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Mumbrellacast

Mumbrella
Nine Network
Advertising
Australian Media
Telstra
Southern Cross Austereo
Seven Network
Australia
Meta
Youtube
Google
Mumbrella360
SBS
Artificial Intelligence
Advertising Industry
Marketing
Olympics
Seven West Media
Social Media
ABC
Antoinette Lattouf

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesTwice weeklyEpisodes401Founded17 years ago
Number of ListenersCategories
BusinessNewsBusiness NewsMarketing

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Latest Episodes

Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes.

Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ... more

Welcome to the latest Mumbrellacast, where unfortunately Karl Stefanovic won't be joining us this week.

Instead, we'll make do with the freshest five-piece since Jackson 5: Abe Udy, Tim Burrowes, Eleanor Dickinson, Nathan Jolly, and Lauren Joyce.

I... more

Welcome to the latest episode of the Mumbrellacast. Today, we're joined by Tommy Robinson to discuss whether or not those bloody—oh wait, our lawyers have advised us to drop that segment, so we will instead start by discussing Karl Stefanovic's perfe... more

Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss Ja... more

Key Facts

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Recent Guests

Nicholas Gray
MD and publisher of The Australian and Prestige at News Corp Australia
News Corp Australia
Episode: ARN delivers the goods at latest upfront, and a News Corp insider opens up
Michele Levine
CEO of Roy Morgan
Roy Morgan
Episode: Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Amber di Scotto Perta
Former chief client officer at Edelman, with extensive experience in comms and marketing.
Edelman
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Celia Harding
Represents the agency Leopard, discussing the implications of recent changes in AI and marketing.
Leopard
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Alberto Vergara
A speaker at the Remade Conference discussing AI's impact on retail
Zitcha
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Peter Wilkinson
Crisis communications expert
Wilkinson Butler
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Asha Dooley
President of Funerals Australia
Funerals Australia
Episode: Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Ruben Schreurs
Global CEO at Ebiquity
Ebiquity
Episode: 'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Chris Wirasinha
Co-founder of Linkby, previously founded Pedestrian
Linkby
Episode: SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry

Hosts

Hal Crawford
Host of the Mumbrellacast
Abe Udy
Host of the Mumbrellacast

Reviews

4.4 out of 5 stars from 55 ratings
  • Please!!!

    Nathan - bit more energy please!

    Apple Podcasts
    5
    Tyler Isa
    Australiaa year ago
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australiaa year ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australia2 years ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia4 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback calls for higher audio quality and more prepared hosts.
Positive notes on industry insights and depth of interviews, with mixed comments on production quality.
Listeners praise concise weekly media roundups and deep-dive guest conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: What lessons, if any, is news applying to the onset of digital that happened twenty-odd years ago?
With AI, there are obviously incredible opportunities, but we are really being cautious about consumer-facing things due to obvious risks.
ARN delivers the goods at latest upfront, and a News Corp insider opens up
Q: Is print dead or when is it dead?
It's absolutely not dead. It's still a really significant part of our business.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What differentiates trust from distrust in the context of business?
Michele explained that while trust is a feel-good metric, distrust is a much more powerful, negative sentiment that can fundamentally challenge businesses.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What did you feel when you read the Mark Ritson piece?
Michele expressed respect for Mark Ritson but found his perspective to lack depth and understanding of the governance issues at stake when it comes to trust and distrust.
‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Q: Do you see the trend of senior redundancies continuing?
Yes, it's likely to continue as companies look to cut costs and restructure their teams around efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

The show centers on weekly, high-level overviews of the Australian media, marketing, and advertising sectors, paired with in-depth conversations with senior industry figures. Episodes often cover market dynamics, regulation, AI in marketing, and strategic moves by major players, along with notable industry events and upfronts. A standout angle is the mix of raw industry analysis with executive-level interviews, giving listeners both context and actionable takeaways for media planning, PR, and sponsorship opportunities. The format tends to blend news recaps with thoughtful debates on strategy, making it a useful resource for advertisers, agencies, and brands seeking insight into Australia's media economy.

Noteworthy is the emphasis on local... more

Where can I find podcast stats for Mumbrellacast?

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How many listeners does Mumbrellacast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Mumbrellacast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Game Changers Radio
2. The Fin
3. The Quarter Hour: the best daily radio industry podcast
4. Full Story
5. News Club

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 17 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mumbrellacast?

Rephonic pulls ratings and reviews for Mumbrellacast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Mumbrellacast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Nicholas Gray
2. Michele Levine
3. Amber di Scotto Perta
4. Celia Harding
5. Alberto Vergara
6. Peter Wilkinson
7. Asha Dooley
8. Ruben Schreurs

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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