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Artwork for Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Linkedin
Youtube
Marketing Strategies
Facebook
Content Strategy
AI In Marketing
Marketing Strategy
Video Marketing
Artificial Intelligence
Audience Engagement
Lead Generation
Content Marketing
Email Marketing
B2B Marketing
Tiktok

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes754Founded14 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Social Media Marketing Podcast

Latest Episodes

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.

• Why Instagram Feels Different in 2026

• How to Create Natural-Feeling Instagram R... more

YouTube

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond ... more

YouTube

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record ... more

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

• Why YouTube on TV Changes Marketing

• Optimize Y... more

YouTube

Key Facts

Accepts Guests
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The Digital Marketing PodcastDaniel Rowles and Ciaran Rogers

Recent Guests

Ellen Mackenzie
Instagram strategist, author and coach
Dishing Up Digital
Episode: A Proven Instagram Strategy for Business Growth
Katelyn Rhoades
Instagram strategist, founder of Influence Marketing Studio
Influence Marketing Studio
Episode: How to Grow on Instagram Without Reels
Kasey Brown
LinkedIn growth strategist
Digital Kairos; Brick by Brick
Episode: Writing Winning LinkedIn Content, Without AI
Chelsea Peitz
Host of the Chelsea Peitz Podcast; author of What To Post
Chelsea Peitz Podcast / Author
Episode: Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know
Ty Myers
YouTube coach who helps midlife creators grow and monetize on YouTube
YouTube growth coaching / Ty Myers
Episode: How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Sam Piliero
Growth strategist specializing in direct-to-consumer e-commerce brands; agency founder
The Moonlighters
Episode: How to Blow Up an eCommerce Business With Facebook Ads
Ali Kelly
Director of Membership at Social Media Examiner
Social Media Examiner
Episode: Applying AI to Marketing and Business: Lessons From the Trenches
Will McTighe
LinkedIn strategist and founder of WM Media
WM Media
Episode: How to Create Content on LinkedIn to Attract Your Ideal Prospects
John Scott
YouTube shorts expert; founder of hookbomb.com; host of Creator Rant
hookbomb.com; Creator Rant
Episode: YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views

Hosts

Michael Stelzner
Host of the show, founder of Social Media Examiner
Jerry Potter
Co-host coordinating guest discussions and facilitating dialogue on social media updates

Reviews

4.7 out of 5 stars from 2.6k ratings
  • Stop saying “right?” every 7 seconds.

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests. And both the hosts and the guest say RIGHT so dang much.

    Apple Podcasts
    1
    Pod listener guy human
    United States2 months ago
  • My Thursday Ritual

    I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation

    For anyone who is marketing anything!

    Apple Podcasts
    5
    Cindyleigh
    United States3 months ago
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United States4 months ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom7 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes overly promotional or niche guests but broadly positive on content quality.
Listener comments highlight the host's ability to break down complex platform changes.
Guests are consistently described as knowledgeable and practical, delivering actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Grow on Instagram Without Reels
Q: How should someone structure a carousel to tell a story and drive action?
Start with a strong hook, map out a narrative arc across 8-10 slides, deliver value gradually, and finish with a clear call to action that guides the viewer to engage or DM for offers.
Writing Winning LinkedIn Content, Without AI
Q: How do you use AI in crafting posts without losing the human touch?
AI is used as a sparring partner to prune fillers and optimize structure, while maintaining rhythm and human-centered storytelling; tools like Claude and Hemingway help with ideation, tightening prose, and ensuring the reading level stays accessible.
Writing Winning LinkedIn Content, Without AI
Q: What is the core framework you teach for LinkedIn posts?
The core framework centers on stop, stay, and share, with a strong emphasis on a compelling photo, two opening lines, a re-hook to maintain attention, and a concluding takeaway that motivates sharing and action.
Writing Winning LinkedIn Content, Without AI
Q: How did you shift from short-form video to winning LinkedIn written content?
The guest explains that the pivot was driven by recognizing opportunity on LinkedIn, applying principles learned from short-form content, and consistently focusing on creating content that serves the audience (the ICP) and delivers transformation.
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Q: What about monetization and marketing beyond the video itself?
Use direct and subtle CTAs within the video, and leverage YouTube end cards to keep viewers bingeing other videos. Focus on session duration and funnel viewers to related content, where opportunities for deeper offers and programs can exist in the description and via cards.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, forward-looking strategies for social media marketing, often featuring deep dives with domain experts on platforms, algorithms, and creative tactics. Episodes routinely cover optimization hacks for current tools (short-form video, ads, organic reach), updates from major networks, and methodologies—such as attention science, conversion optimization, and retention—to help marketers grow audiences, nurture relationships, and drive measurable results. Noteworthy are the guest lineups drawn from serious practitioners and researchers, a focus on executable tactics over theory, and the host duo's ability to translate platform changes into actionable playbooks for brands of all sizes.

Where can I find podcast stats for Social Media Marketing Podcast?

Rephonic provides a wide range of podcast stats for Social Media Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Social Media Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Social Media Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Social Media Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Social Media Marketing Podcast?

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How many subscribers and views does Social Media Marketing Podcast have?

To see how many followers or subscribers Social Media Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Build Your Tribe | Grow Your Business with Social Media
4. Marketing Against The Grain
5. The Digital Marketing Podcast

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 754 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Marketing Podcast?

Rephonic pulls ratings and reviews for Social Media Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Social Media Marketing Podcast?

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What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. Ellen Mackenzie
2. Katelyn Rhoades
3. Kasey Brown
4. Chelsea Peitz
5. Ty Myers
6. Sam Piliero
7. Ali Kelly
8. Will McTighe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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