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Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Linkedin
Youtube
Facebook
Marketing Strategies
Content Strategy
Artificial Intelligence
AI In Marketing
Marketing Strategy
Video Marketing
Audience Engagement
Lead Generation
Tiktok
Content Marketing
Email Marketing
B2B Marketing

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes760Founded14 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Social Media Marketing Podcast

Latest Episodes

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engage... more

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshapi... more

YouTube

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid a... more

YouTube

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simpli... more

YouTube

Key Facts

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AI ExploredMichael Stelzner, Social Media Examiner—AI marketing
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Recent Guests

Derral Eves
Video marketing strategist; co-founder, executive producer, CSO for The Chosen; author
The Chosen; YouTube Formula 2.0
Episode: How YouTube's Algorithm Can Find Your Customers for Free
Daryn Strauss
Video strategist, founder of Digital Chick Productions, The Binge Session podcast host
Digital Chick Productions
Episode: Creating a Video Series: Why Your Business Needs One
Elizabeth Marberry
Instagram Marketing Strategist; host of Struttit, Bold Visibility Through Instagram Marketing
Struttit
Episode: New Ways to Expand Reach and Engagement on Instagram
Ellen Mackenzie
Instagram strategist, author and coach
Dishing Up Digital
Episode: A Proven Instagram Strategy for Business Growth
AJ Wilcox
World's leading LinkedIn ads expert; founder/CEO of B2Linked
B2Linked
Episode: The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Katelyn Rhoades
Instagram strategist, founder of Influence Marketing Studio
Influence Marketing Studio
Episode: How to Grow on Instagram Without Reels
Kasey Brown
LinkedIn growth strategist
Digital Kairos; Brick by Brick
Episode: Writing Winning LinkedIn Content, Without AI
Ty Myers
YouTube coach who helps midlife creators grow and monetize on YouTube
YouTube growth coaching / Ty Myers
Episode: How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Sam Piliero
Growth strategist specializing in direct-to-consumer e-commerce brands; agency founder
The Moonlighters
Episode: How to Blow Up an eCommerce Business With Facebook Ads

Hosts

Michael Stelzner
Host and founder of the publishing outlet focusing on social media marketing strategies and industry trends.
Jerry Potter
Co-host contributing to show discussions and guest introductions.

Reviews

4.7 out of 5 stars from 2.6k ratings
  • Stop saying “right?” every 7 seconds.

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests. And both the hosts and the guest say RIGHT so dang much.

    Apple Podcasts
    1
    Pod listener guy human
    United States3 months ago
  • My Thursday Ritual

    I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation

    For anyone who is marketing anything!

    Apple Podcasts
    5
    Cindyleigh
    United States4 months ago
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United States5 months ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong guest lineup helps with actionable takeaways for listeners.
The host and guests deliver practical, up-to-date marketing tactics with real-world examples.
Guests are credible and bring deep expertise across platforms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meta Wants to Run More of Your Marketing — But Should They?
Q: How should brands think about the new automation tools versus manual oversight?
While AI can generate better creative and optimize in real time, marketers should still review outputs, especially in sensitive categories, and use account-level controls where necessary; the trend is toward leveraging AI for efficiency while maintaining human judgment for strategy and compliance.
Meta Wants to Run More of Your Marketing — But Should They?
Q: What is Advantage Plus and why should advertisers consider it now?
Advantage Plus is Meta controlling ad placements using its AI, which tends to push ads toward higher-performing placements like Instagram, reducing the need for manual tweaks and often improving results; advertisers should test it but may keep some controls in regulated accounts for compliance.
How to Grow on Instagram Without Reels
Q: How should someone structure a carousel to tell a story and drive action?
Start with a strong hook, map out a narrative arc across 8-10 slides, deliver value gradually, and finish with a clear call to action that guides the viewer to engage or DM for offers.
Writing Winning LinkedIn Content, Without AI
Q: How do you use AI in crafting posts without losing the human touch?
AI is used as a sparring partner to prune fillers and optimize structure, while maintaining rhythm and human-centered storytelling; tools like Claude and Hemingway help with ideation, tightening prose, and ensuring the reading level stays accessible.
Writing Winning LinkedIn Content, Without AI
Q: What is the core framework you teach for LinkedIn posts?
The core framework centers on stop, stay, and share, with a strong emphasis on a compelling photo, two opening lines, a re-hook to maintain attention, and a concluding takeaway that motivates sharing and action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

The show delivers actionable, strategy-focused conversations with marketing pros and platform experts. Episodes frequently cover evolving social media formats, AI-enabled workflows, and platform updates across Instagram, LinkedIn, YouTube, and Facebook, with emphasis on practical tactics, content frameworks, and measurable growth for brands and creators. Notably, guests tend to be recognized thought leaders or niche specialists who translate complex platform changes into repeatable playbooks. Listeners are likely marketing professionals seeking up-to-date guidance on paid and organic strategies, creative testing, and cross-platform optimization. Potential sponsors may find value in guest mix that blends enterprise-grade ad tactics with crea... more

Where can I find podcast stats for Social Media Marketing Podcast?

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How many listeners does Social Media Marketing Podcast get?

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What are the audience demographics for Social Media Marketing Podcast?

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How many subscribers and views does Social Media Marketing Podcast have?

To see how many followers or subscribers Social Media Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Build Your Tribe | Grow Your Business with Social Media
4. The Digital Marketing Podcast
5. Marketing Against The Grain

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 760 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Marketing Podcast?

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How do I access podcast episode transcripts for Social Media Marketing Podcast?

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What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. Derral Eves
2. Daryn Strauss
3. Elizabeth Marberry
4. Ellen Mackenzie
5. AJ Wilcox
6. Katelyn Rhoades
7. Kasey Brown
8. Ty Myers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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