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Marketing
AI In Marketing
B2B Marketing
Advertising Effectiveness
Marketing Effectiveness
Google
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Consumer Behavior
Customer Engagement
Customer Experience
Digital Marketing
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Market Mix Modeling
Artificial Intelligence
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Performance Marketing
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Cultural Alignment

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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Latest Episodes

Every financial brand talks about backing small business. American Express has spent 14 years proving it. Now it's bringing that commitment together under a single organising platform: Because it Matters.

The American Express Because it Matters pla... more

Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equity and sales uplift. ... more

Host: Andrew Birmingham, Editor - CX | Martech | Ecom

Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer’s b... more

Host: Nadia Cameron, Publisher | Editor – Marketing

Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode... more

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Recent Guests

Karen Nelson-Field
CEO and founder of Amplified
Amplified
Episode: Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower
Thad King
Chief Planning Officer
OMD
Episode: Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower
Rajat Agarwal
Global Commerce Lead for Accenture
Accenture
Episode: Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish
Adrian McCaffrey
Head of Marketing and Digital, Bank of Queensland
Bank of Queensland
Episode: The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness
Nicole Bardsley
Head of Marketing for Uber and Uber Eats (Australia & NZ)
Uber / Uber Eats
Episode: The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness
Corrina Brazel
General Manager of Marketing, Wesfarmers Health
Wesfarmers Health
Episode: CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
Rapthi Thanapalasingam
Head of Brand and Content, Suncorp Group
Suncorp Group
Episode: CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
Andrew May
Executive coach and strategic advisor; Founder, Parallel Perspective
Parallel Perspective
Episode: CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
Christian Zavecz
Chief Strategy Officer
QMS
Episode: Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Hosts

Andrew Birmingham
Host of Mi3 Audio Edition; Mi3 Executive Editor focusing on technology, marketing, and media trends
Nadia Cameron
Host of the CMO Awards podcast; publisher/editor of Mi3 Marketing; long-form industry commentator
Paul McIntyre
Host of Mi3 Audio Edition; Mi3 Executive Editor; industry journalist and analyst

Reviews

4.7 out of 5 stars from 50 ratings
  • Convoluted Garbage

    The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.

    Apple Podcasts
    1
    SommerCohen
    Australia4 years ago
  • Local context

    Great local content

    Apple Podcasts
    5
    dlecka
    Australia6 years ago
  • Quality Pod for the discerning Ad man/ woman

    This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

    Apple Podcasts
    5
    Channelzero Mikey
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critics note sensationalism or misalignment in a few episodes, but overall high production and guest caliber.
Some listeners feel the host and format deliver strong, practical takeaways.
The show features quality guests and well-informed discussion, making it valuable for marketers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands
Q: Give us the one-minute pitch on what QMS delivered within its 2026 Milano Winter Games Network and what made it a different new broadcast approach for digital out of home.
We delivered a large-scale, 100% digital out-of-home network that integrated dynamic, real-time content with brand ads, enabling both partner and non-partner brands to leverage proximity to the Olympic moments and achieve logo association and contextual relevance across 1,100 screens and nearly 10,000 pieces of content.
AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it
Q: Can you share a concrete case study that illustrates successful AI visibility?
Chemist Warehouse optimized written content, schema, and expert-driven content; this yielded a 219% increase in Google AI overviews and a 283% spike in AI brand mentions.
AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it
Q: What should CMOs start with to address these changes?
Start with a brand audit of how you and your competitors show up in AI, ensure your team has the right skills for auditing and shaping representation, and focus on building a robust, interconnected content strategy rather than siloed, platform-specific efforts.
AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it
Q: From a consumer discovery perspective, what has actually changed in how people find brands with AI?
AI provides a shortcut that reduces cognitive load, so discovery and consideration can occur in a single prompt chain; brands must optimize for visibility in AI environments by building strong web reputation, third-party mentions, and trusted editorial signals.
CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Q: Pete, what was the core logic behind your AI-driven creative experiments and how did you govern this initiative?
Pete outlines establishing an innovation fund, providing training, setting governance to protect IP and ethics, and using AI to generate multiple assets quickly, then testing and selecting the best performing concepts for market deployment.

Audience Metrics

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A business-focused conversation series centered on marketing, media, agencies, and technology, with weekly discussions that unpack how AI, data, and cross-functional collaboration reshape brand growth and advertising. Guests are senior marketers, agency leaders, and technology/measurement experts who share practical strategies, governance lessons, and real-world case studies across consumer, retail, and enterprise contexts. Noteworthy aspects include a steady stream of AI and data architecture topics, long-range brand-building playbooks, and cross-industry benchmarks, making it useful for listeners who want actionable insights to inform budgets, partnerships, and growth initiatives without relying on buzzwords alone.

Where can I find podcast stats for Mi3 Audio Edition?

Rephonic provides a wide range of podcast stats for Mi3 Audio Edition. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mi3 Audio Edition and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mi3 Audio Edition get?

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What are the audience demographics for Mi3 Audio Edition?

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How many subscribers and views does Mi3 Audio Edition have?

To see how many followers or subscribers Mi3 Audio Edition has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. 15 Minutes with the Boss
3. The Briefing
4. Squiz Today
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 437 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

Rephonic pulls ratings and reviews for Mi3 Audio Edition from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Mi3 Audio Edition?

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Karen Nelson-Field
2. Thad King
3. Rajat Agarwal
4. Adrian McCaffrey
5. Nicole Bardsley
6. Corrina Brazel
7. Rapthi Thanapalasingam
8. Andrew May

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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