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Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Linkedin
Youtube
Marketing Strategies
Content Strategy
AI In Marketing
Marketing Strategy
Facebook
Video Marketing
Audience Engagement
Artificial Intelligence
Lead Generation
Content Marketing
Email Marketing
B2B Marketing
Tiktok

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes746Founded14 years ago
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MarketingBusiness

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Artwork for Social Media Marketing Podcast

Latest Episodes

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.

• Two Things That Hold Back Your ... more

What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the win... more

Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.

• Using TikTok Symphony to Create ... more

Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.

• Content Sty... more

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Recent Guests

Will McTighe
LinkedIn strategist and founder of WM Media
WM Media
Episode: How to Create Content on LinkedIn to Attract Your Ideal Prospects
John Scott
YouTube shorts expert; founder of hookbomb.com; host of Creator Rant
hookbomb.com; Creator Rant
Episode: YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Hilary Billings
Content strategist and science of attention expert
Attentioneers
Episode: The Science of Attention: Creating Short-Form Videos People Won't Skip
Chelsea Peitz
Host of the Chelsea Peitz podcast; author of What to Post
What to Post (book)
Episode: New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Jay Schwendelson
Leading expert in demand generation and founder of Guru Media Hub
Guru Media Hub
Episode: Increasing Conversions: Quick Wins That Work in 2026
Caleb Kruse
AI ad strategist specializing in AI creative; known online as Mr. Paid Social
AI Ad Alchemist; partner at Arc Ads
Episode: Ads and AI: Leveraging AI Creative in 2026
AJ Wilcox
World-leading LinkedIn ads expert, founder and CEO of B2Linked, host of the LinkedIn ads show podcast
B2Linked
Episode: LinkedIn Is Rewriting the Rules of Visibility
Ben Heath
Facebook and Instagram ads expert, MetaMegaPhone partner
Heathe Media / Ben Heath's agency
Episode: Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Shana Lynn Bresnahan
Retention strategist who helps small businesses scale courses, memberships, and coaching programs
Shana Lynn Bresnahan / Retain / Cultivate
Episode: Improving Customer Experience: How to Increase Revenue and Profitability

Hosts

Michael Stelzner
Host of the show, founder of Social Media Examiner
Jerry Potter
Co-host coordinating guest discussions and facilitating dialogue on social media updates

Reviews

4.7 out of 5 stars from 2.6k ratings
  • My Thursday Ritual

    I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation

    For anyone who is marketing anything!

    Apple Podcasts
    5
    Cindyleigh
    United Statesa month ago
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United States2 months ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom5 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom7 months ago
  • Behavioral Science: The Subtle System Behind Conversions

    What truly resonated was how this episode reminds us that conversion isn’t born from volume—it’s birthed from alignment with how humans actually decide. When we design experiences that reflect behavior, not assumptions, we shift from marketing noise to magnetic clarity. Thank you for elevating the conversation.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes overly promotional or niche guests but broadly positive on content quality.
Listener comments highlight the host's ability to break down complex platform changes.
Guests are consistently described as knowledgeable and practical, delivering actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Q: How should marketers begin when crafting Shorts and what foundational steps are important?
Begin by observing successful Shorts to break them down into audio, visual, and text hooks, then identify how to apply similar angles to your niche. Create standalone Shorts that deliver value or entertainment, and avoid embedding long-form promo within the clip.
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Q: What is the upside of YouTube Shorts for marketers and creators?
Shorts offer high exposure with low production effort, and can build trust and brand loyalty if the content is entertaining or educational. They should focus on value rather than direct promotion, and should stand alone as a complete piece of content.
The Science of Attention: Creating Short-Form Videos People Won't Skip
Q: What is the big reason marketers should care about the science of attention?
Attention is the gateway to revenue; without capturing attention first, conversion and sales are unlikely regardless of the platform or tactics.
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Q: What do you think the likelihood is that this is going to stick and be rolled out more broadly?
The panel notes the large revenue implications from verified accounts and suggests a higher likelihood of broader rollout, given the substantial testing group and potential monetization benefits for Meta, but also acknowledges uncertainty and potential for reversals.
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
Q: Jerry, do you think this is like a play against YouTube?
Chelsea weighs in that the term publishers and the broader strategy suggest a competitive stance with YouTube, especially around clickable links and long-form content, while acknowledging differences in platform ecosystems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Social Media Reach

Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, forward-looking strategies for social media marketing, often featuring deep dives with domain experts on platforms, algorithms, and creative tactics. Episodes routinely cover optimization hacks for current tools (short-form video, ads, organic reach), updates from major networks, and methodologies—such as attention science, conversion optimization, and retention—to help marketers grow audiences, nurture relationships, and drive measurable results. Noteworthy are the guest lineups drawn from serious practitioners and researchers, a focus on executable tactics over theory, and the host duo's ability to translate platform changes into actionable playbooks for brands of all sizes.

Where can I find podcast stats for Social Media Marketing Podcast?

Rephonic provides a wide range of podcast stats for Social Media Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Social Media Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Social Media Marketing Podcast get?

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What are the audience demographics for Social Media Marketing Podcast?

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How many subscribers and views does Social Media Marketing Podcast have?

To see how many followers or subscribers Social Media Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Digital Marketing Podcast
4. Marketing Against The Grain
5. Build Your Tribe | Grow Your Business with Social Media

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 746 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Marketing Podcast?

Rephonic pulls ratings and reviews for Social Media Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Social Media Marketing Podcast?

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What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. Will McTighe
2. John Scott
3. Hilary Billings
4. Chelsea Peitz
5. Jay Schwendelson
6. Caleb Kruse
7. AJ Wilcox
8. Ben Heath

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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