Where marketers tell the stories behind the strategies that led to amazing campaigns.
Publishes | Weekly | Episodes | 245 | Founded | 5 years ago |
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Number of Listeners | Categories | ManagementMarketingBusiness |
This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for mak... more
"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring t... more
With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling.... more
Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution)... more
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The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more
I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.
More of this please!!
Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!
For all the peeps in marketing out there. This is one of the best podcasts I have found, and trust me have tried a few…
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Content explores the intricacies of marketing strategies behind successful advertising campaigns, featuring insights from industry professionals who share in-depth stories about their experiences. The discussions often revolve around brand effectiveness, creative strategies, and case studies, providing listeners with actionable takeaways that can be applied in their own marketing efforts. Furthermore, the podcast highlights diverse voices from both established and indie agencies, presenting a range of perspectives that spark meaningful conversations within the marketing community.
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These podcasts share a similar audience with On Strategy Showcase:
1. Uncensored CMO
2. The CMO Podcast
3. The WARC Podcast
4. Nudge
5. HBR On Strategy
On Strategy Showcase launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on On Strategy Showcase include:
1. Johnny Corpuz
2. Michaela Hopkins
3. Heather Segal
4. Sean McDonald
5. Tom Kenny
6. Jay Carney
7. Ricardo Perez
8. Daniela Bombonato
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.