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Mindful School Marketing

Tara Claeys & Aubrey Bursch
Retention
Independent Schools
Education
Mindfulness
School Marketing
Vouchers
Leadership
Parent Feedback
AI In Education and Marketing
Conflict Resolution
AI In Schools
Diversity, Equity, and Inclusion
Microschools
Outsourcing
Marketing
Artificial Intelligence
Enrollment
Conflict Mediation
Schools
School Websites

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness a... more

PublishesTwice monthlyEpisodes132Founded5 years ago
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BusinessEducationMarketing

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Artwork for Mindful School Marketing

Latest Episodes

Enrollment looks different than it did even two years ago, and the pressure to figure out what’s actually moving families from inquiry to enrolled is real. The COVID bump has leveled off, parent expectations have shifted, and the mental load of carry... more

YouTube

Retention conversations tend to spike at re-enrollment time, but by then, a lot of the damage is already done. Families aren’t usually making their decision to leave in one moment. They’re collecting small data points all year long, quietly asking th... more

YouTube

By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsing anymore. They’re evaluating.... more

YouTube

Parent feedback doesn’t have to wait until the end of the year when everyone is burned out and families have already made their decisions. In this episode, we talk about building a feedback system that runs throughout the year, so you’re catching iss... more

YouTube

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Recent Guests

Matthew Farley
Head or administrator at James River Day School
James River Day School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Matt Thornton
Director of Admissions at Robert C. Parker School
Robert C. Parker School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Marnie Schattgen
Director of Admission/Index Tuition at Fredericksburg Academy
Fredericksburg Academy
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Alli Williams
Head of School at The Pilot School
The Pilot School
Episode: 128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming
Samantha Fleming
Director of Marketing Communications and Strategic Initiatives at Oakwood School
Oakwood School
Episode: 128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming
Brooke Carroll
Principal Consultant and Coach at Aces Strategies
AC Strategies / Aces Strategies
Episode: 127. How School Leaders Can Beat Burnout with Brooke Carroll
Jason Craige Harris
CEO of Perception Strategies and senior advisor at Pollyanna
Perception Strategies; Pollyanna
Episode: 125. Mindfulness and Resilience for Today’s School Leaders with Jason Craige Harris
Lori Kriegel
Chief Communications Officer at Worcester School
Worcester School
Episode: 124. Marketing in Small Schools – Live Panel at the Small School Leaders Conference
Andrea Jenkins
Director of Enrollment Management and Marketing and Communications
St. Luke's Episcopal School
Episode: 124. Marketing in Small Schools – Live Panel at the Small School Leaders Conference

Hosts

Aubrey Bursch
Host of Mindful School Marketing. Focuses on practical school marketing, enrollment, and mindful leadership.
Tara Claeys
Co-host of Mindful School Marketing. Guides conversations on marketing strategy, website optimization, and mindful leadership.

Reviews

4.9 out of 5 stars from 18 ratings
  • Insightful

    Great podcast with practical tips for school professionals. I love the interaction between Aubrey and Tara as well.

    Apple Podcasts
    5
    CPF2
    United Statesa year ago
  • Thoughtful questions and compelling answers

    Really like the way that Tara and Aubrey do their research before the interview. They put together quality questions so their guests can provide meaningful answers. Especially liked the conversation with Bob Thomas.

    Apple Podcasts
    5
    Liam Dempsey
    United Statesa year ago
  • Great podcast for an important topic!

    Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.

    Apple Podcasts
    5
    joe monzo
    United States4 years ago
  • Listen up, private school marketers!

    This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.

    Apple Podcasts
    5
    Liza Fisher Norman
    United States5 years ago
  • Great podcast

    Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!

    Apple Podcasts
    5
    sdee11
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts' research and interview prep are repeatedly highlighted as strengths.
Guests and topics are relevant to private K-12 and LD-focused schools, with return on investment in marketing and leadership ideas.
Listeners praise practical tips and mindful approach to school marketing.

Talking Points

Recent interactions between the hosts and their guests.

112: A School Marketer’s Guide to Generative AI with Jordache Johnson
Q: What is Generative AI and what are the most impactful use cases for school marketers and leaders?
Generative AI is the creation-focused subset of AI that can produce content like text, images, and music. For schools, its impact lies in content acceleration, personalized communications at scale, and data-driven insights from surveys and metrics, while maintaining a human-centric, brand-aligned voice.
115. Turning Conflict Into Collaboration: Practical Tools for School Leaders with Bridget Johnson
Q: How do you define mindfulness in the context of conflict resolution for schools?
Mindfulness is about maintaining awareness of thoughts, feelings, and environmental factors without judgment and choosing deliberate, thoughtful responses over knee-jerk reactions.
117. The Microschool Movement: Growth, Impact, and What’s Next with Whitney Retzer
Q: How can independent/private schools collaborate with microschools for mutual benefit?
Both can learn from each other in areas like ongoing improvement, data collection, marketing, and retention. Collaboration can include facility sharing, joint programs (STEM Fridays, after-school care), and even school-within-a-school models to serve different learner needs.
117. The Microschool Movement: Growth, Impact, and What’s Next with Whitney Retzer
Q: What are common reasons families choose microschools beyond funding and policy factors?
Families are drawn to knowing what happens in their kids' education, a sense of community, safety concerns, accessibility, and the ability to customize learning paths to fit individual learner needs.
117. The Microschool Movement: Growth, Impact, and What’s Next with Whitney Retzer
Q: So can you tell us what exactly is a Microschool, and how does it differ from traditional or private independent schools?
A microschool is a very small, intentionally small learning environment often with mixed-age groups and highly customized learning. They use community spaces rather than sprawling campuses and focus on learner-centered approaches and flexibility that larger schools struggle to match.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Mindful School Marketing

What is Mindful School Marketing about and what kind of topics does it cover?

A practical show for K-12 independent school marketers and administrators, with a steady mix of interviews and host-led conversations. Episodes routinely tackle retention, admissions, website strategy, parent and student messaging, and using mindfulness to improve work life and decision-making. Notable strengths include actionable frameworks for onboarding and communications, plus a focus on small and LD-focused schools, vendor partnerships, and realistic approaches to AI and data in school marketing. The format and guest roster emphasize pragmatic, implementation-oriented guidance for improving enrollment, retention, and organizational well-being without sacrificing mission or staff morale.

Where can I find podcast stats for Mindful School Marketing?

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How many listeners does Mindful School Marketing get?

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What are the audience demographics for Mindful School Marketing?

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How many subscribers and views does Mindful School Marketing have?

To see how many followers or subscribers Mindful School Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mindful School Marketing?

These podcasts share a similar audience with Mindful School Marketing:

1. smj: school marketing journal
2. Mastering Social Media for Schools
3. The Working Genius Podcast with Patrick Lencioni
4. Social Media Marketing Podcast
5. The Daily

How many episodes of Mindful School Marketing are there?

Mindful School Marketing launched 5 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mindful School Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mindful School Marketing?

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What guests have appeared on Mindful School Marketing?

Recent guests on Mindful School Marketing include:

1. Matthew Farley
2. Matt Thornton
3. Marnie Schattgen
4. Alli Williams
5. Samantha Fleming
6. Brooke Carroll
7. Jason Craige Harris
8. Lori Kriegel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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