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Artwork for The Practice of the Practice Podcast

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Mental Health
Private Practice
Therapy
Digital Marketing
Marketing Strategies
Group Practice Conference
Group Practice
Great Lakes Online Counseling
Neurodiversity
Relationships
Parenting
Personal Development
Emotional Intelligence
Marketing
Burnout
Entrepreneurship
Work-Life Balance
Autism
Therapists
Leadership

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes319Founded13 years ago
Number of ListenersCategories
Mental HealthEntrepreneurshipHealth & FitnessBusiness

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Artwork for The Practice of the Practice Podcast

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Recent Guests

Dr. Carla Marie Manly
Licensed clinical psychologist, author, speaker, and consultant known for work on resilience, emotional intelligence, and healthy relationship dynamics
Episode: The Joy of Imperfect Love with Dr. Carla Marie Manly | POP 1367
Andrew Riesen
CEO of Herd, accounting platform for therapists
Herd
Episode: Solo Practice Paychecks: An Industry Expert Explains What You’ll Really Take Home | POP 1366
Julie Harris
Founder of Green Oaks Accounting; author of Profit First for Therapists; consultant
Green Oaks Accounting
Episode: Does Solo Practice Actually Make You More Money? An Expert Accountant Breaks It Down | POP 1365
Alexandria Alyx Fields
Licensed independent social worker in Ohio; founder of Inclusive Counseling
Inclusive Counseling
Episode: How to Take Interns in Private Practice with Alexandria “Alyx” Fields | POP 1364
Wendela Whitcomb Marsh
Award-winning author, TEDx speaker, host of Amplifying Autism
Amplifying Autism
Episode: Amplifying Autism with Wendela Whitcomb Marsh | POP 1363
Jo Aggarwal
CEO and co-founder of Wysa, AI-enabled mental health platform
Wysa
Episode: Will AI Replace Therapists? With CEO of Wysa Jo Aggarwal | POP 1362
Michelle Perry
Licensed psychologist and founder of the Center for Trauma, Stress, and Anxiety
Center for Trauma, Stress, and Anxiety
Episode: What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Di Luden
Owner of Ubuntu Freelancers
Ubuntu Freelancers
Episode: Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358
Andy Crestodina
Co-founder and CMO of Orbit Media, marketing expert
Orbit Media
Episode: The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356

Host

Joe Sanok
Host of The Practice of the Practice Podcast

Reviews

4.7 out of 5 stars from 391 ratings
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States3 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    7 months ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United States9 months ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago
  • Thanks for all you do Joe

    We had such a great time being guests on The Practice of the Practice podcast! Joe was a fantastic interviewer—engaging, insightful, and genuinely curious. He created such a comfortable space for us to share our story, and the conversation flowed with ease. We’re so grateful for the supportive, inspiring community he’s built for therapists and all the valuable resources he provides to help clinicians grow both personally and professionally. Thank you for having us—it was truly an honor!

    Apple Podcasts
    5
    Relationship Renovation Tarah
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, practical conversations with valuable insights for therapists and practice owners
The show provides actionable strategies for marketing, hiring, and running a private practice
Listeners appreciate the authentic, helpful, and coach-like guidance offered by the host and guests
Hosts and guests are consistently knowledgeable, curious, and supportive of listeners
High-quality guests and thoughtful discussions make it a go-to resource for practice growth

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Take Interns in Private Practice with Alexandria “Alyx” Fields | POP 1364
Q: What should prospective internship programs consider when starting to take on interns?
Alyx recommends starting with a clear structure: define tasks interns should work on during downtime, require weekly progress updates, and set expectations for discussing readings or resources. Create a pipeline where interns progressively take on meaningful projects and are integrated into the clinic's workflow.
What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Q: If people want to follow your work, where should we send them?
Michelle shares she's building a waitlist and provides her email for contact, inviting interested practitioners to reach out for possible coaching or collaboration.
What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Q: You talked about exercises for knowing yourself as a business owner, what would you recommend?
She advocates leadership coaching from non-therapy backgrounds, using assessments (DISC, Enneagram, etc.) to map strengths and blind spots, and then aligning teams through transparent feedback and structured development.
What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Q: When did you really make that shift to realize that those weren't necessarily, that wasn't the recipe for a really good supervisor or manager?
She explains a personal turning point about balancing work with family, bringing in leaders, and consciously shaping roles and expectations rather than assuming clinical prowess equals leadership ability.
What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Q: Take me back to when in your practice maybe you didn't focus on leadership as well as maybe you should have been.
Michelle describes realizing the limitations of treating leadership as an extension of clinical skill, recognizing the need to find trusted people to manage and to design roles that actually relieve her workload while maintaining quality and culture.

Audience Metrics

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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

A practical, business-forward discussion hub for mental health professionals focused on growing and sustaining private practices. Episodes center on leadership in multi-clinic environments, marketing and client acquisition, workflow efficiency, burnout prevention, and the strategic use of modern psychology in building sustainable practices. Notable throughlines include DEI and humane leadership, effective advertising for therapists, pricing and profitability, and designing flexible practice models (e.g., therapy intensives) to improve work-life balance. The show frequently features practitioners and experts who translate clinical wisdom into scalable business strategies, making it helpful for owners, leaders, and clinicians aiming to expand... more

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. Practice of the Practice: Grow a Group Practice Podcast
2. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
3. Light Up The Couch
4. Therapist Uncensored Podcast
5. Therapy Chat

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice of the Practice Podcast?

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Dr. Carla Marie Manly
2. Andrew Riesen
3. Julie Harris
4. Alexandria Alyx Fields
5. Wendela Whitcomb Marsh
6. Jo Aggarwal
7. Michelle Perry
8. Di Luden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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