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Artwork for The Practice of the Practice Podcast

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Mental Health
Therapy
Private Practice
Creative Writing
Holistic Therapy
Public Relations
Coaching
Counseling Practices
Media Engagement
Insurance Billing
Fiction
Memoir
Ethical Dilemmas
Amazon
Burnout
Marketing
Career Fulfillment
Social Media
Affiliate Programs
Private Practice Management

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes319Founded13 years ago
Number of ListenersCategories
BusinessEntrepreneurshipHealth & FitnessMental Health

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Artwork for The Practice of the Practice Podcast

Latest Episodes

Why are you a CQA and not a CEO if you don’t implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never a reason to stop pursuing your goal? In this podcast episode, Joe Sanok discusses the exac... more

What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client leads and increase conversions? In this podcast episode, Joe Sanok speaks about how ... more

Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you making sure your business takes care of the people inside and outside of ... more

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What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of SEO, copywriting, and Google Ads look like with AI in the picture? In this podcast episode, Joe S... more

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Recent Guests

Daniel Arteaga
Owner of a group practice and speaker at the Group Practice Conference
Episode: GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275
Brandon Grill
Owner of BG Copywriter, specializing in mental health marketing.
BG Copywriter
Episode: A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Colin M. Fisher
Professor, author, speaker, and occasional jazz trumpet player
University College London School of Management
Episode: Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273
Sarah Jaffe
Writer and reporter living in London, author of 'From the Ashes, Grief and Revolution in a World on Fire' and other notable works.
Bold Type Books
Episode: Grief in Politics and Society with journalist Sarah Jaffe | POP 1271
Dr. Diana Hill
PhD clinical psychologist, author, and international speaker on acceptance and commitment therapy
Wise Effort
Episode: How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270
Laura Ries
Brand marketing expert and chairwoman of global consulting firm Ries
Ries
Episode: How to Oversimplify Your Brand with Laura Ries | POP 1267
Dr. Thema Bryant
Psychologist, author, professor, and former president of the American Psychological Association
Pepperdine University
Episode: Diagnosing America: the Nation’s Trauma and Path to Healing with APA President, Dr. Thema Bryant | POP 1265
Nate Peereboom
CEO of Jotpsych
Jotpsych
Episode: How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261
Kristin Mathes
An LCSW with a focus on anxiety and trauma through outdoor experiences
Episode: Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260

Host

Joe Sanok
Host of the podcast, Joe Sanok is a consultant and author focused on the business side of therapy. He connects academic perspectives with practical strategies to help mental health professionals succeed.

Reviews

4.7 out of 5 stars from 388 ratings
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    24 days ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United States3 months ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United States6 months ago
  • Thanks for all you do Joe

    We had such a great time being guests on The Practice of the Practice podcast! Joe was a fantastic interviewer—engaging, insightful, and genuinely curious. He created such a comfortable space for us to share our story, and the conversation flowed with ease. We’re so grateful for the supportive, inspiring community he’s built for therapists and all the valuable resources he provides to help clinicians grow both personally and professionally. Thank you for having us—it was truly an honor!

    Apple Podcasts
    5
    Relationship Renovation Tarah
    United States6 months ago
  • Great host and valuable info

    Joe is personable, relatable and fun to listen to. Enjoy learning from him!

    Apple Podcasts
    5
    Shawnahappy user
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the podcast to be an invaluable resource for navigating the business side of mental health, providing clarity and actionable strategies.
Reviews highlight the diversity of topics covered, from business metrics to innovative therapeutic practices, appealing to a broad audience of mental health practitioners.
Listeners appreciate the practical advice and insights into growing a therapeutic practice, noting the relevance and accessibility of the content.
Joe Sanok is lauded for his engaging interviewing style, which fosters meaningful conversations with guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Q: How does AI fit into SEO and marketing?
AI can help with brainstorming and proofreading, but it's essential to prioritize human-driven writing for better conversion rates.
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Q: What should people learn through A/B testing?
A/B testing reveals what elements of ads and landing pages are effective in driving conversions.
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Q: How should people budget for their first couple of rounds doing ads?
The budget varies significantly based on location and service, and it's crucial to reverse engineer the budget based on desired outcomes.
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Q: What should practices be doing wrong with their website services pages?
Practices should focus on creating specialized service pages rather than catch-all pages for better SEO.
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
Q: What change are you trying to make as a role model?
Brandon emphasizes being present, sober, and engaged as a positive influence for his nieces and nephews.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

Focusing on the intersection of modern psychology and business growth, the content encompasses a wide range of topics relevant to therapists, psychologists, and mental health professionals. This includes in-depth conversations on contemporary practices like psychedelic-assisted therapy, mindfulness strategies, and cognitive behavioral therapy (CBT). Additionally, it emphasizes practical aspects of running a successful practice, providing insights into marketing strategies, operational efficiency, and avoiding burnout while scaling a business.

Notably, the discussions feature a diverse array of guests, including academics, business leaders, and mental health experts, which creates a rich tapestry of perspectives. The podcast aims to empower... more

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How many listeners does The Practice of the Practice Podcast get?

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Practice of the Practice: Grow a Group Practice Podcast
2. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
3. Light Up The Couch
4. Therapy For Your Money
5. The Mind Your Business Podcast

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice of the Practice Podcast?

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Daniel Arteaga
2. Brandon Grill
3. Colin M. Fisher
4. Sarah Jaffe
5. Dr. Diana Hill
6. Laura Ries
7. Dr. Thema Bryant
8. Nate Peereboom

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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