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Making The Grade

ScaleWise, Tom Glason
Artificial Intelligence
Autogenai
Reachdesk
Go-To-Market
Goodfit
Culture Amp
Artificial Intelligence In Sales
Lemlist
Paddle
Arctic Shores
Artificial Intelligence In Enterprise Sales
Venture Capital
Public Procurement / Government Contracts
Revops
Screencloud
Surfboard
Revelesco
Sales Process
Enterprise Sales
Revenue Leadership

Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit. Investors typically expect 8 out of 10 of the businesses they invest in to fail. It’s time to make building a business less depressing and scale more wisely. Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding. Every week, we’l... more

PublishesWeeklyEpisodes31Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessInvesting

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Artwork for Making The Grade

Latest Episodes

Rob Massa has been a CRO four times over more than a decade, seeing the role shift and change many times, and he's blunt about it: the old SaaS playbook is dead. At Juro, he's building the opposite.

A leaner team, higher quotas, no SDRs at all, and... more

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Laura Moniz de Aragão has spent her career in long, complex enterprise sales - the seven- and eight-figure deals that take 12 to 24 months and live or die on trust with a handful of executives. So when the conversation turns to AI making sellers redu... more

YouTube

Tom Castley built his reputation launching European operations for US-based SaaS companies, and after years in Revenue leadership, he's landed on an idea that cuts against almost everything sales training tells us: that the answers a prospect gives y... more

YouTube

If you're a CRO in the middle of 2027 planning, there's a good chance your board has already asked what AI is going to do for your conversion rates.

Shabri Lakhani, CRO at ScreenCloud, got the same question. She's finished her plan, and shares the ... more

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Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Laura Moniz de Aragão
B2B SaaS sales leader with 18 years of experience scaling international teams and closing enterprise deals
Episode: The Human Advantage - Laura Moniz de Aragão on why AI will make enterprise sales more human
Tom Castley
Revenue leader who launched European operations for U.S.-based SaaS companies
Episode: The Hostage Negotiator's Secret to Winning Deals - Tom Castley on the sales signals everyone ignores
Shabri Lakhani
Chief Revenue Officer at ScreenCloud
ScreenCloud
Episode: Building a plan your board will believe - Shabri Lakhani on separating real bets from AI hype in your 2027 planning
Adam Kay
Co-founder and go-to-market leader at GoodFit, experienced CRO/VP of Sales
GoodFit
Episode: Scaling Revenue Teams & Rebuilding Sales Processes - Adam Kay’s Playbook for AI-era Sales
Jeremy Radcliffe
Sales leader with over 25 years in CRO/sales leadership roles
Not explicitly stated in transcript
Episode: 25 Years of Sales Leadership rewritten by AI - Jeremy Radcliffe on balancing human touch and automation in Sales
Hannah Garner
CRO at Arctic Shores, former CMO
Arctic Shores
Episode: Transitioning from CMO to CRO - Hannah Garner on stepping into the CRO seat & hiring in the AI era
Alex Olley
Chief Revenue Officer at Reachdesk
Reachdesk
Episode: The Coaching Relationship That Changed Everything - Alex Olley on building Go-to-Market rigour at Reachdesk
Amelia Scott
Fractional CRO; former VP Global Sales at Culture Amp
Culture Amp (former); Moss (current)
Episode: The GTM Playbook that works in 2026: Amelia Scott on scaling Culture Amp from $15M to $170M without sales commission
Guillaume Moubeche
Founder and CEO of Lemlist
Lemlist
Episode: Bootstrapping to $45M ARR: Guillaume Moubeche on scaling efficiently without any VC trade-offs

Host

Tom Glasson
Host of Making The Grade

Reviews

5.0 out of 5 stars from 40 ratings
  • Good podcast

    Good podcast

    Apple Podcasts
    5
    Dan 12341
    United Kingdom5 months ago
  • It’s good

    It’s good

    Apple Podcasts
    5
    Rando 72
    United Kingdom6 months ago
  • Mr Bush

    Great to hear both sides of the scaling journey, thanks!

    Apple Podcasts
    5
    Bishboshbush
    United Kingdom7 months ago
  • Awesome Pod

    Love it, Tom! These guests keep delivering great insights

    Apple Podcasts
    5
    S Fryer1
    United Kingdom8 months ago
  • Great pod for those wanting honest advice / insights on scaling

    Great pod - well done Tom and team! Already suggested this to a couple of family offices and entrepreneurs 😊👍

    Apple Podcasts
    5
    Moj1980
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts ask sharp questions and pull out real-world lessons.
High-quality guests; practical GTM guidance.
Clear, actionable takeaways from experienced leaders.

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Talking Points

Recent interactions between the hosts and their guests.

The Human Advantage - Laura Moniz de Aragão on why AI will make enterprise sales more human
Q: How do you build trust with executives?
She recommends understanding executives as people, creating opportunities for genuine social interaction, bringing insight rather than simply agreeing, and communicating briefly.
The Human Advantage - Laura Moniz de Aragão on why AI will make enterprise sales more human
Q: As AI gets better at selling or helping us sell, what do you believe becomes more valuable in the seller?
She says human skills such as empathy, presence, persuasion, judgment, creativity, charisma, hope and trust become more valuable as AI scales routine sales activity.
The Hostage Negotiator's Secret to Winning Deals - Tom Castley on the sales signals everyone ignores
Q: How do you do that analysis? How did you get this view of how questions are impacting win rates, and how have you operationalized this?
Castley loaded raw call transcripts into an LLM and used detailed prompts to analyze prospect questions. He recommends examining every question, repeated questions, topics that disappear, changes in question types and periods of silence.
The Hostage Negotiator's Secret to Winning Deals - Tom Castley on the sales signals everyone ignores
Q: What's the core idea?
Castley argues that prospects' questions reveal their priorities and concerns more reliably than their answers to salespeople's discovery questions. Analyzing those questions over a sales cycle can help teams assess deal health and win likelihood.
Building a plan your board will believe - Shabri Lakhani on separating real bets from AI hype in your 2027 planning
Q: How are you approaching 2027 planning given AI's impact on productivity?
We balanced ambition with reality, using data-driven assumptions across inbound, outbound, and multi-move motions, and focused on strategic priorities rather than chasing AI uplifts alone.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About Making The Grade

What is Making The Grade about and what kind of topics does it cover?

The show produces practical, results-focused conversations with revenue and go-to-market leaders in B2B SaaS, investors, and seasoned founders. Episodes center on scaling from early traction to multi-million ARR, building repeatable GTM engines, and the role of data, enablement, and AI in modern sales and marketing. A standout pattern is candid, battle-tested guidance—covering leadership, hiring stage-fit teams, regional expansion, and navigating funding cycles—delivered through concrete playbooks and real-world stories. The format consistently emphasizes economy of action and measurable outcomes, making it valuable for listeners aiming to scale responsibly and avoid common growth traps.

Unique strengths include a strong focus on disciplin... more

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4. The Rest Is Politics
5. The Gary Neville Podcast

How many episodes of Making The Grade are there?

Making The Grade launched a year ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making The Grade?

Recent guests on Making The Grade include:

1. Laura Moniz de Aragão
2. Tom Castley
3. Shabri Lakhani
4. Adam Kay
5. Jeremy Radcliffe
6. Hannah Garner
7. Alex Olley
8. Amelia Scott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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