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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Marketing
Advertising Effectiveness
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Brand Strategy
Tubi
Audience Engagement
Social Media
Streaming
Ethnographic Research
Heinz Ketchup
Marketing Principles
Ehrenberg-Bass
Snickers

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes290Founded6 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for On Strategy Showcase

Latest Episodes

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO,... more

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.

Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with nat... more

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning R... more

Key Facts

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Recent Guests

Enda Kelly
Managing Director of Folk VML in Dublin
Folk VML
Episode: The unexpected insight that fueled the Irish National Lottery
Karl Waters
Chief Creative Officer of Folk VML
Folk VML
Episode: The unexpected insight that fueled the Irish National Lottery
Taylor Grimes
VP Global Marketing at Goodyear
Goodyear
Episode: How Dr. Dre is putting swagger back in the Goodyear brand
Lindsey McNabb
Chief Marketing Officer for BBH New York
BBH New York
Episode: How Dr. Dre is putting swagger back in the Goodyear brand
Andrew Thomas
VP Marketing for Archer Meat Snacks
Archer Meat Snacks
Episode: How Archer uses exaggerated reality to draw attention to genuine ingredients
Chris Markajani
Head of Brand Planning Insights and Creative for Amazon Worldwide
Amazon
Episode: Meet the team behind Amazon's ad strategy
Garett Levy
Senior Global Brand Planner in the XCM Group at Amazon
Amazon
Episode: Meet the team behind Amazon's ad strategy
Owen Murphy
Senior Global Marketing Leader at Indeed
Indeed
Episode: The story behind Indeed's Gold Effie-winning entrance into the Indian market
Sanjana Chetan
Senior Strategist at DDB Mudra Group
DDB Mudra
Episode: The story behind Indeed's Gold Effie-winning entrance into the Indian market

Host

Fergus O'Carroll
Host and moderator of engaging discussions focused on strategic marketing and advertising campaigns, with extensive experience in the industry.

Reviews

4.8 out of 5 stars from 272 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States6 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions are praised for offering valuable insights into marketing strategies and campaign effectiveness.
Listeners note the engaging interview style and appreciate the variety of expert guests.
There are suggestions that while discussions are informative, they could benefit from real-world applications to connect better with broader audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The unexpected insight that fueled the Irish National Lottery
Q: Why were they doing that? Was it because they had had new games come out or because they were noticing that there was a reduction in sales?
They had year-on-year declining sales since 2021 despite doing well during recent times like COVID-19, indicating a need to re-engage consumers emotionally.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: How do you get people to care enough to want to pay more for Goodyear?
By making consumers pay attention and care about the brand, particularly through effective and engaging advertising.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: Who is the primary target for this campaign?
The primary target is the replacement customer, typically someone who isn't involved in selecting their tires and may just ask for whatever tire is already on their car.
Meet the team behind Amazon's ad strategy
Q: What role do you see AI playing in your processes moving forward?
AI will help us enhance our processes, ensuring a balance between consistency and novelty in our marketing efforts.
Meet the team behind Amazon's ad strategy
Q: How do you keep the creative process fresh each year?
We leverage extensive research that uncovers hundreds of insights and narratives to fuel new ideas for campaigns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

The podcast showcases insightful conversations with marketing professionals, exploring the strategies behind impactful advertising campaigns. Each episode features discussions with industry leaders who share their experiences, strategies, and key insights from various marketing initiatives, ranging from large-scale campaigns to innovative brand revitalizations. Notably, the format emphasizes real-world applications of marketing theories, allowing listeners to glean actionable ideas and the creative processes that drive successful campaigns.

Listeners can expect a variety of topics, including branding, creativity, audience engagement, and the latest trends in advertising. The show is particularly unique in its focus on candid discussions th... more

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How many subscribers and views does On Strategy Showcase have?

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. The WARC Podcast
2. Uncensored CMO
3. The Prof G Pod with Scott Galloway
4. Squiz Today
5. The GaryVee Audio Experience

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 290 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Enda Kelly
2. Karl Waters
3. Taylor Grimes
4. Lindsey McNabb
5. Andrew Thomas
6. Chris Markajani
7. Garett Levy
8. Owen Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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