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Landscape Leadership Podcast

Chad Diller
Landscape Leadership
Marketing
Branding
Green Industry
Landscape Industry
People First Culture
Ownership
Weathermatic
Custom Box Agency
Video Marketing
Peer Groups
Valuation
Landcrafters Florida
Employee Retention
Bloom Talent Solutions
Employer Branding
Landscape Leadership Podcast
Pittsburgh, United States
Physical Marketing
Level Green Landscaping

Candid sales and marketing insight for the lawn care and landscaping industry. Hosted by Chad Diller of Landscape Leadership, a digital marketing and sales agency for lawn and landscape industry companies.

PublishesMonthlyEpisodes60Founded11 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Landscape Leadership Podcast

Latest Episodes

Your landscaping company may have better people, better equipment, bigger projects, and better customers than it did 15 years ago, but does your brand still look like the company you used to be?

In this episode, Chad Diller talks with designer and ... more

Your green industry company may have a website…but is it actually the website your company needs? And more importantly, do you truly own what you're paying an agency to build?

In this episode, Chad Diller sits down with Landscape Leadership® Digita... more

YouTube

You hired an experienced salesperson, gave them a few weeks of ride-alongs, handed them a territory….and six months later, it's just not working. What went wrong?

In this episode of the Landscape Leadership® Podcast, Chad Diller talks with Kayla Lu... more

YouTube

A lot of landscaping companies create one or two videos and stop. But what happens when you commit to creating video content consistently for more than a decade?

In this episode, we sit down with Marion Delano of Level Green Landscaping to discuss ... more

YouTube

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Recent Guests

Ben Richardson
Brand designer and creative lead with experience in the green industry
Yarnique / Salt & Soil Garden Company (case context)
Episode: Courage to Rebrand: When Your Logo No Longer Fits Your Green Industry Business
Kaitlin Funke
Digital Project Manager at Landscape Leadership
Landscape Leadership
Episode: OWN Your Green Industry Website: 3 Things You need
Kayla Lujan
From GRIT, focused on green industry talent with sales coaching, training, placement, and fractional leadership
GRIT
Episode: Why New Salespeople Fail in the Green Industry
Mark Stern
Founder/Representative at Custom Box Agency
Custom Box Agency
Episode: SWAG is Dead: Rethinking Landscaping Business Development
Kyle Larson
Account Manager at Landscape Leadership
Landscape Leadership
Episode: Marketing Secrets Revealed w/ Account Managers James, Drew, & Kyle
Drew Holler
Account Manager at Landscape Leadership
Landscape Leadership
Episode: Marketing Secrets Revealed w/ Account Managers James, Drew, & Kyle
Lex Mason
President of WeatherMatic
WeatherMatic
Episode: Marketing Your Way Out of the Green Industry Commodity Trap
Jeffrey Scott
Sales and leadership coach, founder of peer groups focusing on the green industry
Jeffrey Scott (jeffreescott.biz)
Episode: Getting the Most Value Out of Peer Groups
Dan Mello
Former owner of Seacoast Tree Care and Seacoast Turf Care
Seacoast Tree Care; Seacoast Turf Care
Episode: Building a Tree & Lawn Care Company Buyers Actually Want

Host

Chad Diller
Host of Landscape Leadership Podcast

Reviews

4.9 out of 5 stars from 12 ratings
  • Smart people

    A great way to get ideas on growing/ marketing your landscaping industry business (or any other type construction business).

    Apple Podcasts
    5
    0611Esti
    United States6 years ago
  • Practical marketing tips for any green industry business

    I really enjoy Chris’s casual style and his practical, actionable advice. The marketing tips he offers apply to companies of all sizes and shapes.

    Apple Podcasts
    5
    mileswortho
    United States11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on repeatable processes like onboarding and client relationships.
Smart, practical ideas for growing landscaping businesses.
Casual, actionable marketing tips that translate to organizations of various sizes.

Talking Points

Recent interactions between the hosts and their guests.

Courage to Rebrand: When Your Logo No Longer Fits Your Green Industry Business
Q: What are the best tips for a company owner or leadership that is wanting to be courageous about rebranding?
Begin with an honest, internal evaluation of where the brand stands relative to the company's goals, culture, and audience. Identify blockers, decide whether you need a full or phased overhaul, and bring in experienced brand guidance to map out a practical, stepwise plan.
OWN Your Green Industry Website: 3 Things You need
Q: What should green industry companies understand about the ownership of their website before starting a project?
They should understand that ownership includes the website files, hosting access, and the rights to edit and reuse visuals; they should ask who owns the finished site and assets, what platform it's built on, and how easy it will be to move to another agency if needed.
Why New Salespeople Fail in the Green Industry
Q: What should a 30-60-90 day plan emphasize for new green industry salespeople?
The plan should move from learning and curiosity in the first 30 days to more active field engagement in days 31-90, culminating in a largely independent pipeline and demonstrated ability to operate with fewer constraints.
Why New Salespeople Fail in the Green Industry
Q: Why is individualized coaching more effective than generic group training for new salespeople?
Because different sellers have different strengths and gaps, and personalized coaching addresses specific needs, accelerating development from 'good' to 'great' by focusing on behavior, attitude, and adaptability.
Why New Salespeople Fail in the Green Industry
Q: What are the most common signs that a company isn't setting a new hire up for success in the first weeks?
The signs include new hires guessing what good performance looks like, lack of a defined onboarding structure, and leaders focusing only on pipeline reviews rather than comprehensive, role-specific coaching.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Landscape Leadership Podcast

What is Landscape Leadership Podcast about and what kind of topics does it cover?

This show delivers practical sales and marketing strategies tailored to the lawn care and landscaping sector, with a strong emphasis on onboarding, coaching, and customer-facing branding. Guests frequently discuss real-world tactics like building a first-90-days plan for new salespeople, leveraging long-form video content for recruiting and conversion, and moving beyond price competition through clearer positioning and experiential marketing. A notable through-line is the value of hands-on frameworks, peer learning, and process-driven approaches that scale from small contractors to mid-size firms. The format tends to combine actionable tips, case studies, and frameworks that listeners can apply to their own teams and marketing efforts.

Wha... more

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Which podcasts are similar to Landscape Leadership Podcast?

These podcasts share a similar audience with Landscape Leadership Podcast:

1. The Deal Factory
2. The LeanScaper Podcast
3. Fullerton Unfiltered
4. Kid Contractor Podcast with Caleb Auman
5. The Mulder Life Podcast

How many episodes of Landscape Leadership Podcast are there?

Landscape Leadership Podcast launched 11 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Landscape Leadership Podcast?

Recent guests on Landscape Leadership Podcast include:

1. Ben Richardson
2. Kaitlin Funke
3. Kayla Lujan
4. Mark Stern
5. Kyle Larson
6. Drew Holler
7. Lex Mason
8. Jeffrey Scott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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