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The WARC Podcast

WARC
Marketing Effectiveness
Advertising
Marketing Strategy
Consumer Behavior
Advertising Effectiveness
Marketing
Brand Building
Creativity
Artificial Intelligence
Brand Equity
Brand Strategy
Retail Media
Creator Economy
Performance Marketing
Social Media
Sustainability
Influencer Marketing
Customer Experience
E-Commerce
Cannes Lions

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes482Founded5 years ago
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Artwork for The WARC Podcast

Latest Episodes

Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scal... more

The gap between creative and media is closing, with large scale creative data and next-gen measurement tools combining to predict commercial outcomes, not just clicks. Boots' Peter Grant, CreativeX's Anastasia Leng and DAIVID's Ian Forrester join the... more

YouTube

Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setback. This belief misunderstands the consumer purchase journey, according to new research. Mindscope's Lea Karam and TikTok's Elias W. Bassil join W... more

YouTube

Effectiveness expert James Hurman joins to discuss the key ideas in his new book 'Future Demand', why performance marketing is plateauing, how brands really grow, and the nuances of building a dual measurement system. Hosted by WARC's David Tiltman. more

YouTube

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Recent Guests

Elias Bassil
Regional head of business marketing at TikTok and METAP
TikTok
Episode: The psychological 'pause' reshaping the customer journey
Lea Karam
CEO and founder of Mindscope
Mindscope
Episode: The psychological 'pause' reshaping the customer journey
James Hurman
Author of Future Demand and collaborator with WARC and Lions
Lions/WARC
Episode: Understanding 'Future Demand' with James Hurman
Byron Sharp
Professor of Marketing Science at Adelaide University and Director of the Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute
Episode: Revisiting 'How Brands Grow' with Byron Sharp
Marc Pritchard
Chief Brand Officer at Procter & Gamble
Procter & Gamble
Episode: The Effective CMO: Procter & Gamble's Marc Pritchard
Rohan Tambyrajah
Worldwide Chief Strategy Officer at PHD
PHD
Episode: Agentic AI and the new delegation of consumer choice
David Tiltman
WARC's Chief Content Officer
WARC
Episode: Agentic AI and the new delegation of consumer choice
Michael Farmer
Consultant and author focused on advertising industry economics
Independent consultant / author
Episode: Who murdered Madison Avenue?
Lucinda Barlow
Head of international marketing at Uber
Uber
Episode: The Effective CMO: Uber's Lucinda Barlow

Hosts

David Tiltman
Host of The WARC Podcast
Ann Marie Kerwin
Host of The WARC Podcast

Reviews

4.8 out of 5 stars from 110 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgiuma year ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    Indiaa year ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germanya year ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom2 years ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production quality varies across episodes, but guest expertise and framing are strong for most episodes.
Great host with strong industry grounding and insight into marketing effectiveness.
The show consistently delivers research-backed perspectives and actionable takeaways for practitioners.
Listeners appreciate concrete case studies and long-term brand-building perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The psychological 'pause' reshaping the customer journey
Q: What are the four forces acting on the consideration phase and how do they interact?
The four forces are social, cognitive, contextual, and emotional, with contextual factors often taking the lead by shaping the environment in which decisions happen; the interaction among these forces determines whether a consumer experiences a positive, safe, and relevant pause that supports discovery rather than interruption.
The Effective CMO: Procter & Gamble's Marc Pritchard
Q: What advice would you give to CMOs navigating tensions around brand purpose and social responsibility?
Stand on solid ground by showing that your actions meet real consumer needs in culturally relevant ways, tailoring products to diverse demographics, and framing purpose as growth by meeting those needs with precise targeting.
The Effective CMO: Procter & Gamble's Marc Pritchard
Q: What lessons can be learned from the China retail media example for other markets?
The core ad awareness and memory structure must be built, but to be effective at scale you need a high volume and variety of content grounded in brand truth and consumer insights, and you should enable a flywheel of creator, consumer, and brand voices connected to commerce.
The Effective CMO: Procter & Gamble's Marc Pritchard
Q: How has the foundation of brand building evolved with industry transformation?
The fundamentals remain constant—understand the consumer, define the brand, deliver performance, and connect through brand communication—but the delivery method has changed dramatically, moving from storefronts to digital ecosystems and now incorporating AI to accelerate volume, variety, and velocity of content.
The Effective CMO: Procter & Gamble's Marc Pritchard
Q: What is your personal philosophy on marketing effectiveness?
Marc defines marketing effectiveness as driving growth and creating value for consumers, the brand, investors, and employees, measured by growth in market, market share, users, sales, and profit, and reinforced by a culture that prioritizes brand-building outcomes over abstract metrics.

Audience Metrics

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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show centers on marketing effectiveness, with frequent deep dives into how brands build durable memory, measure impact, and balance short-term performance with long-term growth. Episodes often feature researchers, agency leaders, and senior marketers examining topics like creator-led strategy, AI-enabled visibility, cross-functional alignment, and culturally intelligent marketing. Notable traits include a strong emphasis on data-driven approaches, practical frameworks, and real-world case studies from big brands and industry events. The discussions tend to blend rigorous analysis with actionable guidance for practitioners planning budgets, campaigns, and organizational design. This mix makes it useful for listeners who want to understan... more

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. Nudge
3. On Strategy Showcase
4. The CMO Podcast
5. The Marketing Architects

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 482 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Elias Bassil
2. Lea Karam
3. James Hurman
4. Byron Sharp
5. Marc Pritchard
6. Rohan Tambyrajah
7. David Tiltman
8. Michael Farmer

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