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Embracing Marketing Mistakes

Prohibition PR
Marketing Mistakes
Marketing
Influencer Marketing
Public Relations
Marketing Strategy
Covid-19
Social Media
Linkedin
Digital Marketing
Crisis Management
Youtube
Social Media Marketing
Artificial Intelligence
Content Marketing
Social Media Strategy
Prohibition PR
Gen Z
Behavioral Science
Media Training
Sustainability

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the bruta... more

PublishesTwice weeklyEpisodes200Founded3 years ago
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MarketingBusinessManagement

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Artwork for Embracing Marketing Mistakes

Latest Episodes

We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and learned how to ... more

A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry Hopkinson, founder of Unity and now a cultural strategist, joins Embracing Market... more

Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the early days of Twitter when it felt like a friendly space for real conversations, a... more

We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approached creators like a media buy, treating the partnership as a quick transaction a... more

Key Facts

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Recent Guests

Val Riley
VP of Marketing and Strategy at Unbounce
Unbounce
Episode: EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now
Sarah Waddington
PR professional who discusses a viral Me Too-related controversy
Episode: One Tweet About Sleeping Beauty Ended in Death Threats
Jim Macnamara
Professor of communication specializing in evaluation
University of Technology Sydney / AMIC involvement
Episode: EP 127: Professor Jim Macnamara Says Most Of The PR Industry Is Still Measuring The Wrong Thing
Robert Minton-Taylor
PR veteran, former journalist, agency leader, PR lecturer
Yorkshire charities and PR education circles
Episode: EP 125: The PR Launch That Cleared The Building
Roger Hurni
Founder of Off Madison Ave
Off Madison Ave
Episode: EP 124: He Built His Own AI Company Then Shut It Down
John O'Keeffe
Advertising creative leader; former Worldwide Creative Director at WPP and key leader at BBH
Former WPP/BBH executive
Episode: EP 123: Why I Recommended the Man Who Fired Me - John O'Keeffe
Tom Roach
Brand strategist at Jellyfish
Jellyfish
Episode: EP 122: The Sales Funnel Is a Hundred Years Old and Wrong
Hector Hughes
Co-founder of Unplugged
Unplugged
Episode: EP 120: We Fired 30 People and Nothing Changed
Andrew Bruce Smith
Founder/leader guest mentioned as frequent speaker
Unclear from transcript
Episode: EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"

Hosts

Chris Norton
Host of Embracing Marketing Mistakes; co-founder of Prohibition PR; widely recognized for leading candid discussions on marketing errors and practical recovery tactics.
Will Ockenden
Co-host and strategic lead; co-founder of Prohibition PR; brings hands-on agency leadership and strategic perspective to marketing mistakes and recovery stories.

Reviews

5.0 out of 5 stars from 917 ratings
  • Great podcast

    I don’t work in PR or marketing, but the insights and stories told by the guests and presenters are really interesting and entertaining.

    Apple Podcasts
    5
    Hulson
    United Kingdom6 months ago
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is described as funny, informative, and relatable with practical tips.
Audiences appreciate clear, actionable takeaways and a long-time industry perspective on marketing mistakes.
Listeners praise the honest, entertaining approach to marketing guidance and storytelling from industry veterans.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 122: The Sales Funnel Is a Hundred Years Old and Wrong
Q: You've said the sales funnel is the cockroach of marketing concepts. Can you unpack what you mean and how it applies to modern branding?
The funnel was a sales tool that helped structure conversations, but it's not how people buy anymore. People form brand memories over time and may not be in the market, so brands should focus on building recognizability and long-term associations rather than forcing purchases through a fixed path.
I Spent 30 Years Building Everyone Else's Brand
Q: What has been your biggest mistake?
Confusing adaptability with focus and direction, spending decades being versatile and chasing new skills and cultures instead of building a coherent personal and professional brand.
EP 120: We Fired 30 People and Nothing Changed
Q: What transferable principle can marketers take from your brand-building approach?
Be authentic and back yourself; avoid chasing validation through endless tests, and let the product and mission dictate your marketing, so people naturally tell your story to others and become your multiplier.
EP 120: We Fired 30 People and Nothing Changed
Q: What is Unplugged all about, and who is it for?
Unplugged offers three-day offline escapes in cabins where guests lock away their phones and engage in nature, conversation, and simple, tangible activities like using a Nokia phone and Polaroid to reconnect—primarily aimed at couples but open to individuals who want to reset their relationship with technology.
EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now
Q: What formats and channels are most effective for delivering content in 2026, and what's your take on gated PDFs?
Bespoke, research-driven content supported by PR and social distribution tends to cut through. Gateful PDFs can work as lead magnets, but it's important to offer digestible formats (e.g., LinkedIn documents) and to ensure multimedia coverage so the full data is accessible even if the gated piece isn't opened in full.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

This show curates blunt, real-world marketing stories from senior marketers and agency leaders, focusing on the costly mistakes, missteps, and misjudgments that shape careers and brands. Episodes blend tactical takeaways with candid anecdotes—from disastrous pitches and crisis moments to AI-enabled transformations—to extract actionable blueprints for resilience, faster learning, and smarter marketing decisions. Notable is the pragmatic, no-nonsense tone from the hosts, who run a leading PR agency, and their willingness to spotlight failures as a path to competitive advantage. The format often features industry veterans and practitioners sharing hard-won lessons that listeners can apply to protect reputations, optimize campaigns, and navigat... more

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Which podcasts are similar to Embracing Marketing Mistakes?

These podcasts share a similar audience with Embracing Marketing Mistakes:

1. Nudge
2. The Diary Of A CEO with Steven Bartlett
3. The Game with Alex Hormozi
4. The Digital Marketing Podcast
5. The Romesh Ranganathan Show

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Val Riley
2. Sarah Waddington
3. Jim Macnamara
4. Robert Minton-Taylor
5. Roger Hurni
6. John O'Keeffe
7. Tom Roach
8. Hector Hughes

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