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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Marketing
Advertising Effectiveness
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Tubi
Social Media
Audience Engagement
Streaming
Ethnographic Research
Heinz Ketchup
Marketing Principles
Ehrenberg-Bass
Snickers
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes293Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Strategy Showcase

Latest Episodes

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."

It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends.

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are T... more

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO,... more

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Recent Guests

Jim Curtis
Chief Creative Officer at LePub (part of the Publicis Groupe)
LePub / Publicis Groupe
Episode: Dos Equis' Most Interesting Man In the World is back. We talk about why
Matt Saltzstein
VP Brand Marketing for Dos Equis, Takati, and Red Stripe
Heineken USA
Episode: Dos Equis' Most Interesting Man In the World is back. We talk about why
Emily Harvey
Global Head of Creative and Brand at Uber? (from transcript)
Zulu Alpha Kilo
Episode: On the Spot: Rocket Mortgage and other post Super Bowl rants
Caitlin Cody
Executive Group Strategy Director
BBDO
Episode: On the Spot: Rocket Mortgage and other post Super Bowl rants
Vanessa Chin
Panelist
WestCap? (as per transcript)
Episode: On the Spot: Rocket Mortgage and other post Super Bowl rants
Traci Alford
Chief Executive Officer of Effie Worldwide
Effie Worldwide
Episode: The new book that makes the business case for creative effectiveness
Juliet Haygarth
Chief Marketing Officer out of London
Effie Worldwide
Episode: The new book that makes the business case for creative effectiveness
Andrew Tindall
SVP Global Partnerships of System1
System1
Episode: The new book that makes the business case for creative effectiveness
Enda Kelly
Managing Director of Folk VML in Dublin
Folk VML
Episode: The unexpected insight that fueled the Irish National Lottery

Host

Fergus O'Carroll
Host of On Strategy Showcase

Reviews

4.8 out of 5 stars from 274 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States7 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and the depth of expertise shared by the guests, often finding practical takeaways that can be applied in their professional practices.
The engaging interview style of the host receives positive feedback, as it helps to uncover valuable stories behind successful campaigns.
Some feedback suggests a desire for more real-world applications and storytelling within the context of the strategies discussed. Overall, the content is deemed informative and enriching for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The unexpected insight that fueled the Irish National Lottery
Q: Why were they doing that? Was it because they had had new games come out or because they were noticing that there was a reduction in sales?
They had year-on-year declining sales since 2021 despite doing well during recent times like COVID-19, indicating a need to re-engage consumers emotionally.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: How do you get people to care enough to want to pay more for Goodyear?
By making consumers pay attention and care about the brand, particularly through effective and engaging advertising.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: Who is the primary target for this campaign?
The primary target is the replacement customer, typically someone who isn't involved in selecting their tires and may just ask for whatever tire is already on their car.
Meet the team behind Amazon's ad strategy
Q: What role do you see AI playing in your processes moving forward?
AI will help us enhance our processes, ensuring a balance between consistency and novelty in our marketing efforts.
Meet the team behind Amazon's ad strategy
Q: How do you keep the creative process fresh each year?
We leverage extensive research that uncovers hundreds of insights and narratives to fuel new ideas for campaigns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

This podcast offers a unique insight into the world of marketing by highlighting the stories and strategies behind successful advertising campaigns. Frequent discussions involve industry veterans sharing their experiences, challenges, and strategies used in various high-profile marketing efforts. Topics often revolve around marketing effectiveness, creativity, and emotional engagement, along with practical advice derived from real-world experiences of notable brands and their campaigns, making it particularly beneficial for marketing professionals and enthusiasts looking to understand the dynamics of impactful advertising. Listeners can expect a blend of thoughtful analysis with entertaining storytelling, giving them valuable takeaways for ... more

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Which podcasts are similar to On Strategy Showcase?

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1. Uncensored CMO
2. The WARC Podcast
3. The Rest Is Politics
4. The News Agents
5. The New Yorker Radio Hour

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Jim Curtis
2. Matt Saltzstein
3. Emily Harvey
4. Caitlin Cody
5. Vanessa Chin
6. Traci Alford
7. Juliet Haygarth
8. Andrew Tindall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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