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Artwork for Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Youtube
Marketing Strategies
Linkedin
Content Strategy
AI In Marketing
Marketing Strategy
Facebook
Video Marketing
Audience Engagement
Lead Generation
Content Marketing
Email Marketing
Artificial Intelligence
B2B Marketing
Digital Marketing

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes742Founded14 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Social Media Marketing Podcast

Latest Episodes

Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.

• Aligning Your Content Strategy With the New Lin... more

YouTube

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.

• What Marketers Nee... more

YouTube

Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.

• New Content Tools: Add Motion for You... more

YouTube

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

• How... more

YouTube

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

AI Explored
AI ExploredMichael Stelzner, Social Media Examiner—AI marketing
The Digital Marketing Podcast
The Digital Marketing PodcastDaniel Rowles and Ciaran Rogers

Recent Guests

John Scott
YouTube shorts expert; founder of hookbomb.com; host of Creator Rant
hookbomb.com; Creator Rant
Episode: YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Hilary Billings
Content strategist and science of attention expert
Attentioneers
Episode: The Science of Attention: Creating Short-Form Videos People Won't Skip
Jay Schwendelson
Leading expert in demand generation and founder of Guru Media Hub
Guru Media Hub
Episode: Increasing Conversions: Quick Wins That Work in 2026
Caleb Kruse
AI ad strategist specializing in AI creative; known online as Mr. Paid Social
AI Ad Alchemist; partner at Arc Ads
Episode: Ads and AI: Leveraging AI Creative in 2026
AJ Wilcox
World-leading LinkedIn ads expert, founder and CEO of B2Linked, host of the LinkedIn ads show podcast
B2Linked
Episode: LinkedIn Is Rewriting the Rules of Visibility
Ben Heath
Facebook and Instagram ads expert, MetaMegaPhone partner
Heathe Media / Ben Heath's agency
Episode: Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Shana Lynn Bresnahan
Retention strategist who helps small businesses scale courses, memberships, and coaching programs
Shana Lynn Bresnahan / Retain / Cultivate
Episode: Improving Customer Experience: How to Increase Revenue and Profitability
Jerry Potter
Co-host on the Social Media Marketing Podcast
Social Media Examiner
Episode: What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy
Christopher Penn
Chief Data Scientist for Trust Insights and author of the book Almost Timeless
Trust Insights
Episode: Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing

Host

Michael Stelzner
Host of the show focused on social media marketing insights and AI's role in marketing.

Reviews

4.7 out of 5 stars from 2.6k ratings
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United Statesa month ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom4 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago
  • Behavioral Science: The Subtle System Behind Conversions

    What truly resonated was how this episode reminds us that conversion isn’t born from volume—it’s birthed from alignment with how humans actually decide. When we design experiences that reflect behavior, not assumptions, we shift from marketing noise to magnetic clarity. Thank you for elevating the conversation.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom7 months ago
  • Amazing Resource

    I have just discovered this podcast and as I small business owner, the value and insights gained from each podcast are unreal. So much information that is easy to understand and actionable. Thank you!

    Apple Podcasts
    5
    The Maso
    Australia8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews call for more concise episodes or faster topic transitions.
Listeners value the practical, actionable insights and high-caliber guests.
Feedback highlights the show's usefulness for staying current on social platforms and AI in marketing.
A few listeners note the coverage can be dense or fast-paced for newcomers.
Many praise the host's interview style and ability to translate trends into steps.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Q: How should marketers begin when crafting Shorts and what foundational steps are important?
Begin by observing successful Shorts to break them down into audio, visual, and text hooks, then identify how to apply similar angles to your niche. Create standalone Shorts that deliver value or entertainment, and avoid embedding long-form promo within the clip.
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Q: What is the upside of YouTube Shorts for marketers and creators?
Shorts offer high exposure with low production effort, and can build trust and brand loyalty if the content is entertaining or educational. They should focus on value rather than direct promotion, and should stand alone as a complete piece of content.
The Science of Attention: Creating Short-Form Videos People Won't Skip
Q: What is the big reason marketers should care about the science of attention?
Attention is the gateway to revenue; without capturing attention first, conversion and sales are unlikely regardless of the platform or tactics.
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Q: What do you think the likelihood is that this is going to stick and be rolled out more broadly?
The panel notes the large revenue implications from verified accounts and suggests a higher likelihood of broader rollout, given the substantial testing group and potential monetization benefits for Meta, but also acknowledges uncertainty and potential for reversals.
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Q: Jerry, do you think this is like a play against YouTube?
Chelsea weighs in that the term publishers and the broader strategy suggest a competitive stance with YouTube, especially around clickable links and long-form content, while acknowledging differences in platform ecosystems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

The show features expert interviews with leading marketers and platform specialists to help listeners stay ahead in social media and digital marketing. Common threads across episodes include practical tactics for maximizing reach and engagement, the impact of AI on marketing workflows, evolving advertising algorithms, and strategies for video, short-form content, and email marketing. Unique strengths include a steady stream of high-profile guests, clarity in breaking down complex platform updates, and a focus on timely topics like AI trust signals, algorithm shifts, and creator-focused content strategies. The format is actionable and data-driven, often pairing host-driven questions with guest expertise to translate trends into concrete tact... more

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Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Digital Marketing Podcast
4. Marketing Against The Grain
5. Build Your Tribe | Grow Your Business with Social Media

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 742 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. John Scott
2. Hilary Billings
3. Jay Schwendelson
4. Caleb Kruse
5. AJ Wilcox
6. Ben Heath
7. Shana Lynn Bresnahan
8. Jerry Potter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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