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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
Group Practice
Marketing Strategies
Therapy
Business Coaching
Psychotherapy
Mental Health
Work-Life Balance
Therapy Practices
Therapists
Business Growth
Google Ads
Marketing
Therapy Practice Management
Client Retention
Private Practice
Entrepreneurship
Therapist Business Growth
Meditation
Hiring Practices
Holiday Parties

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.

Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and m... more

PublishesWeeklyEpisodes160Founded3 years ago
Number of ListenersCategories
ManagementEntrepreneurshipBusiness

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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Latest Episodes

Curious how you can earn CE hours while scaling your practice?

Book a Strategy Call → mccancemethod.com/strategy-call/ 

Want to watch this episode on video? Check it out here on YouTube → youtu.be/y68ZFy7PnQE

In this episode, I’m s... more

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out h... more

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out h... more

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ 

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Recent Guests

Dan King
From Fireside Strategic, expert in clinic acquisitions
Fireside Strategic
Episode: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)
Uriah Guilford
Expert in utilizing AI in therapy practices
The Productive Therapist
Episode: How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice)
Tory Krone
Therapist and creator of Practice Vital
Practice Vital
Episode: The Dashboard You Need to Track Your Metrics
Amanda Buduris
Business coach for therapists specializing in therapy intensives
Episode: Double Your Impact (and Income) with Intensives
Carly Hill
Licensed Clinical Social Worker and Business Coach
Carly Hill Coaching
Episode: How to Add Coaching to Your Private Practice
Felicia Keller Boyle
Business coach and licensed therapist specializing in addiction and codependency.
Episode: Marketing for the Modern Therapist
Lindsay Bonham
Money Coach and former therapist
Self-employed; offers Money Skills for Therapists and Group Practice Owners courses
Episode: How to Become the Empowered Financial Leader of Your Group Practice
Dr. Antoinette Ibrahimi
Doctor of Psychology, owner of a group practice
Episode: How They Did It: Real Success Stories of Group Practice Owners
Darcy Bailey
Group practice owner in Langley, BC, with over 18 years in private practice
Episode: How They Did It: Real Success Stories of Group Practice Owners

Host

Nicole McCance
Psychologist-turned-business coach helping therapists scale from solo practices to high-growth group models.

Reviews

4.9 out of 5 stars from 292 ratings
  • This info is SOOooo invaluable!

    Nicole offers foolproof and approachable info on how to be a therapist boss! I love catching her gems of insight and how not to get stuck in your limitations as a business owner. Her mindset and success is contagious!

    Apple Podcasts
    5
    Kristina in MD
    United States2 months ago
  • Knows her stuff!

    Her lived experience gives her credibility. Her 3- day live training is inspiring!

    Apple Podcasts
    5
    Thena_Thena
    United States2 months ago
  • Amazing!

    I love your energy Nicole! Thank you for helping me overcome my fear of scaling.

    Apple Podcasts
    5
    Ben Lyman
    United States2 months ago
  • Amazing

    Thank you for sharing your knowledge with us. It’s so helpful.

    Apple Podcasts
    5
    Alleexee
    Canada2 months ago
  • Love it!

    I learn SO much from this podcast -and I’m grateful for all she teaches to EARN through this podcast!!!

    Apple Podcasts
    5
    Jess Laabs
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews emphasize the host's transparency about challenges, fast-paced insights, and tangible outcomes for private practices.
Audiences appreciate the mix of strategy, real-world examples, and supportive coaching.
Listener feedback consistently highlights practical, actionable guidance and high energy from the host.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Most Common Therapy Website Mistakes (and What Actually Converts)
Q: What are the two most popular pages after the main homepage?
The team page and the contact page are the two most popular, as people want to see who they'll work with and how to reach the practice.
The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures
Q: Does Nicole recommend offering single session therapy or walk-in style bookings?
Yes, if it fits the practice management, but it's better to allow online booking with flexible timing and then test different lead times (e.g., 12 hours, 8 hours) to see what converts best, while ensuring the team can handle the demand.
The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures
Q: I've heard that Facebook groups specifically are more effective than email marketing. What is your take on this?
The effectiveness depends on niching; for broad, multi-specialty practices, email marketing and Google Ads tend to be more direct and trackable, while groups can work if you're narrowly niched and aligned with a specific audience.
How Jane Helped Me Grow My Group Practice
Q: What specific features helped drive growth to seven figures and beyond?
Key features discussed include advanced reporting (staff by service, revenue by treatment), automated unscheduled visits, intake form tracking, multi-location booking pages, and a streamlined import/transition process supported by a dedicated team.
How Jane Helped Me Grow My Group Practice
Q: So you're like, should I make the move to Jane? Why is Nicole so excited about it?
The guest explains that Jane centralizes scheduling, reporting, and patient communications, with features like automated reminders, intake form tracking, and secure documentation that collectively reduce administrative burden and illuminate profitability metrics for a growing practice.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets therapists who are or want to become practice owners, focusing on practical, replicable steps to scale from solo work to a larger, automated group practice. Across episodes, the host digs into marketing, hiring, systems, leadership, and mindset—covering real-world tactics like local SEO, website optimization, client retention metrics, and the leverage of AI and technology to streamline operations. Many episodes feature actionable frameworks, guest practitioners, and case studies that reveal how to balance growth with work-life priorities, including navigating risk, delegation, and family considerations. A standout quality is the blend of strategy with transparent, experience-driven coaching, often peppered with concrete te... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Therapy For Your Money
2. The Amy Porterfield Show
3. Money Skills For Therapists
4. The Entrepreneurial Therapist Podcast
5. The Mel Robbins Podcast

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this podcast launched 3 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dan King
2. Uriah Guilford
3. Tory Krone
4. Amanda Buduris
5. Carly Hill
6. Felicia Keller Boyle
7. Lindsay Bonham
8. Dr. Antoinette Ibrahimi

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