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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
Group Practice
Marketing Strategies
Therapy
Business Coaching
Psychotherapy
Mental Health
Work-Life Balance
Therapy Practices
Therapists
Business Growth
Google Ads
Marketing
Therapy Practice Management
Client Retention
Private Practice
Entrepreneurship
Therapist Business Growth
Meditation
Hiring Practices
Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and mu... more

PublishesWeeklyEpisodes169Founded3 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

Listen to this Podcast

Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Latest Episodes

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch... more

Book a Strategy Call → mccancemethod.com/strategy-call/

In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in j... more

Book a Strategy Call → mccancemethod.com/strategy-call/

Want to watch this episode on video? Check it out here on YouTube: youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A

In this episode, I talk about how to retain therapists in your grou... more

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube: youtu... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Julie Harris
Accountant, founder of Green Oak Accounting
Green Oak Accounting
Episode: Tax Write Offs for Therapists: How to Keep More of What You Earn
Andrea Hainsworth
Therapist leading a multi-location group practice
Private practice (USA)
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Karen Rezegh
Nurse-turned-therapy practice owner
Group practice in Markham, Ontario
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Chris Morin
Owner of Moonraker, an SEO agency focused on therapists
Moonraker
Episode: The Evolution of SEO as we shift to Gemini
Dan King
From Fireside Strategic, expert in clinic acquisitions
Fireside Strategic
Episode: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)
Tory Krone
Therapist and creator of Practice Vital
Practice Vital
Episode: The Dashboard You Need to Track Your Metrics
Amanda Buduris
Business coach for therapists specializing in therapy intensives
Episode: Double Your Impact (and Income) with Intensives
Carly Hill
Licensed Clinical Social Worker and Business Coach
Carly Hill Coaching
Episode: How to Add Coaching to Your Private Practice
Felicia Keller Boyle
Business coach and licensed therapist specializing in addiction and codependency.
Episode: Marketing for the Modern Therapist

Host

Nicole McCance
Host and psychologist-turned-business coach who grew a therapy practice to 55 therapists and seven figures, then sold it; leads strategy-focused episodes.

Reviews

4.9 out of 5 stars from 294 ratings
  • Inspiring stories and coaching

    After graduating the program and returning for more inspiration I continue to listen, learn and be inspired by Nicole’s coaching and guests as I continue to scale… I miss the weekly connection and support but these podcasts help!!!!! Forever grateful

    Apple Podcasts
    5
    Mind 2 Heart- Laura
    Canada10 days ago
  • Amazing

    Thank you Nicole for sharing your wealth of knowledge!!!

    Apple Podcasts
    5
    Kamal_chahal8820
    Canada22 days ago
  • Great Help!

    Nicole, her experience and insights, is a goldmine! She is wonderful! And most importantly, she is extremely helpful!

    Apple Podcasts
    5
    N.Y. 5
    United States22 days ago
  • Accelerator course

    Completed first day of the 3-day accelerator course and have already gained helpful information, super excited to see what’s next in the upcoming days! The podcast has been helpful for me as a new group practice owner that is making my way through!

    Apple Podcasts
    5
    Gita317
    United States24 days ago
  • Inspiration for making your vision actually happen

    Nicole has this contagious energy that makes you feel like anything is possible. She has a way of taking daunting tasks and making them easier. Just be careful when you start listening because you might just end up expanding into a group practice! :)

    Apple Podcasts
    5
    Ellejohnson11
    Canadaa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's guidance highly actionable and energizing for building a therapy business.
Audiences praise clear, practical strategies that translate to real revenue growth.
The show is viewed as a trusted source for marketing, hiring, and systems in private practice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Evolution of SEO as we shift to Gemini
Q: Can you elaborate on how linking credentials across profiles helps Gemini verify legitimacy?
Linking and displaying credential information across maps, social profiles, and official databases creates a verifiable evidence trail that Gemini can trust, reducing ambiguity and increasing credibility in its responses.
The Most Common Therapy Website Mistakes (and What Actually Converts)
Q: What are the two most popular pages after the main homepage?
The team page and the contact page are the two most popular, as people want to see who they'll work with and how to reach the practice.
The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures
Q: Does Nicole recommend offering single session therapy or walk-in style bookings?
Yes, if it fits the practice management, but it's better to allow online booking with flexible timing and then test different lead times (e.g., 12 hours, 8 hours) to see what converts best, while ensuring the team can handle the demand.
The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures
Q: I've heard that Facebook groups specifically are more effective than email marketing. What is your take on this?
The effectiveness depends on niching; for broad, multi-specialty practices, email marketing and Google Ads tend to be more direct and trackable, while groups can work if you're narrowly niched and aligned with a specific audience.
How Jane Helped Me Grow My Group Practice
Q: What specific features helped drive growth to seven figures and beyond?
Key features discussed include advanced reporting (staff by service, revenue by treatment), automated unscheduled visits, intake form tracking, multi-location booking pages, and a streamlined import/transition process supported by a dedicated team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for psychotherapists and therapy-practice owners aiming to scale from solo practices to multi-therapist groups, with a strong emphasis on systems, marketing, hiring, and revenue optimization. Episodes blend actionable playbooks (e.g., hiring strategies, policy enforcement, SEO and AI-driven marketing, and program launches) with real-world stories from hosts and guests who run group practices or provide therapy-practice-focused services. Noteworthy is the consistent combination of mindset coaching with tangible frameworks, plus recurring promotions of coaching programs and masterclasses that help listeners implement scalable solutions quickly. Potential listeners who want concrete steps, trusted frameworks, a... more

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this podcast launched 3 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Julie Harris
2. Andrea Hainsworth
3. Karen Rezegh
4. Chris Morin
5. Dan King
6. Tory Krone
7. Amanda Buduris
8. Carly Hill

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