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The WARC Podcast

WARC
Creative Effectiveness
Marketing Effectiveness
Sustainability
Marketing Strategy
Agency Relationships
Creative Ladder
Polarization
Marketing
Generative AI
Heineken
Masculinity
Cannes Lions
Attention Measurement
Freddie Heineken
Programmatic Advertising
Sports Washing
Mental Health
Digital Media
Profitability
Greenwashing

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

PublishesTwice weeklyEpisodes421Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The WARC Podcast

Latest Episodes

Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at the Media Insights & Engagement Conference in Miami about what's next for connected media consumers.

YouTube

Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition ... more

YouTube

Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. ​WARC's Vaniele Casimir joins... more

YouTube

Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works... more

Key Facts

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Recent Guests

Celeste Wang
Media insights analyst at WARC Media
WARC Media
Episode: How Netflix became an advertising behemoth
Sameer Modha
Leader of the Outcome Measurement Innovation Team at ITV
ITV
Episode: Media's shift from eyeballs to outcomes
Kate Brinkley
Head of digital planning at The Specialist Works Agency
The Specialist Works
Episode: Media's shift from eyeballs to outcomes
Jonathan Rigby
Global CSO of Omnicom Media in New York
Omnicom Media
Episode: A new model for media planning
Imaad Ahmed
Principal Strategist at LIONS Advisory and Head of Advisory at WARC
WARC / LIONS Advisory
Episode: The proven power of values-driven marketing
Colleen Howell
VP of Research at Aletheia Marketing and Media
Aletheia
Episode: The proven power of values-driven marketing
Chris Markajani
Worldwide Head of Brand Planning at Amazon
Amazon
Episode: The proven power of values-driven marketing
Richard Shotton
Author and researcher, focusing on behavioral science in marketing
Author of 'Hacking The Human Mind'
Episode: Behavioural science is still marketing's secret weapon
Matt Foley
Marketing leader at Pernod Ricard
Pernod Ricard
Episode: The Effective CMO: Pernod Ricard's Matt Foley

Host

Anna Hamill
Senior Editor at WARC, focusing on insights and direction in marketing effectiveness.

Reviews

4.9 out of 5 stars from 103 ratings
  • The Marketing Effectiveness Powerhouse in Audio format

    I love WARC, and for anyone having access to the platform - you know what you are getting. But having this podcast available for everyone else feels like an insider view on the amazing world of marketing effectiveness.

    Having been invited twice on the show, I can only say that their invitee list is stellar! :)

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium4 months ago
  • An essential daily listen for marketers!

    Great topics. Incredible research, knowledge, information and value for marketers.

    Apple Podcasts
    5
    ContraMinds Labs
    India6 months ago
  • For Listener Experience — Editing Matters!

    The April 24, 2025 episode was recommended to me, but I simply couldn’t get through it with all of the distractions and detractors: noise and repeated sirens in the background for extended periods, speaker cross-talk, hard-to-follow topic through-line, etc. Please consider that there is more to podcast quality than good microphones and snazzy soundbites. Guess I’ll just read the transcript…

    Apple Podcasts
    2
    brainechick27
    Germany10 months ago
  • Recommended Listening for Marketers

    WARC is one of the top places to find the latest marketing thinking and their podcast is no different. The show covers a broad range of topics and covers them in a thoughtful way, if you work in marketing then the WARC Podcast is well worth listening to.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Excellent Variety and Depth of Topics

    Great coverage of topics that are relevant for marketing, and usually covering details with a decent level of depth. Appreciate the length of episodes as they aren’t too long.

    Apple Podcasts
    5
    chris463
    Switzerlanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions on the latest marketing trends and strategies.
Hosts are knowledgeable and engage well with expert guests.
Content offers valuable takeaways for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The evolution of media's connected consumer
Q: What can you tell me about the drivers of content choice?
Warner Brothers Discovery explored the psychology behind content engagement, identifying three core moments of truth that lead consumers to choose and enjoy a title.
The evolution of media's connected consumer
Q: What were some big topics of discussion this year?
A lot of the topics were about operating models and how the media business is being run, particularly with a focus on sports and the upcoming events like the Super Bowl and FIFA World Cup.
What's actually working in sports marketing
Q: What are your thoughts on how brands can really leverage that and become the bridge between fans and their favorite athlete or their favorite sport this year?
By elevating the fan experience and tailoring personalized experiences for fans at every stage of the campaign.
What's actually working in sports marketing
Q: How can brands really build engagement with fans over the ongoing manner throughout the whole 24-7 cycle?
Brands should treat sporting events like catalysts for long-term activations and consider different entry points into the sport.
Anatomy of a 2026 Super Bowl campaign
Q: What advice would you give first-time Super Bowl advertisers?
Stay loose, find something you believe in, and prioritize an early start to alleviate pressure as well as to avoid overthinking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The WARC Podcast

What is The WARC Podcast about and what kind of topics does it cover?

Focusing on marketing effectiveness, episodes frequently cover trends, strategies, and innovations within the marketing landscape. A wide range of topics, from the creator economy and e-commerce challenges to customer experience gaps and AI's impact on branding, are deeply analyzed. Unique insights often come from industry leaders and experts, making the discussions rich and informative for marketing professionals. This podcast serves as a resource for marketers looking to adapt and thrive amidst rapid changes in consumer behavior and technology.

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How many listeners does The WARC Podcast get?

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What are the audience demographics for The WARC Podcast?

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How many subscribers and views does The WARC Podcast have?

To see how many followers or subscribers The WARC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The WARC Podcast?

These podcasts share a similar audience with The WARC Podcast:

1. On Strategy Showcase
2. Uncensored CMO
3. The a16z Show
4. Hard Fork
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of The WARC Podcast are there?

The WARC Podcast launched 5 years ago and published 421 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The WARC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The WARC Podcast?

Rephonic pulls ratings and reviews for The WARC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The WARC Podcast?

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What guests have appeared on The WARC Podcast?

Recent guests on The WARC Podcast include:

1. Celeste Wang
2. Sameer Modha
3. Kate Brinkley
4. Jonathan Rigby
5. Imaad Ahmed
6. Colleen Howell
7. Chris Markajani
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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