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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Advertising Effectiveness
Marketing
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Brand Strategy
Tubi
Audience Engagement
Social Media
Streaming
Ethnographic Research
Heinz Ketchup
Marketing Principles
Snickers
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes296Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for On Strategy Showcase

Latest Episodes

Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writ... more

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tra... more

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strate... more

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."

Key Facts

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Recent Guests

Colin Kavanaugh
CMO of Pernod Ricard
Pernod Ricard
Episode: Life in the Valley live from Uber in San Francisco
Adam Craw
Global Head of Prime Marketing for Amazon
Amazon
Episode: Life in the Valley live from Uber in San Francisco
Danielle Hawley
Global Head of Creative and Brand at Uber
Uber
Episode: Life in the Valley live from Uber in San Francisco
Brian Wakabayashi
Head of Brand at Colab (WestCap portfolio)
Colab/WestCap
Episode: Life in the Valley live from Uber in San Francisco
Whitney McGraw
Global Head of Brand Marketing for Airbnb
Airbnb
Episode: Life in the Valley live from Uber in San Francisco
Gareth Kay
VP Brand for Coinbase
Coinbase
Episode: Life in the Valley live from Uber in San Francisco
Jocelyn Majors
Strategy Partner at McCann
McCannLondon
Episode: How this Grand Effie winner fought generics and held its price premium
Jo McClintock
VP Brand and Marketing at Trainline
Trainline
Episode: W+K and Trainline on turning your greatest weakness into opportunity
Nick Docherty
Chief Strategy Officer, Wyden & Kennedy
Wyden & Kennedy
Episode: W+K and Trainline on turning your greatest weakness into opportunity

Host

Fergus O'Carroll
Host of On Strategy Showcase

Reviews

4.8 out of 5 stars from 274 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States8 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and the depth of expertise shared by the guests, often finding practical takeaways that can be applied in their professional practices.
The engaging interview style of the host receives positive feedback, as it helps to uncover valuable stories behind successful campaigns.
Some feedback suggests a desire for more real-world applications and storytelling within the context of the strategies discussed. Overall, the content is deemed informative and enriching for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How this Grand Effie winner fought generics and held its price premium
Q: Tell us what Nurofen is and whom it competes against.
Nurofen is a premium pain-relief brand in the UK market facing competition from OwnBrand as the dominant low-cost option; the campaign aimed to defend price premium by proving deeper emotional understanding of pain and broadening the brand's role beyond relief.
The unexpected insight that fueled the Irish National Lottery
Q: Why were they doing that? Was it because they had had new games come out or because they were noticing that there was a reduction in sales?
They had year-on-year declining sales since 2021 despite doing well during recent times like COVID-19, indicating a need to re-engage consumers emotionally.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: How do you get people to care enough to want to pay more for Goodyear?
By making consumers pay attention and care about the brand, particularly through effective and engaging advertising.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: Who is the primary target for this campaign?
The primary target is the replacement customer, typically someone who isn't involved in selecting their tires and may just ask for whatever tire is already on their car.
Meet the team behind Amazon's ad strategy
Q: What role do you see AI playing in your processes moving forward?
AI will help us enhance our processes, ensuring a balance between consistency and novelty in our marketing efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

This podcast offers a unique insight into the world of marketing by highlighting the stories and strategies behind successful advertising campaigns. Frequent discussions involve industry veterans sharing their experiences, challenges, and strategies used in various high-profile marketing efforts. Topics often revolve around marketing effectiveness, creativity, and emotional engagement, along with practical advice derived from real-world experiences of notable brands and their campaigns, making it particularly beneficial for marketing professionals and enthusiasts looking to understand the dynamics of impactful advertising. Listeners can expect a blend of thoughtful analysis with entertaining storytelling, giving them valuable takeaways for ... more

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The WARC Podcast
3. The CMO Podcast
4. Nudge
5. Marketing Against The Grain

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Colin Kavanaugh
2. Adam Craw
3. Danielle Hawley
4. Brian Wakabayashi
5. Whitney McGraw
6. Gareth Kay
7. Jocelyn Majors
8. Jo McClintock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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