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IM Landscape Growth Podcast

Intrigue Media
Landscaping
Entrepreneurship
Leadership
Landscaping Industry
Landscape Industry
Green Industry
Operational Excellence
Business Growth
Customer Experience
Customer Service
Covid-19
Core Values
Leadership Development
Sales Strategies
Networking
Business Design
Private Equity
Marketing Strategies
Employee Retention
Marketing

A landscape growth podcast where entrepreneurs help entrepreneurs grow faster, better, and stronger in leadership, sales, recruiting, and operational excellence.

PublishesWeeklyEpisodes101Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for IM Landscape Growth Podcast

Latest Episodes

• 00:31 – Welcome and intro to Kevin Scott, president of Muskoka Landscapers and founder of The Wealthy Landscaper

• 01:33 – Kevin's path: golf course construction, a horticulture degree, growing Gateville Malloy from 80 to 500 employees, then star... more

00:00 Intro: Vanessa welcomes Dana Groh from MSC (Minnesota Sod Company), 30+ years in the business

00:49 What MSC does: two divisions, commercial (sod, turf seed, prairie seed, blanket and hydro mulch) and maintenance (athletic field renovations, f... more

YouTube

[00:46] Nicole shares her origin story - literature major turned 30-year landscape veteran who has worn every hat in the business.

[02:02] Downer Brothers is at $7M. The real target is $10M at 18% profit. Revenue without margin is "an amplifier of c... more

YouTube

[00:01] - Introduction: Why This Conversation Matters Rob sets the stage: private equity is flooding the green industry, but the noise around buying and selling landscape businesses is full of misconceptions. Ori Eldarov - founder of OffDeal and form... more

[00:00] — Welcome Back & Jeffrey Scott's Legacy in the Industry Rob introduces Jeffrey as a return guest, recognizing his decades in the green industry, his coaching practice, and the impact of his peer groups on raising professionalism industry-wide... more

00:00 — Introduction to Joe Salemi

• Joe shares his 23+ year journey in the landscape industry

• Experience with CNLA, Dynascape, private equity acquisition, and Landscape Ontario

• Discussion around industry-wide perspective and patterns acros... more

00:00 – Intro & Guest Background

• John Dalton shares his 30-year marketing journey and transition into landscaping.

02:00 – Why Marketing Fails for Most Landscapers

• Marketing is treated as disconnected tactics (social, ads, etc.) instead of a... more

YouTube

00:02 – Intro + Background

• Steve’s 28-year journey in the green industry

• Started with zero experience, learned by doing

02:18 – Early Business Failures

• First companies were “hobby businesses”

• No marketing, no systems, no scalability more

YouTube

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Recent Guests

Nicole Downer
Owner of Downer Brothers, landscape industry leader
Downer Brothers
Episode: Nicole Downer (Downer Brothers): From $5M to $10M - Why Leaders Have to Become Leaders of Leaders
Ori Eldarov
Founder of OffDeal, AI-powered investment bank for smaller businesses
OffDeal
Episode: Ori Eldarov (OffDeal): How to Build a Landscape Business Worth Selling (Or Keeping)
Jeffrey Scott
Business coach and industry expert
jeffreescott.biz
Episode: Jeffrey Scott: What Winning Landscape Companies Are Doing Differently Right Now
Joe Salemi
Executive Director, Landscape Ontario
Landscape Ontario
Episode: Joe Salemi | The Real Reason Landscaping Companies Struggle to Scale
John Dalton
Head of Dalton Marketing Group, marketing advisor to landscapers
Dalton Marketing Group
Episode: John Dalton: Why Most Landscaping Brands Stay Invisible
Steve Reynolds
Owner, River Valley Landscaping
River Valley Landscaping
Episode: Steve Reynolds (River Valley): Why Most Contractors Stay Stuck at $1–2M
Steve Wheatcroft
Canadian entrepreneur, former landscape company CEO, advisor and board member
Wheatcroft Advisory
Episode: Steve Wheatcroft: The Truth About Scaling (No One Talks About)
Brad Stephenson
Guest with two decades of leadership in the landscaping/green industry; CEO and majority shareholder at Newcastle
Newcastle Landscaping (as CEO/majority shareholder)
Episode: Brad Stephenson : Build a Business That Runs Without You
Jim Shimon
Owner of Willow River Company
Willow River Company
Episode: Jim Shimon, Willow River Company: The People Playbook Behind $15M+ Growth

