Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

Marketing

AI In Marketing

B2B Marketing

Advertising Effectiveness

Marketing Effectiveness

Google

Women's Sports

Consumer Behavior

Customer Engagement

Customer Experience

Digital Marketing

Ad Tech

Privacy Act

Market Mix Modeling

Artificial Intelligence

Television

Brand Marketing

Performance Marketing

Media Measurement

Cultural Alignment

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

50 ratings

Publishes	Weekly	Episodes	440	Founded	7 years ago
Number of Listeners		Categories	Business NewsNews

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

Avoiding the efficiency trap: How marketing shifts from precision to prediction

Host: Nadia Cameron, Publisher | Editor – Marketing

Marketing teams have become incredibly good at optimising campaigns and communications through ever-more precise data and measurement tools. But have we been pursuing precision and ROI to the poin... more

6 Oct 2026 • 1 hr

Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

This year’s Nine Upfronts gave brands and media buyers a decidedly different narrative to engage in, and it wasn’t just down to the high-production, immersive format of its showcase.

Nine put forward a confident content slate that exuded what the l... more

24 Sep 2026 • 47 min • Most popular

“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Host: Nadia Cameron, Publisher | Editor – Marketing

There is a constant refrain in the marketing industry and it’s this: That many marketers are brilliant at what they do, but very few are brilliant at marketing the actual profession to the CEO, CF... more

21 Sep 2026 • 56 min • Popular

‘Because it matters’: How American Express is redefining what it means to back small business

Host: Nadia Cameron, Publisher | Editor – Marketing

Every financial brand talks about backing small business. American Express has spent 14 years proving it. Now it's bringing that commitment together under a single organising platform: Because it ... more

17 Sep 2026 • 47 min • Popular

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Recent Guests

Matt Stanton

CEO of Nine

Nine

Episode: Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

Matt James

Chief Sales Officer for Nine

Nine

Episode: Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

Stuart Tucker

Marketing luminary with CMO-level and board experience

Former CMO roles; board advisor

Episode: “Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Nicki Kenyon

Marketing leader with extensive board and executive experience

Non-executive director; board advisor

Naysla Edwards

VP of Brand and Customer Marketing for American Express ANZ

American Express

Episode: ‘Because it matters’: How American Express is redefining what it means to back small business

David Holter

Chief Practice Officer for Dentsu Creative Australia

Dentsu Creative Australia

Episode: ‘Because it matters’: How American Express is redefining what it means to back small business

Christian Zavecz

Chief Strategy Officer

QMS

Episode: Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

Thad King

Chief Planning Officer

OMD

Episode: Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

Rajat Agarwal

Global Commerce Lead for Accenture

Accenture

Episode: Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish

Hosts

Andrew Birmingham

Host of Mi3 Audio Edition; Mi3 Executive Editor focusing on technology, marketing, and media trends

Nadia Cameron

Host of the CMO Awards podcast; publisher/editor of Mi3 Marketing; long-form industry commentator

Paul McIntyre

Host of Mi3 Audio Edition; Mi3 Executive Editor; industry journalist and analyst

Reviews

4.7 out of 5 stars from 50 ratings

Convoluted Garbage
The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.
Apple Podcasts
1
SommerCohen
Australia4 years ago
Local context
Great local content
Apple Podcasts
5
dlecka
Australia6 years ago
Quality Pod for the discerning Ad man/ woman
This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.
Apple Podcasts
5
Channelzero Mikey
Australia7 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critics note sensationalism or misalignment in a few episodes, but overall high production and guest caliber.

Some listeners feel the host and format deliver strong, practical takeaways.

The show features quality guests and well-informed discussion, making it valuable for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#59	Australia/News/Business News
Apple Podcasts	#243	Germany/News/Business News
Apple Podcasts	#39	New Zealand/News/Business News
Apple Podcasts	#47	China/News/Business News
Apple Podcasts	#74	India/News/Business News
Apple Podcasts	#138	South Africa/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Q: How did you know it was time to move from practicing marketing to board roles?

A mix of ambition, opportunity, and a desire to influence wider outcomes; Stuart retrained into executive search after leading at Hipages and Aussie, while Nicki transitioned to non-exec roles to broaden impact across multiple boards.

Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands

Q: Give us the one-minute pitch on what QMS delivered within its 2026 Milano Winter Games Network and what made it a different new broadcast approach for digital out of home.

We delivered a large-scale, 100% digital out-of-home network that integrated dynamic, real-time content with brand ads, enabling both partner and non-partner brands to leverage proximity to the Olympic moments and achieve logo association and contextual relevance across 1,100 screens and nearly 10,000 pieces of content.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: Can you share a concrete case study that illustrates successful AI visibility?

Chemist Warehouse optimized written content, schema, and expert-driven content; this yielded a 219% increase in Google AI overviews and a 283% spike in AI brand mentions.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: What should CMOs start with to address these changes?

Start with a brand audit of how you and your competitors show up in AI, ensure your team has the right skills for auditing and shaping representation, and focus on building a robust, interconnected content strategy rather than siloed, platform-specific efforts.

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

Q: From a consumer discovery perspective, what has actually changed in how people find brands with AI?

AI provides a shortcut that reduces cognitive load, so discovery and consideration can occur in a single prompt chain; brands must optimize for visibility in AI environments by building strong web reputation, third-party mentions, and trusted editorial signals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A business-focused conversation series centered on marketing, media, agencies, and technology, with weekly discussions that unpack how AI, data, and cross-functional collaboration reshape brand growth and advertising. Guests are senior marketers, agency leaders, and technology/measurement experts who share practical strategies, governance lessons, and real-world case studies across consumer, retail, and enterprise contexts. Noteworthy aspects include a steady stream of AI and data architecture topics, long-range brand-building playbooks, and cross-industry benchmarks, making it useful for listeners who want actionable insights to inform budgets, partnerships, and growth initiatives without relying on buzzwords alone.

Where can I find podcast stats for Mi3 Audio Edition?

Rephonic provides a wide range of podcast stats for Mi3 Audio Edition. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mi3 Audio Edition and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mi3 Audio Edition get?

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What are the audience demographics for Mi3 Audio Edition?

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How many subscribers and views does Mi3 Audio Edition have?

To see how many followers or subscribers Mi3 Audio Edition has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. How I Work
3. 15 Minutes with the Boss
4. Squiz Today
5. The Quicky

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 440 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

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How do I access podcast episode transcripts for Mi3 Audio Edition?

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Matt Stanton
2. Matt James
3. Stuart Tucker
4. Nicki Kenyon
5. Naysla Edwards
6. David Holter
7. Christian Zavecz
8. Thad King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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