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Artwork for Mastering Sales and Negotiations

Mastering Sales and Negotiations

Huthwaite International
Negotiation
Artificial Intelligence
Buying Cycle
Sales
B2B Marketing
Customer Listening
Sales Training
Lead Generation
Dirty Tricks In Negotiation
Sales and Marketing Alignment
Growth
Healthcare
Sales Strategies
Hubspot
Digital Safety Solutions
Retention
Innovation
AI In Sales
Sales Enablement
Branding

Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.

PublishesTwice monthlyEpisodes31Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Mastering Sales and Negotiations

Latest Episodes

Great sales teams still lose opportunities they expected to win, but those losses can offer some of the most valuable lessons.

In this Quick Win episode, we revisit the key takeaways from our conversation with Anna Betts, Head of Business Developmen... more

YouTube

Welcome back to the Mastering Sales & Negotiations podcast.

Anna Betts joins us this week to share what she has built over 22 years in professional services, including more than 15 years at PwC and her current role as Head of Business Development & ... more

YouTube

Exhibitions create a rare opportunity to engage prospective customers face-to-face, but many teams fail to make the most of those interactions.

In this Quick Win episode, hosts Rachel Massey and Robin Hoyle revisit some of the key lessons from their... more

YouTube

Welcome back to the Mastering Sales & Negotiations podcast.

This week, we're joined by Tracy Shah, Joint Managing Director at Venture Marketing Group. Having spent decades working across exhibitions, conferences and events, Tracy has seen first-hand... more

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Recent Guests

Tracy Shah
Joint Managing Director of Venture Marketing Group
Venture Marketing Group
Episode: Turning exhibitions into sales opportunities
Robin Hoyle
Industry expert associated with World of Learning events
Episode: Turning exhibitions into sales opportunities
Dr. Simon Hefti
Co-founder and chairman of D1, Zurich-based data and AI consultancy
D1
Episode: Stop collecting data. Start using it.
Simon Hefti
Co-founder and chairman of D One
D One
Episode: Making sense of sales data
Claus Klein-Ipsen
Chairman of the Board at Peak Systems; investor and advisor to founder-led startups
Peak Systems
Episode: Founder-led selling works… until it doesn’t.
Will Ockenden
Former podcast guest; Joint Managing Director of Prohibition PR
Prohibition PR
Episode: Founder-led selling works… until it doesn’t.
Claus Klein‑Ipsen
Investor, former corporate leader, chair of Peak Systems
Investor and board chair in SaaS/startups
Episode: Start-ups, Scale-ups and SPIN
Casper Guldager
AI strategist, former LEGO and KPMG leader
Executive AI / Adaptig
Episode: Building a Practical AI-First Sales Organisation
Emma Pacey
Trading Director at one of the UK's largest supermarket chains
Major UK Supermarket Chain
Episode: Why internal buy-in makes or breaks deals

Hosts

Rachel Massey
Host of the show; active in leading discussions on sales, negotiations, and learning culture.
Robin Hoyle
Co-host and guest expert in learning culture, AI adoption in sales, and event-driven sales strategies.

Reviews

4.7 out of 5 stars from 21 ratings
  • Real insights

    Simple and well structured insights into negotiation. Looking forward to more episodes.

    Apple Podcasts
    5
    Ricky P Brown
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful discussions on balancing AI with human skills in selling.
Excellent mix of data, coaching, and real-world examples.
Real insights and practical negotiation tips that are easy to apply.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#240
United States/Business
Apple Podcasts
#12
United Kingdom/Business

Talking Points

Recent interactions between the hosts and their guests.

Curiosity that converts: The art of better questioning
Q: What do you think makes a powerful question in a customer conversation?
A powerful question begins with genuine inquiry and a readiness to follow up, aiming to understand what the customer really thinks and values, rather than just confirming your own assumptions.
Sales enablement reimagined — Where AI ends and humans begin
Q: How do you feel about the tools and the processes that we've got at the moment in that sort of sales enablement world?
There are so many tools out there for the sales team, and it's important to drive efficiency so salespeople can do what they do best, which is building relationships.
Building Persuasion
Q: What is your approach towards pitching?
It's important to focus on articulating the client's problems and showing how our solutions can bring significant value to them.
Building Persuasion
Q: How do you get to that point in understanding client needs?
The key is to ask the right questions and create an open dialogue with clients about their needs, even if it makes them uncomfortable.
The Evolution of Sales Events – Driving the Transformative Journey
Q: How has the pandemic changed the importance of face-to-face interactions?
Face-to-face interactions are still essential for developing interpersonal skills and building trust, which cannot be entirely replicated in online environments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mastering Sales and Negotiations

What is Mastering Sales and Negotiations about and what kind of topics does it cover?

A practical, practitioner-led series focused on turning established sales methodologies into repeatable, real-world outcomes. Episodes emphasize cross-functional alignment between sales and marketing, the intelligent use of data and AI to inform conversations, and the human skills that keep deals moving—such as questioning, listening, and negotiation. Unique angles include founder-led dynamics transitioning to scalable sales processes, embedding AI in everyday selling, and treating exhibitions or events as extended, multi-step campaigns rather than one-off interactions. The show often features guests with hands-on experience in scaling teams, leveraging data, and shaping buyer-centric strategies, making it particularly useful for teams seek... more

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Which podcasts are similar to Mastering Sales and Negotiations?

These podcasts share a similar audience with Mastering Sales and Negotiations:

1. Embracing Marketing Mistakes
2. Masters of Scale
3. The Diary Of A CEO with Steven Bartlett
4. A Bit of Optimism
5. Founders

How many episodes of Mastering Sales and Negotiations are there?

Mastering Sales and Negotiations launched 7 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mastering Sales and Negotiations?

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What guests have appeared on Mastering Sales and Negotiations?

Recent guests on Mastering Sales and Negotiations include:

1. Tracy Shah
2. Robin Hoyle
3. Dr. Simon Hefti
4. Simon Hefti
5. Claus Klein-Ipsen
6. Will Ockenden
7. Claus Klein‑Ipsen
8. Casper Guldager

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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