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Artwork for Thriving Stylist Podcast

Thriving Stylist Podcast

Britt Seva
Gen Z
Marketing Strategy
Marketing Strategies
Beauty Industry
Consumer Behavior
Holiday Season 2023
Salon Culture
Income Potential
Salon Management
Consumer Spending
Client Relationships
Retail Sales
2024 Predictions
Millennials
Social Media
Hairstylists
Emotional Factors In Career Choices
Stylist Independence
Leadership In Salons
Brand Standards

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than the... more

PublishesWeeklyEpisodes426Founded8 years ago
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Artwork for Thriving Stylist Podcast

Latest Episodes

For over a year, we haven't checked in on the state of Instagram marketing, but the game has changed - A LOT. If your Instagram is gaining followers but your bank account isn't growing, something is broken. Today, I reveal what it actually takes to t... more

For decades, the industry standard was that a successful stylist had to be a "jack of all trades," but that old-school way of thinking is officially holding your bank account back. In a world where consumers are looking for experts, not generalists, ... more

Are you properly priced for growth, or are you resting on your laurels in a shifting market? I am so amped up to dive into a topic that is arguably the biggest structural bottleneck in the industry today. I've spent the better part of this month look... more

If you've spent any time in a salon breakroom lately, you've heard the narrative: "The J-months are just slow," "Everyone is struggling right now," or "Clients just aren't spending money." I'm here to tell you that the "everyone is struggling" narrat... more

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Recent Guests

Coach Nine
A coach focused on supporting hairstylists and the beauty community
Episode: #415 - How to Keep Serving When the Market is Down
Kaytlin Garland
Salon owner and stylist specializing in extensions and color
Five-chair salon in Frederick, Maryland
Episode: #389 - Rethinking Guest Journey with Kaytlin Garland
Mel Abraham
CPA and financial advisor
Episode: #342 - The 5 incomes and investing for wealth

Host

Britt Seva
Host of Thriving Stylist Podcast

Reviews

4.9 out of 5 stars from 2.5k ratings
  • Health Schedule

    What DOES a healthy schedule look like? How far out should we be booked out to where it isn’t considered too booked so you’re able to make changes/reschedules and not have to push an appointment out 6-8 more weeks? Right now I’m consistently booked out 2-3 months and it gets very hard to feel navigate at times. What’s your idea of a healthy schedule?

    Apple Podcasts
    5
    RADMANEZ
    United States2 months ago
  • Commission stylist

    I love hearing all the tips, especially for salon owners, but I’d love to hear your recent take on how much a commission stylist should hope to take home (percentage wise). How long we should expect to stay at that percentage and when / how to ask for more.

    I really enjoy the salon I work at, but I feel like I have to do majority of my marketing (which is fine) but I’m ready to earn more if that’s the case.

    Apple Podcasts
    5
    Katetootea
    United States2 months ago
  • Automation

    Hi Britt, I look forward to Mondays when the podcast is released so I can be inspired for the rest of the week. I would like to automate my Instagram just like you do, when I’m making offers. Would you consider creating a tutorial on this subject?

    Thank you!

    Apple Podcasts
    5
    Simply Oona
    Canada2 months ago
  • Co-op Salons

    I love this podcast! I’ve been a salon suite owner for 8 years and I worked as a commission based and hourly employee for my first four years behind the chair. I’m not considering transitioning into Salon ownership. The hybrid salon model speaks to me a bit but what about a co-op? I’m a client at a holistic health center that does a variety of services like massage, accupuncture, etc. Do you know of any successful co op salons? The idea of profit share as incentive for a successful collaborativ... more

    Apple Podcasts
    5
    Iamwhitknee
    United States3 months ago
  • What’s happening?

    Britt seems to be focused more on self-referencing in this episode than actually being productive. It gives very I-told-you-so vibes.

    Apple Podcasts
    3
    brandonsgay
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate community support and a focus on sustainable business practices over discounting.
Listener feedback highlights practical, actionable marketing and pricing strategies that help growth and profitability.
Many commenters value Britt's clarity and real-world coaching, though a few request deeper tutorials on automation and tools.
Some reviews note strong influence on booth rental and hybrid salon models, with interest in pricing and policy discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#411 - When To Decrease Your Prices
Q: When is it appropriate to decrease your prices?
You may consider decreasing your prices when moving, changing your service experience, or realizing you're overpriced and affecting demand or retention.
#399 - When You Haven't Raised Prices in 5+ Years, Where Do You Start?
Q: What should someone do if they haven't raised their prices in a while?
Consider modernizing your marketing strategies and use a pricing calculator to determine your current price point.
#382 - The Client Poaching Trend......
Q: What are your thoughts on the stylist reaching out to clients with discount offers?
Britt emphasizes that happy clients cannot be poached and suggests that the listener should feel flattered but also address the situation with empathy towards the competitor.
#380 - Are Auto-Responders for IG DMs a Good Idea Still?
Q: What's your take on Instagram autoresponders?
Autoresponders can create a barrier to genuine client engagement and are often not conducive to growth because they can make clients feel neutral instead of positive.
#365 - Unexpected Studio suite challenges
Q: How can I break the cycle of not being able to afford to work part-time due to high rent and overhead?
Increase demand through marketing, consider subleasing to manage costs, or potentially downsizing to a smaller suite.

Audience Metrics

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Frequently Asked Questions About Thriving Stylist Podcast

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Which podcasts are similar to Thriving Stylist Podcast?

These podcasts share a similar audience with Thriving Stylist Podcast:

1. The Modern Hairstylist ™ Podcast
2. The Hairstylist Rising Podcast
3. Destroy The Hairdresser
4. No Stylist Left Behind
5. The Chalene Show | Diet, Fitness & Life Balance

How many episodes of Thriving Stylist Podcast are there?

Thriving Stylist Podcast launched 8 years ago and published 426 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Thriving Stylist Podcast?

Recent guests on Thriving Stylist Podcast include:

1. Coach Nine
2. Kaytlin Garland
3. Mel Abraham

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