
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
| Publishes | Weekly | Episodes | 265 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationSelf-Improvement | |||

School Marketing Journal with Brad Entwistle and Dr Alec O'Connell
Schools revolve around generations, not campaigns. Brad speaks with Dr Alec O'Connell, Headmaster of Scotch College in Perth, about why a school's story should guide its marketing ... more
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
Imagine a change to Friday pick-up arrangements buried in a crowded school newsletter. The school sent the information, but the parent missed it. Brad, Bel and S... more
School Marketing Journal with Brad Entwistle, Charlie Maughan and Gavin Carroll
Parents keep asking about a decision you have already explained. Could short-form video make the reasoning clearer? Brad speaks with Charlie Maughan and Gavin Carroll f... more
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin
A parent enjoys your school tour, but can they explain what makes the school right for their child? Brad, Bel and Scully explore why clarity requires shared under... more
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Clear. Insightful. Practical. Should be in any Principal’s playlist.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #72 | |
Apple Podcasts | #164 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently centers on school marketing, branding, enrollment strategies, and governance, with a heavy emphasis on translating internal identity into external value and messaging. Guests range from school leaders and district-level educators to consultants who examine differentiation, parent journeys, and the impact of leadership signals on enrollment. Across episodes, the host duo frequently stresses clearer value propositions, disciplined storytelling, and leadership-driven coherence as keys to sustainable enrollment and trust. A notable strength is the practical, real-world focus: case studies from specific schools, data-informed admissions discussions, and governance perspectives. This mix makes it useful for heads, marketing ... more
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These podcasts share a similar audience with smj: school marketing journal:
1. ABC News Daily
2. Mindful School Marketing
3. The Imperfects
4. Chalk & Talk
5. Sold a Story
smj: school marketing journal launched 7 years ago and published 265 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on smj: school marketing journal include:
1. Alec O'Connell
2. Charlie Maughan
3. Gavin Carroll
4. Dr. David Willows
5. Suzette Parlevliet
6. Erica Thomas
7. Chris Post
8. Megan Hastie
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