
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 273 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025.
Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director.
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Subscribe to ... more
How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do.
Being an applied behavioural scientist, he tackled this challenge in a novel way.
Listen to hear about his interesting campaign, how ... more
Seriously.
Don’t listen to this episode.
Whatever you do.
Don’t.
Press.
Play.
(Warning: this episode contains explicit language.)
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Adam’s agency: thinkerbell.com/
Adam’s books: www.amazon.co.uk/stores/author/B07K5R1MTX
Si... more
2 out of 3 internet users in the USA pay for Prime.
Yet, most of them are irrationally loyal.
They feel like the subscription provides more cost savings than reality.
Today, on Nudge, Richard Shotton and I explore the behavioural science behind Am... more
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I absolutely love this podcast. Simple, easy to understand, yet so informative :)
I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.
Always insightful. And implementable as well. Highly recommended.
Whenever I see an email with the link to a new episode of Nudge, it is a highlight of my day. Phil's style is great and the guests are always interesting. As are the topics. Well done Phil!
Only 2 podcasts in, I’m able to put these powerful insights into practice. Very easy to digest scientifically-based tips and knowledge to apply straight away to your business or job.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #33 | |
Apple Podcasts | #5 | |
Apple Podcasts | #15 | |
Apple Podcasts | #96 | |
Apple Podcasts | #3 | |
Apple Podcasts | #49 |
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Listeners, social reach, demographics and more for this podcast.
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Focusing on the intricacies of behavioral science and marketing, this podcast offers listeners concise and actionable insights into consumer psychology and decision-making processes. It frequently features industry experts who discuss various psychological principles, such as the impact of marketing strategies on consumer behavior, persuasion techniques, and the nuances of leadership. Episodes often breakdown case studies, revealing how even subtle changes in messaging or presentation can significantly influence consumer choices and business success, making it particularly relevant for marketers, entrepreneurs, and business leaders looking to enhance their strategies.
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Nudge:
1. Uncensored CMO
2. Marketing Against The Grain
3. The Digital Marketing Podcast
4. Social Media Marketing Podcast
5. AI Explored
Nudge launched 7 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Nudge include:
1. Adam Ferrier
2. Robert Cialdini
3. Adam Galinsky
4. Micheal Hallsworth
5. Richard Shotton
6. Michael Hallsworth
7. Kipp Bodnar
8. Colin Fisher
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.