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IM Landscape Growth Podcast

Intrigue Media
Landscaping
Entrepreneurship
Leadership
Landscaping Industry
Landscape Industry
Green Industry
Operational Excellence
Business Growth
Customer Experience
Customer Service
Core Values
Leadership Development
Covid-19
Sales Strategies
Networking
Business Design
Marketing Strategies
Employee Retention
Marketing
Mindset

A landscape growth podcast where entrepreneurs help entrepreneurs grow faster, better, and stronger in leadership, sales, recruiting, and operational excellence.

PublishesWeeklyEpisodes97Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for IM Landscape Growth Podcast

Latest Episodes

[00:00] — Welcome Back & Jeffrey Scott's Legacy in the Industry Rob introduces Jeffrey as a return guest, recognizing his decades in the green industry, his coaching practice, and the impact of his peer groups on raising professionalism industry-wide... more

00:00 — Introduction to Joe Salemi

• Joe shares his 23+ year journey in the landscape industry

• Experience with CNLA, Dynascape, private equity acquisition, and Landscape Ontario

• Discussion around industry-wide perspective and patterns acros... more

00:00 – Intro & Guest Background

• John Dalton shares his 30-year marketing journey and transition into landscaping.

02:00 – Why Marketing Fails for Most Landscapers

• Marketing is treated as disconnected tactics (social, ads, etc.) instead of a... more

YouTube

00:02 – Intro + Background

• Steve’s 28-year journey in the green industry

• Started with zero experience, learned by doing

02:18 – Early Business Failures

• First companies were “hobby businesses”

• No marketing, no systems, no scalability more

YouTube

00:01 – Intro + Background

• Steve’s 35+ years in the landscape industry

• Built and exited multiple businesses, scaled to $104M

01:36 – The Origin Story

• Started in 1989 with a vision to professionalize landscaping

• Grew to $31M before pr... more

00:31 – Intro + why Brad’s perspective matters

Brad’s lived experience + coaching across many companies brings “outside-in” clarity.

01:18 – Apprentice to CEO (the 20-year climb)

Started at ~$600K revenue / ~8 employees, grew into leadership and own... more

• 00:31–01:20 — Intro + why Willow River Company “means more than people think”

• 01:20–03:34 — Origin story: family landscaping business → three brothers take over (2006)

• 03:34–04:45 — Diversification: why “all eggs in one basket” eventually bre... more

YouTube

• 00:01 – Intro + why Bob stands out: Rob tees up Bob as a rare “actually differentiated” operator.

• 00:49 – What Fire by Design does: Custom fire features + components; specialty is automated fire and outdoor-ready ignition.

• 01:10 – Origin stor... more

YouTube

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Recent Guests

Joe Salemi
Executive Director, Landscape Ontario
Landscape Ontario
Episode: Joe Salemi | The Real Reason Landscaping Companies Struggle to Scale
John Dalton
Head of Dalton Marketing Group, marketing advisor to landscapers
Dalton Marketing Group
Episode: John Dalton: Why Most Landscaping Brands Stay Invisible
Steve Reynolds
Owner, River Valley Landscaping
River Valley Landscaping
Episode: Steve Reynolds (River Valley): Why Most Contractors Stay Stuck at $1–2M
Steve Wheatcroft
Canadian entrepreneur, former landscape company CEO, advisor and board member
Wheatcroft Advisory
Episode: Steve Wheatcroft: The Truth About Scaling (No One Talks About)
Brad Stephenson
Guest with two decades of leadership in the landscaping/green industry; CEO and majority shareholder at Newcastle
Newcastle Landscaping (as CEO/majority shareholder)
Episode: Brad Stephenson : Build a Business That Runs Without You
Jim Shimon
Owner of Willow River Company
Willow River Company
Episode: Jim Shimon, Willow River Company: The People Playbook Behind $15M+ Growth
Bob Roman
Founder of Fire by Design, specializing in automated outdoor fire features
Fire by Design
Episode: Bob Roman (Fire by Design): How to Differentiate in a Sea of “Me Too” Contractors
Justin White
CEO of JW Group, founder of Disruptors (landscape industry coaching/community)
JW Group
Episode: Justin White (K&D): Clarity of Vision = Faster Growth (Here’s the Playbook)
Scott Eckley
Owner of SEI and landscape designer specializing in urban landscapes
SEI
Episode: Scot Eckley (SEI): How Specialization Turns a Landscape Business Into a Category Leader

