Rephonic
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Shopify
Community Engagement
Stock Management
Retail
Gut Health
E-Commerce
Experiential Retail
E-Commerce Technology
Sustainability
Tiktok
Digital Transformation
Rapanui
New Luxury
Customer Obsession
Bacteria
Trump's Tariffs
AI Adoption
Operator Experience
Los Angeles
Little Sleepies

Offcuts is a podcast and newsletter about commerce, culture and AI. We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, usef... more

PublishesTwice monthlyEpisodes179Founded7 years ago
Number of ListenersCategory
Technology

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Artwork for Offcuts

Latest Episodes

In this episode, I sit down with Henrik to ask a fundamental question for consumer brands: can you actually trust your data?

Drawing on his experience scaling Babyshop and building Dema, Henrik explains why most brands don’t have a data problem in i... more

In this episode, I sit down with Ben to talk through Shopify's Winter Editions 2025, now that the dust has settled from the initial announcements.

Ben walks me through how Shopify approaches AI, both internally and for merchants. Inside the company,... more

In this episode, I sit down with Luke to unpack why consumer brands are still struggling to turn AI hype into real value.

We break down the big myths, including the widely shared idea that most AI projects fail and whether that was ever true for thi... more

In this episode, I sit down with Chris Kilin, CEO and co-founder of Brandback and Glara.ai, to explore the disruptive power of AI for consumer commerce.

We'll dive into the journey that led him from big consulting to building a start-up, and why he ... more

Key Facts

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Recent Guests

Henrik Hoffman Kraft
Co-founder of Dema, previously worked at Babyshop
Dema
Episode: Ep 175: Can You Really Trust Your Data? With Henrik Hoffman Kraft, Co-Founder @ DEMA
Chris Kilin
CEO and co-founder of Brandback and glara.ai
Brandback and glara.ai
Episode: Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai
Mac King
Co-founder of Domaine
Domaine
Episode: Ep 171: What AI Really Means for the Future of Commerce with Mac King, CRO & Co founder of Domaine
Sam Hurley
Co-founder of Novos, an SEO and AI search agency
Novos
Episode: Ep 169: Will AEO change the way we search? With Sam Hurley, co founder of NOVOS
John Tan
CEO of depic.ai
depict.ai
Episode: Ep 167: Vibe Searching and the Future of Onsite Discovery, with John Tan, CEO of Depict
Kelsey Fahy
Commercial Director at The Fold, a British women's fashion brand
The Fold
Episode: Ep 164: What Commercial Leaders Are Really Focused on in 2025, with Kelsey Fahy, Commercial Director at The Fold
Fernando Pedraz
Co-founder and CEO of Reveni.
Reveni
Episode: Ep 162: The Hidden Layer of Commerce: AI, Instant Refunds & Reimagining Returns, with Fernando Pedraz co founder & CEO of Reveni
Lucy Reid
Co-founder of Factory
Factory
Episode: Ep 159: Is AI Discovery the new Discovery? With Lucy Reid, co founder of Factory
Emily Gray
Founding partner of Untangled, a strategy studio.
Untangled
Episode: Ep 158: How can brands build loyalty in a hyper-personalised AI world? - With Emily Gray, Founding Partner at Untangld

Host

Tim Richardson
Co-founder of Factory, Tim engages with industry leaders to discuss insights in commerce and AI.

Reviews

4.9 out of 5 stars from 44 ratings
  • Gem of a podcast

    Your Basket is Empty is an absolute gem of an eComm podcasts. Hosted by Tim Richardson, this show offers a unique and refreshing perspective on the rapidly evolving online eComm landscape. If you're an eComm enthusiast, entrepreneur, or want to keep up with the inner workings of the digital marketplace, this podcast is an brilliant source of knowledge and inspiration. Props to Tim for his great follow up questions and getting such great guests on the show. Keep up the good work mate!

    Apple Podcasts
    5
    amberbateman
    United Kingdom2 years ago
  • Very Good

    This is a must listen for anyone working in ECommerce, particularly those of us who are agency side. Thanks Tim!

