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Artwork for The Future of Media, Explained

The Future of Media, Explained - from Press Gazette

New Statesman Media Group
Google
Artificial Intelligence
Youtube
Substack
Kyiv Independent
Politico
Crime
Reader Revenue
Video
The Telegraph
Wordpress
Paywalls
Semafor
Generative AI
Openai
Programmatic Advertising
Video Content
Times Media
The Economist
The Atlantic

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.

The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.

If you need to know... more

PublishesTwice monthlyEpisodes108Founded4 years ago
Number of ListenersCategory
Business

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Artwork for The Future of Media, Explained

Latest Episodes

Dominic Ponsford and Charlotte Tobitt talk about how journalists broke news of Andrew Mountbatten-Windsor's arrest and why they named him despite the privacy risk.

They also discuss a plan by Mediahuis to cover "first-line" news with AI agents, and D... more

Atlantic Media’s chief growth officer Megha Garibaldi explained how the next phase of growth for the title needs a focus on “quality traffic” as referral sources decline across news media.

Also joining the discussion with Press Gazette editor-in-chi... more

Media start-up Semafor reached profitability in 2025 with revenue of $40m, in the third full year after its October 2022 launch.

Co-founder and editor-in-chief Ben Smith joined Press Gazette’s UK editor Charlotte Tobitt in London to discuss how the ... more

Prince Harry is facing the publisher of the Daily Mail in what is set to be one Britain's biggest ever privacy trials.

Costs for both sides could top £40m.

Harry has accused the Mail of commissioning burglary, phone tapping and voicemail intercepti... more

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Recent Guests

Charlotte Tobitt
UK Editor, Press Gazette
Press Gazette
Episode: Reporting Andrew arrest, robot reporters at Mediahuis and Dom's verdict on Prince Harry trial
Megha Garibaldi
Chief Growth Officer, The Atlantic
The Atlantic
Episode: Quality not discounts: How The Atlantic is powering subscriber growth
Graham Page
Head of Media, Q5
Q5
Episode: Quality not discounts: How The Atlantic is powering subscriber growth
Ben Smith
Co-founder and editor-in-chief at Semafor
Semafor
Episode: Ben Smith on building a $40m turnover news business in three years
Sarah Lester
Editor, Manchester Evening News
Manchester Evening News (Reach plc)
Episode: The rise of paywalls in the regional press with MEN editor Sarah Lester
Jason Konen
Director of Projects at WP Engine
WP Engine
Episode: How to stop working for your CMS and make it work for you
Jason Agnew
Chief Technology Officer
Bigbite
Episode: How to stop working for your CMS and make it work for you
Sherry Phillips
CEO of Forbes
Forbes
Episode: Forbes CEO Sherry Phillips on life after Google
Sherzod Rizaev
Chief Operating Officer
Assertive Yield
Episode: Optimising programmatic advertising: What publishers need to know

Hosts

Dominic Ponsford
Editor-in-Chief, Press Gazette; host focusing on leadership, policy, and strategy in media
Charlotte Tobitt
UK editor; co-host and expert on Reach, Newsquest, and AI in publishing

Reviews

4.5 out of 5 stars from 21 ratings
  • Terrible audio

    The audio quality on the latest episode - on GB News - is terrible.

    Apple Podcasts
    2
    JFbic
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The audio quality on some episodes can be inconsistent.
Guests are often strong on strategy and real-world insights.
Some episodes are heavy with industry jargon, which may be dense for newcomers.
Industry topics stay timely and relevant to both publishers and ad tech.

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Talking Points

Recent interactions between the hosts and their guests.

Quality not discounts: How The Atlantic is powering subscriber growth
Q: How is The Atlantic approaching discounting and pricing strategy to avoid high churn?
They avoid deep discounting, use selective discounts in partnerships, and rely on perceived value and meaningful content to justify price.
Quality not discounts: How The Atlantic is powering subscriber growth
Q: What are the main themes beyond subscriptions that you see driving revenue in the year ahead?
Advertising remains significant alongside subscriptions, with diversified channels like custom content and programmatic direct helping to monetise quality journalism.
Why The Economist isn't doing deals with OpenAI
Q: Can you explain the Substack strategy and how Off the Charts fits into your overall revenue model?
Substack is used to reach niche audiences around data journalism without cannibalizing the core Economist subscription. Off the Charts is free initially but will have a paywalled archive; the goal is to convert Substack readers into paying subscribers while preserving the main subscription base.
Why The Economist isn't doing deals with OpenAI
Q: What is the three Ds framework and how are you applying it to navigate AI disruption?
The three Ds are differentiation, direct relationships with customers, and discoverability. The strategy centers on offering a human, editorially distinct product that AI can't easily replicate, strengthening direct customer connections (including security against AI crawlers), and investing in brand marketing and partnerships to maintain visibility in a post-search world.
Why The Economist isn't doing deals with OpenAI
Q: Why haven't you pursued licensing deals with OpenAI or similar platforms for The Economist's content?
Because these platforms are end destinations designed to keep users on their own sites, so licensing would erode The Economist's position as the end destination and potential revenue source; instead, the focus is on protecting the end-user relationship and exploring alternative channels like direct subscriptions and brand visibility.

Audience Metrics

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Frequently Asked Questions About The Future of Media, Explained

What is The Future of Media, Explained about and what kind of topics does it cover?

A thoughtful show unpacking how modern media businesses can thrive in a rapidly evolving landscape. Episodes commonly explore paywalls, subscriber growth, AI in newsrooms, data-driven reporting, and the politics of regulation, with practical takeaways for publishers seeking sustainable revenue models and editorial excellence. The format typically pairs seasoned editors or executives with reporters or consultants to dissect strategy—from organizational design and product development to audience growth and monetization—often anchored by real-world case studies across regional and national outlets. A standout trait is its willingness to blend sharp industry analysis with hands-on, tactical guidance on implementing technology-led change without... more

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Which podcasts are similar to The Future of Media, Explained?

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1. Strong Message Here
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3. The News Agents
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5. Radical with Amol Rajan

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The Future of Media, Explained launched 4 years ago and published 108 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future of Media, Explained?

Recent guests on The Future of Media, Explained include:

1. Charlotte Tobitt
2. Megha Garibaldi
3. Graham Page
4. Ben Smith
5. Sarah Lester
6. Jason Konen
7. Jason Agnew
8. Sherry Phillips

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