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Topline

Pavilion
Artificial Intelligence
Venture Capital
B2B Tech
Go-To-Market Strategy
Saas
B2B Technology
Pavilion
Salesforce
Customer Success
Leadership
Product Market Fit
Generative AI
Sales Strategies
Outbound Sales
Demand Generation
Private Equity
Sales Technology
Openai
B2B Sales
Sales

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

PublishesWeeklyEpisodes251Founded3 years ago
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BusinessTechnology

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Latest Episodes

Ghazi Masood, Chief Revenue Officer at Replit, joins Sam Jacobs and Asad Zaman to break down the company scaled from $2 million towards a North Star of $1 billion in revenue in about two years, with roughly 350 employees and a 75-person go-to-market ... more

Mark Roberge, founding CRO at HubSpot and co-founder of Stage 2 Capital, joins Sam Jacobs and AJ Bruno to tackle the question every board is asking in 2026: how do you actually measure AI's impact on a go-to-market team? They get into the revenue vel... more

Gaurav Agarwal, COO of ClickUp, joins Sam Jacobs, AJ Bruno, and Asad Zaman after ClickUp, a company north of $300 million in ARR, parted ways with 22% of its workforce while rolling out pay packages up to $1 million a year for the individual contribu... more

Steve Cox, CEO of Clari + Salesloft, joins Sam Jacobs and Asad Zaman to argue that SaaS is far from dead. Steve took the CEO role in December 2025 to merge two of the biggest brands in go-to-market tech into what he calls the world's first predictive... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Gaurav Agarwal
COO of ClickUp
ClickUp
Episode: The $1M Employee Is Here: Why ClickUp Replaced 22% Of Its Team With AI | Gaurav Agarwal, COO @ ClickUp
Steve Cox
CEO of Clari (Clari plus Salesloft)
Clari
Episode: "Dead AI Startups Keep Landing On My Desk!" | CEO @ Clari + Salesloft, Steve Cox
Craig Rosenberg
Chief Platform Officer at Scale Venture Partners
Scale Venture Partners
Episode: Build The World Class Team That Anthropic Won't Steal | Craig Rosenberg, CPO @Scale Venture Partners
Sam Slevin
SVP Global Customer Success, AlphaSense
AlphaSense
Episode: Playbook: AI-Era Customer Success For Hyper Growth | Sam Slevin, Global SVP CS @ AlphaSense
Ryan Burke
CRO to the stars in the world of cybersecurity
Crogl
Episode: AI Cyber Exec: Vibecoding Is A Security Time Bomb | Ryan Burke, VP Worldwide Sales @ Crogl
Jordan Crawford
Founder of Blueprint GTM; AI-driven GTM strategist
Blueprint GTM
Episode: The #1 GTM Engineer In The World | Jordan Crawford, Founder @ Blueprint GTM
Cassie Young
Partner at Primary Ventures
Primary Ventures
Episode: How Top VCs Pick Winners In 2026 | Cassie Young, General Partner @ Primary Venture Partners
Kyle Norton
CRO at owner.com; expert on AI-enabled revenue teams
owner.com
Episode: What World-Class AI in GTM Looks Like | Kyle Norton, CRO @ Owner.com
Amanda Kahlow
Founder and CEO of 1mind, former founder of 6sense
1mind
Episode: Is This The End of Sales As We Know It? (CEO @ 1mind, Amanda Kahlow)

Hosts

Sam Jacobs
Host with deep ties to GTM communities; frequently anchors Topline-related discussions and revenue-focused conversations.
AJ Bruno
Co-host focused on GTM strategy, frequently contributes pragmatic takes and humor.
Asad Zaman
Co-host and CEO with a background in sales and talent agency; anchors discussions on GTM and AI-enabled revenue.

Reviews

4.8 out of 5 stars from 144 ratings
  • Fun yet insightful conversations on Business, Tech, and Growth

    Asad, Sam, and AJ put incredible effort into every episode of *Topline*, but what really makes the show stand out is the high-quality advice and deep discussions on business, tech, and growth. They regularly feature experts who are genuinely passionate about driving positive change in the SaaS, B2B, and tech world, sharing insights that only seasoned professionals can provide. It’s truly a must-listen!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Topline = chef’s kiss

    Best podcast to hear the latest on topical trends in B2B SaaS

    Apple Podcasts
    5
    Renzo Sclamanna
    United States2 years ago
  • A mom’s review

    1st time reviewing the podcast. Although a lot of terms used aren’t in my vocabulary, I get the idea of the subject. One thing comes to mind.

