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Mindful School Marketing

Tara Claeys & Aubrey Bursch
Independent Schools
Retention
Education
Mindfulness
Artificial Intelligence
School Marketing
Marketing
Admissions
Chatbots
Burnout
Vouchers
Leadership
Parent Feedback
Conflict Resolution
AI In Education and Marketing
Diversity, Equity, and Inclusion
AI In Schools
Microschools
Outsourcing
Thrive Hive

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness a... more

PublishesTwice monthlyEpisodes139Founded5 years ago
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EducationBusinessMarketing

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Artwork for Mindful School Marketing

Latest Episodes

As we kick off a new school year, I’m bringing back one of our favorite conversations, a live panel recorded at the Small School Leaders Conference. It captures something I hear constantly from small school marketing teams: the reality of being one p... more

As we head into a new school year, this is exactly the kind of episode I want school leaders to hear early. I sat in on Jason Craige Harris’s session at the LeadTeam Summit, where he broke down what it actually takes to build a strategy for culture t... more

YouTube

Every spring, schools pour weeks of staff time and thousands of dollars into a gala or auction because that’s what has always been done, even as the return on all that effort keeps shrinking. Barbara Barron joins us in this conversation to talk about... more

YouTube

Andrea Gribble manages social media for around 85 schools across the country, so she’s usually the first person to notice when something is shifting for school communicators. In this conversation, we get into the real tension a lot of schools are sit... more

YouTube

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Recent Guests

Barbara Barron
Consultant specializing in independent school advancement
Independent school advancement consulting
Episode: 137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron
Andrea Gribble
Founder of Social School for EDU; author; host of Mastering Social Media for Schools podcast
Social School for EDU
Episode: 136. AI, Authenticity, and Reels: Smarter Social Media for Schools with Andrea Gribble
Rebecca Milotke-Meslin
Leadership coach and owner of Pleasantly Aggressive Coaching and Consulting
Pleasantly Aggressive Coaching and Consulting
Episode: 135. Doing Everything Isn’t the Job: Redefining School Leadership, Delegation, and Self-Worth with Rebecca Malotke-Meslin
Miriam Stein
Enrollment and marketing strategist affiliated with Thrive Hive and Saddle Rock Strategies
Thrive Hive; Saddle Rock Strategies
Episode: 134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Angela Brown
Head of Marketing at Halda AI
Halda AI
Episode: 133. How Schools Are Using Chatbots to Support Admissions
Stephanie Vasta
Director of Marketing and Communications at Moravian Academy
Moravian Academy
Episode: 133. How Schools Are Using Chatbots to Support Admissions
Lori Kriegel
Chief Communications Officer at Wooster School
Wooster School
Episode: 133. How Schools Are Using Chatbots to Support Admissions
Matthew Farley
Head or administrator at James River Day School
James River Day School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Matt Thornton
Director of Admissions at Robert C. Parker School
Robert C. Parker School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders

Hosts

Aubrey Bursch
Host of Mindful School Marketing
Tara Claeys
Co-host of Mindful School Marketing

Reviews

4.9 out of 5 stars from 18 ratings
  • Insightful

    Great podcast with practical tips for school professionals. I love the interaction between Aubrey and Tara as well.

    Apple Podcasts
    5
    CPF2
    United Statesa year ago
  • Thoughtful questions and compelling answers

    Really like the way that Tara and Aubrey do their research before the interview. They put together quality questions so their guests can provide meaningful answers. Especially liked the conversation with Bob Thomas.

    Apple Podcasts
    5
    Liam Dempsey
    United States2 years ago
  • Great podcast for an important topic!

    Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.

    Apple Podcasts
    5
    joe monzo
    United States5 years ago
  • Listen up, private school marketers!

    This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.

    Apple Podcasts
    5
    Liza Fisher Norman
    United States5 years ago
  • Great podcast

    Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!

    Apple Podcasts
    5
    sdee11
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

listeners praise the thoughtful, mindful approach and real-world applicability of tips.
The hosts have strong chemistry and bring practical, research-informed questions.
The show is particularly recommended for school marketers and administrators seeking tangible takeaways.

Talking Points

Recent interactions between the hosts and their guests.

137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron
Q: What practical tool can schools start using to streamline donor engagement?
A guide to giving and getting involved that lays out who asks, cadence, and expectations, helping unify efforts across teams and reduce fatigue for families.
137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron
Q: Are galas and auctions still worth it, or should schools shift to different strategies?
Galas and auctions often have low ROI today; shifting toward a robust major gifts strategy, supported by a clearly communicated mission, can yield similar or better net dollars with less burnout.
137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron
Q: Where do you see marketing most effectively supporting development teams?
By aligning messages across marketing, admissions, and development into a shared through-line that highlights the school's mission, ensuring consistency and clarity for families.
134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Q: Can you describe how to practically implement the evaluation matrix with a team?
Gather all events, plot them on Post-its across the four quadrants, use colored notes to indicate urgency and direction, and have the team collectively decide where each event fits, updating the matrix as needed.
134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Q: What are the key signs that it's time to reevaluate an event or tradition?
Low participation, last-minute RSVPs, lack of volunteers, and a misalignment with mission and financial return are strong indicators, and teams should map all events to decide what to prune or sunset.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Age Range
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Frequently Asked Questions About Mindful School Marketing

What is Mindful School Marketing about and what kind of topics does it cover?

The show centers on mindful, practical strategies for marketing and leadership in independent K-12 schools. Episodes frequently explore enrollment, retention, and family experience through a mindful lens, weaving in real-world challenges like burnout, budget constraints, AI and technology adoption, and ethical storytelling. Guests range from school marketers and admissions leaders to consultants and educators, offering actionable frameworks, templates, and playbooks that listeners can implement quickly. A notable through line is balancing high performance with well-being, transparency with privacy, and mission integrity with growth. The format combines candid host-on-host dialogue with expert guests, delivering concrete tips, checklists, an... more

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Which podcasts are similar to Mindful School Marketing?

These podcasts share a similar audience with Mindful School Marketing:

1. Mastering Social Media for Schools
2. smj: school marketing journal
3. Independent School Moonshot Podcast
4. Think Fast Talk Smart: Communication Techniques
5. Good Hang with Amy Poehler

How many episodes of Mindful School Marketing are there?

Mindful School Marketing launched 5 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mindful School Marketing?

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What guests have appeared on Mindful School Marketing?

Recent guests on Mindful School Marketing include:

1. Barbara Barron
2. Andrea Gribble
3. Rebecca Milotke-Meslin
4. Miriam Stein
5. Angela Brown
6. Stephanie Vasta
7. Lori Kriegel
8. Matthew Farley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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