
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 115 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it ... more
Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating ... more
This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect... more
If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so you don... more
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I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!
I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!
Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!
Good Content is my favorite podcast about all things social media! Shannon is a breath of fresh air and is so relatable. I love listening to her show and taking actionable steps to do the things she suggests! Always a good time when tuning into GOOD CONTENT!
Love this podcast! As someone who is really trying to grow on Instagram- I am learning so much from this podcast.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Listeners, social reach, demographics and more for this podcast.
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Short, actionable episodes focused on practical social media strategies for creators and small businesses. Topics span hooks, storytelling, authenticity, platform-specific tactics (Instagram, TikTok, Reels), and methods to boost reach, engagement, and retention without hype. Hosts emphasize bite-sized, no-fluff guidance, real-time tips, and mental models like the 4 Hs, the RISE formula, and simple frameworks to implement immediately. Noteworthy is the host's personable, down-to-earth approach that mixes personal anecdotes with proven tactics, making complex marketing concepts approachable for non-experts and seasoned practitioners alike.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. the bossbabe podcast
Good Content with Shannon McKinstrie launched 2 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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