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Artwork for Creator Playbooks

Creator Playbooks

Callum Mcdonnell
Youtube
ZOE
Ali Abdaal
Content Marketing
Sidemen
Linkedin
Personal Brand
Coach Vox
Holland & Barrett
Gary Vaynerchuk
Alex Hormozi
Personal Branding
Instagram
Social Media
Brand Building
Matcha
Entrepreneurship
Perfectted
Newsletter
Fanbytes

Stories behind some of the world's best creators & entrepreneurs. Hosted by Callum McDonnell. Watch on Youtube: www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

PublishesWeeklyEpisodes49Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Creator Playbooks

Latest Episodes

Get a breakdown of Tom's frameworks in my free newsletter: bit.ly/48JKUaa

Apply to work with me:bit.ly/4aqqEew

Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat.

At 22, he’s helped scale bra... more

YouTube

Get the breakdown of Michael’s frameworks in my free newsletter: bit.ly/41tiga0

Apply to work with me: bit.ly/4bYmX1L

Michael is a brand and social media strategist known for his work at Ryanair and now through his consultancy, Slic... more

YouTube

Get a breakdown of Rachel’s frameworks in my free newsletter: ⁠https://bit.ly/4bcKHi9⁠Apply to work with me: ⁠https://bit.ly/4kYIjiy⁠ Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a... more

YouTube

Get a breakdown of Simon's frameworks in my free newsletter: bit.ly/4cc9Ryu

Apply to work with me: bit.ly/3OXzZn0

Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading person... more

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Accepts Sponsors
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Recent Guests

Michael Corcoran
The marketing genius behind your favorite brands on social media
Independent marketing consultant
Episode: Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)
Rachel Harris
Founder of a multi-million accounting firm; prominent personal-brand entrepreneur
Self-employed / Accountancy firm
Episode: Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris
Simon Alexander Ong
Bestselling author of Energize and personal development coach
Episode: From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong
Tim O Armoo
Founder of Fanbytes and other ventures
Founder/Entrepreneur
Episode: How Anyone Can Sell a Business for Millions | $28M Founder Timo Armoo
James Smith
Leading creator and entrepreneur with multiple seven-figure ventures
Self-employed / Newtonic / Creators' network
Episode: How James Smith Makes $1M+ Per Month From Social Media
Josh Sanders
Head of Content for Chris Donnelly, a fast-growing LinkedIn personal brand
Chris Donnelly / LinkedIn growth team
Episode: World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026
Grace Andrews
Marketing Director who grew Steven Bartlett's podcast
Steven Bartlett's podcast
Episode: Content Isn't Hard. It's Misunderstood.
Ben Branson
Founder of Seedlip and Sylva
Seedlip
Episode: How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip
Caleb Ralston
Secret strategist behind Gary Vee and Alex Hormozi
Gary Vee, Alex Hormozi
Episode: Meet The Marketing Genius Behind Alex Hormozi And GaryVee | Caleb Ralston

Host

Callum McDonnell
Host of the show, focuses on creator-led growth, brand storytelling, and practical frameworks for scaling businesses.

Reviews

4.7 out of 5 stars from 51 ratings
  • High Value Podcast for Digital Entrepreneurs

    Thanks a lot Callum for sharing with us the collective wisdom of your incredible quality guests ! It’s a must listen for digital business (and not only) entrepreneurs. Your interview skills are fabulous !

    Vlad, Heiven Longevity

    Apple Podcasts
    5
    Vlad@Heiven
    France2 years ago

Listeners Say

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Great mix of founder stories and tactical growth advice.
Strong production value and clear takeaways for sponsors.
Very useful for guest pitching and sponsor alignment.
Guests bring credible, actionable frameworks.
Polished hosting with practical takeaways for builders.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026
Q: How do you engineer posts to maximize follower growth and conversions?
Focus on pre-validated ideas, use highly actionable formats (like cheat sheets, carousels), design for dwell time, and structure posts with a powerful hook, expansion, and a clear bottom-line call to action, often guiding readers toward a newsletter or waitlist for a program.
Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)
Q: What do you think is the state of social media in 2026 and what should brands focus on?
Brands should prioritize strategy, idea platforms, and a four-quadrant framework (fast/slow, prompted/unprompted) while balancing organic and paid efforts. They must move beyond vanity metrics, diversify distribution, and prove how social impacts brand metrics like salience and search volume, not just impressions.
How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip
Q: What was the biggest lesson Ben learned from building Seedlip into a global brand?
Focus on creating high-quality, meaningful products that fulfill a real need, and build a brand around that purpose and its story. The combination of premium product, clear consumer need, and credible storytelling unlocks scalable growth.
The YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf Mohammed
Q: What makes an Ali Abdaal video successful beyond the hook and title?
An Ali Abdaal video succeeds due to a combination of authentic storytelling, clear value propositions, credible demonstrations of effort (proof of work), and tight packaging that aligns with audience needs in Money Club, Personal Development, and Productivity.
23 Harsh Truths Holding You Back | Unlock Your Full Potential | Jodie Cook
Q: What game are you playing right now?
The guest states that she is primarily playing the performance game—aiming to maximize impact and revenue while leveraging technology to sustain a high-quality lifestyle. She notes the possibility of combining the performance game with lifestyle benefits through AI and automation, enabling a more flexible but ambitious operation.

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Frequently Asked Questions About Creator Playbooks

What is Creator Playbooks about and what kind of topics does it cover?

A show focused on the strategies, frameworks, and real-world journeys of leading creators and entrepreneurs. Episodes consistently explore personal branding, content systems, product launches, and growth through disciplined experimentation, often featuring founders, marketing minds, and creator-economy insiders. A standout pattern is actionable, framework-led conversations that balance tactical advice with behind-the-scenes storytelling, plus frequent discussions about scale, partnerships, and brand-building in modern media. The host leans toward practical guidance, transparent learning, and building sustainable, revenue-generating businesses from content and communities. This mix makes it a strong fit for listeners who want plug-and-play t... more

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How many listeners does Creator Playbooks get?

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Which podcasts are similar to Creator Playbooks?

These podcasts share a similar audience with Creator Playbooks:

1. The Problem With...
2. The Game with Alex Hormozi
3. Ladies Who Launch
4. The Diary Of A CEO with Steven Bartlett
5. Uncensored CMO

How many episodes of Creator Playbooks are there?

Creator Playbooks launched 4 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Creator Playbooks?

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What guests have appeared on Creator Playbooks?

Recent guests on Creator Playbooks include:

1. Michael Corcoran
2. Rachel Harris
3. Simon Alexander Ong
4. Tim O Armoo
5. James Smith
6. Josh Sanders
7. Grace Andrews
8. Ben Branson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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