Host

Rob Murray
Co-founder and CEO of Intrigue; hosts the IM Landscape Growth Podcast; focuses on growth, systems, and leadership in landscaping.

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Talking Points

Recent interactions between the hosts and their guests.

Justin White (K&D): Clarity of Vision = Faster Growth (Here’s the Playbook)
Q: So what was the primary growth constraint holding entrepreneurs back in the green industry?
Clarity of vision and the belief that the team can achieve big goals, supported by consistent communication and culture, are the core growth constraints to overcome.
Steve Reynolds (River Valley): Why Most Contractors Stay Stuck at $1–2M
Q: What is the primary growth constraint holding entrepreneurs back in the green industry?
The guest identifies knowledge as the top constraint, paired with the difficulty of translating that knowledge into scalable systems, leadership development, and consistent execution.
Brad Stephenson : Build a Business That Runs Without You
Q: What is something else that maybe they can start doing actively?
Brad recommends embracing continuous learning and using leadership books and tools to build self-awareness, such as Leadership and Self-Deception, which emphasizes that problems often lie with the leader themselves and requires honest reflection.
John Dalton: Why Most Landscaping Brands Stay Invisible
Q: What early steps do you recommend to begin taking immediately if someone is considering this path?
Identify your core strengths and your ideal customer, research competitors, and begin building a cohesive brand framework that explains what you do differently. Begin with clarity and consistency in messaging, and prepare to invest time—expect results to emerge over several months rather than instantly.
John Dalton: Why Most Landscaping Brands Stay Invisible
Q: What should an entrepreneur start with today to prepare for a branding overhaul?
Start by defining who you are and who you serve, then study competitors to understand how they position themselves. Develop a simple, clear brand message and ensure consistency across all touchpoints for years, not weeks, to avoid confusion and build memory in customers' minds.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About IM Landscape Growth Podcast

What is IM Landscape Growth Podcast about and what kind of topics does it cover?

This show centers on helping landscaping businesses grow by adopting practical systems, marketing, and leadership practices. Across episodes, the conversations emphasize specialization, scalable processes, customer experience, and the role of technology—such as AI and video tools—in accelerating growth. Guests range from operators sharing playbooks for profitability and scale, to software providers and industry associations that illuminate benchmarks and education. A notable thread is the focus on culture, delegation, and leadership development as multipliers for growth, often paired with real-world constraints like labor shortages and market fragmentation. The format tends to blend founder/owner journeys with actionable guidance, making it... more

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How many listeners does IM Landscape Growth Podcast get?

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Which podcasts are similar to IM Landscape Growth Podcast?

These podcasts share a similar audience with IM Landscape Growth Podcast:

1. The Ultimate Landscape CEO - Jeffrey Scott
2. Roots of Success
3. The GROW! Show
4. The Landscaper's Guide to Modern Sales & Marketing
5. The Commercial Landscaper Podcast

How many episodes of IM Landscape Growth Podcast are there?

IM Landscape Growth Podcast launched 3 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IM Landscape Growth Podcast?

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What guests have appeared on IM Landscape Growth Podcast?

Recent guests on IM Landscape Growth Podcast include:

1. Joe Salemi
2. John Dalton
3. Steve Reynolds
4. Steve Wheatcroft
5. Brad Stephenson
6. Jim Shimon
7. Bob Roman
8. Justin White

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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