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The WARC Podcast

WARC
Creative Effectiveness
Sustainability
Marketing Effectiveness
Marketing Strategy
Creative Ladder
Agency Relationships
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability
Greenwashing

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes391Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based... more

Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide.

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marke... more

Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy Taylor and Vaniele Casimir discuss best practice for employee engagement.

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Recent Guests

Vaniele Casimir
Editor and co-author of the report on employee engagement at WARC
WARC
Episode: Your brand's secret weapon: employees
Shane O'Leary
Marketing Director at Zoetis, an animal health company
Zoetis
Episode: The new rules of search in an AI world
Gemma Spence
CEO of Marketplaces and E-Retail at VML
VML
Episode: The new rules of search in an AI world
Henry Innis
Co-founder and CEO of Mutinex, a marketing mix modeling company
Mutinex
Episode: Facing ROAS reality: a measurement deep-dive
Angela Voss
CEO of Marketing Architects
Marketing Architects
Episode: TV as a full-funnel channel
Alex Brownsell
Head of Content for WARC Media
WARC Media
Episode: TV as a full-funnel channel
Alastair Macrow
Former Global CMO at McDonald's and recent CEO of McDonald's UK and Ireland
McDonald's
Episode: Breaking the 'efficiency death spiral' and the CMO-CEO transition
Siddhant Lahiri
Head of Strategy at Forsman and Bodenfors Asia
Forsman and Bodenfors Asia
Episode: How strategists can get their groove back
Steve Walls
Seasoned planner with 25 years of experience working with major clients globally
Moon Rabbit
Episode: How strategists can get their groove back

Host

Anna Hamill
Senior Editor at WARC, providing editorial insight into marketing trends and effectiveness.

Reviews

4.9 out of 5 stars from 98 ratings
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India2 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany7 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom9 months ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago
  • Excellent for general audiences as well as specialists

    Amidst the expert markets and marketing insight, this podcast is full of interesting takes on how (for better or worse!) the world works, and David is an especially good host and interviewer.

    Apple Podcasts
    5
    Pirate Jenny Wren
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Accessible content that appeals even to those with a general interest in marketing.
Insightful and relevant for marketers looking to stay informed.
Covers a broad range of marketing techniques and trends in a thoughtful format.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

TV as a full-funnel channel
Q: What do you see in the TV landscape where people are investing?
While linear TV viewing is declining, it remains a vital source of consumer engagement, and there's a mismatch in investment towards platforms that may not yield efficient results.
TV as a full-funnel channel
Q: Why do we think effectiveness is under threat?
There is an over-reliance on short-term metrics that undervalue TV's true impact, leading to significant missed opportunities in advertising.
TV as a full-funnel channel
Q: Why is marketing effectiveness so important to your agency?
Marketing effectiveness grounds everything in evidence rather than opinion, separating real impact from illusion.
Breaking the 'efficiency death spiral' and the CMO-CEO transition
Q: What does going big look like in the context of this research?
Les explains that going big involves recognizing advertising's ability to create creativity at scale, requiring adequate budget, reach, channels, and exposure to achieve significant effects.
Breaking the 'efficiency death spiral' and the CMO-CEO transition
Q: Can you walk us through the fundamentals of the study? How did you bring this together?
Will describes that the study was developed to understand how CMOs quantify effectiveness and examines the discrepancies between marketer perceptions and reality regarding marketing efficiency and budget.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focused on marketing effectiveness, the episodes feature rich discussions on topical trends, innovative strategies, and noteworthy case studies from industry experts. Highlights include explorations of ecosystem brands, the rise of influencer marketing, and the evolving landscape of programmatic advertising. There's a strong emphasis on actionable insights designed to empower marketing professionals to navigate challenges across the sector. This resource is particularly valuable for those interested in staying ahead in the dynamic world of marketing, as it offers both broad perspectives and detailed analyses of current trends.

Where can I find podcast stats for The WARC Podcast?

Rephonic provides a wide range of podcast stats for The WARC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The WARC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The WARC Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The WARC Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The WARC Podcast?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. The CMO Podcast
3. On Strategy Showcase
4. Nudge
5. Marketing Against The Grain

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 391 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The WARC Podcast?

Rephonic provides full transcripts for episodes of The WARC Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Vaniele Casimir
2. Shane O'Leary
3. Gemma Spence
4. Henry Innis
5. Angela Voss
6. Alex Brownsell
7. Alastair Macrow
8. Siddhant Lahiri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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