
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 316 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

It’s never been easier to scam someone online.
Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products.
They leverage three powerful psychological biases to persuade the masses.
On today’s Nudge, I explain how... more
When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves.
So, is the stock market just vibes? Does national mood actually m... more
I think Sam Altman of OpenAI has deliberately tried to build his fame.
While other CEOs keep a low profile, he spends 95% of his time evangelising.
In this episode of Nudge, I explain why.
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Unlock the Nudge Vaults: www.nudgepodcast.com... more
Wiebe Wakker spent three years driving from the Netherlands to Australia.
Today on Nudge, we learn why.
And we study the psychology of dedication.
Listen to the bonus episode: nudge.kit.com/7ec0a99ab3
Warning, today’s episode contains exp... more
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I absolutely love this podcast. Now I notice and understand all the tricks that marketers use.
I'm not in marketing but this is a fascinating podcast
I look forward to each new episode every Monday morning
The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.
Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #39 | |
Apple Podcasts | #11 | |
Apple Podcasts | #74 | |
Apple Podcasts | #209 | |
Apple Podcasts | #48 | |
Apple Podcasts | #48 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently centers on behavioral science, psychology, and practical marketing tactics drawn from academic research and real-world experiments. Episodes frequently explore how people think, decide, and act in business and everyday life, with a focus on actionable nudges, framing, and messaging that drive engagement, trust, and behavior change. A standout feature is the guest roster: leading researchers, university professors, and industry practitioners who translate complex science into practical takeaways, often reinforced with case studies from brands and campaigns. This mix makes it a strong fit for listeners seeking evidence-based insights they can apply to marketing, product design, and customer behavior. A notable strength i... more
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Nudge:
1. Uncensored CMO
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Marketing Against The Grain
4. ReThinking
5. Social Media Marketing Podcast
Nudge launched 8 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Nudge include:
1. Alex Edmans
2. Wiebe Wakker
3. Jo Evershed
4. Caspar Meebus
5. Leslie John
6. C. Thi Nguyen
7. Katy Milkman
8. Jying Zhao
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.