Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

Marketing

AI In Marketing

B2B Marketing

Advertising Effectiveness

Marketing Effectiveness

Google

Women's Sports

Consumer Behavior

Customer Engagement

Customer Experience

Digital Marketing

Ad Tech

Privacy Act

Market Mix Modeling

Artificial Intelligence

Television

Brand Marketing

Performance Marketing

Media Measurement

Cultural Alignment

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

50 ratings

Publishes	Weekly	Episodes	426	Founded	7 years ago
Number of Listeners		Categories	Business NewsNews

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Latest Episodes

CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend

Host: Nadia Cameron, Publisher | Editor – Marketing

The Iconic CMO, Joanna Robinson, describes commercial marketers as “customer obsessed, commercially disciplined, always data-informed and strategically curious”. Former Naked Wines CEO and Unileve... more

Yesterday • 1 hr 1 min

‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster

Host: Paul McIntyre, Editor-At-Large

In the last 20 years, KFC CMO Vanessa Rowed has worked across retail, banking, and QSR. Right now, compound market volatility makes “predicting demand really difficult” says Rowed.“That’s the biggest shift I am ... more

7 May 2026 • 1 hr 1 min

The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy

Host: Nadia Cameron, Publisher | Editor – Marketing

Numbers are increasingly stacking up that sticking to your brand narrative and creative platform knitting year after year pays outsized dividends. And it might just be the ticket to avoiding AI sl... more

5 May 2026 • 1 hr

The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing

Host: Nadia Cameron, Publisher | Editor – Marketing

Patience of a saint, ‘glass half full’ mentality and commercially persuasive: These may not be the first things you put down on the list of attributes required in modern marketing leaders. But mar... more

28 Apr 2026 • 1 hr 2 min

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Recent Guests

Cam Luby

Former Optus CMO, now with Lyka

Lyka

Episode: ‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster

Vanessa Rowed

KFC Chief Marketing Officer

KFC (Brand)

Episode: ‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster

Henry Innis

Mutinex co-founder and CEO

Mutinex

Episode: ‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster

Mim Haysom

Executive General Manager of Brand and Customer Experience at Suncorp

Suncorp

Episode: The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy

Lindene Cleary

Marketing leader with global brand experience

Tourism Tasmania

Episode: The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy

Jee Moon

Brand transformation leader with experience at Westpac, Vodafone, American Express, Best and Less, and Nuix

Various including Nuix

Episode: The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing

Kristy Rutherford

Marketing leader with experience at Unilever, Pernod Ricard; known for growth and brand-building

Pernod Ricard (Australia)

Episode: The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing

Matt Vince

Chief Commercial and Risk Officer with FMCG/retail experience

Tassal Group

Episode: The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing

Jonathan Tanner

Industry Principal, Financial Services and Insurance Asia Pacific at Pegasystems

Pegasystems

Episode: ‘Why hammer at an LLM spending tokens’: Pega’s Jonathan Tanner warns on AI hype; banks pivot to rules, context and real-time decisioning as CX, fraud prevention, and lifetime value collide

Hosts

Paul McIntyre

Editor at Mi3 and executive editor/publisher with extensive coverage of marketing, media, and technology. Frequently hosts conversations with CMOs and senior marketers.

Nadia Cameron

Publisher and Editor of Marketing at Mi3; program lead for industry awards and major marketing events.

Reviews

4.7 out of 5 stars from 50 ratings

Convoluted Garbage
The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.
Apple Podcasts
1
SommerCohen
Australia4 years ago
Local context
Great local content
Apple Podcasts
5
dlecka
Australia6 years ago
Quality Pod for the discerning Ad man/ woman
This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.
Apple Podcasts
5
Channelzero Mikey
Australia7 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the production quality and guest expertise are frequently praised as a strength.

Some listeners feel the content can become agenda-driven or biased at times, depending on guest lineup.

The show features high-caliber guests and well-informed discussions that are valuable for marketers and sponsors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#78	Australia/News/Business News
Apple Podcasts	#41	Finland/News/Business News
Apple Podcasts	#110	Saudi Arabia/News/Business News
Apple Podcasts	#126	New Zealand/News/Business News
Apple Podcasts	#150	Philippines/News/Business News
Apple Podcasts	#155	Poland/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy

Q: When describing brand to a non-marketer, how do you articulate its essence?

Brand is the set of perceptions and feelings in a person's head, built from every touchpoint and interaction, not just visuals, which guides choices and experiences even before a purchase.

The CMO Awards Podcast Episode 10: Recasting marketing teams and capabilities in an AI world

Q: But if you had one human capability that you could get in your teams tomorrow, what would it be and why?

A sense of judgment and curiosity to interrogate what's put in front of us, enabling teams to apply AI in a way that prioritizes meaningful outcomes over merely faster processes.

‘All about rich reach’: ex-McDonald’s, Nike, Myer, Virgin, Rip Curl marketer builds owned media powerhouse at St Kilda’s with ‘mind blowing engagement’; Huge Chery auto gains prove it works

Q: How did the move to owned media change the way budgets are allocated and what performance signals convinced you to go deep on content over paid media?

The shift was driven by a combination of audience engagement metrics, such as high email open rates, strong social engagement, and the ability to tell authentic stories through owned assets. The value proposition was demonstrated by measurable improvements in audience connection and the potential for revenue generation through partnerships, making it viable to reduce reliance on traditional paid media.

Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians

Q: What were your fear factors before you and Bupa got on the journey?

Naomi shares that her initial fears revolved around getting things wrong and not being sure how to be inclusive in their marketing efforts.

Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians

Q: What did you think you knew that you discovered you actually didn't know?

Asier reflects on his early misconceptions about diversity and inclusion and acknowledges that he has much to learn.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A weekly briefing on Marketing, Media, Agencies, and Technology, featuring veteran industry journalists and senior marketers who bring inside experience from the Mi3 ecosystem. Episodes typically center on practical strategies, industry trends, and real-world case studies shared by CMOs, marketing leaders, and senior executives across retail, media, and tech. Notable strengths include a strong emphasis on actionable insights, guest diversity across sectors, and timely discussions around brand strategy, retail media, and AI-driven marketing. The format is well suited for listeners who want concise, practitioner-focused conversations with high-caliber guests and a clear eye toward implications for brands, agencies, and platforms.

Where can I find podcast stats for Mi3 Audio Edition?

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How many listeners does Mi3 Audio Edition get?

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What are the audience demographics for Mi3 Audio Edition?

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How many subscribers and views does Mi3 Audio Edition have?

To see how many followers or subscribers Mi3 Audio Edition has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. The Imperfects
2. 15 Minutes with the Boss
3. Uncensored CMO
4. Chanticleer
5. Squiz Today

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 426 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

Rephonic pulls ratings and reviews for Mi3 Audio Edition from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Mi3 Audio Edition?

Rephonic provides full transcripts for episodes of Mi3 Audio Edition. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Cam Luby
2. Vanessa Rowed
3. Henry Innis
4. Mim Haysom
5. Lindene Cleary
6. Jee Moon
7. Kristy Rutherford
8. Matt Vince

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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