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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
Group Practice
Marketing Strategies
Therapy
Business Coaching
Psychotherapy
Mental Health
Work-Life Balance
Therapists
Therapy Practices
Google Ads
Business Growth
Marketing
Private Practice
Therapy Practice Management
Client Retention
Therapy Practice
Clinicmonk
Entrepreneurship
SEO
Therapist Business Growth

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful. Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and mu... more

PublishesWeeklyEpisodes182Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Latest Episodes

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to watch this episode on video? Check it out here on YouTube: h... more

Want to work closely with me for six months? Come to my FREE Open House! mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: youtu.be/YoA3HwzEhVI

In this episode, I walk you through the C... more

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: youtu.be/0j7z97wzFdk... more

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: youtu.be/2LUtzjEVMCM?... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jeremy Zug
Founder of Practice Solutions
Practice Solutions
Episode: The Revenue Leaks in Your Practice You Don't Know About
Shayah Reed
Brand and web design expert at Virtuwell Balance
Virtuwell Balance
Episode: Therapy Website Updates to Help You Grow From Solo to Group Practice
Milly Feliz
Graduate of the Clinic Growth Map
Clinic Growth Map
Episode: Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Tricia Wright
Clinic Growth Map member
Clinic Growth Map; British Columbia clinic
Episode: Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Julie Harris
Accountant, founder of Green Oak Accounting
Green Oak Accounting
Episode: Tax Write Offs for Therapists: How to Keep More of What You Earn
Andrea Hainsworth
Therapist leading a multi-location group practice
Private practice (USA)
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Karen Rezegh
Nurse-turned-therapy practice owner
Group practice in Markham, Ontario
Episode: Growth Stories: How Therapists Built 7-Figure Group Practices
Chris Morin
Owner of Moonraker, an SEO agency focused on therapists
Moonraker
Episode: The Evolution of SEO as we shift to Gemini
Dan King
From Fireside Strategic, expert in clinic acquisitions
Fireside Strategic
Episode: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)

Host

Nicole McCance
Host and founder of The Business Savvy Therapist

Reviews

4.9 out of 5 stars from 343 ratings
  • Her advice works!!

    I started listening in January and immediately began applying the suggestions from her podcast to my practice. I’m now full and have a waitlist. I decided to make the investment and join her clinical growth coaching program this month. Best investment I could’ve made!

    Apple Podcasts
    5
    Jobenkatis
    United States2 months ago
  • Inspiring stories and coaching

    After graduating the program and returning for more inspiration I continue to listen, learn and be inspired by Nicole’s coaching and guests as I continue to scale… I miss the weekly connection and support but these podcasts help!!!!! Forever grateful

    Apple Podcasts
    5
    Mind 2 Heart- Laura
    Canada3 months ago
  • Amazing

    Thank you Nicole for sharing your wealth of knowledge!!!

    Apple Podcasts
    5
    Kamal_chahal8820
    Canada3 months ago
  • Great Help!

    Nicole, her experience and insights, is a goldmine! She is wonderful! And most importantly, she is extremely helpful!

    Apple Podcasts
    5
    N.Y. 5
    United States3 months ago
  • Accelerator course

    Completed first day of the 3-day accelerator course and have already gained helpful information, super excited to see what’s next in the upcoming days! The podcast has been helpful for me as a new group practice owner that is making my way through!

    Apple Podcasts
    5
    Gita317
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's energy and practical coaching style are repeatedly praised for helping listeners scale without losing control of operations.
Listeners frequently cite actionable, repeatable strategies that listeners can apply immediately to grow private practices.
Guests are consistently described as credible, sharing real-world playbooks for hiring and marketing in therapy niches.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Success Stories: The Strategies Behind Thriving Group Practices
Q: Sharon asked about overcoming cash flow worries and scaling costs; how to approach it?
Base decisions on data, break down marketing and staffing investments into the expected new clients and revenue, use a solid framework (e.g., Profit First), and adjust spend to achievable targets while maintaining quality and brand.
Success Stories: The Strategies Behind Thriving Group Practices
Q: Ginny asked, what would you say are the benefits of doing this on your own vs. with a business partner?
Having the right partner matters; shared strengths, clear communication, and a strong relationship help navigate disagreements and leverage complementary skills, while also sharing income and responsibilities.
Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Q: What day did you hit the seven-figure milestone and how did you realize it?
The milestone occurred in April of the current year, after reviewing numbers with her accountant to confirm who hit the seven-figure mark, with total revenue around 1.1 million.
Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice
Q: How long have you had a group practice and how many people are in it?
Mil­ly started The Wise Self about four years ago, began alone, then consolidated a year later; today the group has 14 therapists and was onboarding a 15th, aiming for balanced growth over three years.
Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice
Q: What marketing strategy currently yields the highest ROI for you?
SEO, along with strong community relationships and targeted outreach to doctors and local professionals, has driven most of her client acquisition, supported by optimized website copy and specialty pages.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show targets psychotherapists who want to grow from solo practices into group clinics with scalable systems, automation, and marketing. Episodes emphasize practical steps for lead generation, client conversions, hiring, website optimization, and revenue strategies, often pairing hands-on workflows with mindset coaching. A standout focus is building a seven-figure practice while maintaining work-life balance, mentorship, and community support through structured programs. Listeners can expect candid case studies, templates, and actionable tactics to accelerate growth in regulated healthcare settings, with recurring promotions for coaching programs and buildouts like CRM-driven pipelines and masterclasses that complement the content.

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this podcast launched 3 years ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jeremy Zug
2. Shayah Reed
3. Milly Feliz
4. Tricia Wright
5. Julie Harris
6. Andrea Hainsworth
7. Karen Rezegh
8. Chris Morin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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