Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes305Founded7 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Nudge

Latest Episodes

Katy Milkman shares one technique that could keep you exercising for 55% longer.

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Become an FSB member: get.fsb.org.uk/nudge/

Unlock the Nudge Vaults: www.nudgepodcast.com/vaults

Katy’s book: amzn.to/3RF63xA

Katy’s pod... more

To persuade someone, most of us are tempted to use fear.

We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habit... more

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry.

Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral.

Their methods shocked people.

Today on Nudge, I reveal how the... more

YouTube

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer.

When drinkers knew the beer contained vinegar, they hated it.

But when the researchers told them “this is our MIT brew," the majority loved it.

The study reveals the secr... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Jying Zhao
World-leading climate behavioral scientist
University of British Columbia (UBC)
Episode: Why fear won’t always persuade
Elizabeth Dunn
Professor and happiness researcher
University of British Columbia
Episode: Why fear won’t always persuade
Jesse Coren
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste
Andrew Spelman
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste
Shad D'Souza
freelance music journalist
Guardian Today in Focus
Episode: How these two marketers manipulate your music taste
Leidy Klotz
Professor and author of Subtract
University of Virginia
Episode: 88 out of 90 people fall for this bias. Do you?
Richard Shorten
Specialist in applying behavioural science to marketing
Independent/Marketing consultant
Episode: 88 out of 90 people fall for this bias. Do you?
Todd Rogers
Harvard professor
Harvard University
Episode: 88 out of 90 people fall for this bias. Do you?
Katy Milkman
Award-winning professor, Wharton School, author of How to Change
Wharton School, University of Pennsylvania; author of How to Change
Episode: Katy Milkman: Learn how to change habits in 39 minutes

Host

Phill Agnew
Host of a UK marketing podcast focused on behavioral science applied to branding and business strategy.

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom3 months ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark5 months ago
  • Fabulous for insightful tips

    Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.

    Apple Podcasts
    5
    Ur ghul21
    United Kingdom7 months ago
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States9 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few listeners note occasional stylistic criticisms but overall strong value and frequent responsiveness from the host.
Listeners praise the mix of rigorous discussion and real-world examples, with high-quality production and thoughtful guest selection.
Guests range from researchers to practitioners, offering practical takeaways you can apply immediately.
The host delivers science-backed, actionable marketing insights in a concise, engaging way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Can balsamic vinegar make beer better?
Q: What are the broader implications for everyday consumer decisions?
Expectations extend beyond taste to health, cognition, and performance. Labels, brand prestige, and even perceived price or origin can alter how people experience products, medications, and tasks, suggesting that thoughtful presentation can enhance perceived value and outcomes.
Can balsamic vinegar make beer better?
Q: Can you summarize the MIT study and its significance for marketing?
The MIT study manipulated knowledge about a beer's ingredients and the labeling; when labeled as MIT brew, participants liked it more, but when told it contained balsamic vinegar, fewer liked it, illustrating how expectations shape taste and preference. This shows marketers that framing and brand signals can alter consumer experience even with the same product.
Katy Milkman: Learn how to change habits in 39 minutes
Q: How do fresh starts influence behavior change, and can we manufacture them?
Fresh starts naturally attract us, but they can be manufactured by reframing dates as new beginnings, which can significantly increase goal initiation and participation in desired behaviors.
Katy Milkman: Learn how to change habits in 39 minutes
Q: What inspired Katy Milkman to write How to Change?
Her long-running research and desire to share scientifically grounded methods that help people change, driven by a pivotal realization about the daily decisions that most influence health and life outcomes.
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Q: Where can you find reliable insights? Do you have a database of evidence-backed tips to follow?
Pete promotes the Nudge Vaults—a database of over 500 evidence-backed insights—as a practical resource to apply behavioral principles like variable rewards and the power of free to emails and other customer communications.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The show consistently breaks down behavioral science and psychology to explain effective business and marketing moves. Episodes frequently center on branding, pricing, hospitality, and everyday decision-making, with practical takeaways that listeners can apply to campaigns, product design, and customer experiences. A standout feature is the blend of rigorous research with real-world case studies from diverse industries, along with guests who are practitioners and scholars. The format is concise, evidence-based, and action-oriented, making it useful for marketers, product teams, and business leaders seeking measurable nudges and behavioral insights.

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

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What are the audience demographics for Nudge?

Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Digital Marketing Podcast
4. My First Million
5. Masters of Scale

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 305 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nudge?

Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Jying Zhao
2. Elizabeth Dunn
3. Jesse Coren
4. Andrew Spelman
5. Shad D'Souza
6. Leidy Klotz
7. Richard Shorten
8. Todd Rogers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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