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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok
Mental Health
Private Practice
Great Lakes Online Counseling
Therapy
Group Practice
Group Practice Conference
Headway
Climate Change
ALMA
Parenting
Work-Life Balance
Leadership
Autism
Hiring
Burnout
Emotional Intelligence
Discipline
Marketing Strategies
Gusto
Masculinity

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes564Founded14 years ago
Number of ListenersCategories
Mental HealthEducationHealth & Fitness

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Artwork for The Practice of the Practice Podcast

Latest Episodes

How does your environment shape your mental health more than you realize? Why do stronger relationships matter more than a bigger paycheck? Are we treating symptoms while overlooking the bigger picture? In this podcast, Joe Sanok sits down with Dr. T... more

YouTube

Could niching down actually help your practice grow? Does specializing allow you to make a bigger impact, not a smaller one? Does it work out financially? And how can you know when it's the right time to become a specialty practice? In this episode, ... more

YouTube

What does it actually look like to be an inclusive leader? How can you realistically, practically, and genuinely "do the work" in a way that uplifts those around you? What is good allyship?

In this episode, Joe Sanok speaks with Melinda Briana Eple... more

YouTube

Does marketing have to feel uncomfortable to be effective? What if authenticity is your greatest marketing strategy? Why could a "boring" business be your most successful one?

Joe Sanok sits down with Maggie Patterson to explore how private practic... more

YouTube

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Recent Guests

Melinda Briana Epler
Internationally recognized speaker, author, and advisor on climate, social justice, and inclusive leadership
Independent author/consultant
Episode: Is DEI Dead? with Melinda Briana Epler - PoP 1399
Maggie Patterson
Founder of Scoop Studios; marketer focused on ethical, sustainable marketing for service-based businesses
Scoop Studios
Episode: How to Build a Boring Private Practice without Slimey Marketing with Maggie Patterson | POP 1398
Jill Steeley
MPH, Federally Qualified Health Center consultant and executive coach, host of the Community Health Collective Podcast
Community Health Collective / Consultant
Episode: Referrals: How Community Health Centers Can Grow Your Practice with Jill Steeley, MPH | POP 1397
Thoryn Stephens
Scientist, researcher, entrepreneur; founder of BrainOne
BrainOne
Episode: How Daily Habits Shape Your Brain with Thoryn Stephens | POP 1396
Shayah Reed
Website strategist who helps therapists and private practice owners
Virtual Balance
Episode: How to Convert More Clients Through Your Website with Shayah Reed | POP 1393
Kabir Nath
Chief Executive Officer at Compass Pathways
Compass Pathways
Episode: Psilocybin for Treatment Resistent Depression with Kabir Nath | POP 1392
Shaina Siber
LCSW, Integrative Therapist specializing in Burnout Recovery for health care workers, educators, and working parents
Affirm Mental Health / Affirming Minds Podcast
Episode: What We Get Wrong about Self Care with Shaina Siber | POP 1390
Lindsay Oberleitner
PhD LP, Head of Clinical Strategy at Simple Practice
Simple Practice
Episode: What 245,000 Therapists Reveal About Building a Successful Private Practice with Dr. Lindsay Oberleitner | POP 1389
Chris Bailey
Author and speaker on productivity and intentional living
Author, Speaker
Episode: What You Get Wrong About Productivity and Intention with bestselling author Chris Bailey | POP 1387

Host

Joe Sanok
Host of the show, interviewing guests

Reviews

4.7 out of 5 stars from 396 ratings
  • important topic, interesting conversations

    I was a guest on this podcast and greatly enjoyed my conversation. Joe is warm and engaging, and great at discussing a variety of topics within the context of his show. Check out his work!

    Apple Podcasts
    5
    bacuj
    United States5 months ago
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States6 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    a year ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United Statesa year ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently report a comfortable interview experience and thorough preparation.
Hosts are warm, engaging, and insightful, with a knack for practical business guidance.
Listeners praise actionable strategies that translate to real practice growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Daily Habits Shape Your Brain with Thoryn Stephens | POP 1396
Q: What are the biggest myths versus realities when it comes to microhabits and supplements for brain health?
Many interventions are marketed as quick fixes, but the most impactful changes are small, consistent behaviors—sleep optimization, circadian timing, and simple daily routines—that interact with biology over time, while being mindful of avoiding hype around unproven or low-quality interventions.
How Daily Habits Shape Your Brain with Thoryn Stephens | POP 1396
Q: What got you into brain research, and how did your career path lead to BrainOne?
I started in molecular and cell biology, moved through biotech drug development, shifted into neurobiology, then data science, and eventually returned to science with BrainOne to focus on brain optimization and behavioral change as a practical pathway for people to improve cognitive health.
Is DEI Dead? with Melinda Briana Epler - PoP 1399
Q: What does allyship look like in everyday professional life?
Learning, unlearning, and re-learning; listening with empathy; taking action when exclusion is observed; and continually growing through transparent sharing of one's learning journey.
Is DEI Dead? with Melinda Briana Epler - PoP 1399
Q: What has shifted over the last couple of years that has pushed back on DEI in companies?
Though belief in inclusion remains, there is a louder, more contentious pushback within the political and legal landscape, including court challenges that have changed how DEI work is approached and funded in organizations.
How to Build a Boring Private Practice without Slimey Marketing with Maggie Patterson | POP 1398
Q: How can practitioners recognize when their marketing is becoming unhealthy or “slimy,” and what should they do about it?
She suggests slowing down to observe patterns, avoiding quick fixes or overpromising outcomes, and prioritizing strategies that create psychological safety for clients. If something feels itchy or misaligned with core values, it's a sign to stop and reassess, because integrity and client trust should drive marketing decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

The show centers on helping therapists, psychologists, and practice owners grow sustainable, ethics-aligned private practices. Conversations span practice management, marketing, operations, burnout prevention, and revenue strategies, often featuring clinicians who've built scalable models, founders who discuss leadership and purpose, and industry experts who illuminate how technology, finances, and branding intersect with clinical work. Noteworthy is a consistent emphasis on practical systems—from onboarding VAs and HIPAA-compliant processes to front-d desk training and transparent take-home pay discussions—balanced with deeper explorations of mindset, relationships, and authentic leadership. The format frequently blends tactical how-tos wi... more

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How many listeners does The Practice of the Practice Podcast get?

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Practice of the Practice: Grow a Group Practice Podcast
2. Therapist Uncensored Podcast
3. The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
4. Therapy Chat
5. The Couples Therapist Couch

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 14 years ago and published 564 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice of the Practice Podcast?

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Melinda Briana Epler
2. Maggie Patterson
3. Jill Steeley
4. Thoryn Stephens
5. Shayah Reed
6. Kabir Nath
7. Shaina Siber
8. Lindsay Oberleitner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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