Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes299Founded7 years ago
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MarketingBusiness

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Artwork for Nudge

Latest Episodes

World-leading behaviour change expert Katy Milkman details how to change your habits.

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Become an FSB member: get.fsb.org.uk/nudge/

Unlock the Nudge Vaults: www.nudgepodcast.com/vaults

Katy’s book: amzn.to/3RF63xA

Katy’... more

In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport.

All flights were grounded, and the nation braced for a terrorist attack.

But what if those sightings weren’t real but instead an imag... more

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true?

Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments... more

Octopus Energy went from £0 in revenue to £12 billion in 10 years.

Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow.

Hear why they:

1) Encourage customers to spin a wheel to reward metre read... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Mead
Academic and BBC broadcaster
Episode: “How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Pete Miller
Designer and first employee at Octopus Energy
Octopus Energy
Episode: What makes a good logo?
Aaron Ahuvia
Professor of marketing, University of Michigan
University of Michigan
Episode: What makes a good logo?
Richard Wiseman
Professor of Psychology, psychologist and former magician
University of Hertfordshire
Episode: Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Owain Service
CEO of CogCo; former co-founder of the Behavioural Insights Team
CogCo; Behavioural Insights Team
Episode: Why willpower alone doesn’t work
Sir Robin Day
Renowned political interviewer
BBC Tomorrow's World
Episode: Prof Wiseman: “This is how you spot a liar”
Nir Eyal
Author of Beyond Belief, studied motivation and belief
Author, researcher
Episode: Nir Eyal “Why These £39 Placebo Pills Actually Work”
Jaega Wise
British beer sommelier, broadcaster, and co-founder of Wildcard Brewery
Wildcard Brewery, BBC
Episode: How this fraudster sold fake Scottish tea to the rich & famous
Will Guidara
Chef, restaurateur, former co-owner of Eleven Madison Park
Eleven Madison Park / Unreasonable Hospitality
Episode: Will Guidara: “Here’s how I built the world’s #1 restaurant"

Host

Phill Agnew
Host of a UK marketing podcast focused on behavioral science applied to branding and business strategy.

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom2 months ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark4 months ago
  • Fabulous for insightful tips

    Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.

    Apple Podcasts
    5
    Ur ghul21
    United Kingdom5 months ago
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States7 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few listeners note occasional stylistic criticisms but overall strong value and frequent responsiveness from the host.
Listeners praise the mix of rigorous discussion and real-world examples, with high-quality production and thoughtful guest selection.
Guests range from researchers to practitioners, offering practical takeaways you can apply immediately.
The host delivers science-backed, actionable marketing insights in a concise, engaging way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Q: Where can you find reliable insights? Do you have a database of evidence-backed tips to follow?
Pete promotes the Nudge Vaults—a database of over 500 evidence-backed insights—as a practical resource to apply behavioral principles like variable rewards and the power of free to emails and other customer communications.
Prof Wiseman: “This is how you spot a liar”
Q: So Sir Robin, what's your favourite film? Ah, er, some like it hot.
The guest again cites Some Like It Hot as a favourite, illustrating the alternating truth-lie pattern used to test lie detection and showing that memory and framing affect responses.
Prof Wiseman: “This is how you spot a liar”
Q: So Sir Robin, what's your favourite film? Gone with the Wind.
Sir Robin Day initially names Gone with the Wind as his favourite film, but the segment reveals how people can be misled about a lie depending on how it's framed; the host later confirms the lie by cross-referencing with the other film referenced in the game show format.
Learn psychological pricing in 24 minutes
Q: Should I present a discount in a textbook way, like 'save 40%'?
Novel discount framing can grab attention and increase purchase likelihood by shifting how customers think about the value of the deal, sometimes more effectively than traditional percentage-based framing.
Are we all just status-seeking monkeys?
Q: But how do chimps gain this high power, and what strategies do they use?
Power comes from a combination of physical strength and strategic social tactics, including coalition-building, grooming, and selective aggression, which help individuals ascend and maintain leadership within the group.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

The show consistently breaks down behavioral science and psychology to explain effective business and marketing moves. Episodes frequently center on branding, pricing, hospitality, and everyday decision-making, with practical takeaways that listeners can apply to campaigns, product design, and customer experiences. A standout feature is the blend of rigorous research with real-world case studies from diverse industries, along with guests who are practitioners and scholars. The format is concise, evidence-based, and action-oriented, making it useful for marketers, product teams, and business leaders seeking measurable nudges and behavioral insights.

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

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What are the audience demographics for Nudge?

Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Marketing Against The Grain
2. Uncensored CMO
3. The Startup Ideas Podcast
4. My First Million
5. Founders

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nudge?

Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Nudge?

Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Nudge?

Recent guests on Nudge include:

1. David Mead
2. Pete Miller
3. Aaron Ahuvia
4. Richard Wiseman
5. Owain Service
6. Sir Robin Day
7. Nir Eyal
8. Jaega Wise

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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