
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 293 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.
That's how far people will go to look fit online.
This episode explains the psychology behind why being watched changes everything.
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Owain’s book: ... more
Professor Richard Wiseman searched for the world’s funniest joke.
He found it.
But it wasn’t what he expected.
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Richard’s book Quirkology: amzn.to/4shYOJ6
Richard’s book 59 Seconds: amzn.to/3Pf9pWI
Richard’s SubStack: https:/... more
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens.
He didn't trust his willpower, so he removed the choice entirely.
Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commi... more
Warning, you’ll hear a lie in this episode.
You won’t be told it's a lie.
And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these.
Today on Nudge, Professor Rich... more
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The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.
Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.
I absolutely love this podcast. Simple, easy to understand, yet so informative :)
I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #65 | |
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Apple Podcasts | #121 | |
Apple Podcasts | #14 | |
Apple Podcasts | #24 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, science‑backed exploration of consumer psychology, marketing, and decision making. Episodes routinely blend academic insights with real‑world examples, covering topics like pricing psychology, social proof, cognitive biases, and leadership applications. Guests range from pricing researchers and behavioral scientists to marketing thinkers, delivering concise, actionable takeaways that listeners can apply to campaigns, product design, and strategy. Noteworthy are episodes that connect rigorous theory to tangible tactics, the regular use of case studies, and a consistently high production standard that makes complex ideas easy to grasp for practitioners. Potential listeners who enjoy evidence‑based nudges, quick wins, and cross‑di... more
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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These podcasts share a similar audience with Nudge:
1. Uncensored CMO
2. Marketing Against The Grain
3. The Diary Of A CEO with Steven Bartlett
4. My First Million
5. The Digital Marketing Podcast
Nudge launched 7 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Nudge include:
1. Richard Wiseman
2. Owain Service
3. Sir Robin Day
4. Nir Eyal
5. Jaega Wise
6. Will Guidara
7. Markus Husemann-Kopetzky
8. Katie Slocombe
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