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Artwork for Thriving Stylist Podcast

Thriving Stylist Podcast

Britt Seva
Marketing Strategies
Marketing Strategy
Beauty Industry
Social Media
Social Media Marketing
Hairstyling Industry
Hairstyling
Business Strategy
Client Retention
Pricing Strategies
Salon Ownership
Salon Industry
Instagram
Consumer Behavior
Salon Owners
Salon Management
Business Skills
Salon Leadership
Client Engagement
Leadership

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than the... more

PublishesWeeklyEpisodes449Founded9 years ago
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Artwork for Thriving Stylist Podcast

Latest Episodes

There is so much chatter in our industry about Gen Z stylists being lazy, unmotivated, and difficult to manage, and I've talked about this before on the podcast. I wanted to get to the actual root of that conversation though, so I did something I've ... more

I've spent a good chunk of 2026 on the road, and between filming After the Last Client, attending speaking engagements, and sitting across from some of the most successful stylists and salon owners in this industry, I started noticing something. Ther... more

This one is a little different, and honestly, it's been a long time coming. Every time we post that we're looking for new coaches, the questions flood in: What does the hiring process look like? What are you actually looking for? How do you even beco... more

No frameworks, no metrics, no strategies today. This one is heart to heart.

If you're a salon owner who's exhausted, who feels like every decision backfires, who has given everything to this business and genuinely has nothing left, I want you to he... more

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Number of Listeners
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Recent Guests

Kimber Chapman
Tone Salon owner, Indiana
Tone Salon
Episode: Bonus: Uncapped Commission FAQ's and Real Owner Stories
Nikita Merrill
Nail salon owner, Michigan
Nail Attics
Episode: Bonus: Uncapped Commission FAQ's and Real Owner Stories
Mikey Mangum
fiduciary and finance/investment expert
Unspecified (guest speaker at event)
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Michelle Cook
CPA
CPA who spoke at the event
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Coach Nine
Speaker on guest experience
Thriving Stylist program
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Low Wheeler Davis
Owner of Wheeler Davis Salon, celebrity stylist
Wheeler Davis Salon
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Lauren Carnes
Owner of Fox and Jane Group
Lead Better Co / Fox and Jane Group
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Camille Moore
Social media expert
Independent / Brand partnerships
Episode: #440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs
Madison Kelly
Makeup artist featured for her innovative approach to deposits vs. booking fees in bridal work
Makeup artist (Bridal)
Episode: #438 - Ranking Other Coaches Advice...Good vs Bad

Host

Britt Seva
Host of Thriving Stylist Podcast

Reviews

4.9 out of 5 stars from 2.5k ratings
  • Coming back from maternity leave feeling discouraged

    Hi! I love your show i listen every week its my favorite way to start my week off. I have been in the industry since 2014, and just had a baby in march after taking time off and coming back im feeling slightly discouraged. I passed my clients off to my amazing coworkers who were willing to help but now i feel like my business i spent over 10 years at this salon building has holes because people are not being offered to come back to me. Trying to find a way to approach it professionally while n... more

    Apple Podcasts
    5
    rachel_anderson
    United States20 days ago
  • Salon ownership question.

    2x & 3x X Club member, Thriver and long time pod listener here. I have a newish salon (opened in 2024) with one w2 employee. In my state assistants can’t touch a client until they pass their boards which are only written now. There is no practical! She started as an assistant while in school and has been on the floor since April. We have quarterly one on one model coaching and I’m obviously in salon with her day to day to help with formulating etc. She’s a good apple and I really lucked out with... more

    Apple Podcasts
    5
    Deep thinking human
    United States2 months ago
  • How much does location matter?

    I have been on my own booth renting since I’ve been out of school. I have built up a pretty good base clientele with still some gaps in my schedule and have a rough monthly demand of 7-10 new clients a month. I was just curious as to your perspective on how much location matters when opening a new salon? I have the opportunity in a couple of years to build and open a salon of my own and just want to know when I will know if I’m ready.

