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smj: school marketing journal

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School Marketing
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Education
Enrollment
Leadership
Marketing
Artificial Intelligence
School Communications
Brand
Brand Consistency
School Marketing Journal
Strategy
Mission Clarity
Education Marketing
School Leadership
Parent Engagement
Enrolment
Reputation Risk
First Principles
Brand Stewardship

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

PublishesWeeklyEpisodes265Founded7 years ago
Number of ListenersCategories
MarketingBusinessEducationSelf-Improvement

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Artwork for smj:  school marketing journal

Latest Episodes

School Marketing Journal with Brad Entwistle and Dr Alec O'Connell

Schools revolve around generations, not campaigns. Brad speaks with Dr Alec O'Connell, Headmaster of Scotch College in Perth, about why a school's story should guide its marketing ... more

School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

Imagine a change to Friday pick-up arrangements buried in a crowded school newsletter. The school sent the information, but the parent missed it. Brad, Bel and S... more

School Marketing Journal with Brad Entwistle, Charlie Maughan and Gavin Carroll

Parents keep asking about a decision you have already explained. Could short-form video make the reasoning clearer? Brad speaks with Charlie Maughan and Gavin Carroll f... more

School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

A parent enjoys your school tour, but can they explain what makes the school right for their child? Brad, Bel and Scully explore why clarity requires shared under... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Alec O'Connell
Headmaster of Scotch College and chair of the Association of Independent Schools of WA
Scotch College
Episode: 263: Deep Dive — Interview with Dr Alec O'Connell
Charlie Maughan
Imaginate team member who speaks with schools about their video needs
Imaginate
Episode: 261: Short-form video as a leadership tool for Heads
Gavin Carroll
Imaginate team member with a production-house background
Imaginate
Episode: 261: Short-form video as a leadership tool for Heads
Dr. David Willows
Co-founder of Yellow Car, speaker on school listening and experience
Yellow Car
Episode: 259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet
Suzette Parlevliet
Co-founder of Yellow Car, expert in listening at scale
Yellow Car
Episode: 259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet
Erica Thomas
Principal of King CoPPle Rose Bay and former principal of Newcastle Grammar School
Image7 (through leadership discussions)
Episode: 258: Short-termism weakens trust
Chris Post
Headmaster of the Boys' Latin School of Maryland
Boys' Latin School of Maryland
Episode: 257: Turning strategy into action – Interview with Chris Post
Megan Hastie
Principal of Shell Harbour Anglican College
Shell Harbour Anglican College
Episode: 256: Trust through repeated proof
Ros Curtis AM
Principal of St Margaret's Anglican Girls' School, Brisbane
St Margaret's Anglican Girls' School
Episode: 255: Deep Dive – Interview with Ros Curtis AM

Hosts

Brad Entwistle
Host of the School Marketing Journal podcast; long-time contributor to school branding and enrollment strategy discussions.
Belinda McCubbin
Co-host shaping discussion on school identity, enrollment strategy, and governance perspectives.
Andrew Sculthorpe
Co-host/guest facilitator contributing leadership and strategy discussions.

Reviews

5.0 out of 5 stars from 8 ratings
  • Subscription a must for Heads

    Clear. Insightful. Practical. Should be in any Principal’s playlist.

    Apple Podcasts
    5
    jkwright73
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide real-world, actionable strategies for enrollment and branding.
The show consistently connects leadership signals to enrollment outcomes, not just marketing messages.
Clear. Insightful. Practical. Should be in any Principal's playlist.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

263: Deep Dive — Interview with Dr Alec O'Connell
Q: What have you needed to protect about Scotch College in a brand and marketing sense? When you've bolted this on, it's got the same name, sort of.
Scotch Global was ring-fenced financially and operates with a distinct co-educational model, pricing and staffing arrangements to limit its impact on the day school and its brand.
263: Deep Dive — Interview with Dr Alec O'Connell
Q: So what's your view of what comms and marketing should do for a school? How has that changed across the years?
Communications should keep the community informed and reinforce families' confidence in their decision. Schools should also communicate their values, acknowledge mistakes and demonstrate thought leadership.
261: Short-form video as a leadership tool for Heads
Q: What can you do? What are the tricks of the trade to help a head feel and sound normal in front of a camera?
Gavin recommends using an approved script and teleprompter, while Charlie advises rehearsing the wording so it sounds natural when spoken. If a Head freezes looking into the lens, Gavin suggests an off-camera interview format with questions.
261: Short-form video as a leadership tool for Heads
Q: But what actually sort of helps you understand the need before you can decide which bits of video are going to help?
Charlie says schools should start with why they need video and the outcome they want. They should identify a specific communication gap and decide whether it calls for one video or a series.
257: Turning strategy into action – Interview with Chris Post
Q: So Chris, what changed for you when the strategy had to make an argument?
The changes were driven by stronger board engagement, disciplined debates, and a shift from broad agreement to concrete, aligned priorities that could be measured and implemented.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About smj: school marketing journal

What is smj: school marketing journal about and what kind of topics does it cover?

The show consistently centers on school marketing, branding, enrollment strategies, and governance, with a heavy emphasis on translating internal identity into external value and messaging. Guests range from school leaders and district-level educators to consultants who examine differentiation, parent journeys, and the impact of leadership signals on enrollment. Across episodes, the host duo frequently stresses clearer value propositions, disciplined storytelling, and leadership-driven coherence as keys to sustainable enrollment and trust. A notable strength is the practical, real-world focus: case studies from specific schools, data-informed admissions discussions, and governance perspectives. This mix makes it useful for heads, marketing ... more

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Which podcasts are similar to smj: school marketing journal?

These podcasts share a similar audience with smj: school marketing journal:

1. ABC News Daily
2. Mindful School Marketing
3. The Imperfects
4. Chalk & Talk
5. Sold a Story

How many episodes of smj: school marketing journal are there?

smj: school marketing journal launched 7 years ago and published 265 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on smj: school marketing journal?

Recent guests on smj: school marketing journal include:

1. Alec O'Connell
2. Charlie Maughan
3. Gavin Carroll
4. Dr. David Willows
5. Suzette Parlevliet
6. Erica Thomas
7. Chris Post
8. Megan Hastie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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