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Folding Towels - A Podcast for Massage Therapists with Jackie and David

Jackie Kerin and David Clayton
Massage Therapy
Self-Care
Discounting
Burnout
Client Retention
Lymphatic Massage
Marketing Strategy
Chronic Pain
Business Coaching
Pregnancy
Palliative Care
Valuing Services
Business Strategy
Education
Networking
Pediatric Oncology
Massage and Myotherapy Australia
Mental Health
Referral Discounts
Certified Practitioner Program

Jackie Kerin and David Clayton met over a massage table in Adelaide (Australia) back in 2015 - now they bring their quirks, and passion for the industry to this brand-new podcast. Discussing all the things they never told you about in massage school - complex cases, difficult customers, maintaining boundaries, administration, being in business and making decisions, and the never-ending pile of lau... more

PublishesWeeklyEpisodes131Founded4 years ago
Number of ListenersCategory
Health & Fitness

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Latest Episodes

Massage and Myotherapy Australia 2026 Conference⁠

When money gets tight, people don’t necessarily stop spending. They just become more thoughtful about where it goes.

In this episode, Jackie and David chat about what it means to build a massage pra... more

Massage and Myotherapy Australia 2026 Conference

We’re revisiting a conversation with Stuart Hinds, a soft tissue therapist with over 30 years’ clinical experience, including work across four Olympic Games and a Commonwealth Games.

This is a practi... more

Have you ever felt relieved when a client leaves?

In this episode, David and Jackie tackle a topic many therapists avoid: when it’s time to let a client go.

We unpack the behavioural red flags, the hidden cost of “just this once,” and how misalign... more

Running a massage business isn’t just about what happens on the table. It’s everything behind the scenes that can trip you up.

In this episode, we sit down with Oliver Garside, co-founder of Rounded, to talk about the real challenges sole traders fa... more

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Recent Guests

Jason Del Gandio
Philosopher, teacher, and author specializing in the study of vibes
Episode: Episode 112: Jason Del Gandio - Vibes in Massage Therapy
David Lobenstine
A massage therapist, teacher, writer and editor with over 20 years of experience.
Body Brain Breath
Episode: Episode 111: David Lobenstine - Falling in Love with Massage (Again and Again)
Nick Gabriele
Therapist and educator, creator of Noterro
Noterro
Episode: Episode 110: Nick Gabriele: Why Mobile Massage Needs Smarter Tools
Laura Jane Layton
A self-care advocate who aims to help individuals foster self-kindness and change their self-talk.
The Laura Jane Layton Show
Episode: Episode 109: Laura Jane Layton - Self Care From the Inside Out
Anyeska O'Rourke
Registered Massage Therapist with experience in both Australia and Canada
Episode: Episode 106: Anyeska O’Rourke - Building a Practice That Reflects You
Mel Woodward
A massage therapist with 22 years of experience and founder of Fearless Health.
Fearless Health
Episode: Episode 102: Living Fearlessly - Mel Woodward on Risk, Resilience, and Regional Life
Anna Mitchell
Engaging accountant and creator of 'That Accounting Stuff'
That Accounting Stuff
Episode: Episode 101: Numbers, Nerds & Not Being Poor – Accounting with Anna Mitchell
Tony Stahl
Director and owner of Rocktape Australia, passionate about sports and kinesiology tape
Rocktape Australia
Episode: Episode 099: Tony Stahl - Rock Tape Australia - From Sports Trainer to National Brand Leader - Taking An Opportunity and Running With It
Gael Wood
Industry powerhouse with over 30 years of experience in the massage and spa world
Episode: Episode 094: Gael Wood on Longevity, Marketing & Mistakes

Hosts

David Clayton
Host and co-host, massage therapy industry veteran; co-leads discussions on therapy practice, business, and community.
Jackie Kerin
Co-host with a focus on massage practice realities, boundaries, branding, and business challenges.

Reviews

5.0 out of 5 stars from 76 ratings
  • L.O.V.E!!!

