The WARC Podcast
WARCBold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
| Publishes | Daily | Episodes | 494 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationHow To | |||
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Latest Episodes
At the Insight to Impact event, WARC’s David Tiltman discovers how Mondelez’s insights team is using AI with Pam Forbus, examines the need for “marketing engineers” with Profound’s Matthew Huo, and goes deep on synthetic data research with Tracy Adam... more
We're digging into new effectiveness research, including new thinking on brand coherence, the resurgence of 'ad awareness' and how to get the most out of sports sponsorships, recorded live at the IPA Effectiveness conference in London. Hosted by WARC... more
Live from the Insights to Impact event, Reddit’s Lore Oxford shares how to get the best insights from the platform, Kraft Heinz’s Doug Healy and Zappi’s Julio Franco share how to make marketers love research, and Newell Brands’ Delicia Cooney discuss... more
The future of AI media still feels uncertain: a goldrush where no one knows where to dig. A new report from WARC Media examines whether fragmenting attention leads to a concentration of monetisation in the advertising market and consider what this mi... more
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Reviews
- The Marketing Effectiveness Powerhouse in Audio format
I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.
Having been invited twice on the show, I can only say that their invitee list is stellar! :)
Apple Podcasts5The Marketing Engineer
Belgiuma year ago - An essential daily listen for marketers!
Great topics. Incredible research, knowledge, information and value for marketers.
Apple Podcasts5ContraMinds Labs
Indiaa year ago - For Listener Experience — Editing Matters!
The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…
Apple Podcasts2brainechick27
Germany2 years ago - Recommended Listening for Marketers
WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.
Apple Podcasts5chris463
United Kingdom2 years ago - Excellent Variety and Depth of Topics
Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.
Apple Podcasts5chris463
Switzerland2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #241 |  United States/Business/Marketing |
Apple Podcasts | #102 | United Kingdom/Business/Marketing |
Apple Podcasts | #139 |  Canada/Business/Marketing |
Apple Podcasts | #53 |  Australia/Business/Marketing |
Apple Podcasts | #121 | Germany/Business/Marketing |
Apple Podcasts | #168 |  Italy/Business/Marketing |
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Frequently Asked Questions About The WARC Podcast
What is The WARC Podcast about and what kind of topics does it cover?
The show centers on marketing effectiveness, with frequent deep dives into how brands build durable memory, measure impact, and balance short-term performance with long-term growth. Episodes often feature researchers, agency leaders, and senior marketers examining topics like creator-led strategy, AI-enabled visibility, cross-functional alignment, and culturally intelligent marketing. Notable traits include a strong emphasis on data-driven approaches, practical frameworks, and real-world case studies from big brands and industry events. The discussions tend to blend rigorous analysis with actionable guidance for practitioners planning budgets, campaigns, and organizational design. This mix makes it useful for listeners who want to understan... more
Where can I find podcast stats for The WARC Podcast?
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How many listeners does The WARC Podcast get?
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What are the audience demographics for The WARC Podcast?
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How many subscribers and views does The WARC Podcast have?
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Which podcasts are similar to The WARC Podcast?
These podcasts share a similar audience with The WARC Podcast:
1. Uncensored CMO
2. The CMO Podcast
3. On Strategy Showcase
4. Nudge
5. HBR IdeaCast
How many episodes of The WARC Podcast are there?
The WARC Podcast launched 6 years ago and published 494 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The WARC Podcast?
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Where can I see ratings and reviews for The WARC Podcast?
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How do I access podcast episode transcripts for The WARC Podcast?
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What guests have appeared on The WARC Podcast?
Recent guests on The WARC Podcast include:
1. Alex Brownsell
2. Debra Aho Williamson
3. Tom Morton
4. Suzanne Powers
5. Erich Joachimsthaler
6. Baiba Matisone
7. Martin Beverley
8. Nikita Walia
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.