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Creator Playbooks

Callum Mcdonnell
Youtube
Linkedin
Personal Brand
Content Marketing
Sidemen
Ali Abdaal
Zoe
Chris Williamson
Modern Wisdom
Instagram
Gary Vaynerchuk
Alex Hormozi
Personal Branding
Social Media
Coach Vox
Holland & Barrett
London, United Kingdom
Diary Of A CEO
SMPV Framework
Spin Master

Stories behind some of the world's best creators & entrepreneurs. Hosted by Callum McDonnell. Watch on Youtube: www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

PublishesTwice monthlyEpisodes60Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Creator Playbooks

Latest Episodes

This time I'm in the guest seat.

ATOMIC had me on their show Don't Work Harder to break down how I built 7xContent to 7 figures in just over 4 years, bootstrapped, with a team of 16.

When I started, I had no track record, no portfolio and no testi... more

Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: bit.ly/4rBd4NI

Start or grow your own Podcast with Callum: bit.ly/4hA1wpi

Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a... more

YouTube

Get a FREE breakdown of the 11 DOAC growth rules in my newsletter: bit.ly/4z4uoNw

Start or grow your own Podcast with me: bit.ly/4zbvKq5

The Diary Of A CEO just hit 20 million YouTube subscribers and is a top 10 podcast globally. I’... more

YouTube

Get a FREE breakdown of Ben's 9 podcast growth principles in my newsletter: bit.ly/4rBd4NI

Start or grow your own Podcast with me: bit.ly/4hA1wpi

Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a hal... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Grace Andrews
Marketing Director for Diary Of A CEO
Diary Of A CEO
Episode: I Asked Steven Bartlett’s Team How To Build A $400M Podcast
Anthony Smith
Trailer Editor for Diary Of A CEO
Diary Of A CEO
Episode: I Asked Steven Bartlett’s Team How To Build A $400M Podcast
Grace Miller
Head of Failure and Experimentation
Diary Of A CEO
Episode: I Asked Steven Bartlett’s Team How To Build A $400M Podcast
Ben Hancock
One of the geniuses behind Modern Wisdom
Modern Wisdom
Episode: Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben Hancock
Steve Vazano
Guest on a new podcast about wealth and navigation of wealth
Episode: Founder Vlog: 10 Downing Street, Private Jet Shoot & Podcast Strategy Day
Lara Acosta
Creator and LinkedIn growth strategist
Self-employed / Creator Playbooks ecosystem
Episode: World’s No 1 LinkedIn Creator: I’ll 10x Your Reach in 92 Minutes | Lara Acosta
Sedge Beswick
Marketing expert who has worked with Red Bull, Nike and ASOS
Independent marketing consultant
Episode: Meet The Marketing Genius Working with Red Bull, Nike & ASOS
Tom Lewis
Advertising performance partner, Metastat
Metastat
Episode: Meet The Advertising Genius Behind Steven Bartlett
Michael Corcoran
The marketing genius behind your favorite brands on social media
Independent marketing consultant
Episode: Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)

Host

Callum McDonnell
Host of Creator Playbooks

Reviews

4.7 out of 5 stars from 54 ratings
  • High Value Podcast for Digital Entrepreneurs

    Thanks a lot Callum for sharing with us the collective wisdom of your incredible quality guests ! It’s a must listen for digital business (and not only) entrepreneurs. Your interview skills are fabulous !

    Vlad, Heiven Longevity

    Apple Podcasts
    5
    Vlad@Heiven
    France3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show often features guests with deep experience in creator economies and brand partnerships, which boosts credibility.
High-value insights from top guests make each episode worthwhile for growth-minded listeners.
Guest expertise and practical frameworks are repeatedly actionable for listeners' own brands.
Host keeps conversations tight with clear takeaways and repeatable playbooks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben Hancock
Q: How did you secure high-profile guests like Jordan Peterson and David Goggins in the early days?
The outreach started with Chris directly contacting potential guests, supported by a growing network of publisher catalogs, notable podcasts, and Substack writers. Relationships and trust built over time, plus a clear vision of what Modern Wisdom offered, helped lock in top guests.
World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026
Q: How do you engineer posts to maximize follower growth and conversions?
Focus on pre-validated ideas, use highly actionable formats (like cheat sheets, carousels), design for dwell time, and structure posts with a powerful hook, expansion, and a clear bottom-line call to action, often guiding readers toward a newsletter or waitlist for a program.
Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)
Q: What do you think is the state of social media in 2026 and what should brands focus on?
Brands should prioritize strategy, idea platforms, and a four-quadrant framework (fast/slow, prompted/unprompted) while balancing organic and paid efforts. They must move beyond vanity metrics, diversify distribution, and prove how social impacts brand metrics like salience and search volume, not just impressions.
How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip
Q: What was the biggest lesson Ben learned from building Seedlip into a global brand?
Focus on creating high-quality, meaningful products that fulfill a real need, and build a brand around that purpose and its story. The combination of premium product, clear consumer need, and credible storytelling unlocks scalable growth.
The YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf Mohammed
Q: What makes an Ali Abdaal video successful beyond the hook and title?
An Ali Abdaal video succeeds due to a combination of authentic storytelling, clear value propositions, credible demonstrations of effort (proof of work), and tight packaging that aligns with audience needs in Money Club, Personal Development, and Productivity.

Audience Metrics

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Frequently Asked Questions About Creator Playbooks

What is Creator Playbooks about and what kind of topics does it cover?

A deep-dish look at how top creators and entrepreneurial brands scale, monetize, and build durable media ecosystems. Across episodes, conversations center on personal brands, content strategy, social media growth (especially LinkedIn and YouTube), creator-led businesses, and strategic partnerships with major brands. Notable throughlines include practical frameworks for audience growth, monetization paths beyond services, and lessons from building multi-figure ventures from the ground up. The show is particularly strong for listeners who want actionable playbooks—whether they're aiming to boost a personal brand, run a creator-driven agency, or craft scalable content-driven businesses.

Where can I find podcast stats for Creator Playbooks?

Rephonic provides a wide range of podcast stats for Creator Playbooks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Creator Playbooks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Creator Playbooks get?

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What are the audience demographics for Creator Playbooks?

Rephonic provides comprehensive predictive audience data for Creator Playbooks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Creator Playbooks have?

To see how many followers or subscribers Creator Playbooks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Creator Playbooks?

These podcasts share a similar audience with Creator Playbooks:

1. The Diary Of A CEO with Steven Bartlett
2. The Game with Alex Hormozi
3. Aspire with Emma Grede
4. Working Hard with Grace Beverley
5. BigDeal

How many episodes of Creator Playbooks are there?

Creator Playbooks launched 5 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Playbooks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Creator Playbooks?

Rephonic pulls ratings and reviews for Creator Playbooks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Creator Playbooks?

Rephonic provides full transcripts for episodes of Creator Playbooks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Creator Playbooks?

Recent guests on Creator Playbooks include:

1. Grace Andrews
2. Anthony Smith
3. Grace Miller
4. Ben Hancock
5. Steve Vazano
6. Lara Acosta
7. Sedge Beswick
8. Tom Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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