Rephonic
Artwork for Good Content with Shannon McKinstrie

Good Content with Shannon McKinstrie

Shannon McKinstrie
Content Creation
Social Media Marketing
Instagram
Social Media
Social Media Engagement
Tiktok
Community Building
Audience Engagement
Marketing
Storytelling
Reels
Personal Branding
Marketing Strategies
Entrepreneurship
Business Growth
Social Media Strategy
Instagram Reels
Content Strategy
Engagement Strategies
Social Media Management

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

PublishesWeeklyEpisodes118Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Good Content with Shannon McKinstrie

Latest Episodes

I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnig... more

I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So... more

YouTube

Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure w... more

YouTube

We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it ... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Earn Your Happy
Earn Your HappyLori Harder | YAP Media
Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner

Host

Shannon McKinstrie
Host of Good Content with Shannon McKinstrie

Reviews

4.9 out of 5 stars from 325 ratings
  • Phenomenal

    I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!

    Apple Podcasts
    5
    LFBoudoir
    United States2 months ago
  • Just started & love this podcast

    I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!

    Apple Podcasts
    5
    Sausha Davis
    United States2 months ago
  • Love love love

    Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!

    Apple Podcasts
    5
    LGietzen
    United States2 months ago
  • I never miss an episode!

    Good Content is my favorite podcast about all things social media! Shannon is a breath of fresh air and is so relatable. I love listening to her show and taking actionable steps to do the things she suggests! Always a good time when tuning into GOOD CONTENT!

    Apple Podcasts
    5
    Frances Ledgewood
    United States2 months ago
  • Instagram

    Love this podcast! As someone who is really trying to grow on Instagram- I am learning so much from this podcast.

    Apple Podcasts
    5
    Suanne and Rick
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise authenticity and clear, no-fluff guidance from a friendly expert.
Growing confidence and motivation to post more consistently across platforms.
Episode depth is bite-sized and practical for busy schedules.
The host feels relatable and actionable, with consistent takeaways you can implement fast.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

You’ll Want to Start Using This Brilliant Marketing Strategy
Q: What should marketers focus on to improve their content?
Marketers should focus on incorporating customer experiences and testimonials into their content to enhance engagement and relatability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Good Content with Shannon McKinstrie

What is Good Content with Shannon McKinstrie about and what kind of topics does it cover?

A concise, practical take on modern social media, content strategy, and authentic branding. Episodes frequently center on actionable Instagram and short-form video tactics, catchy hooks, and identity-driven storytelling, all aimed at helping creators and small businesses grow with less fluff and more real-world results. The host emphasizes consistency, behind-the-scenes authenticity, and repurposing content across formats, often weaving personal anecdotes to illustrate strategies that are repeatable and scalable. Noteworthy traits include bite-sized episodes, clear frameworks, and a hands-on, human approach that resonates with solo founders, marketers, and content teams seeking tangible improvements in reach and conversions.

Where can I find podcast stats for Good Content with Shannon McKinstrie?

Rephonic provides a wide range of podcast stats for Good Content with Shannon McKinstrie. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Good Content with Shannon McKinstrie and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Good Content with Shannon McKinstrie get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Good Content with Shannon McKinstrie, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Good Content with Shannon McKinstrie?

Rephonic provides comprehensive predictive audience data for Good Content with Shannon McKinstrie, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Good Content with Shannon McKinstrie have?

To see how many followers or subscribers Good Content with Shannon McKinstrie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Good Content with Shannon McKinstrie?

These podcasts share a similar audience with Good Content with Shannon McKinstrie:

1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. Social Media Marketing Podcast

How many episodes of Good Content with Shannon McKinstrie are there?

Good Content with Shannon McKinstrie launched 2 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Good Content with Shannon McKinstrie?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Good Content with Shannon McKinstrie?

Rephonic pulls ratings and reviews for Good Content with Shannon McKinstrie from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Good Content with Shannon McKinstrie?

Rephonic provides full transcripts for episodes of Good Content with Shannon McKinstrie. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days