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Artwork for Storage Unlocked

Storage Unlocked

Thaddeus Campbell
Self Storage
Public Storage
Self-Storage Industry
Artificial Intelligence
Self Storage Industry
Small Bay Flex
Extra Space Storage
Federal Reserve
National Storage Affiliates
Extra Space
Trojan Storage
Reits
Interest Rates
Truck Parking Club
10 Federal
SB 709
Real Estate
AI In Self Storage
Tract IQ
Storpro

Storage Unlocked is where self-storage meets reality. Hosted by Thaddeus Campbell, this no-fluff podcast dives into the hard numbers, bold opinions, and surprising trends shaping the self-storage industry and beyond. From housing market shifts and economic red flags to untapped investment opportunities, Thaddeus and Chris break it all down with sharp insight and real-world experience. Whether you'... more

PublishesWeeklyEpisodes71Foundeda year ago
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Business NewsEducationNews

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Artwork for Storage Unlocked

Latest Episodes

What happens to self-storage fundamentals when residential homebuyer demand falls below its 2008 Great Financial Crisis low ?

I am your host, Thaddeus Campbell (Director of Business Development and Strategic Branding at S3 Partners), and on this ... more

What happens to your underwriting when borrowing costs move faster than cap rates ?

I am your host, Thaddeus Campbell (Director of Development at S3 Partners), and on this episode of Storage Unlocked, I am joined by Lauren Feeney, Director of Acq... more

Why are commercial real estate operators pivoting away from big-box industrial and traditional storage toward 1,500- to 5,000-sq-ft multi-tenant bays ?

I am your host, Thaddeus Campbell (Business Development Director at S3 Partners), and in this ... more

Can an independent self-storage operator survive the wave of institutional consolidation while still relying on a five-dollar padlock and an angle grinder ?

In this edition of Storage Unlocked, I am joined by Rob Kopp, founder of KISS Locks and o... more

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Recent Guests

Lauren Feeney
Director of Acquisitions at Trojan Storage
Trojan Storage
Episode: The 5-Year Refi Trap: Why Assets Are Selling at a Loss
Will Skillman
President, Founder, CEO of Trowbridge Development
Trowbridge Development
Episode: Small bay industrial base camp has become a go to resource for investors owners and developers.
Rob Kopp
Founder, inventor, and patent holder of KISS Locks; owner of American Storage South
KISS Locks / American Storage South
Episode: We break down the state of storage with a 20 year veteran of the industry.
Cody Payne
Founder of Small Bay Feasibility; partner at Flex Parks USA
Flex Parks USA
Episode: Cody Payne explains the rise of Small Bay and what is happening in both acquisition and development
Travis Morrow
President of National Self Storage
MSM's The Show / National Self Storage
Episode: Why did Storage need another option. Travis Morrow says exactly what made him enter the arena.
Sydnie Wilda
Executive/Operator involved with Truck Parking Club
Truck Parking Club
Episode: 2M Truckers needing a safe place to rest, are helping solve storage operators' shrinking margins.
Noah Starr
CEO of TractIQ
TractIQ
Episode: Noah Starr, CEO of TractIQ, breaks down Q2 Storage earnings and the PSA acquisition of NSA
Maurice Pogoda
Founder/CEO, National Storage
National Storage
Episode: Maurice Pogoda on 40 Years of Storage: Where Is the Market Heading?
Zach Sette
Founder, co-founder and CEO of Outbidd
Outbidd
Episode: Zach Sette saw opportunity and the unique skill sets of he and his brother made a solution possible.

Host

Thaddeus Campbell
Host of Storage Unlocked

Reviews

5.0 out of 5 stars from 2 ratings
  • Excellent self storage podcast!

    Such great operational and industry information being shared. Every investor and operator should be listening to this podcast.

    Apple Podcasts
    5
    Jeremiah Benson
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are often senior leaders and practitioners who deliver real-world insights.
Listeners praise the data-driven, no-fluff approach and practical takeaways for operators and investors.
The show is seen as a valuable resource for staying ahead of consolidation and technology trends in storage.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Cody Payne explains the rise of Small Bay and what is happening in both acquisition and development
Q: What makes Small Bay Feasibility valuable for developers and investors?
It provides a comprehensive, real-time data-driven view of markets, leasing dynamics, and product-specific metrics to support loan decisions, equity raises, and development timing.
Cody Payne explains the rise of Small Bay and what is happening in both acquisition and development
Q: When should someone order a World Engine report versus a full feasibility study?
A World Engine can be done after site evaluation and before negotiating an offer; a full feasibility is appropriate once under contract to verify numbers, markets, competition, and risks.
Noah Starr, CEO of TractIQ, breaks down Q2 Storage earnings and the PSA acquisition of NSA
Q: How should a smaller operator approach PSA-NSA in light of the deal?
Smaller operators should leverage public data and TractIQ's owner and development insights to evaluate markets where consolidation might shift competition, and consider how offline units coming online could affect demand in nearby locations.
Noah Starr, CEO of TractIQ, breaks down Q2 Storage earnings and the PSA acquisition of NSA
Q: What does the NSA acquisition mean for public market investors and everyday operators?
It broadens Public Storage's footprint across markets, compresses cap rates in some cases, and demands new strategies for pricing and portfolio management as NSA assets come online and are integrated; operators should watch how disclosures evolve for a clearer view of synergies and revenue uplift.
Zach Sette saw opportunity and the unique skill sets of he and his brother made a solution possible.
Q: What was the motivation to start the company with your brother?
Zach shares that entrepreneurship runs in their family and their complementary skills—one brother focused on CRE and development, the other on software engineering—creating a natural path to build a platform tailored to industry needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Storage Unlocked

What is Storage Unlocked about and what kind of topics does it cover?

This show consistently centers on the self-storage industry's economics, technology adoption, and market dynamics, with a strong emphasis on data-driven analysis, financing headwinds, and the impact of consolidation. Episodes frequently explore operational tech, AI-enabled workflows, and ancillary revenue opportunities, often pairing practical business tactics with macro market signals. Noteworthy is the blend of operator perspectives, CRE tech founders, and industry executives discussing how to navigate rising rates, cap rate compression, and the evolving role of third-party management in a tech-forward, highly data-informed landscape.

Where can I find podcast stats for Storage Unlocked?

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How many listeners does Storage Unlocked get?

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What are the audience demographics for Storage Unlocked?

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How many subscribers and views does Storage Unlocked have?

To see how many followers or subscribers Storage Unlocked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Storage Unlocked?

These podcasts share a similar audience with Storage Unlocked:

1. Stories Behind the Door
2. Gabfocus Self Storage Podcast
3. Creating Wealth Through Self Storage
4. Students of Storage
5. The Self Storage Show

How many episodes of Storage Unlocked are there?

Storage Unlocked launched a year ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Storage Unlocked?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Storage Unlocked?

Rephonic pulls ratings and reviews for Storage Unlocked from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Storage Unlocked?

Recent guests on Storage Unlocked include:

1. Lauren Feeney
2. Will Skillman
3. Rob Kopp
4. Cody Payne
5. Travis Morrow
6. Sydnie Wilda
7. Noah Starr
8. Maurice Pogoda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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