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Artwork for Why That Worked  – Presented by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai
Coaching
Entrepreneurship
Artificial Intelligence
Marketing
Chat GPT
Team Building
Leadership
Content Creation
Small Business
Business Strategy
Hero On a Mission
Psychological Ownership
Social Media
Lead Generation
Alex Hormozi
Viktor Frankl
Victim Mentality
Business Processes
Coaching Business
Personal Branding

Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.

PublishesWeeklyEpisodes523Founded10 years ago
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BusinessMarketing

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Artwork for Why That Worked  – Presented by StoryBrand.ai

Latest Episodes

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we’re doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak an... more

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more ... more

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more ... more

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasin... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Annie F. Downs
Best-selling author, speaker, podcast host of That Sounds Fun
Episode: #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
Jay Owen
Founder of AI with Jay and long-time StoryBrand certified agency owner.
AI with Jay
Episode: #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
John Mark McMillan
Musician known for his impactful songwriting.
Episode: #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
Dan Go
Health performance coach to entrepreneurs
Episode: #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
Annie Downs
Best-selling author, speaker, and podcast host of That Sounds Fun
Episode: #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
Dave Barnes
Co-host of the Dadville podcast, musician
Dadville Podcast
Episode: #23: Dadville—The New Rules of Being a Great Dad
John McLaughlin
Co-host of the Dadville podcast, musician
Dadville Podcast
Episode: #23: Dadville—The New Rules of Being a Great Dad
Will Gidera
Author of Unreasonable Hospitality
Eleven Madison Park
Episode: #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
Abner Ramirez
Musician and one half of the duo Johnnyswim
Johnnyswim
Episode: #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

Hosts

Donald Miller
Creator of the StoryBrand Framework and expert in marketing and messaging strategies, Donald Miller provides actionable insights through storytelling.
Kyle Reed
Co-host and marketing strategist providing insights into branding and effective business messaging.

Reviews

4.7 out of 5 stars from 2.6k ratings
  • Love it - go deeper

    Taking the power of story to these topics is fun, but taking them to some deeper and more important topics that you all have touched on would be powerful, and I long for it when I listen. Family, sex, Jesus, and so on. Grateful for you both.

    Apple Podcasts
    5
    Dj7893
    United States7 months ago
  • Let’s Give This Man the Dramatic Slow Clap He Deserves

    Holy cow, Donald Miller. You were on a comedic role with this “Valentime’s” episode. ♥️ Cold plunge ftw! 😆

    This pod is like the post-conference banter you overhear at the hotel bar - business-adjacent and entertaining.

    I’ve consumed every episode of the Storybrand pod, applied all of Miller’s frameworks, and watched my nonprofit clients benefit immensely. Thanks, Don, for making us all smarter, more engaging, and more effective storytellers.

    PS/Confession: I consumed Storybrand content for at ... more

    Apple Podcasts
    5
    Madelyn C. Jones
    United States7 months ago
  • A much needed look and how the world works

    I absolutely loved the business made simple podcast. I listened to every episode and they were extremely helpful for my business. I am absolutely loving the shift in topics and ideas with this new podcast direction and it has been so refreshing and up lifting. Thank you for producing great content that makes us think and inspires us to achieve greater things.

    Apple Podcasts
    5
    Jason Raitz
    United States8 months ago
  • Episode 1 is mind opening

    Love the simplicity shared of how to create a framework.

    Apple Podcasts
    5
    La Beaute Pure De Coco, LLC
    United States9 months ago
  • Frameworks - Fantastic

    Such a great episode, fantastic. Really interesting and useful for my work. Thanks!

    Apple Podcasts
    5
    SadieBRocks
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content valuable for both personal and professional growth, with emphasis on effective messaging and branding.
The humorous and relatable storytelling style of the hosts resonates well with the audience.
Some critiques mention a lack of diversity in perspectives, particularly regarding political and religious viewpoints.
Listeners appreciate the practical business advice and actionable strategies shared in each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#23: Dadville—The New Rules of Being a Great Dad
Q: What are the messages that you guys keep coming back to as dads that build health and positivity in your homes?
Being present, self-aware, and consistent in communicating love and vulnerability to their children.
#23: Dadville—The New Rules of Being a Great Dad
Q: What motivates you guys to not just stay there as good dads?
A desire to be involved and lead their family positively, despite cultural expectations.
#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
Q: What are some tips that you have as you travel and your pattern is disrupted?
As soon as I get back, I get back into the process.
#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
Q: How has your perspective on marriage changed since you first met?
I saw marriage like a finish line before, but now I realize it's a continuous journey of growth.
#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
Q: What do you think the purpose of marriage is for you?
It's not about being completed; rather, it’s about transformation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the strategies that underpin successful brands, trends, and products, this podcast explores the keys to effective messaging and marketing. Each episode typically features a mix of interviews with industry experts and analytical discussions that break down what makes certain businesses thrive while others falter. The content ranges from personal branding to marketing strategies and case studies of well-known companies, emphasizing actionable insights that listeners can implement in their ventures. Unique in its approach, the show combines storytelling with practical advice, making it not just informative but also relatable for budding entrepreneurs and established business leaders alike.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Made Simple
2. The Amy Porterfield Show
3. Entrepreneurs on Fire
4. The Double Win
5. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of this podcast are there?

this podcast launched 10 years ago and published 523 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Annie F. Downs
2. Jay Owen
3. John Mark McMillan
4. Dan Go
5. Annie Downs
6. Dave Barnes
7. John McLaughlin
8. Will Gidera

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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