name out there in front of the people who matter.
What are examples of podcast cross-promotion?
Most podcasters collaborate in one of three ways: teaser ads, interviews or episode swaps.
Teaser ads - Probably the easiest way to work with another podcast involves simply advertising each other's show. You swap trailers and run them as either a pre-roll, mid-roll or post-roll ad in an agreed number of episodes.
Interviews - If you spend a whole episode guesting with another podcaster then that's a great way to give their listeners an example of your style. Audiences get a more in-depth experience.
Swap episodes - You and another host can agree to swap whole episodes. That's when you include one of their episodes in your feed, and they do the same for you.