    In terms of location I am currently in a town of about 3,0... more

    Apple Podcasts
    5
    M. Small.
    United States2 months ago
  • Thank you for your business guidance

    I just listened to the new changes on Google podcast. I have over 30 reviews and I never asked for any of them. Not one! They are all completely organic and unsolicited. And still, Google has filtered several out. There is no winning with technology. It feels like a game I’m not interested in playing.

    Apple Podcasts
    5
    whateverstupidyelp
    United States3 months ago
  • Beauty schools

    This was an absolutely brilliant podcast, Britt. You really explained the situation comprehensively. I had seen something online about it and was curious and you filled in a lot of the blanks. I went to beauty school in the early 80s and it cost me $1200. Which would be equal to a little over $6000 today. Why did the prices go thru the roof? Is it adding student loans? They are for profit. I find it interesting that the changes will start happening in 2028 because whoever will be in power then w... more

    Apple Podcasts
    5
    a bad Christian
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's candid takes on industry shifts and coaching models are viewed as insightful and actionable.
Guests often share real-world outcomes, not theoretical concepts.
Listeners appreciate the practical, do-this-now tactics for pricing, staffing, and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#411 - When To Decrease Your Prices
Q: When is it appropriate to decrease your prices?
You may consider decreasing your prices when moving, changing your service experience, or realizing you're overpriced and affecting demand or retention.
#399 - When You Haven't Raised Prices in 5+ Years, Where Do You Start?
Q: What should someone do if they haven't raised their prices in a while?
Consider modernizing your marketing strategies and use a pricing calculator to determine your current price point.
#382 - The Client Poaching Trend......
Q: What are your thoughts on the stylist reaching out to clients with discount offers?
Britt emphasizes that happy clients cannot be poached and suggests that the listener should feel flattered but also address the situation with empathy towards the competitor.
#380 - Are Auto-Responders for IG DMs a Good Idea Still?
Q: What's your take on Instagram autoresponders?
Autoresponders can create a barrier to genuine client engagement and are often not conducive to growth because they can make clients feel neutral instead of positive.
#365 - Unexpected Studio suite challenges
Q: How can I break the cycle of not being able to afford to work part-time due to high rent and overhead?
Increase demand through marketing, consider subleasing to manage costs, or potentially downsizing to a smaller suite.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About Thriving Stylist Podcast

What is Thriving Stylist Podcast about and what kind of topics does it cover?

This series centers on turning salon and stylist leadership into scalable, sustainable businesses. Episodes routinely cover compensation strategies, training programs, and marketing systems aimed at filling chairs, boosting retention, and professional growth. Listeners get tactical frameworks—from uncapped commissions and growth maps to in-house marketing cadences and robust assistant training—and practical guidance for navigating hybrid salon models, leases, and industry shifts. A standout is the emphasis on treating a salon as a real enterprise, not just a service room, with a strong focus on measurable KPIs, clear roles, and owner-driven marketing. Newcomers and seasoned owners alike can expect actionable playbooks, real-world guest expe... more

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How many listeners does Thriving Stylist Podcast get?

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How many subscribers and views does Thriving Stylist Podcast have?

To see how many followers or subscribers Thriving Stylist Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Thriving Stylist Podcast?

These podcasts share a similar audience with Thriving Stylist Podcast:

1. The Modern Hairstylist ™ Podcast
2. The Hairstylist Rising Podcast
3. Destroy The Hairdresser
4. No Stylist Left Behind
5. Earn Your Happy

How many episodes of Thriving Stylist Podcast are there?

Thriving Stylist Podcast launched 9 years ago and published 449 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Thriving Stylist Podcast?

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What guests have appeared on Thriving Stylist Podcast?

Recent guests on Thriving Stylist Podcast include:

1. Kimber Chapman
2. Nikita Merrill
3. Mikey Mangum
4. Michelle Cook
5. Coach Nine
6. Low Wheeler Davis
7. Lauren Carnes
8. Camille Moore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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