Rephonic
Artwork for IPA Podcast
Creativity
Diversity and Inclusion
Advertising
Mental Health
Paternity Leave
Endometriosis
UK Statutory Paternity Leave
Menstrual Health
Parenting
Side Hustles
ADHD
The Dad Shift
Artificial Intelligence
Entrepreneurship
Healthcare
New Business
Advertising Industry
Mcdonald's
Gender Pay Gap
Sustainable Growth

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the ad... more

PublishesTwice monthlyEpisodes114Founded11 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for IPA Podcast

Latest Episodes

Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand and performance and much more.

Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future... more

Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

What is it about studying Classics that sets you up for success in the insight business? 

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Tessa LeGassick
Chief Planning Officer at Hearts & Science UK and founding member of Hearts & Science
Hearts & Science UK
Episode: The IPA Making Sense Podcast: Tessa LeGassick
Sam Knowles
Founder and chief data storyteller at Insight Agents
Insight Agents
Episode: The IPA Making Sense Podcast: Sam Knowles
Vicky Fox
Chief Planning Officer at Omnicom Media
Omnicom Media
Episode: The IPA Making Sense Podcast: Vicky Fox
Carlos Rodriguez
Global Creative Director at Omnicom (NOR)
NOR / Omnicom
Episode: IPA On... Dating trends
Eric Kreis
Insights Manager at the IPA
IPA
Episode: IPA On... Dating trends
Murvah Iqbal
Founder and CEO of Hived
Hived
Episode: The Effectiveness Files: HIVED
Mike Follett
Co-founder and CEO of Lumen
Lumen
Episode: The IPA Making Sense Podcast: Mike Follett
Sue Unerman
British media and advertising leader; author and speaker
Brain Labs (former Global Chief Strategy Officer); co-author
Episode: IPA On... The value of creativity
Rich Kirk
Chief Strategy Officer at EssenceMediacom
EssenceMediacom
Episode: The IPA Making Sense Podcast: Rich Kirk

Hosts

Simon Fraser
Host with deep experience in advertising and IPA activities; long-running presenter on industry discussion shows.
Molly Bruce
Co-host known for guiding conversations across planning, media, and creative strategy; often co-authoring discussions.
Laurence Green
Host on related series; brings expertise in effectiveness and performance in advertising.

Reviews

4.7 out of 5 stars from 26 ratings
  • Great.

    Interesting, in depth and worth a listen.

    Apple Podcasts
    5
    Farshionistar
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A good mix of theory and real-world storytelling that's useful for pitching or sponsorship.
Strong guest lineup with deep industry expertise and actionable insights.
Thoughtful, data-driven conversations that break down complex topics into practical takeaways.

Talking Points

Recent interactions between the hosts and their guests.

The IPA Making Sense Podcast: Vicky Fox
Q: Is there any advice that you would have for someone starting out now?
Focus on what you love, be self-aware about your strengths, and pursue roles where you can actually be paid to do what you enjoy, keeping a broad view of how advertising can fit into many different career paths.
The Effectiveness Files: HIVED
Q: And how do you scale a brand‑led logistics business when supply is your product?
He outlines a demand‑led growth approach that starts with a rock‑solid supply network, then builds demand through reputation, partnerships, thought leadership, and visible brand consistency across all touchpoints, including customer service and marketing that remain lean but highly integrated with the product.
The Effectiveness Files: HIVED
Q: So where does Hived start—on a napkin or from those van journeys you measured?
The founder explains the van advertising background, the insight from GPS data, and how a spontaneous, intuition‑driven naming process led to Hived; the business grew from hands‑on field work delivering on bikes to a scalable tech‑driven platform with a strong emphasis on brand.
The Effectiveness Files: HIVED
Q: I'd love to hear about your history and how you came to set up the business.
Growing up in Manchester in a family of entrepreneurs, the guest describes an early passion for brand and social media, launching Archies and experimenting with branding, which laid the groundwork for Hived. After university and several ventures, he pivoted from failed ideas to a data‑driven, brand‑led logistics company, ultimately creating a delivery platform that emphasizes brand as a strategic asset.
The Effectiveness Files: Little Moons
Q: Can you size or quantify the contribution of TikTok or influencer activity to the business?
There isn't enormous value in trying to size it precisely; the value lies in participation in conversations and communities beyond broadcasting, and in learning from what works over time rather than chasing exact ROI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About IPA Podcast

What is IPA Podcast about and what kind of topics does it cover?

This program centers on how planning, data, creativity, and measurement intersect in modern advertising and media. Episodes frequently explore how AI and data tooling augment human judgment, how planning spans multiple channels, and how brand-led thinking shapes effective campaigns. Guests range from senior planners and agency leaders to researchers and creators, offering practical tactics for turning dashboards into decisions, improving storytelling with data, and navigating a fragmented media landscape. A standout theme is the emphasis on human-centered strategy, psychological safety in teams, and resilient pitching and leadership in a rapidly evolving industry. Listeners can expect candid insights on leadership, brand and campaign effect... more

Where can I find podcast stats for IPA Podcast?

Rephonic provides a wide range of podcast stats for IPA Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to IPA Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does IPA Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for IPA Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for IPA Podcast?

Rephonic provides comprehensive predictive audience data for IPA Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does IPA Podcast have?

To see how many followers or subscribers IPA Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to IPA Podcast?

These podcasts share a similar audience with IPA Podcast:

1. The WARC Podcast
2. Uncensored CMO
3. The Marketing Week Podcast

How many episodes of IPA Podcast are there?

IPA Podcast launched 11 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IPA Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for IPA Podcast?

Rephonic pulls ratings and reviews for IPA Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for IPA Podcast?

Rephonic provides full transcripts for episodes of IPA Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on IPA Podcast?

Recent guests on IPA Podcast include:

1. Tessa LeGassick
2. Sam Knowles
3. Vicky Fox
4. Carlos Rodriguez
5. Eric Kreis
6. Murvah Iqbal
7. Mike Follett
8. Sue Unerman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days