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Embracing Marketing Mistakes

Prohibition PR
Marketing Strategy
Influencer Marketing
Social Media Strategy
Stanley
Public Speaking
Presentation Skills
Gen Z
Social Media Marketing
Social Media
Consumer Trends
Product Innovation
Business Adaptation Post-Covid
Storytelling
Remote Work
Bukayo Saka
Nando's
Brand Engagement
Tiktok
Crisis Management
Crisis Communication

Welcome to the world's number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups.

Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rath... more

PublishesTwice weeklyEpisodes122Founded2 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Embracing Marketing Mistakes

Latest Episodes

A single soft line on The Body Shop catalogue haunted copywriter Vikki Ross for six months. Years later, another forgettable line slipped through and ended up across London on billboards. In this episode, I talk to Vikki about how those moments chang... more

Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing.

• Started career in journalism before mo... more

What if the key to leading brilliant brand teams was already wired into your brain? 

Claire Koryczan, founder of Imagine Beyond, has helped FTSE 100 brands and creative agencies unlock smarter ways to lead, create and think. In this episode, she sha... more

Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters. 

• Zara's campaign featuring mannequins with missing limbs was filmed before the... more

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Recent Guests

Vikki Ross
Copywriter with experience at The Body Shop, Sky, and others
Episode: EP 90: The Body Shop Line That Haunted Vikki Ross
Darryl Sparey
Co-founder of Hard Numbers, a London-based agency focused on demonstrating marketing impact with data.
Hard Numbers
Episode: EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Sam Benton
Co-founder of Mad Masters and part of the team behind Madfest London, the UK's biggest marketing event.
Mad Masters
Episode: EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Anne Beiler
Founder of Auntie Anne's Pretzels
Auntie Anne's Pretzels
Episode: She controlled her narrative by revealing her darkest secrets first
James Tomlinson
Management consultant with 20 years of experience in running marketing agencies and advising brands.
Sprint Partners
Episode: EP 85: AI-Written RFP Fail: Why Pitches Collapse
David Greiner
Co-founder of David & Luana Co.
David & Luana Co.
Episode: EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
Louise Brogan
Founder of Brogan and Partners and author of Raise Your Visibility on LinkedIn
Brogan and Partners
Episode: EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
Alexandra Galviz
Thought leader in authenticity, co-created LinkedIn Local Movement, Twice named a LinkedIn top voice, and has coached leaders at Shell, Microsoft, and Deloitte.
Episode: EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
Meena Patak
A culinary expert and host of a cookery program exploring Indian cuisine
Patak's
Episode: Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak

Hosts

Chris Norton
Host and Co-host discussing personal marketing mistakes and their implications. He brings extensive PR experience and insights into the lessons learned from marketing failures.
Will Ockenden
Co-host guiding the conversation on marketing mistakes with a focus on learning from past failures, bringing his PR background to guide insightful discussions.

Reviews

5.0 out of 5 stars from 499 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdoma year ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging storytelling mixed with professional expertise keeps the audience interested and returning for more.
The hosts' candid discussions are seen as insightful, with many citing the show's valuable lessons learned from marketing failures.
Listeners appreciate the humorous and relatable approach to marketing advice, finding value in shared experiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 90: The Body Shop Line That Haunted Vikki Ross
Q: What is your biggest marketing mistake?
Vikki describes a past experience at The Body Shop where she presented a weak headline for a catalog that ended up being used for six months, and how this mistake taught her about the perils of offering too many options.
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Q: What's one mistake you've made in your career that you've learned quite a lot from?
Darryl shares an experience where he misjudged a client pitch due to a missed email, leading to a professional embarrassment.
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Q: What are some practical steps to improve workplace culture for creativity?
Benton suggests creating frameworks that encourage autonomy, clarity, and fairness, and fostering an environment where employees feel safe to experiment and fail.
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Q: What is the scarf model you mentioned?
Sam explained that the scarf model consists of five elements: status, certainty, autonomy, reciprocity, and fairness, which are essential for creating a positive and productive workplace culture.
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Q: What failure have you made in your career that you've learned from?
Sam Benton shared a major mistake of thinking he knew everything early in his career and realizing that continuous learning and seeking help from others is crucial for growth.

Audience Metrics

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

The content primarily focuses on marketing mistakes, learning from failures, and exploring the expertise of industry leaders in the marketing space. It features insightful discussions where hosts draw on their extensive experience as PR professionals to uncover valuable lessons from real-world marketing errors. Through engaging anecdotes and practical advice, listeners can expect to gain knowledge on avoiding similar pitfalls in their own marketing efforts. This unique angle of embracing mistakes sets the show apart by fostering a candid approach to learning and improvement in the marketing field, making it an appealing resource for both novice and seasoned marketers alike.

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How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 2 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Vikki Ross
2. Darryl Sparey
3. Sam Benton
4. Anne Beiler
5. James Tomlinson
6. David Greiner
7. Louise Brogan
8. Alexandra Galviz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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