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Artwork for Good Content with Shannon McKinstrie

Good Content with Shannon McKinstrie

Shannon McKinstrie
Content Creation
Social Media Marketing
Social Media
Audience Engagement
Instagram
Reels
Instagram Captions
Social Media Engagement
Digital Marketing
Tiktok
Emotional Marketing
Instagram Reels
Social Media Content Creation
Market Research
Education
Covid-19
Summer Marketing Strategies
Content Quality
Testimonials
Marketing Strategies

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

PublishesWeeklyEpisodes107Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Good Content with Shannon McKinstrie

Latest Episodes

Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The re... more

YouTube

Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, th... more

YouTube

I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiti... more

YouTube

I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume ... more

YouTube

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Host

Shannon McKinstrie
Host of Good Content

Reviews

4.9 out of 5 stars from 307 ratings
  • Winning hooks!

    Every time I listen to Shannon's podcast, I add at least one hook idea to my notes! The most recent one I used has over 100k views and gained over 30 followers. I have a new and really small account! This is huge for me!

    Apple Podcasts
    5
    JenB3450
    United States2 months ago
  • GOOD CONTENT!!!

    Thank you for sharing helpful tips and tricks for creating good content!!! Love it!!! Thank you Shannon! ❤️

    Apple Podcasts
    5
    laur838393
    United States2 months ago
  • Favorite podcast!!

    Thank you Shannon! I love your short episodes packed with actionable info. This is my weekly dose of content inspo. Thanks again!!!

    Apple Podcasts
    5
    rachelrayraymond
    United States2 months ago
  • Woohooo

    Listening from the gym. Thank you for keeping me motivated ♥️

    Apple Podcasts
    5
    LizKuyl
    United States3 months ago
  • My new favorite

    This podcast is so binge worthy, so helpful and informative, and Shannon feels like the bestie you haven’t met yet! I love that the episodes are so bite sized but packed with psychological marketing frameworks, but also so relevant and current. This is my go to content creator podcast.

    Apple Podcasts
    5
    EmilyMarie1113
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host feels like a relatable friend who shares no-fluff marketing wisdom.
Content consistently praised for authenticity and clear frameworks.
A generator of practical hooks and concise tactics.
Listeners praise bite-sized, actionable insights you can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

You’ll Want to Start Using This Brilliant Marketing Strategy
Q: What should marketers focus on to improve their content?
Marketers should focus on incorporating customer experiences and testimonials into their content to enhance engagement and relatability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Good Content with Shannon McKinstrie

What is Good Content with Shannon McKinstrie about and what kind of topics does it cover?

Short, actionable episodes focused on practical social media strategies for creators and small businesses. Topics span hooks, storytelling, authenticity, platform-specific tactics (Instagram, TikTok, Reels), and methods to boost reach, engagement, and retention without hype. Hosts emphasize bite-sized, no-fluff guidance, real-time tips, and mental models like the 4 Hs, the RISE formula, and simple frameworks to implement immediately. Noteworthy is the host's personable, down-to-earth approach that mixes personal anecdotes with proven tactics, making complex marketing concepts approachable for non-experts and seasoned practitioners alike.

Where can I find podcast stats for Good Content with Shannon McKinstrie?

Rephonic provides a wide range of podcast stats for Good Content with Shannon McKinstrie. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Good Content with Shannon McKinstrie and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Good Content with Shannon McKinstrie get?

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How many subscribers and views does Good Content with Shannon McKinstrie have?

To see how many followers or subscribers Good Content with Shannon McKinstrie has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Good Content with Shannon McKinstrie?

These podcasts share a similar audience with Good Content with Shannon McKinstrie:

1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Powerhouse Women
5. Earn Your Happy

How many episodes of Good Content with Shannon McKinstrie are there?

Good Content with Shannon McKinstrie launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Good Content with Shannon McKinstrie?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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