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Artwork for High Performance Business

High Performance Business

High Performance
Entrepreneurship
Artificial Intelligence
Five Guys
Deliveroo
Formula One
Sustainability
Leadership
Mcdonald's
Digital Transformation
Floral Street
Beauty Industry
Personal Growth
Nike
High Performance
Premier League
Elf On the Shelf
Space Exploration
Mental Health
Grenade
Investment

You know the score, but what happens on the pitch is only half the story .

Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why?

Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook.

Armed with razor-sharp wit and genuine curiosity, they bridge the gap b... more

PublishesWeeklyEpisodes89Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessNewsSports News

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Artwork for High Performance Business

Latest Episodes

11 of the 20 Premier League clubs are now majority American owned, up from five a decade ago. This episode asks why the money's coming now, why English clubs look so cheap next to the NFL, and what the new owners actually want to change: ticketing, t... more

When an F1 car crashes, the repair bill is only the beginning.

Colin Murray and Natalie Pirks explore the hidden cost of crashes in Formula 1, from lost upgrades and valuable data to the millions at stake in the Constructors’ Championship. They look... more

The Premier League has just come through another record-breaking transfer window, with billions spent and some of the biggest fees football has ever seen. But who actually got it right?

Natalie Perks and Colin Murray break down the winners, losers, ... more

PSR is gone... Here comes SCR and SSR to take it's place.

Colin and Nat go through what the new rules cover, what they leave untouched, and what it means for clubs already punished under the old system.

Then, 14 years on from Lance Armstrong's ban,... more

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Recent Guests

Otmar Szafnauer
Former team principal, Alpine
Alpine (High Performance Racing)
Episode: How Much Does an F1 Crash ACTUALLY Cost? | Otmar Szafnauer
David Ornstein
Athletics football correspondent, BBC transfer oracle
The Athletic / BBC
Episode: David Ornstein Breaks Down Biggest PL Transfers: Enzo Fernandez, Morgan Rogers, Bradley Barcola
William Fotheringham
Cycling journalist and author
Episode: Are The New Premier League Finance Rules Fair?
Beth Fisher
Senior advisor to UEFA Vice President Laura McAllister and Lioness Mary Earps
UEFA
Episode: The Truth About WSL Wages, Sponsorship & the Lionesses
Stuart Hodge
Basketball analyst with knowledge of European basketball and Madison Square Garden productions
Burn Time to Top The Oz / Sky Sports
Episode: The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
Dylan Taylor
Space industry advocate and entrepreneur
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Karen Howe
AI specialist
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Andy Wilman
Creator of Clarkson's Farm, Top Gear revival producer
Amazon/Top Gear Team
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
Kieran Maguire
Football finance expert
Author/ lecturer on football economics
Episode: World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments

Hosts

Colin Murray
Co-host of the show, High Performance Business
Natalie Pirks
Host and journalist, Co-host of the show, High Performance Business

Reviews

4.4 out of 5 stars from 89 ratings
  • Too many ads

    Like the Youtube equivalent, the good content is completely spoiled by the number of adverts which are incredibly intrusive, to an extent which is exploitative and disrespectful to listeners.

    Apple Podcasts
    1
    Planetaryflopper
    United Kingdoma month ago
  • Great concept

    Love the idea - great concept, wrong hosts!

    Apple Podcasts
    3
    Rob_1900
    United Kingdoma month ago
  • Not what I expected

    I like the idea of this podcast, but it’s not hitting the right tone for me.

    It’s a bit too sweary with comments I wouldn’t expect in the workplace. When I’m listening to business podcasts, I expect them to be more business like (I know what I’m getting with other genres, I just don’t think it’s appropriate here).

    I’ll give it a few more listens but please tone this down.

    Apple Podcasts
    3
    M4ttw
    United Kingdoma month ago
  • Review

    Jake, will miss these podcasts but I also understand the importance of progress.

    Incidentally what happened to your diary podcast as I really enjoyed that one and would hope it could return in some form

    Apple Podcasts
    5
    Steveieoldguy
    United Kingdom2 months ago
  • Not enough depth or detail

    Lacks depth. Very much story focused. Doesn’t get into the nitty gritty of operating a business, or strategy. Therefore not very relevant or useful.

    Apple Podcasts
    1
    MPggufrgh
    United Kingdom8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners note strong guest lineups and practical insights into sponsorships and finance in sports.
Positive comments frequently highlight memorable industry angles and actionable takeaways for brands and teams.
Fans praise candid storytelling and the willingness of guests to reveal real-world business tactics.
Critiques often point to ads and tone, wishing for deeper operational detail and less interruptions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Much Does an F1 Crash ACTUALLY Cost? | Otmar Szafnauer
Q: How do teams decide what to sacrifice when a crash hits the budget?
Teams plan for crashes with contingencies, and if crashes occur, development budgets shrink correspondingly; the priority is to get the car back on track quickly, not to push forward new upgrades that would exhaust the cap.
How Much Does an F1 Crash ACTUALLY Cost? | Otmar Szafnauer
Q: Tell us about the cost cap and how crash costs interact with it.
The cost cap is about $215 million and covers most development, salaries, travel, and more. Crash costs reduce the amount available for development, so teams must cut back on upgrades or delay them to stay within the cap.
The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
Q: What do sponsors get out of front-of-shirt sponsorships in football?
They gain global reach, emotional association, and access to international markets, which helps justify high annual spends even if a portion of the audience is not directly using the product; the value is in brand credibility and continuous exposure across many regions.
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Q: How did this new way of thinking translate into practical client work, like the Belgian biscuit case or airline websites?
The approach emphasized designing for actual human behavior rather than purely logical choices, leading to changes such as rethinking packaging messaging and redesigning airline site flows to highlight relative pricing and user-friendly choices, which produced measurable increases in sales and margin.
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Q: What sparked Rory's shift from traditional advertising to behavioral economics and the idea of seeing the world differently?
Rory describes reading Nudge while ill in bed, realizing that unconscious behaviors often override what market research claims, and that this sparked a broader realization that economics needed to account for psychology, leading to a new practice and approach at Ogilvy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About High Performance Business

What is High Performance Business about and what kind of topics does it cover?

A business-leaning look at global sports, from the boardroom to the paddock. Episodes routinely dissect the money behind elite competitions, covering topics like F1 crash costs, Premier League finance rules, sponsorship economics in football and basketball, and the business of women's football. Guests range from team principals and finance professors to reporters and tech executives, offering practical insights into cost caps, media rights, sponsorship strategy, and governance. The show also explores broader tech and AI themes as they intersect with sports, giving listeners a rare blend of on-field narratives and hard-edged commercial analysis. A notable strength is the mix of granular financial detail with candid storytelling from high-pro... more

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How many listeners does High Performance Business get?

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How many subscribers and views does High Performance Business have?

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Which podcasts are similar to High Performance Business?

These podcasts share a similar audience with High Performance Business:

1. The High Performance Podcast
2. High Performance Racing
3. UNTAPPED with Spencer Matthews
4. That Peter Crouch Podcast
5. Stick to Football

How many episodes of High Performance Business are there?

High Performance Business launched 2 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact High Performance Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for High Performance Business?

Rephonic pulls ratings and reviews for High Performance Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on High Performance Business?

Recent guests on High Performance Business include:

1. Otmar Szafnauer
2. David Ornstein
3. William Fotheringham
4. Beth Fisher
5. Stuart Hodge
6. Dylan Taylor
7. Karen Howe
8. Andy Wilman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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