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Embracing Marketing Mistakes

Prohibition PR
Marketing Mistakes
Marketing
Influencer Marketing
Public Relations
Covid-19
Marketing Strategy
Social Media
Digital Marketing
Crisis Management
Youtube
Linkedin
Social Media Marketing
Content Marketing
Social Media Strategy
Prohibition PR
Artificial Intelligence
Gen Z
Behavioral Science
Media Training
Sustainability

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more

PublishesTwice weeklyEpisodes193Founded3 years ago
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MarketingBusinessManagement

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era. What was meant to be a harmless comment, shared in the midst of the chaos of pa... more

A professor who built his entire career on communication measurement almost couldn't answer the question that started it all. Professor Jim Macnamara joins Embracing Marketing Mistakes to explain why so much of PR and marketing still confuses outputs... more

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If you have ever watched a brilliant marketing strategy die in a sign‑off meeting, this episode is for you. We unpack the real reasons ideas fail in the boardroom and what senior marketers can do to read the room, create emotional buy in and keep sta... more

Most B2B brands are interchangeable, and Talia Wolf built a career proving it.

In this episode, Talia Wolf, founder of GetUplift and creator of the emotional targeting framework, explains why most products test identical on every measurable feature,... more

YouTube

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Recent Guests

Johnny Bentwood
Chief Data and Analytics Officer
Golan Ketchum
Episode: EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
James Crawford
MD of PR agency One; board director at Amec
PR agency One; AMEC
Episode: EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
Andrew Bruce Smith
AI professor and expert in AI for PR/marketing
Esherman
Episode: EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
Ben Norman
Strategy Director at Principles Agency; host of Marketing Room 101
Principles Agency
Episode: EP 113: Why Most CMOs Fail at Brand Strategy
Phil Barden
Behavioral science expert and author
Decoded: The Science Behind Why We Buy
Episode: EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Lucy Woolfenden
Growth marketer; founder of Scale-Up Collective
Scale-Up Collective
Episode: EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
Mick Mahoney
Creative Director, author of The Complete Creative Director
Various, including Ogilvy and BBH
Episode: EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
Dom Dwight
Yorkshire Tea marketing/brand lead at Taylors of Harrogate
Taylors of Harrogate (Yorkshire Tea)
Episode: EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
Nancy Harhut
Author of Using Behavioural Science in Marketing
HBT Marketing / Author
Episode: EP 108: Why 95% Of Buying Happens On Autopilot

Hosts

Chris Norton
Host of Embracing Marketing Mistakes; co-founder of Prohibition PR; widely recognized for leading candid discussions on marketing errors and practical recovery tactics.
Will Ockenden
Co-host and strategic lead; co-founder of Prohibition PR; brings hands-on agency leadership and strategic perspective to marketing mistakes and recovery stories.

Reviews

5.0 out of 5 stars from 917 ratings
  • Great podcast

    I don’t work in PR or marketing, but the insights and stories told by the guests and presenters are really interesting and entertaining.

    Apple Podcasts
    5
    Hulson
    United Kingdom5 months ago
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as funny, informative, and relatable with practical tips.
Audiences appreciate clear, actionable takeaways and a long-time industry perspective on marketing mistakes.
Listeners praise the honest, entertaining approach to marketing guidance and storytelling from industry veterans.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
Q: What does Claude Co‑Work mean for companies, especially agencies and knowledge-based industries?
It represents a shift from single-task automation to end-to-end, agentic work where AI handles complex sequences, potentially transforming how tasks are allocated, how work is documented, and how efficiencies are achieved, but requires careful integration with human workflows and governance.
EP 113: Why Most CMOs Fail at Brand Strategy
Q: How long should the insight/diagnosis phase take before moving to tactics?
The duration varies, but you should invest enough time to gather essential data and insights; then, once you have a confident diagnosis, you move to form propositions and testing, rather than defaulting to immediate tactical delivery.
EP 113: Why Most CMOs Fail at Brand Strategy
Q: What is strategy and what are the risks of not having one?
Strategy is a framework that integrates your understanding of the customer, company, and competitors to determine the best way to compete, and not having one leads to misaligned efforts and a drift toward tactical execution without a coherent plan.
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
Q: Is there anything in your career that you've done or learned from that you think would be worth sharing with people on here?
Claire discusses multiple mistakes and emphasizes that viewing errors as learning opportunities after confronting the discomfort can drive growth and resilience.
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Q: What are the three key lessons Phil would give to marketers in 2026?
1) Align humor and motivation with the brand's job to be done and the goals it helps achieve; 2) Prioritize perception over pure cognition, signaling the right meaning consistently; 3) Understand decoding, ensuring that the chosen words and visuals map cleanly to the intended brand meaning and goals.

Audience Metrics

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

This show curates blunt, real-world marketing stories from senior marketers and agency leaders, focusing on the costly mistakes, missteps, and misjudgments that shape careers and brands. Episodes blend tactical takeaways with candid anecdotes—from disastrous pitches and crisis moments to AI-enabled transformations—to extract actionable blueprints for resilience, faster learning, and smarter marketing decisions. Notable is the pragmatic, no-nonsense tone from the hosts, who run a leading PR agency, and their willingness to spotlight failures as a path to competitive advantage. The format often features industry veterans and practitioners sharing hard-won lessons that listeners can apply to protect reputations, optimize campaigns, and navigat... more

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Which podcasts are similar to Embracing Marketing Mistakes?

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1. On the tip of my tongue - talking about Aphasia
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How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Johnny Bentwood
2. James Crawford
3. Andrew Bruce Smith
4. Ben Norman
5. Phil Barden
6. Lucy Woolfenden
7. Mick Mahoney
8. Dom Dwight

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