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AdMission

TAPT Podcasts
Advertising
Nike
Telstra
Super Bowl
New York
Branding
Apple
Marketing
Social Media
Advertising Strategies
David Lynch
Adidas
Budweiser
Instacart
Donald Trump
AI In Advertising
Marketing Campaigns
Nuclear Energy
Domestic Violence
Twin Peaks

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

PublishesWeeklyEpisodes94Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for AdMission

Latest Episodes

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and n... more

We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years.

We discuss:

• The AI revolut... more

Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign.

We watch:

• Austex

• PETA

• Windows

See ... more

We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior.

We wa... more

Key Facts

Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Martin Sorrell
Former CEO of WPP, founder and executive chairman of S4 Capital
S4 Capital / WPP
Episode: We speak to Sir Martin Sorrell
Shania Twain
Renowned singer-songwriter and pop culture icon.
Episode: Shania Twain, Uber & the Hollywood marketing crisis
Brent Smart
Chief Marketing Officer at Telstra
Telstra
Episode: ‘More creative is more effective’; With Telstra's CMO Brent Smart
Joe Aston
Australian business commentator and author of The Chairman's Lounge.
Rampart News
Episode: Qantas & the ultimate brand betrayal; With Joe Aston
Robert Irwin
Wildlife photographer and television personality, son of Steve Irwin.
Australia Zoo
Episode: Robert Irwin's ‘bloody beautiful’ Bonds spot
Dr. Zac Seidler
Global Director of Research at Movember
Movember
Episode: The Jaguar ad
Leandro Perez
Chief Marketing Officer for Salesforce Australia and New Zealand
Salesforce
Episode: The future of AI and marketing: With Salesforce
Zara McDonald
Co-host of the podcast Shameless
Shameless Podcast
Episode: A Shameless AdMission
Michelle Andrews
Co-host of the podcast Shameless
Shameless Podcast
Episode: A Shameless AdMission

Hosts

Russel Howcroft
Co-host with deep industry experience in advertising and marketing, frequently discusses advertising strategies and brand campaigns.
Freddie Young
Co-host with industry insights into advertising and campaigns, often providing practical, hands-on perspectives from agency life.

Reviews

4.9 out of 5 stars from 144 ratings
  • Very challenging to listen to

    To hear that two people I respect seem quite comfortable with the future of media being based on predictive digital provider services and not the value of creative humans gave me great pause.

    Apple Podcasts
    5
    Sumods
    Australia3 months ago
  • Entertaining & Intelligent

    This is consistently my favourite podcast. I always laugh and always learn something. These two know their stuff and their experience is so insightful.

    Apple Podcasts
    5
    Bulla Creek Brewing
    Australia4 months ago
  • Great podcast

    Except it’s Simple Minds not Tears for Fears - come on lads…

    Apple Podcasts
    5
    bardjp
    Australia8 months ago
  • Great podcast- really enjoy listening to the banter

    Fabulous podcast for anyone interested in media, marketing and advertising. Super entertaining and engaging.

    Apple Podcasts
    5
    Avid Rouleur
    Australia9 months ago
  • Informative and entertaining

    Like Gruen

    Apple Podcasts
    5
    Alan Cuff
    Sweden10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and campaigns discussed are frequently described as relevant and insightful for advertising professionals.
Audience appreciates candid critique of ads and real-world agency perspectives.
The hosts' dynamic and deep industry knowledge make episodes engaging and educational.
Listeners praise the show for intelligent, entertaining industry insight and banter.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#8
Australia/Business/Marketing
Apple Podcasts
#178
Australia/Business
Apple Podcasts
#37
New Zealand/Business/Marketing
Apple Podcasts
#123
China/Business/Marketing
Apple Podcasts
#137
Finland/Business/Marketing
Apple Podcasts
#156
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

We speak to Sir Martin Sorrell
Q: So Martin, to that point there about some of the organizational benefits to AI adoption there, have you got any sort of examples of exactly how a workflow might be changing?
Yes. There are five core areas: visualization and copywriting with fewer people but higher-output roles, personalization at scale, media planning and buying evolving as clients take more in-house capability, general efficiency through cloud-based, AI-enabled production, and democratizing knowledge to flatten hierarchies and improve cross-team collaboration.
Super Bowl: The winners of advertising's biggest day of the year
Q: What is the product truth that makes Instacart's advertising effective?
Instacart allows you to get your groceries just how you like, offering customer control in their service as highlighted in the ad.
Super Bowl: The winners of advertising's biggest day of the year
Q: As a viewer, what is different about seeing an ad during the Super Bowl versus seeing an ad during our home and away back home?
The platform itself is known as an advertiser platform and the consumers sit there waiting to see what brands do and rate the ads, making it a moment for genuine creative competition.
Robots, John Lewis & Coca Cola
Q: What's your take on JP Morgan's new skyscraper?
It's a massive investment in urban development and fosters energy and ambition in the city.
Robots, John Lewis & Coca Cola
Q: What do you think about subscription models?
They can lead to confusion and frustration; a subscription to a bed is an insane concept.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AdMission

What is AdMission about and what kind of topics does it cover?

A duo of advertising veterans dissect recent campaigns, industry shifts, and the evolving media landscape. Across episodes they cover brand storytelling, outdoor and experiential media, Super Bowl ads, AI in advertising, and debates about brand purpose, often tying lessons to practical agency life and real-world campaigns. The conversations balance tactical critique with cultural context, offering sharp takes on creative execution, targeting, and the tension between brand equity and product narratives. Noteworthy is the show's willingness to critique bold ideas while highlighting enduring craft, making it useful for listeners who want actionable insights, industry history, and a pulse on where advertising is headed.

Where can I find podcast stats for AdMission?

Rephonic provides a wide range of podcast stats for AdMission. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdMission and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdMission get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for AdMission, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdMission?

Rephonic provides comprehensive predictive audience data for AdMission, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does AdMission have?

To see how many followers or subscribers AdMission has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdMission?

These podcasts share a similar audience with AdMission:

1. The Fin
2. 15 Minutes with the Boss
3. Chanticleer
4. The Imperfects
5. Somehow Related with Glenn Robbins and Dave O'Neil

How many episodes of AdMission are there?

AdMission launched 2 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdMission?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdMission?

Rephonic pulls ratings and reviews for AdMission from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdMission?

Rephonic provides full transcripts for episodes of AdMission. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdMission?

Recent guests on AdMission include:

1. Martin Sorrell
2. Shania Twain
3. Brent Smart
4. Joe Aston
5. Robert Irwin
6. Dr. Zac Seidler
7. Leandro Perez
8. Zara McDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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