Cross-promote your podcast and get more listeners
Why cross-promote your podcast?
Cross-promotion campaigns don't cost a penny and often generate a better ROI than other forms of marketing. Since listeners trust the hosts of their favourite podcasts, they are open to hearing guest interviews and are highly engaged.
Appearing on relevant shows provides a huge opportunity to increase your subscriber count or acquire your ideal customers.
How to implement a podcast cross-promotion strategy
Find shows to partner with
Use Rephonic's search tool to find podcasts that cover the topics relevant to you. Use the advanced filters to find shows with the right number of listeners, gender skew and audience location.
If you've found the ideal podcast, see a list of related podcasts that share a similar audience.
Check their stats and social media
See how popular a show is by checking our database to see how they perform in the charts and how many followers they have on Instagram, Facebook, Twitter, TikTok and more.
Explore their recent content using the social media links provided so you can mention it in your outreach email.
Send an email pitch
Send personalised emails to your target podcasts quickly and easily. Rephonic provides contact information for over two million shows, often including names and departments.
If you can't find the podcast emails you're looking for, our team of researchers will source better contacts for you through our concierge service.
Choose a promotional medium
There are many ways to cross-promote your podcast on other shows so select the one that makes sense for you.
Types of cross-promotion include swapping teaser ads, interviews, and episode swaps. Each of these has pros and cons so do your research before settling for one.
Keep track of pitches and responses
Increase your pitching efficiency by staying on top of the shows you have reached out to and their replies.
Use Rephonic's notes tool to add bits of proprietary information that you may have learned directly from the host.
