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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Marketing
Advertising Effectiveness
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Tubi
Social Media
Audience Engagement
Streaming
Ethnographic Research
Dave's Killer Bread
Heinz Ketchup
Marketing Principles
Snickers
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes245Founded5 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Artwork for On Strategy Showcase

Latest Episodes

This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for mak... more

"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring t... more

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling.... more

Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution)... more

Key Facts

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Recent Guests

Johnny Corpuz
Head of Comm Strategy at Bbdo, New York
Bbdo
Episode: On the Spot Ep1- where planners talk about brands they’ve never worked on
Michaela Hopkins
Head of Marketing at Tracksuit
Tracksuit
Episode: On the Spot Ep1- where planners talk about brands they’ve never worked on
Heather Segal
Chief Strategy Officer for Zulu Alpha Kilo
Zulu Alpha Kilo
Episode: Live from Toronto: Rise of the Independents
Sean McDonald
Partner and Global Chief Strategy Officer for Rethink
Rethink
Episode: Live from Toronto: Rise of the Independents
Tom Kenny
Partner and Chief Strategy Officer at Courage
Courage
Episode: Live from Toronto: Rise of the Independents
Jay Carney
Chief Strategy Officer and Founder of Broken Heart Love Affair
Broken Heart Love Affair
Episode: Live from Toronto: Rise of the Independents
Ricardo Perez
Director of Marketing for JCDecaux
JCDecaux
Episode: This B2B campaign is a masterclass in proving the effectiveness of a message
Daniela Bombonato
Head of Strategy at David
David
Episode: This B2B campaign is a masterclass in proving the effectiveness of a message
Gareth Weber
SVP Chief Marketing and Brand Officer for Duluth Trading Company
Duluth Trading Company
Episode: Humor is Duluth's superpower in building a billion dollar brand

Host

Fergus O'Carroll
Host who specializes in facilitating discussions about marketing strategies and industry insights.

Reviews

4.8 out of 5 stars from 260 ratings
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa month ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdom2 months ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States10 months ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago
  • Best in class

    For all the peeps in marketing out there. This is one of the best podcasts I have found, and trust me have tried a few…

    Apple Podcasts
    5
    Blackpheonixeye
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the deep dives into the marketing world, noting the valuable insights and strategies shared by guests.
Feedback consistently highlights the show's ability to provide actionable takeaways that can be readily applied in listeners' marketing efforts.
The interviews are noted for their engaging and informative content, making complex marketing tactics accessible to a wider audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

This B2B campaign is a masterclass in proving the effectiveness of a message
Q: What were the KPIs that you tracked for the campaign?
They tracked Marina's follower increase and engagement metrics as key performance indicators.
This B2B campaign is a masterclass in proving the effectiveness of a message
Q: How did you find Marina Prieto for this campaign?
The creative team analyzed profiles and recognized Marina's potential for storytelling and conversation generation.
This B2B campaign is a masterclass in proving the effectiveness of a message
Q: What impressed you the most about the results that were generated? What surprised you the most?
The quick understanding of the campaign's impact by clients and its immediate effect on sales performance.
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Q: Was there a moment that unlocked the core idea for Tubi's strategy?
Yes, the brief focused on making people aware that Tubi existed and highlighting the variety of content available to viewers, which solidified the brand's messaging strategy.
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Q: What role do you think the work in marketing with Mischief has played in the explosive growth of Tubi?
The marketing work helped articulate Tubi's unique value proposition, showcasing the depths of content available and allowing more consumers to understand and appreciate Tubi's offerings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

Content explores the intricacies of marketing strategies behind successful advertising campaigns, featuring insights from industry professionals who share in-depth stories about their experiences. The discussions often revolve around brand effectiveness, creative strategies, and case studies, providing listeners with actionable takeaways that can be applied in their own marketing efforts. Furthermore, the podcast highlights diverse voices from both established and indie agencies, presenting a range of perspectives that spark meaningful conversations within the marketing community.

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Rephonic provides a wide range of podcast stats for On Strategy Showcase. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Strategy Showcase and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Strategy Showcase get?

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What are the audience demographics for On Strategy Showcase?

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How many subscribers and views does On Strategy Showcase have?

To see how many followers or subscribers On Strategy Showcase has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Nudge
5. HBR On Strategy

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Strategy Showcase?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Strategy Showcase?

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Johnny Corpuz
2. Michaela Hopkins
3. Heather Segal
4. Sean McDonald
5. Tom Kenny
6. Jay Carney
7. Ricardo Perez
8. Daniela Bombonato

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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