
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 310 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice.
Today on Nudge, I share what happened and if I think it works.
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There’s one simple tactic that makes entrepreneurs 6x more likely to get funding.
At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John.
She’s spent her career studying decision-making and reveals why:
- Flawed leaders... more
Have you ever finished a book you dislike just to say you’ve finished it?
Have you loaded up Duolingo at 11:55pm to keep the streak alive?
Have you felt the crushing disappointment of realising you forgot to record your run for Strava?
If so, metr... more
On April 26th, 2026, Sebastian Sawe did what many thought was impossible.
Running the marathon in under two hours.
Today on Nudge, I explain the psychological tricks Sawe may have used to break the record.
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Become an FSB member: get.fs... more
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I absolutely love this podcast. Now I notice and understand all the tricks that marketers use.
I'm not in marketing but this is a fascinating podcast
I look forward to each new episode every Monday morning
The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.
Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #48 | |
Apple Podcasts | #5 | |
Apple Podcasts | #52 | |
Apple Podcasts | #131 | |
Apple Podcasts | #38 | |
Apple Podcasts | #45 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently centers on behavioral science, psychology, and practical marketing tactics drawn from academic research and real-world experiments. Episodes frequently explore how people think, decide, and act in business and everyday life, with a focus on actionable nudges, framing, and messaging that drive engagement, trust, and behavior change. A standout feature is the guest roster: leading researchers, university professors, and industry practitioners who translate complex science into practical takeaways, often reinforced with case studies from brands and campaigns. This mix makes it a strong fit for listeners seeking evidence-based insights they can apply to marketing, product design, and customer behavior. A notable strength i... more
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Nudge:
1. Uncensored CMO
2. Marketing Against The Grain
3. The Digital Marketing Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Knowledge Project
Nudge launched 7 years ago and published 310 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Nudge include:
1. Leslie John
2. C. Thi Nguyen
3. Jying Zhao
4. Elizabeth Dunn
5. Jesse Coren
6. Andrew Spelman
7. Shad D'Souza
8. Richard Shorten
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.