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Artwork for SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Society for Healthcare Strategy & Market Development
Healthcare Marketing
Healthcare
SHSMD
Children's Nebraska
Tampa General Hospital
Artificial Intelligence
AI In Healthcare
The Beryl Institute
Dallas, United States
Service Line Management Office
Ambulatory Surgery Centers (ASC)
Leadership
Shsmd Connections 2025
Renown Health
Thought Leadership
Rural Health
Customer Data Platform
Environmental Sustainability
Emergency Management
Hurricane Helene

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

PublishesWeeklyEpisodes150Founded7 years ago
Number of ListenersCategory
Health & Fitness

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Artwork for SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Latest Episodes

In this episode, Jason Wolf, president and CEO of The Beryl Institute, explores why a human experience approach, one that connects patients, employees, and communities, can drive trust, loyalty, culture, and organizational growth.

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How do great leaders help emerging talent move beyond development and into opportunity? In this episode, executive leaders Melissa Fors Shackelford, Terri Flood, and Jhaymee Tynan explore the powerful connection between mentorship and sponsorship, an... more

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How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, rev... more

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Want to build a Service Line Management Office (SLMO) that actually aligns strategy, data, and execution across a growing health system? Stephanie Jackson, Vice President, Service Lines at Tampa General Hospital, and Michael Parsons, Sr. Administrato... more

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Recent Guests

Jason Wolf
President and CEO of The Beryl Institute
The Beryl Institute
Episode: The Human Experience and Sustainable Growth
Terri Flood
Vice President of Marketing and Business Development
Wayne Health Care
Episode: From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Jhaymee Tynan
Principal Health Care Services
Corn Ferry
Episode: From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Melissa Fors Shackelford
Principal Marketing and Growth Consultant
Shackelford Strategies
Episode: From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Molly Luton
Chief Strategic Communications Officer at Ballad Health
Ballad Health
Episode: Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene
Michael Parsons
Senior Administrator, Service Line Strategic Operations, Tampa General Hospital
Tampa General Hospital
Episode: Building a SLMO That Aligns Strategy, Data, Execution
Stephanie Jackson
Vice President of Service Lines, Tampa General Hospital
Tampa General Hospital
Episode: Building a SLMO That Aligns Strategy, Data, Execution
Jason Miller
Executive Director of Marketing Insights and Analytics
Johns Hopkins Medicine
Episode: Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care
Apoorva Gupta
Senior Digital Marketing Analyst
Johns Hopkins Medicine
Episode: Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care

Host

Bill Klaproth
Host of SHSMD Rapid Insights podcast focused on health care strategy, marketing, planning, and communications.

Reviews

4.8 out of 5 stars from 4 ratings
  • Really helpful

    As someone who works in strategy, I really enjoy the podcast. My only complaint is that they don’t put out more episodes per week.

    Apple Podcasts
    5
    NoleGirl87
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently senior practitioners; content is actionable for health-system teams.
The show is perceived as credible and grounded in real-world health care challenges.
Requests for more frequent episodes suggest strong engagement and demand.
Pricing/ads are informative and well-integrated with content.
Listeners find the insights practically useful for strategy and execution.

Talking Points

Recent interactions between the hosts and their guests.

From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Q: What should someone think about if they are unsure whether they have a sponsor, and what will they learn in the session?
The guests explain that mentorship and sponsorship are distinct but complementary: mentors provide guidance, while sponsors actively advocate and create opportunities, and the session will delineate these roles and show how to transition mentors into sponsors.
Building an SLMO That Aligns Strategy, Data, Execution
Q: What problem does the Service Line Management Office solve and why is it needed as health systems grow?
It solves the lack of alignment across many autonomous service lines by providing a unifying structure and framework that allows diverse lines to move toward common strategic goals while enabling best practices to be shared and resources prioritized.
Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene
Q: What is most important to remember when it comes to hospital crisis communication?
The key is to be a reliable source of truth, understand who has the critical information, and stay calm while communicating with the public, media, and stakeholders. You don't have to know every technical detail, but you must know who can provide accurate information and how to access them quickly.
9 Lessons from a Values-Driven Culture
Q: What is the most important thing to remember when creating a values-driven culture?
The most important thing is that the culture is built through small, consistent moments over time rather than a single campaign or event; engagement from leadership and ongoing opportunities for recognition embed the values into daily work.
Getting Started: Building an AI-Ready Mindset and Strategy
Q: Can you suggest maybe one pilot project that you'd recommend exploring first?
No, I can't prescribe a single project for every team; instead, form a cross-functional team to map your processes, identify bottlenecks, and decide together what makes sense to pilot, which could range from a low-stakes gap analysis to a more ambitious area depending on the team's makeup.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on health care marketing, planning, and communications leadership, with episodes exploring crisis messaging, service-line governance, ROI measurement, and culture-driven branding in large health systems. Guests typically include senior health-system leaders, marketers, strategists, and external partners who share practical frameworks, data-driven decisioning, and leadership insights. A recurring strength is translating complex operations into actionable tactics—from enterprise-wide branding and data governance to AI-assisted marketing and value-based culture initiatives. The format often ties concrete case studies to broader lessons for improving patient experience, workforce engagement, and organizational performance, maki... more

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These podcasts share a similar audience with this podcast:

1. Radio Advisory
2. Becker’s Healthcare Podcast
3. Up First from NPR
4. Crime Junkie

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this podcast launched 7 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jason Wolf
2. Terri Flood
3. Jhaymee Tynan
4. Melissa Fors Shackelford
5. Molly Luton
6. Michael Parsons
7. Stephanie Jackson
8. Jason Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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