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Artwork for The Art of the Brand

The Art of the Brand

Third Eye Insights
Branding
Marketing
Social Media
Marketing Strategy
UGG
Personal Branding
Influencer Marketing
Tiktok
Content Creation
Belah Beauty
Lululemon
Marketing Strategies
Beauty Industry
Sephora
Guinness
Instagram
Nutter Butter
Youtube
Social Media Strategy
Entrepreneurship

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they ... more

PublishesTwice weeklyEpisodes172Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Art of the Brand

Latest Episodes

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything becomes, the more valuable distinc... more

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant ... more

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. F... more

The best brands don't just sell products; they understand people.In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy ... more

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Recent Guests

Jason Wersland
Founder of Therabody
Therabody
Episode: The Motorcycle Crash That Started a Wellness Empire
Linda Hammond
Founder of Quay Australia / OTRA founder
Quay Australia / OTRA
Episode: She Made $1 Billion On Glasses
Countess Isabelle d'Ornano
Polish-born, Spanish-educated, Paris-based businesswoman and co-founder of Sisley
Sisley Paris
Episode: The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Chris McMillan
Celebrity hairdresser and founder of Chris McMillan Brand
Chris McMillan Brand
Episode: Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Sammy Nusdorf
Founder of Meadow Lane gourmet grocer
Meadow Lane
Episode: Sammy Nusdorf’s Playbook for Meadowlane (How to Build in Public)
Sir John
Celebrity makeup artist, longtime industry veteran
Self-employed / Beauty brands
Episode: There Is No Monoculture Anymore and Beauty Will Never Be the Same.
Durana Elmi
Co-founder and Chief Operating Officer; leads Experiential
Cymbiotika
Episode: How Cymbiotika Built a $500M Brand
Molly Sims
Model, entrepreneur, founder of YSE Beauty
YSE Beauty
Episode: The Truth About Celebrity Beauty Brands
Isabella Chams
Founder of Belah Beauty, former Carnival Queen of Barranquilla, Colombia, and entrepreneur passionate about the beauty industry.
Belah Beauty
Episode: How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams

Hosts

Camille Moore
Host focusing on branding strategy, world-building, and practical brand-building insights.
Phillip Millar
Co-host bringing critical perspective, industry experience, and debate-driven insights on branding.

Reviews

3.9 out of 5 stars from 211 ratings
  • A must for business owners!

    I started listening to this podcast after meeting Camille at an aesthetics conference and now look forward to each weekly episode!

    Apple Podcasts
    5
    jAz8790
    Canada2 months ago
  • Suggest Camille went solo

    Cohost is not good and not informed. If camille went solo I’d probably continue listening. It’s annoying they just keep disagreeing and it’s clear that Camille is more in the know.

    Apple Podcasts
    5
    Stacey Chocolate Bar
    United States5 months ago
  • Engaging if you can separate brands from human values

    Really smart analysis of American brands with engaging insights. But the hosts are able to discuss brands without any consideration of their ethics or value system in a way I found empty.

    Turned it off at ‘successful people would ask: what can I learn from Trump?’ We could make a list of all the populist dictators who successfully galvanised legions into horrific acts and ask - what can I learn? What can Pinochet or Mussolini teach us about messaging and marketing? The normalising of people an... more

    Apple Podcasts
    3
    Ikoro9000
    Canada5 months ago
  • That theme song!

    With all of your branding knowledge and advice, how can you not change that irritating off-key theme song?!

    Apple Podcasts
    4
    A Duro
    United States5 months ago
  • Love The Conversations!

    Such a great podcast, the conservations are 10/10 and this is exactly the kind of podcast that I’ve been in search of. Always looking forward to new episodes!

    Apple Podcasts
    5
    austindtitus
    Canada7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and co-host balance are frequent discussion points for improvement.
Guests often provide valuable founder stories and strategic frameworks.
Listeners value practical branding lessons and real-world examples.
Co-host dynamic is polarizing but drives strong engagement and debate.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Motorcycle Crash That Started a Wellness Empire
Q: How did Theragun evolve into Therabody without losing equity in the original product line?
The team kept Theragun as the product flagship while rebranding the umbrella to Therabody, enabling expansion into facial wellness and other categories, with a strategic naming process and a focus on equity by engaging the core team in a rapid decision at night to solidify the new name.
Building in Public Changed Their Business ft. Hot Girl Pickles
Q: What is a brand to each of you?
Lea emphasizes a brand as a world people want to buy into, essentially a tangible personality that customers can adopt as their own. Lea and Yass describe it as a relatable identity that invites participation and makes customers feel part of the brand story.
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Q: What does the red carpet work represent for you, and how do you balance vanity with practicality?
He describes the red carpet as work, a controlled environment where confidence is built and managed, with a focus on comfort and authenticity rather than chasing viral moments.
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Q: Who are you today and how do you introduce yourself?
Chris McMillan explains he is primarily a hairdresser who has started a brand; his celebrity status is by default, and he emphasizes being a craftsman first and a business founder second.
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: What is your dream with Belah Beauty?
To put Colombian beauty on the world map.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Art of the Brand

What is The Art of the Brand about and what kind of topics does it cover?

A sharp, practitioner-focused series that analyzes branding strategy, world-building, and storytelling through real-world case studies across fashion, beauty, tech, and consumer brands. Discussions emphasize authentic brand narratives, community-building, and episodic content as scalable growth engines, with guests ranging from founders to industry veterans. Notable throughlines include the impact of culture and controversy on brand equity, the rise of direct-to-consumer tactics, and the balance between creative risk and business discipline. A standout feature is the duo's willingness to critique trends and highlight learnings from high-profile brands, making it a practical resource for founders, marketers, and branding professionals seekin... more

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Which podcasts are similar to The Art of the Brand?

These podcasts share a similar audience with The Art of the Brand:

1. Aspire with Emma Grede
2. Hot Smart Rich with Maggie Sellers Reum
3. The Foundr Podcast with Nathan Chan
4. Let's Get Dressed
5. Second Life

How many episodes of The Art of the Brand are there?

The Art of the Brand launched 3 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of the Brand?

Recent guests on The Art of the Brand include:

1. Jason Wersland
2. Linda Hammond
3. Countess Isabelle d'Ornano
4. Chris McMillan
5. Sammy Nusdorf
6. Sir John
7. Durana Elmi
8. Molly Sims

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