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Artwork for Mindful School Marketing

Mindful School Marketing

Tara Claeys & Aubrey Bursch
Independent Schools
Retention
Education
Mindfulness
School Marketing
Marketing
Admissions
Chatbots
Burnout
Vouchers
Leadership
Parent Feedback
Conflict Resolution
AI In Education and Marketing
Microschools
Diversity, Equity, and Inclusion
AI In Schools
Outsourcing
Thrive Hive
Artificial Intelligence

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness a... more

PublishesTwice monthlyEpisodes136Founded5 years ago
Number of ListenersCategories
MarketingEducationBusiness

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Artwork for Mindful School Marketing

Latest Episodes

Andrea Gribble manages social media for around 85 schools across the country, so she’s usually the first person to notice when something is shifting for school communicators. In this conversation, we get into the real tension a lot of schools are sit... more

YouTube

There’s a version of busy that gets worn like a badge of honor in schools. Wearing a lot of hats, doing more with less, the kind of overload that gets praised right up until it doesn’t. Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coachin... more

Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein Schools are really good at adding things. A new event, a new tradition, a new fundraiser, another community-building moment, and every one of them sta... more

YouTube

We put a lot into our websites. The pages look good, the content is thorough, and we assume families will move through it the way we mapped it out. Then we actually look at the data and realize a lot of them are not navigating it at all. They are res... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Rebecca Milotke-Meslin
Leadership coach and owner of Pleasantly Aggressive Coaching and Consulting
Pleasantly Aggressive Coaching and Consulting
Episode: 135. Doing Everything Isn’t the Job: Redefining School Leadership, Delegation, and Self-Worth with Rebecca Malotke-Meslin
Miriam Stein
Enrollment and marketing strategist affiliated with Thrive Hive and Saddle Rock Strategies
Thrive Hive; Saddle Rock Strategies
Episode: 134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Angela Brown
Head of Marketing at Halda AI
Halda AI
Episode: 133. How Schools Are Using Chatbots to Support Admissions
Stephanie Vasta
Director of Marketing and Communications at Moravian Academy
Moravian Academy
Episode: 133. How Schools Are Using Chatbots to Support Admissions
Matthew Farley
Head or administrator at James River Day School
James River Day School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Matt Thornton
Director of Admissions at Robert C. Parker School
Robert C. Parker School
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Marnie Schattgen
Director of Admission/Index Tuition at Fredericksburg Academy
Fredericksburg Academy
Episode: 132. What’s Actually Working in Enrollment Right Now? A Conversation with School Admissions & Enrollment Leaders
Alli Williams
Head of School at The Pilot School
The Pilot School
Episode: 128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming
Samantha Fleming
Director of Marketing Communications and Strategic Initiatives at Oakwood School
Oakwood School
Episode: 128. Marketing Schools for Students Who Learn Differently with Alli Williams and Samantha Fleming

Hosts

Aubrey Bursch
Host of Mindful School Marketing. Focuses on practical school marketing, enrollment, and mindful leadership.
Tara Claeys
Co-host of Mindful School Marketing. Guides conversations on marketing strategy, website optimization, and mindful leadership.

Reviews

4.9 out of 5 stars from 18 ratings
  • Insightful

    Great podcast with practical tips for school professionals. I love the interaction between Aubrey and Tara as well.

    Apple Podcasts
    5
    CPF2
    United Statesa year ago
  • Thoughtful questions and compelling answers

    Really like the way that Tara and Aubrey do their research before the interview. They put together quality questions so their guests can provide meaningful answers. Especially liked the conversation with Bob Thomas.

    Apple Podcasts
    5
    Liam Dempsey
    United States2 years ago
  • Great podcast for an important topic!

    Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.

    Apple Podcasts
    5
    joe monzo
    United States4 years ago
  • Listen up, private school marketers!

    This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.

    Apple Podcasts
    5
    Liza Fisher Norman
    United States5 years ago
  • Great podcast

    Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!

    Apple Podcasts
    5
    sdee11
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts' research and interview prep are repeatedly highlighted as strengths.
Guests and topics are relevant to private K-12 and LD-focused schools, with return on investment in marketing and leadership ideas.
Listeners praise practical tips and mindful approach to school marketing.

Talking Points

Recent interactions between the hosts and their guests.

134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Q: Can you describe how to practically implement the evaluation matrix with a team?
Gather all events, plot them on Post-its across the four quadrants, use colored notes to indicate urgency and direction, and have the team collectively decide where each event fits, updating the matrix as needed.
134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Q: What are the key signs that it's time to reevaluate an event or tradition?
Low participation, last-minute RSVPs, lack of volunteers, and a misalignment with mission and financial return are strong indicators, and teams should map all events to decide what to prune or sunset.
134. Should This School Event Stay or Go? How Schools Can Evaluate Events and Programs with Miriam Stein
Q: How would this thinking apply to people in enrollment and advancement roles who are telling the school's story?
The matrix provides a shared framework that helps these teams evaluate every program, ensuring messaging reflects mission and demonstrates clear ROI, while also guiding communication strategies about changes.
112: A School Marketer’s Guide to Generative AI with Jordache Johnson
Q: What is Generative AI and what are the most impactful use cases for school marketers and leaders?
Generative AI is the creation-focused subset of AI that can produce content like text, images, and music. For schools, its impact lies in content acceleration, personalized communications at scale, and data-driven insights from surveys and metrics, while maintaining a human-centric, brand-aligned voice.
115. Turning Conflict Into Collaboration: Practical Tools for School Leaders with Bridget Johnson
Q: How do you define mindfulness in the context of conflict resolution for schools?
Mindfulness is about maintaining awareness of thoughts, feelings, and environmental factors without judgment and choosing deliberate, thoughtful responses over knee-jerk reactions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Mindful School Marketing

What is Mindful School Marketing about and what kind of topics does it cover?

A practical show for K-12 independent school marketers and administrators, with a steady mix of interviews and host-led conversations. Episodes routinely tackle retention, admissions, website strategy, parent and student messaging, and using mindfulness to improve work life and decision-making. Notable strengths include actionable frameworks for onboarding and communications, plus a focus on small and LD-focused schools, vendor partnerships, and realistic approaches to AI and data in school marketing. The format and guest roster emphasize pragmatic, implementation-oriented guidance for improving enrollment, retention, and organizational well-being without sacrificing mission or staff morale.

Where can I find podcast stats for Mindful School Marketing?

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How many listeners does Mindful School Marketing get?

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What are the audience demographics for Mindful School Marketing?

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How many subscribers and views does Mindful School Marketing have?

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Which podcasts are similar to Mindful School Marketing?

These podcasts share a similar audience with Mindful School Marketing:

1. smj: school marketing journal
2. SMC: School Marketing and Communications
3. Mastering Social Media for Schools
4. Independent School Moonshot Podcast
5. Worklife with Molly Graham

How many episodes of Mindful School Marketing are there?

Mindful School Marketing launched 5 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mindful School Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mindful School Marketing?

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What guests have appeared on Mindful School Marketing?

Recent guests on Mindful School Marketing include:

1. Rebecca Milotke-Meslin
2. Miriam Stein
3. Angela Brown
4. Stephanie Vasta
5. Matthew Farley
6. Matt Thornton
7. Marnie Schattgen
8. Alli Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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