The WARC Podcast

WARC

Marketing Effectiveness

Advertising

Consumer Behavior

Marketing Strategy

Marketing

Advertising Effectiveness

Creativity

Brand Building

Artificial Intelligence

Sustainability

Social Media

Brand Strategy

Performance Marketing

Brand Equity

Retail Media

Creator Economy

E-Commerce

Influencer Marketing

Creative Effectiveness

Customer Experience

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

107 ratings

Publishes	Daily	Episodes	451	Founded	5 years ago
Number of Listeners		Categories	BusinessMarketing

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

How L'Oreal thinks about creator ROI

Beauty giants L'Oreal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oreal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement framework came together, essential ... more

Today • 28 min

Breaking down the nostalgia industrial complex

Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everything from why adults are rebuilding their teenage be... more

9 Jun 2026 • 38 min

Changing the playbook: Sports marketing's next era

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to d... more

4 Jun 2026 • 38 min

Connecting sustainability with marketing effectiveness

How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective advertising campaigns, based on WARC ... more

2 Jun 2026 • 39 min

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Recent Guests

Jason Mander

Chief Insights Officer at GWI

GWI

Episode: Five 2026 consumer trends you need to know

Stephanie Fierman

EVP, Head of Brand Practice at the ANA

ANA

Episode: The Multiplier Effect: what we know so far

David Tiltman

Head of Content at WARC

WARC

Episode: The Multiplier Effect: what we know so far

Michael Kaminsky

Measurement expert, co-founder of Recast

Incrementality platform Recast

Episode: How marketing measurement is evolving in 2026

Russell Smither

Head of Research and Insight at Posterscope

Posterscope

Episode: The daytime drop: rethinking social media effectiveness

Ciara Smyth

Managing Partner Total Social at Dentsu

Dentsu

Episode: The daytime drop: rethinking social media effectiveness

James Hankins

Marketing transformation consultant

Self-employed / consultancy (formerly Sage)

Episode: Marketing frameworks for a digital-first world

Wade Eagar

Group Chief Marketing and Strategy Officer of Fast Ventures; author of Building Marketing Resilience Report Playbook

Fast Ventures

Episode: What resilience means for brands right now

Zena Arnold

Chief Marketing Officer for Sephora in the US

Sephora

Episode: The Effective CMO: Sephora's Zena Arnold

Hosts

The WARC Podcast Hosts

Core hosts with recurring roles on topics around marketing effectiveness, measurement, and industry research.

Expanded Guest Hosts

A subset of frequently appearing voices or recurring contributors who support deep-dive episodes.

Reviews

4.8 out of 5 stars from 107 ratings

The Marketing Effectiveness Powerhouse in Audio format
I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.
Having been invited twice on the show, I can only say that their invitee list is stellar! :)
Apple Podcasts
5
The Marketing Engineer
Belgium7 months ago
An essential daily listen for marketers!
Great topics. Incredible research, knowledge, information and value for marketers.
Apple Podcasts
5
ContraMinds Labs
India9 months ago
For Listener Experience — Editing Matters!
The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…
Apple Podcasts
2
brainechick27
Germanya year ago
Recommended Listening for Marketers
WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.
Apple Podcasts
5
chris463
United Kingdoma year ago
Excellent Variety and Depth of Topics
Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.
Apple Podcasts
5
chris463
Switzerland2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the data-driven insights and high-caliber guests.

Guests and hosts are viewed as credible authorities in the field.

Overall, audience feels it's a must-listen for marketers focused on measurement and growth.

Episodes are widely regarded for depth and relevance to marketing effectiveness.

Some feedback notes production quality can vary by episode, with calls for tighter editing in a few cases.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#203	United States/Business/Marketing
Apple Podcasts	#130	United Kingdom/Business/Marketing
Apple Podcasts	#197	Canada/Business/Marketing
Apple Podcasts	#90	Australia/Business/Marketing
Apple Podcasts	#14	Singapore/Business/Marketing
Apple Podcasts	#26	Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Multiplier Playbook: your guide to better marketing

Q: How should marketers present brand metrics to the CFOs and CEOs to show long-term value?

Explain how brand equity translates into incremental sales, longer-term revenue stability, pricing power, and enterprise value, and demonstrate the lag between brand investment and base sales growth to justify a sustainable, long-horizon marketing strategy.

The Multiplier Playbook: your guide to better marketing

Q: What would you say to CMOs about adopting true effectiveness measures?

The core advice is to treat brand as an asset, not an expense, and to connect brand perceptions to business outcomes beyond short-term sales, including how they influence the base of the business over time and contribute to stronger performance marketing results.

How Meta evolved its advertising proposition

Q: What does the data say about whether Meta's AI investments are translating into real campaign performance?

The guest points to several sources, including Meta's own figures and third-party analyses, showing improved cost metrics and higher incremental conversions when AI is used to enhance targeting, measurement, and attribution, though the overall impact varies by advertiser and context.

The daytime drop: rethinking social media effectiveness

Q: What should brands do differently to maximize effectiveness given these findings?

Brands should plan the two channels in unison, prioritize creative alignment during daytime hours, leverage priming by pairing OOH and social creatives, and consider location-aware dynamic creatives to bridge social and in-store or on-site discovery.

The daytime drop: rethinking social media effectiveness

Q: From a consumer diary perspective, what were the most surprising still-relevant insights about how people use social media out of home?

Out-of-home social sessions were not only more diverse and trigger-driven, but also more likely to involve shopping intents, locations-based needs, and social interactions with others, leading to higher engagement when cross-channel cues are aligned.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show centers on marketing effectiveness, measurement, and strategic frameworks shaping how brands grow in a complex, data-driven media landscape. Across episodes, guests discuss topics like incrementality, AI in advertising, platform dynamics, cross-channel measurement, and the evolving role of brand in a digital-first world. Practical frameworks, case studies, and research insights from leading industry bodies frame thoughtful conversations aimed at CMOs, marketers, and measurement professionals. A notable strength is the blend of rigorous data-driven analysis with real-world applications, often featuring a mix of global brands, agencies, and analytics experts. The format tends to lean toward actionable guidance, long-form explorations... more

Where can I find podcast stats for The WARC Podcast?

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How many listeners does The WARC Podcast get?

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. Nudge
3. On Strategy Showcase
4. The CMO Podcast
5. FT News Briefing

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 451 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Jason Mander
2. Stephanie Fierman
3. David Tiltman
4. Michael Kaminsky
5. Russell Smither
6. Ciara Smyth
7. James Hankins
8. Wade Eagar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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