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Topline

Pavilion
Artificial Intelligence
Venture Capital
B2B Tech
Go-To-Market Strategy
B2B Technology
Saas
Pavilion
Salesforce
Customer Success
Leadership
Product Market Fit
Generative AI
Sales Strategies
Demand Generation
Outbound Sales
Private Equity
Sales Technology
Openai
B2B Sales
Sales

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

PublishesWeeklyEpisodes243Founded3 years ago
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TechnologyBusiness

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Latest Episodes

Cassie Young, General Partner at Primary Venture Partners, joins Kyle Norton to break down exactly how CROs must master P&L management to survive the new AI-driven go-to-market reality.

As the era of software bloat ends, revenue leaders must adapt ... more

Stage 2 Capital General Partner Liz Christo joins the show to discuss the disconnect between venture expectations and reality in the software market. The conversation covers the hidden costs of the new build versus buy debate, the structural changes ... more

Peter Walker brings Carta's proprietary private market data from 60,000 startups and 85% of US unicorns to expose the brutal realities of today's tech landscape. While Q1 saw record capital raised, the money is highly concentrated among foundation mo... more

In this episode, Jordan Crawford outlines how revenue leaders can build an autonomous pipeline generation engine and transition away from static playbooks. The discussion covers practical methods for extracting competitor usage data, identifying segm... more

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Recent Guests

Peter Walker
Senior Director of Subtle Insights at Carta
Carta
Episode: VC Whisperer: There Will Be No Exits For... | Peter Walker, Head of Insights @ Carta
Jordan Crawford
Founder of Blueprint GTM; AI-driven GTM strategist
Blueprint GTM
Episode: The #1 GTM Engineer In The World | Jordan Crawford, Founder @ Blueprint GTM
Cassie Young
Partner at Primary Ventures
Primary Ventures
Episode: How Top VCs Pick Winners In 2026 | Cassie Young, General Partner @ Primary Venture Partners
Kyle Norton
CRO at owner.com; expert on AI-enabled revenue teams
owner.com
Episode: What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com
Amanda Kahlow
Founder and CEO of 1mind, former founder of 6sense
1mind
Episode: Is This The End of Sales As We Know It? (CEO @ 1mind, Amanda Kahlow)
Nick Turner
CEO at Dreamdata
Dreamdata
Episode: SPOTLIGHT: Raising $55M When You're Not "AI-Native" | Nick Turner, CEO @ Dreamdata
AJ Meyer
CEO of Pickle Robot and a serial entrepreneur with a focus on robotics and AI.
Pickle Robot
Episode: The Business Case for Robot Overlords (Or At Least Robots That Unload Trucks) | CEO AJ Meyer
Pablo Dominguez
Operating partner at Insight Partners with over 20 years of experience in sales operations and go-to-market execution.
Insight Partners
Episode: The 13 AI Agents Inside a $90 Billion Machine
Wade Foster
CEO and co-founder of Zapier
Zapier
Episode: He Built a SaaS Monster with $1 Million (And Refused to Raise More)

Hosts

Sam Jacobs
Host of the show; CEO of Pavilion; frequent co-host and principal on Topline
Asad Zaman
Co-host of Topline; CEO of Sales Talent Agency; frequent guest and operator
AJ Bruno
Co-host; CEO of Quotapath; regular on-go-to-market discussions

Reviews

4.8 out of 5 stars from 130 ratings
  • Fun yet insightful conversations on Business, Tech, and Growth

    Asad, Sam, and AJ put incredible effort into every episode of *Topline*, but what really makes the show stand out is the high-quality advice and deep discussions on business, tech, and growth. They regularly feature experts who are genuinely passionate about driving positive change in the SaaS, B2B, and tech world, sharing insights that only seasoned professionals can provide. It’s truly a must-listen!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Topline = chef’s kiss

    Best podcast to hear the latest on topical trends in B2B SaaS

    Apple Podcasts
    5
    Renzo Sclamanna
    United States2 years ago
  • A mom’s review

    1st time reviewing the podcast. Although a lot of terms used aren’t in my vocabulary, I get the idea of the subject. One thing comes to mind.

