
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
| Publishes | Twice monthly | Episodes | 247 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationMarketingBusiness | |||

The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – Applied
In the final episode of 'How parents form confidence – and what it means for your marketing strategy', Charlie discusse... more
The Insight Series with Charlie Maughan and Suzanne Willcock – How parents form confidence - and what it means for your marketing strategy – What we see
In episode four of the Insight Series on how parents form confidence, Charlie is joined by ima... more
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Insight
In episode three of the Insight Series on how parents form confidence, Charlie discusses why confidence is rarely b... more
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Reality
In this episode of the Insight Series, Charlie examines why schools do not usually lose enrolments because they lac... more
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Really like this one.
A very relevant and interesting podcast that gives great tips for school marketers.
Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.
You know these guys have great chemistry and the podcast is very informative. I have subscribed and am looking forward to more episodes. Nice tight presentation and natural sounding production - doesn’t sound staged at all - more like two well informed friends having a very informative chat, keep it going guys!
This was great to listen to and really gives you food for thought. Very informative and so relevant to today's school marketers.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #143 |
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This show concentrates on school marketing, communications, and enrollment dynamics, with a focus on brand clarity, consistent cross-touchpoint experiences, and long-term growth for education institutions. Episodes frequently dissect how schools build trust with families through cohesive messaging, practical audits of communications, and strategic use of owned channels, tours, and community storytelling. A distinguishing trait is the blend of practitioner experience from education marketers and hands-on guidance on working with outsourced marcom, AI-assisted content, and video storytelling, making it especially valuable for school leaders, communications pros, and marketing teams seeking practical, implementation-ready tactics.
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These podcasts share a similar audience with SMC: School Marketing and Communications:
1. smj: school marketing journal
2. No Filter
3. The GaryVee Audio Experience
SMC: School Marketing and Communications launched 12 years ago and published 247 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on SMC: School Marketing and Communications include:
1. Suzanne Willcock
2. Cass Kirkpatrick
3. James Tindall
4. Mary Henry
5. Andrew Sculthorpe
6. Harrison Shearn
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