How I Built This with Guy Raz
Guy Raz | WonderyGuy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
| Publishes | Twice weekly | Episodes | 847 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:
Sell high-quality makeup for just $1.
At the time, high quality beauty products were supposed to be expensive. The biggest brands spent fo... more
Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her probiotic skincare line. Then Peter in San Francisco considers strategies to champion his line of organic South African wines. And Dominic from Barba... more
Stephen Starr didn’t plan to get into the restaurant business.
He set out to be a radio DJ. Then a nightclub owner. Then a music promoter.
Along the way, he booked a young Jerry Seinfeld for $75, promoted shows for U2 and Madonna, and spent years p... more
Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania considers private labeling for her protein-packed sprinkles. And Andrew in California wonders whether... more
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Reviews
- Hi I’m listening to to wow in the world 🌎
Super good and I’m only 10 years old🤪😜😝
Apple Podcasts5Harry prince I am not
Canadaa month ago - Very informative!
I just started listening a couple weeks ago, i thoroughly enjoy the podcast. Guy has a wide range of guests with great advice. Keep it up!
Apple Podcasts5!Christ0pher.P.Canada3 months ago - Scrub Daddy Wins!
HIBT is my twice-a-week go-to podcast. But the Scrub Daddy episode is by far my favorite. I love how the inventor iterated in business over and over. He made his own luck. Bravo!
Apple Podcasts5Pumpdogowner
United States4 months ago - Predictable
This show has a formula. It is write/rinse/repeat… Like a Taylor Swift song. It lacks talent and it is not real advice for real working people.
Apple Podcasts1Look@123United States4 months ago - Inspirational
A broad range of startup stories, well picked founders of different generations and industries and moderated in a well-researched, gentlemen-like manner. Highly recommended.
Apple Podcasts5UX1800
Switzerland4 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #31 | United States/Business |
Apple Podcasts | #47 | United States/Business |
Apple Podcasts | #17 | Canada/Business |
Apple Podcasts | #53 |  United Kingdom/Business |
Apple Podcasts | #37 |  Australia/Business |
Apple Podcasts | #42 |  France/Business |
Talking Points
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Audience Metrics
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Frequently Asked Questions About How I Built This
What is How I Built This about and what kind of topics does it cover?
The show centers on founder-led storytelling, examining how iconic brands were created and scaled through persistence, experimentation, and smart go-to-market decisions. Episodes frequently explore branding, distribution, partnerships, and operational bets across consumer goods, tech, retail, and services, with real-world examples from franchising to DTC and marketplace strategies. A notable strength is the mix of deep, candid journeys from well-known entrepreneurs and actionable takeaways on building and sustaining growth, brand purpose, and customer experience. Listeners can expect practical lessons on storytelling, product positioning, and navigating capital and partnerships, often illustrated with diverse industry case studies.
Where can I find podcast stats for How I Built This?
Rephonic provides a wide range of podcast stats for How I Built This. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to How I Built This and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does How I Built This get?
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What are the audience demographics for How I Built This?
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How many subscribers and views does How I Built This have?
To see how many followers or subscribers How I Built This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to How I Built This?
These podcasts share a similar audience with How I Built This:
1. Masters of Scale
2. Founders
3. My First Million
4. Freakonomics Radio
5. The Daily
How many episodes of How I Built This are there?
How I Built This launched 10 years ago and published 847 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact How I Built This?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for How I Built This?
Rephonic pulls ratings and reviews for How I Built This from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for How I Built This?
Rephonic provides full transcripts for episodes of How I Built This. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on How I Built This?
Recent guests on How I Built This include:
1. Stephen Starr
2. Shazi Visram
3. Andrew Graff
4. Maxine Clark
5. Christina Tosi
6. Brian Smith
7. Jeffrey Hollender
8. Justin Gold
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.