Nudge
Phill AgnewNudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 296 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Octopus Energy went from £0 in revenue to £12 billion in 10 years.
Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow.
Hear why they:
1) Encourage customers to spin a wheel to reward metre read... more
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim.
With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records.
And the end goal? To sell those same drugs to the mass... more
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain.
Hear how Octopus used two proven psychological principles to build a logo people remember (a... more
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.
That's how far people will go to look fit online.
This episode explains the psychology behind why being watched changes everything.
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Owain’s book: ... more
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- Dependably interesting and useful
The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.
Apple Podcasts5Kitty_dot
United Kingdoma month ago - Sooooo informative, interesting and personal
Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Apple Podcasts5buzzjunkie01
Denmark3 months ago - Fabulous for insightful tips
Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.
Apple Podcasts5Ur ghul21United Kingdom5 months ago - Love
I absolutely love this podcast. Simple, easy to understand, yet so informative :)
Apple Podcasts5NUMBER1}%]€
United States7 months ago - Amazing stuff
I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.
Apple Podcasts5The_Offices
Australia8 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #40 | United States/Business/Marketing |
Apple Podcasts | #5 | United Kingdom/Business/Marketing |
Apple Podcasts | #11 |  Canada/Business/Marketing |
Apple Podcasts | #103 | United Kingdom/Business |
Apple Podcasts | #21 | Australia/Business/Marketing |
Apple Podcasts | #42 |  Italy/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About Nudge
What is Nudge about and what kind of topics does it cover?
The show consistently breaks down behavioral science and psychology to explain effective business and marketing moves. Episodes frequently center on branding, pricing, hospitality, and everyday decision-making, with practical takeaways that listeners can apply to campaigns, product design, and customer experiences. A standout feature is the blend of rigorous research with real-world case studies from diverse industries, along with guests who are practitioners and scholars. The format is concise, evidence-based, and action-oriented, making it useful for marketers, product teams, and business leaders seeking measurable nudges and behavioral insights.
Where can I find podcast stats for Nudge?
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Nudge get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Nudge?
Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Nudge have?
To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Nudge?
These podcasts share a similar audience with Nudge:
1. Marketing Against The Grain
2. Uncensored CMO
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Digital Marketing Podcast
5. AI Explored
How many episodes of Nudge are there?
Nudge launched 7 years ago and published 296 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Nudge?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Nudge?
Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Nudge?
Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Nudge?
Recent guests on Nudge include:
1. Pete Miller
2. Aaron Ahuvia
3. Owain Service
4. Sir Robin Day
5. Nir Eyal
6. Richard Wiseman
7. Markus Husemann-Kopetzky
8. Will Guidara
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.