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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok
Private Practice
Great Lakes Online Counseling
Mental Health
Group Practice
Therapy
Group Practice Conference
Headway
Climate Change
Leadership
Alma
Parenting
Work-Life Balance
Autism
Hiring
Burnout
Discipline
Gusto
Emotional Intelligence
Masculinity
Marketing

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes582Founded14 years ago
Number of ListenersCategories
Mental HealthEducationHealth & Fitness

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Artwork for The Practice of the Practice Podcast

Latest Episodes

Should counselling in 2026 include AI skills? How do counsellors market their practices with AI? Why should therapists learn about AI - if only to answer their clients' questions?

In this episode, Joe Sanok speaks with Dr. Lindsay Oberleitner about... more

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How can you recognize the patterns of narcissistic abuse before they undermine your sense of self? What role can reconnecting with your body play in the journey toward healing? How can practitioners help survivors rebuild their self-worth with patien... more

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What are the biggest gaps holding your practice back from being more profitable? How do you know if your practice is actually healthy financially? If you stopped doing everything yourself tomorrow, would your practice keep running, or would the whole... more

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Recent Guests

Micah Adler
Healthcare administrator with over 20 years in behavioral health; former operator at Evidence-Based Treatment Centers of Seattle; founder/leader at VALENT (full-stack mental health EHR)
VALENT; Evidence-Based Treatment Centers of Seattle
Episode: Identifying Inefficiencies in Your Practice with Micah Adler | POP 1419
James Childress
CPA and founder of CAC Advisors
CAC Advisors
Episode: Start Where the Customer Is: Surprise Lessons From 9,000 Therapy Practice Google Reviews | POP 1418
Jonathan Sabbagh
Co-founder/CEO of Journey Clinical
Journey Clinical
Episode: Should You Offer Ketamine-Assisted Therapy? With Jonathan Sabbagh and Myriam Barthes | POP 1416
Myriam Barthes
CEO (formerly) to CEO transition at Journey Clinical, co-founder
Journey Clinical
Episode: Should You Offer Ketamine-Assisted Therapy? With Jonathan Sabbagh and Myriam Barthes | POP 1416
Emily Runyan
Licensed marriage and family therapist; founder of two group practices in Nashville, TN
Tennessee Mental Wellness; Horizon Counseling
Episode: From Therapist to Landlord: Should You Own Your Practice Building? With Emily Runyan
Julie Menanno
LMFT, LCPC, therapist, author and creator of The Secure Relationship
The Secure Relationship / Secure Love
Episode: How to Have Secure Love with Julie Menanno | POP 1414
Justin Ith
Co-founder and CEO of ARIA
ARIA
Episode: Three Biggest Time Sucks of Private Practice: Medicaid, Credentialing, and Supervisory Billing with Justin Ith from Aria | POP 1413
Robin Ducharme
Founder and CEO of Real Love Ready; host of Let's Talk Love; creator/producer of In Bloom Summit
Real Love Ready
Episode: Let's Talk Love with Robin Ducharme | POP 1412
Alex Ding
Chief Medical Officer at DataSpring, physician executive with payer and healthcare tech expertise
DataSpring
Episode: Insurance Companies Own CAQH. Should Therapists Trust the New Dataspring? With Dr. Alex Ding. | POP 1411

Host

Joe Sanok
Host with a focus on practice growth, systems, and psychology-based business strategies

Reviews

4.7 out of 5 stars from 398 ratings
  • Great Interviewer

    Joe is such a great interviewer. The conversations are so natural and interesting. I just love listening to this podcast.

    Apple Podcasts
    5
    AudreyFaust
    United States2 months ago
  • important topic, interesting conversations

    I was a guest on this podcast and greatly enjoyed my conversation. Joe is warm and engaging, and great at discussing a variety of topics within the context of his show. Check out his work!

    Apple Podcasts
    5
    bacuj
    United States7 months ago
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States8 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    a year ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for warmth, preparedness, and insightful interviewing.
Guests note the conversations are practical, with actionable takeaways for therapists and practice owners.
The show is seen as a reliable resource for growing private practices with ethical marketing and robust guest expertise.

Top Mental Health Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Identifying Inefficiencies in Your Practice with Micah Adler | POP 1419
Q: How does data support the case for value-based care and better reimbursement?
Data showing breadth (lives touched) and depth (outcome measures) demonstrates quality and impact to payers, supporting value-based contracts and helping justify higher reimbursements when outcomes improve.
Identifying Inefficiencies in Your Practice with Micah Adler | POP 1419
Q: What is a gap analysis and how does it connect to improving the practice?
A gap analysis evaluates core categories (leadership, revenue, margins, operations) to identify areas of inefficiency, providing a blueprint for closing those gaps and improving operational effectiveness, ultimately boosting margins and reducing liability.
Identifying Inefficiencies in Your Practice with Micah Adler | POP 1419
Q: When identifying inefficiencies, where should the average practice owner start?
Start with leadership and retention strategies, then assess gaps in leadership, revenue, margins, and operations using a structured framework like a gap analysis to determine where improvements will most impact margins and clinician retention.
Start Where the Customer Is: Surprise Lessons From 9,000 Therapy Practice Google Reviews | POP 1418
Q: What do therapists often misunderstand about building a successful career in private practice?
The main misunderstanding is that clinical skill alone guarantees success; in reality, product-market fit and a high-quality, end-to-end client experience (including scheduling, billing, and front-desk operations) are crucial, and burnout can be avoided by aligning clinical work with market needs.
Should You Offer Ketamine-Assisted Therapy? With Jonathan Sabbagh and Myriam Barthes | POP 1416
Q: What training structure do you provide to bring therapists up to speed on psychedelic-assisted therapy?
Training includes a didactic component, a practical protocol training, and experiential learning such as shadowing and co-facilitating sessions, plus peer consultation groups and webinars on discussing CAP with clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

The show blends practical business strategy with clinical insight for therapists, counselors, and private practice owners. Episodes frequently cover practice growth, marketing ethics, and operating efficiency, often through guest experts in psychology, therapy, DEI, neuroscience, and health-tech. A standout pattern is actionable, revenue-friendly guidance for building sustainable practices without sacrificing client care, plus in-depth conversations about evolving mental health trends and innovative treatments. This mix makes it valuable for listeners who want real-world tactics, credible research context, and inspiration to expand their impact while maintaining clinical integrity.

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How many listeners does The Practice of the Practice Podcast get?

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Practice of the Practice: Grow a Group Practice Podcast
2. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
3. The Mel Robbins Podcast
4. unPAUSED with Dr. Mary Claire Haver
5. The Amy Porterfield Show

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 14 years ago and published 582 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice of the Practice Podcast?

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Micah Adler
2. James Childress
3. Jonathan Sabbagh
4. Myriam Barthes
5. Emily Runyan
6. Julie Menanno
7. Justin Ith
8. Robin Ducharme

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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