Rephonic
Artwork for Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd
Shopify
E-Commerce
Customer Experience
Ecommerce
E-Commerce Strategy
Loyalty Programs
Artificial Intelligence
Consumer Behavior
Centra
Ecommerce Strategy
Digital Transformation
Digital Marketing
Customer Journeys
B2B Ecommerce
B2B
Social Commerce
Personalization
Upper Funnel Marketing
Sustainability
Technical Debt

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly upd... more

PublishesTwice weeklyEpisodes371Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Latest Episodes

How The Sports Edit competes as a multi-brand retailer: SEO, content strategy & experimentation.

In this episode, James chats with Sarah Davis, ecommerce manager at The Sports Edit, a multi-brand sportswear retailer.

They’re in an interesting posi... more

YouTube

Agents Without the Hype: Where AI Fits in Your Ecommerce Team

with Henrik Hoffman, Co-founder & CMO, DEMA

“AI agents help brands plan and execute faster. Represent uses returns data to understand a product drop’s profitability in days—not weeks.”

Y... more

YouTube

In this episode, find out how to keep your attribution accurate as privacy rules tighten. Your ad management & optimisation is only as good as your tracking.

Listen if you want to spot where your analytics is leaking data and leave with clear first... more

YouTube

Product Discovery for Ecommerce: Context, Personalisation and AI

Reasons to listen:

* Learn how product context and knowledge graphs can improve search relevance.

* Understand which shopper behaviours signal genuine intent and which may be noise.... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Henrik Hoffman
Co-founder and CMO of DEMA with a background running retail and ecommerce businesses
DEMA
Episode: EP369: Time-to-Insight - Faster Answers & Better Decisions Are The New Edge in Ecommerce
Edward Upton
Founder and CEO of Littledata
Littledata
Episode: EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find Out How To Fix It
Max Etheridge
Voyado's Director for the UK and Ireland, working in product discovery
Voyado
Episode: EP367: Ecommerce Site Search Is Only As Good As Your Data: Add Context And Win In The Age of AI Discovery
Fraser Trivett
Chief Revenue Officer at Ingrid (formerly ex-head of revenue shop finders)
In Ingrid
Episode: EP366: The Hidden Ecommerce P&L Lever: Rethinking Delivery As A Growth Strategy, With Ingrid CRO Fraser Trivett
Eric Rosado
Chief Product Officer, Kibo Commerce
Kibo Commerce
Episode: EP365: Kibo Commerce Chief Product Officer On Their Unified AI Experience Layer & Why Human-in-the-Loop AI Is The Safer Way To Automate Commerce
Charlie Casey
CEO and co-founder of LoyaltyLion
LoyaltyLion
Episode: EP364: The Loyalty Playbook Retailers Need Before Black Friday - Tactics That Drive Enrolment, Retention and Higher LTV, With LoyaltyLion CEO Charlie Casey
Martin Jensen
Founder and Chief Innovation Officer at Centra
Centra
Episode: EP363: The Agent Experience Era - Centra CEO Martin Jensen On Building AI That Gets Real Work Done
Mark Oldham
Head of operations at Ellis Brigham
Ellis Brigham
Episode: EP360: How Ellis Brigham Is Building a Modern Retail Experience Through Technology
George Whitmore
Affiliate Account Director at Vervaunt
Vervaunt
Episode: EP358: Strategic Affiliate Marketing For Next Level Incrementality, With Gabrielle McLeod & George Whitmore From Vervaunt

Hosts

James Gurd
Host with a background in digital commerce and ecommerce strategy
Paul Rogers
Co-host focusing on ecommerce strategy, CX, and technology

Reviews

4.9 out of 5 stars from 68 ratings
  • Unclear purpose

    The content for Shopify is extensive, the content for WordPress is virtually nonexistent. WordPress e-commerce store manager and have been following this podcast and been disappointed that almost exclusively the podcast covers Shopify.

    I guess it’s good if your Shopify

    I did search and found out of 200+ episodes there’s one on WordPress. Also one on Magento.

    I’d like to find a podcast that’s more universal on e-commerce.

