
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more
| Publishes | Twice weekly | Episodes | 193 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||

Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era. What was meant to be a harmless comment, shared in the midst of the chaos of pa... more
A professor who built his entire career on communication measurement almost couldn't answer the question that started it all. Professor Jim Macnamara joins Embracing Marketing Mistakes to explain why so much of PR and marketing still confuses outputs... more
If you have ever watched a brilliant marketing strategy die in a sign‑off meeting, this episode is for you. We unpack the real reasons ideas fail in the boardroom and what senior marketers can do to read the room, create emotional buy in and keep sta... more
Most B2B brands are interchangeable, and Talia Wolf built a career proving it.
In this episode, Talia Wolf, founder of GetUplift and creator of the emotional targeting framework, explains why most products test identical on every measurable feature,... more
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I don’t work in PR or marketing, but the insights and stories told by the guests and presenters are really interesting and entertaining.
Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!
Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)
Listened too a few of these and it made me really interested about PR and marketing.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #9 | |
Spotify | #50 | |
Apple Podcasts | #60 | |
Apple Podcasts | #92 | |
Apple Podcasts | #1 | |
Apple Podcasts | #3 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show curates blunt, real-world marketing stories from senior marketers and agency leaders, focusing on the costly mistakes, missteps, and misjudgments that shape careers and brands. Episodes blend tactical takeaways with candid anecdotes—from disastrous pitches and crisis moments to AI-enabled transformations—to extract actionable blueprints for resilience, faster learning, and smarter marketing decisions. Notable is the pragmatic, no-nonsense tone from the hosts, who run a leading PR agency, and their willingness to spotlight failures as a path to competitive advantage. The format often features industry veterans and practitioners sharing hard-won lessons that listeners can apply to protect reputations, optimize campaigns, and navigat... more
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Embracing Marketing Mistakes launched 3 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Embracing Marketing Mistakes include:
1. Johnny Bentwood
2. James Crawford
3. Andrew Bruce Smith
4. Ben Norman
5. Phil Barden
6. Lucy Woolfenden
7. Mick Mahoney
8. Dom Dwight
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