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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Super Bowl
Marketing
B2B Marketing
Creativity
Advertising
Advertising Strategy
Consumer Behavior
Uber Eats
Marketing Strategy
Marketing Campaigns
Effie Awards
Amazon
Advertising Effectiveness
Storytelling
Cerave
BBDO
Tubi
Influencer Marketing
Michael Cera

Where marketers share the strategy stories behind amazing campaigns.

PublishesWeeklyEpisodes322Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for On Strategy Showcase

Latest Episodes

In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to... more

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all... more

Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksu... more

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always... more

Key Facts

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Recent Guests

Joe Burns
Partner and Head of Strategy at Quality Meats (Brooklyn)
Quality Meats
Episode: On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
Jon Crowley
Partner and Head of Strategy at Fuse Create (Toronto)
Fuse Create
Episode: On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
James Hurman
Global recognized strategist and effectiveness expert; author and entrepreneur
Lions Learning; Master of Advertising Effectiveness program
Episode: James Hurman on his Lions Master of Advertising Effectiveness program
Preeti Nadgar
Chief Strategy Officer for Starcom in Chicago
Starcom Chicago
Episode: Live from BBDO Chicago: The Scarcity of Difference in Marketing
Josh Gross
Chief Creative Officer for BBDO Chicago
BBDO Chicago
Episode: Live from BBDO Chicago: The Scarcity of Difference in Marketing
Mark Gross
Co-Founder, Co-Chief Creative Officer at Highdive
Highdive
Episode: Live from BBDO Chicago: The Scarcity of Difference in Marketing
Brian Siedband
Co-Founder and Co-Chief Creative Officer for Quality Meats
Quality Meats
Episode: Live from BBDO Chicago: The Scarcity of Difference in Marketing
Adam Peruda
Associate Professor at the Newhouse School, Syracuse University; leads Media Management Master's program; Dean's Fellow in AI
Syracuse University
Episode: AI ads are good enough. And that's the problem
Lisa Zalinski
SVP Creative Excellence Strategy at Ipsos
Ipsos
Episode: AI ads are good enough. And that's the problem

Host

Fergus O'Carroll
Host of On Strategy Showcase; leads interviews and oversees show direction.

Reviews

4.8 out of 5 stars from 280 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United Statesa year ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australia2 years ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdom2 years ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and inspiring reflections on career growth and guest insights.
Guest diversity and depth of expertise are frequently praised, with many noting actionable takeaways.
Listeners value the practical, behind-the-scenes look at strategy in action and the host's interview style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

James Hurman on his Lions Master of Advertising Effectiveness program
Q: So do I have to stay on track with everybody else or can I take it in my own time?
Participants can work at their own pace, but staying in sync with live calls helps apply the most recent modules and enhances the learning experience.
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: How do you approach audience growth beyond the stadium in a market-limited environment for paid media?
By creating compelling, shareable content and leveraging partnerships; using social and owned channels to reach wider audiences, and focusing on areas like flag football to drive inclusivity and long-term fandom.
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: Tell us about the Chiefs and their global ambitions.
The Chiefs aim to transcend being a traditional sports team by becoming a world-class entertainment and media brand, exporting the stadium experience digitally and through content to grow a global fanbase.
Walmart's Virtual Worlds Gaming Strategy
Q: Many people were sort of surprised when Meta stepped away from the Metaverse. What do you think that signals about virtual worlds today?
The Metaverse term was a headline darling and didn't capture what this space really is; these are evolving platforms where communities form, and the opportunity lies in connecting with the next generation rather than chasing a single umbrella concept.
On the Pulse - how to win with sports sponsorships
Q: What should brands be doing less of and more of in sports marketing?
Avoid vanity activations and logo-centric moments; instead invest in authentic cultural alignment, deep audience work, and primary research to understand where the brand should show up and how to connect with fans in a meaningful way.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

This show focuses on the real-world craft of brand strategy and marketing campaigns, featuring high-level conversations with senior strategists, agency leaders, and brand marketers. Episodes frequently explore how briefs are written, how brands frame narratives, and how cross-functional collaboration shapes impactful work. Expect deep dives into category dynamics, sponsorships, and the psychology of audiences, with practical takeaways on planning, testing, and storytelling. A standout trait is its under-the-hood access to the thinking behind successful campaigns, plus a strong emphasis on collaboration between strategy and creative teams across large brands and agencies.

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How many listeners does On Strategy Showcase get?

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What are the audience demographics for On Strategy Showcase?

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How many subscribers and views does On Strategy Showcase have?

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Pivot
5. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 7 years ago and published 322 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Strategy Showcase?

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Where can I see ratings and reviews for On Strategy Showcase?

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Joe Burns
2. Jon Crowley
3. James Hurman
4. Preeti Nadgar
5. Josh Gross
6. Mark Gross
7. Brian Siedband
8. Adam Peruda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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