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Embracing Marketing Mistakes

Prohibition PR
Marketing Strategy
Influencer Marketing
Social Media Strategy
Stanley
Public Speaking
Presentation Skills
Gen Z
Social Media Marketing
Social Media
Product Innovation
Consumer Trends
Business Adaptation Post-Covid
Storytelling
Remote Work
Bukayo Saka
Nando's
Brand Engagement
Tiktok
Crisis Management
Crisis Communication

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate bullshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending screw-ups they’d rather forget. The show moves past the vanity metrics to uncover the brutal, hon... more

PublishesTwice weeklyEpisodes145Founded3 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Let me introduce you to Ann Wright, a journalist, BBC producer and PRCA-approved media trainer with years of experience behind some of the UK’s biggest live events and investigations. She’s had an impressive career, but not without a few wild turns a... more

In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful moments of her career and what it was like to deal with it in real time.

We dig into a cringe-worthy mar... more

YouTube

She went globally viral. Overnight, she faced death threats, abuse and media frenzy reaching across continents. This is the story of how PRCA CEO Sarah Waddington rebuilt, refocused and reshaped the PR industry in the middle of chaos.

In this episod... more

Katie Tucker is a marketing strategist who helps teams truly understand their customers so they can build products that sell. She works with companies of all sizes, offering practical support, training, and discovery sprints that cut through the nois... more

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Recent Guests

Asif Choudry
Founder of Comms Hero and Chartered Marketer
Episode: EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
Dennis Rodman
Former professional basketball player known for his eccentric behavior and celebrity friendships
Episode: The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
Mark Terry-Lush
Founder and shareholder at Make Honey and The Honey Partnership, experienced in PR and marketing with a focus on adapting brands for different markets.
Make Honey / The Honey Partnership
Episode: EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
Andy Lambert
Co-founder of ContentCal and member of Adobe Express product team
Adobe
Episode: EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
Ken Hughes
Leading consumer behaviourist and king of customer experience
Episode: EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Chris Attewell
Former CEO of Search Laboratory and a board advisor at Realise Advisory
Realise Advisory
Episode: EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
Vikki Ross
Copywriter with experience at The Body Shop, Sky, and others
Episode: EP 90: The Body Shop Line That Haunted Vikki Ross
Darryl Sparey
Co-founder of Hard Numbers, a London-based agency focused on demonstrating marketing impact with data.
Hard Numbers
Episode: EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Sam Benton
Co-founder of Mad Masters and part of the team behind Madfest London, the UK's biggest marketing event.
Mad Masters
Episode: EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage

Hosts

Chris Norton
Co-host with extensive experience in PR, focusing on candid discussions about marketing mistakes and their lessons.
Will Ockenden
Co-host and seasoned PR professional, engaging in honest dialogues about industry failures and insights.

Reviews

5.0 out of 5 stars from 501 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is frequently praised for its practical takeaways and valuable lessons drawn from marketing mistakes.
Some listeners mention that the focus on failures makes it a unique and refreshing addition to marketing discourse.
Listeners appreciate the mix of humor and insight, finding the discussions both entertaining and informative.
Many reviews highlight the approachable and relatable style of the hosts, noting their candid sharing of personal experiences.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
Q: What strategies are you implementing to raise PR's profile at the board level?
We are working on redefining public relations to show its complexity and links to commercial outcomes, which will help emphasize its importance in organizational success.
EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
Q: What has been your experience becoming the PRCA CEO?
It has been a whirlwind tremendously impacting my personal growth while facing challenges to bring unity and effective leadership within the organization.
When Exposing Bad Hairdressers Costs Eight Hours of Your Life
Q: Surely it depends what you said about the BBC?
The editor was furious simply because I did the interview without proper clearance.
When Exposing Bad Hairdressers Costs Eight Hours of Your Life
Q: Did your hair look terrible afterwards as well?
Yes, it looked terrible after the eight hours.
From Office to Remote: A Pandemic Pivot Gone Wrong
Q: Why did you not reopen the office or had that ship sailed?
Rich explains that his staff had adapted to working from distributed locations, making it hard to convince them to return to a central office. He also faced financial constraints that limited his ability to rebuild the office environment.

Audience Metrics

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

Focused on marketing failures and the lessons that can be gleaned from them, this podcast combines humor and practical advice through discussions of real-world mistakes made by marketers. Each episode often features industry experts who share their own missteps, offering insights that can help listeners navigate challenges in their marketing efforts. By emphasizing the idea that mistakes can lead to significant learning opportunities, the podcast aims to create a supportive community for marketers seeking to grow their brands and improve their strategies. The engaging storytelling format, alongside expert interviews and anecdotes, makes the content relatable and valuable for those looking to learn from others' experiences rather than repeat... more

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Which podcasts are similar to Embracing Marketing Mistakes?

These podcasts share a similar audience with Embracing Marketing Mistakes:

1. Aspire with Emma Grede
2. The Mindset Mentor
3. Judging Meghan
4. The Well Drop
5. What if it All Goes Right?

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Asif Choudry
2. Dennis Rodman
3. Mark Terry-Lush
4. Andy Lambert
5. Ken Hughes
6. Chris Attewell
7. Vikki Ross
8. Darryl Sparey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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