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smj: school marketing journal

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School Marketing
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Education
Enrollment
Leadership
Marketing
Artificial Intelligence
Brand
Brand Consistency
Strategy
School Marketing Journal
Mission Clarity
Education Marketing
Enrolment
Reputation Risk
First Principles
Brand Stewardship
Brand Ownership
Edstart
School Branding

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

PublishesWeeklyEpisodes259Founded7 years ago
Number of ListenersCategories
MarketingBusinessEducationSelf-Improvement

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Artwork for smj:  school marketing journal

Latest Episodes

School Marketing Journal with Brad Entwistle and Chris Post

In this interview episode, Brad is joined by Chris Post, Headmaster of the Boys' Latin School of Maryland in Baltimore, the United States of America, to examine how strategy can guide dec... more

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully examine two connected principles: consistency builds trust and reputation lags behaviour. They explain how families build... more

School Marketing Journal with Brad Entwistle and Ros Curtis AM

In this deep dive episode, Brad is joined by Ros Curtis AM, Principal of St Margaret's Anglican Girls' School, to reflect on 16 years of leadership as the School grew from around 800 t... more

School Marketing Journal with Brad Entwistle and Alan Jones

In this interview episode, Brad is joined by Alan Jones, Principal of Christ Church Grammar School in Claremont, Western Australia. Together they examine why the Head is central to schoo... more

Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Ros Curtis AM
Principal of St Margaret's Anglican Girls' School, Brisbane
St Margaret's Anglican Girls' School
Episode: 255: Deep Dive – Interview with Ros Curtis AM
Alan Jones
Principal of Christ Church Grammar School, Perth
Christ Church Grammar School, Perth
Episode: 254: The Head as Asker In Chief – Interview with Alan Jones
Tim Watson
Principal, Northern Beaches Christian School
Northern Beaches Christian School
Episode: 252: Replacing assumptions with clarity – Interview with Tim Watson
Tim Kotzer
Head of College
St. Peter's Lutheran College
Episode: 251: Visible difference, meaningful value – Part 1
Graham Catt
CEO of Independent Schools Australia
Independent Schools Australia
Episode: 250: School choice: what's changed, what's next – Interview with Graham Catt
Erika Thomas
Principal, King Copple Rose Bay; former principal, Newcastle Grammar School
Episode: 249: Strategy drives story. Meaning before message.
Tracey Cain
Chief executive officer at H-Advisors
H-Advisors
Episode: 248: Reputation risk management with your board – Interview with Tracey Cain
Megan Hastie
Principal at Shell Harbour Anglican College
Shell Harbour Anglican College
Episode: 247: Experience beats message
Shane Hogan
Education leader; former headmaster with extensive experience across Catholic and independent schools
Independent and Catholic school leadership
Episode: 246: Deep Dive – Interview with Shane Hogan

Hosts

Brad Entwistle
Host of the School Marketing Journal podcast; long-time contributor to school branding and enrollment strategy discussions.
Belinda McCubbin
Co-host shaping discussion on school identity, enrollment strategy, and governance perspectives.
Andrew Sculthorpe
Co-host/guest facilitator contributing leadership and strategy discussions.

Reviews

5.0 out of 5 stars from 8 ratings
  • Subscription a must for Heads

    Clear. Insightful. Practical. Should be in any Principal’s playlist.

    Apple Podcasts
    5
    jkwright73
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide real-world, actionable strategies for enrollment and branding.
The show consistently connects leadership signals to enrollment outcomes, not just marketing messages.
Clear. Insightful. Practical. Should be in any Principal's playlist.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

250: School choice: what's changed, what's next – Interview with Graham Catt
Q: What did you see schools do well in terms of political advocacy?
Graham emphasizes engaging with local parliamentarians through regular, meaningful interactions, building relationships that go beyond one-off meetings, and making advocacy a relational activity rather than a political stunt.
214: When your why is different – Interview with Brian Harris
Q: What does it mean to be a Christian school in practical terms?
It means translating faith into observable practices, such as how students are treated, codes of conduct, and the tangible way truth, goodness, and beauty are pursued in daily life, curricula, and community interactions.
248: Reputation risk management with your board – Interview with Tracey Cain
Q: How would you define reputation risk to cut through the jargon?
Reputation risk is defined by what matters to your school community—staff, parents, students, alumni, and local stakeholders—and whether the school can maintain enrollment, attract and retain staff, and preserve a supportive audience. It's a risk that evolves with who your people are and how the school is perceived by them.
219: WhatsApp Warriors – Interview with Phillip Heath
Q: Now, Phillip, have you ever seen a place where schools can effectively influence the tone or the boundaries within these parents WhatsApp groups?
Phillip shares that while policy settings vary globally, clear boundaries, a code of practice for parents, moderated groups, and defined call points can help manage content and protect staff. A formal framework is useful but should be adaptable to different contexts; respond with care and ensure staff safety while maintaining a generous door for dialogue.
229: Attracting staff – Interview with Sue Ellson
Q: Is LinkedIn the only game in town, or are there other platforms to apply similar strategies?
While LinkedIn is primary, schools should also use their own websites, newsletters, and targeted job boards (Seek, Indeed, Jora) and consider industry-specific associations to reach potential candidates where they are.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About smj: school marketing journal

What is smj: school marketing journal about and what kind of topics does it cover?

The show consistently centers on school marketing, branding, enrollment strategies, and governance, with a heavy emphasis on translating internal identity into external value and messaging. Guests range from school leaders and district-level educators to consultants who examine differentiation, parent journeys, and the impact of leadership signals on enrollment. Across episodes, the host duo frequently stresses clearer value propositions, disciplined storytelling, and leadership-driven coherence as keys to sustainable enrollment and trust. A notable strength is the practical, real-world focus: case studies from specific schools, data-informed admissions discussions, and governance perspectives. This mix makes it useful for heads, marketing ... more

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Which podcasts are similar to smj: school marketing journal?

These podcasts share a similar audience with smj: school marketing journal:

1. SMC: School Marketing and Communications
2. Mindful School Marketing
3. Politics Now
4. Where Should We Begin? with Esther Perel
5. Mamamia Out Loud

How many episodes of smj: school marketing journal are there?

smj: school marketing journal launched 7 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on smj: school marketing journal?

Recent guests on smj: school marketing journal include:

1. Ros Curtis AM
2. Alan Jones
3. Tim Watson
4. Tim Kotzer
5. Graham Catt
6. Erika Thomas
7. Tracey Cain
8. Megan Hastie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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