Rephonic
Artwork for How I Built This

How I Built This with Guy Raz

Guy Raz | Wondery
Entrepreneurship
Airbnb
E-Commerce
Business Growth
Amazon
Unilever
Small Business
Social Media Marketing
Covid-19
Nike
Tatcha
Procter & Gamble
Bombas
Travel
Walmart
Franchising
Norma Kamali
Crumbl Cookies
Spinbrush
Sustainability

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

PublishesTwice weeklyEpisodes869Founded10 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for How I Built This

Latest Episodes

Today's callers: Carrie from Paris wants to turn interest into bookings for her boutique study-abroad programs for adults. Then, Grace from Nashville considers how to re-build relationships with interior designers she may have let down early on in he... more

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own beauty business with a mission of “giving back.”

Th... more

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his engraved gifts business in light of thinning reta... more

Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing her savings—inlcuding some of her kids’ college fu... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Founders
FoundersDavid Senra
My First Million
My First MillionHubspot Media
Freakonomics Radio
Freakonomics RadioFreakonomics Radio + Stitcher

Recent Guests

Karissa Bodnar
Founder, Thrive Cosmetics
Thrive Cosmetics
Episode: Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission
David Hyam
Owner of Hazel Grove Customs
Hazel Grove Customs
Episode: Advice Line with Kip Tindell of The Container Store
Kaitlin Keo
Founder and CEO of Kaomi Sleep
Kaomi Sleep
Episode: Advice Line with Kip Tindell of The Container Store
Juliette Bruce
Founder and creator of CoolaWand
CoolaWand
Episode: Advice Line with Kip Tindell of The Container Store
Kim Vaccarella
Founder and CEO of Bogg Bag
Bogg Bag
Episode: Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Ben Goodwin
Co-founder of Olipop
Olipop
Episode: Advice Line with Ben Goodwin of Olipop
Nicole Bernard Dawes
Founder of Late July Snacks and Nixie Beverage Company
Late July Snacks / Nixie Beverage Company
Episode: Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Daymond John
Founder of FUBU; Shark Tank judge
FUBU
Episode: Advice Line with Daymond John of FUBU
Roy Seiders
Co-founder of YETI, outdoorsman and designer
YETI
Episode: YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Host

Guy Raz
Host of the show with a focus on entrepreneurship, branding, and growth stories.

Reviews

4.7 out of 5 stars from 42.8k ratings
  • No longer great

    Too predictable with AI slop click bait titles and excessive ads . Much better options are available now.

    Apple Podcasts
    2
    Chemist-1
    United States14 days ago
  • Inspirational and thought-provoking

    Guy knows how to interview people to get the real story but also keep it entertaining. I love the content and the style.

    Apple Podcasts
    5
    GoldenGal007
    United States18 days ago
  • My favorite podcast

    My husband and I each own our own businesses. Love this podcast. I don’t think I’ve missed an episode ever! Highly recommend!

    Apple Podcasts
    5
    Sisuskier
    United States23 days ago
  • Love it

    I have listened to ever episode in order 10000/10

    Apple Podcasts
    5
    Ljws25
    United Statesa month ago
  • Sun Bum/ Tom Rinks

    Great Story!

    Apple Podcasts
    5
    Sholkey
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of founder stories and actionable branding/tactical advice.
The host asks thoughtful questions and surfaces practical lessons for founders.
Listener feedback often highlights high production value and in-depth industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#32
United States/Business
Apple Podcasts
#52
United States/Business
Apple Podcasts
#26
Canada/Business
Apple Podcasts
#61
United Kingdom/Business
Apple Podcasts
#38
Australia/Business
Apple Podcasts
#67
Italy/Business

Talking Points

Recent interactions between the hosts and their guests.

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission
Q: And it's a friend of yours, a woman named Christy Lamond. Tell me, who's Christy? What's the story?
Christy was a lifelong friend whose battle with cancer inspired Bodnar to ensure Thrive Cosmetics would help women facing similar challenges. Christy's passing became the catalyst for turning a passion for beauty into a mission to give back and support cancer patients, shaping the brand's purpose from the outset.
Advice Line with Kip Tindell of The Container Store
Q: What long-term branding strategy would you recommend for a product with viral traction?
Turn the hero product into a broader sleep or comfort brand, develop adjacent products or patterns, and relentlessly pursue the formats and channels that show the most traction while maintaining high customer service standards.
Advice Line with Kip Tindell of The Container Store
Q: What should a founder do to protect a highly viral product from copycats when budget is tight?
Secure IP protections early where possible, leverage provisional patents, and seek affordable, strategic legal partnerships. Build a brand around the experience and benefits (e.g., sleep and comfort) rather than the specific product to deter copying and sustain growth.
Advice Line with Kip Tindell of The Container Store
Q: From a retail perspective, how should a founder approach getting a novel product into stores and helping customers discover it?
Focus on independent retailers first, since they provide proven demonstrations of the product's value and can serve as a proof point for larger accounts. Complement with a strong emphasis on demonstrations and social video content to show the product in action, while building a recognizable brand around the lifestyle it enables.
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Q: How did you decide to move from distributing others' coolers to creating your own brand?
The move came from recognizing durability flaws in existing coolers and aligning with a trusted supplier to prototype a superior, rugged design. They iterated in the Philippines and then pursued a US-based production path to own the molds and control quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Built This

What is How I Built This about and what kind of topics does it cover?

A show that profiles iconic founders and brand builders, focusing on the gritty realities of turning ideas into enduring businesses. Episodes often center on branding, growth strategies, product development, fundraising, partnerships, and leadership under pressure, with guests spanning consumer goods, fashion, tech, hospitality, and education-technology spaces. Notable angles include how founders navigate cash flow, go-to-market tactics, and governance while maintaining a distinctive brand voice. The format blends practical coaching, founder stories, and real-world examples, offering listeners tangible lessons to apply to their own ventures. A standout strength is the mix of veteran entrepreneurs and breakout founders, delivering actionable... more

Where can I find podcast stats for How I Built This?

Rephonic provides a wide range of podcast stats for How I Built This. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to How I Built This and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does How I Built This get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for How I Built This, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for How I Built This?

Rephonic provides comprehensive predictive audience data for How I Built This, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does How I Built This have?

To see how many followers or subscribers How I Built This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to How I Built This?

These podcasts share a similar audience with How I Built This:

1. Masters of Scale
2. Founders
3. My First Million
4. Freakonomics Radio
5. TED Radio Hour

How many episodes of How I Built This are there?

How I Built This launched 10 years ago and published 869 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How I Built This?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for How I Built This?

Rephonic pulls ratings and reviews for How I Built This from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for How I Built This?

Rephonic provides full transcripts for episodes of How I Built This. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on How I Built This?

Recent guests on How I Built This include:

1. Karissa Bodnar
2. David Hyam
3. Kaitlin Keo
4. Juliette Bruce
5. Kim Vaccarella
6. Ben Goodwin
7. Nicole Bernard Dawes
8. Daymond John

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days