On Strategy Showcase
Fergus O’CarrollWhere marketers tell the stories behind the strategies that led to amazing campaigns.
| Publishes | Weekly | Episodes | 287 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
It's planners talking brands they've never worked on. I'm joined this month by Kate Rush Sheehy, CSO at GSD&M and Brendon Volpe, CSO at UM NYC. We're talking about the latest work from Burberry and Johnnie Walker. Thanks to Tracksuit and System1 for ... more
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters,... more
The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the c... more
We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions con... more
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Reviews
- Insightful and Inspiring
I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome
Apple Podcasts5youngzapizza
United States5 months ago - Strategists or planners?
The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more
Apple Podcasts2Frankiewankenobi
Australia10 months ago - Extremely Insightful
I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.
Apple Podcasts5chris463
United Kingdoma year ago - Really enjoying the effectiveness series
More of this please!!
Apple Podcasts5caitlin.marie.DUnited States2 years ago - Informative & revealing
Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!
Apple Podcasts5LC StanmoreAustralia2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #170 | United States/Business/Marketing |
Apple Podcasts | #143 |  Canada/Business/Marketing |
Apple Podcasts | #163 | United Kingdom/Business/Marketing |
Apple Podcasts | #142 | Australia/Business/Marketing |
Apple Podcasts | #16 |  Hong Kong/Business/Marketing |
Apple Podcasts | #41 |  Brazil/Business/Marketing |
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Frequently Asked Questions About On Strategy Showcase
What is On Strategy Showcase about and what kind of topics does it cover?
The podcast showcases insightful conversations with marketing professionals, exploring the strategies behind impactful advertising campaigns. Each episode features discussions with industry leaders who share their experiences, strategies, and key insights from various marketing initiatives, ranging from large-scale campaigns to innovative brand revitalizations. Notably, the format emphasizes real-world applications of marketing theories, allowing listeners to glean actionable ideas and the creative processes that drive successful campaigns.
Listeners can expect a variety of topics, including branding, creativity, audience engagement, and the latest trends in advertising. The show is particularly unique in its focus on candid discussions th... more
Where can I find podcast stats for On Strategy Showcase?
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How many listeners does On Strategy Showcase get?
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What are the audience demographics for On Strategy Showcase?
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How many subscribers and views does On Strategy Showcase have?
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Which podcasts are similar to On Strategy Showcase?
These podcasts share a similar audience with On Strategy Showcase:
1. Uncensored CMO
2. Nudge
3. The WARC Podcast
4. The Rest Is Entertainment
5. Marketing Against The Grain
How many episodes of On Strategy Showcase are there?
On Strategy Showcase launched 6 years ago and published 287 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact On Strategy Showcase?
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Where can I see ratings and reviews for On Strategy Showcase?
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What guests have appeared on On Strategy Showcase?
Recent guests on On Strategy Showcase include:
1. Enda Kelly
2. Karl Waters
3. Taylor Grimes
4. Lindsey McNabb
5. Andrew Thomas
6. Chris Markajani
7. Garett Levy
8. Owen Murphy
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.