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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the ad... more

PublishesTwice monthlyEpisodes118Founded11 years ago
Number of ListenersCategory
Business

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Artwork for IPA Podcast

Latest Episodes

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design... more

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and t... more

Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call media planning in today's lands... more

Key Facts

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Recent Guests

Louise Twycross-Lewis
Managing partner, head of Insight at PHD Media
PHD Media
Episode: The IPA Making Sense Podcast: Louise Twycross-Lewis
Will Butler-Adams
Managing Director, Brompton Bicycle
Brompton Bicycle
Episode: The Effectiveness Files: Will Butler-Adams, Brompton Bicycle
Patrick Ryan
Founder of 300 Consultancy
300 Consultancy
Episode: New Business Diaries: The state of new business in 2026
Jenny Biggam
Founder of Seven Stars, UK's largest independent media agency
Seven Stars
Episode: The IPA Making Sense Podcast: Jenny Biggam
Rik Moore
Managing Partner of Strategy at The Kite Factory
The Kite Factory
Episode: The IPA Making Sense Podcast: Rik Moore
Tessa LeGassick
Chief Planning Officer at Hearts & Science UK and founding member of Hearts & Science
Hearts & Science UK
Episode: The IPA Making Sense Podcast: Tessa LeGassick
Sam Knowles
Founder and chief data storyteller at Insight Agents
Insight Agents
Episode: The IPA Making Sense Podcast: Sam Knowles
Vicky Fox
Chief Planning Officer at Omnicom Media
Omnicom Media
Episode: The IPA Making Sense Podcast: Vicky Fox
Carlos Rodriguez
Global Creative Director at Omnicom (NOR)
NOR / Omnicom
Episode: IPA On... Dating trends

Hosts

Simon Fraser
Host with deep experience in advertising and IPA activities; long-running presenter on industry discussion shows.
Molly Bruce
Co-host known for guiding conversations across planning, media, and creative strategy; often co-authoring discussions.
Laurence Green
Host on related series; brings expertise in effectiveness and performance in advertising.

Reviews

4.7 out of 5 stars from 26 ratings
  • Great.

    Interesting, in depth and worth a listen.

    Apple Podcasts
    5
    Farshionistar
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A good mix of theory and real-world storytelling that's useful for pitching or sponsorship.
Strong guest lineup with deep industry expertise and actionable insights.
Thoughtful, data-driven conversations that break down complex topics into practical takeaways.

Talking Points

Recent interactions between the hosts and their guests.

The IPA Making Sense Podcast: Louise Twycross-Lewis
Q: What advice does Louise have for presenting insights and maintaining audience engagement?
Adopt a conversational presentation style, infuse personality, rehearse without overdoing it, and use human storytelling (including relevant anecdotes and humor) to keep the audience engaged.
The IPA Making Sense Podcast: Louise Twycross-Lewis
Q: What makes a piece of work Louise is most proud of, and what made it effective?
Launching Culture Currents and the anticipation research program at PHD, including the client Connect events and collaboration with media partners, which together demonstrate how shared insights drive client outcomes and agency growth.
The IPA Making Sense Podcast: Louise Twycross-Lewis
Q: How has Louise seen AI impact the day-to-day work of insight teams?
AI primarily brings efficiency and helps with processing, moderation, and synthetic panels, but they maintain a commitment to speaking with real people to ensure representation and authenticity in insights.
The IPA Making Sense Podcast: Louise Twycross-Lewis
Q: What early experiences or turning points most shaped the way Louise thinks about marketing today?
Her career began in media research after joining Granada's sales research team, followed by a long arc across media owners and agencies that built a grounding in diverse research methods and client work, ultimately shaping her belief in the power of research to fuel creativity.
The IPA Making Sense Podcast: Rik Moore
Q: Any advice for overcoming the London bubble and engaging older audiences more effectively?
Step out of your own shoes, study audiences where they live, leverage age-informed planning (Silver Marketing Association insights), and use a mix of channels with a geographic and cultural sensibility to connect with older demographics while remaining inclusive.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About IPA Podcast

What is IPA Podcast about and what kind of topics does it cover?

This program centers on how planning, data, creativity, and measurement intersect in modern advertising and media. Episodes frequently explore how AI and data tooling augment human judgment, how planning spans multiple channels, and how brand-led thinking shapes effective campaigns. Guests range from senior planners and agency leaders to researchers and creators, offering practical tactics for turning dashboards into decisions, improving storytelling with data, and navigating a fragmented media landscape. A standout theme is the emphasis on human-centered strategy, psychological safety in teams, and resilient pitching and leadership in a rapidly evolving industry. Listeners can expect candid insights on leadership, brand and campaign effect... more

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Which podcasts are similar to IPA Podcast?

These podcasts share a similar audience with IPA Podcast:

1. Uncensored CMO
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4. The Rest Is Politics: US
5. The Rest Is Politics

How many episodes of IPA Podcast are there?

IPA Podcast launched 11 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IPA Podcast?

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What guests have appeared on IPA Podcast?

Recent guests on IPA Podcast include:

1. Louise Twycross-Lewis
2. Will Butler-Adams
3. Patrick Ryan
4. Jenny Biggam
5. Rik Moore
6. Tessa LeGassick
7. Sam Knowles
8. Vicky Fox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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