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Embracing Marketing Mistakes

Prohibition PR
Marketing Strategy
Influencer Marketing
Social Media Strategy
Stanley
Public Speaking
Presentation Skills
Gen Z
Social Media Marketing
Social Media
Consumer Trends
Product Innovation
Business Adaptation Post-Covid
Storytelling
Remote Work
Nando's
Bukayo Saka
Brand Engagement
Tiktok
Crisis Management
Crisis Communication

Welcome to the world's number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups.

Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rath... more

PublishesTwice weeklyEpisodes132Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Writer and freelance marketing expert Sarah Townsend joined the show on episode 43; she shared a set of moments from her career that are equal parts chaotic and unforgettable 

She talks about shouting “Look, a heron!” in the middle of a live trainin... more

A single missing gesture can set the internet alight. We open up about a day when Royal Mail faced a fast-moving backlash over Paralympics stamps and how a quiet policy gap looked like a loud value judgment on social media. From the first surge of tw... more

When Lisa, co-founder of Common People and strategist at Wavemaker Manchester, accidentally misbooked an out-of-home campaign linked to a BBC event, it was more than an embarrassing blunder back in episode 41.

It became the moment she started questi... more

What happens when you drop £30,000 on an influencer and the sign-ups never show?

In this episode of Embracing Marketing Mistakes, Andy Lambert, co-founder of ContentCal, author of Spheres of Influence and now Principal Manager of Product at Adobe Ex... more

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Recent Guests

Andy Lambert
Co-founder of ContentCal and member of Adobe Express product team
Adobe
Episode: EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
Ken Hughes
Leading consumer behaviourist and king of customer experience
Episode: EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Chris Attewell
Former CEO of Search Laboratory and a board advisor at Realise Advisory
Realise Advisory
Episode: EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
Vikki Ross
Copywriter with experience at The Body Shop, Sky, and others
Episode: EP 90: The Body Shop Line That Haunted Vikki Ross
Darryl Sparey
Co-founder of Hard Numbers, a London-based agency focused on demonstrating marketing impact with data.
Hard Numbers
Episode: EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Sam Benton
Co-founder of Mad Masters and part of the team behind Madfest London, the UK's biggest marketing event.
Mad Masters
Episode: EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Anne Beiler
Founder of Auntie Anne's Pretzels
Auntie Anne's Pretzels
Episode: She controlled her narrative by revealing her darkest secrets first
James Tomlinson
Management consultant with 20 years of experience in running marketing agencies and advising brands.
Sprint Partners
Episode: EP 85: AI-Written RFP Fail: Why Pitches Collapse
David Greiner
Co-founder of David & Luana Co.
David & Luana Co.
Episode: EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype

Hosts

Chris Norton
Co-host with extensive experience in PR, focusing on candid discussions about marketing mistakes and their lessons.
Will Ockenden
Co-host and seasoned PR professional, engaging in honest dialogues about industry failures and insights.

Reviews

5.0 out of 5 stars from 500 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is frequently praised for its practical takeaways and valuable lessons drawn from marketing mistakes.
Some listeners mention that the focus on failures makes it a unique and refreshing addition to marketing discourse.
Listeners appreciate the mix of humor and insight, finding the discussions both entertaining and informative.
Many reviews highlight the approachable and relatable style of the hosts, noting their candid sharing of personal experiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Q: What have you done in your career where you've really learnt from it, that you've made a mistake and you've learnt from it?
Shifted focus from a product-centric approach to a customer-centric approach in terms of marketing and presentation.
EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Q: What's your advice for creating that emotional connection and authenticity that you're talking about?
Start with understanding the customer need before positioning your product, creating genuine relationships, and using humor as a connection tool.
EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
Q: How do we find those potentially influential people we can engage with?
Start with where your audiences spend time and utilize tools like Spark Toro for insights into communities.
EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
Q: When you sold to Adobe then, did you stay on in the business in some capacity?
Yes, I'm still here four years post-acquisition, but it's fascinating to work in such a large organization and learn from some of the smartest people.
I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
Q: So have you had any big mistakes that you've made in marketing that you've learned that we can all learn from?
The guest shares her experience of losing $25,000 on misleading Facebook ads due to a lack of testing and experience with outsourcing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

Focused on marketing failures and the lessons that can be gleaned from them, this podcast combines humor and practical advice through discussions of real-world mistakes made by marketers. Each episode often features industry experts who share their own missteps, offering insights that can help listeners navigate challenges in their marketing efforts. By emphasizing the idea that mistakes can lead to significant learning opportunities, the podcast aims to create a supportive community for marketers seeking to grow their brands and improve their strategies. The engaging storytelling format, alongside expert interviews and anecdotes, makes the content relatable and valuable for those looking to learn from others' experiences rather than repeat... more

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Which podcasts are similar to Embracing Marketing Mistakes?

These podcasts share a similar audience with Embracing Marketing Mistakes:

1. Schools of Excellence: The No. 1 ECE & Private School Leadership Podcast
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5. James Sinclair's Business Broadcast

How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Andy Lambert
2. Ken Hughes
3. Chris Attewell
4. Vikki Ross
5. Darryl Sparey
6. Sam Benton
7. Anne Beiler
8. James Tomlinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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