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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok
Mental Health
Private Practice
Great Lakes Online Counseling
Therapy
Group Practice Conference
Group Practice
Headway
Neurodiversity
Digital Marketing
Work-Life Balance
Marketing Strategies
Alma
Emotional Intelligence
Parenting
Climate Change
Leadership
Autism
Hiring
Burnout
Keynote Speaking

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes557Founded13 years ago
Number of ListenersCategories
Mental HealthHealth & FitnessEducation

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Artwork for The Practice of the Practice Podcast

Latest Episodes

What small improvements could make your private practice easier for prospective clients to find? Are you building referral relationships before you actually need them? Could consistent systems and community networking become your practice's greatest ... more

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Is your website more like a brochure rather than a client conversion tool? Could a few simple changes dramatically increase the number of people booking appointments? Are your website pages making it easy for both clients and Google to understand exa... more

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What happens when traditional depression treatments stop working? Could a single psychedelic-assisted therapy session create lasting change? What does the latest research reveal about psilocybin's potential in mental healthcare? In this episode, Joe ... more

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Who should you network with depending on your ideal client base? Should you have a "meet the team" tab on the website? What criteria should you use for choosing your EHR?

In this update on building Great Lakes Online Counseling, Joe Sanok and Jen s... more

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Recent Guests

Chris Bailey
Author and speaker on productivity and intentional living
Author, Speaker
Episode: PoP 1387 - What You Get Wrong About Productivity and Intention with bestselling author Chris Bailey
Sabrina Rogers
Mental health professional focused on eating disorders, author, and founder of Health Hope Harmony
Health Hope Harmony
Episode: PoP 1386 - Becoming a Teaching Group Practice with Sabrina Rogers
Emily Pagone
Licensed Clinical Professional Counselor; group practice owner; clinical supervisor
Private practice and Inner Critic Podcast host
Episode: PoP 1385 - Befriending Your Inner Critic with Emily Pagone, LCPC
Kate Kincaid
Licensed psychotherapist and executive business coach with group practices in Arizona and Utah
Tucson Counseling Associates; SomaPsychotherapySLC
Episode: PoP 1383 - Psychedelics and Therapy with Kate Kincaid
Jacob Evans Kendall
Social worker, Gerontologist, creator of the 4D aging framework
Episode: PoP 1381 - What We Get Wrong About Aging with Dr. Jacob Kendall
Joe Sanok
Therapist, speaker, founder of Practice of the Practice
Practice of the Practice
Episode: PoP 1376 - Joe Sanok has an Inner Critic
Marie Fang
Licensed psychologist in private practice, creator of Private Practice Skills
Private Practice Skills
Episode: PoP 1374 - Making Your Practice Fit Your Life with Dr. Marie Fang
Melinda Emerson
Small Business Lady, smallbizladyuniversity.com founder
Small Biz Lady University
Episode: PoP 1372 - Training Front Desk Staff to Sell with Melinda F. Emerson
Ari Gootnick
Founder and operator focused on transforming people at their best over the long term; co-founder of Loom
Loom
Episode: PoP 1371 - Early Stage Business and Burnout with Ari Gootnick

Host

Joe Sanok
Host of the show, interviewing guests

Reviews

4.7 out of 5 stars from 394 ratings
  • important topic, interesting conversations

    I was a guest on this podcast and greatly enjoyed my conversation. Joe is warm and engaging, and great at discussing a variety of topics within the context of his show. Check out his work!

    Apple Podcasts
    5
    bacuj
    United States4 months ago
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States5 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    10 months ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United Statesa year ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently report a comfortable interview experience and thorough preparation.
Hosts are warm, engaging, and insightful, with a knack for practical business guidance.
Listeners praise actionable strategies that translate to real practice growth.

Top Mental Health Podcasts

Talking Points

Recent interactions between the hosts and their guests.

PoP 1386 - Becoming a Teaching Group Practice with Sabrina Rogers
Q: How do you manage the financials of hosting interns and still grow the business?
We moved from a free resource to a pay-what-you-can model, capped at a low but sustainable amount to cover costs. This keeps the program sustainable and allows interns to transition to paid positions as they graduate, ensuring the practice can scale while maintaining quality.
PoP 1386 - Becoming a Teaching Group Practice with Sabrina Rogers
Q: What are the early steps you took when you decided to start a group practice and hire your first clinicians?
I clarified that everyone hired would be trained in eating disorders, built in supervison hours, and created a pay structure to cover internship costs. I researched training, recorded sessions for supervision, and implemented a 40-hour training requirement for interns, with ongoing discussions in weekly meetings to ensure fidelity.
PoP 1386 - Becoming a Teaching Group Practice with Sabrina Rogers
Q: What was your angle? Why were you starting it? Take us into that mindset of Sabrina starting a practice.
I knew from grad school that I wanted to do my own thing and stay entrepreneurial. After the University of Iowa closed a major resource for eating disorders, I saw a clear need and pivoted to starting a group practice in 2023, focusing on teaching and supervising interns while staying true to ethical, specialized eating disorders care.
PoP 1381 - What We Get Wrong About Aging with Dr. Jacob Kendall
Q: If every private practitioner were listening now, what would you want them to know?
There is a need to expand beyond traditional therapy roles, embrace macro opportunities, and advocate for fair recognition and compensation for social workers and other professionals, while prioritizing patient-centered care and personal well-being to prevent burnout.
PoP 1381 - What We Get Wrong About Aging with Dr. Jacob Kendall
Q: A year from today, what would your dream private practice look like?
The guest envisions a practice that leverages macro-level thinking, collaborates across disciplines, and uses technology and networks to support both clinicians and clients, enabling greater flexibility and impact beyond traditional case management.

Audience Metrics

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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

The show centers on helping therapists, psychologists, and practice owners grow sustainable, ethics-aligned private practices. Conversations span practice management, marketing, operations, burnout prevention, and revenue strategies, often featuring clinicians who've built scalable models, founders who discuss leadership and purpose, and industry experts who illuminate how technology, finances, and branding intersect with clinical work. Noteworthy is a consistent emphasis on practical systems—from onboarding VAs and HIPAA-compliant processes to front-d desk training and transparent take-home pay discussions—balanced with deeper explorations of mindset, relationships, and authentic leadership. The format frequently blends tactical how-tos wi... more

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Therapy Chat
2. The Mel Robbins Podcast
3. The Jefferson Fisher Podcast
4. The Amy Porterfield Show
5. Therapist Uncensored Podcast

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 557 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Chris Bailey
2. Sabrina Rogers
3. Emily Pagone
4. Kate Kincaid
5. Jacob Evans Kendall
6. Joe Sanok
7. Marie Fang
8. Melinda Emerson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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