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Topline

Pavilion
Gift Giving
Venture Capital
Customer Success
Account Management
Corporate Gifts
Figma
M&A
Psychological Capital
Employees
Customers
Fractional Leadership
Performance Improvement Plans
Funding
Saas
CEO Feedback
Adobe
Federal Reserve
Go-To-Market Strategy
Economy
B2B Saas

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

PublishesWeeklyEpisodes240Founded3 years ago
Number of ListenersCategories
BusinessTechnology

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Latest Episodes

In this episode, Jordan Crawford outlines how revenue leaders can build an autonomous pipeline generation engine and transition away from static playbooks. The discussion covers practical methods for extracting competitor usage data, identifying segm... more

Cassie Young, Partner at Primary Venture Partners, joins the show to break down their contrarian $625 million seed fund and the reality of the coming gross retention apocalypse for tech companies. The conversation outlines why classical venture logic... more

Kyle Norton's AI-enabled revenue team at Owner.com has completely rewritten the economics of what's possible in sales. Kyle joins the show to share why decentralized AI rollouts fail, how to build a core intelligence engine centrally, and why early A... more

Amanda Kahlow raised $30 million to build AI sales agents that improve the buying experience. As the founder of 1mind and previously 6sense, she sits at the forefront of modern go to market strategy. In this episode, Sam Jacobs, AJ Bruno, and Asad Za... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Amanda Kahlow
Founder and CEO of 1mind, former founder of 6sense
1mind
Episode: Is This The End of Sales As We Know It? (CEO @ 1mind, Amanda Kahlow)
Nick Turner
CEO at Dreamdata
Dreamdata
Episode: SPOTLIGHT: Raising $55M When You're Not "AI-Native" | Nick Turner, CEO @ Dreamdata
AJ Meyer
CEO of Pickle Robot and a serial entrepreneur with a focus on robotics and AI.
Pickle Robot
Episode: The Business Case for Robot Overlords (Or At Least Robots That Unload Trucks) | CEO AJ Meyer
Pablo Dominguez
Operating partner at Insight Partners with over 20 years of experience in sales operations and go-to-market execution.
Insight Partners
Episode: The 13 AI Agents Inside a $90 Billion Machine
Wade Foster
CEO and co-founder of Zapier
Zapier
Episode: He Built a SaaS Monster with $1 Million (And Refused to Raise More)
Kyle Poyar
Creator and writer of Growth Unhinged, expert in pricing and monetization
Growth Unhinged
Episode: $50k vs $500K vs $50M Sales People - How to WIN In Modern Sales
Ethan Smith
Founder and CEO of Graphite, a San Francisco-based growth and SEO agency
Graphite
Episode: The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)
Rahul Jain
CEO and co-founder of Noble, which automates outreach to enhance AI search visibility
Noble
Episode: The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)
Jesse Zhang
Co-founder and CEO of Decagon
Decagon
Episode: Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)

Hosts

Sam Jacobs
Host of the show; CEO of Pavilion; frequent co-host and principal on Topline
Asad Zaman
Co-host of Topline; CEO of Sales Talent Agency; frequent guest and operator
AJ Bruno
Co-host; CEO of Quotapath; regular on-go-to-market discussions

Reviews

4.8 out of 5 stars from 130 ratings
  • Fun yet insightful conversations on Business, Tech, and Growth

    Asad, Sam, and AJ put incredible effort into every episode of *Topline*, but what really makes the show stand out is the high-quality advice and deep discussions on business, tech, and growth. They regularly feature experts who are genuinely passionate about driving positive change in the SaaS, B2B, and tech world, sharing insights that only seasoned professionals can provide. It’s truly a must-listen!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Topline = chef’s kiss

    Best podcast to hear the latest on topical trends in B2B SaaS

    Apple Podcasts
    5
    Renzo Sclamanna
    United States2 years ago
  • A mom’s review

    1st time reviewing the podcast. Although a lot of terms used aren’t in my vocabulary, I get the idea of the subject. One thing comes to mind.

