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Artwork for How I Built This

How I Built This with Guy Raz

Guy Raz | Wondery
Entrepreneurship
Airbnb
E-Commerce
Covid-19
Business Growth
Nike
Amazon
Social Media Marketing
Unilever
Tatcha
California
Small Business
Procter & Gamble
Franchising
American Express
Bombas
Travel
Walmart
Norma Kamali
Crumbl Cookies

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

PublishesTwice weeklyEpisodes844Founded10 years ago
Number of ListenersCategory
Business

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Artwork for How I Built This

Latest Episodes

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to target for her at-home crafting kits. And Christy in W... more

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.

An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive.

So he decided t... more

Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the inspiration behind his latest venture, Coyote—a 10-minute card game that encourages time spent with... more

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring back home to Australia to build a business. A yea... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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FoundersDavid Senra

Recent Guests

Jeffrey Hollender
Co-founder of Seventh Generation
Seventh Generation
Episode: Advice Line with Jeffrey Hollender of Seventh Generation
Justin Gold
Founder of Justin's Nut Butter, Boulder-based entrepreneur
Justin's
Episode: Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
Jensen Huang
Co-founder and CEO of Nvidia
Nvidia
Episode: NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
Kristina Latreverse
Founder of Seagrass Pottery
Seagrass Pottery
Episode: Advice Line: New Offerings, Bigger Markets
Jim Kersley
Founder of Lemur Strap
Lemur Strap
Episode: Advice Line: New Offerings, Bigger Markets
William Carroll
Co-founder of Tool Club
Tool Club
Episode: Advice Line: New Offerings, Bigger Markets
Chieh Huang
Founder of Boxed
Boxed
Episode: Advice Line: New Offerings, Bigger Markets
David Neeleman
Founder of JetBlue (and other airlines)
Tool Club
Episode: Advice Line: New Offerings, Bigger Markets
John Gabbert
Founder of Room & Board
Room & Board
Episode: Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

Host

Guy Raz
Host known for interviewing founders; long-running series focused on founder journeys, branding, and growth.

Reviews

4.7 out of 5 stars from 42.6k ratings
  • Hi I’m listening to to wow in the world 🌎

    Super good and I’m only 10 years old🤪😜😝

    Apple Podcasts
    5
    Harry prince I am not
    Canada18 days ago
  • Very informative!

    I just started listening a couple weeks ago, i thoroughly enjoy the podcast. Guy has a wide range of guests with great advice. Keep it up!

    Apple Podcasts
    5
    !Christ0pher.P.
    Canada2 months ago
  • Scrub Daddy Wins!

    HIBT is my twice-a-week go-to podcast. But the Scrub Daddy episode is by far my favorite. I love how the inventor iterated in business over and over. He made his own luck. Bravo!

    Apple Podcasts
    5
    Pumpdogowner
    United States3 months ago
  • Predictable

    This show has a formula. It is write/rinse/repeat… Like a Taylor Swift song. It lacks talent and it is not real advice for real working people.

    Apple Podcasts
    1
    Look@123
    United States3 months ago
  • Inspirational

    A broad range of startup stories, well picked founders of different generations and industries and moderated in a well-researched, gentlemen-like manner. Highly recommended.

    Apple Podcasts
    5
    UX1800
    Switzerland3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for thoughtful questions and deep-dive interviews with diverse industries.
Guests and host are seen as well-researched and credible, offering real-world insights for startups and marketers.
Some listeners feel the format relies too heavily on advertising or promotional content in certain episodes.
Listeners appreciate the breadth of founder stories and practical takeaways on branding and growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#27
United States/Business
Apple Podcasts
#44
United States/Business
Apple Podcasts
#18
Canada/Business
Apple Podcasts
#44
United Kingdom/Business
Apple Podcasts
#26
France/Business
Apple Podcasts
#40
Australia/Business

Talking Points

Recent interactions between the hosts and their guests.

Advice Line with Jeffrey Hollender of Seventh Generation
Q: What advice do you give to young people wanting to build a sustainable, purpose-driven business?
Understand the business case for doing good; show how purpose and finance go hand in hand, and teach investors that responsible, purpose-driven leadership can yield better results and growth.
Advice Line with Sarah LaFleur of M.M. LaFleur
Q: What are the keys to shifting consumer behavior toward refilling candles and reducing waste?
The guest and co-host discuss leveraging a strong vessel design, subscription models, and targeted outreach to camps and retailers to build refill habits.
Advice Line with Sarah LaFleur of M.M. LaFleur
Q: What percentage of Tic Socks buyers buy as gifts versus for themselves, and how should the founder think about distribution and price?
The guest explains gifting is a smaller share but notes potential to grow gift-driven sales; a strategy discussion follows about distribution channels and price framing to target moms and camp culture.
Advice Line with Sarah LaFleur of M.M. LaFleur
Q: What is your question for us?
The caller asks how Sarah learned to trust her instincts and keep moving when self-doubt persisted, and how to translate that into actionable guidance for other founders.
Advice Line: New Offerings, Bigger Markets
Q: How would you approach positioning a scalable brand like Seagrass Pottery beyond a single location?
Focus on defining a core identity (retail/wholesale/experiences) and build a scalable framework (SOPs, training, and partner selection) so the brand can expand while maintaining quality. Consider flagship locations and strong wholesale relationships, with distinct branding that travels with the product.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Built This

What is How I Built This about and what kind of topics does it cover?

The show centers on founder-led storytelling, examining how iconic brands were created and scaled through persistence, experimentation, and smart go-to-market decisions. Episodes frequently explore branding, distribution, partnerships, and operational bets across consumer goods, tech, retail, and services, with real-world examples from franchising to DTC and marketplace strategies. A notable strength is the mix of deep, candid journeys from well-known entrepreneurs and actionable takeaways on building and sustaining growth, brand purpose, and customer experience. Listeners can expect practical lessons on storytelling, product positioning, and navigating capital and partnerships, often illustrated with diverse industry case studies.

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How many listeners does How I Built This get?

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What are the audience demographics for How I Built This?

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How many subscribers and views does How I Built This have?

To see how many followers or subscribers How I Built This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to How I Built This?

These podcasts share a similar audience with How I Built This:

1. Planet Money
2. Freakonomics Radio
3. The Economics of Everyday Things
4. The Indicator from Planet Money
5. Founders

How many episodes of How I Built This are there?

How I Built This launched 10 years ago and published 844 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How I Built This?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for How I Built This?

Rephonic pulls ratings and reviews for How I Built This from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on How I Built This?

Recent guests on How I Built This include:

1. Jeffrey Hollender
2. Justin Gold
3. Jensen Huang
4. Kristina Latreverse
5. Jim Kersley
6. William Carroll
7. Chieh Huang
8. David Neeleman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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