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On the Rox

Roxhill Media
London
The Sunday Times Magazine
Public Relations
Telegraph
Freedom Of Information
Parenting
The Times
Roxhill Media
Travel Journalism
UK Politics
Personal Narratives
Good Housekeeping
Guardian (the Guardian)
Books
Journalism
Good Housekeeping Institute
Food and Drink
Investment Week
FT Globetrotter
Telegraph Travel

Welcome to On The Rox, a podcast from Roxhill Media, that asks some of the best journalists in the UK their solutions to the kinds of dilemmas that PRs confront daily. We know that there’s not a one-size-fits-all way of communicating with journalists. So we’re going direct to the writers in the newsroom to hear how they like to work with PRs and find out how you can stand out in their inboxes. www... more

PublishesWeeklyEpisodes26Foundeda year ago
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Latest Episodes

Angus Mitchell, Lead Producer at Times Radio, tellsus what makes late-night different, the jaw-dropping stats about their viral video views, and breaks down who’s listening – it’s an impressive ABC1 audience, with thousands of American listeners, too... more

The Times' new London section is a big opportunity for PRs – a national desk dedicated to capital-city stories, with space still up for grabs. Senior Commissioning Editor Sidonie Wilson tells us what she's looking for and how best to get in touch. Ho... more

In this episode, Olivia Petter – an award-winning freelance journalist, podcast, author and columnist at The Independent – takes us inside the world of personal narratives and explains why they have become such a successful format. In the age of soci... more

Summer is peak season for travel crises – from EU entry rules to wildfires to press trips gone wrong. Travel journalist James Stewart explains what PRs need ready, and why staying silent is the worst move you can make.

Host : Alessia Horwich @Lessyb... more

The Guardian is a treasure trove of opportunities for books features, interviews, and reviews. Books Writer Emma Loffhagen breaks down exactly what the slots are, and how PRs can make the most of them.

Host : Alessia Horwich @Lessybella

Guest : Emm... more

AI is changing what the Times and The Sunday Times publishes. Elyse Popplewell, former Director of Audience, shares what that looks like in practice – and how PRs can stay a step ahead.

Host : Alessia Horwich @lessybella

Guest : Elyse Popplewell @... more

Don't wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PRs is actually in the run-up to the big day, the financial topics his readers actually care about, and ho... more

What does the traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the scenes of FT Globetrotter, the Financial Times’ city travel section, with Niki Blasina, Deputy Editor. She... more

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Recent Guests

Angus Mitchell
Lead producer on the Carol Walker Show at Times Radio
Times Radio
Episode: Why PRs should get their clients on late-night radio
Sidonie Wilson
Senior commissioning editor at The Times London
The Times London
Episode: How to pitch to The Times London section
Olivia Petter
Relationships writer at The Independent
The Independent
Episode: How to pitch personal narratives
James Stewart
Freelance travel writer
Freelance travel writer
Episode: How to respond to a summer travel crisis
Emma Loffhagen
Books writer
The Guardian
Episode: How to pitch books to the Guardian
Elyse Popplewell
Former director of audience at The Times and Sunday Times
The Times and Sunday Times
Episode: How AI is impacting strategy at The Times & Sunday Times
Chris Price
Publications Markets editor
The Telegraph
Episode: How to pitch around the budget to the Telegraph Live Blog
Niki Blasina
Deputy editor of FT Globetrotter
Financial Times
Episode: How to pitch to FT Globetrotter
Eve Maddock-Jones
Editor at Investment Week
Investment Week
Episode: Why PRs should pitch to trade publications

Host

Alessia Horwich
Host of On the Rox; guiding the interview and presenting topics from Roxhill Media

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Talking Points

Recent interactions between the hosts and their guests.

Why PRs should get their clients on late-night radio
Q: Are there other ways PRs can help you beyond the main disco slot?
Yes, providing timely, topic-relevant angles, offering guests with unique viewpoints, and suggesting topics or brands that can broaden the conversation beyond a single story; also keep in mind the timing and who has done what before.
Why PRs should get their clients on late-night radio
Q: What should be included in the outreach email to maximize the chances of a booking?
A clear subject line that specifies disco if that is the target segment, a concise story or angle, and the guest's broadcasting background and availability to demonstrate suitability for live or flexible timing.
Why PRs should get their clients on late-night radio
Q: What are your three essential bits of advice for PRs who are trying to get their spokespeople on your show?
Know the show and pitch to the right presenter; use disco in the disco slot subject line to cut through; and clearly state timings and broadcasting experience to show the guest is broadcast-friendly and adaptable.
How to Pitch Books to The Times & Sunday Times
Q: What makes a subject line or pitch stand out in a newsroom inbox?
Subject lines that hint at exclusivity or a viral potential story, and pitches that quickly point to a compelling, testable hook—especially if it connects to a current in-office discussion—tend to perform better.
How to Pitch Books to The Times & Sunday Times
Q: How important is it for PRs to personalize pitches to the journalist's world and personal interests?
Very important. Pitchers should consider who in the journalist's circle would care about the story and tailor the angle to that audience, not just rely on hype; specificity like a standout chapter helps.

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Frequently Asked Questions About On the Rox

What is On the Rox about and what kind of topics does it cover?

This show centers on the practical realities of working with journalists, offering actionable guidance for PRs and brand teams on how to tailor pitches, manage newsroom relationships, and secure meaningful coverage. Across episodes, listeners hear from editors, reporters, and media strategists about topics like how to pitch personal narratives, how to handle crisis coverage, the nuances of pitching to trade and consumer outlets, and the evolving role of AI, data, and evergreen content in editorial decision-making. Notable threads include timing, exclusivity, audience-fit, and the importance of building trust and in-person relationships with editors. The format regularly surfaces concrete tips—from crafting headlines and subject lines to ide... more

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Which podcasts are similar to On the Rox?

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1. Table Manners with Jessie and Lennie Ware
2. The Rest Is Entertainment
3. The Rest Is Politics: US

How many episodes of On the Rox are there?

On the Rox launched a year ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On the Rox?

Recent guests on On the Rox include:

1. Angus Mitchell
2. Sidonie Wilson
3. Olivia Petter
4. James Stewart
5. Emma Loffhagen
6. Elyse Popplewell
7. Chris Price
8. Niki Blasina

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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