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AdMission

9Podcasts
Advertising
Telstra
Nike
Speedo
Media Industry
Olympics
Australian Media
Mental Health
Mojo
Government Regulation On Advertising
Digital Privacy
Guzman Y Gomez
Vaping
Charli XCX
Pop Culture
High Visibility Vests
AAMI
Government Advertising
Donald Trump
Australian Content

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

PublishesWeeklyEpisodes86Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for AdMission

Latest Episodes

Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.

We watch:

... more

We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch:

... more

We watch:

• 'Rich People Live Longer' from Hims & Hers - www.youtube.com/watch?v=aZ7Z5LTJWHM

• 'Question everything but yourself' from Equinox - www.youtube.com/watch?v=8hj-EIu94yk

• Kalshi - www.youtube.com/watch?v=-QMf... more

Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why... more

Key Facts

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Recent Guests

Shania Twain
Renowned singer-songwriter and pop culture icon.
Episode: Shania Twain, Uber & the Hollywood marketing crisis
Brent Smart
Chief Marketing Officer at Telstra
Telstra
Episode: ‘More creative is more effective’; With Telstra's CMO Brent Smart
Joe Aston
Australian business commentator and author of The Chairman's Lounge.
Rampart News
Episode: Qantas & the ultimate brand betrayal; With Joe Aston
Robert Irwin
Wildlife photographer and television personality, son of Steve Irwin.
Australia Zoo
Episode: Robert Irwin's ‘bloody beautiful’ Bonds spot
Dr. Zac Seidler
Global Director of Research at Movember
Movember
Episode: The Jaguar ad
Leandro Perez
Chief Marketing Officer for Salesforce Australia and New Zealand
Salesforce
Episode: The future of AI and marketing: With Salesforce
Zara McDonald
Co-host of the podcast Shameless
Shameless Podcast
Episode: A Shameless AdMission
Michelle Andrews
Co-host of the podcast Shameless
Shameless Podcast
Episode: A Shameless AdMission
Genevieve Reynolds
A partner at Sayers Advisory and Investments, specializing in business strategy and brand development.
Sayers Advisory and Investments
Episode: The warning for Raygun & lessons from Snoop Dogg

Hosts

Russel Howcroft
Co-host with deep industry experience in advertising and marketing, frequently discusses advertising strategies and brand campaigns.
Freddie Young
Co-host with industry insights into advertising and campaigns, often providing practical, hands-on perspectives from agency life.

Reviews

4.9 out of 5 stars from 143 ratings
  • Very challenging to listen to

    To hear that two people I respect seem quite comfortable with the future of media being based on predictive digital provider services and not the value of creative humans gave me great pause.

    Apple Podcasts
    5
    Sumods
    Australiaa month ago
  • Entertaining & Intelligent

    This is consistently my favourite podcast. I always laugh and always learn something. These two know their stuff and their experience is so insightful.

    Apple Podcasts
    5
    Bulla Creek Brewing
    Australia2 months ago
  • Great podcast

    Except it’s Simple Minds not Tears for Fears - come on lads…

    Apple Podcasts
    5
    bardjp
    Australia6 months ago
  • Great podcast- really enjoy listening to the banter

    Fabulous podcast for anyone interested in media, marketing and advertising. Super entertaining and engaging.

    Apple Podcasts
    5
    Avid Rouleur
    Australia7 months ago
  • Informative and entertaining

    Like Gruen

    Apple Podcasts
    5
    Alan Cuff
    Sweden8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and campaigns discussed are frequently described as relevant and insightful for advertising professionals.
Audience appreciates candid critique of ads and real-world agency perspectives.
The hosts' dynamic and deep industry knowledge make episodes engaging and educational.
Listeners praise the show for intelligent, entertaining industry insight and banter.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Super Bowl: The winners of advertising's biggest day of the year
Q: What is the product truth that makes Instacart's advertising effective?
Instacart allows you to get your groceries just how you like, offering customer control in their service as highlighted in the ad.
Super Bowl: The winners of advertising's biggest day of the year
Q: As a viewer, what is different about seeing an ad during the Super Bowl versus seeing an ad during our home and away back home?
The platform itself is known as an advertiser platform and the consumers sit there waiting to see what brands do and rate the ads, making it a moment for genuine creative competition.
Robots, John Lewis & Coca Cola
Q: What's your take on JP Morgan's new skyscraper?
It's a massive investment in urban development and fosters energy and ambition in the city.
Robots, John Lewis & Coca Cola
Q: What do you think about subscription models?
They can lead to confusion and frustration; a subscription to a bed is an insane concept.
How cereal built America
Q: Are you going to be there day one to claim your pair of Nike's new product?
Yes, I would be interested in purchasing it, depending on the evidence they provide about its efficacy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About AdMission

What is AdMission about and what kind of topics does it cover?

A duo of advertising veterans dissect recent campaigns, industry shifts, and the evolving media landscape. Across episodes they cover brand storytelling, outdoor and experiential media, Super Bowl ads, AI in advertising, and debates about brand purpose, often tying lessons to practical agency life and real-world campaigns. The conversations balance tactical critique with cultural context, offering sharp takes on creative execution, targeting, and the tension between brand equity and product narratives. Noteworthy is the show's willingness to critique bold ideas while highlighting enduring craft, making it useful for listeners who want actionable insights, industry history, and a pulse on where advertising is headed.

Where can I find podcast stats for AdMission?

Rephonic provides a wide range of podcast stats for AdMission. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdMission and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdMission get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for AdMission, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdMission?

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How many subscribers and views does AdMission have?

To see how many followers or subscribers AdMission has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdMission?

These podcasts share a similar audience with AdMission:

1. The Fin
2. Chanticleer
3. 15 Minutes with the Boss
4. The Money Café with Alan Kohler
5. The Briefing

How many episodes of AdMission are there?

AdMission launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdMission?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdMission?

Rephonic pulls ratings and reviews for AdMission from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdMission?

Rephonic provides full transcripts for episodes of AdMission. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdMission?

Recent guests on AdMission include:

1. Shania Twain
2. Brent Smart
3. Joe Aston
4. Robert Irwin
5. Dr. Zac Seidler
6. Leandro Perez
7. Zara McDonald
8. Michelle Andrews

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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