Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes313Founded8 years ago
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MarketingBusiness

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Artwork for Nudge

Latest Episodes

Wiebe Wakker spent three years driving from the Netherlands to Australia.

Today on Nudge, we learn why.

And we study the psychology of dedication.

Listen to the bonus episode: nudge.kit.com/7ec0a99ab3

Warning, today’s episode contains exp... more

Are men who are insecure about their manhood more likely to buy sports cars?

Do memes work for government communication?

Does brand colour change the products we buy?

And will an AI ever replace a police interrogator?

These are some of the questi... more

Every weekend, thousands of Brits order takeaways from independent restaurants.

Or do they?

Because these independent restaurants aren’t actually what they seem.

Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding... more

Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice.

Today on Nudge, I share what happened and if I think it works.

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Get my 40 small bets: nudge.kit.com/c69cd49a9a

Unlock the Nudge Vaults: h... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Jo Evershed
CEO of Gorilla Experiment Builder, expert in experimental research platforms
Gorilla Experiment Builder
Episode: Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Caspar Meebus
Presenter on the Veritasim video
Veritasim
Episode: I tested Rory Sutherland’s business advice
C. Thi Nguyen
Associate professor of philosophy at the University of Utah
University of Utah
Episode: Are metrics controlling your life?
Leslie John
Harvard behavioral scientist and professor
Harvard Business School
Episode: How much should you reveal to your co-workers
Katy Milkman
Behavioral scientist and professor, Wharton School, University of Pennsylvania
Wharton School, University of Pennsylvania
Episode: Katy Milkman: “Here’s how to make exercise fun”
Jying Zhao
World-leading climate behavioral scientist
University of British Columbia (UBC)
Episode: Why fear won’t always persuade
Elizabeth Dunn
Professor and happiness researcher
University of British Columbia
Episode: Why fear won’t always persuade
Jesse Coren
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste
Andrew Spelman
Co-founder of Chaotic Good, digital marketing executive in the music industry
Chaotic Good
Episode: How these two marketers manipulate your music taste

Host

Phill Agnew
Host of Nudge

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Best marketing podcast ever

    I absolutely love this podcast. Now I notice and understand all the tricks that marketers use.

    Apple Podcasts
    5
    Ana EJ
    Germany2 months ago
  • Great listen

    I'm not in marketing but this is a fascinating podcast

    Apple Podcasts
    5
    Martin 11111101
    United Kingdom2 months ago
  • I look forward to each new episode every Monday morning

    Podchaser
    5
    matt69765
    2 months ago
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom5 months ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are top-tier experts who translate science into actionable tactics.
Host engages with questions and keeps episodes concise and high value.
Shows are consistently research-backed and practically useful for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Q: How do these insights translate into practical marketing tactics?
Use subtle, testable nudges like imagery, framing, or social proofs; ensure you test in simulated environments to understand subconscious effects before broad deployment.
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Q: What do these studies tell us about the limits of surveys and focus groups in understanding consumer behavior?
Behavioral tests often reveal actions that differ from what people say they would do; in several cases, people are unaware of the influence, yet their choices reflect subconscious cues.
Katy Milkman: “Here’s how to make exercise fun”
Q: Can temptation bundling work at scale, not just as a personal trick?
Yes, through well-designed interventions that create bite-sized goals and clear framing, organizations can apply the same principles to improve persistence and performance across large populations.
Katy Milkman: “Here’s how to make exercise fun”
Q: How did temptation bundling originate for you, Katy?
It stemmed from personal experiences in graduate school and observing how coupling enjoyable activities with important tasks could change motivation, leading to research that tested and validated the approach across contexts.
Can balsamic vinegar make beer better?
Q: What are the broader implications for everyday consumer decisions?
Expectations extend beyond taste to health, cognition, and performance. Labels, brand prestige, and even perceived price or origin can alter how people experience products, medications, and tasks, suggesting that thoughtful presentation can enhance perceived value and outcomes.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The show consistently centers on behavioral science, psychology, and practical marketing tactics drawn from academic research and real-world experiments. Episodes frequently explore how people think, decide, and act in business and everyday life, with a focus on actionable nudges, framing, and messaging that drive engagement, trust, and behavior change. A standout feature is the guest roster: leading researchers, university professors, and industry practitioners who translate complex science into practical takeaways, often reinforced with case studies from brands and campaigns. This mix makes it a strong fit for listeners seeking evidence-based insights they can apply to marketing, product design, and customer behavior. A notable strength i... more

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How many episodes of Nudge are there?

Nudge launched 8 years ago and published 313 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Jo Evershed
2. Caspar Meebus
3. C. Thi Nguyen
4. Leslie John
5. Katy Milkman
6. Jying Zhao
7. Elizabeth Dunn
8. Jesse Coren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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