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Artwork for Mastering Sales and Negotiations

Mastering Sales and Negotiations

Huthwaite International
Negotiation
Buying Cycle
Sales
B2B Marketing
Customer Listening
Sales Training
Dirty Tricks In Negotiation
Sales and Marketing Alignment
Growth
Artificial Intelligence
Healthcare
Sales Strategies
Hubspot
Digital Safety Solutions
Retention
Innovation
AI In Sales
Sales Enablement
Lead Generation
Emotional Intelligence

Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.

PublishesMonthlyEpisodes25Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Mastering Sales and Negotiations

Latest Episodes

Welcome back to the Mastering Sales and Negotiations podcast.

This week on the podcast, we were joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems and a long‑time advisor to founder‑led start‑ups and VC‑backed scale‑ups. In our conve... more

Start-ups, Scale-ups and SPIN In this episode of Mastering Sales and Negotiations, we’re joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems, board member, and long-time advisor to founder‑led start-ups and VC‑backed scale-ups. Claus l... more

This week on the Mastering Sales and Negotiations podcast, we sat down with Casper Guldager, who shared some refreshingly honest insights about why AI so often stalls inside commercial teams, and what leaders can do to change that.

In this Quick Win... more

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In this episode of Mastering Sales and Negotiations, we sit down with Casper Guldager, AI consultant and co‑founder of Adaptig, whose career spans a decade of helping organisations like LEGO and KPMG integrate AI into commercial performance.

Casper ... more

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Welcome back to the Mastering Sales and Negotiations podcast. This week, we were joined by Martin Couzins, Founder and CEO of Insights Media, for a conversation all about intentional customer listening and how deep questioning, real thinking space, a... more

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In this episode of Mastering Sales & Negotiations, we explore how intentional customer listening transforms everyday interactions into strategic growth opportunities. Listening isn’t just about hearing feedback—it’s about unlocking the insights that ... more

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Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast, we were joined by Emma Pacey, Trading Director at one of the UK’s largest supermarket chains. In our conversation, Emma lifted the l... more

In this episode, we sit down with Emma Pacey, Trading Director from one of the UK's largest supermarket chains to uncover the often-overlooked reality of their role: negotiation isn't just about driving hard bargains with suppliers—it's about winning... more

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Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Claus Klein-Ipsen
Chairman of the Board at Peak Systems; investor and advisor to founder-led startups
Peak Systems
Episode: Founder-led selling works… until it doesn’t.
Claus Klein‑Ipsen
Investor, former corporate leader, chair of Peak Systems
Investor and board chair in SaaS/startups
Episode: Start-ups, Scale-ups and SPIN
Robin Hoyle
Well-known voice in the L&D space, global conference speaker, author of two books on learning culture, former sales director
Episode: Turning AI from a Buzzword into a Sales Advantage
Casper Guldager
AI strategist, former LEGO and KPMG leader
Executive AI / Adaptig
Episode: Building a Practical AI-First Sales Organisation
Emma Pacey
Trading Director at one of the UK's largest supermarket chains
Major UK Supermarket Chain
Episode: Why internal buy-in makes or breaks deals
Mike Pritchett
Entrepreneur and sales leader
Episode: AI can do the research, but it can’t build the relationship
Rebecca Bromwich
Global Account Director at Vodaphone who manages two of the largest global companies in the security and professional services spaces.
Vodaphone
Episode: Why you need to embrace two-faced strategies in the new era of buying
Myles Davidson
Head of Sales for EMEA at Zühlke
Zühlke
Episode: Working Collaboratively to Solve Problems
Steve Lindsey
Event Director at Lincoln West and organizer of the National Sales Conference
Lincoln West
Episode: The Evolution of Sales Events – Driving the Transformative Journey

Hosts

Robin Hoyle
Host with expertise in L&D, leadership, and learning culture; frequent speaker and author.
Rachel Massey
Co-host and host focusing on sales strategy, negotiations, and practical takeaways for practitioners.

Reviews

4.7 out of 5 stars from 21 ratings
  • Real insights

    Simple and well structured insights into negotiation. Looking forward to more episodes.

    Apple Podcasts
    5
    Ricky P Brown
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, listeners likely appreciate pragmatic frameworks and real-world anecdotes.
Real insights, simple and well-structured insights into negotiation.
The show is helpful for teams seeking actionable guidance on AI adoption and sustainable selling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#50
Philippines/Business
Apple Podcasts
#144
South Africa/Business

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Talking Points

Recent interactions between the hosts and their guests.

Curiosity that converts: The art of better questioning
Q: What do you think makes a powerful question in a customer conversation?
A powerful question begins with genuine inquiry and a readiness to follow up, aiming to understand what the customer really thinks and values, rather than just confirming your own assumptions.
Sales enablement reimagined — Where AI ends and humans begin
Q: How do you feel about the tools and the processes that we've got at the moment in that sort of sales enablement world?
There are so many tools out there for the sales team, and it's important to drive efficiency so salespeople can do what they do best, which is building relationships.
Building Persuasion
Q: What is your approach towards pitching?
It's important to focus on articulating the client's problems and showing how our solutions can bring significant value to them.
Building Persuasion
Q: How do you get to that point in understanding client needs?
The key is to ask the right questions and create an open dialogue with clients about their needs, even if it makes them uncomfortable.
The Evolution of Sales Events – Driving the Transformative Journey
Q: How has the pandemic changed the importance of face-to-face interactions?
Face-to-face interactions are still essential for developing interpersonal skills and building trust, which cannot be entirely replicated in online environments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mastering Sales and Negotiations

What is Mastering Sales and Negotiations about and what kind of topics does it cover?

The show collectively explores practical frameworks and real-world challenges in scaling sales, with a strong emphasis on founder-led selling, structured sales processes, and sustainable buyer conversations. Across episodes, guests—ranging from investors and PR leaders to AI strategists and senior sales executives—weigh in on how culture, governance, and human skills interact with automation and analytics to drive durable growth. Notable angles include SPIN and value-based selling, the tension between founder passion and scalable methodology, and the role of listening, questioning, and trusted-advisor behavior in elevating client relationships. The series tends to blend pragmatic playbooks with thoughtful leadership and organizational learn... more

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How many listeners does Mastering Sales and Negotiations get?

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How many episodes of Mastering Sales and Negotiations are there?

Mastering Sales and Negotiations launched 6 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mastering Sales and Negotiations?

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What guests have appeared on Mastering Sales and Negotiations?

Recent guests on Mastering Sales and Negotiations include:

1. Claus Klein-Ipsen
2. Claus Klein‑Ipsen
3. Robin Hoyle
4. Casper Guldager
5. Emma Pacey
6. Mike Pritchett
7. Rebecca Bromwich
8. Myles Davidson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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