Mi3 Audio Edition

Mi3 & iHeart Podcasts Australia

Women's Sports

Privacy Act

Market Mix Modeling

Consumer Privacy

Sponsorship Trends

Data Breaches

Personal Data Protection

Grassroots Sports

Streaming Services

B2B Marketing

Digital Marketing Practices

Data Privacy

Social Media

NRLW

AFLW

Programmatic Digital Out Of Home

AI Training and Data

Marketing Budget Trends

Google

AI In Marketing

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

50 ratings

Publishes	Weekly	Episodes	419	Founded	7 years ago
Number of Listeners		Categories	Business NewsNews

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Latest Episodes

Biggest consumer trust, sentiment shift since Covid; Gen Z leads as AI, deep fake content sows doubt – brand safety tools block swing to safer sources

AI’s impact is rapidly eroding public trust in content, including the vast volumes originated by brands.

Gen Z is leading the public concern, typified by confusion over what is real and what has been blurred, blended and bent by nefarious AI operati... more

Yesterday • 35 min

Australia’s $6bn dull media tax: Quest for the Cost Per Meaningless Thousand, cheap reach sees brands sacrificing attention and impact, culminating in a 12X efficiency gap, finds Dr Karen Nelson-Field

Host: Nadia Cameron, Publisher | Editor – Marketing

Last year, one of the world’s leading minds on attention, Amplified founder Dr Karen Nelson-Field, set out to put a figure on the eye-watering cost of dull media. The job followed on from the este... more

23 Mar 2026 • 42 min

‘All about rich reach’: ex-McDonald’s, Nike, Myer, Virgin, Rip Curl marketer builds owned media powerhouse at St Kilda’s with ‘mind blowing engagement’; Huge Chery auto gains prove it works

Host: Paul McIntyre, Editor-At-Large

95 per cent of St Kilda Football Club’s marketing budget goes into its owned assets. Chief Customer and Commercial Officer, Michael Scott, has worked across some of the world’s biggest and best consumer marketin... more

19 Mar 2026 • 38 min

Omnicom Oceania chief Nick Garrett rejigs 100 brands, ditches old holdco media-creative model for CMO, CCO growth focus, takes on consultants with new upstream unit, reshapes 1000 staffers as specialist group-wide ‘T-shape leaders’, lobs Publics over Accenture Song as biggest competitive threat

Host: Paul McIntyre, Editor-At-Large

Merging two massive holdco structures after the global Omnicom-IPG merger and culling 100 brands is not for the faint hearted. Overhauling the local operating model entirely at the same time? Fraught with risk. ... more

16 Mar 2026 • 1 hr 22 min

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Recent Guests

Karen Nelson-Field

Dr. Karen Nelson-Field, attention expert, professor of media science, founder of Amplified

Amplified

Episode: Australia’s $6bn dull media tax: Quest for the Cost Per Meaningless Thousand, cheap reach sees brands sacrificing attention and impact, culminating in a 12X efficiency gap, finds Dr Karen Nelson-Field

Peita Pacey

Chief Strategy and Behaviour Change Officer for Hearts & Science Australia

Hearts & Science Australia (Omnicom Media Group)

Guy Burbidge

Managing Director of Val Morgan

Val Morgan

Michael Scott

Chief Customer and Commercial Officer, St Kilda Football Club

St Kilda Football Club

Episode: ‘All about rich reach’: ex-McDonald’s, Nike, Myer, Virgin, Rip Curl marketer builds owned media powerhouse at St Kilda’s with ‘mind blowing engagement’; Huge Chery auto gains prove it works

Eric Chen

eBay Live's category manager, Australia

eBay Live

Episode: The rise of live shopping: eBay taps fandom, collectibles obsessions, and the consumer’s penchant for entertainment-laden commerce with debut of eBay Live in Australia as global spending looks set to hit $2 trillion by 2030.

Zannie Abbott

Head of Marketing and Communications, Australia, eBay

eBay

Marcelle Hoyek

National MD, iProspect Australia (Dentsu)

iProspect

Philippa Durant

Country Director and Marketing Activation Lead A and Z for Expedia Group

Expedia Group

Episode: The CMO Awards Podcast Episode 9: Fountains of knowledge: CMOs on the power of mid-profession learning

Stuart Matthewman

Head of Marketing at Monash IVF Group and founder of Sumat

Monash IVF Group

Episode: The CMO Awards Podcast Episode 9: Fountains of knowledge: CMOs on the power of mid-profession learning

Hosts

Paul McIntyre

Editor at Mi3 and executive editor/publisher with extensive coverage of marketing, media, and technology. Frequently hosts conversations with CMOs and senior marketers.

