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The WARC Podcast

WARC
Creative Effectiveness
Marketing Effectiveness
Sustainability
Marketing Strategy
Agency Relationships
Creative Ladder
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability
Greenwashing

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes376Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.

Reddit’s ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers marketers in search of organic community.

What do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The WARC Guide on how build a successful ecosystem brand, or partner with one.

With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).

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Recent Guests

Ayaz Hussain
Paid social account director at VCCP Media
VCCP Media
Episode: The rise and rise of Reddit
Michael Patent
Founder and President of the Culture Group
Culture Group
Episode: Labubu what? How pop culture drives soft power
Shilpa Sinha
Regional CSO of McCann Worldwide
McCann Worldwide
Episode: Labubu what? How pop culture drives soft power
Dan Wilson
Chief data officer and co-founder of Growth Consultancy, Charlie Oscar
Charlie Oscar
Episode: The true value of creator marketing
Benoit Wiesser
Award-winning brand strategist and creative effectiveness champion
Episode: The future of effectiveness
Alessandro Manfredi
Former CMO for Dove
Episode: The future of effectiveness
Alexis Eyre
Founder of the Sustainable Marketing Compass
Episode: The future of effectiveness
Kristine Segrist
Global head of consumer marketing at Canva
Canva
Episode: The Effective CMO: Canva's Kristine Segrist
Sam Carter
CEO of Fospha, a company specializing in full funnel measurement for e-commerce brands
Fospha
Episode: What does brand building really mean in e-commerce?

Host

Anna Hamill
Senior Editor at WARC, providing editorial insight into marketing trends and effectiveness.

Reviews

4.9 out of 5 stars from 96 ratings
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    Indiaa month ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany5 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom7 months ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago
  • Excellent for general audiences as well as specialists

    Amidst the expert markets and marketing insight, this podcast is full of interesting takes on how (for better or worse!) the world works, and David is an especially good host and interviewer.

    Apple Podcasts
    5
    Pirate Jenny Wren
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Accessible content that appeals even to those with a general interest in marketing.
Insightful and relevant for marketers looking to stay informed.
Covers a broad range of marketing techniques and trends in a thoughtful format.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Labubu what? How pop culture drives soft power
Q: Can you talk about the intersection of pop culture and soft power?
The intersection lies in the opportunity for brands to influence consumers by being at the forefront of cultural trends rather than merely following them.
Labubu what? How pop culture drives soft power
Q: What is the role of soft power in branding today?
Soft power allows brands to shape culture and connect meaningfully with consumers through attraction rather than coercion, playing an essential role in marketing.
The rise and rise of Reddit
Q: What do you think is going to really make a difference for that platform going forward?
Mass adoption and constant improvement of ad products that cater to community interaction would be key for Reddit's future.
The rise and rise of Reddit
Q: How are brands approaching advertising opportunities on Reddit?
Brands see Reddit as part of a high-intent, middle-of-funnel approach, using it for targeted advertising tailored to discussions in specific communities.
The rise and rise of Reddit
Q: Why was now the moment to look at Reddit in our Platform Insights series?
Reddit has experienced explosive and robust ad revenue growth since 2024, with a reported 50% increase last year.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focused on marketing effectiveness, the episodes feature rich discussions on topical trends, innovative strategies, and noteworthy case studies from industry experts. Highlights include explorations of ecosystem brands, the rise of influencer marketing, and the evolving landscape of programmatic advertising. There's a strong emphasis on actionable insights designed to empower marketing professionals to navigate challenges across the sector. This resource is particularly valuable for those interested in staying ahead in the dynamic world of marketing, as it offers both broad perspectives and detailed analyses of current trends.

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Rephonic provides a wide range of podcast stats for The WARC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The WARC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The WARC Podcast get?

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What are the audience demographics for The WARC Podcast?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. The CMO Podcast
3. On Strategy Showcase
4. Nudge
5. Marketing Against The Grain

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 4 years ago and published 376 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Ayaz Hussain
2. Michael Patent
3. Shilpa Sinha
4. Dan Wilson
5. Benoit Wiesser
6. Alessandro Manfredi
7. Alexis Eyre
8. Kristine Segrist

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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