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The WARC Podcast

WARC
Creative Effectiveness
Sustainability
Marketing Effectiveness
Marketing Strategy
Agency Relationships
Creative Ladder
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
E-Commerce
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes383Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's David Tiltman. Recorded live at the IPA Effectivene... more

Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.

We hear from Dom Charles, Managing Director for A... more

The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new er... more

According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back.

The Future of Strategy 2025 report, which includes quantitative and ... more

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Recent Guests

Steve Walls
Seasoned planner with 25 years of experience working with major clients globally
Moon Rabbit
Episode: How strategists can get their groove back
Siddhant Lahiri
Head of Strategy at Forsman and Bodenfors Asia
Forsman and Bodenfors Asia
Episode: How strategists can get their groove back
Sorin Patilinet
Effectiveness engineer with over 13 years at Mars and experience at PepsiCo
PepsiCo
Episode: Do marketers need to think like engineers?
Ayaz Hussain
Paid social account director at VCCP Media
VCCP Media
Episode: The rise and rise of Reddit
Shilpa Sinha
Regional CSO of McCann Worldwide
McCann Worldwide
Episode: Labubu what? How pop culture drives soft power
Dan Wilson
Chief data officer and co-founder of Growth Consultancy, Charlie Oscar
Charlie Oscar
Episode: The true value of creator marketing
Benoit Wiesser
Award-winning brand strategist and creative effectiveness champion
Episode: The future of effectiveness
Alexis Eyre
Founder of the Sustainable Marketing Compass
Episode: The future of effectiveness
Alessandro Manfredi
Former CMO for Dove
Episode: The future of effectiveness

Host

Anna Hamill
Senior Editor at WARC, providing editorial insight into marketing trends and effectiveness.

Reviews

4.9 out of 5 stars from 97 ratings
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India2 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany6 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom8 months ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago
  • Excellent for general audiences as well as specialists

    Amidst the expert markets and marketing insight, this podcast is full of interesting takes on how (for better or worse!) the world works, and David is an especially good host and interviewer.

    Apple Podcasts
    5
    Pirate Jenny Wren
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Accessible content that appeals even to those with a general interest in marketing.
Insightful and relevant for marketers looking to stay informed.
Covers a broad range of marketing techniques and trends in a thoughtful format.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Labubu what? How pop culture drives soft power
Q: Can you talk about the intersection of pop culture and soft power?
The intersection lies in the opportunity for brands to influence consumers by being at the forefront of cultural trends rather than merely following them.
Labubu what? How pop culture drives soft power
Q: What is the role of soft power in branding today?
Soft power allows brands to shape culture and connect meaningfully with consumers through attraction rather than coercion, playing an essential role in marketing.
The rise and rise of Reddit
Q: What do you think is going to really make a difference for that platform going forward?
Mass adoption and constant improvement of ad products that cater to community interaction would be key for Reddit's future.
The rise and rise of Reddit
Q: How are brands approaching advertising opportunities on Reddit?
Brands see Reddit as part of a high-intent, middle-of-funnel approach, using it for targeted advertising tailored to discussions in specific communities.
The rise and rise of Reddit
Q: Why was now the moment to look at Reddit in our Platform Insights series?
Reddit has experienced explosive and robust ad revenue growth since 2024, with a reported 50% increase last year.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Household Income
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focused on marketing effectiveness, the episodes feature rich discussions on topical trends, innovative strategies, and noteworthy case studies from industry experts. Highlights include explorations of ecosystem brands, the rise of influencer marketing, and the evolving landscape of programmatic advertising. There's a strong emphasis on actionable insights designed to empower marketing professionals to navigate challenges across the sector. This resource is particularly valuable for those interested in staying ahead in the dynamic world of marketing, as it offers both broad perspectives and detailed analyses of current trends.

Where can I find podcast stats for The WARC Podcast?

Rephonic provides a wide range of podcast stats for The WARC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The WARC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The WARC Podcast get?

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What are the audience demographics for The WARC Podcast?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. The CMO Podcast
3. On Strategy Showcase
4. Nudge
5. The CEO’s Guide to Marketing 

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 383 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Steve Walls
2. Siddhant Lahiri
3. Sorin Patilinet
4. Ayaz Hussain
5. Shilpa Sinha
6. Dan Wilson
7. Benoit Wiesser
8. Alexis Eyre

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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