Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes316Founded8 years ago
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Artwork for Nudge

Latest Episodes

It’s never been easier to scam someone online.

Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products.

They leverage three powerful psychological biases to persuade the masses.

On today’s Nudge, I explain how... more

When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves.

So, is the stock market just vibes? Does national mood actually m... more

I think Sam Altman of OpenAI has deliberately tried to build his fame.

While other CEOs keep a low profile, he spends 95% of his time evangelising.

In this episode of Nudge, I explain why.

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Unlock the Nudge Vaults: www.nudgepodcast.com... more

Wiebe Wakker spent three years driving from the Netherlands to Australia.

Today on Nudge, we learn why.

And we study the psychology of dedication.

Listen to the bonus episode: nudge.kit.com/7ec0a99ab3

Warning, today’s episode contains exp... more

Key Facts

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Recent Guests

Alex Edmans
Professor of finance at London Business School and award-winning author
London Business School
Episode: Is the stock market just vibes?
Wiebe Wakker
Adventurer, entrepreneur, electric-vehicle traveler
Plug Me In Project
Episode: Why this man spent 3 years driving to Australia
Jo Evershed
CEO of Gorilla Experiment Builder, expert in experimental research platforms
Gorilla Experiment Builder
Episode: Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Caspar Meebus
Presenter on the Veritasim video
Veritasim
Episode: I tested Rory Sutherland’s business advice
Leslie John
Harvard professor and author
Harvard Business School
Episode: The worst mistake to make on Dragon’s Den / Shark Tank
C. Thi Nguyen
Associate professor of philosophy at the University of Utah
University of Utah
Episode: Are metrics controlling your life?
Katy Milkman
Behavioral scientist and professor, Wharton School, University of Pennsylvania
Wharton School, University of Pennsylvania
Episode: Katy Milkman: “Here’s how to make exercise fun”
Jying Zhao
World-leading climate behavioral scientist
University of British Columbia (UBC)
Episode: Why fear won’t always persuade
Elizabeth Dunn
Professor and happiness researcher
University of British Columbia
Episode: Why fear won’t always persuade

Host

Phill Agnew
Host of Nudge

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Best marketing podcast ever

    I absolutely love this podcast. Now I notice and understand all the tricks that marketers use.

    Apple Podcasts
    5
    Ana EJ
    Germany2 months ago
  • Great listen

    I'm not in marketing but this is a fascinating podcast

    Apple Podcasts
    5
    Martin 11111101
    United Kingdom2 months ago
  • I look forward to each new episode every Monday morning

    Podchaser
    5
    matt69765
    2 months ago
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom6 months ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are top-tier experts who translate science into actionable tactics.
Host engages with questions and keeps episodes concise and high value.
Shows are consistently research-backed and practically useful for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is the stock market just vibes?
Q: So how should you use this information? Should you change how you invest based on the music people listen to or the football results?
Edmans advises against building a strategy around those signals. Instead, investors and decision-makers should account for how their mood affects judgment and recognize that markets may overreact to prominent news while overlooking less visible fundamentals.
Is the stock market just vibes?
Q: So, is the stock market just vibes? Does national mood actually move the market?
Edmans says sentiment does affect markets. His research links football losses and music sentiment with changes in stock-market behavior, though he emphasizes that these findings are not direct trading instructions.
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Q: How do these insights translate into practical marketing tactics?
Use subtle, testable nudges like imagery, framing, or social proofs; ensure you test in simulated environments to understand subconscious effects before broad deployment.
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Q: What do these studies tell us about the limits of surveys and focus groups in understanding consumer behavior?
Behavioral tests often reveal actions that differ from what people say they would do; in several cases, people are unaware of the influence, yet their choices reflect subconscious cues.
Katy Milkman: “Here’s how to make exercise fun”
Q: Can temptation bundling work at scale, not just as a personal trick?
Yes, through well-designed interventions that create bite-sized goals and clear framing, organizations can apply the same principles to improve persistence and performance across large populations.

Audience Metrics

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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The show consistently centers on behavioral science, psychology, and practical marketing tactics drawn from academic research and real-world experiments. Episodes frequently explore how people think, decide, and act in business and everyday life, with a focus on actionable nudges, framing, and messaging that drive engagement, trust, and behavior change. A standout feature is the guest roster: leading researchers, university professors, and industry practitioners who translate complex science into practical takeaways, often reinforced with case studies from brands and campaigns. This mix makes it a strong fit for listeners seeking evidence-based insights they can apply to marketing, product design, and customer behavior. A notable strength i... more

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Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Marketing Against The Grain
4. ReThinking
5. Social Media Marketing Podcast

How many episodes of Nudge are there?

Nudge launched 8 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Alex Edmans
2. Wiebe Wakker
3. Jo Evershed
4. Caspar Meebus
5. Leslie John
6. C. Thi Nguyen
7. Katy Milkman
8. Jying Zhao

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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