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The WARC Podcast

WARC
Creative Effectiveness
Sustainability
Marketing Effectiveness
Marketing Strategy
Creative Ladder
Agency Relationships
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability
Greenwashing

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesDailyEpisodes396Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by ... more

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building i... more

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Markete... more

Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shif... more

Key Facts

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Recent Guests

Magnus Ekbom
Co-founder of Lazada and group CEO of SEI, an e-commerce enabler.
SEI
Episode: Lazada's Magnus Ekbom on e-commerce's big mistake
Edward Bell
General Manager of Brand Insight and Marketing Communications at Cathay Pacific
Cathay Pacific
Episode: The Effective CMO: Cathay Pacific's Edward Bell
Subra Subramanyeswar
Group Chief Executive Officer and Chief Strategy Officer for Asia Pacific at Mullen Lowe Lintas
Mullen Lowe Lintas
Episode: 2026 trends: Doomscroll fatigue fuels immersive experiences
Rica Facundo
WARC's managing editor in Asia Pacific
WARC
Episode: 2026 trends: Doomscroll fatigue fuels immersive experiences
Joe Crust
Strategy Director at Leo UK
Leo UK
Episode: How Reddit saved marketing for Skoda Octavia
Cathy Taylor
Commissioning Editor at WARC
WARC
Episode: 2026 trends: the 'vanishing middle' and shifting milestones
Cecelia Parrish
Strategy Principal at the Marketing Consultancy Rival
Rival
Episode: 2026 trends: the 'vanishing middle' and shifting milestones
Adi Kishore
Insight Director at WARC
WARC
Episode: 2026 trends: the 'vanishing middle' and shifting milestones
Vaniele Casimir
Editor and co-author of the report on employee engagement at WARC
WARC
Episode: Your brand's secret weapon: employees

Host

Anna Hamill
Senior Editor at WARC, providing editorial insight into marketing trends and effectiveness.

Reviews

4.9 out of 5 stars from 101 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgiuma month ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India3 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany7 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdom9 months ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Accessible content that appeals even to those with a general interest in marketing.
Insightful and relevant for marketers looking to stay informed.
Covers a broad range of marketing techniques and trends in a thoughtful format.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Reddit saved marketing for Skoda Octavia
Q: How are you measuring the effectiveness of the campaign afterwards?
Effectiveness was measured through sales data and qualitative community feedback from Reddit.
How Reddit saved marketing for Skoda Octavia
Q: How did you end up coming to Reddit as a possible solution for this issue?
Reddit was discovered as an integral tool to engage with car enthusiasts discussing the Skoda Octavia candidly.
Tackling the customer experience gap
Q: So how do we start resolving this?
Think of customer experience as a brand-building opportunity, focusing on shared KPIs across teams.
Tackling the customer experience gap
Q: Before we dig into the key themes, can you tell us a little bit about what's at stake with customer experience?
Customer experience is critical, with potentially $3.7 trillion at risk globally due to poor experiences.
2026 trends: the 'vanishing middle' and shifting milestones
Q: What options do brands have to address this change, this hollowing out of the consumer market?
Brands can either move up the price spectrum targeting wealthier customers or reframe value for budget-conscious consumers, fostering emotional connections beyond price.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focused on marketing effectiveness, the episodes feature rich discussions on topical trends, innovative strategies, and noteworthy case studies from industry experts. Highlights include explorations of ecosystem brands, the rise of influencer marketing, and the evolving landscape of programmatic advertising. There's a strong emphasis on actionable insights designed to empower marketing professionals to navigate challenges across the sector. This resource is particularly valuable for those interested in staying ahead in the dynamic world of marketing, as it offers both broad perspectives and detailed analyses of current trends.

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How many listeners does The WARC Podcast get?

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. On Strategy Showcase
5. Coaching Real Leaders

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Magnus Ekbom
2. Edward Bell
3. Subra Subramanyeswar
4. Rica Facundo
5. Joe Crust
6. Cathy Taylor
7. Cecelia Parrish
8. Adi Kishore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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