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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

PublishesTwice weeklyEpisodes402Founded6 years ago
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Latest Episodes

Last October Nine corralled a posse of market mix model (MMM) providers, co-funding a program to prove what its assets could do in hard business terms. Since then Nine has poured over three years of historical data from dozens of campaigns, along wit... more

Host: Andrew Birmingham - Editor - CX | Martech | Ecom

AI is reshaping the rules of business at breakneck speed - and likewise for marketing. Legendary tech sector analyst, founder, CEO and chairman of global analyst firm Forrester, George Colony, ... more

Just when you thought the bulging TV, BVOD, streaming and video sector had peaked with too many consumer and advertiser choices, along comes the no-subscription, ad-supported international streamer Tubi with 100 million global viewers dominated by a... more

YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator Ofcom.

YouTube’s ad take is pumping everywhere – it raked ... more

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Recent Guests

David Salmon
Managing Director for Tubi International
Tubi
Episode: ‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
Pippa Leary
Managing Director and Publisher of Free News and Lifestyle at News Australia
News Australia
Episode: ‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
Lara Thom
Global Chief Marketing Officer at Guzman y Gomez
Guzman y Gomez
Episode: The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
Andy Morley
CMO for Uber and Uber Eats in Asia Pacific
Uber
Episode: The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
Karen Crum
A professional from EY Parthenon focusing on branding and creative strategy for C-suite
EY Parthenon
Episode: Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global
Jenni Dill
CMO of Arnott's Group, Chair of the AANA, Board Member for Ad Standards
Arnott's Group
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Cath Brands
Chief Marketing and Innovation Officer of Flintfox, with previous brand management experience at Coca-Cola and Amazon
Flintfox
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Ty Hayes
Founder and Managing Director of Growth Generators, award-winning marketing leader
Growth Generators
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Sara Picazo
Director of Market Research at The Trade Desk
The Trade Desk
Episode: Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24%

Hosts

Paul McIntyre
Executive Editor and Publisher; industry journalist affiliated with Mi3, providing insights on marketing, media, and technology.
Nadia Cameron
Associate Publisher and Editor of Marketing; Program Lead for the CMO Awards, sharing insights on marketing trends and innovations.

Reviews

4.7 out of 5 stars from 49 ratings
  • Convoluted Garbage

    The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.

    Apple Podcasts
    1
    SommerCohen
    Australia3 years ago
  • Local context

    Great local content

    Apple Podcasts
    5
    dlecka
    Australia5 years ago
  • Quality Pod for the discerning Ad man/ woman

    This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

    Apple Podcasts
    5
    Channelzero Mikey
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is mention of a shift in focus towards more nuanced topics in marketing and technology.
Some feedback highlights concerns about agenda-driven content overshadowing key discussions.
Listeners appreciate the quality of discussions and insights provided by expert guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future
Q: What needs to evolve for the vision of millions of agents working seamlessly to become a reality?
We need standardized ways for agents to connect and authenticate, regulatory standards for what data can be used, and ongoing improvements in how agents interact with each other.
The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
Q: If you had to pick three words to describe your approaches to marketing leadership, what would they be and why?
Andy Morley described his approach with the words coaching, culture building, and innovator, emphasizing the importance of developing his team and fostering a strong company culture. Lara Thom described her approach with the words honest, real, and accountable, highlighting the need for authenticity and responsibility within her role.
The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Q: If you had to pick three words to best describe unlocking growth, what would they be?
For me, the three words would be an exhilarating roller coaster where you need to demonstrate deep resilience.
Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre
Q: What are some examples of dark patterns?
Dark patterns include features like subscription traps, pre-ticked selections, and hidden costs that are designed to manipulate consumer choices.
Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre
Q: Why should industry pay attention to this?
Businesses need to reconsider their design processes to ensure they are providing positive experiences for customers, especially as dark patterns are being codified into legislation.

Audience Metrics

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

This podcast provides insightful discussions focused on the critical developments at the intersection of marketing, media, agencies, and technology. Featuring veteran industry journalist Paul McIntyre, the episodes typically include interviews with influential marketers who share their expertise on current trends, strategies, and insights relevant to industry leaders and aspiring professionals alike. Noteworthy aspects include its emphasis on harnessing human intelligence to navigate the evolving landscape of marketing and media, making it particularly valuable for listeners seeking to stay informed and engaged with impactful industry dynamics.

Where can I find podcast stats for Mi3 Audio Edition?

Rephonic provides a wide range of podcast stats for Mi3 Audio Edition. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mi3 Audio Edition and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mi3 Audio Edition get?

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What are the audience demographics for Mi3 Audio Edition?

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How many subscribers and views does Mi3 Audio Edition have?

To see how many followers or subscribers Mi3 Audio Edition has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. Chanticleer
3. The Fin
4. 15 Minutes with the Boss
5. How I Work

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 6 years ago and published 402 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

Rephonic pulls ratings and reviews for Mi3 Audio Edition from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. David Salmon
2. Pippa Leary
3. Lara Thom
4. Andy Morley
5. Karen Crum
6. Jenni Dill
7. Cath Brands
8. Ty Hayes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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