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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
Group Practice
Marketing Strategies
Therapy
Business Coaching
Psychotherapy
Mental Health
Work-Life Balance
Therapy Practices
Therapists
Business Growth
Google Ads
Marketing
Private Practice
Therapy Practice Management
Client Retention
Therapy Practice
Entrepreneurship
SEO
Therapist Business Growth
Meditation

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and mu... more

PublishesWeeklyEpisodes179Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

Listen to this Podcast

Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Latest Episodes

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: youtu.be/2LUtzjEVMCM?... more

Want to watch this episode on video? Check it out here on YouTube: youtu.be/wBpDGK0AnFU

In this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate... more

Want to watch this episode on video? Check it out here on YouTube: youtu.be/C8BajJwh3ls

In this episode, I sit down with successful group practice owners, all graduates of my program Clinic Growth Map™, to unpack the strategies, mindset shif... more

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover th... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jeremy Zug
Founder of Practice Solutions
Practice Solutions
Episode: The Revenue Leaks in Your Practice You Don't Know About
Shayah Reed
Brand and web design expert at Virtuwell Balance
Virtuwell Balance
Episode: Therapy Website Updates to Help You Grow From Solo to Group Practice
Milly Feliz
Graduate of the Clinic Growth Map
Clinic Growth Map
Episode: Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Tricia Wright
Clinic Growth Map member
Clinic Growth Map; British Columbia clinic
Episode: Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Julie Harris
Accountant, founder of Green Oak Accounting
Green Oak Accounting
Episode: Tax Write Offs for Therapists: How to Keep More of What You Earn
Andrea Hainsworth
Therapist leading a multi-location group practice
Private practice (USA)
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Karen Rezegh
Nurse-turned-therapy practice owner
Group practice in Markham, Ontario
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Chris Morin
Owner of Moonraker, an SEO agency focused on therapists
Moonraker
Episode: The Evolution of SEO as we shift to Gemini
Dan King
From Fireside Strategic, expert in clinic acquisitions
Fireside Strategic
Episode: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)

Host

Nicole McCance
Host and psychologist-turned-business coach who grew a therapy practice to 55 therapists and seven figures, then sold it; leads strategy-focused episodes.

Reviews

4.9 out of 5 stars from 322 ratings
  • Inspiring stories and coaching

    After graduating the program and returning for more inspiration I continue to listen, learn and be inspired by Nicole’s coaching and guests as I continue to scale… I miss the weekly connection and support but these podcasts help!!!!! Forever grateful

    Apple Podcasts
    5
    Mind 2 Heart- Laura
    Canada2 months ago
  • Amazing

    Thank you Nicole for sharing your wealth of knowledge!!!

    Apple Podcasts
    5
    Kamal_chahal8820
    Canada3 months ago
  • Great Help!

    Nicole, her experience and insights, is a goldmine! She is wonderful! And most importantly, she is extremely helpful!

    Apple Podcasts
    5
    N.Y. 5
    United States3 months ago
  • Accelerator course

    Completed first day of the 3-day accelerator course and have already gained helpful information, super excited to see what’s next in the upcoming days! The podcast has been helpful for me as a new group practice owner that is making my way through!

    Apple Podcasts
    5
    Gita317
    United States3 months ago
  • Inspiration for making your vision actually happen

    Nicole has this contagious energy that makes you feel like anything is possible. She has a way of taking daunting tasks and making them easier. Just be careful when you start listening because you might just end up expanding into a group practice! :)

    Apple Podcasts
    5
    Ellejohnson11
    Canada3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's guidance highly actionable and energizing for building a therapy business.
Audiences praise clear, practical strategies that translate to real revenue growth.
The show is viewed as a trusted source for marketing, hiring, and systems in private practice.

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Talking Points

Recent interactions between the hosts and their guests.

Success Stories: The Strategies Behind Thriving Group Practices
Q: Sharon asked about overcoming cash flow worries and scaling costs; how to approach it?
Base decisions on data, break down marketing and staffing investments into the expected new clients and revenue, use a solid framework (e.g., Profit First), and adjust spend to achievable targets while maintaining quality and brand.
Success Stories: The Strategies Behind Thriving Group Practices
Q: Ginny asked, what would you say are the benefits of doing this on your own vs. with a business partner?
Having the right partner matters; shared strengths, clear communication, and a strong relationship help navigate disagreements and leverage complementary skills, while also sharing income and responsibilities.
Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Q: What day did you hit the seven-figure milestone and how did you realize it?
The milestone occurred in April of the current year, after reviewing numbers with her accountant to confirm who hit the seven-figure mark, with total revenue around 1.1 million.
Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Q: How long have you had a group practice and how many people are in it?
Mil­ly started The Wise Self about four years ago, began alone, then consolidated a year later; today the group has 14 therapists and was onboarding a 15th, aiming for balanced growth over three years.
Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Q: What marketing strategy currently yields the highest ROI for you?
SEO, along with strong community relationships and targeted outreach to doctors and local professionals, has driven most of her client acquisition, supported by optimized website copy and specialty pages.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for psychotherapists and therapy-practice owners aiming to scale from solo practices to multi-therapist groups, with a strong emphasis on systems, marketing, hiring, and revenue optimization. Episodes blend actionable playbooks (e.g., hiring strategies, policy enforcement, SEO and AI-driven marketing, and program launches) with real-world stories from hosts and guests who run group practices or provide therapy-practice-focused services. Noteworthy is the consistent combination of mindset coaching with tangible frameworks, plus recurring promotions of coaching programs and masterclasses that help listeners implement scalable solutions quickly. Potential listeners who want concrete steps, trusted frameworks, a... more

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this podcast launched 3 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jeremy Zug
2. Shayah Reed
3. Milly Feliz
4. Tricia Wright
5. Julie Harris
6. Andrea Hainsworth
7. Karen Rezegh
8. Chris Morin

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