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Artwork for SMC: School Marketing and Communications

SMC: School Marketing and Communications

imageseven
School Marketing
Image7
Artificial Intelligence
Image 7
SEO
Brand Clarity
School Marketing and Communications
Enrollment
Education
Google
Six Sense
Brand Purpose
Brand Awareness
Marketing and Communications Strategy
Decision Making In Education
Westbourne Grammar School
B2B Buyer Journey
Imagine8
Marketing
Performance Marketing

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

PublishesTwice monthlyEpisodes247Founded12 years ago
Number of ListenersCategories
BusinessEducationMarketing

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Artwork for SMC: School Marketing and Communications

Latest Episodes

The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – Applied

In the final episode of 'How parents form confidence – and what it means for your marketing strategy', Charlie discusse... more

The Insight Series with Charlie Maughan and Suzanne Willcock – How parents form confidence - and what it means for your marketing strategy – What we see

In episode four of the Insight Series on how parents form confidence, Charlie is joined by ima... more

The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Insight

In episode three of the Insight Series on how parents form confidence, Charlie discusses why confidence is rarely b... more

The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Reality

In this episode of the Insight Series, Charlie examines why schools do not usually lose enrolments because they lac... more

Key Facts

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Recent Guests

Suzanne Willcock
Group Account Director at Image7
Image7
Episode: 246: What changes when strategy aligns with how confidence is formed – 4/5
Cass Kirkpatrick
Account Director at Image 7
Image 7
Episode: 241: What new school marketers learn the hard way – 4/5
James Tindall
Senior Account Manager joining via interwebs
imageseven
Episode: 235: Stop chasing clicks: how brand building drives long-term school growth
Mary Henry
Director of Community Relations
Wesley College, Perth
Episode: 234: Dude, where did my search traffic go? — Why AI summaries are changing SEO
Andrew Sculthorpe
Managing Partner
Image Heaven
Episode: 232: Have your prospective parents already decided before they engage?
Harrison Shearn
Digital Marketing Specialist, Image 7
Image 7
Episode: 231: How to get the most from your outsourced marcom support

Hosts

Charlie Maughan
Host of SMC: School Marketing and Communications
Rita Kilroy
Co-host of SMC: School Marketing and Communications

Reviews

4.7 out of 5 stars from 18 ratings
  • Awesome podcast

    Really like this one.

    Apple Podcasts
    5
    9958577584
    Australia7 years ago
  • Very relevant

    A very relevant and interesting podcast that gives great tips for school marketers.

    Apple Podcasts
    5
    CharlieAus
    Australia7 years ago
  • Practical articulate and fun

    Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.

    Apple Podcasts
    5
    wKjoy
    Australia11 years ago
  • This is quality stuff!

    You know these guys have great chemistry and the podcast is very informative. I have subscribed and am looking forward to more episodes. Nice tight presentation and natural sounding production - doesn’t sound staged at all - more like two well informed friends having a very informative chat, keep it going guys!

    Apple Podcasts
    5
    Wayne-Brown
    Ireland12 years ago
  • Account Manager

    This was great to listen to and really gives you food for thought. Very informative and so relevant to today's school marketers.

    Apple Podcasts
    5
    Clare Ravasini
    Australia12 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Two hosts have great chemistry and share practical, current school marketing insights.
Audience gets actionable tips they can apply to brand clarity and enrollment strategies.
The show blends industry experience with friendly banter, making complex topics approachable.
Listeners praise the actionable guidance for school marketers and desire for more episodes.
Audience notes the focus on education marketing differentiates from generic marketing podcasts.

Talking Points

Recent interactions between the hosts and their guests.

231: How to get the most from your outsourced marcom support
Q: What is the practical impact of Google AI mode on school marketing strategies?
The hosts suggest focusing on robust on-page optimization, structured Q&A content, and clear source links because AI mode emphasizes the content of pages over traditional link-based rankings and ads. This shifts emphasis toward foundational SEO and content usefulness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SMC: School Marketing and Communications

What is SMC: School Marketing and Communications about and what kind of topics does it cover?

This show concentrates on school marketing, communications, and enrollment dynamics, with a focus on brand clarity, consistent cross-touchpoint experiences, and long-term growth for education institutions. Episodes frequently dissect how schools build trust with families through cohesive messaging, practical audits of communications, and strategic use of owned channels, tours, and community storytelling. A distinguishing trait is the blend of practitioner experience from education marketers and hands-on guidance on working with outsourced marcom, AI-assisted content, and video storytelling, making it especially valuable for school leaders, communications pros, and marketing teams seeking practical, implementation-ready tactics.

Where can I find podcast stats for SMC: School Marketing and Communications?

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How many listeners does SMC: School Marketing and Communications get?

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What are the audience demographics for SMC: School Marketing and Communications?

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How many subscribers and views does SMC: School Marketing and Communications have?

To see how many followers or subscribers SMC: School Marketing and Communications has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SMC: School Marketing and Communications?

These podcasts share a similar audience with SMC: School Marketing and Communications:

1. smj: school marketing journal
2. No Filter
3. The GaryVee Audio Experience

How many episodes of SMC: School Marketing and Communications are there?

SMC: School Marketing and Communications launched 12 years ago and published 247 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SMC: School Marketing and Communications?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SMC: School Marketing and Communications?

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How do I access podcast episode transcripts for SMC: School Marketing and Communications?

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What guests have appeared on SMC: School Marketing and Communications?

Recent guests on SMC: School Marketing and Communications include:

1. Suzanne Willcock
2. Cass Kirkpatrick
3. James Tindall
4. Mary Henry
5. Andrew Sculthorpe
6. Harrison Shearn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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