
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 124 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work... more
We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is bonding with your audience, and for a while people forgot the whole reason we ar... more
For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting. So, I started posting a little more, showed up in stories, and took people... more
I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t think about, you need to have the systems in place before it ever happens. I... more
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I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!
I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!
Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!
Good Content is my favorite podcast about all things social media! Shannon is a breath of fresh air and is so relatable. I love listening to her show and taking actionable steps to do the things she suggests! Always a good time when tuning into GOOD CONTENT!
Love this podcast! As someone who is really trying to grow on Instagram- I am learning so much from this podcast.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #190 | |
Apple Podcasts | #199 |
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Listeners, social reach, demographics and more for this podcast.
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A concise, practical take on modern social media, content strategy, and authentic branding. Episodes frequently center on actionable Instagram and short-form video tactics, catchy hooks, and identity-driven storytelling, all aimed at helping creators and small businesses grow with less fluff and more real-world results. The host emphasizes consistency, behind-the-scenes authenticity, and repurposing content across formats, often weaving personal anecdotes to illustrate strategies that are repeatable and scalable. Noteworthy traits include bite-sized episodes, clear frameworks, and a hands-on, human approach that resonates with solo founders, marketers, and content teams seeking tangible improvements in reach and conversions.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. the bossbabe podcast
Good Content with Shannon McKinstrie launched 2 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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