
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 133 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was ... more
If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers... more
If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, str... more
If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss wh... more
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I really wanted to like this podcast. No doubt Shannon has some great tips. With that being said, I can’t help it feel like a lot of these episodes are 23 minute advertisements for all the content she puts out. Also, a big crutch of hers is constantly saying.”and dadadadaaaaa.” It gets hard to stick around when every other phrase is “dadadaadaadaaa.
To the point, but very easy to instantly use to increase growth and make insta enjoyable to use. So practical, but much less fluff than most other podcasts out there 🌟
I love how Shannon’s brain works, and how she can break things down so that even I can find success in my content
I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!
I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #196 | |
Apple Podcasts | #202 |
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Listeners, social reach, demographics and more for this podcast.
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This show centers on practical, real-time social-media tactics for creators and small-business owners. Episodes cover quick-win content ideas, authentic storytelling, monetization without复杂 funnels, and frameworks for hooks, identity-driven messaging, and repeatable content systems. The host emphasizes accessible tools, personal storytelling, and consistent action, with lots of actionable steps you can implement immediately. A notable strength is the bite-sized format that pairs candid, human-driven advice with clear templates and real-world examples, making complex marketing concepts feel approachable and scalable.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. Social Media Marketing Podcast
Good Content with Shannon McKinstrie launched 2 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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