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Marketing
AI In Marketing
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Artificial Intelligence
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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Latest Episodes

57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank – down 20-30 per cent in Australia this year – and scrambling for answers to a fundamental question: When a m... more

Host: Andrew Birmingham - Editor - CX | Martech | Ecom

A year after Mi3 Australia began its agentic AI research deep dive – dubbed Inside the Tornado – that first wave of febrile experimentation has given way to what feels like the beginning of a C... more

Host: Paul McIntyre, Editor-At-Large

Not all retailers are victims of scale.

North America is pouring billions of dollars into retail media, largely sponsored search and digital screens, making giants like Amazon, Kroger and Walmart richer and ot... more

Host: Paul McIntyre, Editor-At-Large

For the shopping public, Coles’ ‘Down Down’ has stuck like super glue for more than a decade – while loathed by adland’s elite. They’ll be mostly thrilled on what Horton – Down Down’s creator – figures is likel... more

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Recent Guests

Peter Randeria
Marketing Director of T2 Tea
T2 Tea
Episode: Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully
Alex Pacey
Chief Product Officer
Omnicom Media
Episode: Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully
Ashlee Nickel
Head of Holt Renfrew Retail Media
Holt Renfrew
Episode: Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit
Rob Farmer
Chief Marketing Officer, Australian Pork
Australian Pork
Episode: CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Brad Firth
Chief Marketing Officer, Mountain Culture Beer
Mountain Culture Beer
Episode: CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Pete MacGregor
Chief Marketing Officer, Amasum
Amasum
Episode: CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Bec Darley
CMO at TPG Telecom, extensive marketing leadership experience
TPG Telecom
Episode: CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend
Joanna Robinson
CMO at The Iconic, experienced in transformation and leadership in retail/e-commerce
The Iconic
Episode: CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend
Paul Connell
CEO with background as CMOs judge and former marketing leader
Unilever background, CMO Awards judge
Episode: CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend

Hosts

Nadia Cameron
Host of multiple Mi3 and related marketing podcasts, with deep editorial and publishing experience in marketing and CMO affairs
Paul McIntyre
Host of Mi3 Audio Edition and a senior industry journalist with a focus on marketing, media, and technology
Andrew Birmingham
Co-host/host of Mi3 Audio Edition with a background in business and marketing leadership

Reviews

4.7 out of 5 stars from 50 ratings
  • Convoluted Garbage

    The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.

    Apple Podcasts
    1
    SommerCohen
    Australia4 years ago
  • Local context

    Great local content

    Apple Podcasts
    5
    dlecka
    Australia6 years ago
  • Quality Pod for the discerning Ad man/ woman

    This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

    Apple Podcasts
    5
    Channelzero Mikey
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes feel agenda-driven or siloed around specific viewpoints or brands.
Quality guests and thoughtful analysis stand out to listeners.
The show features high-quality guests and practical, well-informed discussions for marketers.
Local focus and strong guest lineup are often highlighted in feedback.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Q: Pete, what was the core logic behind your AI-driven creative experiments and how did you govern this initiative?
Pete outlines establishing an innovation fund, providing training, setting governance to protect IP and ethics, and using AI to generate multiple assets quickly, then testing and selecting the best performing concepts for market deployment.
CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Q: Rob, can you walk us through the three-level funnel you used for the stir-fry pivot and how it connected with retailers?
Rob discusses identifying the three levels—brand strength, recipe inspiration and guidance, and in-store/browse-to-convert—then aligning with retailers to ensure the pillars supported each phase and ensured a coherent customer journey.
CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
Q: Brad, how did your background in agency and brand work enable you to pursue bolder, category-confronting programs in Mountain Culture Beer?
Brad explains that varied experiences across agencies and brands cultivate a mindset of not relying on cookie-cutter approaches, maintaining a balance of commerce, creativity, and science, and applying it to bold bets that differentiate the brand while staying true to their DNA.
The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy
Q: When describing brand to a non-marketer, how do you articulate its essence?
Brand is the set of perceptions and feelings in a person's head, built from every touchpoint and interaction, not just visuals, which guides choices and experiences even before a purchase.
The CMO Awards Podcast Episode 10: Recasting marketing teams and capabilities in an AI world
Q: But if you had one human capability that you could get in your teams tomorrow, what would it be and why?
A sense of judgment and curiosity to interrogate what's put in front of us, enabling teams to apply AI in a way that prioritizes meaningful outcomes over merely faster processes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A data- and insight-focused discussion around modern marketing leadership, revenue-minded branding, and the evolving role of technology in advertising. Episodes frequently explore topics like return on investment, cross-functional alignment with finance and product, the use of advanced measurement (e.g., marketing mix models), and the practical shifts needed to operate in volatile markets. Recent conversations highlight bold, enterprise-wide marketing, the rise of owned media and first‑party data, AI-driven workflows, and live/real-time shopping and measurement. The show often features CMOs, marketing leaders, and heads of brand from large consumer brands, tech-enabled agencies, and major media properties, offering pragmatic takeaways for d... more

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Which podcasts are similar to Mi3 Audio Edition?

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1. Uncensored CMO
2. 15 Minutes with the Boss
3. The Briefing
4. The Imperfects
5. Game Changers Radio

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 431 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Peter Randeria
2. Alex Pacey
3. Ashlee Nickel
4. Rob Farmer
5. Brad Firth
6. Pete MacGregor
7. Bec Darley
8. Joanna Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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