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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Super Bowl
Marketing
B2B Marketing
Creativity
Advertising
Advertising Strategy
Consumer Behavior
Marketing Strategy
Marketing Campaigns
Effie Awards
Uber Eats
Amazon
Storytelling
Cerave
BBDO
Influencer Marketing
Michael Cera
Advertising Effectiveness
Creative Strategy

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes304Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for On Strategy Showcase

Latest Episodes

Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 202... more

Inside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.

On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa  Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ip... more

It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and s... more

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Recent Guests

Lisa Zielinski
SVP of Creative Excellence at Ipsos
Ipsos
Episode: The Power of Humor in Marketing
Jesse Itzkowitz
Chief Behavioral Scientist for Ipsos in the US
Ipsos
Episode: The Power of Humor in Marketing
Landi Day
Chief Strategy Officer
BBDO Chicago
Episode: On the Spot: Subaru and Vaseline
Omar Quinones
Chief Strategy Officer
Lerma (Dallas)
Episode: On the Spot: Subaru and Vaseline
ET Franklin
Chief Strategy Officer, Publicis Media
Publicis Media
Episode: Planning for Effective Outcomes #2: How to build upon or challenge client briefs
Will Grundy
Chief Strategy Officer, Adam & Eve TBWA
Adam & Eve TBWA
Episode: Planning for Effective Outcomes #2: How to build upon or challenge client briefs
Marcus Collins
Professor of Marketing, best-selling author
University/Book
Episode: Planning for Effective Outcomes #2: How to build upon or challenge client briefs
Elizabeth Paul
EVP Chief Brand Officer, Martin Agency
Martin Agency
Episode: Planning for Effective Outcomes #2: How to build upon or challenge client briefs
Aubree Curtis
Global head of brand consulting at CAA
Creative Artists Agency (CAA)
Episode: On the Pulse - how to win with sports sponsorships

Host

Fergus O'Carroll
Host of On Strategy Showcase

Reviews

4.8 out of 5 stars from 277 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States10 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality interviews that cut through industry jargon.
A must-listen for marketers seeking actionable ideas and evidence-based perspectives.
Listeners praise the depth of interviews and the usefulness of examples for planning and briefs.
Thoughtful, practical strategy insights with real-world takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

On the Pulse - how to win with sports sponsorships
Q: What should brands be doing less of and more of in sports marketing?
Avoid vanity activations and logo-centric moments; instead invest in authentic cultural alignment, deep audience work, and primary research to understand where the brand should show up and how to connect with fans in a meaningful way.
How this Grand Effie winner fought generics and held its price premium
Q: Tell us what Nurofen is and whom it competes against.
Nurofen is a premium pain-relief brand in the UK market facing competition from OwnBrand as the dominant low-cost option; the campaign aimed to defend price premium by proving deeper emotional understanding of pain and broadening the brand's role beyond relief.
The unexpected insight that fueled the Irish National Lottery
Q: Why were they doing that? Was it because they had had new games come out or because they were noticing that there was a reduction in sales?
They had year-on-year declining sales since 2021 despite doing well during recent times like COVID-19, indicating a need to re-engage consumers emotionally.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: How do you get people to care enough to want to pay more for Goodyear?
By making consumers pay attention and care about the brand, particularly through effective and engaging advertising.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: Who is the primary target for this campaign?
The primary target is the replacement customer, typically someone who isn't involved in selecting their tires and may just ask for whatever tire is already on their car.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

A sharp focus on how big-brand campaigns are built, measured, and evolved, with frequent emphasis on briefs, brand storytelling, and the intersection of creative, data, and media. Episodes commonly explore how to translate client goals into actionable briefs, how to unlock better collaboration across teams, and how brands use authentic storytelling, creator-led content, and social and sponsorship strategies to drive growth. Notable features include live-tour formats, in-depth case studies (from automotive to consumer goods to tech platforms), and a strong curiosity about testing, metrics, and long-term brand health beyond one-off campaigns. The show often surfaces actionable frameworks for planning, measuring impact, and aligning product, m... more

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Nudge
5. Marketing Against The Grain

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 304 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Lisa Zielinski
2. Jesse Itzkowitz
3. Landi Day
4. Omar Quinones
5. ET Franklin
6. Will Grundy
7. Marcus Collins
8. Elizabeth Paul

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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