    Thank you for not using swear words and using ‘real words. ( Aj slips once in while. I’ll forgive). Asad is talking slower to me to catch the subject he is asking his co hosts. Sam is Sam. ( thinking and concisely saying what he means)

    And that brings me to my oldest son AJ, he provides the occasional comical relief although he knows how to convey his ... more

    Apple Podcasts
    4
    GG OBX
    United States2 years ago
  • Great for GTM, steps into misinformed territory with macro

    This is a rare GTM centric podcast that’s not boring. The energy levels of the hosts make it an easy listen. They’ve invited some great GTM leaders and in general their GTM-centric content is spot on.

    I do believe they need to caveat all the macro topics by saying “this is simply their point of view based on their very limited experiences.” M&A, Politics, Fed, etc - their take on these topics range from what’s flashed in the media to bordering misinformed.

    Growth Equity investors funding comp... more

    Apple Podcasts
    3
    Aspirationz1986
    United States2 years ago
  • Another excellent Pavilion resource

    Sam and the team offer great insight and advice in quick hits. Thanks for doing this!

    Apple Podcasts
    5
    bonas44
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds content engaging and relevant to current tech market trends.
The hosts deliver practical, candid insights from real operators in B2B SaaS.
Shows strong leadership perspectives, though some notes on pacing and balance toward macro topics.
Listeners praise authentic chemistry and actionable takeaways for revenue teams.
High-quality discussions on GTM and AI with strong guest expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#192
Canada/Technology
Apple Podcasts
#249
United Kingdom/Technology
Apple Podcasts
#82
Ireland/Technology

Talking Points

Recent interactions between the hosts and their guests.

Top Investor: AI Killed Most Moats. These 4 Still Work | Liz Christo, Partner @ Stage 2 Capital
Q: The human SDR manager role in the future, are you bullish or bearish about this position?
The consensus is cautiously bullish: human managers will persist but their roles will shift toward overseeing larger teams, with automation handling many routine tasks and coaching increasingly done via simulations and AI.
Top Investor: AI Killed Most Moats. These 4 Still Work | Liz Christo, Partner @ Stage 2 Capital
Q: Are you a bull or a bear on the concept of RevOps being a great path into becoming a CRO in the future?
The panel is bullish that RevOps will remain important, though the role may evolve; management will focus more on coaching and orchestrating AI-enabled tools, with the number of people managed potentially increasing, but overall headcount growth in ops may compress.
This is How Tech Executives Will Get Hired in 2026
Q: What should I do to move into an AI company if I have no AI experience but lots of drive?
Demonstrate AI fluency from the outset by showing real work products and hands-on projects with AI tools; build a personal website or projects (e.g., a ROI calculator for hiring you) and be ready to discuss tools you've used, where they work, and their limits to prove you can navigate AI-enabled environments.
Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)
Q: What departments do they need to be cautious about? Are there specific areas where you think AI really doesn't work in this application?
I would say it's situations where there is no escalation path or no fallback.
Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)
Q: Can you riff a bit on just the study, the reaction, as well as how the findings compare to your experience dealing with the enterprise?
We generally agree with the study. The metrics themselves might be a little sensationalized, but anecdotally, when we can talk to customers, we have seen improved ROI in two main areas: coding and customer service.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Topline

What is Topline about and what kind of topics does it cover?

A recurring lineup of operators, founders, and investors discusses how AI, data, and automation reshape B2B tech go-to-market, SaaS economics, and product strategy. Episodes frequently center on AI-native revenue, centralized AI workflows, and practical ROI from AI deployments, plus governance, staffing, and organizational change. Noteworthy is how guests range from CROs and CEOs to AI researchers and venture investors, offering real-world anecdotes, live demonstrations, and candid takes on the future of GTM in software. The show often blends strategic guidance with sharp, opinionated banter, making it valuable for leaders piloting AI-driven transformations, pricing pivots, or bold pivots in SaaS and Martech.

Where can I find podcast stats for Topline?

Rephonic provides a wide range of podcast stats for Topline. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Topline and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Topline get?

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What are the audience demographics for Topline?

Rephonic provides comprehensive predictive audience data for Topline, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Topline have?

To see how many followers or subscribers Topline has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Topline?

These podcasts share a similar audience with Topline:

1. Revenue Builders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Uncapped with Jack Altman
4. The a16z Show
5. AI + a16z

How many episodes of Topline are there?

Topline launched 3 years ago and published 243 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Topline?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Topline from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Topline?

Recent guests on Topline include:

1. Peter Walker
2. Jordan Crawford
3. Cassie Young
4. Kyle Norton
5. Amanda Kahlow
6. Nick Turner
7. AJ Meyer
8. Pablo Dominguez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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