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Artwork for The Practice of the Practice Podcast

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok
Mental Health
Private Practice
Therapy
Great Lakes Online Counseling
Group Practice Conference
Group Practice
Neurodiversity
Digital Marketing
Marketing Strategies
Personal Development
Leadership
Emotional Intelligence
Parenting
Work-Life Balance
ALMA
Relationships
Burnout
Keynote Speaking
Building Referral Relationships
Climate Change

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes536Founded13 years ago
Number of ListenersCategories
EducationMental HealthHealth & Fitness

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Artwork for The Practice of the Practice Podcast

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Recent Guests

Melinda Emerson
Small Business Lady, smallbizladyuniversity.com founder
Small Biz Lady University
Episode: PoP 1372 - Training Front Desk Staff to Sell with Melinda F. Emerson
Ari Gootnick
Founder and operator focused on transforming people at their best over the long term; co-founder of Loom
Loom
Episode: PoP 1371 - Early Stage Business and Burnout with Ari Gootnick
Adam Lewis Walker
Founder of Amplify Your Mission; creator of Talk Accelerator; award-winning host
Amplify Your Mission
Episode: PoP 1370 - How to Craft and Land TEDx Talks with Adam Lewis Walker
Rob Craven
Purpose-driven CEO, founder, and author; former CEO of MegaFood and Garden of Life; founder of Scale Passion
Scale Passion
Episode: PoP 1369 - Bringing the Right Brain into Business with Rob Craven
Dr. Adi Jaffe
UCLA-trained psychologist, best-selling author, IGNTD founder
IGNTD; The Abstinence Myth; Unhooked
Episode: PoP 1368 - Learn to Identify the "Hooks" that Trigger Your Addictive Behavior with Dr. Adi Jaffe
Adi Jaffe
UCLA-trained psychologist, best-selling author, TEDx speaker; founder of IGNTD
IGNTD; The Abstinence Myth; Unhooked
Episode: Learn to Identify the “Hooks” that Trigger Your Addictive Behavior with Dr. Adi Jaffe | POP 1368
Dr. Carla Marie Manly
Licensed clinical psychologist, author, speaker, and consultant known for work on resilience, emotional intelligence, and healthy relationship dynamics
Episode: The Joy of Imperfect Love with Dr. Carla Marie Manly | POP 1367
Andrew Riesen
CEO of Herd, accounting platform for therapists
Herd
Episode: Solo Practice Paychecks: An Industry Expert Explains What You’ll Really Take Home | POP 1366
Julie Herres
Founder of Green Oaks Accounting; author of Profit First for Therapists; consultant and speaker
Green Oaks Accounting
Episode: PoP 1365 - Melissa Schneider - Podcast Take Over - with Julie Herres, CEO of Green Oaks - Does Solo Practice Actually Make You More Money? An Expert Accountant Breaks It Down

Host

Joe Sanok
Host of The Practice of the Practice Podcast

Reviews

4.7 out of 5 stars from 392 ratings
  • important topic, interesting conversations

    I was a guest on this podcast and greatly enjoyed my conversation. Joe is warm and engaging, and great at discussing a variety of topics within the context of his show. Check out his work!

    Apple Podcasts
    5
    bacuj
    United States2 months ago
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States3 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    8 months ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United States10 months ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, practical conversations with valuable insights for therapists and practice owners
The show provides actionable strategies for marketing, hiring, and running a private practice
Listeners appreciate the authentic, helpful, and coach-like guidance offered by the host and guests
Hosts and guests are consistently knowledgeable, curious, and supportive of listeners
High-quality guests and thoughtful discussions make it a go-to resource for practice growth

Talking Points

Recent interactions between the hosts and their guests.

PoP 1349 - Stand the F*ck Out with Louis Grenier
Q: How would you recommend a client in a crowded market like New York stand out without losing credibility?
Double down on unique positioning first, then develop a distinctive brand that taps into a memorable asset, and finally ensure continuous reach with messages that fit the clients' lives. Don't rush to flashy tactics; build a solid foundation first.
PoP 1351 - How Nichiren Buddhism and Gestalt Help Dr. Brad Larsen Manage 130+ Clinicians in His Practice
Q: What leadership strategies help 100+ clinicians stay cohesive and maintain quality care during growth?
He highlights building a strong leadership team, shifting responsibility away from the founder, promoting internal advancement, setting clear expectations, and embracing system-level thinking and delegation to prevent burnout and maintain care quality.
PoP 1351 - How Nichiren Buddhism and Gestalt Help Dr. Brad Larsen Manage 130+ Clinicians in His Practice
Q: How do Gestalt Therapy and Nichiren Buddhism influence your leadership style and workplace culture?
Brad explains that Gestalt Therapy values honoring the person as they are, while Nichiren Buddhism emphasizes human revolution and polishing life to reveal inner potential; together they shape a leadership approach centered on humility, curiosity, and a humane environment for staff.
PoP 1351 - How Nichiren Buddhism and Gestalt Help Dr. Brad Larsen Manage 130+ Clinicians in His Practice
Q: How did Portland Mental Health and Wellness grow from a solo practice in 2011 into a large, equity-centered group?
Brad describes starting with a solo practice, then hiring and building a training program to meet licensure supervision requirements, gradually expanding to include clinicians, training, and admin staff, all while prioritizing a culture that cherishes employees and aligns with values of equity and client care.
PoP 1372 - Training Front Desk Staff to Sell with Melinda F. Emerson
Q: How should non-clinical staff be trained to support sales and client acquisition?
Implement a thorough onboarding program for intake staff, teach them to ask the right discovery questions, explain fees upfront, and ensure they can provide referrals and useful information to keep the client journey smooth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

A practical, business-forward discussion hub for mental health professionals focused on growing and sustaining private practices. Episodes center on leadership in multi-clinic environments, marketing and client acquisition, workflow efficiency, burnout prevention, and the strategic use of modern psychology in building sustainable practices. Notable throughlines include DEI and humane leadership, effective advertising for therapists, pricing and profitability, and designing flexible practice models (e.g., therapy intensives) to improve work-life balance. The show frequently features practitioners and experts who translate clinical wisdom into scalable business strategies, making it helpful for owners, leaders, and clinicians aiming to expand... more

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
2. Practice of the Practice: Grow a Group Practice Podcast
3. Therapy Chat
4. Therapy For Your Money
5. Armchair Expert with Dax Shepard

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 536 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Melinda Emerson
2. Ari Gootnick
3. Adam Lewis Walker
4. Rob Craven
5. Dr. Adi Jaffe
6. Adi Jaffe
7. Dr. Carla Marie Manly
8. Andrew Riesen

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