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Artwork for Mindful School Marketing

Mindful School Marketing

Tara Claeys & Aubrey Bursch
Independent Schools
Artificial Intelligence
Mindfulness
Retention
Education
School Marketing
Conflict Mediation
Marketing
Admissions
Chatbots
Burnout
Vouchers
Private Schools
Leadership
Parent Feedback
AI In Education and Marketing
Conflict Resolution
AI In Schools
Diversity, Equity, and Inclusion
Microschools

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness a... more

PublishesTwice monthlyEpisodes142Founded6 years ago
Number of ListenersCategories
EducationBusinessMarketing

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Artwork for Mindful School Marketing

Latest Episodes

When enrollment falls short, the instinct is often immediate. We need more marketing. We need more inquiries. We need more applications. But marketing isn’t always the real problem. In this episode, I sit down with Tom Sheppard, Founder of 20 More St... more

Your athletics program may not have changed dramatically in the last decade. But everything around it has. NIL (Name, Image, Likeness). Changing college recruiting and eligibility. Club sports. Specialized training. Sports academies. Rising parent ex... more

YouTube

Families aren’t just Googling “best private school near me” anymore. They may be asking AI detailed questions about their child, comparing schools across multiple platforms, reading reviews, watching videos, and researching your school for months—or ... more

YouTube

As we kick off a new school year, I’m bringing back one of our favorite conversations, a live panel recorded at the Small School Leaders Conference. It captures something I hear constantly from small school marketing teams: the reality of being one p... more

YouTube

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Recent Guests

Mike Marich
Founder of Mindset Curated, former athletic director and lacrosse coach
Mindset Curated
Episode: 141. Beyond Wins and Losses: How the Changing Athletics Landscape Affects Enrollment and Marketing.
Heather Burchfield
Director of Partner Success at Truth Tree
Truth Tree
Episode: 140. Is AI Recommending Your School? How Families Find and Choose Schools Now
Moira Anderson
Director of Paid Media Performance at Truth Tree
Truth Tree
Episode: 140. Is AI Recommending Your School? How Families Find and Choose Schools Now
Lori Kriegel
Chief Communications Officer at Worcester School
Worcester School
Episode: 139. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
Andrea Jenkins
Director of Enrollment Management and Marketing and Communications at St. Luke's Episcopal School
St. Luke's Episcopal School
Episode: 139. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
Barb Doyle
Director of Marketing and Communications at Renbrook School
Renbrook School
Episode: 139. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
Jason Craig Harris
CEO of Perception Strategies; Senior Advisor at Pollyanna; conflict mediator and mindfulness teacher
Perception Strategies; Pollyanna
Episode: 138. Mindfulness and Resilience for Today’s School Leaders with Jason Craige Harris
Barbara Barron
Consultant specializing in independent school advancement
Independent school advancement consulting
Episode: 137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron
Andrea Gribble
Founder of Social School for EDU; author; host of Mastering Social Media for Schools podcast
Social School for EDU
Episode: 136. AI, Authenticity, and Reels: Smarter Social Media for Schools with Andrea Gribble

Hosts

Aubrey Bursch
Host of Mindful School Marketing
Tara Claeys
Co-host of Mindful School Marketing

Reviews

4.9 out of 5 stars from 18 ratings
  • Insightful

    Great podcast with practical tips for school professionals. I love the interaction between Aubrey and Tara as well.

    Apple Podcasts
    5
    CPF2
    United Statesa year ago
  • Thoughtful questions and compelling answers

    Really like the way that Tara and Aubrey do their research before the interview. They put together quality questions so their guests can provide meaningful answers. Especially liked the conversation with Bob Thomas.

    Apple Podcasts
    5
    Liam Dempsey
    United States2 years ago
  • Great podcast for an important topic!

    Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.

    Apple Podcasts
    5
    joe monzo
    United States5 years ago
  • Listen up, private school marketers!

    This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.

    Apple Podcasts
    5
    Liza Fisher Norman
    United States5 years ago
  • Great podcast

    Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!

    Apple Podcasts
    5
    sdee11
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

listeners praise the thoughtful, mindful approach and real-world applicability of tips.
The hosts have strong chemistry and bring practical, research-informed questions.
The show is particularly recommended for school marketers and administrators seeking tangible takeaways.

Talking Points

Recent interactions between the hosts and their guests.

141. Beyond Wins and Losses: How the Changing Athletics Landscape Affects Enrollment and Marketing.
Q: What is a practical first step a school leader should take to address these changes this year?
Run a leadership audit or SWOT analysis focused on the athletic program to ensure alignment with admissions, marketing, and the school's mission, then translate findings into a strategic plan that clarifies roles and messaging.
141. Beyond Wins and Losses: How the Changing Athletics Landscape Affects Enrollment and Marketing.
Q: What should heads of school and admissions professionals understand about the changes in college athletics and how to communicate with families?
They should recognize that the landscape is shifting rapidly due to NIL, roster limits, and club-level development, and they must communicate a clear, mission-aligned vision of their athletic programs, grounded in structure, coaching quality, and long-term student outcomes.
140. Is AI Recommending Your School? How Families Find and Choose Schools Now
Q: What are effective early signals to watch besides inquiries?
Monitor impression share, time on site, engagement metrics, and the quality of search terms; these leading indicators reveal campaign health before inquiry numbers rise.
140. Is AI Recommending Your School? How Families Find and Choose Schools Now
Q: How should schools prepare their content for AI to act as a sales rep?
Create a briefing document for AI with clearly stated claims, supported by evidence like testimonials, data, and named credentials; ensure your site explicitly lists outcomes and real examples.
140. Is AI Recommending Your School? How Families Find and Choose Schools Now
Q: What does AI actually look at when deciding which schools to recommend?
AI considers the prompt, the website content, reviews, accreditation data, and indexed social/media; it pulls from multiple sources to craft a response, so providing explicit, accessible information on your site is crucial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Age Range
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Frequently Asked Questions About Mindful School Marketing

What is Mindful School Marketing about and what kind of topics does it cover?

The show centers on mindful, practical strategies for marketing and leadership in independent K-12 schools. Episodes frequently explore enrollment, retention, and family experience through a mindful lens, weaving in real-world challenges like burnout, budget constraints, AI and technology adoption, and ethical storytelling. Guests range from school marketers and admissions leaders to consultants and educators, offering actionable frameworks, templates, and playbooks that listeners can implement quickly. A notable through line is balancing high performance with well-being, transparency with privacy, and mission integrity with growth. The format combines candid host-on-host dialogue with expert guests, delivering concrete tips, checklists, an... more

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Which podcasts are similar to Mindful School Marketing?

These podcasts share a similar audience with Mindful School Marketing:

1. Mastering Social Media for Schools
2. Independent School Moonshot Podcast
3. The Bible Recap
4. Craig Groeschel Leadership Podcast
5. Good Hang with Amy Poehler

How many episodes of Mindful School Marketing are there?

Mindful School Marketing launched 6 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mindful School Marketing?

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What guests have appeared on Mindful School Marketing?

Recent guests on Mindful School Marketing include:

1. Mike Marich
2. Heather Burchfield
3. Moira Anderson
4. Lori Kriegel
5. Andrea Jenkins
6. Barb Doyle
7. Jason Craig Harris
8. Barbara Barron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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