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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the ad... more

PublishesTwice monthlyEpisodes119Founded11 years ago
Number of ListenersCategory
Business

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Artwork for IPA Podcast

Latest Episodes

Kathryn Saxon, VP, Insights at WPP Media, joins the IPA Making Sense Podcast to discuss how audience intelligence is evolving in the era of AI, how insight and creativity intersect and what skills young strategists will need in order to thrive in a r... more

In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards.

 

He chats to Nationwide's Richard Warren about their Gold-winning paper, and to Stephanie Simon and Oli Moore - aut... more

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design... more

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Recent Guests

Richard Warren
Nationwide marketer and author of its Gold-winning IPA Effectiveness Awards paper
Nationwide
Episode: Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Stephanie Simon
Co-author of Currys' Grand Prix-winning IPA Effectiveness Awards paper
Currys
Episode: Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Oli Moore
Co-author of Currys' Grand Prix-winning IPA Effectiveness Awards paper
Currys
Episode: Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Les Binet
Advertising effectiveness expert and author of the IPA Effectiveness Awards papers
Episode: Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Louise Twycross-Lewis
Managing partner, head of Insight at PHD Media
PHD Media
Episode: Making Sense: The power of research
Will Butler-Adams
Managing Director, Brompton Bicycle
Brompton Bicycle
Episode: Effectiveness Files: What bike design can teach us about marketing
Patrick Ryan
Founder of 300 Consultancy
300 Consultancy
Episode: New Business Diaries: The state of new business in 2026
Jenny Biggam
Founder of Seven Stars, UK's largest independent media agency
Seven Stars
Episode: Making Sense: What makes a great planner
Rik Moore
Managing Partner of Strategy at The Kite Factory
The Kite Factory
Episode: Making Sense: Balancing brand and performance

Hosts

Simon Fraser
Recurring interviewer on discussions of media planning, strategy and advertising.
Molly Bruce
Recurring interviewer on discussions of media planning, strategy and advertising.

Reviews

4.7 out of 5 stars from 26 ratings
  • Great.

    Interesting, in depth and worth a listen.

    Apple Podcasts
    5
    Farshionistar
    Australia11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners describe the content as interesting and in-depth, and say it is worth listening to.

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Talking Points

Recent interactions between the hosts and their guests.

Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Q: Can you tell me a bit about the problem definition? The crisis of unassisted selling.
Stephanie Simon explains that customers increasingly bought technology online but struggled with unsuitable products and untrusted reviews. Currys built its campaign around trained colleagues helping shoppers choose the right technology, then supported the approach with testing and a coordinated media funding model.
Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards
Q: Tell me about the campaign first and then tell me about the second half of the paper, which is to do with this independent investment.
Richard Warren describes Nationwide's effort to compete more directly in banking, the campaign positioning it as a different kind of bank, and the independent effectiveness function created to build credibility with finance and measure brand contribution.
Making Sense: The power of research
Q: What advice does Louise have for presenting insights and maintaining audience engagement?
Adopt a conversational presentation style, infuse personality, rehearse without overdoing it, and use human storytelling (including relevant anecdotes and humor) to keep the audience engaged.
Making Sense: The power of research
Q: What makes a piece of work Louise is most proud of, and what made it effective?
Launching Culture Currents and the anticipation research program at PHD, including the client Connect events and collaboration with media partners, which together demonstrate how shared insights drive client outcomes and agency growth.
Making Sense: The power of research
Q: How has Louise seen AI impact the day-to-day work of insight teams?
AI primarily brings efficiency and helps with processing, moderation, and synthetic panels, but they maintain a commitment to speaking with real people to ensure representation and authenticity in insights.

Audience Metrics

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Frequently Asked Questions About IPA Podcast

What is IPA Podcast about and what kind of topics does it cover?

Conversations about the strategy, creativity and effectiveness of advertising, media and marketing communications. The format brings together recurring interviewers and senior practitioners from agencies, brands, research firms and related businesses to discuss their careers, decisions and working methods. Topics range from media planning, audience insight and data storytelling to agency growth, creative culture, brand building and the measurement of marketing impact. Several strands focus on practical lessons from effectiveness research and campaigns, while others look at how AI, changing media habits and cultural shifts are reshaping the industry. The mix of leadership stories, research perspectives and case-based discussion makes this a ... more

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1. Uncensored CMO
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4. Political Currency
5. The Politics Show

How many episodes of IPA Podcast are there?

IPA Podcast launched 11 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on IPA Podcast?

Recent guests on IPA Podcast include:

1. Richard Warren
2. Stephanie Simon
3. Oli Moore
4. Les Binet
5. Louise Twycross-Lewis
6. Will Butler-Adams
7. Patrick Ryan
8. Jenny Biggam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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