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Artwork for The Landscaper's Guide to Modern Sales & Marketing

The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes
Artificial Intelligence
Ramblin Jackson
Chatgpt
Landscape Industry
Sales Process
Google
Email Marketing
Lead Wrangler
Marketing
Search Engine Optimization
Landscaping
Snow Removal
Video Marketing
ADHD
Customer Service
Artificial Grass
Profit First
The Core 10 Sales Playbook
Snow Systems
Vue Robotics

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business tren... more

PublishesWeeklyEpisodes347Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Landscaper's Guide to Modern Sales & Marketing

Latest Episodes

What does it take to grow a family landscape business from $1 million to $3.8 million? In this episode of The Landscaper’s Guide, Jack Jostes features Aaron Wolfe, second-generation owner of Wickenburg Landscape and winner of the 2026 Landscape Leade... more

YouTube

What’s the point of building a successful landscape business if you never have time to enjoy your life outside of work? In this solo episode of The Landscaper’s Guide, Jack Jostes, CEO of Ramblin Jackson, shares lessons from his annual archery elk hu... more

YouTube

After 18 years in business, how do you know when it's time to rebrand your landscape company? And what happens when you invest in better SEO, professional video, and a stronger sales process?

In this episode of The Landscaper’s Guide, Jack Jostes si... more

YouTube

What does it take to turn a struggling landscape maintenance department into a profitable part of your business? In this episode of The Landscaper's Guide, Jack Jostes sits down with Brad Irving, owner of Jays Landscape in Beaumont, Texas, to discuss... more

YouTube

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Recent Guests

Aaron Doud
Co-owner of Archer Landscape Design
Archer Landscape Design
Episode: How Archer Landscape Design Rebranded After 18 Years to Attract Better Clients
Paul Doud
Co-owner of Archer Landscape Design
Archer Landscape Design
Episode: How Archer Landscape Design Rebranded After 18 Years to Attract Better Clients
Brad Irving
Owner of Jays Landscape
Jays Landscape
Episode: How Jays Landscape Doubled Maintenance Profit Margins From 19% to 40%
Andy Sykes
Owner of Garrett Churchill, landscape company
Garrett Churchill
Episode: How a 25-Year Landscape Company Is Using AI to Scale Without the Owner
Andrew Lala
Founder, Yellow Wagon Landscaping
Yellow Wagon Landscaping
Episode: From a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew Lala
Chuck Harkins
Director of Sales, Miller Landscape & Outdoor Living
Miller Landscape & Outdoor Living
Episode: How Transparency, Pricing & AI Are Changing Landscape Sales
Frank Di Sandro
Founder and owner of Di Sandro Landscape Group
Di Sandro Landscape Group
Episode: Choosing Better Work: How Frank Di Sandro Built a More Profitable Landscape Business
Drew Dinkelacker
President of Marketing Accelerator, author of You Can't Lead What You Don't Understand
Marketing Accelerator
Episode: From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker
Scott Benson
CEO of Benson Landscape & Design
Benson Landscape & Design
Episode: 40 Years Residential-Only. Now He's Going Commercial.

Host

Jack Jostes
Host of The Landscaper's Guide to Modern Sales & Marketing

Reviews

4.8 out of 5 stars from 24 ratings
  • Great Show!

    I’m the owner of a digital marketing agency. (Derek Short in Macedon, New York, USA) I really enjoy this show. Thank you for doing it!

    Apple Podcasts
    5
    D-Rocker91
    United Statesa year ago
  • Jack is a Master of his craft!

    Jack is awesome and he brings the best content to the table. As an Outdoor Living Business owner, his content helps us navigate the crazy world of marketing! Keep up the great work!

    Apple Podcasts
    5
    JGillow
    United States4 years ago
  • Industry Expert & Entertaining Host

    My company had the opportunity to work with Jack on a podcast episode. The guy knows his stuff and is an expert not only in the green industry but also all things digital marketing. The segments on this station are informative but also fun and easy to listen to. Easily a top recommendation for any contractor or someone in the need of sales and marketing tips.

    Apple Podcasts
    5
    js5851055
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host explains concepts clearly with actionable takeaways
Strong focus on marketing and sales that actually moves deals
Consistently features growth-oriented topics relevant to scaling businesses
Guests bring industry-specific insights and practical frameworks
Adds real-world, actionable tactics for contractors

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Archer Landscape Design Rebranded After 18 Years to Attract Better Clients
Q: How is that changing how you interact and sell to clients?
Aaron sees AI-generated images as useful inspiration that can help clients express their preferences. Archer then uses its experience and 3D models to show how the full space will work, while explaining that clients pay for the company's time and expertise rather than simply for a design image.
How Archer Landscape Design Rebranded After 18 Years to Attract Better Clients
Q: What are some of the results? How long has it been and what have you noticed?
Aaron says the rebrand had been in place for about a year. After leads declined during a period with a basic SEO provider, the company returned to stronger SEO and saw its leads recover and rise, with branding contributing to its progress.
How Jays Landscape Doubled Maintenance Profit Margins From 19% to 40%
Q: What are the things that you attribute that margin to increase specifically that you said, Melissa, you gave a lot of credit to her. What were some of the specific things that she really worked on?
Melissa reviewed contracts with clients, removed work that was no longer profitable, and assessed crew sizes and labor hours to keep work aligned with contract scope.
How Jays Landscape Doubled Maintenance Profit Margins From 19% to 40%
Q: So what were they before and what are you working towards as a target now?
Brad says maintenance gross profit margin had been around 19%, and it now averages roughly 38% to 43% depending on the time of year, with a target around 40% to 41%.
How Transparency, Pricing & AI Are Changing Landscape Sales
Q: So, for folks listening, tell us who you are and what Miller Landscape & Outdoor Living does.
Chuck explains he is the Director of Sales at Miller Landscape & Outdoor Living, a company that installs and maintains residential and commercial landscape projects, with emphasis on high-end residential work and services like irrigation, maintenance, and snow/ice management.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for lawn and landscape contractors, blending sales psychology, branding, and marketing tactics with hands-on operations guidance. Episodes regularly cover improving client communications, leveraging video and AI to streamline leads and conversions, scaling with systems and processes, and using reviews, local SEO, and informed pricing to win bigger jobs. Guests are often long-standing business owners or operators sharing real-world workflows, metrics, and lessons learned to help listeners attract better clients, increase profits, and scale without sacrificing service quality. The show's strength lies in actionable frameworks (sales processes, branding, and AI-assisted workflows) presented through accessible c... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Ultimate Landscape CEO - Jeffrey Scott
2. Roots of Success
3. The GROW! Show
4. The LeanScaper Podcast
5. The Brian Buffini Show

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Aaron Doud
2. Paul Doud
3. Brad Irving
4. Andy Sykes
5. Andrew Lala
6. Chuck Harkins
7. Frank Di Sandro
8. Drew Dinkelacker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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