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Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner
Social Media Marketing
Instagram
Social Media Marketing World
Marketing
Content Creation
Linkedin
Youtube
Marketing Strategies
Facebook
Content Strategy
AI In Marketing
Marketing Strategy
Video Marketing
Audience Engagement
Artificial Intelligence
Lead Generation
Content Marketing
Email Marketing
B2B Marketing
Tiktok

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

PublishesWeeklyEpisodes751Founded14 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Social Media Marketing Podcast

Latest Episodes

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

• Why YouTube on TV Changes Marketing

• Optimize Y... more

YouTube

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.

• Making... more

YouTube

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.

• Instagram+ Stories Features

• Inst... more

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience tr... more

YouTube

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Recent Guests

Kasey Brown
LinkedIn growth strategist
Digital Kairos; Brick by Brick
Episode: Writing Winning LinkedIn Content, Without AI
Ty Myers
YouTube coach who helps midlife creators grow and monetize on YouTube
YouTube growth coaching / Ty Myers
Episode: How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Nick Theriot
Founder of an agency specializing in scaling e-commerce with ads; teaches Next Tier Ads
Next Tier Ads
Episode: Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Sam Piliero
Growth strategist specializing in direct-to-consumer e-commerce brands; agency founder
The Moonlighters
Episode: How to Blow Up an eCommerce Business With Facebook Ads
Ali Kelly
Director of Membership at Social Media Examiner
Social Media Examiner
Episode: Applying AI to Marketing and Business: Lessons From the Trenches
Will McTighe
LinkedIn strategist and founder of WM Media
WM Media
Episode: How to Create Content on LinkedIn to Attract Your Ideal Prospects
John Scott
YouTube shorts expert; founder of hookbomb.com; host of Creator Rant
hookbomb.com; Creator Rant
Episode: YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Liron Segev
YouTube strategist who helps businesses turn YouTube channels into lead machines
Independent
Episode: YouTube Tools That Scale Attention
Hilary Billings
Content strategist and science of attention expert
Attentioneers
Episode: The Science of Attention: Creating Short-Form Videos People Won't Skip

Hosts

Michael Stelzner
Host of the show, founder of Social Media Examiner
Jerry Potter
Co-host coordinating guest discussions and facilitating dialogue on social media updates

Reviews

4.7 out of 5 stars from 2.6k ratings
  • My Thursday Ritual

    I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation

    For anyone who is marketing anything!

    Apple Podcasts
    5
    Cindyleigh
    United States2 months ago
  • Good but awful guests

    Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.

    Apple Podcasts
    2
    Jordan QC
    United States3 months ago
  • When Algorithms Become Gatekeepers of Credibility

    This episode is a timely reminder that in the age of AI, visibility isn’t optional. It's instead earned through trust, context, and relevance. Today’s systems don’t rank by luck; they surface what feels credible, useful, and aligned. You’ve articulated this shift with real clarity, helping listeners move beyond chasing reach and toward building authority that lasts.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom6 months ago
  • Crafting Moments That Make People Pause

    What really came through in this episode is your understanding that short-form success isn’t about tricks, it’s about delivering something meaningful in the exact second someone decides whether to stay or go. What an incredible and human way of teaching creators to earn attention, not chase it.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom8 months ago
  • Behavioral Science: The Subtle System Behind Conversions

    What truly resonated was how this episode reminds us that conversion isn’t born from volume—it’s birthed from alignment with how humans actually decide. When we design experiences that reflect behavior, not assumptions, we shift from marketing noise to magnetic clarity. Thank you for elevating the conversation.

    Apple Podcasts
    5
    Anum — The Platinum CEO
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes overly promotional or niche guests but broadly positive on content quality.
Listener comments highlight the host's ability to break down complex platform changes.
Guests are consistently described as knowledgeable and practical, delivering actionable takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Writing Winning LinkedIn Content, Without AI
Q: How do you use AI in crafting posts without losing the human touch?
AI is used as a sparring partner to prune fillers and optimize structure, while maintaining rhythm and human-centered storytelling; tools like Claude and Hemingway help with ideation, tightening prose, and ensuring the reading level stays accessible.
Writing Winning LinkedIn Content, Without AI
Q: What is the core framework you teach for LinkedIn posts?
The core framework centers on stop, stay, and share, with a strong emphasis on a compelling photo, two opening lines, a re-hook to maintain attention, and a concluding takeaway that motivates sharing and action.
Writing Winning LinkedIn Content, Without AI
Q: How did you shift from short-form video to winning LinkedIn written content?
The guest explains that the pivot was driven by recognizing opportunity on LinkedIn, applying principles learned from short-form content, and consistently focusing on creating content that serves the audience (the ICP) and delivers transformation.
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Q: What about monetization and marketing beyond the video itself?
Use direct and subtle CTAs within the video, and leverage YouTube end cards to keep viewers bingeing other videos. Focus on session duration and funnel viewers to related content, where opportunities for deeper offers and programs can exist in the description and via cards.
How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)
Q: How important is pre-production compared to scripting and shooting?
Pre-production should dominate the early effort—roughly 60 to 80% of your time—because a strong idea, well-researched keywords, and a compelling title and thumbnail set the stage for a successful video, making the rest of production easier and more effective.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Social Media Reach

Frequently Asked Questions About Social Media Marketing Podcast

What is Social Media Marketing Podcast about and what kind of topics does it cover?

This show centers on practical, forward-looking strategies for social media marketing, often featuring deep dives with domain experts on platforms, algorithms, and creative tactics. Episodes routinely cover optimization hacks for current tools (short-form video, ads, organic reach), updates from major networks, and methodologies—such as attention science, conversion optimization, and retention—to help marketers grow audiences, nurture relationships, and drive measurable results. Noteworthy are the guest lineups drawn from serious practitioners and researchers, a focus on executable tactics over theory, and the host duo's ability to translate platform changes into actionable playbooks for brands of all sizes.

Where can I find podcast stats for Social Media Marketing Podcast?

Rephonic provides a wide range of podcast stats for Social Media Marketing Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Social Media Marketing Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Social Media Marketing Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Social Media Marketing Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Social Media Marketing Podcast?

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How many subscribers and views does Social Media Marketing Podcast have?

To see how many followers or subscribers Social Media Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Social Media Marketing Podcast?

These podcasts share a similar audience with Social Media Marketing Podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Build Your Tribe | Grow Your Business with Social Media
4. The Digital Marketing Podcast
5. Marketing Against The Grain

How many episodes of Social Media Marketing Podcast are there?

Social Media Marketing Podcast launched 14 years ago and published 751 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Social Media Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Social Media Marketing Podcast?

Rephonic pulls ratings and reviews for Social Media Marketing Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Social Media Marketing Podcast?

Rephonic provides full transcripts for episodes of Social Media Marketing Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Social Media Marketing Podcast?

Recent guests on Social Media Marketing Podcast include:

1. Kasey Brown
2. Ty Myers
3. Nick Theriot
4. Sam Piliero
5. Ali Kelly
6. Will McTighe
7. John Scott
8. Liron Segev

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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