The WARC Podcast
WARCBold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
| Publishes | Twice weekly | Episodes | 442 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.
Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smi... more
Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WARC's David Tiltman.
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with WARC's Catherine Driscoll.
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Reviews
- The Marketing Effectiveness Powerhouse in Audio format
I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.
Having been invited twice on the show, I can only say that their invitee list is stellar! :)
Apple Podcasts5The Marketing Engineer
Belgium6 months ago - An essential daily listen for marketers!
Great topics. Incredible research, knowledge, information and value for marketers.
Apple Podcasts5ContraMinds Labs
India8 months ago - For Listener Experience — Editing Matters!
The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…
Apple Podcasts2brainechick27
Germanya year ago - Recommended Listening for Marketers
WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.
Apple Podcasts5chris463
United Kingdoma year ago - Excellent Variety and Depth of Topics
Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.
Apple Podcasts5chris463
Switzerland2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #90 |  United States/Business/Marketing |
Apple Podcasts | #143 |  Canada/Business/Marketing |
Apple Podcasts | #178 | United Kingdom/Business/Marketing |
Apple Podcasts | #35 |  Australia/Business/Marketing |
Apple Podcasts | #3 |  Ireland/Business/Marketing |
Apple Podcasts | #20 | India/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The WARC Podcast
What is The WARC Podcast about and what kind of topics does it cover?
The show concentrates on marketing effectiveness, media strategy, and advertising outcomes, with frequent guests ranging from global brand planners and agency leads to media researchers and editors. Episodes commonly explore how AI, data, and culture shape advertising effectiveness, often emphasizing measurement, creator-driven marketing, and the role of culture in driving engagement. A standout aspect is the breadth of guests spanning brands, agencies, and media organizations, plus in-depth discussions on value-driven marketing, mid-funnel strategy, and holistic measurement frameworks that connect media spend to real business results. The format tends to pair practitioner experience with research-backed insights, making it valuable for mar... more
Where can I find podcast stats for The WARC Podcast?
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How many listeners does The WARC Podcast get?
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What are the audience demographics for The WARC Podcast?
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How many subscribers and views does The WARC Podcast have?
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Which podcasts are similar to The WARC Podcast?
These podcasts share a similar audience with The WARC Podcast:
1. Uncensored CMO
2. Nudge
3. The CMO Podcast
4. On Strategy Showcase
5. Marketing Against The Grain
How many episodes of The WARC Podcast are there?
The WARC Podcast launched 5 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The WARC Podcast?
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Where can I see ratings and reviews for The WARC Podcast?
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How do I access podcast episode transcripts for The WARC Podcast?
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What guests have appeared on The WARC Podcast?
Recent guests on The WARC Podcast include:
1. Wade Eagar
2. Zena Arnold
3. Anna Bollinger
4. Christina Aventi
5. Gary J. Nix
6. Kate Watts
7. JP Castlin
8. Adam Ferrier
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.