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Artwork for Good Content with Shannon McKinstrie

Good Content with Shannon McKinstrie

Shannon McKinstrie
Content Creation
Social Media Marketing
Social Media
Audience Engagement
Instagram
Reels
Instagram Captions
Digital Marketing
Tiktok
Social Media Engagement
Emotional Marketing
Instagram Reels
Social Media Content Creation
Market Research
Education
Covid-19
Summer Marketing Strategies
Content Quality
Testimonials
Marketing Strategies

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

PublishesWeeklyEpisodes82Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Good Content with Shannon McKinstrie

Latest Episodes

Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the righ... more

YouTube

Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connection, ... more

Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature... more

If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just In... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Host

Shannon McKinstrie
Host focused on providing relatable social media and marketing strategies, offering personal anecdotes and actionable advice to enhance content creation.

Reviews

4.9 out of 5 stars from 260 ratings
  • The Hook Hitter!

    I can’t say enough about your show, tips and techniques. Shannon! You’ve made me tap more into that sillier-funnier side of me that all my folks know! You’re the friend in my head (always sounds weird to me but full transparency here haha) that I’m sticking with because you hold true to your authentic self and that’s what we need to consistently see EVERYWHERE -PERIOD! FOREVER GRATEFUL!

    Apple Podcasts
    5
    CraveSoulSweet
    United States15 days ago
  • Best advice ever

    I found Shannon on Instagram and immediately saw she was going to provide great value to her audience. I also felt like I could sit and have a margarita with her. Over the last year or so I have unfollowed every other social media strategist because she is the one that makes most sense and keeps it SIMPLE!

    Apple Podcasts
    5
    kricarroll
    United Statesa month ago
  • Very helpful

    Really great tips & insights! Thank you! Love your content 🥰 Watch me rise up with your tips! You make it seem so easy! 😜 @inspiredmamaof4

    Apple Podcasts
    5
    Shannon Smith Critchfield
    United Statesa month ago
  • Always a nugget to takeaway

    I don’t always catch the episodes when they’re released, so when I listen I’ll hit 2 or 3 at a time. I ALWAYS come away with a to-do, a nugget, a nudge, a reminder to myself - something I want to be sure to do that I’m excited about.

    Shannon, I came across you from your interview on Hustle Humbly. You are providing value to so many of us - thank you!

    Apple Podcasts
    5
    JeanWatson
    United States2 months ago
  • Straight to the point!

    Love that these are short bites packed with great information about being social in social media. Learning so much!

    Apple Podcasts
    5
    glorylm1
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The brevity of each episode is positively noted, allowing listeners to gain quick insights without feeling overwhelmed.
Many express admiration for the host's down-to-earth approach, making complex topics feel manageable and engaging.
Listeners appreciate the actionable and straightforward advice shared by the host, often describing the content as relatable and helpful for social media marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

You’ll Want to Start Using This Brilliant Marketing Strategy
Q: What should marketers focus on to improve their content?
Marketers should focus on incorporating customer experiences and testimonials into their content to enhance engagement and relatability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Good Content with Shannon McKinstrie

What is Good Content with Shannon McKinstrie about and what kind of topics does it cover?

Focused on effective and relatable social media strategies, the content highlights practical advice for businesses seeking to enhance their online presence. The discussions often emphasize the significance of authentic engagement and community building through storytelling and personalized content. Episodes feature actionable tips like the '10-10-10 method' for increasing engagement and insights on how to humanize brand messaging, providing a mix of inspiration and tactical guidance for content creation across platforms like Instagram and TikTok.

What's particularly notable is the host's approachability and emphasis on actionable insights, making the content both easy to digest and implement. With a blend of personal stories and real-world... more

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How many listeners does Good Content with Shannon McKinstrie get?

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Which podcasts are similar to Good Content with Shannon McKinstrie?

These podcasts share a similar audience with Good Content with Shannon McKinstrie:

1. Build Your Tribe | Grow Your Business with Social Media
2. Woman of Influence
3. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
4. The Amy Porterfield Show
5. The Jasmine Star Show

How many episodes of Good Content with Shannon McKinstrie are there?

Good Content with Shannon McKinstrie launched 2 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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