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Offcuts is a podcast and newsletter about AI and commerce. It is read and listened to by people at Stripe, Shopify, Dr. Martens, Loewe, H&M, Mercedes-AMG F1 and hundreds of other brands shaping ecommerce. Written and recorded by practitioners, for the people running consumer brands. We cover what is actually changing in the AI and commerce landscape, what it means for the way brands grow, and what... more

PublishesWeeklyEpisodes185Founded7 years ago
Number of ListenersCategory
Technology

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Artwork for Offcuts

Latest Episodes

On this episode, I sit down with Annica Rantala, CEO of Rapunzel of Sweden, to talk about what happens when you take a category dominated by professionals and salons and hand it directly to the consumer.

Rapunzel is a Nordic pioneer in hair extensio... more

On this episode, we did something different - Offcuts went live in Stockholm in front of a room of commerce operators.

I'm joined by two people who've each spent the best part of two decades inside consumer brands: Erik Arnewing, CTO at Stellar Equ... more

On this episode, I ask whether a brand built entirely on restraint and considered growth can have a coherent relationship with AI. I sit down with Andrew Cottington, Director of Digital at Studio Nicholson, the London-based fashion brand known for it... more

On this episode, I sit down with Sam Atkinson, co-founder of Swap, to get into one of the more interesting infrastructure stories in commerce right now. How do you build the back office that nobody wants to think about, and use it as the foundation f... more

Key Facts

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Recent Guests

Andrew Cottington
Director of Digital at Studio Nicholson
Studio Nicholson
Episode: Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce
Sam Atkinson
Co-founder and CEO of Swap
Swap
Episode: Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap
Jojo Regan
Co-Founder of MANORS Golf
MANORS Golf
Episode: Ep 178: Golf, Streetwear and the Dot Com of the Future with Jojo Regan, Co-Founder of MANORS Golf
Juan Pellerano-Rendón
CMO of Swap
Swap
Episode: Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap
Lucas Wasniewski
Co-founder and CEO of Flowlife
Flowlife
Episode: Ep 176: What Happens to Physical Brands in an AI World? With Lucas Wasniewski, co-founder & CEO at Flowlife
Henrik Hoffman Kraft
Co-founder of Dema, previously worked at Babyshop
Dema
Episode: Ep 175: Can You Really Trust Your Data? With Henrik Hoffman Kraft, Co-Founder @ DEMA
Ben Homer
Senior Solutions Engineer at Shopify
Shopify
Episode: Ep 174: Shopify Winter Editions 2026, with Ben Homer Senior Solutions Engineer at Shopify
Chris Kilin
CEO and co-founder of Brandback and glara.ai
Brandback and glara.ai
Episode: Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai
Mac King
Co-founder of Domaine
Domaine
Episode: Ep 171: What AI Really Means for the Future of Commerce with Mac King, CRO & Co founder of Domaine

Host

Tim Richardson
Host of the show; founder/leader at Factory, focused on commerce, AI, and brand growth.

Reviews

4.9 out of 5 stars from 45 ratings
  • Gem of a podcast

    Your Basket is Empty is an absolute gem of an eComm podcasts. Hosted by Tim Richardson, this show offers a unique and refreshing perspective on the rapidly evolving online eComm landscape. If you're an eComm enthusiast, entrepreneur, or want to keep up with the inner workings of the digital marketplace, this podcast is an brilliant source of knowledge and inspiration. Props to Tim for his great follow up questions and getting such great guests on the show. Keep up the good work mate!

    Apple Podcasts
    5
    amberbateman
    United Kingdom3 years ago
  • Very Good

    This is a must listen for anyone working in ECommerce, particularly those of us who are agency side. Thanks Tim!

    Apple Podcasts
    5
    mslocock
    United Kingdom3 years ago
  • One of my favorite podcasts

    Tim does an excellent job of selecting/inviting guests from interesting brands, agencies, etc. Not only is this podcast educational but it’s super entertaining. Love it!

    Apple Podcasts
    5
    podcastlover73
    United States3 years ago
  • Uplifting and valuable!