Nadia Cameron

Publisher and Editor of Marketing at Mi3; program lead for industry awards and major marketing events.

Reviews

4.7 out of 5 stars from 50 ratings

Convoluted Garbage
The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.
Apple Podcasts
1
SommerCohen
Australia4 years ago
Local context
Great local content
Apple Podcasts
5
dlecka
Australia5 years ago
Quality Pod for the discerning Ad man/ woman
This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.
Apple Podcasts
5
Channelzero Mikey
Australia7 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the production quality and guest expertise are frequently praised as a strength.

Some listeners feel the content can become agenda-driven or biased at times, depending on guest lineup.

The show features high-caliber guests and well-informed discussions that are valuable for marketers and sponsors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#245	United Kingdom/News/Business News
Apple Podcasts	#22	Australia/News/Business News
Apple Podcasts	#240	Italy/News/Business News
Apple Podcasts	#29	New Zealand/News/Business News
Apple Podcasts	#72	Denmark/News/Business News
Apple Podcasts	#94	Philippines/News/Business News

Talking Points

Recent interactions between the hosts and their guests.

‘All about rich reach’: ex-McDonald’s, Nike, Myer, Virgin, Rip Curl marketer builds owned media powerhouse at St Kilda’s with ‘mind blowing engagement’; Huge Chery auto gains prove it works

Q: How did the move to owned media change the way budgets are allocated and what performance signals convinced you to go deep on content over paid media?

The shift was driven by a combination of audience engagement metrics, such as high email open rates, strong social engagement, and the ability to tell authentic stories through owned assets. The value proposition was demonstrated by measurable improvements in audience connection and the potential for revenue generation through partnerships, making it viable to reduce reliance on traditional paid media.

Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians

Q: What were your fear factors before you and Bupa got on the journey?

Naomi shares that her initial fears revolved around getting things wrong and not being sure how to be inclusive in their marketing efforts.

Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians

Q: What did you think you knew that you discovered you actually didn't know?

Asier reflects on his early misconceptions about diversity and inclusion and acknowledges that he has much to learn.

Agencies, holdcos to become media owners, fin services with principal trading, retail media products; media owners merge and consolidate for cost-out, not transformation – Media ecologist Jack Myers calls the next three years

Q: What are some qualities needed for individuals in this changing media landscape?

Those who need to focus on human connections and building relationships should emphasize qualities of empathy and emotional intelligence.

Q: What's your sense now? It's just a reactive game now that they're in defense rather than being able to innovate?

The leaders of the major media companies, most corporations, are incented based on quarterly results and quarterly numbers, causing them to hold on to outdated business models.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

A weekly briefing on Marketing, Media, Agencies, and Technology, featuring veteran industry journalists and senior marketers who bring inside experience from the Mi3 ecosystem. Episodes typically center on practical strategies, industry trends, and real-world case studies shared by CMOs, marketing leaders, and senior executives across retail, media, and tech. Notable strengths include a strong emphasis on actionable insights, guest diversity across sectors, and timely discussions around brand strategy, retail media, and AI-driven marketing. The format is well suited for listeners who want concise, practitioner-focused conversations with high-caliber guests and a clear eye toward implications for brands, agencies, and platforms.

Where can I find podcast stats for Mi3 Audio Edition?

Rephonic provides a wide range of podcast stats for Mi3 Audio Edition. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mi3 Audio Edition and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mi3 Audio Edition get?

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How many subscribers and views does Mi3 Audio Edition have?

To see how many followers or subscribers Mi3 Audio Edition has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. Squiz Today
3. News Club
4. 15 Minutes with the Boss
5. Chanticleer

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 419 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

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How do I access podcast episode transcripts for Mi3 Audio Edition?

Rephonic provides full transcripts for episodes of Mi3 Audio Edition. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. Karen Nelson-Field
2. Peita Pacey
3. Guy Burbidge
4. Michael Scott
5. Eric Chen
6. Zannie Abbott
7. Marcelle Hoyek
8. Philippa Durant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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