
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 94 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusing on c... more
We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belonging. Wh... more
I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s literally r... more
Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed l... more
People also subscribe to these shows.




This podcast is so binge worthy, so helpful and informative, and Shannon feels like the bestie you haven’t met yet! I love that the episodes are so bite sized but packed with psychological marketing frameworks, but also so relevant and current. This is my go to content creator podcast.
I’ve been binge listening to every episode on repeat while I work because wow. Shannon made me fall back in love with creating content for my business.
Shannon is the GOAT when it comes to online marketing and reels. Her podcast is fun, refreshing, super applicable, and to the point which my ADHD brain appreciates. Love love love!!
I love the clear ideas that Shannon shares in this podcast - I regularly take notes and try them out on my own Instagram account 😃 Thank you!
I can’t say enough about your show, tips and techniques. Shannon! You’ve made me tap more into that sillier-funnier side of me that all my folks know! You’re the friend in my head (always sounds weird to me but full transparency here haha) that I’m sticking with because you hold true to your authentic self and that’s what we need to consistently see EVERYWHERE -PERIOD! FOREVER GRATEFUL!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #24 | |
Apple Podcasts | #16 | |
Apple Podcasts | #17 | |
Apple Podcasts | #229 | |
Apple Podcasts | #30 | |
Apple Podcasts | #52 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Focusing on practical advice for social media marketing, this podcast covers strategies for effective content creation and audience engagement. It explores emerging trends in digital marketing and encourages authenticity in messaging, making it suitable for aspiring entrepreneurs and business owners looking to enhance their online presence. Notable themes include the importance of storytelling, leveraging algorithms, and simplifying content strategies through innovative frameworks.
Listeners can expect bite-sized episodes packed with actionable insights, often featuring personal anecdotes from the host to illustrate key points. The unique blend of down-to-earth advice and real-world applications positions this show as a valuable resource f... more
Rephonic provides a wide range of podcast stats for Good Content with Shannon McKinstrie. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Good Content with Shannon McKinstrie and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Good Content with Shannon McKinstrie, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Good Content with Shannon McKinstrie, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Good Content with Shannon McKinstrie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. Woman of Influence
3. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
4. The Amy Porterfield Show
5. The Jasmine Star Show
Good Content with Shannon McKinstrie launched 2 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Good Content with Shannon McKinstrie from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Good Content with Shannon McKinstrie. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.