
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 127 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two ke... more
Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been interested in them before today. I’ve got a lot of insider advice from some of m... more
If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from o... more
I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work... more
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To the point, but very easy to instantly use to increase growth and make insta enjoyable to use. So practical, but much less fluff than most other podcasts out there 🌟
I love how Shannon’s brain works, and how she can break things down so that even I can find success in my content
I don’t even know, I may have already left a review and forgot but after listening more and more, I’m feeling compelled to tell you (possibly a second time) all how amazing this podcast is. She’s so real, and only inspires me to show up as true to myself as possible and not hold back out of fear or imposter syndrome. Great advice and guidance, never a disappointing episode here. Thanks Shannon!
I only listen to one episode and was locked in! Haha. Great personality, great examples, solid action steps. Loved it!
Shannon is the best. She’s the go-to for all things content and social media. I’m so glad I found her online. This podcast is fast and easy to listen to. Like a fun big sister showing you the way. Highly recommend!
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Apple Podcasts | #93 |
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Listeners, social reach, demographics and more for this podcast.
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A concise, practical take on modern social media, content strategy, and authentic branding. Episodes frequently center on actionable Instagram and short-form video tactics, catchy hooks, and identity-driven storytelling, all aimed at helping creators and small businesses grow with less fluff and more real-world results. The host emphasizes consistency, behind-the-scenes authenticity, and repurposing content across formats, often weaving personal anecdotes to illustrate strategies that are repeatable and scalable. Noteworthy traits include bite-sized episodes, clear frameworks, and a hands-on, human approach that resonates with solo founders, marketers, and content teams seeking tangible improvements in reach and conversions.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Earn Your Happy
5. the bossbabe podcast
Good Content with Shannon McKinstrie launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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