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The WARC Podcast

WARC
Creative Effectiveness
Marketing Effectiveness
Sustainability
Marketing Strategy
Agency Relationships
Creative Ladder
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability
Greenwashing

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesTwice weeklyEpisodes427Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.

Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David Tiltman to discuss the "Creative Dividend" study,... more

YouTube

AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers to share insights and lessons from AXA's efforts to help relocate victims of domestic violence.

YouTube

New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in A... more

YouTube

Key Facts

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Recent Guests

Oliver Feldwick
Chief Innovation Officer at T&P; helped set up WPP Open
T&P
Episode: The 'two-audience problem': brand building in the age of AI
Derek Sulger
Chairman of Shanghai Tang Group
Shanghai Tang Group
Episode: Shanghai Tang's Derek Sulger on the next era of luxury growth
Celeste Wang
Media insights analyst at WARC Media
WARC Media
Episode: How Netflix became an advertising behemoth
Sameer Modha
Leader of the Outcome Measurement Innovation Team at ITV
ITV
Episode: Media's shift from eyeballs to outcomes
Kate Brinkley
Head of digital planning at The Specialist Works Agency
The Specialist Works
Episode: Media's shift from eyeballs to outcomes
Jonathan Rigby
Global CSO of Omnicom Media in New York
Omnicom Media
Episode: A new model for media planning
Imaad Ahmed
Principal Strategist at LIONS Advisory and Head of Advisory at WARC
WARC / LIONS Advisory
Episode: The proven power of values-driven marketing
Colleen Howell
VP of Research at Aletheia Marketing and Media
Aletheia
Episode: The proven power of values-driven marketing
Chris Markajani
Worldwide Head of Brand Planning at Amazon
Amazon
Episode: The proven power of values-driven marketing

Hosts

Anna Hamill
Host of The WARC Podcast
Alex Brownsell
Head of content for WARC Media

Reviews

4.9 out of 5 stars from 103 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium5 months ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India7 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germanya year ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are seen as essential for marketers seeking depth and actionable insights.
Listeners praise the insider, research-driven approach and guest quality.
Some feedback notes production quality can vary, but content quality remains strong and valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Shanghai Tang's Derek Sulger on the next era of luxury growth
Q: How do you view balancing the luxury playbook between experiences, culture, and products?
Start with culture and experiences, then let products express that through a carefully curated range; avoid chasing volume by expanding stores at the expense of quality, and invest in immersive experiences that reinforce brand authenticity.
Shanghai Tang's Derek Sulger on the next era of luxury growth
Q: What did you learn about branding and leadership that could help others weather capital cycles and scaling challenges?
Treat branding as a core, long-term asset; focus on quality, authenticity, and selective, experience-led growth rather than rapid expansion, and be willing to make tough decisions quickly to preserve brand integrity.
Shanghai Tang's Derek Sulger on the next era of luxury growth
Q: Do you have any most recent numbers about the growth of Shanghai Tang since 2019, when you took over as a chairman and founder?
The brand has shown profitability growth and rising same-store sales, with substantial revenue growth while prioritizing sales quality and customer loyalty over sheer revenue volume.
The evolution of media's connected consumer
Q: What can you tell me about the drivers of content choice?
Warner Brothers Discovery explored the psychology behind content engagement, identifying three core moments of truth that lead consumers to choose and enjoy a title.
The evolution of media's connected consumer
Q: What were some big topics of discussion this year?
A lot of the topics were about operating models and how the media business is being run, particularly with a focus on sports and the upcoming events like the Super Bowl and FIFA World Cup.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

The show concentrates on marketing effectiveness, media strategy, and advertising outcomes, with frequent guests ranging from global brand planners and agency leads to media researchers and editors. Episodes commonly explore how AI, data, and culture shape advertising effectiveness, often emphasizing measurement, creator-driven marketing, and the role of culture in driving engagement. A standout aspect is the breadth of guests spanning brands, agencies, and media organizations, plus in-depth discussions on value-driven marketing, mid-funnel strategy, and holistic measurement frameworks that connect media spend to real business results. The format tends to pair practitioner experience with research-backed insights, making it valuable for mar... more

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How many listeners does The WARC Podcast get?

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Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. Uncensored CMO
2. The CMO Podcast
3. On Strategy Showcase
4. Nudge
5. Coaching Real Leaders

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 427 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Oliver Feldwick
2. Derek Sulger
3. Celeste Wang
4. Sameer Modha
5. Kate Brinkley
6. Jonathan Rigby
7. Imaad Ahmed
8. Colleen Howell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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