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Artwork for Mastering Sales and Negotiations

Mastering Sales and Negotiations

Huthwaite International
Negotiation
Buying Cycle
Sales
B2B Marketing
Customer Listening
Sales Training
Dirty Tricks In Negotiation
Sales and Marketing Alignment
Growth
Artificial Intelligence
Healthcare
Sales Strategies
Hubspot
Digital Safety Solutions
Retention
Innovation
AI In Sales
Sales Enablement
Lead Generation
Emotional Intelligence

Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.

PublishesMonthlyEpisodes25Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Mastering Sales and Negotiations

Latest Episodes

Welcome back to the Mastering Sales and Negotiations podcast.

This week on the podcast, we were joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems and a long‑time advisor to founder‑led start‑ups and VC‑backed scale‑ups. In our conve... more

Start-ups, Scale-ups and SPIN In this episode of Mastering Sales and Negotiations, we’re joined by Claus Klein‑Ipsen, Chairman of the Board at Peak Systems, board member, and long-time advisor to founder‑led start-ups and VC‑backed scale-ups. Claus l... more

This week on the Mastering Sales and Negotiations podcast, we sat down with Casper Guldager, who shared some refreshingly honest insights about why AI so often stalls inside commercial teams, and what leaders can do to change that.

In this Quick Win... more

In this episode of Mastering Sales and Negotiations, we sit down with Casper Guldager, AI consultant and co‑founder of Adaptig, whose career spans a decade of helping organisations like LEGO and KPMG integrate AI into commercial performance.

Casper ... more

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Recent Guests

Claus Klein‑Ipsen
Investor, former corporate leader, chair of Peak Systems
Investor and board chair in SaaS/startups
Episode: Start-ups, Scale-ups and SPIN
Casper Guldager
AI strategist, former LEGO and KPMG leader
Executive AI / Adaptig
Episode: Building a Practical AI-First Sales Organisation
Robin Hoyle
Leading figure in learning and development, regular speaker, author of two books on learning culture
Huthwaite International
Episode: Curiosity that converts: The art of better questioning
Emma Pacey
Trading Director at one of the UK's largest supermarket chains
Major UK Supermarket Chain
Episode: Why internal buy-in makes or breaks deals
Mike Pritchett
Entrepreneur and sales leader
Episode: AI can do the research, but it can’t build the relationship
Rebecca Bromwich
Global Account Director at Vodaphone who manages two of the largest global companies in the security and professional services spaces.
Vodaphone
Episode: Why you need to embrace two-faced strategies in the new era of buying
Myles Davidson
Head of Sales for EMEA at Zühlke
Zühlke
Episode: Working Collaboratively to Solve Problems
Steve Lindsey
Event Director at Lincoln West and organizer of the National Sales Conference
Lincoln West
Episode: The Evolution of Sales Events – Driving the Transformative Journey
Tony Hughes
Chief Executive Officer at Huthwaite International
Huthwaite International
Episode: The Evolution of Sales Events – Driving the Transformative Journey

Host

Rachel Massey
Host of Mastering Sales and Negotiations; focuses on leadership, negotiation, and practical adoption of new methodologies.

Reviews

4.7 out of 5 stars from 21 ratings
  • Real insights

    Simple and well structured insights into negotiation. Looking forward to more episodes.

    Apple Podcasts
    5
    Ricky P Brown
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of guests and topics on AI and human skills.
Practical, actionable strategies come through clearly.
Real insights into negotiation and sales.

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Talking Points

Recent interactions between the hosts and their guests.

Curiosity that converts: The art of better questioning
Q: What do you think makes a powerful question in a customer conversation?
A powerful question begins with genuine inquiry and a readiness to follow up, aiming to understand what the customer really thinks and values, rather than just confirming your own assumptions.
Sales enablement reimagined — Where AI ends and humans begin
Q: How do you feel about the tools and the processes that we've got at the moment in that sort of sales enablement world?
There are so many tools out there for the sales team, and it's important to drive efficiency so salespeople can do what they do best, which is building relationships.
Building Persuasion
Q: What is your approach towards pitching?
It's important to focus on articulating the client's problems and showing how our solutions can bring significant value to them.
Building Persuasion
Q: How do you get to that point in understanding client needs?
The key is to ask the right questions and create an open dialogue with clients about their needs, even if it makes them uncomfortable.
The Evolution of Sales Events – Driving the Transformative Journey
Q: How has the pandemic changed the importance of face-to-face interactions?
Face-to-face interactions are still essential for developing interpersonal skills and building trust, which cannot be entirely replicated in online environments.

Audience Metrics

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Frequently Asked Questions About Mastering Sales and Negotiations

What is Mastering Sales and Negotiations about and what kind of topics does it cover?

The show centers on practical approaches to sales leadership, negotiation, and the humane integration of AI into client conversations. Across episodes, listeners hear how leaders model adoption, create safe spaces for experimentation, and design governance to scale AI without eroding relationships. Guests span AI strategists, L&D and learning culture experts, senior sales professionals, and consultants who discuss internal alignment, listening-based selling, and the evolving role of events and collaboration in sales. The format often highlights real-world rituals—from calendar optimization to stakeholder conversations—and repeatedly emphasizes trusted advisory behavior, curiosity, and the balance between automation and authentic human conne... more

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Which podcasts are similar to Mastering Sales and Negotiations?

These podcasts share a similar audience with Mastering Sales and Negotiations:

1. HBR On Leadership
2. Happy Place
3. Table Manners with Jessie and Lennie Ware
4. Sales Logic - Selling Strategies That Work
5. The Rest Is Politics

How many episodes of Mastering Sales and Negotiations are there?

Mastering Sales and Negotiations launched 6 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Mastering Sales and Negotiations?

Recent guests on Mastering Sales and Negotiations include:

1. Claus Klein‑Ipsen
2. Casper Guldager
3. Robin Hoyle
4. Emma Pacey
5. Mike Pritchett
6. Rebecca Bromwich
7. Myles Davidson
8. Steve Lindsey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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