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Artwork for Good Content with Shannon McKinstrie

Good Content with Shannon McKinstrie

Shannon McKinstrie
Content Creation
Social Media Marketing
Instagram
Social Media
Social Media Engagement
Tiktok
Community Building
Audience Engagement
Marketing
Storytelling
Reels
Personal Branding
Marketing Strategies
Entrepreneurship
Business Growth
Social Media Strategy
Instagram Reels
Content Strategy
Engagement Strategies
Social Media Management

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

PublishesWeeklyEpisodes115Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Good Content with Shannon McKinstrie

Latest Episodes

We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it ... more

Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating ... more

YouTube

This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect... more

YouTube

If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so you don... more

Key Facts

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Host

Shannon McKinstrie
Host of Good Content

Reviews

4.9 out of 5 stars from 319 ratings
  • Phenomenal

    I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!

    Apple Podcasts
    5
    LFBoudoir
    United Statesa month ago
  • Just started & love this podcast

    I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!

    Apple Podcasts
    5
    Sausha Davis
    United Statesa month ago
  • Love love love

    Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!

    Apple Podcasts
    5
    LGietzen
    United Statesa month ago
  • I never miss an episode!

    Good Content is my favorite podcast about all things social media! Shannon is a breath of fresh air and is so relatable. I love listening to her show and taking actionable steps to do the things she suggests! Always a good time when tuning into GOOD CONTENT!

    Apple Podcasts
    5
    Frances Ledgewood
    United States2 months ago
  • Instagram

    Love this podcast! As someone who is really trying to grow on Instagram- I am learning so much from this podcast.

    Apple Podcasts
    5
    Suanne and Rick
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host feels like a relatable friend who shares no-fluff marketing wisdom.
Content consistently praised for authenticity and clear frameworks.
A generator of practical hooks and concise tactics.
Listeners praise bite-sized, actionable insights you can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#24
United States/Business/Marketing
Apple Podcasts
#10
Canada/Business/Marketing
Apple Podcasts
#15
United Kingdom/Business/Marketing
Apple Podcasts
#197
United Kingdom/Business
Apple Podcasts
#233
Canada/Business
Apple Podcasts
#68
Australia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

You’ll Want to Start Using This Brilliant Marketing Strategy
Q: What should marketers focus on to improve their content?
Marketers should focus on incorporating customer experiences and testimonials into their content to enhance engagement and relatability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Good Content with Shannon McKinstrie

What is Good Content with Shannon McKinstrie about and what kind of topics does it cover?

Short, actionable episodes focused on practical social media strategies for creators and small businesses. Topics span hooks, storytelling, authenticity, platform-specific tactics (Instagram, TikTok, Reels), and methods to boost reach, engagement, and retention without hype. Hosts emphasize bite-sized, no-fluff guidance, real-time tips, and mental models like the 4 Hs, the RISE formula, and simple frameworks to implement immediately. Noteworthy is the host's personable, down-to-earth approach that mixes personal anecdotes with proven tactics, making complex marketing concepts approachable for non-experts and seasoned practitioners alike.

Where can I find podcast stats for Good Content with Shannon McKinstrie?

Rephonic provides a wide range of podcast stats for Good Content with Shannon McKinstrie. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Good Content with Shannon McKinstrie and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Good Content with Shannon McKinstrie get?

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What are the audience demographics for Good Content with Shannon McKinstrie?

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How many subscribers and views does Good Content with Shannon McKinstrie have?

To see how many followers or subscribers Good Content with Shannon McKinstrie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Good Content with Shannon McKinstrie?

These podcasts share a similar audience with Good Content with Shannon McKinstrie:

1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. the bossbabe podcast

How many episodes of Good Content with Shannon McKinstrie are there?

Good Content with Shannon McKinstrie launched 2 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Good Content with Shannon McKinstrie?

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