
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
| Publishes | Twice weekly | Episodes | 844 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to target for her at-home crafting kits. And Christy in W... more
In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.
An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive.
So he decided t... more
Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the inspiration behind his latest venture, Coyote—a 10-minute card game that encourages time spent with... more
In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring back home to Australia to build a business. A yea... more
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Super good and I’m only 10 years old🤪😜😝
I just started listening a couple weeks ago, i thoroughly enjoy the podcast. Guy has a wide range of guests with great advice. Keep it up!
HIBT is my twice-a-week go-to podcast. But the Scrub Daddy episode is by far my favorite. I love how the inventor iterated in business over and over. He made his own luck. Bravo!
This show has a formula. It is write/rinse/repeat… Like a Taylor Swift song. It lacks talent and it is not real advice for real working people.
A broad range of startup stories, well picked founders of different generations and industries and moderated in a well-researched, gentlemen-like manner. Highly recommended.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #27 | |
Apple Podcasts | #44 | |
Apple Podcasts | #18 | |
Apple Podcasts | #44 | |
Apple Podcasts | #26 | |
Apple Podcasts | #40 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on founder-led storytelling, examining how iconic brands were created and scaled through persistence, experimentation, and smart go-to-market decisions. Episodes frequently explore branding, distribution, partnerships, and operational bets across consumer goods, tech, retail, and services, with real-world examples from franchising to DTC and marketplace strategies. A notable strength is the mix of deep, candid journeys from well-known entrepreneurs and actionable takeaways on building and sustaining growth, brand purpose, and customer experience. Listeners can expect practical lessons on storytelling, product positioning, and navigating capital and partnerships, often illustrated with diverse industry case studies.
Rephonic provides a wide range of podcast stats for How I Built This. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to How I Built This and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with How I Built This:
1. Planet Money
2. Freakonomics Radio
3. The Economics of Everyday Things
4. The Indicator from Planet Money
5. Founders
How I Built This launched 10 years ago and published 844 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of How I Built This. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on How I Built This include:
1. Jeffrey Hollender
2. Justin Gold
3. Jensen Huang
4. Kristina Latreverse
5. Jim Kersley
6. William Carroll
7. Chieh Huang
8. David Neeleman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.