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Topline

Pavilion
Artificial Intelligence
Venture Capital
B2B Tech
Go-To-Market Strategy
B2B Technology
Saas
Pavilion
Salesforce
Leadership
Generative AI
Product Market Fit
Sales Strategies
Sales Technology
Sales
B2B Sales
Go-To-Market
Openai
Demand Generation
Outbound Sales
Private Equity

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

PublishesTwice weeklyEpisodes280Founded4 years ago
Number of ListenersCategories
TechnologyBusiness

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Latest Episodes

Russ Mikowski, CEO of SurePeople and longtime revenue leader in tech, never planned to become a CEO. Recruited to lead a 10-year-old company into its next stage of growth, he faced technical debt, an unfocused ideal customer profile (ICP), and the ch... more

Michael Walrath, CEO of Yext, is back on Topline to explain how Yext went from breakeven to 31% EBITDA margins on an 80% gross margin business, after halving its headcount and using its balance sheet to buy back roughly 35% of every share it ever iss... more

When Rick Smolen stepped into the CRO role at ShipHero, he took on responsibility for the entire customer lifecycle, from marketing and partnerships to customer success and support.

With a background primarily in sales, he had to learn how to lead... more

Amy Konary, Founder & Chair of The Subscribed Institute at Zuora, coined the term SaaS as an IDC analyst around 2000, when her first forecast sized the whole market at $40 million. She joins Sam Jacobs, AJ Bruno, and Asad Zaman for the first in-perso... more

Key Facts

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Recent Guests

Sam Jacobs
CEO Pavilion
Pavilion
Episode: SPOTLIGHT: How CEO Sam Jacobs Is Redefining Pavilion's Identity | Sam Jacobs, Founder & CEO @ Pavilion
Manny Medina
CEO of Paid, former Outreach co-founder
Paid
Episode: Turning AI Tokens Into ROI (That You Can Measure) | CEO @ Paid, Manny Medina
Ramin Heydari
Founder and CEO of XYZies; discusses AI-driven CRM and new ventures smarterhome.ai and dovirtual.ai
XYZies / Smarterhome.ai / Dovirtual.ai
Episode: SPOTLIGHT: The Problem With Your CRM Nobody Talks About | Ramin Heydari, CEO & President @ XYZies
Keith Peiris
Co-founder and CEO of Lightfield
Lightfield
Episode: CRM As A Business World Model: The Future For GTM Teams? | Keith Peiris, CEO @ Lightfield
Eric Anderson
CEO of Walnut
Walnut
Episode: SPOTLIGHT: What It Takes to Step into the CEO Role | Eric Anderson, CEO @ Walnut
Jen Igartua
Founder and CEO of Go Nimbly
Go Nimbly
Episode: RevOps for Hypergrowth (Fireworks AI, Perplexity, Exa & More) | CEO @ Go Nimbly, Jen Igartua
Matt Allison
CEO and co-founder of Handraise
Handraise
Episode: SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands | Matt Allison, CEO & Founder @ Handraise
Tomasz Tunguz
Venture capitalist; partner at Theory Ventures; data and data infrastructure investor
Theory Ventures
Episode: Forget Growth. Your Valuation Depends On Your AI Story | Tomasz Tunguz, GP @ Theory Ventures
Evan Huck
CEO, Co-founder of UserEvidence
UserEvidence
Episode: SPOTLIGHT: Surviving the Inbox Apocalypse | Evan Huck, CEO & Co-Founder @ UserEvidence

Hosts

Sam Jacobs
Host of Topline, Pavilion/Topline; frequent co-host on related formats
AJ Bruno
Co-host of Topline and related formats; focused on GTM and revenue strategy
Asad Zaman
Co-host, CEO of Sales Talent Agency; long-time operator and advisor

Reviews

4.8 out of 5 stars from 148 ratings
  • Fun yet insightful conversations on Business, Tech, and Growth

    Asad, Sam, and AJ put incredible effort into every episode of *Topline*, but what really makes the show stand out is the high-quality advice and deep discussions on business, tech, and growth. They regularly feature experts who are genuinely passionate about driving positive change in the SaaS, B2B, and tech world, sharing insights that only seasoned professionals can provide. It’s truly a must-listen!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Topline = chef’s kiss

    Best podcast to hear the latest on topical trends in B2B SaaS

    Apple Podcasts
    5
    Renzo Sclamanna
    United States3 years ago
  • A mom’s review

    1st time reviewing the podcast. Although a lot of terms used aren’t in my vocabulary, I get the idea of the subject. One thing comes to mind.

