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High Performance Business

High Performance
Entrepreneurship
Artificial Intelligence
Five Guys
Deliveroo
Formula One
Sustainability
Leadership
Mcdonald's
Digital Transformation
Floral Street
Beauty Industry
Personal Growth
Nike
High Performance
Elf On the Shelf
Space Exploration
Mental Health
Grenade
Self-Reflection
Investment

Behind every transfer, takeover, sponsorship and sporting controversy is a business story.

High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.

Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global s... more

PublishesWeeklyEpisodes86Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessNewsSports News

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Artwork for High Performance Business

Latest Episodes

PSR is gone... Here comes SCR and SSR to take it's place.

Colin and Nat go through what the new rules cover, what they leave untouched, and what it means for clubs already punished under the old system.

Then, 14 years on from Lance Armstrong's ban,... more

Being a Lioness may make you financially comfortable. 

Being anyone else in the WSL is a very different reality. 

Colin and Nat pull apart the numbers behind English women's football — from minimum wage rules for 18-20-year-olds to what happens whe... more

Why are brands willing to pay £60 million to put their name on a football shirt?

Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to ... more

Colin Murray and Natalie Pirks are joined by football finance expert Kieran Maguire to unpack a week that shook the game. FIFA President Gianni Infantino's proposal to sell stakes in the FIFA World Cup to private investors has met fierce opposition f... more

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Recent Guests

Beth Fisher
Senior advisor to UEFA Vice President Laura McAllister and Lioness Mary Earps
UEFA
Episode: The Truth About WSL Wages, Sponsorship & the Lionesses
Stuart Hodge
Basketball analyst with knowledge of European basketball and Madison Square Garden productions
Burn Time to Top The Oz / Sky Sports
Episode: The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
Kieran Maguire
Professor of Football Finance
The Price of Football / Liverpool University?
Episode: The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?
Dylan Taylor
Space industry advocate and entrepreneur
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Karen Howe
AI specialist
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Andy Wilman
Creator of Clarkson's Farm, Top Gear revival producer
Amazon/Top Gear Team
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Rory Sutherland
Advertising executive and author
Ogilvy
Episode: "Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Karen Hao
Journalist who researched OpenAI from within and as an observer
MIT Technology Review
Episode: What's Really Happening Inside OpenAI? | Karen Hao (Re-Release)
Andrew Ross Sorkin
Journalist, author, and host of the episode segment
Author of 1929-era analysis and AI-market commentary
Episode: SpaceX IPO, Broadcom Crash & Anthropic Vs. OpenAI: The AI Bubble Explained | Andrew Ross Sorkin

Host

Jake Humphrey
Host of The Room Where It Happened; facilitates candid conversations with leading entrepreneurs and industry figures.

Reviews

4.4 out of 5 stars from 85 ratings
  • Too many ads

    Like the Youtube equivalent, the good content is completely spoiled by the number of adverts which are incredibly intrusive, to an extent which is exploitative and disrespectful to listeners.

    Apple Podcasts
    1
    Planetaryflopper
    United Kingdom6 days ago
  • Great concept

    Love the idea - great concept, wrong hosts!

    Apple Podcasts
    3
    Rob_1900
    United Kingdom8 days ago
  • Not what I expected

    I like the idea of this podcast, but it’s not hitting the right tone for me.

    It’s a bit too sweary with comments I wouldn’t expect in the workplace. When I’m listening to business podcasts, I expect them to be more business like (I know what I’m getting with other genres, I just don’t think it’s appropriate here).

    I’ll give it a few more listens but please tone this down.

    Apple Podcasts
    3
    M4ttw
    United Kingdom15 days ago
  • Review

    Jake, will miss these podcasts but I also understand the importance of progress.

    Incidentally what happened to your diary podcast as I really enjoyed that one and would hope it could return in some form

    Apple Podcasts
    5
    Steveieoldguy
    United Kingdoma month ago
  • Not enough depth or detail

    Lacks depth. Very much story focused. Doesn’t get into the nitty gritty of operating a business, or strategy. Therefore not very relevant or useful.

    Apple Podcasts
    1
    MPggufrgh
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews feel intimate and revealing, with specific decision stories.
Listener feedback highlights authenticity, but some note heavy ad breaks.
Guests are high-caliber and bring practical, real-world lessons.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
Q: What do sponsors get out of front-of-shirt sponsorships in football?
They gain global reach, emotional association, and access to international markets, which helps justify high annual spends even if a portion of the audience is not directly using the product; the value is in brand credibility and continuous exposure across many regions.
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Q: How did this new way of thinking translate into practical client work, like the Belgian biscuit case or airline websites?
The approach emphasized designing for actual human behavior rather than purely logical choices, leading to changes such as rethinking packaging messaging and redesigning airline site flows to highlight relative pricing and user-friendly choices, which produced measurable increases in sales and margin.
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Q: What sparked Rory's shift from traditional advertising to behavioral economics and the idea of seeing the world differently?
Rory describes reading Nudge while ill in bed, realizing that unconscious behaviors often override what market research claims, and that this sparked a broader realization that economics needed to account for psychology, leading to a new practice and approach at Ogilvy.
SpaceX IPO, Broadcom Crash & Anthropic Vs. OpenAI: The AI Bubble Explained | Andrew Ross Sorkin
Q: What parallels do you see between the 1929 crash and today's AI market frenzy?
The parallel is in the euphoria and speculative bets, yet the AI era also has genuine technological breakthroughs that fuel optimism; the risk lies in overstretched valuations and the potential for a dramatic correction if profits don't materialize.
Silicon Valley to China | Bill Gurley's 2026 Investment Playbook
Q: How do you see regulation evolving in the AI space, and what should listeners prepare for?
Regulation is likely to come faster than expected and may end up shaping a duopoly if incumbents influence the rules; the prudent path is to pursue safety through responsible innovation while staying adaptable to policy changes and maintaining competitive openness where possible.

Audience Metrics

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Frequently Asked Questions About High Performance Business

What is High Performance Business about and what kind of topics does it cover?

A candid, founder- and leader-focused series that pulls back the curtain on pivotal business moments. Across episodes, guests share the room and the decision points that propelled brands to global recognition, covering topics from AI market dynamics and fundraising to brand storytelling, leadership, and crisis management. Expect blunt insights, tactical playbooks, and human-centered reflections on ambition, risk, and the human side of scaling world-class organizations. Notable throughlines include authentic storytelling, practical frameworks for governance and growth, and a penchant for connecting sport, entertainment, and tech to business strategy.

Where can I find podcast stats for High Performance Business?

Rephonic provides a wide range of podcast stats for High Performance Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to High Performance Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does High Performance Business get?

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What are the audience demographics for High Performance Business?

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How many subscribers and views does High Performance Business have?

To see how many followers or subscribers High Performance Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to High Performance Business?

These podcasts share a similar audience with High Performance Business:

1. The High Performance Podcast
2. High Performance Racing
3. UNTAPPED with Spencer Matthews
4. Road To Success with Benedict Fowler
5. Men’s Health: Built For Life

How many episodes of High Performance Business are there?

High Performance Business launched a year ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact High Performance Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for High Performance Business?

Rephonic pulls ratings and reviews for High Performance Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on High Performance Business?

Recent guests on High Performance Business include:

1. Beth Fisher
2. Stuart Hodge
3. Kieran Maguire
4. Dylan Taylor
5. Karen Howe
6. Andy Wilman
7. Rory Sutherland
8. Karen Hao

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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