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Artwork for Storage Unlocked

Storage Unlocked

Thaddeus Campbell
Self Storage
Self-Storage Industry
Public Storage
Artificial Intelligence
Extra Space Storage
Small Bay Flex
National Storage Affiliates
10 Federal
Storpro
AI In Self Storage
Artificial Intelligence In Storage
Federal Reserve
New York City
AI In Storage
Cap Rates
Consolidation In Storage Industry
New England
Public Storage / NSA / Reits
Wall Street Journal
Institutional Capital

Storage Unlocked is where self-storage meets reality. Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience. Whether you'... more

PublishesWeeklyEpisodes59Foundeda year ago
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Artwork for Storage Unlocked

Latest Episodes

Can an independent regional operator genuinely beat the monolithic REITs when their same-store revenue flatlines at a mere 0.1%?

In this episode of Storage Unlocked, I sit down with Andrew Jones, the Senior Vice President of Third Party at GoStore ... more

In this highly tactical episode of Storage Unlocked, I am sitting down with Kusiima Boswell, co-founder of Terrakotta, to uncover why the real alpha in July 2026 commercial real estate is about processing speed and data validation. We move beyond the... more

Is your facility a real estate business or a technology platform that happens to sell a storage product? I am your host, Thaddeus Campbell, and in this episode of Storage Unlocked, I am joined by Jessica Johnson (The Storage Group) to pull back the c... more

I am your host, Thaddeus Campbell, and in this blockbuster episode of Storage Unlocked, I sat down with Chris Taylor, the Chief AI Officer at 10 Federal, to deconstruct the massive technological consolidation rewriting the self-storage industry in 20... more

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Recent Guests

Jessica Johnson
Executive at The Storage Group, involved with Aiden Chat
The Storage Group
Episode: Award-Winning AI Meets Industry Change: Jessica Johnson's Storage Forecast
Chris Taylor
Chief Intelligence Officer at 10 Federal
10 Federal
Episode: Chief AI Officer at 10 Federal says AI will create jobs not cost them. But you will work differently
John Lindsey
Founder President of Lindsey Self-Storage Group
Lindsey Self-Storage Group
Episode: Two of the Best Brokers in Storage break down the state of the market.
Ryan Chapman
Co-founder of Lumio, former Apple AI engineer
Lumio
Episode: The Age of AI Voice Agents is here.
Tyler Harper
Co-founder of Patchwork Labs, operator at Homegrown Storage
Patchwork Labs / Homegrown Storage
Episode: The Age of AI Voice Agents is here.
Albert Kim
Co-founder of StoragePilot AI, former Public Storage executive
StoragePilot AI
Episode: The Age of AI Voice Agents is here.
Brett Turner
Co-founder, Senior Managing Director at BKM Capital Partners
BKM Capital Partners
Episode: Small Bay Institutionalized: Tech-Native Tenants, $40K Cobots, and the Eversource Power Crisis
Jeremiah Boucher
Founder, CEO of Patriot Holdings
Patriot Holdings
Episode: Small Bay Institutionalized: Tech-Native Tenants, $40K Cobots, and the Eversource Power Crisis
Brian Whitmer
Founder and Managing Director of Doors and Spaces
Doors and Spaces
Episode: Small Bay Institutionalized: Tech-Native Tenants, $40K Cobots, and the Eversource Power Crisis

Host

Thaddeus Campbell
Host of Storage Unlocked

Reviews

5.0 out of 5 stars from 2 ratings
  • Excellent self storage podcast!

    Such great operational and industry information being shared. Every investor and operator should be listening to this podcast.

    Apple Podcasts
    5
    Jeremiah Benson
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A go-to for practical, data-backed storage industry analysis.
Clear, uncensored discussions that cut through fluff with real-world context.
Consistently valuable for underwriting and strategy in self-storage.
Great operational and industry insights for investors and operators.

Talking Points

Recent interactions between the hosts and their guests.

One of the bright lights of the Storage Industry passes away
Q: What is PS 4.0 and why does it matter for Public Storage and the broader industry?
PS 4.0 is a strategy to digitalize operations, enhance customer interactions digitally (PS Next), and accelerate acquisitions and development. It matters because it aims to improve margins, enable smarter capital deployment, and scale operations in a competitive market.
Another Half Billion in Storage Capital and the 1st C-Suite Head of AI in the Industry
Q: What's the takeaway from the faith-driven segment with Jane Sauls for business leaders?
Core values, perseverance, and faith provide resilience during downturns and can align teams around a shared mission beyond pure financial metrics.
Another Half Billion in Storage Capital and the 1st C-Suite Head of AI in the Industry
Q: How does Public Storage's capital activity affect smaller players and deal flow?
Rising capital for acquisitions and development creates opportunities but also increases competition; smaller firms may struggle to compete on large portfolios unless they scale or specialize.
Another Half Billion in Storage Capital and the 1st C-Suite Head of AI in the Industry
Q: What signals are you seeing about AI adoption in the self-storage space right now?
The guests describe a shift from cosmetic AI integration to foundation-level use, predicting that firms embedding AI into core platforms will outperform peers who rely on external add-ons.
Where is Storage Headed
Q: StorPro and the model: what exactly is StorPro and why pursue this path?
StorPro is a premium, member-focused storage concept that combines large-format, secure spaces with a white-glove, community-driven experience. It aims to differentiate from traditional storage by reframing customers as members and by leveraging data-driven development to keep build costs low while delivering upscale amenities and a strong ecosystem for business and recreational users.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Storage Unlocked

What is Storage Unlocked about and what kind of topics does it cover?

This show consistently centers on data-driven, reality-first analysis of the self-storage industry, with frequent dives into AI adoption, market consolidation, and how capital, branding, and technology intersect with operations. Episodes often explore practical implications for operators and investors alike — from cost-cutting tech like AI-driven voice agents to merger dynamics, cap rates, and third-party management — all grounded in real-world anecdotes and market data. A notable edge is the willingness to tackle both macro trends and hands-on execution, making it valuable for listeners who want usable insights, not just headlines. A recurring strength is linking technology to tangible outcomes such as occupancy, operating income, and cust... more

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Which podcasts are similar to Storage Unlocked?

These podcasts share a similar audience with Storage Unlocked:

1. Stories Behind the Door
2. Creating Wealth Through Self Storage
3. Self Storage Income
4. The Good, Bad, & the Ugly of Self Storage
5. The Self Storage University Podcast

How many episodes of Storage Unlocked are there?

Storage Unlocked launched a year ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Storage Unlocked?

Recent guests on Storage Unlocked include:

1. Jessica Johnson
2. Chris Taylor
3. John Lindsey
4. Ryan Chapman
5. Tyler Harper
6. Albert Kim
7. Brett Turner
8. Jeremiah Boucher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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