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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Advertising Effectiveness
Marketing
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Tubi
Audience Engagement
Social Media
Streaming
Ethnographic Research
Dave's Killer Bread
Heinz Ketchup
Marketing Principles
Snickers
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes275Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for On Strategy Showcase

Latest Episodes

Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Par... more

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portno... more

It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series poss... more

I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our... more

Key Facts

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Recent Guests

Joe Burns
Strategy Leader at Quality Meats, an innovative advertising agency.
Quality Meats
Episode: A conversation about strategy with Joe Burns of Quality Meats
Patricia Varella
Creative Director at the in-house agency of Polaroid in Amsterdam
Polaroid
Episode: Polaroid chases a comeback with the camera for an analog life
Dovile Banyte
Senior Manager of Brand Strategy at Polaroid
Polaroid
Episode: Polaroid chases a comeback with the camera for an analog life
Lachlan Badenoch
Chief Strategy Officer of Carmichael Lynch.
Carmichael Lynch
Episode: On the Spot: GAP and Chili's.
Kelsey Karson
EVP of Strategy at Tombras, experienced in brand resurgence.
Tombras
Episode: On the Spot: GAP and Chili's.
Vanessa Chen
SVP Marketing for System1, focused on creative effectiveness.
System1
Episode: On the Spot: GAP and Chili's.
Matthew Herbert
Co-founder of Tracksuit, engaged in brand tracking.
Tracksuit
Episode: On the Spot: GAP and Chili's.
Andrew Katz
CMO of Athletic Brewing Company
Athletic Brewing Company
Episode: Behind the scenes of Athletic Brewing's alcohol-free brand play
Emily Portnoy
Chief Strategy Officer for BBDO New York
BBDO New York
Episode: Inside the judge's room for Favor Delivery's Gold Effie

Host

Fergus O'Carroll
Host of On Strategy Showcase, Fergus interviews marketing professionals and strategists, exploring the stories behind successful campaigns and the strategies that led to them.

Reviews

4.8 out of 5 stars from 268 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States3 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australia8 months ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdom9 months ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United Statesa year ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, it is considered a must-listen for marketing professionals seeking to improve their craft.
Some feedback indicates a desire for more practical applications rather than theoretical discussions.
Listeners appreciate the insightful and engaging discussions featuring industry leaders.
The podcast is praised for its well-produced content and depth of knowledge shared by guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A conversation about strategy with Joe Burns of Quality Meats
Q: How do you see the role of strategy evolving in advertising?
There are multiple roles of strategy that should be separated; alignment of stakeholders can belong to client services, while insight and creative efficiency should reside with the creative team.
A conversation about strategy with Joe Burns of Quality Meats
Q: What are your thoughts on how strategists interact with creative teams?
It's important to give creatives freedom to explore ideas, while also maintaining the big picture objectives that define the direction of the work.
A conversation about strategy with Joe Burns of Quality Meats
Q: What does the writing do for you as a strategist or as a human being?
Writing allows me to create quickly with complete autonomy, helping me avoid the slow process of agency outputs and ensuring personal development through uncertainty.
Polaroid chases a comeback with the camera for an analog life
Q: How would you define the growth trajectory of the company?
Polaroid is redefining growth by tapping into audiences craving analog experiences and building nostalgia among younger generations.
Polaroid chases a comeback with the camera for an analog life
Q: What is Polaroid today in terms of the scope of its services and products that it offers?
Polaroid today makes instant cameras and instant film, trying to regain its position in a market that shifted towards smartphones.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

Focusing on the art and science of marketing, the content showcases a variety of strategic insights from marketing professionals across numerous industries. Listeners can expect discussions on innovative campaigns, branding strategies, and the challenges encountered along the way, including perspectives from leading agencies and brands in the advertising realm. Unique in its approach, the content often features behind-the-scenes stories that illuminate how successful campaigns have been crafted, providing valuable lessons that can resonate with marketers and strategists alike. The podcast brings together experienced guests who share their expertise in connecting with consumers through creative marketing tactics, making it a rich resource f... more

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. The WARC Podcast
5. Marketing Against The Grain

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Joe Burns
2. Patricia Varella
3. Dovile Banyte
4. Lachlan Badenoch
5. Kelsey Karson
6. Vanessa Chen
7. Matthew Herbert
8. Andrew Katz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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