Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Emotion and Experience
Psychology Of Experience
Persuasion
Word Of Mouth Marketing
Consumer Behavior
Mcdonald's
Negotiation Tactics
Social Proof
Voting
Civic Engagement
Behavioral Psychology
Online Reviews
Football
Negotiation
Mirroring
Winston Churchill
Political Campaigns
Branding

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes275Founded7 years ago
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Artwork for Nudge

Latest Episodes

KFC keeps its recipe secret.

It’s stored in a vault in an unknown location.

Only two KFC executives know the ingredients.

Neither are allowed to fly on the same plane.

But this secrecy is illogical. The recipe isn’t important.

Today on Nudge, Ri... more

YouTube

In 1963, the Milgram experiments revealed something unsettling.

Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no.

In this episode, my gu... more

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025.

Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director.

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Subscribe to ... more

How would you encourage Australians to drive slower?

That’s what today’s guest on Nudge, Adam Ferrier, had to do.

Being an applied behavioural scientist, he tackled this challenge in a novel way.

Listen to hear about his interesting campaign, how ... more

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Sunita Sah
Physician turned organizational psychologist and professor of management and organizations at Cornell University.
Cornell University
Episode: Why is it so hard to say no?
Ava Vanderbroek
Co-author of The Housefly Effect
Episode: The top 9 tips from 55 Nudge episodes in 2025
Tim Den Heijer
Co-author of The Housefly Effect
Episode: The top 9 tips from 55 Nudge episodes in 2025
Professor Gerd Gigerenzer
Expert in intuition and psychological studies
Episode: The top 9 tips from 55 Nudge episodes in 2025
Bas Wouters
Dutch behavioral scientist
Episode: The top 9 tips from 55 Nudge episodes in 2025
Niall Daly
Member of the Behavioural Insights Team
Episode: The top 9 tips from 55 Nudge episodes in 2025
Richard Shotton
Author of The Choice Factory and The Illusion of Choice
Episode: The top 9 tips from 55 Nudge episodes in 2025
Professor Matt Johnson
Author of Blindsight and Branding That Means Business
Episode: The top 9 tips from 55 Nudge episodes in 2025
Adam Ferrier
Consumer psychologist and co-founder of Thinkabelle
Thinkabelle
Episode: The nudge that persuaded Aussies to stop speeding

Host

Phill Agnew
Host of the show, known for his engaging style and expertise in behavioral science and marketing. He combines research with practical insights to provide listeners with actionable takeaways.

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States2 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia3 months ago
  • The one to listen to

    Always insightful. And implementable as well. Highly recommended.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom7 months ago
  • Highlight of my day

    Whenever I see an email with the link to a new episode of Nudge, it is a highlight of my day. Phil's style is great and the guests are always interesting. As are the topics. Well done Phil!

    Apple Podcasts
    5
    yessireebob
    Australia8 months ago
  • Incredible marketing insights, you can use immediately!

    Only 2 podcasts in, I’m able to put these powerful insights into practice. Very easy to digest scientifically-based tips and knowledge to apply straight away to your business or job.

    Apple Podcasts
    5
    ラクラク532
    Canada8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and well-researched content provided in each episode.
There are mixed feelings about certain political biases present, though many still celebrate the informative nature of the podcast.
Many find the discussions relevant not just for marketing purposes, but also applicable in everyday situations.
The engaging style of the host makes complex topics easy to understand and implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The nudge that persuaded Aussies to stop speeding
Q: What was the need for the campaign, and how did it relate to consumer psychology?
The campaign aimed to reduce road deaths related to low-level speeding, leveraging the availability bias to shift public perception that speeding is less dangerous compared to wildlife. This was part of a broader effort to tackle the misconception that low-level speeding is not risky.
How HubSpot’s CMO Uses AI: 4 Important Tips
Q: How should marketers adapt to the changes brought by AI?
Kipp outlines four steps: Express, Tailor, Amplify, and Evolve to integrate AI effectively into marketing strategies.
Is this famous team-building model wrong?
Q: What does Colin Fisher argue about Tuckman's model?
Colin argues that Tuckman's model is oversimplified and doesn't accurately reflect how groups function, instead highlighting the importance of social norms and sensitivity.
Why AI-generated content won't move you
Q: Could AI content become preferred to human content?
There's evidence of individual differences in perceptions of AI art, where some may always prefer human-created content due to deeply held beliefs about art.
Dissecting Zohran Mamdani’s winning marketing tactics
Q: What role does kind of likeability play, not only in politics, but just in marketing in general?
Likeability has a significant impact as it enhances relatability, making voters and customers feel more connected.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

Focusing on the intricacies of behavioral science and marketing, this podcast offers listeners concise and actionable insights into consumer psychology and decision-making processes. It frequently features industry experts who discuss various psychological principles, such as the impact of marketing strategies on consumer behavior, persuasion techniques, and the nuances of leadership. Episodes often breakdown case studies, revealing how even subtle changes in messaging or presentation can significantly influence consumer choices and business success, making it particularly relevant for marketers, entrepreneurs, and business leaders looking to enhance their strategies.

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Nudge?

Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. Uncensored CMO
2. Marketing Against The Grain
3. The Digital Marketing Podcast
4. The Next Wave - AI and The Future of Technology
5. The Knowledge Project

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nudge?

Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Nudge?

Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Sunita Sah
2. Ava Vanderbroek
3. Tim Den Heijer
4. Professor Gerd Gigerenzer
5. Bas Wouters
6. Niall Daly
7. Richard Shotton
8. Professor Matt Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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