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Mumbrellacast

Mumbrella
Mumbrella360
Nine Network
Advertising Industry
Job Redundancies
Australian Media
Meta
Creative Agencies
Gender Equality
Artificial Intelligence
News Bargaining Code
Telstra
M&C Saatchi
Crisis Communication
Advertising
Universal Pictures
Marketing Strategy
Cinema Industry
Creativity
AI In Marketing
Nike

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesTwice weeklyEpisodes401Founded16 years ago
Number of ListenersCategories
BusinessMarketingNewsBusiness News

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Latest Episodes

We've crossed the picket line to present this week's episode of the Mumbrellacast.

Around the time of recording this episode, ABC employees were returning to work from their 24-hour strike -- the first in 20 years -- which means the skeleton staffer... more

The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of th... more

Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth.

Speaking to the Mumbrellacast, the founder of Howatson... more

Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtr... more

Key Facts

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Recent Guests

Nicholas Gray
MD and publisher of The Australian and Prestige at News Corp Australia
News Corp Australia
Episode: ARN delivers the goods at latest upfront, and a News Corp insider opens up
Michele Levine
CEO of Roy Morgan
Roy Morgan
Episode: Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Amber di Scotto Perta
Former chief client officer at Edelman, with extensive experience in comms and marketing.
Edelman
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Celia Harding
Represents the agency Leopard, discussing the implications of recent changes in AI and marketing.
Leopard
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Alberto Vergara
A speaker at the Remade Conference discussing AI's impact on retail
Zitcha
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Peter Wilkinson
Crisis communications expert
Wilkinson Butler
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Asha Dooley
President of Funerals Australia
Funerals Australia
Episode: Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Ruben Schreurs
Global CEO at Ebiquity
Ebiquity
Episode: 'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Chris Wirasinha
Co-founder of Linkby, previously founded Pedestrian
Linkby
Episode: SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry

Hosts

Hal Crawford
Host of the Mumbrellacast
Abe Udy
Host of Mumbrellacast

Reviews

4.4 out of 5 stars from 55 ratings
  • Please!!!

    Nathan - bit more energy please!

    Apple Podcasts
    5
    Tyler Isa
    Australia8 months ago
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australiaa year ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australia2 years ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia4 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews call for sharper prep and more engaging delivery from hosts.
Listeners appreciate industry-insider perspectives and timely discussions of market shifts.
Critiques note inconsistent audio quality and pacing in some episodes.
Positive feedback highlights strong weekly roundups and deep-dive interviews.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#6
Australia/Business/Marketing
Apple Podcasts
#195
Australia/Business
Apple Podcasts
#131
Singapore/Business/Marketing
Apple Podcasts
#151
New Zealand/Business/Marketing
Apple Podcasts
#190
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: What lessons, if any, is news applying to the onset of digital that happened twenty-odd years ago?
With AI, there are obviously incredible opportunities, but we are really being cautious about consumer-facing things due to obvious risks.
ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: Is print dead or when is it dead?
It's absolutely not dead. It's still a really significant part of our business.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What differentiates trust from distrust in the context of business?
Michele explained that while trust is a feel-good metric, distrust is a much more powerful, negative sentiment that can fundamentally challenge businesses.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What did you feel when you read the Mark Ritson piece?
Michele expressed respect for Mark Ritson but found his perspective to lack depth and understanding of the governance issues at stake when it comes to trust and distrust.
‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Q: Do you see the trend of senior redundancies continuing?
Yes, it's likely to continue as companies look to cut costs and restructure their teams around efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

A lively, industry-forward show focused on the Australian media, marketing and advertising scene, blending weekly news roundups with in-depth interviews from senior executives, agency leaders and industry thinkers. Episodes frequently explore shifts in ownership, regulatory changes, AI and technology's impact on marketing, audience strategies, streaming and TV trends, and high-profile PR crises. The show stands out for its strong, practitioner-focused discussions with top-tier guests and regular industry insiders, offering timely context for professionals deciding where to invest attention, talent or sponsorship dollars.

Where can I find podcast stats for Mumbrellacast?

Rephonic provides a wide range of podcast stats for Mumbrellacast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mumbrellacast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mumbrellacast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Mumbrellacast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Mumbrellacast?

Rephonic provides comprehensive predictive audience data for Mumbrellacast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Game Changers Radio
2. Squiz Today
3. The Briefing
4. News Club
5. 7am

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 16 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mumbrellacast?

Rephonic pulls ratings and reviews for Mumbrellacast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Mumbrellacast?

Rephonic provides full transcripts for episodes of Mumbrellacast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Nicholas Gray
2. Michele Levine
3. Amber di Scotto Perta
4. Celia Harding
5. Alberto Vergara
6. Peter Wilkinson
7. Asha Dooley
8. Ruben Schreurs

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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