Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highl... more
Publishes | Weekly | Episodes | 121 | Founded | 5 years ago |
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Number of Listeners | Category | Technology |
We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation... more
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency lan... more
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the pro... more
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Brew (on... more
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Your Basket is Empty is an absolute gem of an eComm podcasts. Hosted by Tim Richardson, this show offers a unique and refreshing perspective on the rapidly evolving online eComm landscape. If you're an eComm enthusiast, entrepreneur, or want to keep up with the inner workings of the digital marketplace, this podcast is an brilliant source of knowledge and inspiration. Props to Tim for his great follow up questions and getting such great guests on the show. Keep up the good work mate!
This is a must listen for anyone working in ECommerce, particularly those of us who are agency side. Thanks Tim!
Tim does an excellent job of selecting/inviting guests from interesting brands, agencies, etc. Not only is this podcast educational but it’s super entertaining. Love it!
Whether you are only interested or currently dabbling in entrepreneurship, you will gain great insight and knowledge by listening to this podcast. Tim and his interesting guests are amazing at telling their stories of horror and success with their online business. Casual yet educational, you will leave with surely a lot more than you expect when you listen to this podcast!
Genuinely the most soothing, perfect blend of value and personality - huge fan! 🔥
Listeners, engagement and demographics and more for this podcast.
Listeners per Episode | Gender Skew | Engagement Score | |||
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Primary Location | Social Media Reach |
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Your Basket Is Empty launched 5 years ago and published 121 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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