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Artwork for Good Content with Shannon McKinstrie

Good Content with Shannon McKinstrie

Shannon McKinstrie
Content Creation
Social Media Marketing
Social Media
Audience Engagement
Instagram
Reels
Instagram Captions
Social Media Engagement
Tiktok
Digital Marketing
Emotional Marketing
Social Media Content Creation
Market Research
Covid-19
Education
Summer Marketing Strategies
Content Quality
Testimonials
Marketing Strategies
Marketing Messaging

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

PublishesWeeklyEpisodes94Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Good Content with Shannon McKinstrie

Latest Episodes

If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusing on c... more

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We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belonging. Wh... more

YouTube

I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s literally r... more

Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed l... more

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Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Host

Shannon McKinstrie
Host of Good Content, Shannon McKinstrie shares actionable insights and strategies for social media marketing, emphasizing authenticity and connection with audiences through storytelling and effective content creation.

Reviews

4.9 out of 5 stars from 289 ratings
  • My new favorite

    This podcast is so binge worthy, so helpful and informative, and Shannon feels like the bestie you haven’t met yet! I love that the episodes are so bite sized but packed with psychological marketing frameworks, but also so relevant and current. This is my go to content creator podcast.

    Apple Podcasts
    5
    EmilyMarie1113
    United States13 days ago
  • Best advice + relatable + fun = I’m in love

    I’ve been binge listening to every episode on repeat while I work because wow. Shannon made me fall back in love with creating content for my business.

    Apple Podcasts
    5
    acrg90
    United States2 months ago
  • The GOAT

    Shannon is the GOAT when it comes to online marketing and reels. Her podcast is fun, refreshing, super applicable, and to the point which my ADHD brain appreciates. Love love love!!

    Apple Podcasts
    5
    Sunshines always
    United States2 months ago
  • Such great ideas!

    I love the clear ideas that Shannon shares in this podcast - I regularly take notes and try them out on my own Instagram account 😃 Thank you!

    Apple Podcasts
    5
    Iamkateclifton
    United Kingdom3 months ago
  • The Hook Hitter!

    I can’t say enough about your show, tips and techniques. Shannon! You’ve made me tap more into that sillier-funnier side of me that all my folks know! You’re the friend in my head (always sounds weird to me but full transparency here haha) that I’m sticking with because you hold true to your authentic self and that’s what we need to consistently see EVERYWHERE -PERIOD! FOREVER GRATEFUL!

    Apple Podcasts
    5
    CraveSoulSweet
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her relatable and down-to-earth approach to social media marketing, which resonates with beginners and experienced marketers alike.
Reviewers frequently mention that they walk away with practical advice that they can implement immediately on their social media channels.
Many listeners find the show to be refreshingly straightforward and packed with actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

You’ll Want to Start Using This Brilliant Marketing Strategy
Q: What should marketers focus on to improve their content?
Marketers should focus on incorporating customer experiences and testimonials into their content to enhance engagement and relatability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Good Content with Shannon McKinstrie

What is Good Content with Shannon McKinstrie about and what kind of topics does it cover?

Focusing on practical advice for social media marketing, this podcast covers strategies for effective content creation and audience engagement. It explores emerging trends in digital marketing and encourages authenticity in messaging, making it suitable for aspiring entrepreneurs and business owners looking to enhance their online presence. Notable themes include the importance of storytelling, leveraging algorithms, and simplifying content strategies through innovative frameworks.

Listeners can expect bite-sized episodes packed with actionable insights, often featuring personal anecdotes from the host to illustrate key points. The unique blend of down-to-earth advice and real-world applications positions this show as a valuable resource f... more

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Which podcasts are similar to Good Content with Shannon McKinstrie?

These podcasts share a similar audience with Good Content with Shannon McKinstrie:

1. Build Your Tribe | Grow Your Business with Social Media
2. Woman of Influence
3. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
4. The Amy Porterfield Show
5. The Jasmine Star Show

How many episodes of Good Content with Shannon McKinstrie are there?

Good Content with Shannon McKinstrie launched 2 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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