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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the ad... more

PublishesTwice monthlyEpisodes111Founded11 years ago
Number of ListenersCategory
Business

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Latest Episodes

What is it about studying Classics that sets you up for success in the insight business? 

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the fut... more

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

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Recent Guests

Carlos Rodriguez
Global Creative Director at Omnicom (NOR)
NOR / Omnicom
Episode: IPA On... Dating trends
Eric Kreis
Insights Manager at the IPA
IPA
Episode: IPA On... Dating trends
Murvah Iqbal
Founder and CEO of Hived
Hived
Episode: The Effectiveness Files: HIVED
Mike Follett
Co-founder and CEO of Lumen
Lumen
Episode: The IPA Making Sense Podcast: Mike Follett
Sue Unerman
British media and advertising leader; author and speaker
Brain Labs (former Global Chief Strategy Officer); co-author
Episode: IPA On... The value of creativity
Rich Kirk
Chief Strategy Officer at EssenceMediacom
EssenceMediacom
Episode: The IPA Making Sense Podcast: Rich Kirk
Caroline Manning
Chief Design Officer, Initiative
Initiative
Episode: The IPA Making Sense Podcast: Caroline Manning
Zehra Chatoo
Founder of Code for Good Now, consultant on responsible AI and inclusivity
Code for Good Now
Episode: The IPA Making Sense Podcast: Zehra Chatoo
Joanna Allen
Chief Executive, Little Moons
Little Moons
Episode: The Effectiveness Files: Little Moons

Hosts

Simon Fraser
Host of IPA Making Sense Podcast; experienced agency leader
Molly Bruce
Co-hosts IPA Making Sense Podcast; producer and facilitator
Laurence Green
Host of The Effectiveness Files; senior industry voice on effectiveness and leadership

Reviews

4.7 out of 5 stars from 25 ratings
  • Great.

    Interesting, in depth and worth a listen.

    Apple Podcasts
    5
    Farshionistar
    Australia10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong leadership and culture discussions; useful for mentoring and development.
Excellent, in-depth conversations with practical takeaways for agency and brand teams.
High-caliber guests and candid insights into creativity, AI, and industry dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#44
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

The Effectiveness Files: HIVED
Q: And how do you scale a brand‑led logistics business when supply is your product?
He outlines a demand‑led growth approach that starts with a rock‑solid supply network, then builds demand through reputation, partnerships, thought leadership, and visible brand consistency across all touchpoints, including customer service and marketing that remain lean but highly integrated with the product.
The Effectiveness Files: HIVED
Q: So where does Hived start—on a napkin or from those van journeys you measured?
The founder explains the van advertising background, the insight from GPS data, and how a spontaneous, intuition‑driven naming process led to Hived; the business grew from hands‑on field work delivering on bikes to a scalable tech‑driven platform with a strong emphasis on brand.
The Effectiveness Files: HIVED
Q: I'd love to hear about your history and how you came to set up the business.
Growing up in Manchester in a family of entrepreneurs, the guest describes an early passion for brand and social media, launching Archies and experimenting with branding, which laid the groundwork for Hived. After university and several ventures, he pivoted from failed ideas to a data‑driven, brand‑led logistics company, ultimately creating a delivery platform that emphasizes brand as a strategic asset.
The Effectiveness Files: Little Moons
Q: Can you size or quantify the contribution of TikTok or influencer activity to the business?
There isn't enormous value in trying to size it precisely; the value lies in participation in conversations and communities beyond broadcasting, and in learning from what works over time rather than chasing exact ROI.
The Effectiveness Files: Alistair Macrow
Q: How did McDonald's improve its advertising and communication?
By focusing on building brand trust and emotional resonance with customers through strategic advertising.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About IPA Podcast

What is IPA Podcast about and what kind of topics does it cover?

The show consistently centers on advertising, media strategy, and marketing leadership, with frequent discussions of creativity, performance, and the evolving role of technology like AI in planning and ideation. Guest experts—from CMOs and agency leaders to researchers and designers—share practical frameworks for driving growth, fostering inclusive cultures, and balancing data with human judgment. A standout aspect is the emphasis on leadership development, resilience in pitching, and responsible use of AI, alongside real-world case studies and brand-building insights across consumer and business-to-business contexts. Listeners looking for actionable tactics, industry-wide trends, and candid conversations about culture and leadership will l... more

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Which podcasts are similar to IPA Podcast?

These podcasts share a similar audience with IPA Podcast:

1. Uncensored CMO
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3. The Rest Is Politics: US
4. The News Agents
5. The Rest Is Politics

How many episodes of IPA Podcast are there?

IPA Podcast launched 11 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IPA Podcast?

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What guests have appeared on IPA Podcast?

Recent guests on IPA Podcast include:

1. Carlos Rodriguez
2. Eric Kreis
3. Murvah Iqbal
4. Mike Follett
5. Sue Unerman
6. Rich Kirk
7. Caroline Manning
8. Zehra Chatoo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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