Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Consumer Behavior
Marketing Psychology
Social Proof
Hubspot
Memory
Psychology
Persuasion
Leadership
Advertising
Negotiation
Consumer Psychology
Relationships
Reciprocity
Creativity
Artificial Intelligence
Rituals
Mcdonald's
Scarcity

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes293Founded7 years ago
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BusinessMarketing

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Artwork for Nudge

Latest Episodes

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.

That's how far people will go to look fit online.

This episode explains the psychology behind why being watched changes everything.

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Owain’s book: ... more

Professor Richard Wiseman searched for the world’s funniest joke.

He found it.

But it wasn’t what he expected.

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Richard’s book Quirkology: amzn.to/4shYOJ6

Richard’s book 59 Seconds: amzn.to/3Pf9pWI

Richard’s SubStack: https:/... more

Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens.

He didn't trust his willpower, so he removed the choice entirely.

Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commi... more

Warning, you’ll hear a lie in this episode.

You won’t be told it's a lie.

And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these.

Today on Nudge, Professor Rich... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Richard Wiseman
Professor of Psychology, psychologist and former magician
University of Hertfordshire
Episode: Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Owain Service
CEO of CogCo; former co-founder of the Behavioural Insights Team
CogCo; Behavioural Insights Team
Episode: Why willpower alone doesn’t work
Sir Robin Day
Renowned political interviewer
BBC Tomorrow's World
Episode: Prof Wiseman: “This is how you spot a liar”
Nir Eyal
Author of Beyond Belief, studied motivation and belief
Author, researcher
Episode: Nir Eyal “Why These £39 Placebo Pills Actually Work”
Jaega Wise
British beer sommelier, broadcaster, and co-founder of Wildcard Brewery
Wildcard Brewery, BBC
Episode: How this fraudster sold fake Scottish tea to the rich & famous
Will Guidara
Chef, restaurateur, former co-owner of Eleven Madison Park
Eleven Madison Park / Unreasonable Hospitality
Episode: Will Guidara: “Here’s how I built the world’s #1 restaurant"
Markus Husemann-Kopetzky
Expert in pricing, guest researcher at Freie Universität Berlin, founder of the Price Management Institute
Freie Universität Berlin; Price Management Institute
Episode: Can this “magic” number change your behaviour?
Katie Slocombe
Professor of psychology studying chimpanzee behavior
University of York
Episode: Are we all just status-seeking monkeys?
Tom Bowden-Green
Senior Lecturer in Marketing and author of Marketing and Psychology
Bristol Business School
Episode: When you can’t stop seeing the thing you’ve just discovered

Host

Phill Agnew
Host of Nudge

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Dependably interesting and useful

    The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.

    Apple Podcasts
    5
    Kitty_dot
    United Kingdom17 days ago
  • Sooooo informative, interesting and personal

    Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.

    Apple Podcasts
    5
    buzzjunkie01
    Denmark2 months ago
  • Fabulous for insightful tips

    Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.

    Apple Podcasts
    5
    Ur ghul21
    United Kingdom4 months ago
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States6 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few episodes occasionaly felt overly self‑promotional or fragmented, but overall very strong.
Consistently high production quality and actionable tips.
Thoughtful, practical insights that are easy to apply.
Listeners appreciate the guest lineup and host's clear explanations.
Well‑researched, concise episodes with strong guest variety.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Prof Wiseman: “This is how you spot a liar”
Q: So Sir Robin, what's your favourite film? Ah, er, some like it hot.
The guest again cites Some Like It Hot as a favourite, illustrating the alternating truth-lie pattern used to test lie detection and showing that memory and framing affect responses.
Prof Wiseman: “This is how you spot a liar”
Q: So Sir Robin, what's your favourite film? Gone with the Wind.
Sir Robin Day initially names Gone with the Wind as his favourite film, but the segment reveals how people can be misled about a lie depending on how it's framed; the host later confirms the lie by cross-referencing with the other film referenced in the game show format.
Learn psychological pricing in 24 minutes
Q: Should I present a discount in a textbook way, like 'save 40%'?
Novel discount framing can grab attention and increase purchase likelihood by shifting how customers think about the value of the deal, sometimes more effectively than traditional percentage-based framing.
Are we all just status-seeking monkeys?
Q: But how do chimps gain this high power, and what strategies do they use?
Power comes from a combination of physical strength and strategic social tactics, including coalition-building, grooming, and selective aggression, which help individuals ascend and maintain leadership within the group.
Are we all just status-seeking monkeys?
Q: But can we really understand what a primate is thinking? We can't communicate with chimps. So how does Katie study them?
Katie explains that researchers rely on observable behavior and carefully designed experiments, including wild observations and controlled simulations, to infer intention, communication, and social strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

A practical, science‑backed exploration of consumer psychology, marketing, and decision making. Episodes routinely blend academic insights with real‑world examples, covering topics like pricing psychology, social proof, cognitive biases, and leadership applications. Guests range from pricing researchers and behavioral scientists to marketing thinkers, delivering concise, actionable takeaways that listeners can apply to campaigns, product design, and strategy. Noteworthy are episodes that connect rigorous theory to tangible tactics, the regular use of case studies, and a consistently high production standard that makes complex ideas easy to grasp for practitioners. Potential listeners who enjoy evidence‑based nudges, quick wins, and cross‑di... more

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

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How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Diary Of A CEO with Steven Bartlett
4. My First Million
5. The Digital Marketing Podcast

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Richard Wiseman
2. Owain Service
3. Sir Robin Day
4. Nir Eyal
5. Jaega Wise
6. Will Guidara
7. Markus Husemann-Kopetzky
8. Katie Slocombe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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