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Mumbrellacast

Mumbrella
Mumbrella360
Nine Network
Seven Network
Job Redundancies
Australian Media
Meta
Gender Equality
Creative Agencies
Artificial Intelligence
News Bargaining Code
Telstra
M&C Saatchi
Crisis Communication
Advertising
Universal Pictures
Cinema Industry
Marketing Strategy
AI In Marketing
Creativity
Nike

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

PublishesWeeklyEpisodes401Founded16 years ago
Number of ListenersCategories
NewsBusiness NewsMarketingBusiness

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Latest Episodes

22 October 2025

In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform.

We also look a... more

17 October 2025

In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney.

Last night, it was Nine's turn to wow advertisers and agencies with its 2025 Upfront. The broadc... more

8 October 2025

Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, ... more

2 October 2025

Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will domina... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Michele Levine
CEO of Roy Morgan
Roy Morgan
Episode: Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Amber di Scotto Perta
Former chief client officer at Edelman, with extensive experience in comms and marketing.
Edelman
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Celia Harding
Represents the agency Leopard, discussing the implications of recent changes in AI and marketing.
Leopard
Episode: ‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Alberto Vergara
A speaker at the Remade Conference discussing AI's impact on retail
Zitcha
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Peter Wilkinson
Crisis communications expert
Wilkinson Butler
Episode: Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Asha Dooley
President of Funerals Australia
Funerals Australia
Episode: Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Ruben Schreurs
Global CEO at Ebiquity
Ebiquity
Episode: 'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella
Chris Wirasinha
Co-founder of Linkby, previously founded Pedestrian
Linkby
Episode: SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry
Mat Baxter
Former IPG executive and marketing industry veteran
Former IPG
Episode: Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland

Hosts

Abe Udy
Host of the podcast, providing insights on media and marketing with a strong focus on industry news and analysis.
Hal Crawford
Host known for deep discussions and interviews in the media landscape, often bringing expert opinions to the table.

Reviews

4.4 out of 5 stars from 55 ratings
  • Please!!!

    Nathan - bit more energy please!

    Apple Podcasts
    5
    Tyler Isa
    Australia3 months ago
  • Please fix this

    This podcast is equally the best podcast in the market or the worst…… it all depends what week.

    Please please please keep the guests, format and content consistent.

    Nathan - bit more energy please!

    Apple Podcasts
    1
    Tyler Isa
    Australia7 months ago
  • Excellent snapshot.

    Neil is great!

    Apple Podcasts
    5
    Adam M Lang
    Australiaa year ago
  • Time to step it up guys

    This podcast used to be excellent but has really dropped in quality.

    Get the reports proper microphones

    Have some more preparation before the show so the reporters aren’t stammering through

    Get a clean recording of the guests so it’s not some tinny sounding zoom link that cuts out

    Everyone wants this to be good but the simple things are not getting done.

    Apple Podcasts
    1
    Tyler Isa
    Australia3 years ago
  • Great....but

    Great podcast but Zoe needs a bit of training on presenting. Great content just comes across very stammery

    Apple Podcasts
    5
    Tyler Isa
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, there are mixed feelings about energy levels and consistency in presentation, indicating areas for potential improvement.
Some feedback suggests that guest appearances bring valuable insights, although there are occasional critiques regarding presentation quality.
The podcast is informative and offers a great overview of the week's media news, making it a solid choice for those wanting to stay updated.
Listeners appreciate the range of topics discussed, particularly the analysis of advertising strategies and industry changes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What differentiates trust from distrust in the context of business?
Michele explained that while trust is a feel-good metric, distrust is a much more powerful, negative sentiment that can fundamentally challenge businesses.
Roy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering
Q: What did you feel when you read the Mark Ritson piece?
Michele expressed respect for Mark Ritson but found his perspective to lack depth and understanding of the governance issues at stake when it comes to trust and distrust.
‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move
Q: Do you see the trend of senior redundancies continuing?
Yes, it's likely to continue as companies look to cut costs and restructure their teams around efficiency.
Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare
Q: How would you rate Stephen Rue's performance on the day of the crisis?
Peter Wilkinson critiqued Rue's performance, stating he should have connected emotionally without reading from notes.
Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully
Q: So how do people generally choose a funeral director?
They use brand advertising and Google Search to reach potential customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mumbrellacast

What is Mumbrellacast about and what kind of topics does it cover?

A consistent exploration of the Australian media, advertising, and marketing landscapes revolves around significant trends, industry insights, and expert interviews. Notable themes include the ongoing evolution of media strategies, the impact of technological advancements on advertising practices, and critiques of current marketing methodologies. Episodes often feature high-profile guests who discuss their experiences and provide actionable takeaways that are relevant for professionals in the field. Unique insights into niche markets such as funeral services and luxury skincare have emerged, aiming to broaden the discussions within the marketing domain. The engaging and dynamic host panel enhances the listening experience, providing varied ... more

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How many subscribers and views does Mumbrellacast have?

To see how many followers or subscribers Mumbrellacast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mumbrellacast?

These podcasts share a similar audience with Mumbrellacast:

1. Unmade: media and marketing analysis
2. Mi3 Audio Edition
3. Politics Now
4. We Used to be Journos
5. The Fin

How many episodes of Mumbrellacast are there?

Mumbrellacast launched 16 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mumbrellacast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mumbrellacast?

Rephonic pulls ratings and reviews for Mumbrellacast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Mumbrellacast?

Recent guests on Mumbrellacast include:

1. Michele Levine
2. Amber di Scotto Perta
3. Celia Harding
4. Alberto Vergara
5. Peter Wilkinson
6. Asha Dooley
7. Ruben Schreurs
8. Chris Wirasinha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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