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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

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Latest Episodes

New ARN CEO, Michael Stephenson, has been unusually quiet for much of the year. After this week’s upfronts, we now know why. Stephenson has been rapidly redesigning ARN from an audio operator to a fully-fledged entertainment company.

ARN unveiled a... more

Atomic 212°’s Chief Strategy Officer, Asier Carazo and Bupa's GM of Marketing, Naomi Driver once shared a common fear that permeates much of the industry: How does a brand advance the cause for the 20 per cent of Australians with a disability – witho... more

Six years ago, media ecologist Jack Myers called it right on the almost total automation of media buying. Now he says extending principal trading models into retail media is the future for media agencies, as more retail media brands – the likes of Ub... more

What happens when you get a neurodivergent, a dopamine dissident and a socio demographic myth buster riding the boundaries of the media and marketing business on the mics together? We’ve done just that after The Media Federation’s (MFA) recent annual... more

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Recent Guests

David Salmon
Managing Director for Tubi International
Tubi
Episode: ‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
Pippa Leary
Managing Director and Publisher of Free News and Lifestyle at News Australia
News Australia
Episode: ‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan
Lara Thom
Global Chief Marketing Officer at Guzman y Gomez
Guzman y Gomez
Episode: The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
Andy Morley
CMO for Uber and Uber Eats in Asia Pacific
Uber
Episode: The CMO Awards Podcast Ep7: Winners and finalists part 2: Uber, Guzman y Gomez CMOs reveal what makes their distinct marketing approaches effective
Karen Crum
A professional from EY Parthenon focusing on branding and creative strategy for C-suite
EY Parthenon
Episode: Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on influencers; Why EY Parthenon says risk and creative works for c-suite and Tassal’s Matt Vince is thinking global
Jenni Dill
CMO of Arnott's Group, Chair of the AANA, Board Member for Ad Standards
Arnott's Group
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Cath Brands
Chief Marketing and Innovation Officer of Flintfox, with previous brand management experience at Coca-Cola and Amazon
Flintfox
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Ty Hayes
Founder and Managing Director of Growth Generators, award-winning marketing leader
Growth Generators
Episode: The CMO Awards Podcast Ep6: Best Growth Initiative of the Year in focus: CMOs of Arnott’s Group, Flintfox share how they unlocked growth opportunities in the very different worlds of B2C and B2C
Sara Picazo
Director of Market Research at The Trade Desk
The Trade Desk
Episode: Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24%

Hosts

Paul McIntyre
Executive Editor and Publisher; industry journalist affiliated with Mi3, providing insights on marketing, media, and technology.
Nadia Cameron
Associate Publisher and Editor of Marketing; Program Lead for the CMO Awards, sharing insights on marketing trends and innovations.

Reviews

4.7 out of 5 stars from 49 ratings
  • Convoluted Garbage

    The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.

    Apple Podcasts
    1
    SommerCohen
    Australia4 years ago
  • Local context

    Great local content

    Apple Podcasts
    5
    dlecka
    Australia5 years ago
  • Quality Pod for the discerning Ad man/ woman

    This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

    Apple Podcasts
    5
    Channelzero Mikey
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is mention of a shift in focus towards more nuanced topics in marketing and technology.
Some feedback highlights concerns about agenda-driven content overshadowing key discussions.
Listeners appreciate the quality of discussions and insights provided by expert guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians
Q: What were your fear factors before you and Bupa got on the journey?
Naomi shares that her initial fears revolved around getting things wrong and not being sure how to be inclusive in their marketing efforts.
Atomic 212°, Bupa and Inclusively Made: How to flip the script on disability representation to create inclusive media for all Australians
Q: What did you think you knew that you discovered you actually didn't know?
Asier reflects on his early misconceptions about diversity and inclusion and acknowledges that he has much to learn.
Agencies, holdcos to become media owners, fin services with principal trading, retail media products; media owners merge and consolidate for cost-out, not transformation – Media ecologist Jack Myers calls the next three years
Q: What are some qualities needed for individuals in this changing media landscape?
Those who need to focus on human connections and building relationships should emphasize qualities of empathy and emotional intelligence.
Agencies, holdcos to become media owners, fin services with principal trading, retail media products; media owners merge and consolidate for cost-out, not transformation – Media ecologist Jack Myers calls the next three years
Q: What's your sense now? It's just a reactive game now that they're in defense rather than being able to innovate?
The leaders of the major media companies, most corporations, are incented based on quarterly results and quarterly numbers, causing them to hold on to outdated business models.
Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future
Q: What needs to evolve for the vision of millions of agents working seamlessly to become a reality?
We need standardized ways for agents to connect and authenticate, regulatory standards for what data can be used, and ongoing improvements in how agents interact with each other.

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Frequently Asked Questions About Mi3 Audio Edition

What is Mi3 Audio Edition about and what kind of topics does it cover?

This podcast provides insightful discussions focused on the critical developments at the intersection of marketing, media, agencies, and technology. Featuring veteran industry journalist Paul McIntyre, the episodes typically include interviews with influential marketers who share their expertise on current trends, strategies, and insights relevant to industry leaders and aspiring professionals alike. Noteworthy aspects include its emphasis on harnessing human intelligence to navigate the evolving landscape of marketing and media, making it particularly valuable for listeners seeking to stay informed and engaged with impactful industry dynamics.

Where can I find podcast stats for Mi3 Audio Edition?

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How many listeners does Mi3 Audio Edition get?

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What are the audience demographics for Mi3 Audio Edition?

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How many subscribers and views does Mi3 Audio Edition have?

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Which podcasts are similar to Mi3 Audio Edition?

These podcasts share a similar audience with Mi3 Audio Edition:

1. Uncensored CMO
2. 15 Minutes with the Boss
3. The Fin
4. Chanticleer
5. FEAR & GREED | Business News

How many episodes of Mi3 Audio Edition are there?

Mi3 Audio Edition launched 7 years ago and published 406 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mi3 Audio Edition?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mi3 Audio Edition?

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What guests have appeared on Mi3 Audio Edition?

Recent guests on Mi3 Audio Edition include:

1. David Salmon
2. Pippa Leary
3. Lara Thom
4. Andy Morley
5. Karen Crum
6. Jenni Dill
7. Cath Brands
8. Ty Hayes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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