    This podcast is so great! The hosts David & Jackie are so easy to listen to. Im in the U.S., I just recently found this podcast and lately I love listening back to an episode on my way into work each morning! The vibes are so good! Keep it up guys ❤️

    Apple Podcasts
    5
    HJP0123
    United States5 months ago
  • Hey there from the U.S.! 🇺🇸

    I just wanted to say how much I appreciate your podcast , I’ve been soaking up all the wisdom and insight like a sponge! I’m a newer massage therapist and your episodes have been a huge part of my learning and growth. The fact that you offer so much free, real-world info means the world, your energy and experience are helping me build confidence in my craft.

    Grateful to be tuning in all the way from across the world 🌍 Thank you for sharing the real game and helping therapists like me feel suppo... more

    Apple Podcasts
    5
    Kay0623
    United States9 months ago
  • The Missing Link for Massage Branding Professionals

    As a brand strategist who creates websites for bodywork practitioners, the Folding Towels podcast has become my secret weapon for truly understanding my clients' world. Jackie and David's candid discussions about the realities of massage practice provide insights I simply couldn't get elsewhere. Their perspective, delivered with authentic passion and humor, has dramatically improved how I position my clients' brands online. For anyone who works with massage therapists on their business presence,... more

    Apple Podcasts
    5
    hanvanwoert
    United Statesa year ago
  • Relevant and Relateable

    Real talk by Real Massage Therapists. Jackie and David bring a light hearted view to serious matters - even heavy topics they discuss compassionately but make those things easy to digest.

    Apple Podcasts
    5
    David @ Myomasters Massage
    Australiaa year ago
  • Fun show

    Fun hosts.

    Apple Podcasts
    5
    Victorycb
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide insider knowledge valuable for branding and business.
Vibe-focused and practical for therapists.
Relatable, approachable, and insightful for solo practitioners.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 112: Jason Del Gandio - Vibes in Massage Therapy
Q: Is there something simple that a therapist could lean into this week to try?
Become more aware of how each of your clients has their own unique vibe and how your vibe relates to each of those unique vibes.
Episode 112: Jason Del Gandio - Vibes in Massage Therapy
Q: How do vibes differ from body language, intuition, or emotional intelligence?
The vibe is the exchange of energy between you and other people, while intuition is your bodily knowledge, and body language refers to observable gestures and expressions.
Episode 111: David Lobenstine - Falling in Love with Massage (Again and Again)
Q: What advice would you give to a brand new therapist?
David advised to be confident that all good things take time and emphasized the importance of experiences and paths taken in shaping who one is as a therapist.
Episode 111: David Lobenstine - Falling in Love with Massage (Again and Again)
Q: What did it feel like emotionally to close your practice during the pandemic?
David expressed that it was intense, as he was utterly destroyed to close his practice but did it to keep his family safe, leading to a mix of challenging and beautiful moments in Vermont during that time.
Episode 111: David Lobenstine - Falling in Love with Massage (Again and Again)
Q: What is it that inspired you to become a massage therapist?
David Lobenstine shared that he was an English major and moved back to New York City to work in publishing before realizing he didn't want to spend his life behind a desk; that led him to an open house at the Swedish Institute, where he fell in love with massage therapy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Folding Towels

What is Folding Towels about and what kind of topics does it cover?

Two hosts bring a candid, practitioner-focused lens to the massage industry, mixing practical business advice with hands-on therapy insights. Episodes consistently cover topics like client interaction, boundaries, burnout, self-care, and administration, often weaving in guest expertise from therapy, branding, accounting, and equipment to help solo practitioners and small studios run better businesses while staying passionate about hands-on work. A notable throughline is the emphasis on real-world experiences, humor, and community support, making complex topics approachable for therapists at any stage of their careers.

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How many episodes of Folding Towels are there?

Folding Towels launched 4 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Folding Towels?

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What guests have appeared on Folding Towels?

Recent guests on Folding Towels include:

1. Jason Del Gandio
2. David Lobenstine
3. Nick Gabriele
4. Laura Jane Layton
5. Anyeska O'Rourke
6. Mel Woodward
7. Anna Mitchell
8. Tony Stahl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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