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Artwork for The Business of Video Production

The Business of Video Production

Ryan Spanger
Video Production
Artificial Intelligence
Marketing
Linkedin
Coaching
Video Production Industry
Systems In Business
Commercial Mindset
Client Relationships
80-20 Rule
Sales
Lead Generation
Branding
Pricing
Sales Funnel
Chatgpt
Filmmaking
Business Strategy
Value-Based Pricing
Repeat Business

Strategy, marketing, sales, delivery and mindset for videographers. 'The Business of Video Production' podcast by Ryan Spanger shares his lessons from over 20 years of running a successful video production company. Through the series we'll explore topics important to a production company owner such as how to: Identify and reach the right prospects. Achieve a consistent flow of work (no more feast ... more

PublishesWeeklyEpisodes151Founded2 years ago
Number of ListenersCategory
Business

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Artwork for The Business of Video Production

Latest Episodes

Feast or famine is one of the most common cycles experienced by video production business owners. You get busy, marketing stops, the project ends, and suddenly there’s nothing else in the pipeline.

But is a lack of time really what causes this patte... more

How do you decide what to work on in your video production business?

Do you have a system for identifying which areas need attention? Do you go on instinct? Or do you get so caught up in writing quotes, preparing for shoots, filming and editing that... more

One of the easiest ways to generate more work in your video production business isn’t by finding new clients. It’s by reconnecting with the people who already know you, trust you, and have hired you before.

In this episode, I explore why so many gre... more

Running a successful video production business isn’t just about strategy, marketing and sales. Much of it comes down to mindset.

In this episode, I explore the psychological side of running a business and share some of the personal philosophies that... more

Key Facts

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Recent Guests

Mikael Sundqvist
Founder/Producer at P-Town Productions
P-Town Productions
Episode: What to Do When Your Video Business Feels Stuck
Nic Mongillo
Owner of Buy Nic, production company in Toronto, Canada
Buy Nic
Episode: How Nic Went Full Time In His Video Business (and Doubled His Income) - Archive
Jeevan Dev
Aspiring video production company founder focused on aviation
Independent / Aviation niche
Episode: (Archive) How to Start a Video Production Company
Dario Nuri
Owner of Laps Productions, host of Creatives Grab Coffee
Laps Productions
Episode: Free Yourself Up to Grow Your Video Business
Nick Mongillo
Owner of Buy Nick, production company in Toronto
Buy Nick
Episode: How to Go Pro with Your Video Business (and Double Your Income)

Host

Ryan Spanger
Host of The Business of Video Production.

Reviews

5.0 out of 5 stars from 23 ratings
  • Amazing resource!

    I’ve been listening to Ryan’s podcast for the last few months— have listened to many many podcasts and coaches over the years, but no one that approaches the video production space with such clarity, authenticity and knowledge. It’s obvious there’s a wealth of knowledge and experience, but so many people teaching in this space are uber-salesy, pushy and aggressive. I resonate so much with Ryan’s grounded and real approach though, and he feels like a mentor imparting his wisdom instead of a self-... more

    Apple Podcasts
    5
    zdbrose
    United Statesa year ago
  • Lots of wisdom!

    I’ve just discovered this podcast and it’s already added lots of value. Going through the back catalogue now and picking up lots of tips to consider for my video production journey.

    Apple Podcasts
    5
    Nathan Younghusband
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show adds practical, actionable guidance that can be applied to real client work.
Listeners describe the host as clear, authentic, and grounded, not overly salesy.
Audiences appreciate the coaching mindset and long-term growth emphasis rather than quick hacks.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

What to Do When Your Video Business Feels Stuck
Q: How did the coaching impact your pricing and client interactions?
The coaching helped me recognize my value, gain confidence in charging more, and improve how I present myself and my work to clients, which led to better conversations and a stronger pipeline.
What to Do When Your Video Business Feels Stuck
Q: What were the immediate priorities when you started the coaching?
We focused on rebranding, updating the website, and setting more realistic goals to target bigger, better-paying projects while stabilizing income to avoid feast-or-famine cycles.
What to Do When Your Video Business Feels Stuck
Q: Why did you decide to pursue coaching and reinvention at that point in your journey?
After a slow season and feeling burned out, I was willing to invest in myself—physically, financially, and with time—to get back on track and rethink who I am as a filmmaker and what clients I want to serve.
(Archive) How to Start a Video Production Company
Q: What role should gear and equipment play at this stage of the business?
Treat gear as a business decision, not an emotional one; invest only what is necessary to deliver a professional result, and avoid high debt or over-spending that could jeopardize cash flow.
(Archive) How to Start a Video Production Company
Q: How should Jeevan approach pricing when a potential client pushes back on budgets?
Focus on long-term value, present a scoped, testable offer to start, and use proof elements to justify pricing; avoid discounting too heavily as it can anchor future pricing and undermine perceived value.

Audience Metrics

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Frequently Asked Questions About The Business of Video Production

What is The Business of Video Production about and what kind of topics does it cover?

Across recent episodes, the show centers on turning a video production outfit into a scalable, sustainable business. Topics frequently cover mindset shifts, coaching, building repeatable systems, and prioritizing high-value clients while balancing creative work with operational discipline. Listeners get practical guidance on sales funnels, pricing with confidence, retainers, outsourcing, and leveraging AI to accelerate workflows without sacrificing voice or client relationships. Notable throughlines include staying hands-on as a founder, treating the business as a separate entity, and using mentorship and structured experimentation to drive consistent growth rather than chasing quick hacks.

A recurring strength is the emphasis on long-term... more

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How many listeners does The Business of Video Production get?

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Which podcasts are similar to The Business of Video Production?

These podcasts share a similar audience with The Business of Video Production:

1. Creatives Grab Coffee
2. Scale Your Video Business with Den Lennie
3. Grow Your Video Business with Ryan Koral
4. The StoryBrand Podcast
5. The GaryVee Audio Experience

How many episodes of The Business of Video Production are there?

The Business of Video Production launched 2 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Video Production?

Recent guests on The Business of Video Production include:

1. Mikael Sundqvist
2. Nic Mongillo
3. Jeevan Dev
4. Dario Nuri
5. Nick Mongillo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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