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The WARC Podcast

WARC
Marketing Effectiveness
Advertising
Consumer Behavior
Marketing Strategy
Advertising Effectiveness
Marketing
Brand Building
Creativity
Artificial Intelligence
Sustainability
Social Media
Performance Marketing
Brand Strategy
Retail Media
Creator Economy
Brand Equity
E-Commerce
Influencer Marketing
Customer Experience
Future Of Strategy Report

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes459Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measu... more

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Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma ... more

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It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to... more

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Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with LinkedIn and ServiceNow. The W... more

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Key Facts

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Recent Guests

Carly Galdos
SVP Marketing and Creative at EOS Products
EOS Products
Episode: Live in Cannes: The effectiveness experts will see you now
Juliette Haygarth
Effie researcher
Effie
Episode: Live in Cannes: The effectiveness experts will see you now
David Tiltman
Chief Content Officer at WARC
WARC
Episode: Live in Cannes: The effectiveness experts will see you now
Emma Del Sirius
Global Senior VP for Commercial at Circana
Circana
Episode: Live in Cannes: The effectiveness experts will see you now
Sir Martin Sorrell
Founder and executive chairman
S4 Capital
Episode: Live in Cannes: Creative strategy in a changing world
Xu Tingfu
CEO
Soul for Profit Advisory
Episode: Live in Cannes: Creative strategy in a changing world
Stella Li
Executive VP and CEO of BYD Americas, Europe, Middle East, and Africa
BYD
Episode: Live in Cannes: Creative strategy in a changing world
Stephane Schwartz
Executive Creative Director
Lipub Singapore
Episode: Live in Cannes: Creative strategy in a changing world
Donna Katz
Integrated Communication Director
Heineken
Episode: Live in Cannes: Creative strategy in a changing world

Hosts

The WARC Podcast Hosts
Core hosts with recurring roles on topics around marketing effectiveness, measurement, and industry research.
Expanded Guest Hosts
A subset of frequently appearing voices or recurring contributors who support deep-dive episodes.

Reviews

4.8 out of 5 stars from 107 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium8 months ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India10 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germanya year ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the data-driven insights and high-caliber guests.
Guests and hosts are viewed as credible authorities in the field.
Overall, audience feels it's a must-listen for marketers focused on measurement and growth.
Episodes are widely regarded for depth and relevance to marketing effectiveness.
Some feedback notes production quality can vary by episode, with calls for tighter editing in a few cases.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Economic volatility stress-tests the global advertising market
Q: Based on the data, what explains the contrast between optimistic ad spend forecasts and consumer pessimism?
Advertising spend is increasingly decoupled from consumer sentiment as brands align budgets with business-to-business drivers, digital attribution, and efficiency gains, leading to continued ad investment even when consumers feel squeezed.
Connecting sustainability with marketing effectiveness
Q: Do you think the market is becoming better at communicating sustainability, or are we still seeing a lot of greenwashing?
The study shows a peak in sustainability themes in top campaigns, suggesting improvement among the best performers, but the risk of greenwashing remains if brands don't back up claims with real changes, leadership, and measurable impact.
Connecting sustainability with marketing effectiveness
Q: What does sustainability mean to you, and how should brands approach it in the context of marketing effectiveness?
Sustainability should be integrated as a life-centric and value-creating force that helps people live healthier and more connected lives; brands achieve greater effectiveness when they deliver on promises consistently and lead with a clear purpose over time, rather than using sustainability as a hollow halo.
The Multiplier Playbook: your guide to better marketing
Q: How should marketers present brand metrics to the CFOs and CEOs to show long-term value?
Explain how brand equity translates into incremental sales, longer-term revenue stability, pricing power, and enterprise value, and demonstrate the lag between brand investment and base sales growth to justify a sustainable, long-horizon marketing strategy.
The Multiplier Playbook: your guide to better marketing
Q: What would you say to CMOs about adopting true effectiveness measures?
The core advice is to treat brand as an asset, not an expense, and to connect brand perceptions to business outcomes beyond short-term sales, including how they influence the base of the business over time and contribute to stronger performance marketing results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show centers on marketing effectiveness, measurement, and strategic frameworks shaping how brands grow in a complex, data-driven media landscape. Across episodes, guests discuss topics like incrementality, AI in advertising, platform dynamics, cross-channel measurement, and the evolving role of brand in a digital-first world. Practical frameworks, case studies, and research insights from leading industry bodies frame thoughtful conversations aimed at CMOs, marketers, and measurement professionals. A notable strength is the blend of rigorous data-driven analysis with real-world applications, often featuring a mix of global brands, agencies, and analytics experts. The format tends to lean toward actionable guidance, long-form explorations... more

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How many listeners does The WARC Podcast get?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. On Strategy Showcase
3. The CMO Podcast
4. Nudge
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 459 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Carly Galdos
2. Juliette Haygarth
3. David Tiltman
4. Emma Del Sirius
5. Sir Martin Sorrell
6. Xu Tingfu
7. Stella Li
8. Stephane Schwartz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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