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Artwork for Thriving Stylist Podcast

Thriving Stylist Podcast

Britt Seva
Gen Z
Marketing Strategy
Marketing Strategies
Beauty Industry
Consumer Behavior
Holiday Season 2023
Salon Culture
Income Potential
Salon Management
Consumer Spending
Retail Sales
Client Relationships
2024 Predictions
Millennials
Social Media
Hairstylists
Leadership In Salons
Emotional Factors In Career Choices
Brand Standards
Stylist Independence

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than the... more

PublishesWeeklyEpisodes429Founded8 years ago
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Artwork for Thriving Stylist Podcast

Latest Episodes

For most salon owners, the dream is simple: hire a stylist, keep them happy, and watch them stay with the team forever. But let's be real. That "forever" goal is incredibly rare, and more often than not, the systems we have in place are the very thin... more

Are you making multiple 6-figures but your back hurts, you're missing dinner with your family, and your mental health is in the trash? If so, you haven't won and in fact, you've just lost the plot and I'm going to share why in this episode.

We've b... more

How often do you audit the strategies you use in your business? If you're still relying on "tried and true" methods from 5 or 10 years ago, you might actually be working against the modern consumer. Today, I take a candid, transparent look at the str... more

For over a year, we haven't checked in on the state of Instagram marketing, but the game has changed - A LOT. If your Instagram is gaining followers but your bank account isn't growing, something is broken. Today, I reveal what it actually takes to t... more

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Recent Guests

Coach Nine
A coach focused on supporting hairstylists and the beauty community
Episode: #415 - How to Keep Serving When the Market is Down
Kaytlin Garland
Salon owner and stylist specializing in extensions and color
Five-chair salon in Frederick, Maryland
Episode: #389 - Rethinking Guest Journey with Kaytlin Garland
Mel Abraham
CPA and financial advisor
Episode: #342 - The 5 incomes and investing for wealth

Host

Britt Seva
Host of Thriving Stylist Podcast

Reviews

4.9 out of 5 stars from 2.5k ratings
  • Hairstylists selling Monat

    Hi Britt, I would love to hear your perspective on the many stylists I’ve seen lately signing up with the MLM Monat and then selling it to their clients. For context, I’m a licensed cosmetologist and although I haven’t been behind the chair in about 5 years, I’ve stayed involved in the industry. I view this topic from both a stylist and client perspective and it just kind of feels icky to me. I feel like every stylist I see making the switch then makes a ton of social media posts justifying why ... more

    Apple Podcasts
    5
    Graced Face
    United States25 days ago
  • Booth Renter/Leadership question

    I’m part of a booth rental salon that’s doing really well, and we’re currently expanding and remodeling. I was there toward the beginning when the salon really started gaining momentum. The owner and I work really well together. We naturally collaborate on culture and she often asks for my input when needed.

    I recently mentioned that I’d love to be a bigger part of the salon and help support both her and the team’s success. I’m just not exactly sure what this role would be called yet.

    Apple Podcasts
    5
    NicLoia
    United Statesa month ago
  • We need to talk about leases and landlords

    Britt I feel like you’re the perfect person to help a scaling stylist navigate the situations that are popping up EVERYWHERE with stylists and landlords of suites. I work in a 132 sq ft suite that is 1 of 3 that’s owned by a salon owner/stylist. The building our suites are in are entirely separate from her salon. I have loved working here and the vibe is immaculate. I recently hired an assistant for about 14 hours a week. She’s freshly licensed and has been a fabulous addition. Well, of course I... more

    Apple Podcasts
    5
    Anon pls 🤗
    United States2 months ago
  • Priority Social Media Platforms Question

    I was just curious as to what your take is on if someone's business is probably going to thrive on a platform that already has a lot of industry related content and thought leaders, should they still participate and join that platform and try to compete with that or try and develop a base on a platform that has less popularity in that industry in the hopes that you will stand out?

    I’m still kind of a baby stylist trying to develop myself and my brand in the social media world and struggling to ... more

    Apple Podcasts
    5
    M. Small.
    United States2 months ago
  • Health Schedule

    What DOES a healthy schedule look like? How far out should we be booked out to where it isn’t considered too booked so you’re able to make changes/reschedules and not have to push an appointment out 6-8 more weeks? Right now I’m consistently booked out 2-3 months and it gets very hard to feel navigate at times. What’s your idea of a healthy schedule?

    Apple Podcasts
    5
    RADMANEZ
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate community support and a focus on sustainable business practices over discounting.
Listener feedback highlights practical, actionable marketing and pricing strategies that help growth and profitability.
Many commenters value Britt's clarity and real-world coaching, though a few request deeper tutorials on automation and tools.
Some reviews note strong influence on booth rental and hybrid salon models, with interest in pricing and policy discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#411 - When To Decrease Your Prices
Q: When is it appropriate to decrease your prices?
You may consider decreasing your prices when moving, changing your service experience, or realizing you're overpriced and affecting demand or retention.
#399 - When You Haven't Raised Prices in 5+ Years, Where Do You Start?
Q: What should someone do if they haven't raised their prices in a while?
Consider modernizing your marketing strategies and use a pricing calculator to determine your current price point.
#382 - The Client Poaching Trend......
Q: What are your thoughts on the stylist reaching out to clients with discount offers?
Britt emphasizes that happy clients cannot be poached and suggests that the listener should feel flattered but also address the situation with empathy towards the competitor.
#380 - Are Auto-Responders for IG DMs a Good Idea Still?
Q: What's your take on Instagram autoresponders?
Autoresponders can create a barrier to genuine client engagement and are often not conducive to growth because they can make clients feel neutral instead of positive.
#365 - Unexpected Studio suite challenges
Q: How can I break the cycle of not being able to afford to work part-time due to high rent and overhead?
Increase demand through marketing, consider subleasing to manage costs, or potentially downsizing to a smaller suite.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Which podcasts are similar to Thriving Stylist Podcast?

These podcasts share a similar audience with Thriving Stylist Podcast:

1. The Modern Hairstylist ™ Podcast
2. The Hairstylist Rising Podcast
3. No Stylist Left Behind
4. Destroy The Hairdresser
5. The Jasmine Star Show

How many episodes of Thriving Stylist Podcast are there?

Thriving Stylist Podcast launched 8 years ago and published 429 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Thriving Stylist Podcast?

Recent guests on Thriving Stylist Podcast include:

1. Coach Nine
2. Kaytlin Garland
3. Mel Abraham

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