    Apple Podcasts
    3
    Michigan Donald
    United States2 years ago
  • One of the best ecomm podcasts

    Really great insight from Paul and James into the world of eCommerce and they have some great guests. Keep going guys!

    PC

    Apple Podcasts
    5
    caseydigital
    United Kingdom3 years ago
  • Such a wealth of knowledge! 🧠

    This is one of the most insightful ecommerce podcasts that I have ever come across! Paul and James do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much relevant industry experience to the table. Highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States4 years ago
  • Incredible insight into the Ecommerce Industry

    Huge fan of this podcast Paul

    Apple Podcasts
    5
    TBonsell
    United Kingdom5 years ago
  • Excellent resource for eCommerce professionals

    Being on the agency side, the information in Re:platform was immediately helpful to me while conducting my own Replatforming project. Paul and James share a ton of valuable knowledge in these episodes and, in doing so, establish themselves as experts in the field. Well done. Keep up the great work.

    Apple Podcasts
    5
    Lyndon Roeller
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful guests and practical ecommerce insights.
Some listeners wish for broader platform coverage beyond Shopify.
Positive takes on agency-brand collaboration and tech selection.
High-quality conversations with actionable takeaways.
Strong emphasis on real-world case studies and ROI.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

EP369: Time-to-Insight - Faster Answers & Better Decisions Are The New Edge in Ecommerce
Q: How have you, with DEMA or your users, avoided information paralysis and AI slop commentary that comes with data?
Henrik says shared instructions, priorities, and a common platform can limit fragmented work and keep agents aligned with the business. He stresses that teams need to be able to trust agents to act in ways that serve company goals.
EP369: Time-to-Insight - Faster Answers & Better Decisions Are The New Edge in Ecommerce
Q: Can you talk us through a tangible example where DEMA has implemented something or executed something that's yet driven a lot of value and maybe how it does that at scale?
Henrik describes DEMA's Monday Trade Deck, which connects ecommerce data and turns reporting into actions such as product ranking and visual merchandising. He also discusses using DEMA for campaign planning, including tracking whether campaigns drive incremental results.
EP367: Ecommerce Site Search Is Only As Good As Your Data: Add Context And Win In The Age of AI Discovery
Q: How should brands decide where AI can act independently and where humans should remain in control?
Etheridge suggests letting machines handle high-volume, low-risk decisions such as ranking long-tail products, while people oversee decisions with greater brand, margin or reputational risk. He recommends testing approaches rather than relying on internal opinion.
EP367: Ecommerce Site Search Is Only As Good As Your Data: Add Context And Win In The Age of AI Discovery
Q: Why is context becoming such an important differentiator in product discovery?
Etheridge says context determines whether results are relevant. Ontology and knowledge graphs connect products, categories, occasions and customer intent, while structured product data gives conversational search the information it needs to return useful results.
EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find Out How To Fix It
Q: How would an ecommerce director audit the tracking setup, and what checks can show whether it is working correctly?
Upton recommends testing the first page in each relevant market, checking that cookies are not set before consent, and confirming that tracking requests are sent immediately after consent is granted. He also recommends using a consistent tracking setup that can be monitored across pages and markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show exploring ecommerce strategy, CX, and technology through interviews with agency leaders, retailers, and technology vendors. Recent episodes emphasize Shopify ecosystem developments, AI-enabled workflows, catalog and data governance, affiliate strategy, and omnichannel experiences for mid-market to enterprise brands. Guests frequently discuss real-world deployments, migration projects, and how technology choices impact brand storytelling, margins, and customer experience. The format often blends actionable playbooks with thoughtful critique of feature rollouts and vendor ecosystems, making it useful for brands, agencies, and tech teams shaping ecommerce roadmaps.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Newscast
2. The Rest Is Politics: Leading
3. The Rest Is Politics
4. The Rest Is Money
5. The Prof G Pod with Scott Galloway

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 371 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Henrik Hoffman
2. Edward Upton
3. Max Etheridge
4. Fraser Trivett
5. Eric Rosado
6. Charlie Casey
7. Martin Jensen
8. Mark Oldham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days