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Embracing Marketing Mistakes

Prohibition PR
Marketing Mistakes
Marketing
Influencer Marketing
Public Relations
Covid-19
Marketing Strategy
Digital Marketing
Social Media
Youtube
Linkedin
Social Media Marketing
Crisis Management
Content Marketing
Social Media Strategy
Artificial Intelligence
Media Training
Behavioral Science
Gen Z
Prohibition PR
Sustainability

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more

PublishesTwice weeklyEpisodes174Founded3 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Cory Koryczan opens up about the career mistake that nearly broke her.

Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. In this episode, Cory talks ab... more

Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact.

Ben, Stra... more

A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the whole story with candour, inclu... more

Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds.

In this episode, Phil explains the T‑Mobile campaign th... more

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Recent Guests

Phil Barden
Behavioral science expert and author
Decoded: The Science Behind Why We Buy
Episode: EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Lucy Woolfenden
Growth marketer; founder of Scale-Up Collective
Scale-Up Collective
Episode: EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
Mick Mahoney
Creative Director, author of The Complete Creative Director
Various, including Ogilvy and BBH
Episode: EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
Dom Dwight
Yorkshire Tea marketing/brand lead at Taylors of Harrogate
Taylors of Harrogate (Yorkshire Tea)
Episode: EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
Nancy Harhut
Author of Using Behavioural Science in Marketing
HBT Marketing / Author
Episode: EP 108: Why 95% Of Buying Happens On Autopilot
Steve Harrison
Advertising industry veteran, author of Adland's Progressive Gaze
Harrison Troughton Wunderman / Author
Episode: EP 107: Award-winning ads stopped driving growth says Steve Harrison
Ant Cousins
Vice President of Product at Meltwater; AI and misinformation expert
Meltwater
Episode: EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
Richard Shotton
Behavioral science expert and author
Episode: How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
Roger Dooley
Neuro-marketing and behavioral science expert, author of Brain Influence, Friction, and The Persuasion Engine
Roger Dooley (Author)
Episode: EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley

Hosts

Chris Norton
Host of the show and co-founder of Prohibition PR
Will Ockenden
Co-host of the show and founder of Prohibition PR

Reviews

5.0 out of 5 stars from 881 ratings
  • Great podcast

    I don’t work in PR or marketing, but the insights and stories told by the guests and presenters are really interesting and entertaining.

    Apple Podcasts
    5
    Hulson
    United Kingdom2 months ago
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the hosts' no-nonsense, irreverent tone as refreshing and practical.
Listeners praise candid, entertaining storytelling blended with actionable marketing lessons.
Guests are highlighted for bringing real-world expertise and concrete takeaways into tough topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Q: What are the three key lessons Phil would give to marketers in 2026?
1) Align humor and motivation with the brand's job to be done and the goals it helps achieve; 2) Prioritize perception over pure cognition, signaling the right meaning consistently; 3) Understand decoding, ensuring that the chosen words and visuals map cleanly to the intended brand meaning and goals.
The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
Q: What failure have you made in your career that you have learned from, that you think our listeners could use?
The speakers discuss how early in their careers they believed they could handle everything themselves and saw asking for help as a weakness. They emphasize the importance of humility, ongoing learning, and soliciting input from colleagues and mentors, including people who report to you, to avoid repeating mistakes and to improve outcomes in future pitches.
Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
Q: What's the biggest mistake you've made on YouTube, and what did you learn from it?
I treated YouTube like a vanity numbers game, chasing views across multiple topics instead of focusing on what would actually bring in clients. The key shift was realizing I needed to target lead generation and ROI, not just view counts, and to align content with what potential clients actually want.
The Expensive Mistake of Starting a Shop You Don’t Believe In
Q: What changed your direction from crafts to social media education?
A mentor's critical review of her finances and operations helped her see she was exhausted and underpaid, while a natural talent for social media emerged, prompting a pivot toward teaching others how to leverage platforms like Facebook for small businesses.
The Expensive Mistake of Starting a Shop You Don’t Believe In
Q: How did you end up starting a business you weren't passionate about?
Louise explains that the craft shop became the presumed path because a family context and mentoring suggested it, but the venture didn't align with her strengths, leading to a realization that the business would struggle unless it fit her true interests.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

A candid, irreverent show where senior marketers and industry leaders recount career-ending marketing mistakes and the hard-won recoveries that followed. Hosts share practical takeaways drawn from high-profile missteps, agency life, and big-brand campaigns, with a focus on actionable lessons over vanity metrics. Guests range from behavioral science experts to growth marketers and agency veterans, offering real-world blueprints for crisis management, effective positioning, and resilient growth. The format emphasizes honesty, practical insights, and the value of learning from others' disasters to gain a competitive edge.

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Which podcasts are similar to Embracing Marketing Mistakes?

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1. On the tip of my tongue - talking about Aphasia
2. Aspire with Emma Grede
3. How To Fail With Elizabeth Day
4. Nudge
5. Garys Economics

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Phil Barden
2. Lucy Woolfenden
3. Mick Mahoney
4. Dom Dwight
5. Nancy Harhut
6. Steve Harrison
7. Ant Cousins
8. Richard Shotton

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