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Artwork for Build Your Tribe

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson
Instagram
Content Creation
Social Media Marketing
Email Marketing
Tiktok
Entrepreneurship
Social Media Strategy
Reels
Trial Reels
Social Media
DM Automation
Personal Branding
Instagram Reels
Chatgpt
Niche Marketing
Youtube
Business Growth
Marketing Strategies
AI Tools
Audience Engagement

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creati... more

PublishesTwice weeklyEpisodes919Founded12 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Build Your Tribe

Latest Episodes

In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approach... more

In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the sh... more

YouTube

In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then mo... more

YouTube

In today's episode, Brock Johnson breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month,... more

YouTube

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Chandler Bolt
Founder of selfpublishing.com and author, invited guest
SelfPublishing.com
Episode: He spent $500K On His Personal Brand... So You Don't Have To - 920
Pat Flynn
Founder of Smart Passive Income
Smart Passive Income
Episode: Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Liz Wilcox
Email marketing specialist, Director of Community for SPI
SPI (Smart Passive Income)
Episode: Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Chalene Johnson
Marketing and fitness expert, long-time host and guest on the show
Chalene Johnson (guest on episode)
Episode: The Biggest Dangers of Using AI For Your Personal Brand - 893
Sean Cannell
world-renowned YouTube expert, strategist and coach
Think Media / YouTube strategy expert
Episode: How Small Youtube Channels Can Make $50/Day In 2026
Jamie Brindle
Business owner and freelancer growth expert featured for an in-depth interview about scaling posting frequency on Instagram
Friend of Brock; freelancer growth advocate
Episode: He Beat The Instagram Algorithm | 39K Followers in 90 days - 876
Jenna Kutcher
Social media strategist and entrepreneur
Gold Digger Podcast
Episode: How To Make Money On Pinterest In 1 Hour Per Week with Jenna Kutcher - 831
Adam Mosseri
Head of Instagram
Instagram
Episode: How To Beat the Instagram Algorithm in 2025 | Reacting to My Interview with Adam Mosseri - 829
Alisha Conlin-Hurd
Owner of the Persuasion Experience and expert in funnel building and human psychology
Persuasion Experience
Episode: How To Grow A Business While You Sleep With Sales Funnels - 815

Host

Brock Johnson
Host of Build Your Tribe, social media strategist and entrepreneur

Reviews

4.9 out of 5 stars from 3k ratings
  • Grifters gotta grift!

    Hard pass

    Apple Podcasts
    1
    MalibuGirl93
    United States4 months ago
  • Value-packed podcast

    I love Brock‘s content! I love the fast pace of this podcast, it keeps you very engaged as he clips along with value bomb after value bomb. I’ve only recently started following, but as quickly became one of my favorite podcasts. I own a fitness studio in Fort Myers, FL and wear a LOT of hats. I don’t have a social media team - I do everything from sales, marketing, finances, member retention etc. So I tend to struggle with content creation and the organizing of it all. Finding the time to create... more

    Apple Podcasts
    5
    JennBatesPhoto
    United States6 months ago
  • Very Glad I Found This

    As a small business owner, I’ve been trying to make good use of organic social, but it often feels overwhelming and random. I learned more in one episode of this podcast than I had in other podcasts combined, and put it to direct use same day. Thank you! Can’t wait to listen to more.

    Apple Podcasts
    5
    Matt Davis / PutterCup Golf
    United Statesa year ago
  • Podcast and membership

    I have learned so much from the Insta Club Hub and podcast that has helped optimize my bio and focus my time and energy with IG

    Apple Podcasts
    5
    @endotogether
    Canadaa year ago
  • MUST LISTEN for every business owner or creator

    Brock gives such tactical tips you can easily implement and I love learning from someone who practices what they preach and knows what’s working right now! A must for everyone working to grow and business / brand!

    Apple Podcasts
    5
    Brianne H.
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest guests and real-world examples bolster credibility and applicability.
Ads mid-episode can be distracting, but content is strong when ads are minimal.
Valuable, practical tips; episodes feel immediately usable for business owners.
Clear, actionable tactics for social growth and content optimization.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Q: What motivated Pat Flynn to consider selling SPI and what reassured him about the move?
Pat explains that the decision was driven by a desire to protect the audience and the brand, and to ensure the brand could continue to thrive if something happened to him. He mentions the importance of selling to the right person who could honor the mission and possibly take the brand to new heights, rather than clinging to control. The reassurance came from finding a suitable successor who could maintain integrity and expand the community.
The Biggest Dangers of Using AI For Your Personal Brand - 893
Q: What will be the most valuable skill for creators in the coming years?
Being able to go live and speak extemporaneously, maintaining real connection and authenticity despite AI advances.
The Biggest Dangers of Using AI For Your Personal Brand - 893
Q: Is polish the differentiator, or is there something deeper that makes content stand out?
Polished AI-created visuals are no longer enough; audiences crave authenticity and content created by real people with a unique voice and lived experience.
The Biggest Dangers of Using AI For Your Personal Brand - 893
Q: But you have a really interesting opinion on this. How is AI making creators and brands more forgettable?
AI has leveled the playing field; the distinctive advantage used to be knowledge and storytelling skill, but now many people have similar outputs, so identity and lived experience become the differentiators.
How Small Youtube Channels Can Make $50/Day In 2026
Q: Why should someone consider YouTube as a long-term platform rather than chasing viral hits?
Because YouTube offers compound growth and monetization through consistent content, brand-building, and diversified income streams like affiliate marketing and software subscriptions, which can be more reliable than occasional viral videos.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Build Your Tribe

What is Build Your Tribe about and what kind of topics does it cover?

A practical, creator-focused show delivering no-nonsense Instagram and social media strategies for growing audience, engagement, and sales. Episodes consistently emphasize actionable how-tos: content workflows, algorithm changes, AI-assisted production, storytelling hooks, and optimization across platforms, with frequent sponsor integrations that align with creator workflows. Notably, co-hosts bring complementary perspectives on personal branding, business growth, and community-building, making it a solid resource for solo founders, small teams, and marketers seeking measurable results with a hands-on approach.

Where can I find podcast stats for Build Your Tribe?

Rephonic provides a wide range of podcast stats for Build Your Tribe. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Build Your Tribe and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Build Your Tribe get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Build Your Tribe, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Build Your Tribe?

Rephonic provides comprehensive predictive audience data for Build Your Tribe, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Build Your Tribe have?

To see how many followers or subscribers Build Your Tribe has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Build Your Tribe?

These podcasts share a similar audience with Build Your Tribe:

1. Good Content with Shannon McKinstrie
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Social Media Marketing Podcast
5. Earn Your Happy

How many episodes of Build Your Tribe are there?

Build Your Tribe launched 12 years ago and published 919 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Build Your Tribe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Build Your Tribe?

Rephonic pulls ratings and reviews for Build Your Tribe from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Build Your Tribe?

Rephonic provides full transcripts for episodes of Build Your Tribe. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Build Your Tribe?

Recent guests on Build Your Tribe include:

1. Chandler Bolt
2. Pat Flynn
3. Liz Wilcox
4. Chalene Johnson
5. Sean Cannell
6. Jamie Brindle
7. Jenna Kutcher
8. Adam Mosseri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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