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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Super Bowl
Marketing
B2B Marketing
Creativity
Advertising
Advertising Strategy
Consumer Behavior
Uber Eats
Marketing Strategy
Marketing Campaigns
Effie Awards
Amazon
Storytelling
Cerave
BBDO
Tubi
Influencer Marketing
Michael Cera
Advertising Effectiveness

Where marketers share the strategy stories behind amazing campaigns.

PublishesWeeklyEpisodes317Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for On Strategy Showcase

Latest Episodes

I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free ... more

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and Sys... more

Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Cannes 2026, this is a conversation about the creative culture and insights that led ... more

We venture into the heartland to hear about the amazing work being done in Kansas City - Burger King, Frontier Airlines, Wendy's, Hills Pet Foods, Coco-Cola, and the Kanas City Chiefs. I'm joined by KC Chiefs CMO, Lara Krug, Jeremy Cline of Ryan Reyn... more

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Recent Guests

Lara Krug
Chief Marketing Officer, Kansas City Chiefs
Kansas City Chiefs
Episode: Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Janni Widerholm
Head of Social and Group Creative Director at TBWA, Chiat Day Los Angeles
TBWA, Chiat Day
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Amelea Renshaw
Head of Strategy for Lucky Generals
Lucky Generals
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Rags Pratap
Growth North America for Tracksuit
Tracksuit
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Asmirh Davis
Founding partner and president of Majority
Majority
Episode: Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Gunny Scarfo
Co-founder of Nonfiction Research
Nonfiction Research
Episode: Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Justin Breton
Brand experience and strategic partnerships lead for Walmart in New York City
Walmart
Episode: Walmart's Virtual Worlds Gaming Strategy
Nick Chidiak
Chief Strategy Officer Razorfish New York
Razorfish
Episode: Why Uber Eats won tonight's 2026 U.S. Grand Effie
Craig Allen
Founder and Chief Creative Officer Callen
Callen
Episode: Why Uber Eats won tonight's 2026 U.S. Grand Effie

Host

Fergus O'Carroll
Host of On Strategy Showcase; leads interviews and oversees show direction.

Reviews

4.8 out of 5 stars from 280 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United Statesa year ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdom2 years ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and inspiring reflections on career growth and guest insights.
Guest diversity and depth of expertise are frequently praised, with many noting actionable takeaways.
Listeners value the practical, behind-the-scenes look at strategy in action and the host's interview style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: How do you approach audience growth beyond the stadium in a market-limited environment for paid media?
By creating compelling, shareable content and leveraging partnerships; using social and owned channels to reach wider audiences, and focusing on areas like flag football to drive inclusivity and long-term fandom.
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: Tell us about the Chiefs and their global ambitions.
The Chiefs aim to transcend being a traditional sports team by becoming a world-class entertainment and media brand, exporting the stadium experience digitally and through content to grow a global fanbase.
Walmart's Virtual Worlds Gaming Strategy
Q: Many people were sort of surprised when Meta stepped away from the Metaverse. What do you think that signals about virtual worlds today?
The Metaverse term was a headline darling and didn't capture what this space really is; these are evolving platforms where communities form, and the opportunity lies in connecting with the next generation rather than chasing a single umbrella concept.
On the Pulse - how to win with sports sponsorships
Q: What should brands be doing less of and more of in sports marketing?
Avoid vanity activations and logo-centric moments; instead invest in authentic cultural alignment, deep audience work, and primary research to understand where the brand should show up and how to connect with fans in a meaningful way.
How this Grand Effie winner fought generics and held its price premium
Q: Tell us what Nurofen is and whom it competes against.
Nurofen is a premium pain-relief brand in the UK market facing competition from OwnBrand as the dominant low-cost option; the campaign aimed to defend price premium by proving deeper emotional understanding of pain and broadening the brand's role beyond relief.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

This show focuses on the real-world craft of brand strategy and marketing campaigns, featuring high-level conversations with senior strategists, agency leaders, and brand marketers. Episodes frequently explore how briefs are written, how brands frame narratives, and how cross-functional collaboration shapes impactful work. Expect deep dives into category dynamics, sponsorships, and the psychology of audiences, with practical takeaways on planning, testing, and storytelling. A standout trait is its under-the-hood access to the thinking behind successful campaigns, plus a strong emphasis on collaboration between strategy and creative teams across large brands and agencies.

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How many listeners does On Strategy Showcase get?

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How many subscribers and views does On Strategy Showcase have?

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Nudge
5. The Debrief

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 7 years ago and published 317 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Strategy Showcase?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Lara Krug
2. Janni Widerholm
3. Amelea Renshaw
4. Rags Pratap
5. Asmirh Davis
6. Gunny Scarfo
7. Justin Breton
8. Nick Chidiak

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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