Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

Marketing

AI In Marketing

B2B Marketing

Advertising Effectiveness

Marketing Effectiveness

Google

Women's Sports

Consumer Behavior

Customer Engagement

Customer Experience

Digital Marketing

Ad Tech

Privacy Act

Market Mix Modeling

Artificial Intelligence

Television

Brand Marketing

Performance Marketing

Media Measurement

Cultural Alignment

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

50 ratings

Publishes	Weekly	Episodes	432	Founded	7 years ago
Number of Listeners		Categories	NewsBusiness News

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Latest Episodes

Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Host: Nadia Cameron, Publisher | Editor – Marketing

In a fragmented media landscape, reach isn’t the only factor broadcast channels need to deliver brands. They also need to grab attention – a vital quantity in building the mental availability and ... more

Today • 36 min

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Host: Paul McIntyre, Editor-At-Large

57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank – down 20-30 per cent in Australia this year – and scrambling for answ... more

2 Jul 2026 • 38 min • Most popular

Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully

Host: Andrew Birmingham - Editor - CX | Martech | Ecom

A year after Mi3 Australia began its agentic AI research deep dive – dubbed Inside the Tornado – that first wave of febrile experimentation has given way to what feels like the beginning of a C... more

22 Jun 2026 • 54 min

Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit

Host: Paul McIntyre, Editor-At-Large

Not all retailers are victims of scale.

North America is pouring billions of dollars into retail media, largely sponsored search and digital screens, making giants like Amazon, Kroger and Walmart richer and ot... more

18 Jun 2026 • 38 min

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Recent Guests

Mike Cook

Head of Search and Emerging Platforms at News Australia

News Australia (The Prompt AI advisory)

Episode: AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Marie Joyce

Head of suddenly (content/brief lead)

News Corp/News.com.au

Episode: AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Sophie Miura

Head of e-commerce (News Corp portfolio)

News Corp

Episode: AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Peter Randeria

Marketing Director of T2 Tea

T2 Tea

Episode: Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully

Alex Pacey

Chief Product Officer

Omnicom Media

Ashlee Nickel

Head of Holt Renfrew Retail Media

Holt Renfrew

Episode: Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit

Ted Horton

Architect behind Coles Down Down campaign; BRX co-founder and CEO

BRX

Episode: Coles ‘Down Down’ blockbuster not dead yet says brainchild Ted Horton after ACCC wins lawsuit over ‘deceptive’ price spikes - but agency economics breaking, attention metrics ‘pseudo science’, ad awards still warp industry

Rob Farmer

Chief Marketing Officer, Australian Pork

Australian Pork

Episode: CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Brad Firth

Chief Marketing Officer, Mountain Culture Beer

Mountain Culture Beer

Episode: CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Hosts

Nadia Cameron

Host of multiple Mi3 and related marketing podcasts, with deep editorial and publishing experience in marketing and CMO affairs

Paul McIntyre

Host of Mi3 Audio Edition and a senior industry journalist with a focus on marketing, media, and technology

Andrew Birmingham

Co-host/host of Mi3 Audio Edition with a background in business and marketing leadership

Reviews

4.7 out of 5 stars from 50 ratings

Convoluted Garbage
The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.
Apple Podcasts
1
SommerCohen
Australia4 years ago
Local context
Great local content
Apple Podcasts
5
dlecka
Australia6 years ago
Quality Pod for the discerning Ad man/ woman
This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.
Apple Podcasts
5
Channelzero Mikey
Australia7 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes feel agenda-driven or siloed around specific viewpoints or brands.

Quality guests and thoughtful analysis stand out to listeners.

The show features high-quality guests and practical, well-informed discussions for marketers.

Local focus and strong guest lineup are often highlighted in feedback.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#240	Canada/News/Business News
Apple Podcasts	#105	Australia/News/Business News
Apple Podcasts	#180	Germany/News/Business News
Apple Podcasts	#71	Sweden/News/Business News
Apple Podcasts	#101	New Zealand/News/Business News
Apple Podcasts	#155	Finland/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: Can you share a concrete case study that illustrates successful AI visibility?

Chemist Warehouse optimized written content, schema, and expert-driven content; this yielded a 219% increase in Google AI overviews and a 283% spike in AI brand mentions.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: What should CMOs start with to address these changes?

Start with a brand audit of how you and your competitors show up in AI, ensure your team has the right skills for auditing and shaping representation, and focus on building a robust, interconnected content strategy rather than siloed, platform-specific efforts.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: From a consumer discovery perspective, what has actually changed in how people find brands with AI?

AI provides a shortcut that reduces cognitive load, so discovery and consideration can occur in a single prompt chain; brands must optimize for visibility in AI environments by building strong web reputation, third-party mentions, and trusted editorial signals.

CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Q: Pete, what was the core logic behind your AI-driven creative experiments and how did you govern this initiative?

Pete outlines establishing an innovation fund, providing training, setting governance to protect IP and ethics, and using AI to generate multiple assets quickly, then testing and selecting the best performing concepts for market deployment.

CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Q: Rob, can you walk us through the three-level funnel you used for the stir-fry pivot and how it connected with retailers?

Rob discusses identifying the three levels—brand strength, recipe inspiration and guidance, and in-store/browse-to-convert—then aligning with retailers to ensure the pillars supported each phase and ensured a coherent customer journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A data- and insight-focused discussion around modern marketing leadership, revenue-minded branding, and the evolving role of technology in advertising. Episodes frequently explore topics like return on investment, cross-functional alignment with finance and product, the use of advanced measurement (e.g., marketing mix models), and the practical shifts needed to operate in volatile markets. Recent conversations highlight bold, enterprise-wide marketing, the rise of owned media and first‑party data, AI-driven workflows, and live/real-time shopping and measurement. The show often features CMOs, marketing leaders, and heads of brand from large consumer brands, tech-enabled agencies, and major media properties, offering pragmatic takeaways for d... more

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Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. 15 Minutes with the Boss
3. Style-ish
4. The Diary Of A CEO with Steven Bartlett
5. The Fin

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 432 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Mike Cook
2. Marie Joyce
3. Sophie Miura
4. Peter Randeria
5. Alex Pacey
6. Ashlee Nickel
7. Ted Horton
8. Rob Farmer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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