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Artwork for The Art of the Brand

The Art of the Brand

Third Eye Insights
Branding
Marketing
Social Media
Personal Branding
Marketing Strategy
UGG
Influencer Marketing
Tiktok
Content Creation
Belah Beauty
Artificial Intelligence
Lululemon
Marketing Strategies
Beauty Industry
Sephora
Guinness
Chatgpt
Instagram
Nutter Butter
Youtube

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they ... more

PublishesTwice weeklyEpisodes187Founded3 years ago
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MarketingBusiness

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Artwork for The Art of the Brand

Latest Episodes

From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind each story and what it means for social media, retail, and consumer brands. They a... more

Camille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert-world concept, celebrity endorsements, influencer backlash, and why brands may ... more

AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with Leslie Hall, fo... more

This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the case for disagreement without ou... more

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Recent Guests

Leslie Hall
Founder of Iced Media, a beauty-focused agency specializing in performance media, social commerce, and AI shopping preparation
Iced Media
Episode: Why Your Brand Isn’t Showing Up in AI Shopping Results
Rebecca Minkoff
Founder of LoveShackFancy, designer
LoveShackFancy
Episode: How Loveshack Fancy Turned a Feeling Into a Brand
Jason Wersland
Founder of Therabody
Therabody
Episode: The Motorcycle Crash That Started a Wellness Empire
Linda Hammond
Founder of Quay Australia / OTRA founder
Quay Australia / OTRA
Episode: She Made $1 Billion On Glasses
Countess Isabelle d'Ornano
Polish-born, Spanish-educated, Paris-based businesswoman and co-founder of Sisley
Sisley Paris
Episode: The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Chris McMillan
Celebrity hairdresser and founder of Chris McMillan Brand
Chris McMillan Brand
Episode: Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Sammy Nusdorf
Founder of Meadow Lane gourmet grocer
Meadow Lane
Episode: Sammy Nusdorf’s Playbook for Meadowlane (How to Build in Public)
Sir John
Celebrity makeup artist, longtime industry veteran
Self-employed / Beauty brands
Episode: There Is No Monoculture Anymore and Beauty Will Never Be the Same.
Durana Elmi
Co-founder and Chief Operating Officer; leads Experiential
Cymbiotika
Episode: How Cymbiotika Built a $500M Brand

Hosts

Camille Moore
Branding expert and brand strategy educator featured in Vogue Business, The New York Times, and CNN
Phillip Millar
Brand strategist, business scaling expert, and leadership coach

Reviews

4.1 out of 5 stars from 273 ratings
  • GREAT SHOW!

    Could listen to Philip and Camille all day. Found this podcast wanting to learn more about marketing as I start my own business and I hit the jackpot! They have such great discussion on headlines. The interview episodes I don’t like as much. I would listen to them if they had Philip because I think they would be a lot more interesting with his take.

    Keep it up guys!

    Apple Podcasts
    5
    Jakelistens
    United Statesa month ago
  • Stay for the brand insights, not for the politics

    Listen, I do not agree with a lot of the political stuff that is said on this podcast, in particular Phillip’s opinions—for someone who is NOT American he sure does seem to have a lot of opinions of what is or isn’t working in this country! But I digress—in spite of this, I do think that both Camille and Phillip are spot on in terms of their branding insights. I say this as someone who is a brand manager for a living—a career I am sure Phillip despises (though I am not a suit with an MBA). Stay ... more

    Apple Podcasts
    5
    stephyp1
    United States2 months ago
  • 10/10 Recommend

    I love this podcast, and don’t understand the bad reviews. I appreciate Camille and Phillip’s insights and they have a funny chemistry that makes every episode fun to listen to.

    Apple Podcasts
    5
    CourtneyJacqueline
    United States2 months ago
  • Real people, real opinions. (Period)

    I finish every episode gobsmocked.

