
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
| Publishes | Twice weekly | Episodes | 858 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

What do you do when the family business you've spent decades building... gets bought out from under you?
That’s what happened to Nima and Salma Fotovat.
Devastated, the family rebuilt a new company from the ground up. This time they set out with a... more
Today’s callers: Tony in Michigan is considering bringing on partners to run different parts of his brew pub and theater business. Then Monica in London is exploring the best way to reach style-conscious parents with her line of children’s clothes. A... more
Many founders think the hardest thing about business is finding customers.
It's not.
It's surviving success.
When Lily Kanter and Serena Dugan launched a luxury baby linen business, they had no manufacturing experience, no inventory, and barely an... more
Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies looks for strategies to reach seniors and their children with his daily check-in app. And Derek from Vir... more
People also subscribe to these shows.




I play wow in the world instead are you the host of wow in the world
You should totally do a Lego, Nintendo or Sony episode
I heard Dr. Ruchi speak once before and was hooked to her story. I immediately bought the Yobee scalp mask and cream. I use all the products every day and so does my whole family! She is AMAZING and Yobee is even better. Loved hearing her story again! You are an inspiration Dr. Ruchi!!!
1. Host interrupts the speaker way too much.
2. Why is there music playing and stopping throughout? It’s just distracting.
3. Why do I need to be reminded at regular intervals what the podcast I’m listening to is called and what the hosts name is?
For the love of God, take a page out of Chris Williamson’s book and learn how to host a podcast.
Super good and I’m only 10 years old🤪😜😝
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #32 | |
Apple Podcasts | #52 | |
Apple Podcasts | #26 | |
Apple Podcasts | #47 | |
Apple Podcasts | #22 | |
Apple Podcasts | #50 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
The show centers on founder-led storytelling, examining how iconic brands were created and scaled through persistence, experimentation, and smart go-to-market decisions. Episodes frequently explore branding, distribution, partnerships, and operational bets across consumer goods, tech, retail, and services, with real-world examples from franchising to DTC and marketplace strategies. A notable strength is the mix of deep, candid journeys from well-known entrepreneurs and actionable takeaways on building and sustaining growth, brand purpose, and customer experience. Listeners can expect practical lessons on storytelling, product positioning, and navigating capital and partnerships, often illustrated with diverse industry case studies.
Rephonic provides a wide range of podcast stats for How I Built This. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to How I Built This and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for How I Built This, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for How I Built This, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers How I Built This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with How I Built This:
1. Planet Money
2. Freakonomics Radio
3. The Daily
4. Masters of Scale
5. TED Radio Hour
How I Built This launched 10 years ago and published 858 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for How I Built This from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of How I Built This. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on How I Built This include:
1. Monica Soni
2. Sarah LaFleur
3. Sandy Dininger
4. Serena Dugan
5. Lily Kanter
6. Chuck Surack
7. Curt Richardson
8. Aman Narang
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.