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The WARC Podcast

WARC
Creative Effectiveness
Sustainability
Marketing Effectiveness
Marketing Strategy
Creative Ladder
Agency Relationships
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
E-Commerce
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesTwice weeklyEpisodes335Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to... more

Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.

Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s A... more

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer repo... more

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Recent Guests

Kiri Masters
Renowned independent commentator on retail media
Episode: The next era of retail media
Shaun Dix
Global Service Line Leader
Ipsos
Episode: Nouveau nihilism emerges among wary consumers
Traci Alford
Global CEO
Effie Worldwide
Episode: Nouveau nihilism emerges among wary consumers
Omar Oakes
An acclaimed media journalist and columnist, guest editor of the Global Ad Trends report, and founder of OOmph, a specialist marketing consultancy.
OOmph
Episode: How advertising ended up with a news problem
Jamie Credland
Chief Executive of the World Media Group, which champions international trusted journalism.
World Media Group
Episode: How advertising ended up with a news problem
Kate Price
Partner and Head of Marketing Excellence at Profit
Profit
Episode: The CMO as a winning coach
Marisa Mulvihill
Partner and Head of Brand Building at Profit
Profit
Episode: The CMO as a winning coach
Koen Pauwels
Distinguished professor of marketing at Northeastern University
Northeastern University
Episode: How brands can navigate 2025’s economic volatility
Preston Rutherford
Co-founder of Chubbies and Marathon
Chubbies, Marathon
Episode: Convincing the CFO that brand building investment is worth it

Hosts

Ann Marie Kerwin
Americas Editor
Anna Hamill
Host of The WARC Podcast
David Tiltman
Host of The WARC Podcast

Reviews

4.9 out of 5 stars from 92 ratings
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom3 months ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerland8 months ago
  • Excellent for general audiences as well as specialists

    Amidst the expert markets and marketing insight, this podcast is full of interesting takes on how (for better or worse!) the world works, and David is an especially good host and interviewer.

    Apple Podcasts
    5
    Pirate Jenny Wren
    United Kingdoma year ago
  • Great stuff

    I love this podcast it’s accessible and educational.

    Apple Podcasts
    5
    stokeydigital
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of guests and topics keeps the content engaging and informative, reflecting current trends and challenges in marketing.
Many find the podcast to be accessible and educational, effective for both industry professionals and general audiences.
Listeners appreciate the depth and relevance of the discussions to contemporary marketing practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The next era of retail media
Q: What are the key considerations for brand marketers looking at off-site opportunities?
Marketers should assess their objectives, partnerships, as well as the compatibility and ease of executing media buys with off-site retail media options.
The next era of retail media
Q: What is off-site retail media advertising?
Off-site retail media includes placements such as connected TV and display ads on other websites, which leverage the retailer's first-party data for more effective advertising.
Nouveau nihilism emerges among wary consumers
Q: How is this similar, but also how is it different than what we experienced just a few years ago?
Current uncertainty is now seen as a constant and relies on trust and emotional reassurances from brands.
Trump’s tariffs set to slash ad spend by $20 billion
Q: How do you evaluate what might happen and the likelihood of different situations?
We actually produced three different forecasts to reflect various potential scenarios related to tariffs and their economic impact.
Convincing the CFO that brand building investment is worth it
Q: What would be your advice going into the C-suite to say, here are the key points that as a leadership team, we need to align on?
Focus on improving the rolling 90-day contribution dollars and establishing testing methodologies that lead to better understanding of brand and performance marketing metrics.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

This podcast offers insightful discussions surrounding bold marketing strategies and effectiveness in business. Episodes frequently explore a variety of topics, including brand building, marketing effectiveness, performance marketing, and the evolving role of creativity in advertising. Noteworthy discussions include interviews with industry leaders and experts who delve into innovative campaigns and key insights gained from empirical research and recent trends in the marketing world. The podcast stands out for its focus on real-world applications of marketing theories, making it particularly beneficial for professionals looking to enhance their understanding of the marketing landscape and improve their strategies in a rapidly changing envir... more

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How many listeners does The WARC Podcast get?

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How many subscribers and views does The WARC Podcast have?

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. On Strategy Showcase
2. Uncensored CMO
3. Nudge
4. The CMO Podcast
5. Marketing Against The Grain

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 4 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Kiri Masters
2. Shaun Dix
3. Traci Alford
4. Omar Oakes
5. Jamie Credland
6. Kate Price
7. Marisa Mulvihill
8. Koen Pauwels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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