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Stories Behind the Door

Thaddeus Campbell
Self Storage
Self-Storage
Self-Storage Industry
Small Bay Flex
Extra Space Storage
Small Bay Industrial Flex
New York City
Storage USA
Uniti AI
Public Storage
Technology In Real Estate Finance
Small Bay Industrial
10 Federal
Artificial Intelligence
Argus Storage Advisors
Truck Parking Club
Smartstop
Tri-Bridge Construction
Doors and Spaces
Security Technology

Self-storage isn't just square footage — it's a booming industry powered by smart operators, bold investors, sharp brokers, and everyday people making things happen. Hosted by Thaddeus Campbell, Stories Behind the Door pulls back the curtain on the real players behind the deals, developments, and day-to-day grind. Every week, we sit down with the people who are shaping the future of storage and fl... more

PublishesWeeklyEpisodes73Founded2 years ago
Number of ListenersCategories
EntrepreneurshipInvestingBusiness

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Artwork for Stories Behind the Door

Latest Episodes

I sit down with Noah Woolsey from Kiwi2/Kiwi Steel for a deeply personal look at family legacy, structural engineering, and corporate transitions. Noah spent his entire youth surrounded by self-storage builders, eventually joining his father, Wayne W... more

I sit down with Gary Edmonds, the former head of The Storage Manager, for a deeply insightful history lesson and operational reality check. Gary has spent a quarter-of-a-century operating, developing, and consulting within the storage vertical, track... more

I sit down with Laura Holmes, CEO of Warehouse Anywhere, for an inside look at how enterprise businesses are completely rethinking supply chain logistics through the lens of self-storage.

Laura shares the incredible story of navigating the massive ... more

I sit down with Matt McDermott, CPA, the owner of South Jersey Tax Services and my personal accountant, for a masterclass in strategic tax planning, asset protection, and wealth preservation. Matt spent the early part of his career climbing the corpo... more

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Recent Guests

Laura Holmes
CEO of Warehouse Anywhere
Warehouse Anywhere
Episode: How Warehouse Anywhere Helps Storage Owners Scale NOI Effortlessly
Richard Dalyai
Neurosurgeon and Co-founder of Self Storage Brothers
Self Storage Brothers
Episode: Is Storage Harder Than Brain Surgery? Dr. Richard Dalyai Shares the Reality
Will Skillman
Founder and CEO of Trowbridge Development
Trowbridge Development
Episode: Why Will Skillman Went All-In on Midwest Small Bay Flex (And Won)
Zach Dickens
Chief Investment Officer
Extra Space Storage
Episode: Inside the Deals That Changed Self-Storage Forever with Zack Dickens
Andrew Dunn
Principal and co-founder of Value Add Cowboys Development
Value Add Cowboys Development
Episode: There's no secret to Andrew Dunn's success in Commercial Real Estate! He just never stops showing up.
Maggie Bode
Head of Enterprise Sales at Uniti AI
Uniti AI
Episode: The Future of Self Storage Is SPEED, Not Price
Jim McGuffin
Managing Director at Hirewell
Hirewell
Episode: Jim McGuffin and Hirewell have mastered the art of placing great talent for Self Storage.
James Coakley
President of Care Equities and Treasure Island Storage; former president of the New York Self Storage Association
Care Equities / Treasure Island Storage
Episode: James Coakley: 30 Years in NYC Self-Storage, Safeguarding Its Next Generation
Scott Zucker
Self Storage legal expert and hall-of-famer in the SSA
Self Storage Legal Network / WZLegal
Episode: An entire legal career in Self Storage has Scott Zucker's fingerprints everywhere.

Host

Thaddeus Campbell
Host of Stories Behind the Door

Reviews

5.0 out of 5 stars from 7 ratings
  • Gold nuggets galore!

    One of the best self storage podcasts out there. Thad always has industry leading insightful guests on that provide excellent value.

    Apple Podcasts
    5
    Jeremiah Benson
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show consistently delivers practical, battle-tested strategies for operators and investors.
Gold nuggets galore!
One of the best self storage podcasts out there. Thad always has industry leading insightful guests on that provide excellent value.

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Talking Points

Recent interactions between the hosts and their guests.

Small Bay Flex is the Darling of Commercial Real Estate and Doors and Spaces is taking Advantage
Q: How is AI expected to affect your workflow and portfolio growth?
RJ likens AI to an early-stage technology that can act as a junior analyst, helping with research, deal screening, and market reports, while acknowledging it won't replace humans but will enhance productivity for those who use it effectively.
Small Bay Flex is the Darling of Commercial Real Estate and Doors and Spaces is taking Advantage
Q: What is your strategy for Doors and Spaces and how do you work with brokers and data sources?
The strategy leans on broker input, clustering assets in markets, and building a repeatable product that emphasizes last-mile delivery and a unified brand, while leveraging data from specialized sources and market talks rather than relying solely on traditional real estate databases.
Small Bay Flex is the Darling of Commercial Real Estate and Doors and Spaces is taking Advantage
Q: What is Small Bay Flex and how did it become such a buzzword in commercial real estate?
RJ explains that Small Bay Flex is a niche, often old 1970s product with strong rent dynamics and growth potential due to infill locations, broker networks, and the ability to repurpose space for small businesses; the format is evolving as data becomes more standardized.
QC Capital is on the forefront of the Small Bay Flex wave
Q: What operational efficiencies make Small Bay Flex attractive compared to self-storage?
Key points include absolute triple net leases, minimal day-to-day management, tenants handling most operating costs, and proactive owner engagement at close to reassure tenants—while still allowing for growth through extensions and customizable office space within units.
QC Capital is on the forefront of the Small Bay Flex wave
Q: How did you get into Small Bay Flex as an asset class, and what attracted you to it?
Chris explains that his team came from a diversified real estate background, saw saturation and higher maintenance in self-storage, and identified Small Bay Flex as a cash-flowing, lower-operational alternative. They pursued a partnership to capitalize on development in Charlotte and the Southeast, with a plan to diversify across multiple sites.

Audience Metrics

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Frequently Asked Questions About Stories Behind the Door

What is Stories Behind the Door about and what kind of topics does it cover?

The series centers on bold operators, investors, and technology disruptors shaping the self-storage and flex-space world. Conversations span high-stakes real estate deals, fleet-footed growth in niche assets like small-bay flex, and the evolving role of AI and customer service in speed and efficiency. Guests range from neurosurgeons-turned-entrepreneurs and NYC developers to legal experts and recruitment chiefs, offering actionable playbooks, leadership lessons, and market insights drawn from multi-location operations, capital markets, and policy dynamics. A standout throughline is the blend of hands-on operations with strategic vision—showing how culture, data, and technology intersect to grow storaged-focused businesses while remaining ro... more

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Which podcasts are similar to Stories Behind the Door?

These podcasts share a similar audience with Stories Behind the Door:

1. Storage Unlocked
2. Students of Storage
3. Small Bay Industrial Show
4. Creating Wealth Through Self Storage
5. Self Storage Lab

How many episodes of Stories Behind the Door are there?

Stories Behind the Door launched 2 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Stories Behind the Door?

Recent guests on Stories Behind the Door include:

1. Laura Holmes
2. Richard Dalyai
3. Will Skillman
4. Zach Dickens
5. Andrew Dunn
6. Maggie Bode
7. Jim McGuffin
8. James Coakley

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