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The Art of the Brand

Third Eye Insights
Marketing Strategy
Social Media
Business Growth
Product Quality
Marketing
Brand Management
Marketing Budget
False Attribution
Steve Jobs
Consumer Behavior
Branding
Brand Awareness
Cultural Appropriation
Trader Joe's
Strategy
Personal Branding
Marketing Strategies
Target Market Personas
Entrepreneurship
ROI

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This... more

PublishesTwice weeklyEpisodes151Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Art of the Brand

Latest Episodes

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.

Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the... more

In this episode of The Art of the Brand, Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care.

From Erewhon’s psychological grip... more

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of ... more

Brand loyalty is not as stable as it used to be, and this episode breaks down why.

In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds up, products become easier to r... more

Key Facts

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Recent Guests

Sir John
Celebrity makeup artist, longtime industry veteran
Self-employed / Beauty brands
Episode: There Is No Monoculture Anymore and Beauty Will Never Be the Same.
Durana Elmi
Co-founder and Chief Operating Officer; leads Experiential
Cymbiotika
Episode: How Cymbiotika Built a $500M Brand
Sammy Nusdorf
Founder of Meadow Lane
Meadow Lane
Episode: Why “Building in Public” Is Beating Traditional Marketing
Molly Sims
Model, entrepreneur, founder of YSE Beauty
YSE Beauty
Episode: The Truth About Celebrity Beauty Brands
Isabella Chams
Founder of Belah Beauty, former Carnival Queen of Barranquilla, Colombia, and entrepreneur passionate about the beauty industry.
Belah Beauty
Episode: How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams
Ricky Jar
Co-owner of Bella Beauty.
Bella Beauty
Episode: Bogota & Beauty Brands: The Power of World-Building
Nathan Chan
CEO and founder of Foundr, an entrepreneurial platform focused on e-commerce.
Foundr
Episode: From Zero to 3.5 Million Followers: Nathan Chan on Building Foundr Into a Global Media Powerhouse
Dr. Linda
A doctor passionate about integrative medicine and aesthetics, founder of 1Clinic
1Clinic
Episode: Dr. Linda’s Ultimate Wellness Routine: Peptides, Skin Cycling & Longevity Hacks
Dr. Lara Devgan
A plastic surgeon known for her innovative approach to aesthetic surgery and branding
Lara Devgan Plastic Surgery
Episode: Why Your Social Strategy Fails: Lessons from Dr. Lara Devgan’s Branded Growth

Hosts

Camille Moore
Co-host and branding expert with a focus on cutting through marketing noise and providing actionable insights on branding strategies.
Phillip Millar
Co-host and branding strategist, recognized for offering deep insights into branding and marketing practices.

Reviews

3.8 out of 5 stars from 158 ratings
  • Suggest Camille went solo

    Cohost is not good and not informed. If camille went solo I’d probably continue listening. It’s annoying they just keep disagreeing and it’s clear that Camille is more in the know.

    Apple Podcasts
    5
    Stacey Chocolate Bar
    United States16 days ago
  • Engaging if you can separate brands from human values

    Really smart analysis of American brands with engaging insights. But the hosts are able to discuss brands without any consideration of their ethics or value system in a way I found empty.

    Turned it off at ‘successful people would ask: what can I learn from Trump?’ We could make a list of all the populist dictators who successfully galvanised legions into horrific acts and ask - what can I learn? What can Pinochet or Mussolini teach us about messaging and marketing? The normalising of people an... more

    Apple Podcasts
    3
    Ikoro9000
    Canada16 days ago
  • That theme song!

    With all of your branding knowledge and advice, how can you not change that irritating off-key theme song?!

    Apple Podcasts
    4
    A Duro
    United States20 days ago
  • Love The Conversations!

    Such a great podcast, the conservations are 10/10 and this is exactly the kind of podcast that I’ve been in search of. Always looking forward to new episodes!

    Apple Podcasts
    5
    austindtitus
    Canada3 months ago
  • Does the co-host know branding?

    I was excited to start listening to this podcast because I’m trying to build a founder led brand. Unfortunately, the first episode I listened to was where the male co-host went on and on about how he didn’t understand why ASAP Rocky had been selected to be the face of a fashion brand. His co host explained why multiple times based on his history in the industry. Someone with true expertise would have some grasp of people involved with the industry. How can you teach if you are uninformed?

    Apple Podcasts
    1
    LuckyL10
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners express frustration with perceived inconsistencies in discussion quality and the dynamic between the hosts, suggesting a need for better chemistry.
Listeners appreciate the actionable insights and industry expertise provided by the hosts, often describing it as a vital resource for branding strategies.
Overall, many reviews highlight the practical takeaways and relevance of the content for business owners and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: What is your dream with Belah Beauty?
To put Colombian beauty on the world map.
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: What is your number one product that they should try?
Everything, but specifically the blush and lip gloss are my go-tos.
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: What is your favorite brand?
I love Summer Fridays, Road and how Gizou does their marketing but also many beautiful Colombian fashion brands.
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Q: How did you guys get people to like stand out?
By waiting two years to launch the brand and ensuring every detail was perfect, along with creating a compelling launch video that showcased their story.
How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams
Q: What is your favorite international brand?
I love brands like Summer Fridays and Gizou, but there are amazing fashion brands in Colombia too, such as Sylvia Cherassi and Frances Camiranda.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Art of the Brand

What is The Art of the Brand about and what kind of topics does it cover?

Focused on branding and strategic marketing, the discussions center around contemporary challenges and trends in the branding landscape. Topics often include the intricacies of celebrity branding, the evolving nature of consumer relationships in the digital age, and the significance of authenticity in brand storytelling. The hosts frequently critique mainstream branding practices, advocating for genuine engagement over superficial tactics, and share actionable insights from the industry, targeting business owners keen on enhancing their brand presence. Additionally, their expertise draws attention to emerging platforms and technologies reshaping the marketing field, making it a vital resource for those looking to stay ahead in branding stra... more

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Which podcasts are similar to The Art of the Brand?

These podcasts share a similar audience with The Art of the Brand:

1. Hot Smart Rich with Maggie Sellers Reum
2. Aspire with Emma Grede
3. The Dream Bigger Podcast
4. Let's Get Dressed
5. Second Life

How many episodes of The Art of the Brand are there?

The Art of the Brand launched 2 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of the Brand?

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What guests have appeared on The Art of the Brand?

Recent guests on The Art of the Brand include:

1. Sir John
2. Durana Elmi
3. Sammy Nusdorf
4. Molly Sims
5. Isabella Chams
6. Ricky Jar
7. Nathan Chan
8. Dr. Linda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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