    Thank you for not using swear words and using ‘real words. ( Aj slips once in while. I’ll forgive). Asad is talking slower to me to catch the subject he is asking his co hosts. Sam is Sam. ( thinking and concisely saying what he means)

    And that brings me to my oldest son AJ, he provides the occasional comical relief although he knows how to convey his ... more

    Apple Podcasts
    4
    GG OBX
    United States2 years ago
  • Great for GTM, steps into misinformed territory with macro

    This is a rare GTM centric podcast that’s not boring. The energy levels of the hosts make it an easy listen. They’ve invited some great GTM leaders and in general their GTM-centric content is spot on.

    I do believe they need to caveat all the macro topics by saying “this is simply their point of view based on their very limited experiences.” M&A, Politics, Fed, etc - their take on these topics range from what’s flashed in the media to bordering misinformed.

    Growth Equity investors funding comp... more

    Apple Podcasts
    3
    Aspirationz1986
    United States2 years ago
  • Another excellent Pavilion resource

    Sam and the team offer great insight and advice in quick hits. Thanks for doing this!

    Apple Podcasts
    5
    bonas44
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds content engaging and relevant to current tech market trends.
The hosts deliver practical, candid insights from real operators in B2B SaaS.
Shows strong leadership perspectives, though some notes on pacing and balance toward macro topics.
Listeners praise authentic chemistry and actionable takeaways for revenue teams.
High-quality discussions on GTM and AI with strong guest expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#243
Australia/Technology
Apple Podcasts
#183
United Arab Emirates/Technology
Apple Podcasts
#241
New Zealand/Technology

Talking Points

Recent interactions between the hosts and their guests.

This is How Tech Executives Will Get Hired in 2026
Q: What should I do to move into an AI company if I have no AI experience but lots of drive?
Demonstrate AI fluency from the outset by showing real work products and hands-on projects with AI tools; build a personal website or projects (e.g., a ROI calculator for hiring you) and be ready to discuss tools you've used, where they work, and their limits to prove you can navigate AI-enabled environments.
Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)
Q: What departments do they need to be cautious about? Are there specific areas where you think AI really doesn't work in this application?
I would say it's situations where there is no escalation path or no fallback.
Meet The 27-Year-Old Building $1.5B AI Employees (Decagon CEO)
Q: Can you riff a bit on just the study, the reaction, as well as how the findings compare to your experience dealing with the enterprise?
We generally agree with the study. The metrics themselves might be a little sensationalized, but anecdotally, when we can talk to customers, we have seen improved ROI in two main areas: coding and customer service.
The AI Bubble Is Going to Burst In…
Q: Are we in an AI bubble?
Yes, many are overexcited about AI and we need to analyze the fundamentals.
We Analyzed EVERY Y Combinator Company (1,000+)
Q: Do you think the value of the YC brand deteriorates as it gets bigger?
There's a risk that the network becomes diluted and less credible, but there are also more opportunities for alumni to partner and invest in each other's companies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Topline

What is Topline about and what kind of topics does it cover?

A recurring lineup of operators, founders, and investors discusses how AI, data, and automation reshape B2B tech go-to-market, SaaS economics, and product strategy. Episodes frequently center on AI-native revenue, centralized AI workflows, and practical ROI from AI deployments, plus governance, staffing, and organizational change. Noteworthy is how guests range from CROs and CEOs to AI researchers and venture investors, offering real-world anecdotes, live demonstrations, and candid takes on the future of GTM in software. The show often blends strategic guidance with sharp, opinionated banter, making it valuable for leaders piloting AI-driven transformations, pricing pivots, or bold pivots in SaaS and Martech.

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How many episodes of Topline are there?

Topline launched 3 years ago and published 240 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Topline?

Recent guests on Topline include:

1. Amanda Kahlow
2. Nick Turner
3. AJ Meyer
4. Pablo Dominguez
5. Wade Foster
6. Kyle Poyar
7. Ethan Smith
8. Rahul Jain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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