Rephonic
Artwork for Mumbrellacast

Mumbrellacast

Mumbrella
Mumbrella360
Nine Network
Advertising Industry
Job Redundancies
Seven Network
Australian Media
Creative Agencies
Gender Equality
Artificial Intelligence
News Bargaining Code
Telstra
M&C Saatchi
Crisis Communication
Advertising
Marketing Strategy
Cinema Industry
Universal Pictures
AI In Marketing
Creativity
Nike

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesWeeklyEpisodes401Founded16 years ago
Number of ListenersCategories
BusinessMarketingNewsBusiness News

Listen to this Podcast

Artwork for Mumbrellacast

Latest Episodes

24 September 2025

This week:

Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder... more

18 September 2025

Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and rev... more

11 September 2025

Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see... more

4 September 2025

The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad restrictions. Tim was there too, and he's here to share all the details of the event - and t... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

15 Minutes with the Boss
15 Minutes with the BossThe Australian Financial Review
The Fin
The FinAustralian Financial Review
Chanticleer
ChanticleerAustralian Financial Review

Recent Guests

Asha Dooley
President of Funerals Australia
Funerals Australia
Episode: Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Ruben Schreurs
Global CEO at Ebiquity
Ebiquity
Episode: 'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Chris Wirasinha
Co-founder of Linkby, previously founded Pedestrian
Linkby
Episode: SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry
Mat Baxter
Former IPG executive and marketing industry veteran
Former IPG
Episode: Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland
Jonathan Hunt
Vice President of Hubspot Media
Hubspot
Episode: A look inside Hubspot's content strategy
Jane Huxley
CEO of Are Media
Are Media
Episode: Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?
Lucio Ribeiro
Co-founder of Innovator Series
Innovator Series
Episode: Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?
Will Easton
Managing Director at Meta ANZ
Meta
Episode: A nothing-off-limits chat with Meta ANZ boss Will Easton
Paul Hewett
CEO of In Marketing We Trust
In Marketing We Trust
Episode: The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven

Hosts

Abe Udy
Host of the Mumbrella podcast, providing insights across episodes.
Hal Crawford
Host and presenter, known for engaging industry discussions.
Tim Burrowes
Publisher and key analyst of the Mumbrella team, known for insightful commentary on media news.

Reviews

4.4 out of 5 stars from 55 ratings
  • Please!!!

    Nathan - bit more energy please!

    Apple Podcasts
    5
    Tyler Isa
    Australia2 months ago
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australia6 months ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australiaa year ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia3 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth of insights and the valuable industry discussions, often praising the interview guests.
The podcast is recognized as a useful resource for staying updated on Australian media trends, making it particularly relevant for professionals in the sector.
There are some criticisms regarding the consistency of quality and presentation style, suggesting a need for improvement in host delivery.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Q: So how do people generally choose a funeral director?
They use brand advertising and Google Search to reach potential customers.
Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Q: How can I ask you, why on earth did you decide to interview Asha?
The interview was prompted by a rebrand of the Australian Funeral Directors Association.
Is James Taylor the man for the job at Ooh Media?
Q: How suitable do you think James Taylor is to the world of outdoor media?
While James Taylor has solid experience at SBS, concerns arise regarding his lack of direct involvement in commercial media, which may affect his success at Ooh Media.
Dentsu ANZ's leadership bombshell, News Corp's full-year financials, and the great copyright debate
Q: Hal, what are the top line numbers?
News Corp has increased its revenue and made a record profit, but its Australian news division's revenue has decreased.
Omnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday
Q: If you had $700 million burning a hole in your pocket right now, what would you invest in?
We're waiting to see how much Nine actually gives back to shareholders versus paying off debt or buying something else.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

This podcast provides a thorough examination of the evolving landscape of the Australian media and marketing industries. It covers a wide array of current topics, including trends in advertising, digital advancements, and notable career moves within the sector, often featuring interviews with industry leaders. Listeners can expect insightful discussions on both the analytical and human aspects of media, whether it's examining campaign strategies, exploring economic implications, or highlighting diversity issues within the industry. The format offers a mix of news analysis and expert interviews, making it particularly beneficial for professionals in the media and advertising sectors who seek to stay informed and engaged in ongoing industry d... more

Where can I find podcast stats for Mumbrellacast?

Rephonic provides a wide range of podcast stats for Mumbrellacast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mumbrellacast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mumbrellacast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Mumbrellacast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Mumbrellacast?

Rephonic provides comprehensive predictive audience data for Mumbrellacast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Unmade: media and marketing analysis
2. 15 Minutes with the Boss
3. The Fin
4. Chanticleer
5. What's That Rash?

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 16 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mumbrellacast?

Rephonic pulls ratings and reviews for Mumbrellacast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Mumbrellacast?

Rephonic provides full transcripts for episodes of Mumbrellacast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Asha Dooley
2. Ruben Schreurs
3. Chris Wirasinha
4. Mat Baxter
5. Jonathan Hunt
6. Jane Huxley
7. Lucio Ribeiro
8. Will Easton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days