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How I Built This with Guy Raz

Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to ... more

PublishesTwice weeklyEpisodes802Founded9 years ago
Number of ListenersCategory
Business

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Artwork for How I Built This

Latest Episodes

Raising Cane’s founder Todd Graves joins Guy on the Advice Line to answer questions from three early-stage founders who are each considering a big, next step to grow their businesses.

First, Evan in Texas wants to know if he should franchise drive-t... more

Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the creator economy: a $10,000 Kickstarter goal that ball... more

Tempur-Pedic founder Bobby Trussell joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Bobby talks about his new book, The Logic That God Exists.

First, Lyf from Oregon asks about how to expand his fresh seafood ... more

What happens when three outsiders try to reinvent access to money… during the worst financial crisis in decades?

Before Kickstarter.

Before GoFundMe.

Before crowdfunding became a thing, there was Indiegogo, an idea born from frustration, inequity,... more

Key Facts

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Recent Guests

Chris McElroy
Founder of Nocs Provisions, specializing in binoculars and outdoor equipment
Nocs Provisions
Episode: Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Melita Cyril
Founder of Q for Quinn, a business focused on organic cotton socks and underwear
Q for Quinn
Episode: Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Eric Alexen
Co-founder of L Cubed Lifestyle, a UV lifestyle brand
L Cubed Lifestyle
Episode: Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Alan Summerfield
Founder of ShowerSpaah
Episode: Advice Line with John Zimmer of Lyft
Teri Levy
Founder of Rukstr
Episode: Advice Line with John Zimmer of Lyft
John Zimmer
Co-founder of Lyft
Lyft
Episode: Advice Line with John Zimmer of Lyft
Stephanie Stuckey
Co-founder of Stuckeys, a pecan snacks and candy company.
Stuckeys
Episode: Advice Line with Stacy Madison of Stacy’s Pita Chips
Sam Cagle
Founder of Dough Guy, an online community and e-commerce brand dedicated to homemade pizza making.
Dough Guy
Episode: Advice Line with Stacy Madison of Stacy’s Pita Chips
Alex Hildebrandt
Co-founder of SUYO Pisco, a spirits company focusing on introducing Peruvian Pisco to the U.S.
SUYO Pisco
Episode: Advice Line with Stacy Madison of Stacy’s Pita Chips

Host

Guy Raz
Guy Raz engages audiences with his dynamic interviewing style, guiding conversations that reveal deep insights and personal anecdotes of entrepreneurs and leaders. Known for his ability to draw out meaningful details, he connects with guests through thoughtful questions and relatable storytelling.

Reviews

4.7 out of 5 stars from 42.4k ratings
  • Wish there was a wider variety of small businesses on the advice line

    I’ve listened to HIBT for years and really enjoy it and find it motivating as a small business owner. The advice line is great too, but I wish they’d go back to having a wider variety of small businesses call in with their questions like they did when the advice line first started. It seems like they only have already pretty successful small businesses on who ask whether they should get outside funding at least half the time. I think it’s more interesting and more helpful to hear questions from ... more

    Apple Podcasts
    4
    llivingzton
    United States14 days ago
  • Lover of guy Ross

    I love you guy rise you do a lot of shows like wow in the world and more and more and more. Love you bye

    Apple Podcasts
    5
    Ella the Ranger 🐎 me slay
    United States14 days ago
  • 4th Dec 2024 Bras

    Hi Guy, love your show. I just wanted to chime in about your chat in this episode. You kept encouraging Sarah from Paradis Sports to branch into bras, and I was practically yelling “no, no, no!” at my phone.

    Jane from Dermalogia — big fan, instinctively understood something you wouldn’t necessarily know: buying bras online is genuinely hard. The return and exchange rate would be huge, and because they’re such expensive pieces, returns wouldn’t be resellable — essentially a huge loss. Pants are ... more

    Apple Podcasts
    5
    MeleOz
    Australia21 days ago
  • My worldwide favourite podcast

    Thank you Guy and team for the best podcast out there. I have been an avid listener since the beginning and there is no podcast (including the Advice Line format) that inspires me as much and makes me smile each time as How I Built This. Keep up your amazing work!

    Apple Podcasts
    5
    SimonCampeau
    Germanya month ago
  • Fantastic podcast!!!

    Guys (fans of guy raz) if you like guy raz and have kids, show them wow on the world! It’s a science podcast and it’s really funny!

    Apple Podcasts
    5
    Metus the rock
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guy Raz is praised for his engaging interview style, making complex business journeys relatable and inspiring.
A significant portion of the audience feels the show is motivational and offers valuable takeaways for aspiring entrepreneurs.
Some feedback concerns the frequency of ads and the desire for more focus on software-related content rather than primarily consumer goods.
Listeners appreciate the insightful stories and practical advice shared by entrepreneurs, often noting the high quality of the guest selection.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#31
United States/Business
Apple Podcasts
#41
United States/Business
Apple Podcasts
#18
Canada/Business
Apple Podcasts
#25
United Kingdom/Business
Apple Podcasts
#25
Australia/Business
Apple Podcasts
#48
Italy/Business

Talking Points

Recent interactions between the hosts and their guests.

Advice Line with Bobby Trussell of Tempur-Pedic
Q: How do we grow our revenue from here?
You can focus on increasing education around paddleboarding, expanding presence in specialty shops, or developing adjacent product lines.
Advice Line with Bobby Trussell of Tempur-Pedic
Q: How do you know when you've landed on that one part of the business that you think that you should really put the most effort into?
You should focus on the part of the business that generates the most revenue and listen to customer feedback about what works.
Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever
Q: What was the turning point that made you realize Exploding Kittens could be more than just a game?
The realization that the Kickstarter campaign was gaining significant traction right from the start, surpassing their initial funding goal within minutes.
Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever
Q: What was your initial vision for Exploding Kittens?
To create a lighthearted card game based on a Russian roulette concept, initially considered just a fun weekend project.
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Q: How do we drive awareness that binoculars can be used outside of traditional outdoor channels?
Integrate marketing with social media and lifestyle branding; consider positioning your binoculars as a fashion accessory.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
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Household Income
Social Media Reach

Frequently Asked Questions About How I Built This

What is How I Built This about and what kind of topics does it cover?

Insightful interviews with renowned entrepreneurs uncover the stories behind some of the world's most iconic brands and businesses. Each episode features founders sharing their journeys, filled with moments of challenge, innovation, and personal growth. The discussions often highlight key themes such as entrepreneurship, leadership, brand development, and overcoming adversity, making it a rich resource for aspiring entrepreneurs and established business leaders alike. Additionally, the format involves listener call-in segments, allowing for practical advice on business challenges, enhancing the relatability and appeal to those looking to navigate their own entrepreneurial paths.

Where can I find podcast stats for How I Built This?

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How many listeners does How I Built This get?

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What are the audience demographics for How I Built This?

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How many subscribers and views does How I Built This have?

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Which podcasts are similar to How I Built This?

These podcasts share a similar audience with How I Built This:

1. Planet Money
2. Masters of Scale
3. Founders
4. Freakonomics Radio
5. The Indicator from Planet Money

How many episodes of How I Built This are there?

How I Built This launched 9 years ago and published 802 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How I Built This?

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Where can I see ratings and reviews for How I Built This?

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What guests have appeared on How I Built This?

Recent guests on How I Built This include:

1. Chris McElroy
2. Melita Cyril
3. Eric Alexen
4. Alan Summerfield
5. Teri Levy
6. John Zimmer
7. Stephanie Stuckey
8. Sam Cagle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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