    But seriously, wow, I learn so much, so so much, it’s so enriching to get to listen in on these conversations… to learn from them and also to understand pop culture and business from this lense. The value I get from this podcast is bonkers. Love you, from Canada (Vancouver) 🤍❤️

    Apple Podcasts
    5
    elsahunter16
    Canada2 months ago
  • I love this podcast

    I’m an entrepreneur trying to world build and LOVE this podcast! I find their insights invaluable and I always look forward to listening. Thank you all the advice!

    Apple Podcasts
    5
    Christina Nikols
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the hosts' branding analysis and practical takeaways for marketing work and building a business.
Some listeners object to political commentary or to brand analysis they feel overlooks ethical concerns.
Some listeners find the hosts' disagreements, interruptions, or opinions distracting from the branding discussion.
Several reviews flag uneven audio, microphone balance, or an irritating theme song.
Many enjoy the hosts' lively chemistry, contrasting perspectives, and candid opinions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong
Q: What can brands learn from the 2026 Victoria's Secret Fashion Show?
Camille and Phillip say the show leaned on nostalgia and borrowed celebrity relevance rather than developing new talent or creating clear, memorable moments. They emphasize that brands should use storytelling and context to make experiences meaningful.
Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong
Q: Why should Louis Vuitton have taken a different approach to its dispute with Molly Tea in China?
Phillip says the company focused on being legally right without weighing cultural consequences. He argues it should have considered local perspectives, tested possible reactions, and explored collaboration rather than suing over a symbol with cultural resonance.
Why Your Brand Isn’t Showing Up in AI Shopping Results
Q: Can you lead me into the Reddit conversation, brands should be thinking about Reddit?
Hall recommends that brands maintain a holistic digital presence and use Reddit through advertising, authentic brand profiles, and AMAs rather than relying on disguised advocacy. She says Reddit media investment can also increase organic conversations.
Why Your Brand Isn’t Showing Up in AI Shopping Results
Q: Explain how they all work together.
Hall says performance media, social commerce, and AI shopping need to operate as a connected system, with consistent messaging across platforms so both people and AI can understand a brand.
How Loveshack Fancy Turned a Feeling Into a Brand
Q: What was the rationale behind the Stanley Cup collaboration, and who did it open the brand to?
The Stanley Cup collaboration was a strategic move to translate the brand's codes into more accessible, everyday pieces, expanding reach to new customers who might not have discovered LoveShackFancy otherwise, while still delivering the same emotional, floral, pink essence that defines the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Art of the Brand

What is The Art of the Brand about and what kind of topics does it cover?

Weekly conversations about brand strategy, marketing, consumer culture, and the business decisions behind well-known companies. Branding expert Camille Moore and brand strategist Phillip Millar combine analysis of current campaigns and cultural moments with practical lessons on brand positioning, audience trust, storytelling, creator marketing, and long-term growth. Their discussions range across fashion, beauty, technology, sports, food, and entertainment, using familiar brands and public controversies as case studies rather than relying on abstract frameworks alone.

The format is mainly a lively, opinionated exchange between the two regular hosts, with occasional interviews featuring founders and other industry leaders. The distinctive a... more

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How many listeners does The Art of the Brand get?

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Which podcasts are similar to The Art of the Brand?

These podcasts share a similar audience with The Art of the Brand:

1. Hot Smart Rich with Maggie Sellers Reum
2. Aspire with Emma Grede
3. Social Currency with Sammi Cohen
4. The Burnouts with Phoebe & Sophia
5. Hot Smart Rich with Maggie Sellers Reum

How many episodes of The Art of the Brand are there?

The Art of the Brand launched 3 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of the Brand?

Recent guests on The Art of the Brand include:

1. Leslie Hall
2. Rebecca Minkoff
3. Jason Wersland
4. Linda Hammond
5. Countess Isabelle d'Ornano
6. Chris McMillan
7. Sammy Nusdorf
8. Sir John

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