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Embracing Marketing Mistakes

Prohibition PR
Marketing Mistakes
Influencer Marketing
Marketing
Public Relations
Covid-19
Marketing Strategy
Digital Marketing
Linkedin
Social Media Marketing
Social Media
Crisis Management
Content Marketing
Social Media Strategy
Youtube
Gen Z
Media Training
Prohibition PR
Artificial Intelligence
Sustainability
Public Speaking

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more

PublishesTwice weeklyEpisodes162Founded3 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues too late, silently carrying burdens that significant... more

Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winning 18 Cannes Lions.

In this ep... more

Veteran tech journalist Spencer doesn’t hold back in this refreshingly honest episode filled with media mishaps and marketing missteps. From confidently predicting the iPad would never take off to losing £10,000 worth of BBC footage in a single stair... more

In this episode of Embracing Marketing Mistakes features Ant Cousins unpacking a moment where trusting AI with empathy nearly caused real harm.

Ant Cousins is Vice President of Product at Meltwater and has spent over 25 years working across defence,... more

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Recent Guests

Steve Harrison
Advertising industry veteran, author of Adland's Progressive Gaze
Harrison Troughton Wunderman / Author
Episode: EP 107: Award-winning ads stopped driving growth says Steve Harrison
Richard Shotton
Behavioral science expert and author
Episode: How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
Roger Dooley
Neuro-marketing and behavioral science expert, author of Brain Influence, Friction, and The Persuasion Engine
Roger Dooley (Author)
Episode: EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
Mark Ferriero
Marketing and PR veteran sharing stories from a controversial career
Episode: How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
Phil Agnew
Host of Nudge, behavioural science podcast
Nudge
Episode: EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
Alistair Frost
Former Microsoft digital marketing leader and keynote speaker
Self / Author of Ready Already
Episode: EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
Kevin Chesters
Former Chief Strategy Officer at Ogilvy; co-author of The Creative Nudge
Ogilvy
Episode: EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Floyd Bishop
Speaker invited to discuss misinformation and deepfakes; associated with Floyd Bishop's YouTube channel
YouTube channel host
Episode: EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
Zohi Mustapha
Marketing professional who shared a story about a disastrous email campaign.
Episode: Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes

Hosts

Chris Norton
Co-founder of Prohibition PR; host of Embracing Marketing Mistakes; long-time marketing and PR practitioner.
Will Ockenden
Co-founder of Prohibition PR; co-host of the show and a long-time marketing and PR practitioner.

Reviews

5.0 out of 5 stars from 879 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong, practical marketing insights delivered with wit and candor.
Guests bring high-energy stories that feel actionable, not theoretical.
Listeners get a confidence boost for handling real-world marketing crises.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 107: Award-winning ads stopped driving growth says Steve Harrison
Q: What practical steps can agencies take to avoid these problems recurring?
Focus on returning to commercial purpose, embrace apprenticeships and diverse backgrounds, and depoliticize the industry to better justify value to clients, while balancing inclusion with tangible business outcomes.
What Losing a £10K Tape Taught This BBC Journalist
Q: What mistakes have you made then in your career, Spencer?
Spencer shares a string of costly missteps—from overpromised press trips and unreliable ground support to real-world logistics failures like losing valuable footage on a foreign shoot. He reflects on how such incidents forced tough conversations with editors, the importance of partial or conditional storytelling when access is uncertain, and the ongoing need to build contingency plans and maintain impartiality even when opportunities look alluring.
EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
Q: How should business owners use the new book—as a Bible, a toolbox, or a reference for iteration?
The book is highly tactical, designed to be used iteratively with prompts, templates, and practical prompts that can be copied and pasted, enabling users to apply behavioral science and AI to real marketing problems.
EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Q: What lessons did Kevin take away from the Big Cheese Dipper fiasco?
Be honest about the process, avoid over-investing in flashy TV ideas when the brief or budget is limited, and recognize the moments where a single telling gesture could have stopped the failure; also maintain a healthy skepticism about flashy creative ideas that outpace practical viability.
EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Q: What brand was the infamous ad for and what was the ad about?
It was for the Laughing Cow Big Cheese Dipper, a product targeting kids, and the ad attempted a big-idea, rap-battle style execution that failed on multiple levels, leading to a strong sense of regret and accountability from Kevin.

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

Embracing Marketing Mistakes centers on blunt, real-world stories from senior marketers and PR leaders about failures that shaped careers and brands. Episodes frequently dissect high-stakes missteps—from viral social media crises and misfired campaigns to disastrous events and flawed strategies—and extract actionable recoveries and blueprints for avoiding similar fates. The tone is irreverent and candid, with a clear emphasis on practical lessons that listeners can apply to risk management, reputation, and strategic decision-making in real time. A standout angle is how guests transform spectacular missteps into repeatable tactics, making the show a valuable resource for CMOs, agency leaders, and marketing professionals seeking resilience an... more

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1. On the tip of my tongue - talking about Aphasia
2. Money Box
3. The Property Podcast
4. James Sinclair's Business Broadcast
5. This is Money Podcast

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Steve Harrison
2. Richard Shotton
3. Roger Dooley
4. Mark Ferriero
5. Phil Agnew
6. Alistair Frost
7. Kevin Chesters
8. Floyd Bishop

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