
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 107 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||

Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The re... more
Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, th... more
I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiti... more
I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume ... more
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Every time I listen to Shannon's podcast, I add at least one hook idea to my notes! The most recent one I used has over 100k views and gained over 30 followers. I have a new and really small account! This is huge for me!
Thank you for sharing helpful tips and tricks for creating good content!!! Love it!!! Thank you Shannon! ❤️
Thank you Shannon! I love your short episodes packed with actionable info. This is my weekly dose of content inspo. Thanks again!!!
Listening from the gym. Thank you for keeping me motivated ♥️
This podcast is so binge worthy, so helpful and informative, and Shannon feels like the bestie you haven’t met yet! I love that the episodes are so bite sized but packed with psychological marketing frameworks, but also so relevant and current. This is my go to content creator podcast.
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Listeners, social reach, demographics and more for this podcast.
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Short, actionable episodes focused on practical social media strategies for creators and small businesses. Topics span hooks, storytelling, authenticity, platform-specific tactics (Instagram, TikTok, Reels), and methods to boost reach, engagement, and retention without hype. Hosts emphasize bite-sized, no-fluff guidance, real-time tips, and mental models like the 4 Hs, the RISE formula, and simple frameworks to implement immediately. Noteworthy is the host's personable, down-to-earth approach that mixes personal anecdotes with proven tactics, making complex marketing concepts approachable for non-experts and seasoned practitioners alike.
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
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4. Powerhouse Women
5. Earn Your Happy
Good Content with Shannon McKinstrie launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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