Advertise on podcasts and increase your ROI
Grow your business through podcast advertising
Whether you're looking to run a host-read ad, an influencer marketing campaign, or something else entirely, Rephonic saves you time and makes identifying podcasts to pitch easy and data-driven.
Incorporate podcast sponsorships into your marketing or PR strategy and get the word out on one of the fastest-growing channels today.
How to advertise on podcasts
Find the right shows
Use Rephonic's search tool to find podcasts that cover the topics relevant to you. Use the advanced filters to narrow the results down.
If you've found the ideal podcast, see a list of related shows that share a similar audience.
Check out their stats
See how successful a podcast is by checking our database to see how many listeners they have, their chart rankings, and the size of their social following.
Explore their recent content using the social media links provided so you can mention it in your outreach email.
Get podcast contact information
Rephonic provides contact information for over three million shows, often including names and departments.
If you can't find the podcast emails you're looking for, our team of researchers will source better contacts for you through our concierge service.
Craft winning pitches
Rephonic makes pitch craft effortless thanks to our pitching wizard. Choose from a range of winning templates or add your own.
Templates can be used and customized by your whole team to boost efficiency. Send well-crafted pitches from your own email account or CRM in a couple of clicks and wait for the responses to come in.
Keep track of prospects
Stay on top of your pitching workflow with our pipeline manager. Update the stage for each podcast in your marketing campaign.
Keep everyone in the loop by adding team members to campaigns so they can use this feature and move prospects through the pipeline.
Find and sponsor the right podcasts
Everything you need for podcast outreach and research
Guest Appearances
PR for Clients
Get tips on how to advertise on podcasts
How to Sponsor Podcasts: The Ultimate Guide
Why You Should Advertise on Podcasts
FAQs
How do I promote my business on podcasts?
Just as your business has a refined target audience, different podcasts have varying listener demographics, even if the topic is the same.
Identify shows with the right audience and send a podcast outreach email that highlights why you would make a great sponsor or guest. Keep track of responses and when you get the all-important 'yes' make sure you know what topics you're going to cover or what you're going to say in your ad.
How do I advertise on a podcast?
First of all, consider the different placements of podcast ads. These include pre-roll, mid-roll and post-roll. Each has pros and cons and some are more expensive than others, so do your research before reaching out. Next, you'll need to find the right podcasts to advertise on.
Once you know your audience, search using Rephonic to find relevant podcasts and make sure you look at the download numbers, niche and audience location.
How effective is podcast advertising?
Several surveys have been completed on the effectiveness of podcast advertising, and it has been found that podcast listeners have over four times better brand recall than from other widely used forms of digital advertising.
Another discovery is that over half of listeners are somewhat or much more likely to buy from brands that advertise via podcasts.
How much does it cost to sponsor a podcast?
Podcast ad rates are calculated on CPM, or Cost Per Mille (per 1000 listeners). These rates vary but here's a good rule of thumb:
- $15 for a 10-second ad CPM
- $18 for a 30-second ad CPM
- $25 for a 60-second ad CPM
Is it better to be a guest or pay for an advert on a podcast?
Whether it is best to get featured on a podcast as a guest or via an advert depends on your time, your authority in a particular industry, your budget and your objective.
If you have expertise or an interesting story to share with the audience and can commit to the the time is takes to be interviewed, you could consider being a guest.
If you have a larger budget and are looking to build long-term brand awareness, you could think about running ads over multiple episodes.