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The WARC Podcast

WARC
Marketing Effectiveness
Advertising
Marketing Strategy
Consumer Behavior
Advertising Effectiveness
Marketing
Brand Building
Creativity
Artificial Intelligence
Social Media
Brand Equity
Brand Strategy
Retail Media
Creator Economy
Performance Marketing
Sustainability
Influencer Marketing
Customer Experience
E-Commerce
Future Of Strategy Report

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes476Founded5 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The WARC Podcast

Latest Episodes

'How Brands Grow' is one of the most influential books in marketing, exploring rules of brand growth such as mental and physical availability, double jeopardy, and increasing penetration. Professor Byron Sharp, its author and director of the Ehrenber... more

YouTube

Procter & Gamble is one of the world's biggest advertisers. Marc Pritchard, P&G's long-time Chief Brand Officer, joins WARC's Anna Hamill to share insights and lessons from almost 40 years in marketing at the CPG giant, including the enduring power o... more

YouTube

What do the winning campaigns from the 2026 Cannes Lions for Creative Effectiveness tell us about successful marketing in 2026? WARC's Amy Rodgers and Effie Insight's John Bizzell examine the big narratives emerging from this year's winners, in a cat... more

YouTube

New research by PHD and WARC explores the scale, timeline and implications of agentic AI for the wider marketing ecosystem. PHD's Rohan Tambyrajah and WARC's David Tiltman join Anna Hamill to discuss the implications for marketing as decision-making ... more

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Recent Guests

Michael Farmer
Consultant and author focused on advertising industry economics
Independent consultant / author
Episode: Who murdered Madison Avenue?
Lucinda Barlow
Head of international marketing at Uber
Uber
Episode: The Effective CMO: Uber's Lucinda Barlow
Monica El Hassan
From Profit, contributor to The Multiplier Playbook
Profit
Episode: The great divide: how to overcome marketing silos
Scott Reijinders
CEO of Connect (Up&Up Group)
Connect / Up&Up Group
Episode: Attention is the new architecture for AI visibility
Carl Wåreus
Head of Partners & Specialists for Google in the Nordics
Google
Episode: Attention is the new architecture for AI visibility
Karen Nelson-Field
Founder and CEO of Amplified
Amplified
Episode: Attention is the new architecture for AI visibility
Allison Knapp Womack
CEO of Effie Lions Foundation
Effie Lions Foundation
Episode: Cultural intelligence matters more than ever
Rachel Lowenstein
Content Creator and Culture Strategist
Self-employed/consultant
Episode: Cultural intelligence matters more than ever
Sarah Lemarié
Jury president, Chief Strategy Officer, Publicis France
Publicis France
Episode: Strategy standouts from Cannes Lions

Hosts

David Tiltman
Host of The WARC Podcast
Ann Marie Kerwin
Host of The WARC Podcast

Reviews

4.8 out of 5 stars from 110 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium10 months ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    Indiaa year ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germanya year ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom2 years ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production quality varies across episodes, but guest expertise and framing are strong for most episodes.
Great host with strong industry grounding and insight into marketing effectiveness.
The show consistently delivers research-backed perspectives and actionable takeaways for practitioners.
Listeners appreciate concrete case studies and long-term brand-building perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Social media, creators and the 'twin pace' brand
Q: What does it take to think about social and creator strategy at scale before execution?
The hosts emphasize upfront, rigorous thinking about the target market and the creative approach, followed by coordinated execution across channels, rather than rushing to publish or brief creators first.
Who murdered Madison Avenue?
Q: Could you explain your background and how you started looking at the relationship between advertising agencies, clients, and the broader economy?
Michael describes an accidental path into consulting after an MBA, seeing agencies as factories to analyze workloads, deliverables, and resources, which led to the development of the farmer resource model and a long-running critique of how fees and staffing have aligned (or failed to align) with actual work.
Cultural intelligence matters more than ever
Q: What are some practical steps brands can take to address the talent pipeline and inclusivity in marketing?
Invest in diverse, skilled talent; create portals or entry points for newcomers, consider flexible talent models like flash teams; and focus on developing pathways and soft skills to empower young people to contribute meaningfully to culture-driven marketing.
Cultural intelligence matters more than ever
Q: Rachel, what is your definition of cultural intelligence, and what does the industry often get wrong about it?
Cultural intelligence is identifying what is happening in culture beyond fleeting trends and applying that to business strategy, focusing on higher-order cultural implications rather than a single trend, to guide brands and organizations.
The Effective CMO: The New York Times' Amy Weisenbach
Q: How does the brand platform It's Your World to Understand serve both consumer and B2B audiences?
The platform anchors marketing in the core journalism while enabling a broader brand expression that resonates with readers and advertisers alike, supporting both subscriptions growth and ad strategies by highlighting the reach and trust of The Times.

Audience Metrics

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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show centers on marketing effectiveness, with frequent deep dives into how brands build durable memory, measure impact, and balance short-term performance with long-term growth. Episodes often feature researchers, agency leaders, and senior marketers examining topics like creator-led strategy, AI-enabled visibility, cross-functional alignment, and culturally intelligent marketing. Notable traits include a strong emphasis on data-driven approaches, practical frameworks, and real-world case studies from big brands and industry events. The discussions tend to blend rigorous analysis with actionable guidance for practitioners planning budgets, campaigns, and organizational design. This mix makes it useful for listeners who want to understan... more

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How many listeners does The WARC Podcast get?

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. Nudge
3. The CMO Podcast
4. On Strategy Showcase
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 476 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Michael Farmer
2. Lucinda Barlow
3. Monica El Hassan
4. Scott Reijinders
5. Carl Wåreus
6. Karen Nelson-Field
7. Allison Knapp Womack
8. Rachel Lowenstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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