Rephonic
Artwork for Embracing Marketing Mistakes

Embracing Marketing Mistakes

Prohibition PR
Marketing Strategy
Influencer Marketing
Social Media Strategy
Stanley
Public Speaking
Presentation Skills
Gen Z
Social Media Marketing
Social Media
Product Innovation
Consumer Trends
Storytelling
Business Adaptation Post-Covid
Remote Work
Nando's
Bukayo Saka
Brand Engagement
Tiktok
Crisis Management
Crisis Communication

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more

PublishesTwice weeklyEpisodes151Founded3 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for Embracing Marketing Mistakes

Latest Episodes

On this episode of Embracing Marketing Mistakes, I’m joined by Gareth Turner, founder of Big Black Door and former Head of Marketing at Weetabix. Gareth has over 23 years of experience in food and drink, having led marketing for brands like John Smit... more

One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the warning signs and watched the whole thing collapse in real time.

Kevin Chesters is a seasoned strategi... more

I’m joined by Stuart Bruce, who is internationally recognised as the PR Futurist. He is a thinker, strategist and hands-on practitioner in modernised public relations, communications and corporate affairs. Stuart specialises in AI, communication tech... more

Marketers are fighting on too many fronts. Budgets are tight, algorithms change daily and AI is flooding every feed with low grade content. This episode cuts through the noise and lays out the 2026 social landscape with absolute clarity.

Chris and W... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Kevin Chesters
Former Chief Strategy Officer at Ogilvy; co-author of The Creative Nudge
Ogilvy
Episode: EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Floyd Bishop
Speaker invited to discuss misinformation and deepfakes; associated with Floyd Bishop's YouTube channel
YouTube channel host
Episode: EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
Zohi Mustapha
Marketing professional who shared a story about a disastrous email campaign.
Episode: Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
Greg Matusky
PR expert who recounted the live TV disaster during an interview.
Episode: Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
Andrew Block
PR guru who attempted a dramatic pitch presentation.
Episode: Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
Ant Cousins
Former PR professional who shared a story about accidentally impersonating a UK Prime Minister.
Episode: Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
Asif Choudry
Founder of Comms Hero and Chartered Marketer
Episode: EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
Dennis Rodman
Former professional basketball player known for his eccentric behavior and celebrity friendships
Episode: The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
Mark Terry-Lush
Founder and shareholder at Make Honey and The Honey Partnership, experienced in PR and marketing with a focus on adapting brands for different markets.
Make Honey / The Honey Partnership
Episode: EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush

Hosts

Chris Norton
Co-founder of Prohibition PR; host of Embracing Marketing Mistakes; long-time marketing and PR practitioner.
Will Ockenden
Co-founder of Prohibition PR; co-host of the show and a long-time marketing and PR practitioner.

Reviews

5.0 out of 5 stars from 501 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong, practical marketing insights delivered with wit and candor.
Guests bring high-energy stories that feel actionable, not theoretical.
Listeners get a confidence boost for handling real-world marketing crises.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Q: What lessons did Kevin take away from the Big Cheese Dipper fiasco?
Be honest about the process, avoid over-investing in flashy TV ideas when the brief or budget is limited, and recognize the moments where a single telling gesture could have stopped the failure; also maintain a healthy skepticism about flashy creative ideas that outpace practical viability.
EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
Q: What brand was the infamous ad for and what was the ad about?
It was for the Laughing Cow Big Cheese Dipper, a product targeting kids, and the ad attempted a big-idea, rap-battle style execution that failed on multiple levels, leading to a strong sense of regret and accountability from Kevin.
EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
Q: What strategies are you implementing to raise PR's profile at the board level?
We are working on redefining public relations to show its complexity and links to commercial outcomes, which will help emphasize its importance in organizational success.
EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
Q: What has been your experience becoming the PRCA CEO?
It has been a whirlwind tremendously impacting my personal growth while facing challenges to bring unity and effective leadership within the organization.
When Exposing Bad Hairdressers Costs Eight Hours of Your Life
Q: Surely it depends what you said about the BBC?
The editor was furious simply because I did the interview without proper clearance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

Embracing Marketing Mistakes centers on blunt, real-world stories from senior marketers and PR leaders about failures that shaped careers and brands. Episodes frequently dissect high-stakes missteps—from viral social media crises and misfired campaigns to disastrous events and flawed strategies—and extract actionable recoveries and blueprints for avoiding similar fates. The tone is irreverent and candid, with a clear emphasis on practical lessons that listeners can apply to risk management, reputation, and strategic decision-making in real time. A standout angle is how guests transform spectacular missteps into repeatable tactics, making the show a valuable resource for CMOs, agency leaders, and marketing professionals seeking resilience an... more

Where can I find podcast stats for Embracing Marketing Mistakes?

Rephonic provides a wide range of podcast stats for Embracing Marketing Mistakes. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Embracing Marketing Mistakes and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Embracing Marketing Mistakes get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Embracing Marketing Mistakes, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Embracing Marketing Mistakes?

Rephonic provides comprehensive predictive audience data for Embracing Marketing Mistakes, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Embracing Marketing Mistakes have?

To see how many followers or subscribers Embracing Marketing Mistakes has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Embracing Marketing Mistakes?

These podcasts share a similar audience with Embracing Marketing Mistakes:

1. On the tip of my tongue - talking about Aphasia
2. Mastering Sales and Negotiations
3. Judging Meghan
4. Feel Better, Live More with Dr Rangan Chatterjee
5. What if it All Goes Right?

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Embracing Marketing Mistakes?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Embracing Marketing Mistakes?

Rephonic pulls ratings and reviews for Embracing Marketing Mistakes from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Embracing Marketing Mistakes?

Rephonic provides full transcripts for episodes of Embracing Marketing Mistakes. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Kevin Chesters
2. Floyd Bishop
3. Zohi Mustapha
4. Greg Matusky
5. Andrew Block
6. Ant Cousins
7. Asif Choudry
8. Dennis Rodman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days