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Uncensored CMO

Jon Evans
Very
Mcdonald's
Airbnb
Advertising
Brand Strategy
Brand Marketing
Super Bowl
Pandemic
Customer Insights
Holiday Retail Campaigns
Michelob Ultra
Famous Orders Campaign
Travis Scott Meal
Performance Marketing
Metro Bank
Creativity
Wieden+kennedy
Consumer Insights
Just Eat
Insurance Comparison

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

PublishesWeeklyEpisodes219Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Uncensored CMO

Latest Episodes

Jess Butcher MBE has built a career at the intersection of technology and consumer behaviour. She co-founded AR pioneer Blippar and has since turned her attention to a growing issue: how AI and social media are shaping our brains, behaviour, and well... more

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, why the brand partnered with Sydney, and how they ha... more

After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 billion the previous year. A fitting closing act for... more

YouTube

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 second pour to Red Bull’s unconventional rise, Richar... more

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Recent Guests

Richard Shotton
Behavioral science expert and author of 'Hacking the Human Mind'
Episode: The behavioural hacks that create $Billion brands - Richard Shotton
Dame Carolyn McCall
CEO of ITV, significant figure in the broadcasting industry
ITV
Episode: 70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV
Ella Mills
Co-founder of Deliciously Ella, a food brand centered around healthy eating and wellness.
Deliciously Ella
Episode: Deliciously Ella: how Ella Mills turned her personal brand into a global success
Todd Kaplan
CMO of Kraft Heinz with extensive experience in marketing from his previous role at PepsiCo.
Kraft Heinz
Episode: Marketing secret sauce with Kraft Heinz CMO Todd Kaplan
Grainne Wafer
Global Category Director at Diageo for Beer, Vodka, and Spirits
Diageo
Episode: How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer
Tom Goodwin
Marketing expert with a unique perspective on advertising.
Episode: Why advertising is broken & how to fix it - Tom Goodwin
Sherilyn Shackell
Founder of The Marketing Academy
The Marketing Academy
Episode: From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell
Hiroki Asai
Chief Marketing Officer at Airbnb, overseeing branding and marketing strategy
Airbnb
Episode: Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
Angela Zepeda
Former CMO at Hyundai, currently the global head of marketing at X
X
Episode: The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

Host

John Evans
Host with a background in marketing, known for engaging discussions with industry leaders on various marketing topics.

Reviews

4.8 out of 5 stars from 472 ratings
  • Essential

    As a brand & marketing exec, I have very little free time to stay in touch with latest marketing trends and brightest brand luminaries. John does an excellent job curating both and bringing compelling story tellers to share their wisdom and experiences. This podcast is on my essential list. Should be on yours too.

    Apple Podcasts
    5
    Roniruby
    United States2 months ago
  • Insightful, helpful and entertaining!

    One of my favourite podcasts to listen to! Always entertaining and helpful, great guests and conversations - which means you are learning, getting validation for your work, experience and ideas and getting inspiration. Never fails to uplift my working day.

    Apple Podcasts
    5
    SuzAEB
    United Kingdom2 months ago
  • Insightful & thought-provoking

    As someone who works in the world of marketing (agency-side), this podcast provides a great insight into the hottest topics. But also the timeless ones too.

    Jon is a thoughtful interviewer and gets the best out of an impressive list of marketers and industry commentators.

    This podcast turbo-charges my day and, best of all, my thinking. Thanks!

    Apple Podcasts
    5
    timleighton
    United Kingdom3 months ago
  • Superb

    Love the show! Jon’s you are a pleasure to listen to, you get the best out of your guests and I love the diverse subject matter covered.

    Apple Podcasts
    5
    Love Wordle
    South Africa6 months ago
  • Scott and Rory

    Loved this episode. Will listen to more.

    Apple Podcasts
    5
    blawkins.
    United Kingdom6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of industry leaders as guests is commendable, providing diverse perspectives and actionable insights.
Listeners appreciate the depth and quality of marketing discussions, often highlighting the entertaining yet informative nature of the content.
Audiences mention the show as a reliable resource for up-to-date marketing trends and strategies.
Some express a desire for more depth in financial conversations related to marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Q: Are you planning to use Sydney more in future campaigns?
The collaboration has been incredibly successful, and there are plans to continue working with Sydney in future campaigns.
American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Q: What advice would you give marketers facing similar situations?
Instead of managing a crisis, view it as an opportunity; focus on data over social media noise, and maintain a clear team communication and mission.
American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Q: What do you think went wrong with the backlash surrounding the campaign?
The backlash was largely based on absurd claims that overshadowed the original intent of the campaign, which was about jeans; it was not anticipated based on pre-launch testing.
The behavioural hacks that create $Billion brands - Richard Shotton
Q: What is the importance of effort in branding?
Signaling effort can enhance the perceived quality of a product, making the brand more appealing to consumers.
The behavioural hacks that create $Billion brands - Richard Shotton
Q: What behavioral science can help unpick why Liquid Death has been so successful?
Liquid Death's success is attributed to its distinctiveness in branding, which breaks away from water market conventions, making it stand out and more memorable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Uncensored CMO

What is Uncensored CMO about and what kind of topics does it cover?

The content primarily navigates through various dimensions of marketing, featuring industry leaders who share real-world insights on both celebrated successes and cautionary tales. Listeners can expect a rich tapestry of topics such as brand strategy, innovative marketing tactics, the importance of creativity, and the challenges within the marketing landscape, often contextualized through personal anecdotes from guests. Each episode is designed to foster a deeper understanding of crucial marketing elements while encouraging marketers to embrace authenticity in their campaigns. Noteworthy is the commitment to bringing forth candid discussions, uniquely exploring what marketing truly entails without sugarcoating the highs and lows of the indu... more

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Which podcasts are similar to Uncensored CMO?

These podcasts share a similar audience with Uncensored CMO:

1. Nudge
2. The CMO Podcast
3. HUNGRY.
4. On Strategy Showcase
5. Marketing Against The Grain

How many episodes of Uncensored CMO are there?

Uncensored CMO launched 6 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Uncensored CMO?

Recent guests on Uncensored CMO include:

1. Richard Shotton
2. Dame Carolyn McCall
3. Ella Mills
4. Todd Kaplan
5. Grainne Wafer
6. Tom Goodwin
7. Sherilyn Shackell
8. Hiroki Asai

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