
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 118 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnig... more
I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So... more
Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure w... more
We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it ... more
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I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!
I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!
Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!
Good Content is my favorite podcast about all things social media! Shannon is a breath of fresh air and is so relatable. I love listening to her show and taking actionable steps to do the things she suggests! Always a good time when tuning into GOOD CONTENT!
Love this podcast! As someone who is really trying to grow on Instagram- I am learning so much from this podcast.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #224 |
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Listeners, social reach, demographics and more for this podcast.
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A concise, practical take on modern social media, content strategy, and authentic branding. Episodes frequently center on actionable Instagram and short-form video tactics, catchy hooks, and identity-driven storytelling, all aimed at helping creators and small businesses grow with less fluff and more real-world results. The host emphasizes consistency, behind-the-scenes authenticity, and repurposing content across formats, often weaving personal anecdotes to illustrate strategies that are repeatable and scalable. Noteworthy traits include bite-sized episodes, clear frameworks, and a hands-on, human approach that resonates with solo founders, marketers, and content teams seeking tangible improvements in reach and conversions.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. Social Media Marketing Podcast
Good Content with Shannon McKinstrie launched 2 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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