
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more
| Publishes | Twice weekly | Episodes | 186 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||

KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them.
In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had Your Weetabix" both got dropped while each brand cha... more
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away.
In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry standard, an... more
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all.
In this episode, Hector Hughes explains why a year of growth work, SEO, conversion rate optimization,... more
Rand Fishkin built Moz into the biggest name in SEO. Then he raised $30 million in venture capital and watched it nearly break him.
In this episode, Rand explains why raising venture capital was his biggest mistake, how it led to a battle with depre... more
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I don’t work in PR or marketing, but the insights and stories told by the guests and presenters are really interesting and entertaining.
Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!
Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)
Listened too a few of these and it made me really interested about PR and marketing.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #155 | |
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Apple Podcasts | #28 | |
Apple Podcasts | #145 | |
Apple Podcasts | #81 | |
Apple Podcasts | #150 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A candid, irreverent show where senior marketers and industry leaders recount career-ending marketing mistakes and the hard-won recoveries that followed. Hosts share practical takeaways drawn from high-profile missteps, agency life, and big-brand campaigns, with a focus on actionable lessons over vanity metrics. Guests range from behavioral science experts to growth marketers and agency veterans, offering real-world blueprints for crisis management, effective positioning, and resilient growth. The format emphasizes honesty, practical insights, and the value of learning from others' disasters to gain a competitive edge.
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Embracing Marketing Mistakes launched 3 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Embracing Marketing Mistakes include:
1. Johnny Bentwood
2. James Crawford
3. Ben Norman
4. Phil Barden
5. Lucy Woolfenden
6. Mick Mahoney
7. Dom Dwight
8. Nancy Harhut
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