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The Art of the Brand

Third Eye Insights
Branding
Marketing
Social Media
Marketing Strategy
UGG
Personal Branding
Influencer Marketing
Tiktok
Content Creation
Belah Beauty
Lululemon
Marketing Strategies
Beauty Industry
Sephora
Guinness
Artificial Intelligence
Instagram
Nutter Butter
Social Media Strategy
Youtube

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they ... more

PublishesTwice weeklyEpisodes176Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Art of the Brand

Latest Episodes

This week's episode is about what happens when outrage travels faster than context.

We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a... more

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real.

And fittingly, that's... more

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and ... more

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed its identity and pissed off the... more

Key Facts

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Recent Guests

Jason Wersland
Founder of Therabody
Therabody
Episode: The Motorcycle Crash That Started a Wellness Empire
Linda Hammond
Founder of Quay Australia / OTRA founder
Quay Australia / OTRA
Episode: She Made $1 Billion On Glasses
Countess Isabelle d'Ornano
Polish-born, Spanish-educated, Paris-based businesswoman and co-founder of Sisley
Sisley Paris
Episode: The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Chris McMillan
Celebrity hairdresser and founder of Chris McMillan Brand
Chris McMillan Brand
Episode: Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Sir John
Celebrity makeup artist, longtime industry veteran
Self-employed / Beauty brands
Episode: There Is No Monoculture Anymore and Beauty Will Never Be the Same.
Durana Elmi
Co-founder and Chief Operating Officer; leads Experiential
Cymbiotika
Episode: How Cymbiotika Built a $500M Brand
Sammy Nusdorf
Founder of Meadow Lane
Meadow Lane
Episode: Why “Building in Public” Is Beating Traditional Marketing
Molly Sims
Model, entrepreneur, founder of YSE Beauty
YSE Beauty
Episode: The Truth About Celebrity Beauty Brands
Isabella Chams
Owner of Bella Beauty, cultural icon in Colombia known for the role of Carnival Queen.
Bella Beauty
Episode: Bogota & Beauty Brands: The Power of World-Building

Hosts

Camille Moore
Host focusing on branding strategy, world-building, and practical brand-building insights.
Phillip Millar
Co-host bringing critical perspective, industry experience, and debate-driven insights on branding.

Reviews

3.9 out of 5 stars from 211 ratings
  • Best brand tips

    Absolutely love this podcast. The discussions on branding and the different takes is a regular part of my week. Keep up the good work

    Apple Podcasts
    5
    Nick ogle
    Australia14 days ago
  • New favourite

    Recently found your podcast and have been absolutely binging your back catalog! I love your takes! Thank you for the pod! Would love to see you live if you’re ever in Sydney

    Apple Podcasts
    5
    Sjb000
    Australia22 days ago
  • Great insights, love the hosts

    Learn so much every week. Think the hosts have a great dynamic and both different / unique perspective. Highly recommend people give a listen if they want to keep up to date on branding news and ideas.

    Apple Podcasts
    5
    Aba95-
    United States23 days ago
  • Wanted to like it

    The female cohost speaks over the male cohost and acts as if her opinion is the only one. And she mispronounces business names with confidence (example L Catterton). She is too arrogant for me to like this.

    Apple Podcasts
    3
    Jennings118
    United States2 months ago
  • A must for business owners!

    I started listening to this podcast after meeting Camille at an aesthetics conference and now look forward to each weekly episode!

    Apple Podcasts
    5
    jAz8790
    Canada3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and co-host balance are frequent discussion points for improvement.
Guests often provide valuable founder stories and strategic frameworks.
Listeners value practical branding lessons and real-world examples.
Co-host dynamic is polarizing but drives strong engagement and debate.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Motorcycle Crash That Started a Wellness Empire
Q: How did Theragun evolve into Therabody without losing equity in the original product line?
The team kept Theragun as the product flagship while rebranding the umbrella to Therabody, enabling expansion into facial wellness and other categories, with a strategic naming process and a focus on equity by engaging the core team in a rapid decision at night to solidify the new name.
Building in Public Changed Their Business ft. Hot Girl Pickles
Q: What is a brand to each of you?
Lea emphasizes a brand as a world people want to buy into, essentially a tangible personality that customers can adopt as their own. Lea and Yass describe it as a relatable identity that invites participation and makes customers feel part of the brand story.
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Q: What does the red carpet work represent for you, and how do you balance vanity with practicality?
He describes the red carpet as work, a controlled environment where confidence is built and managed, with a focus on comfort and authenticity rather than chasing viral moments.
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Q: Who are you today and how do you introduce yourself?
Chris McMillan explains he is primarily a hairdresser who has started a brand; his celebrity status is by default, and he emphasizes being a craftsman first and a business founder second.
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: What is your dream with Belah Beauty?
To put Colombian beauty on the world map.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Art of the Brand

What is The Art of the Brand about and what kind of topics does it cover?

A sharp, practitioner-focused series that analyzes branding strategy, world-building, and storytelling through real-world case studies across fashion, beauty, tech, and consumer brands. Discussions emphasize authentic brand narratives, community-building, and episodic content as scalable growth engines, with guests ranging from founders to industry veterans. Notable throughlines include the impact of culture and controversy on brand equity, the rise of direct-to-consumer tactics, and the balance between creative risk and business discipline. A standout feature is the duo's willingness to critique trends and highlight learnings from high-profile brands, making it a practical resource for founders, marketers, and branding professionals seekin... more

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Which podcasts are similar to The Art of the Brand?

These podcasts share a similar audience with The Art of the Brand:

1. Hot Smart Rich with Maggie Sellers Reum
2. Aspire with Emma Grede
3. Social Currency with Sammi Cohen
4. The Bossticks
5. The Dream Bigger Podcast

How many episodes of The Art of the Brand are there?

The Art of the Brand launched 3 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of the Brand?

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What guests have appeared on The Art of the Brand?

Recent guests on The Art of the Brand include:

1. Jason Wersland
2. Linda Hammond
3. Countess Isabelle d'Ornano
4. Chris McMillan
5. Sir John
6. Durana Elmi
7. Sammy Nusdorf
8. Molly Sims

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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