
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes release on Mondays and Thursdays.
| Publishes | Twice weekly | Episodes | 864 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod.
She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business,... more
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in ... more
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break.
So they built one themselves.
The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped... more
Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey work... more
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Great Story!
This is my favorite podcast, the contents are pure dry treasures, without any waste of time. Guy is so insightful, the questions he asks are right to the point, exactly what we want to know from those famous great entrepreneurs. I can’t speak highly enough of this show, you can immediately tell this is a show of quality.
I play wow in the world instead are you the host of wow in the world
You should totally do a Lego, Nintendo or Sony episode
I heard Dr. Ruchi speak once before and was hooked to her story. I immediately bought the Yobee scalp mask and cream. I use all the products every day and so does my whole family! She is AMAZING and Yobee is even better. Loved hearing her story again! You are an inspiration Dr. Ruchi!!!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Spotify | #26 | |
Apple Podcasts | #48 | |
Apple Podcasts | #22 | |
Apple Podcasts | #34 | |
Apple Podcasts | #40 | |
Apple Podcasts | #44 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A show that profiles iconic founders and brand builders, focusing on the gritty realities of turning ideas into enduring businesses. Episodes often center on branding, growth strategies, product development, fundraising, partnerships, and leadership under pressure, with guests spanning consumer goods, fashion, tech, hospitality, and education-technology spaces. Notable angles include how founders navigate cash flow, go-to-market tactics, and governance while maintaining a distinctive brand voice. The format blends practical coaching, founder stories, and real-world examples, offering listeners tangible lessons to apply to their own ventures. A standout strength is the mix of veteran entrepreneurs and breakout founders, delivering actionable... more
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These podcasts share a similar audience with How I Built This:
1. Masters of Scale
2. Planet Money
3. Freakonomics Radio
4. The Daily
5. The Prof G Pod with Scott Galloway
How I Built This launched 10 years ago and published 864 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on How I Built This include:
1. Ryan Seiders
2. Roy Seiders
3. Laura Modi
4. Bobbi Brown
5. Salma Fotovat
6. Nima Fotovat
7. Sandy Dininger
8. Jeffrey Hollender
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