Rephonic
Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
Group Practice
Marketing Strategies
Therapy
Business Coaching
Psychotherapy
Mental Health
Work-Life Balance
Therapy Practices
Therapists
Business Growth
Google Ads
Marketing
Therapy Practice Management
Client Retention
Private Practice
Entrepreneurship
Therapist Business Growth
Meditation
Hiring Practices
Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and mu... more

PublishesWeeklyEpisodes172Founded3 years ago
Number of ListenersCategories
ManagementEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Latest Episodes

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I chat with Shayah Reed from Virtu... more

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch ... more

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch ... more

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Productive Therapist Podcast
Productive Therapist PodcastUriah Guilford, MFT
Therapy in a Nutshell
Therapy in a NutshellTherapy in a Nutshell -Emma McAdam

Recent Guests

Tricia Wright
Clinic Growth Map member
Clinic Growth Map; British Columbia clinic
Episode: Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Julie Harris
Accountant, founder of Green Oak Accounting
Green Oak Accounting
Episode: Tax Write Offs for Therapists: How to Keep More of What You Earn
Andrea Hainsworth
Therapist leading a multi-location group practice
Private practice (USA)
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Karen Rezegh
Nurse-turned-therapy practice owner
Group practice in Markham, Ontario
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Chris Morin
Owner of Moonraker, an SEO agency focused on therapists
Moonraker
Episode: The Evolution of SEO as we shift to Gemini
Dan King
From Fireside Strategic, expert in clinic acquisitions
Fireside Strategic
Episode: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)
Tory Krone
Therapist and creator of Practice Vital
Practice Vital
Episode: The Dashboard You Need to Track Your Metrics
Amanda Buduris
Business coach for therapists specializing in therapy intensives
Episode: Double Your Impact (and Income) with Intensives
Carly Hill
Licensed Clinical Social Worker and Business Coach
Carly Hill Coaching
Episode: How to Add Coaching to Your Private Practice

Host

Nicole McCance
Host and psychologist-turned-business coach who grew a therapy practice to 55 therapists and seven figures, then sold it; leads strategy-focused episodes.

Reviews

4.9 out of 5 stars from 319 ratings
  • Inspiring stories and coaching

    After graduating the program and returning for more inspiration I continue to listen, learn and be inspired by Nicole’s coaching and guests as I continue to scale… I miss the weekly connection and support but these podcasts help!!!!! Forever grateful

    Apple Podcasts
    5
    Mind 2 Heart- Laura
    Canadaa month ago
  • Amazing

    Thank you Nicole for sharing your wealth of knowledge!!!

    Apple Podcasts
    5
    Kamal_chahal8820
    Canada2 months ago
  • Great Help!

    Nicole, her experience and insights, is a goldmine! She is wonderful! And most importantly, she is extremely helpful!

    Apple Podcasts
    5
    N.Y. 5
    United States2 months ago
  • Accelerator course

    Completed first day of the 3-day accelerator course and have already gained helpful information, super excited to see what’s next in the upcoming days! The podcast has been helpful for me as a new group practice owner that is making my way through!

    Apple Podcasts
    5
    Gita317
    United States2 months ago
  • Inspiration for making your vision actually happen

    Nicole has this contagious energy that makes you feel like anything is possible. She has a way of taking daunting tasks and making them easier. Just be careful when you start listening because you might just end up expanding into a group practice! :)

    Apple Podcasts
    5
    Ellejohnson11
    Canada2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the host's guidance highly actionable and energizing for building a therapy business.
Audiences praise clear, practical strategies that translate to real revenue growth.
The show is viewed as a trusted source for marketing, hiring, and systems in private practice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Q: What marketing strategy currently yields the highest ROI for you?
SEO, along with strong community relationships and targeted outreach to doctors and local professionals, has driven most of her client acquisition, supported by optimized website copy and specialty pages.
Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Q: What was the turning point or breakthrough moment in the program?
The turning point came when she finally followed the six-step hiring model completely, which led to hiring top-notch staff, easier-to-fill caseloads, and a flow of new clients.
Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Q: Walk us through your group practice journey from the start to where you are now.
Tricia describes starting during the pandemic with a partner, expanding to a six-room clinic, and eventually running it solo with 14 therapists and two admins. She highlights the shift to a structured growth plan, joining the Clinic Growth Map in March 2025, and achieving substantial revenue growth and improved operations.
The Evolution of SEO as we shift to Gemini
Q: Can you elaborate on how linking credentials across profiles helps Gemini verify legitimacy?
Linking and displaying credential information across maps, social profiles, and official databases creates a verifiable evidence trail that Gemini can trust, reducing ambiguity and increasing credibility in its responses.
The Most Common Therapy Website Mistakes (and What Actually Converts)
Q: What are the two most popular pages after the main homepage?
The team page and the contact page are the two most popular, as people want to see who they'll work with and how to reach the practice.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for psychotherapists and therapy-practice owners aiming to scale from solo practices to multi-therapist groups, with a strong emphasis on systems, marketing, hiring, and revenue optimization. Episodes blend actionable playbooks (e.g., hiring strategies, policy enforcement, SEO and AI-driven marketing, and program launches) with real-world stories from hosts and guests who run group practices or provide therapy-practice-focused services. Noteworthy is the consistent combination of mindset coaching with tangible frameworks, plus recurring promotions of coaching programs and masterclasses that help listeners implement scalable solutions quickly. Potential listeners who want concrete steps, trusted frameworks, a... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Therapy For Your Money
2. The Entrepreneurial Therapist Podcast
3. Money Skills For Therapists
4. Productive Therapist Podcast
5. Therapy in a Nutshell

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tricia Wright
2. Julie Harris
3. Andrea Hainsworth
4. Karen Rezegh
5. Chris Morin
6. Dan King
7. Tory Krone
8. Amanda Buduris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days