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Artwork for SMC: School Marketing and Communications

SMC: School Marketing and Communications

imageseven
School Marketing
Image7
Image 7
Artificial Intelligence
School Branding
Brand Clarity
School Marketing and Communications
SEO
Nielsen Norman Group
Enrollment
Education
Marketing and Communications Strategy
Brand Awareness
Brand Purpose
Google
Imagine8
Six Sense
Decision Making In Education
Brand Consistency
Confidence

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

PublishesTwice monthlyEpisodes252Founded12 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for SMC: School Marketing and Communications

Latest Episodes

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Applied

In the final episode of 'Creating clarity parents can see and navigate', Charlie turns the series into a practical framework for school marketers. He... more

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – What we see

A school brand can look impressive and still leave parents uncertain. In this episode of the Insight Series, Charlie is joined by imageseven Accou... more

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Insight Clarity of message depends less on one strong asset, than on the system connecting every interaction. Charlie explores why a school can follow its s... more

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Reality

Small disconnects in brand experience can do more damage than a school realises. In episode two of 'Creating clarity parents can see and navigate... more

Key Facts

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Recent Guests

Shelley Garcia-Webb
Account Director at Image7, invited guest to discuss school branding and clarity
Image7
Episode: 251: When a school's brand just makes sense – 4/5
Suzanne Willcock
Group Account Director at Image7
Image7
Episode: 246: What changes when strategy aligns with how confidence is formed – 4/5
Cass Kirkpatrick
Account Director at Image 7
Image 7
Episode: 241: What new school marketers learn the hard way – 4/5
James Tindall
Senior Account Manager joining via interwebs
imageseven
Episode: 235: Stop chasing clicks: how brand building drives long-term school growth
Mary Henry
Director of Community Relations
Wesley College, Perth
Episode: 234: Dude, where did my search traffic go? — Why AI summaries are changing SEO
Andrew Sculthorpe
Managing Partner
Image Heaven
Episode: 232: Have your prospective parents already decided before they engage?
Harrison Shearn
Digital Marketing Specialist, Image 7
Image 7
Episode: 231: How to get the most from your outsourced marcom support

Hosts

Charlie Maughan
Host of SMC: School Marketing and Communications; affiliated with Image7 / imageseven (educational marketing agency).
Rita Kilroy
Co-host/host of SMC: School Marketing and Communications; affiliated with Image7 / imageseven team.

Reviews

4.7 out of 5 stars from 18 ratings
  • Awesome podcast

    Really like this one.

    Apple Podcasts
    5
    9958577584
    Australia7 years ago
  • Very relevant

    A very relevant and interesting podcast that gives great tips for school marketers.

    Apple Podcasts
    5
    CharlieAus
    Australia7 years ago
  • Practical articulate and fun

    Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.

    Apple Podcasts
    5
    wKjoy
    Australia11 years ago
  • This is quality stuff!

    You know these guys have great chemistry and the podcast is very informative. I have subscribed and am looking forward to more episodes. Nice tight presentation and natural sounding production - doesn’t sound staged at all - more like two well informed friends having a very informative chat, keep it going guys!

    Apple Podcasts
    5
    Wayne-Brown
    Ireland12 years ago
  • Account Manager

    This was great to listen to and really gives you food for thought. Very informative and so relevant to today's school marketers.

    Apple Podcasts
    5
    Clare Ravasini
    Australia12 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, practical insights for school marketers.
Hosts have strong chemistry and deliver actionable tips for enrollment.
Production quality is professional and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#90
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

251: When a school's brand just makes sense – 4/5
Q: How does internal alignment translate to the parent experience?
Internal clarity leads to a seamless external experience where the website, enrolment materials, advertising, and tours reinforce the same story, reducing confusion about whether the school is traditional or innovative and helping parents engage more deeply.
251: When a school's brand just makes sense – 4/5
Q: What are the signs that a school's brand doesn't make sense to parents?
When a school's work is strong but the parent experience feels harder due to fragmented touchpoints, resulting in parents having to piece together a single story from the prospectus, website, tours, and social media, causing friction.
231: How to get the most from your outsourced marcom support
Q: What is the practical impact of Google AI mode on school marketing strategies?
The hosts suggest focusing on robust on-page optimization, structured Q&A content, and clear source links because AI mode emphasizes the content of pages over traditional link-based rankings and ads. This shifts emphasis toward foundational SEO and content usefulness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SMC: School Marketing and Communications

What is SMC: School Marketing and Communications about and what kind of topics does it cover?

Industry-focused insights into school marketing and communications, with a spotlight on how to create cohesive experiences across websites, print, tours, and campus interactions. Episodes emphasize design systems, brand clarity, and aligning internal teams to build parent confidence and sustain enrollment momentum. A recurring feature promotes integrated video and content solutions, illustrating how schools can scale messaging and visuals while reducing cognitive load for families. Notably, leadership alignment, cross-functional collaboration, and a systems-based approach are presented as the core drivers of trust and long-term enrollment success. This show is likely to appeal to school marketers, communications leaders, and enrollment mana... more

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Which podcasts are similar to SMC: School Marketing and Communications?

These podcasts share a similar audience with SMC: School Marketing and Communications:

1. Mastering Social Media for Schools

How many episodes of SMC: School Marketing and Communications are there?

SMC: School Marketing and Communications launched 12 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SMC: School Marketing and Communications?

Recent guests on SMC: School Marketing and Communications include:

1. Shelley Garcia-Webb
2. Suzanne Willcock
3. Cass Kirkpatrick
4. James Tindall
5. Mary Henry
6. Andrew Sculthorpe
7. Harrison Shearn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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