
Where marketers tell the stories behind the strategies that led to amazing campaigns.
| Publishes | Weekly | Episodes | 296 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementMarketingBusiness | |||

Colin Kavanagh, CMO at Pernod Ricard, Adam McCraw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who wr... more
Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tra... more
In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strate... more
Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."
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I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome
The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more
I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.
More of this please!!
Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 | |
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Apple Podcasts | #231 | |
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Apple Podcasts | #175 | |
Apple Podcasts | #199 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This podcast offers a unique insight into the world of marketing by highlighting the stories and strategies behind successful advertising campaigns. Frequent discussions involve industry veterans sharing their experiences, challenges, and strategies used in various high-profile marketing efforts. Topics often revolve around marketing effectiveness, creativity, and emotional engagement, along with practical advice derived from real-world experiences of notable brands and their campaigns, making it particularly beneficial for marketing professionals and enthusiasts looking to understand the dynamics of impactful advertising. Listeners can expect a blend of thoughtful analysis with entertaining storytelling, giving them valuable takeaways for ... more
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These podcasts share a similar audience with On Strategy Showcase:
1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. The WARC Podcast
5. The Knowledge Project
On Strategy Showcase launched 6 years ago and published 296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on On Strategy Showcase include:
1. Jim Curtis
2. Matt Saltzstein
3. Emily Harvey
4. Caitlin Cody
5. Vanessa Chin
6. Traci Alford
7. Juliet Haygarth
8. Andrew Tindall
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