
Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly upd... more
| Publishes | Twice weekly | Episodes | 351 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."
Episode summary:
The major networks inc... more
Agentic storefronts attract divided opinions. From early adopters convinced they're an innovative way to service online customers who need a deeper level of assistance, akin to an in-store sales assistant, to cynics who see this as a distraction from... more
"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand."
Episode su... more
Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from re... more
People also subscribe to these shows.





The content for Shopify is extensive, the content for WordPress is virtually nonexistent. WordPress e-commerce store manager and have been following this podcast and been disappointed that almost exclusively the podcast covers Shopify.
I guess it’s good if your Shopify
I did search and found out of 200+ episodes there’s one on WordPress. Also one on Magento.
I’d like to find a podcast that’s more universal on e-commerce.
Really great insight from Paul and James into the world of eCommerce and they have some great guests. Keep going guys!
PC
This is one of the most insightful ecommerce podcasts that I have ever come across! Paul and James do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much relevant industry experience to the table. Highly recommend checking this show out - you won’t be disappointed!
Huge fan of this podcast Paul
Being on the agency side, the information in Re:platform was immediately helpful to me while conducting my own Replatforming project. Paul and James share a ton of valuable knowledge in these episodes and, in doing so, establish themselves as experts in the field. Well done. Keep up the great work.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
This show concentrates on practical ecommerce strategy with a strong emphasis on platforms, CX, and technology. Episodes routinely dissect platform migrations, modernization, B2B and B2C dynamics, AI-assisted workflows, and loyalty programs, often weaving in real-world case studies from brands, agencies, and consultancies. Listeners likely include ecommerce leaders, digital strategists, and technical implementers seeking actionable frameworks, vendor comparisons, and governance-minded advice for fast-moving online retail environments. A notable strength is the integration of hands-on perspectives from agencies and brands, plus a willingness to tackle both strategic questions (build vs. buy, re-platforming) and operational details (tools, da... more
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with this podcast:
1. The Rest Is Politics
2. The Rest Is Politics: Leading
3. The News Agents
4. Kermode & Mayo’s Take
5. Football Weekly
this podcast launched 7 years ago and published 351 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on this podcast include:
1. Jake Messer
2. Linda Karnal
3. Jakub Halva
4. Jason Greenwood
5. Michael Klim
6. Rob Smith
7. Shamil Franke
8. Lydia Hartley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.