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Mumbrellacast

Mumbrella
Mumbrella360
Nine Network
Advertising Industry
SEVEN Network
Job Redundancies
Australian Media
Meta
Creative Agencies
Gender Equality
Artificial Intelligence
News Bargaining Code
Telstra
M&C Saatchi
Crisis Communication
Advertising
Marketing Strategy
Cinema Industry
Universal Pictures
Creativity
AI In Marketing

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesWeeklyEpisodes401Founded16 years ago
Number of ListenersCategories
BusinessMarketingBusiness NewsNews

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Latest Episodes

14 July 2025

During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executiv... more

9 July 2025

The Commonwealth Bank has the industry and consumers talking about its latest ad campaign.

But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it... more

2 July 2025

As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian governm... more

25 June 2025

After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say an... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Will Easton
Managing Director at Meta ANZ
Meta
Episode: A nothing-off-limits chat with Meta ANZ boss Will Easton
Paul Hewett
CEO of In Marketing We Trust
In Marketing We Trust
Episode: The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven
Rob Mayhew
Comedian with agency experience
Episode: Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers
Ben Baker
APAC Managing Director at Vistar Media
Vistar Media
Episode: Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers
Anna Saulwick
Founder and publisher of Gazette
Gazette
Episode: ESPN levels up; the federal budget's impact on adland; the Gazette blow-up
Michael Miller
News Corp Australia boss
News Corp Australia
Episode: Clive Palmer's Trumpian antics; WeAre8 shuts down Australia; Tim's chat with News Corp's Michael Miller
Zoe Kalar
Founder of Weare8
Weare8
Episode: Clive Palmer's Trumpian antics; WeAre8 shuts down Australia; Tim's chat with News Corp's Michael Miller
David Swan
Technology editor at the Age
The Age
Episode: It’s the final episode of the year, but the media & marketing industry isn’t slowing down yet
Gereurd Roberts
Group Managing Director of Seven Digital
Seven Digital
Episode: One-on-one: Gereurd Roberts

Hosts

Abe Udy
Host of the Mumbrella podcast, providing insights across episodes.
Hal Crawford
Host and presenter, known for engaging industry discussions.
Tim Burrowes
Publisher and key analyst of the Mumbrella team, known for insightful commentary on media news.

Reviews

4.3 out of 5 stars from 55 ratings
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australia4 months ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australia10 months ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia3 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia4 years ago
  • Great....but

    Great podcast but one of the announcers needs to go. She’s so stumbly and stuttery that it’s hard to listen. You guys know who it is.

    Apple Podcasts
    5
    Tyler Isa
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth of insights and the valuable industry discussions, often praising the interview guests.
The podcast is recognized as a useful resource for staying updated on Australian media trends, making it particularly relevant for professionals in the sector.
There are some criticisms regarding the consistency of quality and presentation style, suggesting a need for improvement in host delivery.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#12
Australia/Business/Marketing
Apple Podcasts
#249
Australia/Business
Apple Podcasts
#78
New Zealand/Business/Marketing
Apple Podcasts
#202
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers
Q: Is it working out for you?
Yes, Rob's TikTok and LinkedIn content creation efforts have translated into a viable career.
Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers
Q: So what is preventing people actually collaborating in this way?
The human factor is a significant barrier, especially with historical rivalries in the media landscape.
One-on-one: Gereurd Roberts
Q: Is there anything from the upfront talk that we haven't covered yet that you want people to know about?
Gereurd expresses positive feedback from the upfronts and emphasizes the importance of their digital sophistication and strategic approach to content and audience engagement.
One-on-one: Gereurd Roberts
Q: What is the mission statement for Seven?
Gereurd states their mission is to create the future of sports streaming through Seven Plus, focusing on content, experience, and consistent audience engagement.
One-on-one: Gereurd Roberts
Q: Can you rattle off the teams you go for in each sport?
Gereurd mentions he follows rugby league, rugby union, AFL, and futbol (soccer), specifically supporting the Roosters, the Wallabies, the Waratahs, and Fulham.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

This podcast provides a thorough examination of the evolving landscape of the Australian media and marketing industries. It covers a wide array of current topics, including trends in advertising, digital advancements, and notable career moves within the sector, often featuring interviews with industry leaders. Listeners can expect insightful discussions on both the analytical and human aspects of media, whether it's examining campaign strategies, exploring economic implications, or highlighting diversity issues within the industry. The format offers a mix of news analysis and expert interviews, making it particularly beneficial for professionals in the media and advertising sectors who seek to stay informed and engaged in ongoing industry d... more

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How many listeners does Mumbrellacast get?

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How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Unmade: media and marketing analysis
2. FEAR & GREED | Business News
3. Squiz Today
4. Something To Talk About
5. Take 5

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 16 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mumbrellacast?

Rephonic pulls ratings and reviews for Mumbrellacast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Will Easton
2. Paul Hewett
3. Rob Mayhew
4. Ben Baker
5. Anna Saulwick
6. Michael Miller
7. Zoe Kalar
8. David Swan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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