Rephonic
Artwork for smj:  school marketing journal

smj: school marketing journal

imageseven
School Marketing
Image7
Enrollment
Education
Leadership
Artificial Intelligence
Marketing
Brand
Brand Consistency
Strategy
School Marketing Journal
Mission Clarity
Education Marketing
Enrolment
Reputation Risk
First Principles
Brand Stewardship
Brand Ownership
School Branding
Edstart

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

PublishesWeeklyEpisodes252Founded7 years ago
Number of ListenersCategories
BusinessEducationMarketingSelf-Improvement

Listen to this Podcast

Artwork for smj:  school marketing journal

Latest Episodes

School Marketing Journal with Brad Entwistle and Graham Catt

In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of Independent Schools Australia, to discuss what School Choice Counts has achieved and what ... more

School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully examine why strong school communication begins before the wording stage. Combining the principles of strategy drives story a... more

School Marketing Journal with Brad Entwistle and Tracey Cain

In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors, to unpack reputation risk in independent schools. Tracey explains why what matters to a ... more

School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully explore the sixth principle in the series: experience beats message. They discuss why messaging can open the door, but pare... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Graham Catt
CEO of Independent Schools Australia
Independent Schools Australia
Episode: 250: School choice: what's changed, what's next – Interview with Graham Catt
Erika Thomas
Principal, King Copple Rose Bay; former principal, Newcastle Grammar School
Episode: 249: Strategy drives story. Meaning before message.
Tracey Cain
Chief executive officer at H-Advisors
H-Advisors
Episode: 248: Reputation risk management with your board – Interview with Tracey Cain
Megan Hastie
Principal at Shell Harbour Anglican College
Shell Harbour Anglican College
Episode: 247: Experience beats message
Shane Hogan
Education leader; former headmaster with extensive experience across Catholic and independent schools
Independent and Catholic school leadership
Episode: 246: Deep Dive – Interview with Shane Hogan
David Woodgate
Chief Executive, Independent Schools Bursars Association (ISBA)
ISBA (UK)
Episode: 245: The new parent mindset reshaping school choice – Interview with David Woodgate
Naomi Wilkins
Principal at Oran Park Anglican College
Oran Park Anglican College
Episode: 244: Can a school create external confidence before it has internal coherence?
Chris Lang
Head of Sales for Asia Pacific and co-founder
Digistorm
Episode: 243: Enrolment pressure and the new parent priorities – Interview with Chris Lang
Andrew Cousins
Principal of Caifield College, Brisbane
Caifield College
Episode: 243: Enrolment pressure and the new parent priorities – Interview with Chris Lang

Hosts

Brad Entwistle
Host and interviewer with ties to SMJ and School Marketing Journal; appears across multiple episodes.
Andrew Scullthorpe
Co-hosts; long-running host with strong involvement in show direction and interviewing.
Belinda McCubbin
Co-host and regular presence; contributes to strategy and interview framing.

Reviews

5.0 out of 5 stars from 8 ratings
  • Subscription a must for Heads

    Clear. Insightful. Practical. Should be in any Principal’s playlist.

    Apple Podcasts
    5
    jkwright73
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical, can be theory to action.
Strong emphasis on leadership and coherence over flashy branding.
Subscription a must for Heads; Clear. Insightful. Practical.
High-value insights for school leadership and enrollment decisions.
Relatable case studies from real schools.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

250: School choice: what's changed, what's next – Interview with Graham Catt
Q: What did you see schools do well in terms of political advocacy?
Graham emphasizes engaging with local parliamentarians through regular, meaningful interactions, building relationships that go beyond one-off meetings, and making advocacy a relational activity rather than a political stunt.
214: When your why is different – Interview with Brian Harris
Q: What does it mean to be a Christian school in practical terms?
It means translating faith into observable practices, such as how students are treated, codes of conduct, and the tangible way truth, goodness, and beauty are pursued in daily life, curricula, and community interactions.
248: Reputation risk management with your board – Interview with Tracey Cain
Q: How would you define reputation risk to cut through the jargon?
Reputation risk is defined by what matters to your school community—staff, parents, students, alumni, and local stakeholders—and whether the school can maintain enrollment, attract and retain staff, and preserve a supportive audience. It's a risk that evolves with who your people are and how the school is perceived by them.
219: WhatsApp Warriors – Interview with Phillip Heath
Q: Now, Phillip, have you ever seen a place where schools can effectively influence the tone or the boundaries within these parents WhatsApp groups?
Phillip shares that while policy settings vary globally, clear boundaries, a code of practice for parents, moderated groups, and defined call points can help manage content and protect staff. A formal framework is useful but should be adaptable to different contexts; respond with care and ensure staff safety while maintaining a generous door for dialogue.
229: Attracting staff – Interview with Sue Ellson
Q: Is LinkedIn the only game in town, or are there other platforms to apply similar strategies?
While LinkedIn is primary, schools should also use their own websites, newsletters, and targeted job boards (Seek, Indeed, Jora) and consider industry-specific associations to reach potential candidates where they are.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About smj: school marketing journal

What is smj: school marketing journal about and what kind of topics does it cover?

The show centers on turning school leadership challenges into practical marketing and enrollment strategies. Key threads across episodes include aligning internal experience with external messaging, shaping a clear positioning, and adopting data-driven approaches to admissions, pricing, and family engagement. Guests frequently bring hands-on perspectives from multiple school sectors, illustrating how leadership decisions, culture, and communications influence enrollment and trust. A standout aspect is the emphasis on long-term brand stewardship and internal coherence over flashy campaigns, with actionable exercises and frameworks that heads and marketing teams can apply to audit the parent journey, optimize waitlists, and articulate measura... more

Where can I find podcast stats for smj: school marketing journal?

Rephonic provides a wide range of podcast stats for smj: school marketing journal. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to smj: school marketing journal and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does smj: school marketing journal get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for smj: school marketing journal, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for smj: school marketing journal?

Rephonic provides comprehensive predictive audience data for smj: school marketing journal, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does smj: school marketing journal have?

To see how many followers or subscribers smj: school marketing journal has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to smj: school marketing journal?

These podcasts share a similar audience with smj: school marketing journal:

1. SMC: School Marketing and Communications
2. Upgrade School Marketing
3. Hamish & Andy
4. Mamamia Out Loud
5. ABC News Daily

How many episodes of smj: school marketing journal are there?

smj: school marketing journal launched 7 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact smj: school marketing journal?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for smj: school marketing journal?

Rephonic pulls ratings and reviews for smj: school marketing journal from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for smj: school marketing journal?

Rephonic provides full transcripts for episodes of smj: school marketing journal. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on smj: school marketing journal?

Recent guests on smj: school marketing journal include:

1. Graham Catt
2. Erika Thomas
3. Tracey Cain
4. Megan Hastie
5. Shane Hogan
6. David Woodgate
7. Naomi Wilkins
8. Chris Lang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days