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The Art of the Brand

Third Eye Insights
Branding
Marketing
Social Media
Marketing Strategy
UGG
Personal Branding
Influencer Marketing
Tiktok
Content Creation
Belah Beauty
Artificial Intelligence
Lululemon
Marketing Strategies
Beauty Industry
Sephora
Guinness
Chatgpt
Instagram
Nutter Butter
Youtube

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they ... more

PublishesTwice weeklyEpisodes183Founded3 years ago
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MarketingBusiness

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Artwork for The Art of the Brand

Latest Episodes

Camille Moore and Phillip Millar break down what makes marketing resonate—from the Sydney Sweeney campaign and Starbucks’ turnaround to AI, Chanel, and Telfar. They discuss why brands need to listen to customers, move quickly, and use AI without losi... more

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.

This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.

We cover Nik... more

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences.

Hire My Age... more

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury” debate, Refor... more

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Recent Guests

Rebecca Minkoff
Founder of LoveShackFancy, designer
LoveShackFancy
Episode: How Loveshack Fancy Turned a Feeling Into a Brand
Jason Wersland
Founder of Therabody
Therabody
Episode: The Motorcycle Crash That Started a Wellness Empire
Linda Hammond
Founder of Quay Australia / OTRA founder
Quay Australia / OTRA
Episode: She Made $1 Billion On Glasses
Countess Isabelle d'Ornano
Polish-born, Spanish-educated, Paris-based businesswoman and co-founder of Sisley
Sisley Paris
Episode: The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Chris McMillan
Celebrity hairdresser and founder of Chris McMillan Brand
Chris McMillan Brand
Episode: Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Sir John
Celebrity makeup artist, longtime industry veteran
Self-employed / Beauty brands
Episode: There Is No Monoculture Anymore and Beauty Will Never Be the Same.
Durana Elmi
Co-founder and Chief Operating Officer; leads Experiential
Cymbiotika
Episode: How Cymbiotika Built a $500M Brand
Sammy Nusdorf
Founder of Meadow Lane
Meadow Lane
Episode: Why “Building in Public” Is Beating Traditional Marketing
Molly Sims
Model, entrepreneur, founder of YSE Beauty
YSE Beauty
Episode: The Truth About Celebrity Beauty Brands

Hosts

Camille Moore
Host focusing on branding strategy, world-building, and practical brand-building insights.
Phillip Millar
Co-host bringing critical perspective, industry experience, and debate-driven insights on branding.

Reviews

4.1 out of 5 stars from 273 ratings
  • Real people, real opinions. (Period)

    I finish every episode gobsmocked.

    But seriously, wow, I learn so much, so so much, it’s so enriching to get to listen in on these conversations… to learn from them and also to understand pop culture and business from this lense. The value I get from this podcast is bonkers. Love you, from Canada (Vancouver) 🤍❤️

    Apple Podcasts
    5
    elsahunter16
    Canada2 months ago
  • Best brand tips

    Absolutely love this podcast. The discussions on branding and the different takes is a regular part of my week. Keep up the good work

    Apple Podcasts
    5
    Nick ogle
    Australia2 months ago
  • New favourite

    Recently found your podcast and have been absolutely binging your back catalog! I love your takes! Thank you for the pod! Would love to see you live if you’re ever in Sydney

    Apple Podcasts
    5
    Sjb000
    Australia2 months ago
  • Great insights, love the hosts

    Learn so much every week. Think the hosts have a great dynamic and both different / unique perspective. Highly recommend people give a listen if they want to keep up to date on branding news and ideas.

    Apple Podcasts
    5
    Aba95-
    United States2 months ago
  • Wanted to like it

    The female cohost speaks over the male cohost and acts as if her opinion is the only one. And she mispronounces business names with confidence (example L Catterton). She is too arrogant for me to like this.

    Apple Podcasts
    3
    Jennings118
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audio quality and co-host balance are frequent discussion points for improvement.
Guests often provide valuable founder stories and strategic frameworks.
Listeners value practical branding lessons and real-world examples.
Co-host dynamic is polarizing but drives strong engagement and debate.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Loveshack Fancy Turned a Feeling Into a Brand
Q: What was the rationale behind the Stanley Cup collaboration, and who did it open the brand to?
The Stanley Cup collaboration was a strategic move to translate the brand's codes into more accessible, everyday pieces, expanding reach to new customers who might not have discovered LoveShackFancy otherwise, while still delivering the same emotional, floral, pink essence that defines the brand.
How Loveshack Fancy Turned a Feeling Into a Brand
Q: How did your background in magazines shape the brand's approach to world-building?
Magazines taught us to curate emotion and storytelling through visuals, so the brand began as a carefully crafted mood and world-building exercise—hand-dyed fabrics, florals, and consistent imagery—before it became a true product line. This approach created a recognizable code that feels curated, timeless, and aspirational.
The Motorcycle Crash That Started a Wellness Empire
Q: How did Theragun evolve into Therabody without losing equity in the original product line?
The team kept Theragun as the product flagship while rebranding the umbrella to Therabody, enabling expansion into facial wellness and other categories, with a strategic naming process and a focus on equity by engaging the core team in a rapid decision at night to solidify the new name.
Building in Public Changed Their Business ft. Hot Girl Pickles
Q: What is a brand to each of you?
Lea emphasizes a brand as a world people want to buy into, essentially a tangible personality that customers can adopt as their own. Lea and Yass describe it as a relatable identity that invites participation and makes customers feel part of the brand story.
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Q: What does the red carpet work represent for you, and how do you balance vanity with practicality?
He describes the red carpet as work, a controlled environment where confidence is built and managed, with a focus on comfort and authenticity rather than chasing viral moments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Frequently Asked Questions About The Art of the Brand

What is The Art of the Brand about and what kind of topics does it cover?

A sharp, practitioner-focused series that analyzes branding strategy, world-building, and storytelling through real-world case studies across fashion, beauty, tech, and consumer brands. Discussions emphasize authentic brand narratives, community-building, and episodic content as scalable growth engines, with guests ranging from founders to industry veterans. Notable throughlines include the impact of culture and controversy on brand equity, the rise of direct-to-consumer tactics, and the balance between creative risk and business discipline. A standout feature is the duo's willingness to critique trends and highlight learnings from high-profile brands, making it a practical resource for founders, marketers, and branding professionals seekin... more

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Which podcasts are similar to The Art of the Brand?

These podcasts share a similar audience with The Art of the Brand:

1. Aspire with Emma Grede
2. Social Currency with Sammi Cohen
3. Hot Smart Rich with Maggie Sellers Reum
4. The Dream Bigger Podcast
5. The Burnouts with Phoebe & Sophia

How many episodes of The Art of the Brand are there?

The Art of the Brand launched 3 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of the Brand?

Recent guests on The Art of the Brand include:

1. Rebecca Minkoff
2. Jason Wersland
3. Linda Hammond
4. Countess Isabelle d'Ornano
5. Chris McMillan
6. Sir John
7. Durana Elmi
8. Sammy Nusdorf

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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