
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness a... more
| Publishes | Twice monthly | Episodes | 132 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationMarketing | |||

Enrollment looks different than it did even two years ago, and the pressure to figure out what’s actually moving families from inquiry to enrolled is real. The COVID bump has leveled off, parent expectations have shifted, and the mental load of carry... more
Retention conversations tend to spike at re-enrollment time, but by then, a lot of the damage is already done. Families aren’t usually making their decision to leave in one moment. They’re collecting small data points all year long, quietly asking th... more
By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsing anymore. They’re evaluating.... more
Parent feedback doesn’t have to wait until the end of the year when everyone is burned out and families have already made their decisions. In this episode, we talk about building a feedback system that runs throughout the year, so you’re catching iss... more
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Great podcast with practical tips for school professionals. I love the interaction between Aubrey and Tara as well.
Really like the way that Tara and Aubrey do their research before the interview. They put together quality questions so their guests can provide meaningful answers. Especially liked the conversation with Bob Thomas.
Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.
This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.
Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical show for K-12 independent school marketers and administrators, with a steady mix of interviews and host-led conversations. Episodes routinely tackle retention, admissions, website strategy, parent and student messaging, and using mindfulness to improve work life and decision-making. Notable strengths include actionable frameworks for onboarding and communications, plus a focus on small and LD-focused schools, vendor partnerships, and realistic approaches to AI and data in school marketing. The format and guest roster emphasize pragmatic, implementation-oriented guidance for improving enrollment, retention, and organizational well-being without sacrificing mission or staff morale.
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These podcasts share a similar audience with Mindful School Marketing:
1. smj: school marketing journal
2. Mastering Social Media for Schools
3. The Working Genius Podcast with Patrick Lencioni
4. Social Media Marketing Podcast
5. The Daily
Mindful School Marketing launched 5 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Mindful School Marketing include:
1. Matthew Farley
2. Matt Thornton
3. Marnie Schattgen
4. Alli Williams
5. Samantha Fleming
6. Brooke Carroll
7. Jason Craige Harris
8. Lori Kriegel
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