
Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly upd... more
| Publishes | Twice weekly | Episodes | 371 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

How The Sports Edit competes as a multi-brand retailer: SEO, content strategy & experimentation.
In this episode, James chats with Sarah Davis, ecommerce manager at The Sports Edit, a multi-brand sportswear retailer.
They’re in an interesting posi... more
Agents Without the Hype: Where AI Fits in Your Ecommerce Team
with Henrik Hoffman, Co-founder & CMO, DEMA
“AI agents help brands plan and execute faster. Represent uses returns data to understand a product drop’s profitability in days—not weeks.”
Y... more
In this episode, find out how to keep your attribution accurate as privacy rules tighten. Your ad management & optimisation is only as good as your tracking.
Listen if you want to spot where your analytics is leaking data and leave with clear first... more
Product Discovery for Ecommerce: Context, Personalisation and AI
Reasons to listen:
* Learn how product context and knowledge graphs can improve search relevance.
* Understand which shopper behaviours signal genuine intent and which may be noise.... more
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The content for Shopify is extensive, the content for WordPress is virtually nonexistent. WordPress e-commerce store manager and have been following this podcast and been disappointed that almost exclusively the podcast covers Shopify.
I guess it’s good if your Shopify
I did search and found out of 200+ episodes there’s one on WordPress. Also one on Magento.
I’d like to find a podcast that’s more universal on e-commerce.
Really great insight from Paul and James into the world of eCommerce and they have some great guests. Keep going guys!
PC
This is one of the most insightful ecommerce podcasts that I have ever come across! Paul and James do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much relevant industry experience to the table. Highly recommend checking this show out - you won’t be disappointed!
Huge fan of this podcast Paul
Being on the agency side, the information in Re:platform was immediately helpful to me while conducting my own Replatforming project. Paul and James share a ton of valuable knowledge in these episodes and, in doing so, establish themselves as experts in the field. Well done. Keep up the great work.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, practitioner-focused show exploring ecommerce strategy, CX, and technology through interviews with agency leaders, retailers, and technology vendors. Recent episodes emphasize Shopify ecosystem developments, AI-enabled workflows, catalog and data governance, affiliate strategy, and omnichannel experiences for mid-market to enterprise brands. Guests frequently discuss real-world deployments, migration projects, and how technology choices impact brand storytelling, margins, and customer experience. The format often blends actionable playbooks with thoughtful critique of feature rollouts and vendor ecosystems, making it useful for brands, agencies, and tech teams shaping ecommerce roadmaps.
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this podcast launched 7 years ago and published 371 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Henrik Hoffman
2. Edward Upton
3. Max Etheridge
4. Fraser Trivett
5. Eric Rosado
6. Charlie Casey
7. Martin Jensen
8. Mark Oldham
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