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On the Rox

Roxhill Media
The Sunday Times Magazine
Public Relations
Telegraph
Freedom Of Information
Parenting
The Times
Travel Journalism
UK Politics
Guardian (the Guardian)
Good Housekeeping
Personal Narratives
Books
Good Housekeeping Institute
Food and Drink
Investment Week
FT Globetrotter
Telegraph Travel
London
Relative Values
Life In the Day

Welcome to On The Rox, a podcast from Roxhill Media, that asks some of the best journalists in the UK their solutions to the kinds of dilemmas that PRs confront daily. We know that there’s not a one-size-fits-all way of communicating with journalists. So we’re going direct to the writers in the newsroom to hear how they like to work with PRs and find out how you can stand out in their inboxes. www... more

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Latest Episodes

The Times' new London section is a big opportunity for PRs – a national desk dedicated to capital-city stories, with space still up for grabs. Senior Commissioning Editor Sidonie Wilson tells us what she's looking for and how best to get in touch. Ho... more

In this episode, Olivia Petter – an award-winning freelance journalist, podcast, author and columnist at The Independent – takes us inside the world of personal narratives and explains why they have become such a successful format. In the age of soci... more

Summer is peak season for travel crises – from EU entry rules to wildfires to press trips gone wrong. Travel journalist James Stewart explains what PRs need ready, and why staying silent is the worst move you can make.

Host : Alessia Horwich @Lessyb... more

The Guardian is a treasure trove of opportunities for books features, interviews, and reviews. Books Writer Emma Loffhagen breaks down exactly what the slots are, and how PRs can make the most of them.

Host : Alessia Horwich @Lessybella

Guest : Emm... more

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Recent Guests

Olivia Petter
Relationships writer at The Independent
The Independent
Episode: How to pitch personal narratives
James Stewart
Freelance travel writer
Freelance travel writer
Episode: How to respond to a summer travel crisis
Emma Loffhagen
Books writer
The Guardian
Episode: How to pitch books to the Guardian
Elyse Popplewell
Former director of audience at The Times and Sunday Times
The Times and Sunday Times
Episode: How AI is impacting strategy at The Times & Sunday Times
Chris Price
Publications Markets editor
The Telegraph
Episode: How to pitch around the budget to the Telegraph Live Blog
Niki Blasina
Deputy editor of FT Globetrotter
Financial Times
Episode: How to pitch to FT Globetrotter
Eve Maddock-Jones
Editor at Investment Week
Investment Week
Episode: Why PRs should pitch to trade publications
Jo Finney
Books editor at Good Housekeeping
Good Housekeeping
Episode: How to pitch books to Good Housekeeping
Helen Davies
Editorial Projects Director
The Times / Sunday Times
Episode: How to pitch parenting content to The Times & Sunday Times

Host

Alessia Horwich
Host of On the Rox; guiding the interview and presenting topics from Roxhill Media

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Talking Points

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How to Pitch Books to The Times & Sunday Times
Q: What makes a subject line or pitch stand out in a newsroom inbox?
Subject lines that hint at exclusivity or a viral potential story, and pitches that quickly point to a compelling, testable hook—especially if it connects to a current in-office discussion—tend to perform better.
How to Pitch Books to The Times & Sunday Times
Q: How important is it for PRs to personalize pitches to the journalist's world and personal interests?
Very important. Pitchers should consider who in the journalist's circle would care about the story and tailor the angle to that audience, not just rely on hype; specificity like a standout chapter helps.
How to Pitch Books to The Times & Sunday Times
Q: What are the main things a PR should remember when pitching a book that isn't a massive bestseller?
Lead time is crucial, direct the editor to the best extractable section, and present a compelling, personal hook that makes the book sing on the page. Also, avoid clichés and prove the story will engage readers from the first pages.
How to Prepare your Spokesperson for a TV Interview
Q: What is the most common thing that goes wrong in these interviews?
Tech and setup issues, like poor lighting, bad audio, or unstable connections, can derail an interview even with a great spokesperson, so preparation and a good home or studio setup are crucial.
How to place op-eds in City AM
Q: What should PRs include in a pitching brief?
Include a few bullet points outlining the argument, why the writer is the best person to speak on it, and a compelling hook; links to sources or reports are very valuable, as they help with credibility and faster edits.

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Frequently Asked Questions About On the Rox

What is On the Rox about and what kind of topics does it cover?

This show centers on the practical realities of working with journalists, offering actionable guidance for PRs and brand teams on how to tailor pitches, manage newsroom relationships, and secure meaningful coverage. Across episodes, listeners hear from editors, reporters, and media strategists about topics like how to pitch personal narratives, how to handle crisis coverage, the nuances of pitching to trade and consumer outlets, and the evolving role of AI, data, and evergreen content in editorial decision-making. Notable threads include timing, exclusivity, audience-fit, and the importance of building trust and in-person relationships with editors. The format regularly surfaces concrete tips—from crafting headlines and subject lines to ide... more

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Which podcasts are similar to On the Rox?

These podcasts share a similar audience with On the Rox:

1. The Rest Is Entertainment

How many episodes of On the Rox are there?

On the Rox launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On the Rox?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on On the Rox?

Recent guests on On the Rox include:

1. Olivia Petter
2. James Stewart
3. Emma Loffhagen
4. Elyse Popplewell
5. Chris Price
6. Niki Blasina
7. Eve Maddock-Jones
8. Jo Finney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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