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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

Joe Sanok
Mental Health
Private Practice
Great Lakes Online Counseling
Therapy
Group Practice Conference
Group Practice
Neurodiversity
Headway
Digital Marketing
Work-Life Balance
Marketing Strategies
Alma
Emotional Intelligence
Parenting
Climate Change
Leadership
Autism
Hiring
Burnout
Keynote Speaking

Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include... more

PublishesDailyEpisodes544Founded13 years ago
Number of ListenersCategories
EducationHealth & FitnessMental Health

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Artwork for The Practice of the Practice Podcast

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Recent Guests

Joe Sanok
Therapist, speaker, founder of Practice of the Practice
Practice of the Practice
Episode: PoP 1376 - Joe Sanok has an Inner Critic
Marie Fang
Licensed psychologist in private practice, creator of Private Practice Skills
Private Practice Skills
Episode: PoP 1374 - Making Your Practice Fit Your Life with Dr. Marie Fang
Melinda Emerson
Small Business Lady, smallbizladyuniversity.com founder
Small Biz Lady University
Episode: PoP 1372 - Training Front Desk Staff to Sell with Melinda F. Emerson
Ari Gootnick
Founder and operator focused on transforming people at their best over the long term; co-founder of Loom
Loom
Episode: PoP 1371 - Early Stage Business and Burnout with Ari Gootnick
Adam Lewis Walker
Founder of Amplify Your Mission; creator of Talk Accelerator; award-winning host
Amplify Your Mission
Episode: PoP 1370 - How to Craft and Land TEDx Talks with Adam Lewis Walker
Rob Craven
CEO of Scale Passion, author; former CEO of Mega Food and Garden of Life
Scale Passion
Episode: Bringing the Right Brain into Business with Rob Craven | POP 1369
Dr. Adi Jaffe
UCLA-trained psychologist, best-selling author, IGNTD founder
IGNTD; The Abstinence Myth; Unhooked
Episode: PoP 1368 - Learn to Identify the "Hooks" that Trigger Your Addictive Behavior with Dr. Adi Jaffe
Adi Jaffe
UCLA-trained psychologist, best-selling author, TEDx speaker; founder of IGNTD
IGNTD; The Abstinence Myth; Unhooked
Episode: Learn to Identify the “Hooks” that Trigger Your Addictive Behavior with Dr. Adi Jaffe | POP 1368
Dr. Carla Marie Manly
Licensed clinical psychologist, author, speaker, and consultant known for work on resilience, emotional intelligence, and healthy relationship dynamics
Episode: PoP 1367 - The Joy of Imperfect Love with Dr. Carla Marie Manly

Host

Joe Sanok
Host of the show, interviewing guests

Reviews

4.7 out of 5 stars from 392 ratings
  • important topic, interesting conversations

    I was a guest on this podcast and greatly enjoyed my conversation. Joe is warm and engaging, and great at discussing a variety of topics within the context of his show. Check out his work!

    Apple Podcasts
    5
    bacuj
    United States3 months ago
  • Truly Wonderful!

    An amazing podcast filled with wisdom and heart. Joe’s commitment to helping others shines through! Highly recommended!

    Apple Podcasts
    5
    LoveIsAction4
    United States4 months ago
  • This podcast has amazing guests!

    Podchaser
    5
    naturebrandon
    9 months ago
  • Thoughtful conversation with real impact!

    It was genuinely a pleasure to be featured on SessionSites “takeover” of The Practice of the Practice with host Tom O’Malley, whose warmth, curiosity, and thorough preparation made for an insightful conversation. As a wellness marketer, I valued how Tom seamlessly explored the nuts and bolts of applying the StoryBrand framework to therapy marketing. We were able to unpack practical, clear "words that work" to help therapists connect more effectively with clients. If you're a therapist—whether so... more

    Apple Podcasts
    5
    Jorechwa
    United Statesa year ago
  • Fantastic show and great interviewer

    I had the honor of being interviewed by Joe on the podcast and had such an incredible experience. Joe is a great interviewer and a truly caring soul who genuinely wants to serve. I loved connecting with him and loved the depth of his interview. I highly recommend this podcast.

    Apple Podcasts
    5
    Akshay Nanavati
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently report a comfortable interview experience and thorough preparation.
Hosts are warm, engaging, and insightful, with a knack for practical business guidance.
Listeners praise actionable strategies that translate to real practice growth.

Talking Points

Recent interactions between the hosts and their guests.

PoP 1378 - From Solo Practice to Group Success: Joe Sanok's Blueprint for Therapists
Q: Could you talk a little bit more about Headway and how it supports group practices, especially for someone starting a group practice?
Headway can credential clinicians quickly and support group practices by enabling faster onboarding and billing, which helps you scale with fewer administrative bottlenecks, especially when focusing on fully licensed clinicians for insurance billing.
PoP 1329 - Private Pay in Group Practice with Dr. Rebecca Resnik
Q: Why would clinicians want to work for someone else instead of going solo when starting a private-pay practice?
Because early on, many lack business training and confidence; working with a well-structured team provides a path to learn, while offering a stable income and a supportive environment that can eventually enable them to run their own profitable practice.
PoP 1375 - Building Great Lakes Online Counseling Week 15 with Joe Sanok: Onboarding Virtual Assistant
Q: Tell me just like a little bit about your background.
Jen shares her background in industrial and organizational psychology, how she started with Ubuntu Freelancers during the COVID period, and how she has grown her role and confidence as a virtual assistant supporting Great Lakes Online Counseling.
PoP 1376 - Joe Sanok has an Inner Critic
Q: What do you notice when the business owner you're working with is able to sit with that urgency or the inner critic and look at it in the eyes, how do you see their businesses transform?
Owners who acknowledge urgency without letting it drive every decision start to set boundaries, realign priorities with KPIs, and build trust with their teams, which reduces reactive chaos and allows strategic growth.
PoP 1322 - Starting a Private Practice: Insurance with Jeremy Zug
Q: What are the key indicators that tell you it's time to bring billing in-house?
When revenue reaches around 1.5 to 2 million, and your billing team can handle 3 to 6 million with proper processes; also consider the cost of external billers versus the potential savings and control of in-house operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Practice of the Practice Podcast

What is The Practice of the Practice Podcast about and what kind of topics does it cover?

The show centers on helping therapists, psychologists, and practice owners grow sustainable, ethics-aligned private practices. Conversations span practice management, marketing, operations, burnout prevention, and revenue strategies, often featuring clinicians who've built scalable models, founders who discuss leadership and purpose, and industry experts who illuminate how technology, finances, and branding intersect with clinical work. Noteworthy is a consistent emphasis on practical systems—from onboarding VAs and HIPAA-compliant processes to front-d desk training and transparent take-home pay discussions—balanced with deeper explorations of mindset, relationships, and authentic leadership. The format frequently blends tactical how-tos wi... more

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How many listeners does The Practice of the Practice Podcast get?

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Which podcasts are similar to The Practice of the Practice Podcast?

These podcasts share a similar audience with The Practice of the Practice Podcast:

1. The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
2. The Testing Psychologist Podcast
3. Therapy For Your Money
4. The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
5. The Mel Robbins Podcast

How many episodes of The Practice of the Practice Podcast are there?

The Practice of the Practice Podcast launched 13 years ago and published 544 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Practice of the Practice Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Practice of the Practice Podcast?

Recent guests on The Practice of the Practice Podcast include:

1. Joe Sanok
2. Marie Fang
3. Melinda Emerson
4. Ari Gootnick
5. Adam Lewis Walker
6. Rob Craven
7. Dr. Adi Jaffe
8. Adi Jaffe

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