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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Advertising Effectiveness
Marketing
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Tubi
Audience Engagement
Social Media
Streaming
Ethnographic Research
Heinz Ketchup
Marketing Principles
Snickers
Ehrenberg-Bass
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes269Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Strategy Showcase

Latest Episodes

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for mak... more

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me.

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be po... more

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand trackin... more

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Recent Guests

Lachlan Badenoch
Chief Strategy Officer of Carmichael Lynch.
Carmichael Lynch
Episode: On the Spot this month: GAP and Chili's.
Vanessa Chen
SVP Marketing for System1, focused on creative effectiveness.
System1
Episode: On the Spot this month: GAP and Chili's.
Matthew Herbert
Co-founder of Tracksuit, engaged in brand tracking.
Tracksuit
Episode: On the Spot this month: GAP and Chili's.
Andrew Katz
CMO of Athletic Brewing Company
Athletic Brewing Company
Episode: Behind the scenes of Athletic Brewing's alcohol-free brand play
Emily Portnoy
Chief Strategy Officer for BBDO New York
BBDO New York
Episode: Inside the judge's room for Favor Delivery's Gold Effie
Chris Rogge
Senior Director, Brand and Creative for Favor
Favor Delivery
Episode: Inside the judge's room for Favor Delivery's Gold Effie
Seher Sikandar
Associate Strategy Director at Preacher
Preacher
Episode: Inside the judge's room for Favor Delivery's Gold Effie
Georgie Jeffreys
Head of Marketing for North America at Uber
Uber
Episode: The story behind Uber Eats' "Football is for Food"
Kelsey Hodgkin
CEO and Partner of Special Group
Special Group
Episode: The story behind Uber Eats' "Football is for Food"

Host

Fergus O'Carroll
Host of On Strategy Showcase, Fergus interviews marketing professionals and strategists, exploring the stories behind successful campaigns and the strategies that led to them.

Reviews

4.8 out of 5 stars from 268 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United Statesa month ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australia6 months ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdom7 months ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United Statesa year ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, it is considered a must-listen for marketing professionals seeking to improve their craft.
Some feedback indicates a desire for more practical applications rather than theoretical discussions.
Listeners appreciate the insightful and engaging discussions featuring industry leaders.
The podcast is praised for its well-produced content and depth of knowledge shared by guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The story behind Highdive's rise to fame as America's Super Bowl agency
Q: Mark, what is the role of strategy for you as an agency through the lens of Super Bowl ads?
First and foremost, we want clarity; it's very important to know the simple thing you want to say.
Behind the scenes of Athletic Brewing's alcohol-free brand play
Q: How do you define your target audience?
We call them active improvers, individuals trying to pursue better for themselves and their communities.
Behind the scenes of Athletic Brewing's alcohol-free brand play
Q: How do you position against the larger brewer brands like Heineken, Corona, Guinness, with their 0.0 offerings?
Our competition isn't any of those brands; it's indifference and being unaware of our brand.
Yerba Madre’s Rebrand with CMO Emily Kortlang
Q: What are the most important attributes that you track that mean the most to you in terms of signalling the progress that you want to see?
Brand awareness, social sentiment, and engagement with consumers are key metrics for tracking progress.
Yerba Madre’s Rebrand with CMO Emily Kortlang
Q: How would you define and describe the brand in terms of comms?
It's made up of three things focused on being alive vs. awake, emphasizing a euphoric feeling from the product.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

Focusing on the art and science of marketing, the content showcases a variety of strategic insights from marketing professionals across numerous industries. Listeners can expect discussions on innovative campaigns, branding strategies, and the challenges encountered along the way, including perspectives from leading agencies and brands in the advertising realm. Unique in its approach, the content often features behind-the-scenes stories that illuminate how successful campaigns have been crafted, providing valuable lessons that can resonate with marketers and strategists alike. The podcast brings together experienced guests who share their expertise in connecting with consumers through creative marketing tactics, making it a rich resource f... more

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How many subscribers and views does On Strategy Showcase have?

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Nudge
5. Marketing Against The Grain

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Strategy Showcase?

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Lachlan Badenoch
2. Vanessa Chen
3. Matthew Herbert
4. Andrew Katz
5. Emily Portnoy
6. Chris Rogge
7. Seher Sikandar
8. Georgie Jeffreys

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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