Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Emotion and Experience
Psychology Of Experience
Persuasion
Word Of Mouth Marketing
Consumer Behavior
Mcdonald's
Negotiation Tactics
Social Proof
Voting
Civic Engagement
Behavioral Psychology
Football
Online Reviews
Negotiation
Mirroring
Winston Churchill
Branding
Political Campaigns

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes287Founded7 years ago
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Artwork for Nudge

Latest Episodes

I get a lot of questions about pricing.

Should I start with our most expensive item first?

Should I use precise prices instead of rounded ones when negotiating?

Should I name competitors when comparing prices?

Today, with pricing expert Dr Markus... more

Most restaurants have a major problem.

Paying the bill.

Give the bill too early, and the customer feels rushed. Too late, and they feel ignored.

To solve this problem (and many more), Will Guidara turned to behavioural science.

And his solution h... more

In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands.

The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work.

Tam O’Braan (... more

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.

But Will’s not a standard restaurateur. He didn’t just focus on creating the best food.

He used psychology and behavioural science to build the best experience.

Li... more

Key Facts

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Recent Guests

Markus Husemann-Kopetzky
Pricing expert, guest researcher at Freie Universität Berlin, founder of the Price Management Institute
Freie Universität Berlin; Price Management Institute
Episode: Learn psychological pricing in 24 minutes
Jaega Wise
British beer sommelier, broadcaster, and co-founder of Wildcard Brewery
Wildcard Brewery, BBC
Episode: How this fraudster sold fake Scottish tea to the rich & famous
Will Guidara
Chef, restaurateur, former co-owner of Eleven Madison Park
Eleven Madison Park / Unreasonable Hospitality
Episode: Will Guidara: “Here’s how I built the world’s #1 restaurant"
Katie Slocombe
Professor of psychology studying chimpanzee behavior
University of York
Episode: Are we all just status-seeking monkeys?
Tom Bowden-Green
Senior Lecturer in Marketing and author of Marketing and Psychology
Bristol Business School
Episode: When you can’t stop seeing the thing you’ve just discovered
Luan Wise
Marketing Consultant and Trainer, co-author of Marketing and Psychology
Episode: When you can’t stop seeing the thing you’ve just discovered
Mehdi Buhassun
Author of the book, Why Did You Buy That Drink? The Surprising Science Behind Everyday Purchases.
Episode: The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
Dr. Robert Cialdini
Author and behavioral scientist known for his work on the psychology of persuasion and influence.
Cialdini Institute
Episode: Robert Cialdini: “This study on 6,700 websites proved my principle!”
Sunita Sah
Physician turned organizational psychologist and professor of management and organizations at Cornell University.
Cornell University
Episode: Why is it so hard to say no?

Host

Phill Agnew
Host of Nudge

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmarka month ago
  • Fabulous for insightful tips

    Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.

    Apple Podcasts
    5
    Ur ghul21
    United Kingdom3 months ago
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States5 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia6 months ago
  • The one to listen to

    Always insightful. And implementable as well. Highly recommended.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few episodes occasionaly felt overly self‑promotional or fragmented, but overall very strong.
Consistently high production quality and actionable tips.
Thoughtful, practical insights that are easy to apply.
Listeners appreciate the guest lineup and host's clear explanations.
Well‑researched, concise episodes with strong guest variety.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Learn psychological pricing in 24 minutes
Q: Should I present a discount in a textbook way, like 'save 40%'?
Novel discount framing can grab attention and increase purchase likelihood by shifting how customers think about the value of the deal, sometimes more effectively than traditional percentage-based framing.
Are we all just status-seeking monkeys?
Q: But how do chimps gain this high power, and what strategies do they use?
Power comes from a combination of physical strength and strategic social tactics, including coalition-building, grooming, and selective aggression, which help individuals ascend and maintain leadership within the group.
Are we all just status-seeking monkeys?
Q: But can we really understand what a primate is thinking? We can't communicate with chimps. So how does Katie study them?
Katie explains that researchers rely on observable behavior and carefully designed experiments, including wild observations and controlled simulations, to infer intention, communication, and social strategies.
When you can’t stop seeing the thing you’ve just discovered
Q: Is there a way to avoid the projection bias?
One way to tackle it is to make a public statement or pre-commitment to a decision.
The nudge that persuaded Aussies to stop speeding
Q: What was the need for the campaign, and how did it relate to consumer psychology?
The campaign aimed to reduce road deaths related to low-level speeding, leveraging the availability bias to shift public perception that speeding is less dangerous compared to wildlife. This was part of a broader effort to tackle the misconception that low-level speeding is not risky.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

A practical, science‑backed exploration of consumer psychology, marketing, and decision making. Episodes routinely blend academic insights with real‑world examples, covering topics like pricing psychology, social proof, cognitive biases, and leadership applications. Guests range from pricing researchers and behavioral scientists to marketing thinkers, delivering concise, actionable takeaways that listeners can apply to campaigns, product design, and strategy. Noteworthy are episodes that connect rigorous theory to tangible tactics, the regular use of case studies, and a consistently high production standard that makes complex ideas easy to grasp for practitioners. Potential listeners who enjoy evidence‑based nudges, quick wins, and cross‑di... more

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Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

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How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Diary Of A CEO with Steven Bartlett
4. The Digital Marketing Podcast
5. Choiceology with Katy Milkman

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 287 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Markus Husemann-Kopetzky
2. Jaega Wise
3. Will Guidara
4. Katie Slocombe
5. Tom Bowden-Green
6. Luan Wise
7. Mehdi Buhassun
8. Dr. Robert Cialdini

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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