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Artwork for The Practice of the Practice Podcast

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Mental Health
Private Practice
Creative Writing
Public Relations
Coaching
Therapy
Counseling Practices
Media Engagement
Insurance Billing
Ethical Dilemmas
Fiction
Memoir
Amazon
Burnout
Marketing
Career Fulfillment
Affiliate Programs
Social Media
Private Practice Management
Psychotherapy

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes319Founded13 years ago
Number of ListenersCategories
BusinessEntrepreneurshipHealth & FitnessMental Health

Listen to this Podcast

Artwork for The Practice of the Practice Podcast

Latest Episodes

What happens when your “perfect” hiring plan falls apart at the last minute? How do you navigate the uncertainty and emotional swings of building something from scratch – again? When […]

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Is your solo practice supporting your life, or limiting your potential? What would it take to grow beyond your own time and capacity? How do you scale into a group […]

The post From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapis... more

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What does it look like to onboard virtual support for your practice? How do you build trust and structure when your team isn’t in the same room as you? Could […]

The post Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with U... more

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What does a thorough, intentional hiring process actually look like behind the scenes? How do you make sure you’re hiring not just a qualified clinician, but the right fit? Once […]

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Recent Guests

Di Luden
Owner of Ubuntu Freelancers
Ubuntu Freelancers
Episode: Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358
Andy Crestodina
Co-founder and CMO of Orbit Media, marketing expert
Orbit Media
Episode: The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356
Brianna Henderson
Licensed professional counselor, registered play therapist, owner of Lily Pad Child and Adolescent Counseling
Lily Pad Counseling
Episode: How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355
Matt Ragland
Productivity educator and creator known for practical grounded approach to intentional planning and habit building
Bullet Journal Community / YouTube
Episode: How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354
Dr. Carl Hart
Neuroscientist, professor of psychology at Columbia University, author
Columbia University
Episode: Why Your View of Addiction is Completely Wrong with Dr. Carl Hart | POP 1352
Brad Larsen
PsyD, Psychologist and CEO of Portland Mental Health and Wellness
Portland Mental Health and Wellness
Episode: Managing 130+ Clinicians: Leadership Lessons from Nichiren Buddhism and Gestalt with Dr. Brad Larsen | POP 1351
Louis Grenier
Author of Stand the Fuck Out; marketing consultant
Stand the Fuck Out / Grenier Consulting
Episode: Stand the F*ck Out with Louis Grenier | POP 1349
Dr. Tim Davis
PhD clinical psychologist with 30 years of experience specializing in child, adolescent couples, and family therapy
Author of Challenging Boys
Episode: Working with Challenging Boys with Dr. Tim Davis | POP 1348
Claire Pelletreau
Facebook and Instagram ads expert and conversion optimization expert
Episode: Turn Ads Into Appointments: Leveraging Facebook Meta with Claire Pelletreau | POP 1346

Host

Joe Sanok
Host of The Practice of the Practice Podcast

Reviews

4.7 out of 5 stars from 391 ratings
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States2 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    6 months ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United States8 months ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago
  • Thanks for all you do Joe

    We had such a great time being guests on The Practice of the Practice podcast! Joe was a fantastic interviewer—engaging, insightful, and genuinely curious. He created such a comfortable space for us to share our story, and the conversation flowed with ease. We’re so grateful for the supportive, inspiring community he’s built for therapists and all the valuable resources he provides to help clinicians grow both personally and professionally. Thank you for having us—it was truly an honor!

    Apple Podcasts
    5
    Relationship Renovation Tarah
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, practical conversations with valuable insights for therapists and practice owners
The show provides actionable strategies for marketing, hiring, and running a private practice
Listeners appreciate the authentic, helpful, and coach-like guidance offered by the host and guests
Hosts and guests are consistently knowledgeable, curious, and supportive of listeners
High-quality guests and thoughtful discussions make it a go-to resource for practice growth

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359
Q: What is the recommended split for clinician profitability and how should you classify staff (W2 vs 1099)?
A common recommendation is that clinicians receive about 40% of what comes in, with a preference for W2 status over 1099 due to IRS risks; establish a clear financial plan and standard operating procedures.
From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359
Q: How do you handle credentialing and onboarding when starting a group practice with Headway?
Headway can credential clinicians quickly (often 2-4 weeks) and handles backbilling when using their system, provided clinicians are fully licensed; the presenter suggests contacting Headway and clarifying representative needs and onboarding requirements.
How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354
Q: So awesome. The last question I always ask is, if every private practitioner in the world were listening right now, what would you want them to know?
He encourages practitioners to trust an inner voice and start taking small, consistent steps toward meaningful changes, stressing that you don't have to overhaul everything at once and that daily and weekly actions compound over time to create a new version of yourself.
How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354
Q: Well, tell me about a time when you weren't maybe as effective in reflection, decision-making, being intentional in the life that you're building for yourself.
Matt describes a period when life felt scattered, managing a newborn and full-time work, which led him to return to analog tools like the Bullet Journal to create bounds, reflect weekly, and rebuild a rhythm. He emphasizes grounding yourself in intentional practices and gradually building a personal system that balances work, family, and personal growth.
How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355
Q: What role does mentorship and consulting play in growing a play therapy practice?
Early engagement with training and consulting accelerates progress, helps you avoid common missteps, and provides access to proven bones of running a practice, including focus on a strong niche and scalable systems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

A practical, business-forward discussion hub for mental health professionals focused on growing and sustaining private practices. Episodes center on leadership in multi-clinic environments, marketing and client acquisition, workflow efficiency, burnout prevention, and the strategic use of modern psychology in building sustainable practices. Notable throughlines include DEI and humane leadership, effective advertising for therapists, pricing and profitability, and designing flexible practice models (e.g., therapy intensives) to improve work-life balance. The show frequently features practitioners and experts who translate clinical wisdom into scalable business strategies, making it helpful for owners, leaders, and clinicians aiming to expand... more

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Therapist Uncensored Podcast
2. Therapy Chat
3. Light Up The Couch
4. We Can Do Hard Things
5. Good Inside with Dr. Becky

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Di Luden
2. Andy Crestodina
3. Brianna Henderson
4. Matt Ragland
5. Dr. Carl Hart
6. Brad Larsen
7. Louis Grenier
8. Dr. Tim Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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