    Whether you are only interested or currently dabbling in entrepreneurship, you will gain great insight and knowledge by listening to this podcast. Tim and his interesting guests are amazing at telling their stories of horror and success with their online business. Casual yet educational, you will leave with surely a lot more than you expect when you listen to this podcast!

    Apple Podcasts
    5
    hanabello
    United States6 years ago
  • Simply the best.

    Genuinely the most soothing, perfect blend of value and personality - huge fan! 🔥

    Apple Podcasts
    5
    M Whicher
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring senior-level perspective with actionable takeaways.
Host asks sharp, targeted questions and keeps conversations focused on actual industry changes.
Shows practical, founder-led insights that are easy to apply to real businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#68
Sweden/Technology

Talking Points

Recent interactions between the hosts and their guests.

Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce
Q: What is the approach to retention and loyalty beyond discounts?
They relaunched the loyalty program to emphasize early access, customer feedback sessions, and dialogue, ensuring customers feel heard and part of an ongoing conversation rather than just receiving discounts.
Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce
Q: How does Studio Nicholson think about customer acquisition without chasing scale?
The brand relies on its strong identity to attract the right customers, prioritizes brand-led conversations, uses selective agency partnerships for paid and SEO, and focuses on conscientious growth rather than sheer volume.
Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap
Q: What is the fundraising journey like for Swap and what are the current market dynamics for 2025–2026?
The journey has been a mix of learning and repetition, with early investors like Cherry Ventures helping shape the path. The market now emphasizes strong growth and clear execution, and Swap aims to continue expanding its product surface area while maintaining a high growth trajectory to attract capital in a competitive environment.
Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap
Q: How does AI fit into Swap's product strategy, and what are the guardrails to ensure accuracy and brand control?
AI is used to boost productivity, power product recommendations, and handle customer interactions, but critical areas like HS codes, duties, and tax compliance require high accuracy. The model harness is tuned to the brand's catalog and inventory realities, with ongoing updates to models and careful control over what the agent can and cannot do to preserve brand integrity.
Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap
Q: What motivated Swap to build a back-office-first platform, and how does that translate into an agentic storefront today?
The platform started from the need to consolidate disparate back-office functions into one cohesive system, with a real focus on how brands can own data and accelerate their international commerce. The agentic storefront is an extension that leverages that foundation to guide shoppers through discovery to checkout in an AI-assisted, brand-aligned experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Offcuts

What is Offcuts about and what kind of topics does it cover?

This show centers on how brands navigate commerce, culture, and AI in real-world settings. Across episodes, listeners hear practical discussions with founders, operators, and technologists about AI-enabled commerce, data trust, on-site discovery, post-purchase experience, and how brands grow under economic headwinds. Notable moments include deep dives into AI's impact on shopping, practical tactics for data-driven decisions, and innovations like instant refunds and AI-powered discovery tools that shape consumer behavior. The format blends founder perspective with industry field notes, offering actionable takeaways for listeners building or marketing modern commerce brands.

Where can I find podcast stats for Offcuts?

Rephonic provides a wide range of podcast stats for Offcuts. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Offcuts and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Offcuts get?

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What are the audience demographics for Offcuts?

Rephonic provides comprehensive predictive audience data for Offcuts, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Offcuts have?

To see how many followers or subscribers Offcuts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Offcuts?

These podcasts share a similar audience with Offcuts:

1. Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
2. Weltzeit
3. Guided Meditations

How many episodes of Offcuts are there?

Offcuts launched 7 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Offcuts?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Offcuts?

Rephonic pulls ratings and reviews for Offcuts from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Offcuts?

Rephonic provides full transcripts for episodes of Offcuts. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Offcuts?

Recent guests on Offcuts include:

1. Andrew Cottington
2. Sam Atkinson
3. Jojo Regan
4. Juan Pellerano-Rendón
5. Lucas Wasniewski
6. Henrik Hoffman Kraft
7. Ben Homer
8. Chris Kilin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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