
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
| Publishes | Twice monthly | Episodes | 252 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducation | |||

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Applied
In the final episode of 'Creating clarity parents can see and navigate', Charlie turns the series into a practical framework for school marketers. He... more
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – What we see
A school brand can look impressive and still leave parents uncertain. In this episode of the Insight Series, Charlie is joined by imageseven Accou... more
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Insight Clarity of message depends less on one strong asset, than on the system connecting every interaction. Charlie explores why a school can follow its s... more
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Reality
Small disconnects in brand experience can do more damage than a school realises. In episode two of 'Creating clarity parents can see and navigate... more
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Really like this one.
A very relevant and interesting podcast that gives great tips for school marketers.
Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.
You know these guys have great chemistry and the podcast is very informative. I have subscribed and am looking forward to more episodes. Nice tight presentation and natural sounding production - doesn’t sound staged at all - more like two well informed friends having a very informative chat, keep it going guys!
This was great to listen to and really gives you food for thought. Very informative and so relevant to today's school marketers.
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Apple Podcasts | #90 |
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Industry-focused insights into school marketing and communications, with a spotlight on how to create cohesive experiences across websites, print, tours, and campus interactions. Episodes emphasize design systems, brand clarity, and aligning internal teams to build parent confidence and sustain enrollment momentum. A recurring feature promotes integrated video and content solutions, illustrating how schools can scale messaging and visuals while reducing cognitive load for families. Notably, leadership alignment, cross-functional collaboration, and a systems-based approach are presented as the core drivers of trust and long-term enrollment success. This show is likely to appeal to school marketers, communications leaders, and enrollment mana... more
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SMC: School Marketing and Communications launched 12 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on SMC: School Marketing and Communications include:
1. Shelley Garcia-Webb
2. Suzanne Willcock
3. Cass Kirkpatrick
4. James Tindall
5. Mary Henry
6. Andrew Sculthorpe
7. Harrison Shearn
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