    Thank you for not using swear words and using ‘real words. ( Aj slips once in while. I’ll forgive). Asad is talking slower to me to catch the subject he is asking his co hosts. Sam is Sam. ( thinking and concisely saying what he means)

    And that brings me to my oldest son AJ, he provides the occasional comical relief although he knows how to convey his ... more

    Apple Podcasts
    4
    GG OBX
    United States3 years ago
  • Great for GTM, steps into misinformed territory with macro

    This is a rare GTM centric podcast that’s not boring. The energy levels of the hosts make it an easy listen. They’ve invited some great GTM leaders and in general their GTM-centric content is spot on.

    I do believe they need to caveat all the macro topics by saying “this is simply their point of view based on their very limited experiences.” M&A, Politics, Fed, etc - their take on these topics range from what’s flashed in the media to bordering misinformed.

    Growth Equity investors funding comp... more

    Apple Podcasts
    3
    Aspirationz1986
    United States3 years ago
  • Another excellent Pavilion resource

    Sam and the team offer great insight and advice in quick hits. Thanks for doing this!

    Apple Podcasts
    5
    bonas44
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts deliver honest takes, occasionally with humor that lands well with most audiences
Energetic, candid discussions with strong host chemistry
Widely praised for actionable insights and real-world examples in revenue
Some listeners note the conversations are male-centric and fast-paced
Shows high-quality, practical GTM guidance from operators in B2B SaaS

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
France/Technology
Apple Podcasts
#217
United Arab Emirates/Technology
Apple Podcasts
#238
South Africa/Technology

Talking Points

Recent interactions between the hosts and their guests.

SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands | Matt Allison, CEO & Founder @ Handraise
Q: What is the biggest problem you're solving now at Handraise, and how does that differ from your prior work at TrendKite?
The core problem is building a product well-positioned for enterprise accounts from day one, avoiding a flood of smaller deals that don't align with large organizations' complex needs. They emphasize durable, high-value enterprise use cases and maintaining discipline in go-to-market strategy to sustain long-term growth rather than chasing rapid early revenue.
SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands | Matt Allison, CEO & Founder @ Handraise
Q: Well, Matt, tell us a little bit about Handraise, what prompted the founding and where you are in the journey today?
Matt describes Handraise as an always-on media intelligence platform that uses AI to track how brands are mentioned in the news globally, focusing on enterprise-grade use cases and reducing the manual data wrangling that plagued TrendKite era workflows. He outlines progress toward a seed-stage plan, onboarding five high-quality customers, and sharpening the ICP toward senior communications leaders at large enterprises, while balancing product development speed with long-term growth goals.
Forget Growth. Your Valuation Depends On Your AI Story | Tomasz Tunguz, GP @ Theory Ventures
Q: Are FDEs here to stay, or will AI completely automate them away?
FDEs are likely a long-term component of AI deployment for complex, high-stakes use cases; while some tasks may be automated, expert validation, integration, and contextual optimization will still require human-led FDEs for the foreseeable future.
Forget Growth. Your Valuation Depends On Your AI Story | Tomasz Tunguz, GP @ Theory Ventures
Q: How do you see AI affecting the role of sales and GTM teams in the near term?
GTM roles will evolve, with automation and AI augmenting productivity; in the short term, you see increased quotas and investment in outbound automation, while long-term efficiency hinges on higher-value activities and guardrails to ensure responsible deployment.
Forget Growth. Your Valuation Depends On Your AI Story | Tomasz Tunguz, GP @ Theory Ventures
Q: What caused the shift in how growth is valued in software and AI-enabled companies?
The market has shifted to reward AI-enabled growth with a clear AI narrative; even in a landscape of high rates, demand expansion and AI-driven product differentiation justify higher valuations when the revenue growth is plausible and scalable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Topline

What is Topline about and what kind of topics does it cover?

Tackling the business of B2B tech from multiple angles, this show centers on GTM strategy, AI-enabled revenue systems, and fast-rgrowth SaaS dynamics. Conversational, candid, and data-informed, episodes frequently unpack go-to-market plays, pricing, RevOps evolution, and the impact of AI on sales, marketing, and customer success. A distinctive thread across conversations is the emphasis on practical frameworks, hard-won operator lessons, and real-world deployments from founders, CROs, and investors. A recurring strength is the mix of practitioner experience and strategic analysis delivered with energetic banter and humor, which helps translate complex GTM topics into actionable takeaways for listeners aiming to improve revenue and growth in... more

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How many episodes of Topline are there?

Topline launched 4 years ago and published 280 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Topline?

Recent guests on Topline include:

1. Sam Jacobs
2. Manny Medina
3. Ramin Heydari
4. Keith Peiris
5. Eric Anderson
6. Jen Igartua
7. Matt Allison
8. Tomasz Tunguz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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