    Apple Podcasts
    5
    mslocock
    United Kingdom3 years ago
  • One of my favorite podcasts

    Tim does an excellent job of selecting/inviting guests from interesting brands, agencies, etc. Not only is this podcast educational but it’s super entertaining. Love it!

    Apple Podcasts
    5
    podcastlover73
    United States3 years ago
  • Uplifting and valuable!

    Whether you are only interested or currently dabbling in entrepreneurship, you will gain great insight and knowledge by listening to this podcast. Tim and his interesting guests are amazing at telling their stories of horror and success with their online business. Casual yet educational, you will leave with surely a lot more than you expect when you listen to this podcast!

    Apple Podcasts
    5
    hanabello
    United States6 years ago
  • Simply the best.

    Genuinely the most soothing, perfect blend of value and personality - huge fan! 🔥

    Apple Podcasts
    5
    M Whicher
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is often described as educational yet engaging, appealing to professionals eager to learn about industry trends.
Audience members praise the host's ability to ask thought-provoking questions and engage with interesting guests.
Listeners appreciate the insightful discussions on contemporary commerce and technology.
The show is seen as a valuable resource for understanding the impact of AI on brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#129
Sweden/Technology
Apple Podcasts
#141
Poland/Technology

Talking Points

Recent interactions between the hosts and their guests.

Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai
Q: So what's your optimistic view for AI as it relates to commerce and consumer brands specifically in the next 12 months?
I think it's quite urgent and topical space to invest into. I do think I'm convinced that the customers will see returns now, even in the next 12 months.
Ep 168: Is the AI Bubble About to Burst? With Luke Hodgson co founder of Commerce Thinking & High Cohesion
Q: If the bubble bursts, what do you hope we're left with?
I suspect that this is one of those questions where you have a very pithy answer of your own work, Tom.
Ep 131: Should UK brands worry about Trump’s Tariffs? With Luke Hodgson, Co founder at Commerce Thinking.
Q: What do you think the potential impact to UK brands is, if all of this stuff actually happens?
The impact on UK brands really boils down to three things: how much product do you sell to the US consumer base, where do you ship the product from, and where are your suppliers based.
Ep 126: The do's and dont's of migration - with James Kearns, Managing Director at Rapanui
Q: How do you approach the challenges of migrating to a new platform?
James emphasizes the importance of operational stability and having a robust rollback plan during migration to mitigate risks.
Ep 133: The Most Boring Product Update of 2024: Shopify Winter Editions Ben Homer, Senior Solutions Engineer
Q: What are your thoughts on checkout updates?
Ben discusses that checkout is 50 percent faster on first content load and highlights the new APIs that allow for greater customization without needing extensive coding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Offcuts

What is Offcuts about and what kind of topics does it cover?

The podcast offers insightful discussions centered around the intersection of commerce, culture, and artificial intelligence. It provides a platform for founders, operators, and technologists to share their perspectives on the evolving landscape of brand growth amidst shifting consumer behaviors and technological advancements. Each episode is characterized by thought-provoking conversations that combine industry insights with practical advice, making it particularly relevant for business professionals interested in contemporary shifts within commerce and digital work. The content seems likely to engage listeners who appreciate grounded discussions over mere trends and seek to understand the practical implications of changes in technology an... more

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How many subscribers and views does Offcuts have?

To see how many followers or subscribers Offcuts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Offcuts?

These podcasts share a similar audience with Offcuts:

1. The Rest Is Entertainment
2. How To Fail With Elizabeth Day
3. My Therapist Ghosted Me

How many episodes of Offcuts are there?

Offcuts launched 7 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Offcuts?

Recent guests on Offcuts include:

1. Henrik Hoffman Kraft
2. Chris Kilin
3. Mac King
4. Sam Hurley
5. John Tan
6. Kelsey Fahy
7. Fernando Pedraz
8. Lucy Reid

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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