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Uncensored CMO

Jon Evans
Very
Mcdonald's
Airbnb
Advertising
Brand Strategy
Brand Marketing
Super Bowl
Pandemic
Holiday Retail Campaigns
Customer Insights
Michelob Ultra
Travis Scott Meal
Famous Orders Campaign
Performance Marketing
Metro Bank
Creativity
Wieden+kennedy
Consumer Insights
Just Eat
Insurance Comparison

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

PublishesTwice weeklyEpisodes255Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Uncensored CMO

Latest Episodes

Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it.

Joined by Rory Sutherland, we travelled to Jaguar... more

Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particul... more

It’s not often you meet a CMO who helped build a unicorn from the ground up while creating an entirely new category. Steve Beckett, CMO of Zwift, joined as employee number five and played a key role in turning Zwift into the global sporting powerhous... more

Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her m... more

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Recent Guests

Rawdon Glover
Managing Director of Jaguar
Jaguar
Episode: Rory Sutherland & Rawdon Glover - How Jaguar pulled off a design & engineering miracle
Steve Beckett
Executive, former Head of Cycling at Sky, early employee at Zwift
Zwift
Episode: How Zwift created a global fitness unicorn - Steve Beckett
Carly Natalizia
Chief Commercial Officer, Gymshark
Gymshark
Episode: How Gymshark took on the sportswear giants - Carly Natalizia
Zach Kitschke
CMO of Canva
Canva
Episode: Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke
Jessica Jensen
CMO of LinkedIn
LinkedIn
Episode: LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen
Kory Marchisotto
Guest on the episode, marketing executive with a background in consumer goods and beauty brands
Elf Cosmetics (Power Grip Primer and other products)
Episode: How innovation succeeds with Kory Marchisotto [Uncensored Renegades]
James Watt
Founder and Captain of Brewdog
Brewdog
Episode: How Brewdog built a £billion beer brand - James Watt
Dr. David
An academic and ambassador for the History of Advertising Trust
History of Advertising Trust
Episode: Never Mind The Adverts 2025 Review with Orlando Wood
Emma Harris
Experienced marketing professional with a background in both brand management and agency work.
Glow
Episode: Why we all need to slow down in 2026 - Emma Harris

Hosts

John Evans
Kory Marchisotto
Co-host of Uncensored Renegades
Jonny Boyd

Reviews

4.8 out of 5 stars from 532 ratings
  • Such an informative and honest show

    You have the most amazing guests, insight and honest convos - thanks so much. Keep up the amazing work

    Apple Podcasts
    5
    Rachel-loves-Westfield
    United Statesa month ago
  • An absolute #1 must for marketers

    I get so much from these conversations as a senior brand and marketing professional. Jon is incredibly knowledgable and makes interviewing look effortless. The guests are always high value and impart really interesting perspectives and learnings. It grounds brand and marketing in the real world and is my favourite professional podcast.

    Apple Podcasts
    5
    Swedishbrandmafia
    United Kingdoma month ago
  • It’s like a marketing high five

    You know when you meet someone and you’re like ‘yeah, I hear you’. That is how I feel about this podcast and the conversations you have.

    As a full trained but very instinctive CMO or Head of Marketing with over 25 years of experience, you can’t always get to have conversations like this with those you admire or peers. These conversations are the antidote.

    Thank you!

    Apple Podcasts
    5
    Activealice
    United Kingdom2 months ago
  • Essential tool in the box

    I’ve been listening to Jon and his high calibre of guests for a long time. It’s become an essential part of my marketing toolkit for career development.

    Ask any of Jon’s guest to quote for an hour of their time, and you’ll soon realise the huge ROI on listening with note pad and pen.

    I hope this podcast continues for many years to come.

