
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 287 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

I get a lot of questions about pricing.
Should I start with our most expensive item first?
Should I use precise prices instead of rounded ones when negotiating?
Should I name competitors when comparing prices?
Today, with pricing expert Dr Markus... more
Most restaurants have a major problem.
Paying the bill.
Give the bill too early, and the customer feels rushed. Too late, and they feel ignored.
To solve this problem (and many more), Will Guidara turned to behavioural science.
And his solution h... more
In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands.
The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work.
Tam O’Braan (... more
Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.
But Will’s not a standard restaurateur. He didn’t just focus on creating the best food.
He used psychology and behavioural science to build the best experience.
Li... more
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Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.
I absolutely love this podcast. Simple, easy to understand, yet so informative :)
I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.
Always insightful. And implementable as well. Highly recommended.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #35 | |
Apple Podcasts | #2 | |
Apple Podcasts | #51 | |
Apple Podcasts | #60 | |
Apple Podcasts | #5 | |
Apple Podcasts | #19 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, science‑backed exploration of consumer psychology, marketing, and decision making. Episodes routinely blend academic insights with real‑world examples, covering topics like pricing psychology, social proof, cognitive biases, and leadership applications. Guests range from pricing researchers and behavioral scientists to marketing thinkers, delivering concise, actionable takeaways that listeners can apply to campaigns, product design, and strategy. Noteworthy are episodes that connect rigorous theory to tangible tactics, the regular use of case studies, and a consistently high production standard that makes complex ideas easy to grasp for practitioners. Potential listeners who enjoy evidence‑based nudges, quick wins, and cross‑di... more
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These podcasts share a similar audience with Nudge:
1. Uncensored CMO
2. Marketing Against The Grain
3. The Diary Of A CEO with Steven Bartlett
4. The Digital Marketing Podcast
5. Choiceology with Katy Milkman
Nudge launched 7 years ago and published 287 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Nudge include:
1. Markus Husemann-Kopetzky
2. Jaega Wise
3. Will Guidara
4. Katie Slocombe
5. Tom Bowden-Green
6. Luan Wise
7. Mehdi Buhassun
8. Dr. Robert Cialdini
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.