Host

Rob Murray
Co-founder and CEO of Intrigue; hosts the IM Landscape Growth Podcast; focuses on growth, systems, and leadership in landscaping.

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Talking Points

Recent interactions between the hosts and their guests.

Nicole Downer (Downer Brothers): From $5M to $10M - Why Leaders Have to Become Leaders of Leaders
Q: What tangible steps helped you scale culture effectively?
Implementing structured huddles, leveraging a bilingual VA to handle time sheets and onboarding, and building trust through playful, low-stakes activities that foster communication and collaboration.
Nicole Downer (Downer Brothers): From $5M to $10M - Why Leaders Have to Become Leaders of Leaders
Q: How did you transition from leading everywhere to leading leaders?
The shift came as the business grew and they needed managers; they focused on creating systems, hiring leaders, and embedding culture into routines and mid-level leadership while staying hands-on enough to model behavior.
Nicole Downer (Downer Brothers): From $5M to $10M - Why Leaders Have to Become Leaders of Leaders
Q: What is the primary growth constraint holding entrepreneurs back in the green industry?
Nicole identifies culture as the main constraint, arguing that while culture can be hard to scale, it's essential to codify and reinforce it across growing teams to maintain alignment and performance.
Jeffrey Scott: What Winning Landscape Companies Are Doing Differently Right Now
Q: What do you see as the core reasons some landscape businesses win in this season?
The guests answer that a value chain approach—strong marketing, a repeatable selling process, and exceptional staffing with a trusted leadership culture—are the primary drivers of winners, along with owners staying committed to continuous improvement and not giving up when faced with setbacks.
Justin White (K&D): Clarity of Vision = Faster Growth (Here’s the Playbook)
Q: So what was the primary growth constraint holding entrepreneurs back in the green industry?
Clarity of vision and the belief that the team can achieve big goals, supported by consistent communication and culture, are the core growth constraints to overcome.

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Frequently Asked Questions About IM Landscape Growth Podcast

What is IM Landscape Growth Podcast about and what kind of topics does it cover?

This show centers on helping landscaping businesses grow by adopting practical systems, marketing, and leadership practices. Across episodes, the conversations emphasize specialization, scalable processes, customer experience, and the role of technology—such as AI and video tools—in accelerating growth. Guests range from operators sharing playbooks for profitability and scale, to software providers and industry associations that illuminate benchmarks and education. A notable thread is the focus on culture, delegation, and leadership development as multipliers for growth, often paired with real-world constraints like labor shortages and market fragmentation. The format tends to blend founder/owner journeys with actionable guidance, making it... more

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How many listeners does IM Landscape Growth Podcast get?

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Which podcasts are similar to IM Landscape Growth Podcast?

These podcasts share a similar audience with IM Landscape Growth Podcast:

1. The Ultimate Landscape CEO - Jeffrey Scott
2. Roots of Success
3. The GROW! Show
4. The Commercial Landscaper Podcast
5. The LeanScaper Podcast

How many episodes of IM Landscape Growth Podcast are there?

IM Landscape Growth Podcast launched 3 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IM Landscape Growth Podcast?

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What guests have appeared on IM Landscape Growth Podcast?

Recent guests on IM Landscape Growth Podcast include:

1. Nicole Downer
2. Ori Eldarov
3. Jeffrey Scott
4. Joe Salemi
5. John Dalton
6. Steve Reynolds
7. Steve Wheatcroft
8. Brad Stephenson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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