    Apple Podcasts
    5
    Gray @ Diametric
    United Kingdom2 months ago
  • Uncensored CMO works - maybe double down on your luck with that one? (Apologies, Rory Sutherland)

    Insight = embrace failure??!! Have always enjoyed Uncensored CMO. But wait, hold my beer … The Uncensored Renegade intro episode hit an excitement peak when - you won’t believe this - audience members MOVED THEIR CHAIRS!!! Thank goodness the host remembered to ask for a photo of that 🙏🙏🙏. Can’t wait to see it on LinkedIn 🍆🍆. So cool!!! So, in the spirit of the Uncensored Renegade intro episode’s stated objectives for “real talk” about “uncomfortable” topics in language “how humans speak” - ... more

    Apple Podcasts
    1
    Charlotte Burgman
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the blend of humor and seriousness in discussions, contributing to engaging and relaxing learning experiences.
Some critiques focus on the interview style, with calls for less self-promotion by the host and more emphasis on guest experiences.
Listeners praise the insights and high caliber of guests featured, affirming the podcast's place as essential for developing marketing skills.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Gymshark took on the sportswear giants - Carly Natalizia
Q: How do you balance brand and commercial responsibilities at Gymshark?
Brand and commerce are inseparable; when the brand resonates with the community, commercial results follow. We ensure both sides lead with the customer and use two senior marketers who complement each other, with a structured 'disagree and commit' approach to decision-making.
How Gymshark took on the sportswear giants - Carly Natalizia
Q: What was your career path before Gymshark and how did it prepare you for this role?
I spent 18 years in financial services with a pivot into retail, which gave me a strong data-driven, growth-oriented mindset. Moving into retail allowed me to see how to apply financial discipline to consumer brands, and learning across different sectors helped me land the Chief Commercial Officer role where I could integrate creditor insight, brand, and customer experience.
LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen
Q: What are the three top tips for building a personal profile on LinkedIn?
Have a point of view, use short-form video with captions and engage with comments to activate your audience; be snappy, insightful, and inject your personality; actively respond to comments and network with others to expand reach.
Why Marketers Don’t Make the Boardroom - Thomas Barta
Q: What is the CEO looking for a CMO to deliver?
The CEO is looking for CMOs to grow the business profitably, focusing primarily on business growth rather than just marketing activities.
Why Marketers Don’t Make the Boardroom - Thomas Barta
Q: What are the biggest surprises that you find marketers have when they reach that level of wanting to get into the board?
Marketers often realize that the conversations in the boardroom are very different from those in their marketing teams, and they need to adjust their pitches accordingly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Uncensored CMO

What is Uncensored CMO about and what kind of topics does it cover?

Episodes consistently explore various facets of marketing, emphasizing authenticity, leadership, and the emotional engagement required for impactful communication. The hosts interview industry leaders, revealing insights on navigating corporate dynamics and the unique challenges faced by marketers today. The integration of personal anecdotes and humor helps create relatable discussions, making complex topics accessible and engaging. This approach encourages listeners to reevaluate traditional marketing practices and embrace a more holistic view of branding and strategy, especially in a world where effective storytelling and genuine connections are increasingly valued.

Noteworthy themes include the intersection of creativity and marketing, ... more

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How many listeners does Uncensored CMO get?

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What are the audience demographics for Uncensored CMO?

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To see how many followers or subscribers Uncensored CMO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Uncensored CMO?

These podcasts share a similar audience with Uncensored CMO:

1. The CMO Podcast
2. Nudge
3. Marketing Against The Grain
4. The WARC Podcast
5. The Digital Marketing Podcast

How many episodes of Uncensored CMO are there?

Uncensored CMO launched 6 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Uncensored CMO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Uncensored CMO?

Rephonic pulls ratings and reviews for Uncensored CMO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Uncensored CMO?

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What guests have appeared on Uncensored CMO?

Recent guests on Uncensored CMO include:

1. Rawdon Glover
2. Steve Beckett
3. Carly Natalizia
4. Zach Kitschke
5. Jessica Jensen
6. Kory Marchisotto
7. James Watt
8. Dr. David

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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