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Mumbrellacast

Mumbrella
Nine Network
Advertising
Australian Media
Telstra
Southern Cross Austereo
Seven Network
Australia
Meta
Youtube
Google
Mumbrella360
SBS
Artificial Intelligence
Advertising Industry
Marketing
Olympics
Seven West Media
Social Media
ABC
Antoinette Lattouf

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesTwice weeklyEpisodes401Founded17 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

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Latest Episodes

Today's Mumbrellacast has a slightly different format to usual.

It features a conversation between Tim Burrowes and Josh Simons, the CEO of Vinyl Group.

It's fair to say the two have had differences of opinion and have both written about them publi... more

This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting - at least, not one that has anything to do with Hughesy.

M&C Saatchi's local management takeover, announced ju... more

Irene Hulme and Tim Burrowes cover the news and the first questions that come to mind. Specifically, was this the plan all along, and now that Seven is firmly in control, what are the implications for the radio side of the business?

The sunshine returned to Sydney just in time for the start of upfronts season, with SBS, Foxtel, and News Corp all proudly displaying their various wares to media buyers during the week.

The biggest news from SBS was confirmation that it had secured... more

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Recent Guests

Nicholas Gray
MD and publisher of The Australian and Prestige at News Corp Australia
News Corp Australia
Episode: ARN delivers the goods at latest upfront, and a News Corp insider opens up
Michele Levine
CEO of Roy Morgan
Roy Morgan
Episode: Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Amber di Scotto Perta
Former chief client officer at Edelman, with extensive experience in comms and marketing.
Edelman
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Celia Harding
Represents the agency Leopard, discussing the implications of recent changes in AI and marketing.
Leopard
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Alberto Vergara
A speaker at the Remade Conference discussing AI's impact on retail
Zitcha
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Peter Wilkinson
Crisis communications expert
Wilkinson Butler
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Asha Dooley
President of Funerals Australia
Funerals Australia
Episode: Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Ruben Schreurs
Global CEO at Ebiquity
Ebiquity
Episode: 'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Chris Wirasinha
Co-founder of Linkby, previously founded Pedestrian
Linkby
Episode: SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry

Hosts

Tim Burrowes
Host of Mumbrellacast, Mumbrella
Abe Udy
Host of MumbrellaCast, Mumbrella
Hal Crawford
Host of the Mumbrellacast, Mumbrella

Reviews

4.4 out of 5 stars from 56 ratings
  • Please!!!

    Nathan - bit more energy please!

    Apple Podcasts
    5
    Tyler Isa
    Australiaa year ago
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australiaa year ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australia2 years ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia4 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are credible and bring diverse perspectives across media and marketing.
Content is consistently relevant to Australian media, though sometimes length varies.
Energy and pacing need improvement; some episodes feel uneven in production quality.
The host balance and depth of analysis are strong, with useful industry takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#2
Australia/Business/Marketing
Apple Podcasts
#129
Australia/Business
Apple Podcasts
#39
New Zealand/Business/Marketing
Apple Podcasts
#168
Singapore/Business/Marketing
Apple Podcasts
#181
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: What lessons, if any, is news applying to the onset of digital that happened twenty-odd years ago?
With AI, there are obviously incredible opportunities, but we are really being cautious about consumer-facing things due to obvious risks.
ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: Is print dead or when is it dead?
It's absolutely not dead. It's still a really significant part of our business.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What differentiates trust from distrust in the context of business?
Michele explained that while trust is a feel-good metric, distrust is a much more powerful, negative sentiment that can fundamentally challenge businesses.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What did you feel when you read the Mark Ritson piece?
Michele expressed respect for Mark Ritson but found his perspective to lack depth and understanding of the governance issues at stake when it comes to trust and distrust.
‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Q: Do you see the trend of senior redundancies continuing?
Yes, it's likely to continue as companies look to cut costs and restructure their teams around efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

A concise overview of the show highlights Australian media, marketing, and advertising news, paired with in-depth conversations with industry leaders. Recent episodes cover strategic shifts in major media houses, regulatory impacts on local content, AI's role in marketing and journalism, and high-level discussions on PR, branding, and crisis management. The format frequently blends upfront news recaps with expert interviews, offering practical takeaways for professionals evaluating media strategies, sponsorship opportunities, and industry trends. A standout is the panel-driven approach that surfaces multi-perspective insights from senior executives, agency leaders, and transformative tech players, making it valuable for listeners who want a... more

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How many listeners does Mumbrellacast get?

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How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Game Changers Radio
2. The Solo Bureau
3. Unleashed
4. The Quarter Hour: the daily podcast for radio nerds
5. No Filter

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 17 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Nicholas Gray
2. Michele Levine
3. Amber di Scotto Perta
4. Celia Harding
5. Alberto Vergara
6. Peter Wilkinson
7. Asha Dooley
8. Ruben Schreurs

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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