    Thank you for not using swear words and using ‘real words. ( Aj slips once in while. I’ll forgive). Asad is talking slower to me to catch the subject he is asking his co hosts. Sam is Sam. ( thinking and concisely saying what he means)

    And that brings me to my oldest son AJ, he provides the occasional comical relief although he knows how to convey his ... more

    Apple Podcasts
    4
    GG OBX
    United States2 years ago
  • Great for GTM, steps into misinformed territory with macro

    This is a rare GTM centric podcast that’s not boring. The energy levels of the hosts make it an easy listen. They’ve invited some great GTM leaders and in general their GTM-centric content is spot on.

    I do believe they need to caveat all the macro topics by saying “this is simply their point of view based on their very limited experiences.” M&A, Politics, Fed, etc - their take on these topics range from what’s flashed in the media to bordering misinformed.

    Growth Equity investors funding comp... more

    Apple Podcasts
    3
    Aspirationz1986
    United States3 years ago
  • Another excellent Pavilion resource

    Sam and the team offer great insight and advice in quick hits. Thanks for doing this!

    Apple Podcasts
    5
    bonas44
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well-curated guest lineup delivering actionable frameworks and industry context
High-quality, practical GTM and AI insights from seasoned operators
Some feedback notes male-centric tone and fast-paced delivery but still valuable
Great for listeners seeking real-world revenue and growth strategies in B2B SaaS
Hosts are candid and honest, with strong leadership perspectives

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#172
Saudi Arabia/Technology
Apple Podcasts
#246
Philippines/Technology

Talking Points

Recent interactions between the hosts and their guests.

The Godfather of Modern GTM: This Is How To Measure AI Impact | Mark Roberge, Co-Founder @ Stage 2 Capital
Q: How do you define product-market fit vs go-to-market fit in AI-enabled GTM?
Product-market fit centers on delivering the value promised to the market (retention focus), while go-to-market fit tests whether you can acquire and service customers profitably; AI should support both, but attribution can be challenging.
The Godfather of Modern GTM: This Is How To Measure AI Impact | Mark Roberge, Co-Founder @ Stage 2 Capital
Q: What is the role of selling time in AI-driven GTM improvements?
Selling time is a key lever because increasing the time reps spend selling (versus admin tasks) directly expands opportunities and revenue potential; measure and benchmark it across teams to prioritize AI initiatives that impact selling time.
The Godfather of Modern GTM: This Is How To Measure AI Impact | Mark Roberge, Co-Founder @ Stage 2 Capital
Q: How should boards measure AI productivity across the organization?
Use a revenue-velocity framework and track selling time, opportunities actively worked, close rate, and sales cycle to show AI-driven impact; separate leading indicators like selling time and retention trends from lagging metrics like PPR.
AI Marketing Has A Disease. Can The Cure Be Bought, Taught, or Caught? | Kyle Lacy, CMO @ Docebo
Q: What is the core framework Kyle uses to anchor GTM?
Kyle describes starting with a manifesto, then building messaging pillars, use cases, personas, ICPs, and verticals—the framework keeps the brand grounded in customer-centered storytelling rather than rigid processes.
Top Investor: AI Killed Most Moats. These 4 Still Work | Liz Christo, Partner @ Stage 2 Capital
Q: The human SDR manager role in the future, are you bullish or bearish about this position?
The consensus is cautiously bullish: human managers will persist but their roles will shift toward overseeing larger teams, with automation handling many routine tasks and coaching increasingly done via simulations and AI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Topline

What is Topline about and what kind of topics does it cover?

A rapidly evolving GTM and AI-focused conversation with operators, founders, and investors leading B2B tech companies. Across episodes, the discussion centers on measuring AI's impact on revenue, scaling with AI-enabled workflows, and reorganizing teams around AI-driven productivity. Practical frameworks for GTM metrics, real-world scale-ups, and candid debates about compensation, culture, and strategy dominate, often punctuated by sponsor reads and live road-test storytelling. A standout is the mix of seasoned operators and investors who explore both the strategic and hands-on aspects of building AI-native revenue machines, with a healthy tolerance for bold bets and aggressive experimentation.

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How many episodes of Topline are there?

Topline launched 3 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Topline?

Recent guests on Topline include:

1. Gaurav Agarwal
2. Steve Cox
3. Craig Rosenberg
4. Sam Slevin
5. Ryan Burke
6. Jordan Crawford
7. Cassie Young
8. Kyle Norton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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