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Artwork for How I Built This

How I Built This with Guy Raz

Guy Raz | Vox Media
Entrepreneurship
Airbnb
E-Commerce
Amazon
Business Growth
Unilever
Small Business
Nike
Tatcha
Procter & Gamble
Bombas
Travel
Walmart
Social Media Marketing
Franchising
Norma Kamali
Covid-19
Crumbl Cookies
Spinbrush
Indiegogo

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. How I Built This is part of the Vox Media Podcast Network... more

PublishesTwice weeklyEpisodes881Founded10 years ago
Number of ListenersCategory
Business

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Artwork for How I Built This

Latest Episodes

Today’s callers: Dominic in London faces challenges with profitability and scaling for his foldable bike helmet. Then, Ivana in Vancouver wonders how to maintain the momentum of her pet gear brand as she prepares for the arrival of her first child. D... more

Heather Hasson and Trina Spear saw an opportunity nobody else seemed to notice: millions of healthcare workers were spending long days in uncomfortable, ill-fitting scrubs.

So they set out to reinvent them.

Heather was a designer with almost no mon... more

Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from H... more

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the d... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tope Awotona
Founder and CEO of Calendly
Calendly
Episode: Advice Line with Tope Awotona of Calendly
Ivana Tay
Founder of pet-products brand Playfield
Playfield
Episode: Advice Line with Tope Awotona of Calendly
Justin Kittrich
Founder of customized footwear company ISlide
ISlide
Episode: Advice Line with Tope Awotona of Calendly
Danny Sarkel
Founder of The Nail Room
The Nail Room
Episode: Advice Line with Tope Awotona of Calendly
Dom Cotton
Newlane co-founder and former BBC journalist and sports broadcaster
Newlane
Episode: Advice Line with Tope Awotona of Calendly
Heather Hasson
FIGS co-founder and executive chair
FIGS
Episode: FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
Trina Spear
FIGS co-founder and CEO
FIGS
Episode: FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
Carol Deshawn
Founder of a collegiate bags and game-day accessories brand
Desden
Episode: Advice Line with Seth Berkowitz of Insomnia Cookies
Tara Gilman
Founder of a premium sauna hat company
Sauna Société
Episode: Advice Line with Seth Berkowitz of Insomnia Cookies

Host

Guy Raz
Host of the show with a focus on entrepreneurship, branding, and growth stories.

Reviews

4.7 out of 5 stars from 42.8k ratings
  • No longer great

    Too predictable with AI slop click bait titles and excessive ads . Much better options are available now.

    Apple Podcasts
    2
    Chemist-1
    United States2 months ago
  • Inspirational and thought-provoking

    Guy knows how to interview people to get the real story but also keep it entertaining. I love the content and the style.

    Apple Podcasts
    5
    GoldenGal007
    United States2 months ago
  • My favorite podcast

    My husband and I each own our own businesses. Love this podcast. I don’t think I’ve missed an episode ever! Highly recommend!

    Apple Podcasts
    5
    Sisuskier
    United States2 months ago
  • Love it

    I have listened to ever episode in order 10000/10

    Apple Podcasts
    5
    Ljws25
    United States2 months ago
  • Sun Bum/ Tom Rinks

    Great Story!

    Apple Podcasts
    5
    Sholkey
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of founder stories and actionable branding/tactical advice.
The host asks thoughtful questions and surfaces practical lessons for founders.
Listener feedback often highlights high production value and in-depth industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#38
United States/Business
Apple Podcasts
#68
United States/Business
Apple Podcasts
#48
Canada/Business
Apple Podcasts
#54
United Kingdom/Business
Apple Podcasts
#29
Australia/Business
Apple Podcasts
#61
France/Business

Talking Points

Recent interactions between the hosts and their guests.

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
Q: How did the founders handle the lawsuit that sought $800 million from FIGS?
They chose to fight rather than settle, ultimately spending about $40 million on the legal battle and winning at trial. They say the case demonstrated their resolve and that the company continued operating while managing the litigation.
FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
Q: What made Trina believe there was a real business opportunity in healthcare uniforms?
She found that healthcare uniforms were mandatory and repeatedly purchased, while most healthcare professionals bought their own and the industry was still sold through distributors. The large, replenishment-driven market had little competition focused on serving clinicians directly.
Advice Line with Tope Awotona of Calendly
Q: As we get back into growth mode, are there some certain channels that we really should be focusing on?
Awotona recommends identifying the channels with the strongest business potential and concentrating most of the founder's time and effort there, while making deliberate trade-offs rather than trying to scale everything equally.
Advice Line with Tope Awotona of Calendly
Q: What systems should I build so that the business can continue without me doing everything, and what should I be delegating?
Awotona recommends prioritizing operational continuity and hiring or automating to keep day-to-day processes running, leaving the founder more time for product and brand work after returning.
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Q: What were the broad differences in vision between you and Lewis?
Francis wanted to keep taking risks, growing the company and adding management, while Lewis wanted the business to remain more centered around the founders. They eventually separated after disagreements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About How I Built This

What is How I Built This about and what kind of topics does it cover?

A show that profiles iconic founders and brand builders, focusing on the gritty realities of turning ideas into enduring businesses. Episodes often center on branding, growth strategies, product development, fundraising, partnerships, and leadership under pressure, with guests spanning consumer goods, fashion, tech, hospitality, and education-technology spaces. Notable angles include how founders navigate cash flow, go-to-market tactics, and governance while maintaining a distinctive brand voice. The format blends practical coaching, founder stories, and real-world examples, offering listeners tangible lessons to apply to their own ventures. A standout strength is the mix of veteran entrepreneurs and breakout founders, delivering actionable... more

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Which podcasts are similar to How I Built This?

These podcasts share a similar audience with How I Built This:

1. Planet Money
2. TED Radio Hour
3. Freakonomics Radio
4. My First Million
5. The Indicator from Planet Money

How many episodes of How I Built This are there?

How I Built This launched 10 years ago and published 881 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Built This?

Recent guests on How I Built This include:

1. Tope Awotona
2. Ivana Tay
3. Justin Kittrich
4. Danny Sarkel
5. Dom Cotton
6. Heather Hasson
7. Trina Spear
8. Carol Deshawn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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