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Artwork for Nudge
Behavioral Science
Marketing
Emotion and Experience
Psychology Of Experience
Persuasion
Word Of Mouth Marketing
Consumer Behavior
Mcdonald's
Negotiation Tactics
Social Proof
Civic Engagement
Behavioral Psychology
Voting
Online Reviews
Football
Negotiation
Mirroring
Winston Churchill
Political Campaigns
Branding

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes264Founded7 years ago
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Artwork for Nudge

Latest Episodes

Britain’s most popular pint has a major flaw.

It takes 2 minutes to pour.

This should put people off. Most of us don’t love waiting at the bar.

And yet, despite this flaw, one in every nine British pints sold is Guinness.

Why?

Well, today’s gues... more

Five Guys was the fastest-growing fast food chain in the world.

And that’s partly due to one clever bit of menu psychology.

Today on Nudge, Richard Shotton explains:

- The psychology behind the Five Guys menu

- How Kraft made a healthier Mac & Ch... more

In 2020, the UK government told its citizens not to meet in groups of more than two.

Despite this rule, the UK government were caught holding lockdown-breaking parties, which involved the Prime Minister.

This ultimately led to Boris Johnson’s resig... more

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business.

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The Loop Marketing Playbook: clickhubs... more

Key Facts

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Recent Guests

Richard Shotton
Legendary author and applied behavioral scientist specializing in marketing.
Episode: The Surprising Menu Psychology Behind Five Guys’ Success
Michael Hallsworth
Chief Behavioural Scientist at the Behavioural Insights Team, author of 'The Hypocrisy Trap'
Behavioural Insights Team
Episode: Why did Partygate Make Voters so Angry?
Kipp Bodnar
Chief Marketing Officer at HubSpot and host of the podcast Marketing Against the Grain
HubSpot
Episode: How HubSpot’s CMO Uses AI: 4 Important Tips
Colin Fisher
An associate professor of Organizations and Innovation at University College London School of Management and the author of 'The Collective Edge'.
University College London
Episode: Is this famous team-building model wrong?
Dr. Matt Johnson
Professor at Holt International Business School at Harvard University, studying neuroscience's influence on marketing.
Harvard University
Episode: Why AI-generated content won't move you
Dan Davies
Author of The Unaccountability Machine and former economist.
Episode: When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
Zohran Mamdani
A 33-year-old democratic socialist and New York City mayoral candidate
Episode: Dissecting Zohran Mamdani’s winning marketing tactics
Phill Graves
Consumer psychologist, author of Consumerology, and founder of Shift Consultancy.
Shift Consultancy
Episode: Did I Get It Wrong? | Revisiting Priming
Phil Graves
Consumer psychologist, author of Consumerology, and founder of Shift Consultancy.
Episode: ‘New Coke’ and the marketing blunder of the century

Host

Phill Agnew
Host of discussions that explore the intersection of behavioral science and marketing, frequently interviewing experts and providing insights based on research.

Reviews

4.9 out of 5 stars from 1k ratings
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia17 days ago
  • The one to listen to

    Always insightful. And implementable as well. Highly recommended.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom5 months ago
  • Highlight of my day

    Whenever I see an email with the link to a new episode of Nudge, it is a highlight of my day. Phil's style is great and the guests are always interesting. As are the topics. Well done Phil!

    Apple Podcasts
    5
    yessireebob
    Australia5 months ago
  • Incredible marketing insights, you can use immediately!

    Only 2 podcasts in, I’m able to put these powerful insights into practice. Very easy to digest scientifically-based tips and knowledge to apply straight away to your business or job.

    Apple Podcasts
    5
    ラクラク532
    Canada5 months ago
  • Fantastic!

    One of the most insightful and entertaining podcasts out there.

    Apple Podcasts
    5
    vhffjhgftuk
    Germany5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the episodes to be consistently applicable to both professional realms and personal growth.
The podcast is praised for its high-quality production and well-researched content, making complex ideas digestible and relevant.
Some listeners express frustration with perceived political biases in content but overall affirm the value of the insights provided.
Feedback often highlights the engaging style of the host and the fascinating guests, adding depth to the topics discussed.
Listeners appreciate the actionable insights and practical applications of behavioral science in marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How HubSpot’s CMO Uses AI: 4 Important Tips
Q: How should marketers adapt to the changes brought by AI?
Kipp outlines four steps: Express, Tailor, Amplify, and Evolve to integrate AI effectively into marketing strategies.
Is this famous team-building model wrong?
Q: What does Colin Fisher argue about Tuckman's model?
Colin argues that Tuckman's model is oversimplified and doesn't accurately reflect how groups function, instead highlighting the importance of social norms and sensitivity.
Why AI-generated content won't move you
Q: Could AI content become preferred to human content?
There's evidence of individual differences in perceptions of AI art, where some may always prefer human-created content due to deeply held beliefs about art.
Dissecting Zohran Mamdani’s winning marketing tactics
Q: What role does kind of likeability play, not only in politics, but just in marketing in general?
Likeability has a significant impact as it enhances relatability, making voters and customers feel more connected.
Dissecting Zohran Mamdani’s winning marketing tactics
Q: What maybe he did differently that you perhaps haven't seen in a political campaign before in terms of persuasion?
He used a lot of interesting social media tactics and created relatable videos that made voters feel connected.

Audience Metrics

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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The episodes explore various aspects of behavioral science and psychology, particularly in relation to marketing and consumer behavior. Topics range from the effectiveness of team dynamics and social psychology to the implications of AI-generated content and framing in political campaigns. Noteworthy elements include insights on how subtle changes can significantly impact decision-making and marketing effectiveness, with a focus on actionable, research-backed strategies that listeners can implement in their own businesses. The podcast is designed for professionals interested in understanding and applying behavioral insights to enhance marketing strategies.

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Nudge?

Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Diary Of A CEO with Steven Bartlett
4. My First Million
5. Moneywise

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nudge?

Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Nudge?

Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Richard Shotton
2. Michael Hallsworth
3. Kipp Bodnar
4. Colin Fisher
5. Dr. Matt Johnson
6. Dan Davies
7. Zohran Mamdani
8. Phill Graves

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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