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Artwork for Social Media Marketing Podcast

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Linkedin
Youtube
Artificial Intelligence
Facebook
Marketing Strategies
Content Strategy
AI In Marketing
Audience Engagement
Marketing Strategy
Video Marketing
Lead Generation
Tiktok
Content Marketing
Email Marketing
B2B Marketing

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes766Founded14 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Social Media Marketing Podcast

Latest Episodes

Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? I interview David Meerman Scott to learn four ways to create passionate fans for your business using in-person experiences, behin... more

YouTube

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics... more

YouTube

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a mess... more

YouTube

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization str... more

YouTube

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Recent Guests

Justin Brown
Co-founder of Primal Video, a YouTube channel focused on video creation education
Primal Video
Episode: Getting YouTube Views Is Changing: What Marketers Need to Know
Sarah Levinger
Consumer behavior analyst, founder of Tether Insights, and co-host of the Brain Driven Brands Podcast
Tether Insights
Episode: The Secrets of Human Behavior Applied to Social Ads
Elizabeth Marberry
Instagram marketing strategist helping small businesses drive organic leads and sales.
Wedding Dance Coach
Episode: Making Instagram Reels Easier, Faster & Scalable
Adam Ivy
YouTube strategist, founder of YouTube Revenue Lab, author‑to‑be of Binge Worthy
YouTube Revenue Lab; Scriptonite; author of Binge Worthy
Episode: YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
AJ Wilcox
World's leading LinkedIn ads expert; founder/CEO of B2Linked; host of LinkedIn Ads Show Podcast
B2Linked; LinkedIn Ads Show Podcast
Episode: How to Use AI on LinkedIn While Sounding Human
Shannon McKinstrie
Instagram growth strategist, host of the Good Content Podcast, founder of the Reels Lab
Shannon McKinstrie (independent)
Episode: Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Tara Zirker
Facebook ads expert and founder of the Successful Ads Club
Successful Ads Club
Episode: Meta Wants to Run More of Your Marketing — But Should They?
Derral Eves
Video marketing strategist; co-founder, executive producer, CSO for The Chosen; author
The Chosen; YouTube Formula 2.0
Episode: How YouTube's Algorithm Can Find Your Customers for Free
Melissa Laurie
Short form video content expert and founder of Oysterly Media
Oysterly Media
Episode: Is AI Making It So Anyone Can Run Effective TikTok Ads?

Hosts

Michael Stelzner
Host and founder of the publishing outlet focusing on social media marketing strategies and industry trends.
Jerry Potter
Co-host contributing to show discussions and guest introductions.

Reviews

4.7 out of 5 stars from 2.6k ratings
  • Stop saying “right?” every 7 seconds.

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests. And both the hosts and the guest say RIGHT so dang much.

    Apple Podcasts
    1
    Pod listener guy human
    United States4 months ago
  • My Thursday Ritual

    I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation

    For anyone who is marketing anything!

    Apple Podcasts
    5
    Cindyleigh
    United States6 months ago
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United States6 months ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom10 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong guest lineup helps with actionable takeaways for listeners.
The host and guests deliver practical, up-to-date marketing tactics with real-world examples.
Guests are credible and bring deep expertise across platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Getting YouTube Views Is Changing: What Marketers Need to Know
Q: What do you think the future of YouTube SEO is going?
Brown says optimization is increasingly based on the video's actual content and viewer experience, rather than keyword placement alone. He recommends understanding what viewers search for and using relevant, descriptive chapters to make useful sections easier to discover in YouTube search and AI tools.
Getting YouTube Views Is Changing: What Marketers Need to Know
Q: What metric should we be looking at?
Brown says the right metric depends on the video's business goal, such as building an audience, growing an email list, driving sales, generating leads, or strengthening the brand. He recommends tracking outcomes tied to the reason the video was made rather than treating views as the main measure.
The Secrets of Human Behavior Applied to Social Ads
Q: If you're going to do this for yourself, if you want to branch out into like, I need to apply some more psychology to what I'm creating, regardless of what marketing medium it is, where do you need to start?
Levinger recommends starting with how to deliver the core message, deciding whether its emotional valence should be positive or negative and how intense it should feel.
The Secrets of Human Behavior Applied to Social Ads
Q: What's one of the big misconceptions that you see out there?
Levinger says marketers often assume every ad must sell immediately. Many ads should instead build brand recall, which helps make later conversion possible.
Making Instagram Reels Easier, Faster & Scalable
Q: What do you tell your clients about how much effort should be going into how the grid looks? And maybe it's because I don't get a lot of profile visits because I don't focus on Instagram, but I feel like that. Is there a return on that effort?
Marberry says a perfectly curated grid is no longer essential. She focuses on the three pinned posts at the top of a profile, using them to introduce the brand, offer a relevant next step, and showcase signature content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Social Media Reach

Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

The show delivers actionable, strategy-focused conversations with marketing pros and platform experts. Episodes frequently cover evolving social media formats, AI-enabled workflows, and platform updates across Instagram, LinkedIn, YouTube, and Facebook, with emphasis on practical tactics, content frameworks, and measurable growth for brands and creators. Notably, guests tend to be recognized thought leaders or niche specialists who translate complex platform changes into repeatable playbooks. Listeners are likely marketing professionals seeking up-to-date guidance on paid and organic strategies, creative testing, and cross-platform optimization. Potential sponsors may find value in guest mix that blends enterprise-grade ad tactics with crea... more

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How many listeners does Social Media Marketing Podcast get?

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What are the audience demographics for Social Media Marketing Podcast?

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How many subscribers and views does Social Media Marketing Podcast have?

To see how many followers or subscribers Social Media Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Build Your Tribe | Grow Your Business with Social Media
4. Marketing Against The Grain
5. The Amy Porterfield Show

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 766 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Marketing Podcast?

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What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. Justin Brown
2. Sarah Levinger
3. Elizabeth Marberry
4. Adam Ivy
5. AJ Wilcox
6. Shannon McKinstrie
7. Tara Zirker
8. Derral Eves

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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