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On Strategy Showcase

Fergus O’Carroll
Marketing Effectiveness
Advertising Strategy
Marketing
Advertising Effectiveness
Connections Strategy
Streaming Industry
Creative Strategy
Bud Light
Consumer Behavior
Advertising
Brand Strategy
Tubi
Social Media
Audience Engagement
Streaming
Ethnographic Research
Heinz Ketchup
Marketing Principles
Snickers
Food Delivery

Where marketers tell the stories behind the strategies that led to amazing campaigns.

PublishesWeeklyEpisodes283Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Strategy Showcase

Latest Episodes

We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still ... more

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart in Chicago. A packed house watched and debated some of the best holiday ads from the US and UK. On stage were Nimisha Jain, CSO at Highdive, Pedr Howard, Head of Creative Exc... more

We talk with some of London's top strategic and creative talent about the year that was 2025. Martin Beverley of Ace of Hearts, Paula Bloodworth of Alien Baby, Mel Arrow of McCann, Chris Gallery of Mother and Alex Grieve of BBH join me. Next live tou... more

The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C mar... more

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Recent Guests

Chris Markajani
Head of Brand Planning Insights and Creative for Amazon Worldwide
Amazon
Episode: Meet the team behind Amazon's ad strategy
Garett Levy
Senior Global Brand Planner in the XCM Group at Amazon
Amazon
Episode: Meet the team behind Amazon's ad strategy
Owen Murphy
Senior Global Marketing Leader at Indeed
Indeed
Episode: The story behind Indeed's Gold Effie-winning entrance into the Indian market
Sanjana Chetan
Senior Strategist at DDB Mudra Group
DDB Mudra
Episode: The story behind Indeed's Gold Effie-winning entrance into the Indian market
Omar Al-Gamel
Head of Cultural Insight at Mother London
Mother London
Episode: Live from the 2025 UK Effie Awards
Lucy Allen
Senior Strategist at Mother London
Mother London
Episode: Live from the 2025 UK Effie Awards
Kit Allen
Chief Strategy Officer at the Gate London
The Gate London
Episode: Live from the 2025 UK Effie Awards
Syed Hajamadeen
Head of Brand and Marketing at Smarty Mobile UK
Smarty Mobile UK
Episode: Live from the 2025 UK Effie Awards
Percy Fagent
Senior Planner at VCCP
VCCP
Episode: Live from the 2025 UK Effie Awards

Host

Fergus O'Carroll
Host and moderator of engaging discussions focused on strategic marketing and advertising campaigns, with extensive experience in the industry.

Reviews

4.8 out of 5 stars from 271 ratings
  • Insightful and Inspiring

    I’ve been listening to this pod for a while and love it. As a younger person looking to grow my career these discussions are really beneficial. I found the most recent episode truly special and really enjoyed the guests. Caleb’s takes were awesome

    Apple Podcasts
    5
    youngzapizza
    United States5 months ago
  • Strategists or planners?

    The OnStrategy Podcast is well-produced but leans too heavily on the idea of strategists as a standalone profession, which feels a bit disconnected from reality. Strategy isn’t an isolated job—it’s part of a bigger process, while planning is an actual profession. The podcast could be more engaging by focusing on real-world application, bringing in more diverse formats, improving storytelling, and making the discussions feel less abstract and more useful. Right now, it risks being more about thin... more

    Apple Podcasts
    2
    Frankiewankenobi
    Australia10 months ago
  • Extremely Insightful

    I find the episodes very useful in terms of getting a ‘peek behind the curtain’ of big campaigns, Fergus does a great job with interviews and I’ve found a lot of value form the guests that they are able to get on.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Really enjoying the effectiveness series

    More of this please!!

    Apple Podcasts
    5
    caitlin.marie.D
    United States2 years ago
  • Informative & revealing

    Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to ‘meet’ the leading thinkers in the industry. Fergus is a sharp interviewer and asks the questions you are thinking as the discussion kicks on. Thank you loves podcast!

    Apple Podcasts
    5
    LC Stanmore
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions are praised for offering valuable insights into marketing strategies and campaign effectiveness.
Listeners note the engaging interview style and appreciate the variety of expert guests.
There are suggestions that while discussions are informative, they could benefit from real-world applications to connect better with broader audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meet the team behind Amazon's ad strategy
Q: What role do you see AI playing in your processes moving forward?
AI will help us enhance our processes, ensuring a balance between consistency and novelty in our marketing efforts.
Meet the team behind Amazon's ad strategy
Q: How do you keep the creative process fresh each year?
We leverage extensive research that uncovers hundreds of insights and narratives to fuel new ideas for campaigns.
Meet the team behind Amazon's ad strategy
Q: What strategic problems land on your desks from time to time?
We focus on brand building and strength, developing creative briefs and working with constraints in terms of time and budget.
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
Q: What is CeraVe and how did it get on your radar?
CeraVe is a dermatologist-influenced moisturizer that had become a big seller in the U.S.; it got on Beresford-Hill's radar through an RFP received while at Ogilvy for a Super Bowl campaign.
A conversation about strategy with Joe Burns of Quality Meats
Q: How do you see the role of strategy evolving in advertising?
There are multiple roles of strategy that should be separated; alignment of stakeholders can belong to client services, while insight and creative efficiency should reside with the creative team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About On Strategy Showcase

What is On Strategy Showcase about and what kind of topics does it cover?

The podcast showcases insightful conversations with marketing professionals, exploring the strategies behind impactful advertising campaigns. Each episode features discussions with industry leaders who share their experiences, strategies, and key insights from various marketing initiatives, ranging from large-scale campaigns to innovative brand revitalizations. Notably, the format emphasizes real-world applications of marketing theories, allowing listeners to glean actionable ideas and the creative processes that drive successful campaigns.

Listeners can expect a variety of topics, including branding, creativity, audience engagement, and the latest trends in advertising. The show is particularly unique in its focus on candid discussions th... more

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Which podcasts are similar to On Strategy Showcase?

These podcasts share a similar audience with On Strategy Showcase:

1. Uncensored CMO
2. The WARC Podcast
3. Nudge
4. Marketing Against The Grain
5. ReThinking

How many episodes of On Strategy Showcase are there?

On Strategy Showcase launched 6 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Strategy Showcase?

Recent guests on On Strategy Showcase include:

1. Chris Markajani
2. Garett Levy
3. Owen Murphy
4. Sanjana Chetan
5. Omar Al-Gamel
6. Lucy Allen
7. Kit Allen
8. Syed Hajamadeen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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