
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
| Publishes | Weekly | Episodes | 299 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

World-leading behaviour change expert Katy Milkman details how to change your habits.
---
Become an FSB member: get.fsb.org.uk/nudge/
Unlock the Nudge Vaults: www.nudgepodcast.com/vaults
Katy’s book: amzn.to/3RF63xA
Katy’... more
In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport.
All flights were grounded, and the nation braced for a terrorist attack.
But what if those sightings weren’t real but instead an imag... more
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true?
Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments... more
Octopus Energy went from £0 in revenue to £12 billion in 10 years.
Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow.
Hear why they:
1) Encourage customers to spin a wheel to reward metre read... more
People also subscribe to these shows.





The highlight of my listening week - I know I will learn something, be challenged, have something new to try out and generally be a better marketer after listening to Nudge. I also really enjoy it! Thanks Phill and all the marvellous guests.
Even though I’m not directly involved in marketing, Phill’s podcast is always really interesting, well-constructed and science-backed, with frequent guests who are some of the top specialists in their field. More importantly, when you write to Phill with questions or thoughts on the podcast, he takes the time to research and respond.
Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.
I absolutely love this podcast. Simple, easy to understand, yet so informative :)
I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #48 | |
Apple Podcasts | #6 | |
Apple Podcasts | #23 | |
Apple Podcasts | #162 | |
Apple Podcasts | #19 | |
Apple Podcasts | #28 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
The show consistently breaks down behavioral science and psychology to explain effective business and marketing moves. Episodes frequently center on branding, pricing, hospitality, and everyday decision-making, with practical takeaways that listeners can apply to campaigns, product design, and customer experiences. A standout feature is the blend of rigorous research with real-world case studies from diverse industries, along with guests who are practitioners and scholars. The format is concise, evidence-based, and action-oriented, making it useful for marketers, product teams, and business leaders seeking measurable nudges and behavioral insights.
Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Nudge:
1. Marketing Against The Grain
2. Uncensored CMO
3. The Startup Ideas Podcast
4. My First Million
5. Founders
Nudge launched 7 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Nudge include:
1. David Mead
2. Pete Miller
3. Aaron Ahuvia
4. Richard Wiseman
5. Owain Service
6. Sir Robin Day
7. Nir Eyal
8. Jaega Wise
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.