The WARC Podcast

WARC

Marketing Effectiveness

Advertising

Consumer Behavior

Marketing Strategy

Marketing

Advertising Effectiveness

Creativity

Brand Building

Artificial Intelligence

Sustainability

Social Media

Brand Strategy

Performance Marketing

Retail Media

Creator Economy

Brand Equity

E-Commerce

Influencer Marketing

Creative Effectiveness

Cannes Lions Festival

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

106 ratings

Publishes	Twice weekly	Episodes	445	Founded	5 years ago
Number of Listeners		Categories	BusinessMarketing

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

The Multiplier Playbook: your guide to better marketing

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track... more

Yesterday • 23 min

YouTube

How Meta evolved its advertising proposition

Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate usage across its apps, and as... more

19 May 2026 • 22 min

YouTube

The Multiplier Effect: what we know so far

WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman an... more

14 May 2026 • 29 min

YouTube

How marketing measurement is evolving in 2026

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.

12 May 2026 • 33 min

YouTube

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Recent Guests

Stephanie Fierman

EVP, Head of Brand Practice at the ANA

ANA

Episode: The Multiplier Effect: what we know so far

David Tiltman

Head of Content at WARC

WARC

Episode: The Multiplier Effect: what we know so far

Michael Kaminsky

Measurement expert, co-founder of Recast

Incrementality platform Recast

Episode: How marketing measurement is evolving in 2026

Russell Smither

Head of Research and Insight at Posterscope

Posterscope

Episode: The daytime drop: rethinking social media effectiveness

Ciara Smyth

Managing Partner Total Social at Dentsu

Dentsu

Episode: The daytime drop: rethinking social media effectiveness

James Hankins

Marketing transformation consultant

Self-employed / consultancy (formerly Sage)

Episode: Marketing frameworks for a digital-first world

Wade Eagar

Group Chief Marketing and Strategy Officer of Fast Ventures; author of Building Marketing Resilience Report Playbook

Fast Ventures

Episode: What resilience means for brands right now

Zena Arnold

Chief Marketing Officer for Sephora in the US

Sephora

Episode: The Effective CMO: Sephora's Zena Arnold

Anna Bollinger

Executive Planning Director at BMF Australia

BMF Australia

Episode: Effective marketing is built on soft skills

Hosts

Anna Hamill

Host of The WARC Podcast

Alex Brownsell

Head of content for WARC Media

Reviews

4.9 out of 5 stars from 106 ratings

The Marketing Effectiveness Powerhouse in Audio format
I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.
Having been invited twice on the show, I can only say that their invitee list is stellar! :)
Apple Podcasts
5
The Marketing Engineer
Belgium7 months ago
An essential daily listen for marketers!
Great topics. Incredible research, knowledge, information and value for marketers.
Apple Podcasts
5
ContraMinds Labs
India9 months ago
For Listener Experience — Editing Matters!
The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…
Apple Podcasts
2
brainechick27
Germanya year ago
Recommended Listening for Marketers
WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.
Apple Podcasts
5
chris463
United Kingdoma year ago
Excellent Variety and Depth of Topics
Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.
Apple Podcasts
5
chris463
Switzerland2 years ago

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Listeners Say

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Shows are seen as essential for marketers seeking depth and actionable insights.

Listeners praise the insider, research-driven approach and guest quality.

Some feedback notes production quality can vary, but content quality remains strong and valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#142	United States/Business/Marketing
Apple Podcasts	#42	United Kingdom/Business/Marketing
Apple Podcasts	#188	Canada/Business/Marketing
Apple Podcasts	#40	Australia/Business/Marketing
Apple Podcasts	#155	Germany/Business/Marketing
Apple Podcasts	#11	Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The daytime drop: rethinking social media effectiveness

Q: What should brands do differently to maximize effectiveness given these findings?

Brands should plan the two channels in unison, prioritize creative alignment during daytime hours, leverage priming by pairing OOH and social creatives, and consider location-aware dynamic creatives to bridge social and in-store or on-site discovery.

The daytime drop: rethinking social media effectiveness

Q: From a consumer diary perspective, what were the most surprising still-relevant insights about how people use social media out of home?

Out-of-home social sessions were not only more diverse and trigger-driven, but also more likely to involve shopping intents, locations-based needs, and social interactions with others, leading to higher engagement when cross-channel cues are aligned.

The Multiplier Effect: what we know so far

Q: What did the ANA survey reveal about blockers to implementing an integrated marketing plan?

The ANA survey showed budgets are tight, many marketers face pressures to prove impact, and there are organizational barriers—alignment with the C-suite, siloed marketing teams, and difficulties embedding the multiplier effect into creative work. These blockers hinder moving from intention to action.

The Multiplier Effect: what we know so far

Q: And just as a quick refresher, what is the multiplier effect?

It is the idea that brand advertising and performance advertising amplify each other; strong brand equity increases the effectiveness and efficiency of performance tactics, leading to higher ROI when both are balanced and integrated.

What resilience means for brands right now

Q: Can you give us a little overview of the situation and how this report came about?

The report was driven by the regional observation that brands often pull back during conflict; the aim was to build an evidence-based position to help advertisers talk to clients and avoid the long-term harm of reduced spend. Historical and recent research show that pausing marketing typically yields poorer recovery, while maintaining presence supports long-term performance.

Audience Metrics

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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show concentrates on marketing effectiveness, media strategy, and advertising outcomes, with frequent guests ranging from global brand planners and agency leads to media researchers and editors. Episodes commonly explore how AI, data, and culture shape advertising effectiveness, often emphasizing measurement, creator-driven marketing, and the role of culture in driving engagement. A standout aspect is the breadth of guests spanning brands, agencies, and media organizations, plus in-depth discussions on value-driven marketing, mid-funnel strategy, and holistic measurement frameworks that connect media spend to real business results. The format tends to pair practitioner experience with research-backed insights, making it valuable for mar... more

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. On Strategy Showcase
3. The CMO Podcast
4. Nudge
5. The Marketing Architects

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 445 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Stephanie Fierman
2. David Tiltman
3. Michael Kaminsky
4. Russell Smither
5. Ciara Smyth
6. James Hankins
7. Wade Eagar
8. Zena Arnold

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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