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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Super Bowl
Marketing
B2B Marketing
Creativity
Advertising
Advertising Strategy
Consumer Behavior
Uber Eats
Marketing Strategy
Marketing Campaigns
Effie Awards
Amazon
Storytelling
Cerave
BBDO
Tubi
Influencer Marketing
Michael Cera
Creative Strategy

Where marketers share the strategy stories behind amazing campaigns.

PublishesWeeklyEpisodes309Founded7 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for On Strategy Showcase

Latest Episodes

We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.

A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. C... more

Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how th... more

I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

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Recent Guests

Lara Krug
Chief Marketing Officer, Kansas City Chiefs
Kansas City Chiefs
Episode: Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Janni Widerholm
Head of Social and Group Creative Director at TBWA, Chiat Day Los Angeles
TBWA, Chiat Day
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Amelea Renshaw
Head of Strategy for Lucky Generals
Lucky Generals
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Rags Pratap
Growth North America for Tracksuit
Tracksuit
Episode: On the Spot - Nike vs Adidas World Cup and Maker's Mark
Asmirh Davis
Founding partner and president of Majority
Majority
Episode: Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Gunny Scarfo
Co-founder of Nonfiction Research
Nonfiction Research
Episode: Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Justin Breton
Brand experience and strategic partnerships lead for Walmart in New York City
Walmart
Episode: Walmart's Virtual Worlds Gaming Strategy
Nick Chidiak
Chief Strategy Officer Razorfish New York
Razorfish
Episode: Why Uber Eats won tonight's 2026 U.S. Grand Effie
Craig Allen
Founder and Chief Creative Officer Callen
Callen
Episode: Why Uber Eats won tonight's 2026 U.S. Grand Effie

Host

Fergus O'Carroll
Host of On Strategy Showcase

Reviews

4.8 out of 5 stars from 279 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United Statesa year ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australiaa year ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality interviews that cut through industry jargon.
A must-listen for marketers seeking actionable ideas and evidence-based perspectives.
Listeners praise the depth of interviews and the usefulness of examples for planning and briefs.
Thoughtful, practical strategy insights with real-world takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: How do you approach audience growth beyond the stadium in a market-limited environment for paid media?
By creating compelling, shareable content and leveraging partnerships; using social and owned channels to reach wider audiences, and focusing on areas like flag football to drive inclusivity and long-term fandom.
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
Q: Tell us about the Chiefs and their global ambitions.
The Chiefs aim to transcend being a traditional sports team by becoming a world-class entertainment and media brand, exporting the stadium experience digitally and through content to grow a global fanbase.
Walmart's Virtual Worlds Gaming Strategy
Q: Many people were sort of surprised when Meta stepped away from the Metaverse. What do you think that signals about virtual worlds today?
The Metaverse term was a headline darling and didn't capture what this space really is; these are evolving platforms where communities form, and the opportunity lies in connecting with the next generation rather than chasing a single umbrella concept.
On the Pulse - how to win with sports sponsorships
Q: What should brands be doing less of and more of in sports marketing?
Avoid vanity activations and logo-centric moments; instead invest in authentic cultural alignment, deep audience work, and primary research to understand where the brand should show up and how to connect with fans in a meaningful way.
How this Grand Effie winner fought generics and held its price premium
Q: Tell us what Nurofen is and whom it competes against.
Nurofen is a premium pain-relief brand in the UK market facing competition from OwnBrand as the dominant low-cost option; the campaign aimed to defend price premium by proving deeper emotional understanding of pain and broadening the brand's role beyond relief.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

A sharp focus on how big-brand campaigns are built, measured, and evolved, with frequent emphasis on briefs, brand storytelling, and the intersection of creative, data, and media. Episodes commonly explore how to translate client goals into actionable briefs, how to unlock better collaboration across teams, and how brands use authentic storytelling, creator-led content, and social and sponsorship strategies to drive growth. Notable features include live-tour formats, in-depth case studies (from automotive to consumer goods to tech platforms), and a strong curiosity about testing, metrics, and long-term brand health beyond one-off campaigns. The show often surfaces actionable frameworks for planning, measuring impact, and aligning product, m... more

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. 2Bobs—with David C. Baker and Blair Enns
5. Nudge

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 7 years ago and published 309 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Lara Krug
2. Janni Widerholm
3. Amelea Renshaw
4. Rags Pratap
5. Asmirh Davis
6. Gunny Scarfo
7. Justin Breton
8. Nick Chidiak

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