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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Super Bowl
Marketing
B2B Marketing
Creativity
Advertising
Advertising Strategy
Consumer Behavior
Marketing Strategy
Marketing Campaigns
Effie Awards
Uber Eats
Amazon
Storytelling
Cerave
BBDO
Influencer Marketing
Michael Cera
Advertising Effectiveness
Creative Strategy

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes299Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for On Strategy Showcase

Latest Episodes

Our new monthly series with Ipsos kicks off with a discussion on the pulse of brands & sports sponsorships. It's big business with big cross platform opportunities. I'm joined by Aubree Curtis of Creative Artists Agency (CAA) and Lisa Zielinski and J... more

What happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential’s Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a new on... more

What happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a whole ne... more

It's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this ep... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Peter Georgi
SVP Brand Marketing Partnerships and Creative Excellence at Rocket
Rocket
Episode: What happens when the Airbnb team takes on a mortgage brand?
Zach Foster
Chief Strategy Officer at Miramar
Miramar
Episode: What happens when the Airbnb team takes on a mortgage brand?
Isaac Cerecki
Partnerships Lead for North America, Tracksuit
Tracksuit
Episode: On the Spot: Levis and Jeep
Ashley Williams
SVP Experience Design, ComStrategy within Spark Foundry
Spark Foundry
Episode: On the Spot: Levis and Jeep
John Kenny
Chief Strategy Officer at Eversana Intouch
Eversana Intouch
Episode: On the Spot: Levis and Jeep
Colin Kavanaugh
CMO of Pernod Ricard
Pernod Ricard
Episode: Life in the Valley live from Uber in San Francisco
Adam Craw
Global Head of Prime Marketing for Amazon
Amazon
Episode: Life in the Valley live from Uber in San Francisco
Danielle Hawley
Global Head of Creative and Brand at Uber
Uber
Episode: Life in the Valley live from Uber in San Francisco
Brian Wakabayashi
Head of Brand at Colab (WestCap portfolio)
Colab/WestCap
Episode: Life in the Valley live from Uber in San Francisco

Host

Fergus O'Carroll
Host of On Strategy Showcase

Reviews

4.8 out of 5 stars from 277 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States8 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions and the depth of expertise shared by the guests, often finding practical takeaways that can be applied in their professional practices.
The engaging interview style of the host receives positive feedback, as it helps to uncover valuable stories behind successful campaigns.
Some feedback suggests a desire for more real-world applications and storytelling within the context of the strategies discussed. Overall, the content is deemed informative and enriching for marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How this Grand Effie winner fought generics and held its price premium
Q: Tell us what Nurofen is and whom it competes against.
Nurofen is a premium pain-relief brand in the UK market facing competition from OwnBrand as the dominant low-cost option; the campaign aimed to defend price premium by proving deeper emotional understanding of pain and broadening the brand's role beyond relief.
The unexpected insight that fueled the Irish National Lottery
Q: Why were they doing that? Was it because they had had new games come out or because they were noticing that there was a reduction in sales?
They had year-on-year declining sales since 2021 despite doing well during recent times like COVID-19, indicating a need to re-engage consumers emotionally.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: How do you get people to care enough to want to pay more for Goodyear?
By making consumers pay attention and care about the brand, particularly through effective and engaging advertising.
How Dr. Dre is putting swagger back in the Goodyear brand
Q: Who is the primary target for this campaign?
The primary target is the replacement customer, typically someone who isn't involved in selecting their tires and may just ask for whatever tire is already on their car.
Meet the team behind Amazon's ad strategy
Q: What role do you see AI playing in your processes moving forward?
AI will help us enhance our processes, ensuring a balance between consistency and novelty in our marketing efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

This podcast offers a unique insight into the world of marketing by highlighting the stories and strategies behind successful advertising campaigns. Frequent discussions involve industry veterans sharing their experiences, challenges, and strategies used in various high-profile marketing efforts. Topics often revolve around marketing effectiveness, creativity, and emotional engagement, along with practical advice derived from real-world experiences of notable brands and their campaigns, making it particularly beneficial for marketing professionals and enthusiasts looking to understand the dynamics of impactful advertising. Listeners can expect a blend of thoughtful analysis with entertaining storytelling, giving them valuable takeaways for ... more

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How many subscribers and views does On Strategy Showcase have?

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. The WARC Podcast
5. Marketing Against The Grain

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Strategy Showcase?

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Peter Georgi
2. Zach Foster
3. Isaac Cerecki
4. Ashley Williams
5. John Kenny
6. Colin Kavanaugh
7. Adam Craw
8. Danielle Hawley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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