Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes308Founded7 years ago
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Artwork for Nudge

Latest Episodes

Have you ever finished a book you dislike just to say you’ve finished it?

Have you loaded up Duolingo at 11:55pm to keep the streak alive?

Have you felt the crushing disappointment of realising you forgot to record your run for Strava?

If so, metr... more

On April 26th, 2026, Sebastian Sawe did what many thought was impossible.

Running the marathon in under two hours.

Today on Nudge, I explain the psychological tricks Sawe may have used to break the record.

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Become an FSB member: get.fs... more

In 1997, Miss USA won Miss Universe with one perfectly judged answer.

She revealed just enough to charm, but not enough to shock.

Harvard professor Leslie John says that's scientifically proven to persuade.

Her research shows revealers are more li... more

Katy Milkman shares one technique that could keep you exercising for 55% longer.

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Become an FSB member: get.fsb.org.uk/nudge/

Unlock the Nudge Vaults: www.nudgepodcast.com/vaults

Katy’s book: amzn.to/3RF63xA

Katy’s pod... more

Key Facts

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Recent Guests

Leslie John
Harvard behavioral scientist and professor
Harvard Business School
Episode: How much should you reveal to your co-workers
Katy Milkman
Behavioral scientist and professor, Wharton School, University of Pennsylvania
Wharton School, University of Pennsylvania
Episode: Katy Milkman: “Here’s how to make exercise fun”
Jying Zhao
World-leading climate behavioral scientist
University of British Columbia (UBC)
Episode: Why fear won’t always persuade
Elizabeth Dunn
Professor and happiness researcher
University of British Columbia
Episode: Why fear won’t always persuade
Jesse Coren
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste
Andrew Spelman
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste
Shad D'Souza
freelance music journalist
Guardian Today in Focus
Episode: How these two marketers manipulate your music taste
Leidy Klotz
Professor and author of Subtract
University of Virginia
Episode: 88 out of 90 people fall for this bias. Do you?
Richard Shorten
Specialist in applying behavioural science to marketing
Independent/Marketing consultant
Episode: 88 out of 90 people fall for this bias. Do you?

Host

Phill Agnew
Host of Nudge

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Best marketing podcast ever

    I absolutely love this podcast. Now I notice and understand all the tricks that marketers use.

    Apple Podcasts
    5
    Ana EJ
    Germany11 days ago
  • Great listen

    I'm not in marketing but this is a fascinating podcast

    Apple Podcasts
    5
    Martin 11111101
    United Kingdom11 days ago
  • I look forward to each new episode every Monday morning

    Podchaser
    5
    matt69765
    11 days ago
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom4 months ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are top-tier experts who translate science into actionable tactics.
Host engages with questions and keeps episodes concise and high value.
Shows are consistently research-backed and practically useful for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Katy Milkman: “Here’s how to make exercise fun”
Q: Can temptation bundling work at scale, not just as a personal trick?
Yes, through well-designed interventions that create bite-sized goals and clear framing, organizations can apply the same principles to improve persistence and performance across large populations.
Katy Milkman: “Here’s how to make exercise fun”
Q: How did temptation bundling originate for you, Katy?
It stemmed from personal experiences in graduate school and observing how coupling enjoyable activities with important tasks could change motivation, leading to research that tested and validated the approach across contexts.
Can balsamic vinegar make beer better?
Q: What are the broader implications for everyday consumer decisions?
Expectations extend beyond taste to health, cognition, and performance. Labels, brand prestige, and even perceived price or origin can alter how people experience products, medications, and tasks, suggesting that thoughtful presentation can enhance perceived value and outcomes.
Can balsamic vinegar make beer better?
Q: Can you summarize the MIT study and its significance for marketing?
The MIT study manipulated knowledge about a beer's ingredients and the labeling; when labeled as MIT brew, participants liked it more, but when told it contained balsamic vinegar, fewer liked it, illustrating how expectations shape taste and preference. This shows marketers that framing and brand signals can alter consumer experience even with the same product.
Katy Milkman: Learn how to change habits in 39 minutes
Q: How do fresh starts influence behavior change, and can we manufacture them?
Fresh starts naturally attract us, but they can be manufactured by reframing dates as new beginnings, which can significantly increase goal initiation and participation in desired behaviors.

Audience Metrics

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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The show consistently centers on behavioral science, psychology, and practical marketing tactics drawn from academic research and real-world experiments. Episodes frequently explore how people think, decide, and act in business and everyday life, with a focus on actionable nudges, framing, and messaging that drive engagement, trust, and behavior change. A standout feature is the guest roster: leading researchers, university professors, and industry practitioners who translate complex science into practical takeaways, often reinforced with case studies from brands and campaigns. This mix makes it a strong fit for listeners seeking evidence-based insights they can apply to marketing, product design, and customer behavior. A notable strength i... more

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How many episodes of Nudge are there?

Nudge launched 7 years ago and published 308 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Leslie John
2. Katy Milkman
3. Jying Zhao
4. Elizabeth Dunn
5. Jesse Coren
6. Andrew Spelman
7. Shad D'Souza
8. Leidy Klotz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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