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Artificial Intelligence
Marketing
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AI Tools
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AI Marketing
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Social Media Marketing
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AI Automation
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AI Agents
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AI In Marketing
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Social Media Examiner

This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.

Show notes at Socialmediaexaminer.com/aipod

PublishesWeeklyEpisodes117Founded2 years ago
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Artwork for AI Explored

Latest Episodes

Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale.

• Build Your Brand Knowledge Base With Deep ... more

Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience.

• Developing Your Ideal Customer Profile & Cont... more

Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform.

• Why Portable AI Workflows Matter

• How to Create AI Workflow Portability With Skills

• H... more

Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.

• W... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Sandy Lee
AI content strategist, founder of Slee Automation
Slee Automation
Episode: The Outlier Video Method: Using AI to Study What Works and Create Your Own
Nicole Leffer
AI expert specializing in Generative AI for B2B Marketing
Episode: Building Portable AI Workflows That You Can Take Anywhere
Tyler Reed
AI educator, AI Agent community member, AI consultant
The AI Agent / Tyler Reed AI
Episode: Claude Code for Everyone: How to Get Started
Dan Nestle
AI strategist, host of The Trending Communicator Podcast
Lily Path
Episode: Intro to Claude Cowork: How to Get Started
Natalie MacNeil
AI educator who helps small business owners build roles with AI
AI Dream Team, The Future Thread newsletter
Episode: Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing
Greg Preece
AI educator and creator focusing on AI video editing
Independent AI educator
Episode: AI Video Editing: Save Time and Create Better Videos
Tim Cakir
AI strategist; founder of AI Operator
AI Operator
Episode: How to Gain Superpowers With AI
Ryan Staley
AI strategist, founder of WhaleBoss, host of Scale Up Podcast
WhaleBoss
Episode: How Real-Time Data Unlocks 100X AI Performance
Anne Murphy
Founder of SheLeads AI; co-host of AI Readiness Project
SheLeads AI / AI Readiness Project
Episode: How to Sell AI Services Without Selling Your Soul

Host

Michael Stelzner
Host of AI Explored, focus on practical AI for marketing and business

Reviews

4.9 out of 5 stars from 271 ratings
  • So good it’ll keep you up at night

    Absolutely love Michael Stelzners interviews. Always exciting, always insightful and love the back stories 🤩

    Apple Podcasts
    5
    woodhalll
    United Kingdom2 months ago
  • Super Pro

    Well done and a Top 5 AI podcast. I own a Digital Marketing agency so very relevant.

    Apple Podcasts
    5
    Scott-bike-fly
    United States3 months ago
  • Best Podcast on AI

    Very informative and helpful. No fluff.

    Apple Podcasts
    5
    Andrew Lokenauth
    United States4 months ago
  • wow! game changer!

    the host is *by far* the best host of an ai show for breaking down *how to actually do* things! he asks his guests great great questions and the guests are amazing. #LoveIt!

    Apple Podcasts
    5
    JaniceMIditarod
    United States5 months ago
  • Pair This With Using AI at Work + Listen Fast!

    Seriously one of the most helpful AI podcasts I’ve found — super clear, super relevant, and packed with strategies. Listen at 1.75x speed so you can absorb more in less time and implement like a machine. Also, make sure you’re checking out Using AI at Work too — both together are a powerhouse. Catch up or get flustered… ketchup or get mustard 😂

    Apple Podcasts
    5
    K.P.M INC.
    Canada7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently described as high-caliber and relevant to marketing, content, and tech audiences.
Listeners praise practical, actionable AI insights and strong interview quality.
Many note the host's ability to simplify complex AI topics for business use.

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Talking Points

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The Outlier Video Method: Using AI to Study What Works and Create Your Own
Q: How do you identify which videos to model for creating your own content?
She uses AI to study outlier videos by analyzing their thumbnails, titles, first 30 seconds, and overall packaging, then she reverse engineers the format to adapt it into her own unique style.
The Outlier Video Method: Using AI to Study What Works and Create Your Own
Q: What are the biggest misconceptions about getting into AI for content creation?
The guest argues that you don't need to learn every single tool; instead, focus on one core tool (preferably Claude Code) and use AI to automate the essential repetitive tasks, while still prioritizing a strong, authentic brand voice.
Building Portable AI Workflows That You Can Take Anywhere
Q: Why is portability considered essential when adopting AI tools in business workflows?
Portability enables resilience against tool outages, allows taking advantage of price and performance changes across ecosystems, and supports continuity of operations by not being locked to one vendor.
Building Portable AI Workflows That You Can Take Anywhere
Q: What are one of the biggest misconceptions about AI workflows right now?
Two major misconceptions are that agentic interfaces are always superior to chat-based interfaces and that you must build your entire system around a single platform, which reduces resilience and portability.
Upscaling Your People: Advanced AI Training
Q: What does the four-stage model look like and how is mastery defined?
The four stages are literacy, fluency, mastery, and stewardship, with literacy through fluency covering levels one to six, mastery seven to nine, and stewardship level ten, focusing on AI-native thinking and managing teams that use AI.

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Frequently Asked Questions About AI Explored

What is AI Explored about and what kind of topics does it cover?

The show focuses on practical, outcome-driven AI strategies for marketers, creators, and business leaders. Across episodes, guests and the host explore real-world workflows, hands-on tools, and governance practices that help teams adopt AI at scale—covering upskilling, AI agent workflows, tool stacks, and actionable frameworks. Listeners can expect approachable discussions with AI educators, practitioners, and industry thinkers who translate complex AI concepts into repeatable tactics for boosting productivity, content creation, and business impact. A standout angle is the emphasis on governance, structured learning, and actionable playbooks, often anchored by firsthand success stories and live demonstrations of AI in marketing and operatio... more

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AI Explored launched 2 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI Explored?

Recent guests on AI Explored include:

1. Sandy Lee
2. Nicole Leffer
3. Tyler Reed
4. Dan Nestle
5. Natalie MacNeil
6. Greg Preece
7. Tim Cakir
8. Ryan Staley

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