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Artwork for The Landscaper's Guide to Modern Sales & Marketing

The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes
Artificial Intelligence
Ramblin Jackson
Chatgpt
Landscape Industry
Sales Process
Google
Email Marketing
Lead Wrangler
Marketing
Landscaping
ADHD
Search Engine Optimization
Artificial Grass
Profit First
The Core 10 Sales Playbook
Video Marketing
Vue Robotics
Snow Systems
BSBO
Plymouth, Massachusetts

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business tren... more

PublishesWeeklyEpisodes341Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Landscaper's Guide to Modern Sales & Marketing

Latest Episodes

What does it take to build a landscape company that can eventually run without you?

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Andy Sykes, owner of Garrett Churchill Inc., to talk about what he’s learned from more than 25 ... more

Andrew Lala started Yellow Wagon Landscaping when he was just 14 years old, pulling landscaping equipment around in a yellow garden wagon because he and his business partner weren’t old enough to drive. More than 20 years later, Yellow Wagon Landscap... more

YouTube

What happens when your customers research your company, study your pricing, and compare your proposal with competitors before you even get a chance to sell them? According to Chuck Harkins, Director of Sales at Miller Landscape & Outdoor Living, that... more

YouTube

After more than 25 years in business, Frank Di Sandro, founder and owner of Di Sandro Landscape Group in Bucks County, Pennsylvania, has learned that growth isn't always about doing more. Sometimes, it's about becoming more selective about the work y... more

YouTube

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Recent Guests

Andrew Lala
Founder, Yellow Wagon Landscaping
Yellow Wagon Landscaping
Episode: From a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew Lala
Frank Di Sandro
Founder and owner of Di Sandro Landscape Group
Di Sandro Landscape Group
Episode: Choosing Better Work: How Frank Di Sandro Built a More Profitable Landscape Business
Chris Pesche
Third-generation owner of Pesche's Flowers, garden center and floral business
Pesche's Flowers
Episode: How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche of Pesche's Flowers
Trevor Biebrach
President of TCB Equipment Leasing
TCB Equipment Leasing
Episode: The Hidden Profit Center: Renting vs. Buying Snow Equipment — with Trevor Biebrach of TCB Equipment Leasing
Kevin Kava
Senior Local SEO Strategist
Ramblin Jackson
Episode: Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?
Jim McFarlane
Owner, United Landscape
United Landscape
Episode: The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane
Skye Waterson
ADHD researcher, coach, and founder of Unconventional Organisation
Unconventional Organisation
Episode: Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)
Aaron Wolfe
Owner of Wickenburg Landscape
Wickenburg Landscape
Episode: How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business
Justin White
CEO of K&D Landscaping; host of Trades Talk and founder of Disruptors
K&D Landscaping
Episode: How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping

Host

Jack Jostes
Host of The Landscaper's Guide to Modern Sales & Marketing

Reviews

4.8 out of 5 stars from 24 ratings
  • Great Show!

    I’m the owner of a digital marketing agency. (Derek Short in Macedon, New York, USA) I really enjoy this show. Thank you for doing it!

    Apple Podcasts
    5
    D-Rocker91
    United Statesa year ago
  • Jack is a Master of his craft!

    Jack is awesome and he brings the best content to the table. As an Outdoor Living Business owner, his content helps us navigate the crazy world of marketing! Keep up the great work!

    Apple Podcasts
    5
    JGillow
    United States3 years ago
  • Industry Expert & Entertaining Host

    My company had the opportunity to work with Jack on a podcast episode. The guy knows his stuff and is an expert not only in the green industry but also all things digital marketing. The segments on this station are informative but also fun and easy to listen to. Easily a top recommendation for any contractor or someone in the need of sales and marketing tips.

    Apple Podcasts
    5
    js5851055
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host explains concepts clearly with actionable takeaways
Strong focus on marketing and sales that actually moves deals
Consistently features growth-oriented topics relevant to scaling businesses
Guests bring industry-specific insights and practical frameworks
Adds real-world, actionable tactics for contractors

Talking Points

Recent interactions between the hosts and their guests.

From a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew Lala
Q: How has marketing and video content played a role in growth?
Marketing, website optimization, and video content were revisited to solidify messaging, improve targeting, and create scalable assets that help potential clients understand the brand and what they stand for, especially as leadership roles evolve.
From a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew Lala
Q: Why is the company shifting to hire a permanent sales and design leader?
The owner explains that as the company grew to six to eight crews, the design-build division became hard to sustain, consuming about 50% of his time for only 15% of revenue, so a permanent hire was needed to grow the business without compromising quality.
From a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew Lala
Q: What is Yellow Wagon Landscaping and where are you based?
Yellow Wagon Landscaping is a full-service landscape design, build, and maintenance company based in Fort Lee, New Jersey, serving commercial and residential clients across northern New Jersey near New York City.
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
Q: How many accounts should an account manager handle before needing more support?
It depends on revenue and touchpoints; benchmarks vary, but larger revenue clients require more attention, with ranges typically around 0.8 to 1.5 million per manager, scaling with client size and geography.
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
Q: What is the top lead generation method for commercial snow and landscape clients?
Cold calling remains the most effective driver, followed by referrals and inbound leads; the emphasis is on strategic, targeted outreach and appointment setting.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for lawn and landscape contractors, blending sales psychology, branding, and marketing tactics with hands-on operations guidance. Episodes regularly cover improving client communications, leveraging video and AI to streamline leads and conversions, scaling with systems and processes, and using reviews, local SEO, and informed pricing to win bigger jobs. Guests are often long-standing business owners or operators sharing real-world workflows, metrics, and lessons learned to help listeners attract better clients, increase profits, and scale without sacrificing service quality. The show's strength lies in actionable frameworks (sales processes, branding, and AI-assisted workflows) presented through accessible c... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Ultimate Landscape CEO - Jeffrey Scott
2. The Home Service Expert Podcast
3. The GROW! Show
4. Bedros Keuilian Podcast Show
5. EntreLeadership

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this podcast launched 7 years ago and published 341 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Andrew Lala
2. Frank Di Sandro
3. Chris Pesche
4. Trevor Biebrach
5. Kevin Kava
6. Jim McFarlane
7. Skye Waterson
8. Aaron Wolfe

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