Rephonic
Artwork for Nudge
Behavioral Science
Marketing
Emotion and Experience
Psychology Of Experience
Persuasion
Consumer Behavior
Word Of Mouth Marketing
Mcdonald's
Negotiation Tactics
Social Proof
Voting
Behavioral Psychology
Civic Engagement
Online Reviews
Football
Negotiation
Mirroring
Winston Churchill
Political Campaigns
Branding

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

PublishesWeeklyEpisodes282Founded7 years ago
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Artwork for Nudge

Latest Episodes

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop.

It’s the first time on Nudge that we’ve looked at the primate roots of leadership and influence, with plenty of insi... more

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.

They didn’t change the product.

The service.

The chef.

The food.

Instead, they changed two words on their menu and increased sales by 18%.

The rest... more

I watched Home Alone and suddenly started hearing the theme tune everywhere.

I thought I was going insane.

But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias.

A bias you’ve almost certainly experienced a... more

HelloFresh is one of the fastest-growing companies of the past 20 years.

And it’s down to one, relatively simple behavioural science tactic.

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Subscribe to the Nudge Vaults: www.nudgepodcast.com/vaults

See Agent Spark in action at ⁠gwi.... more

Key Facts

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Recent Guests

Tom Bowden-Green
Senior Lecturer in Marketing and author of Marketing and Psychology
Bristol Business School
Episode: When you can’t stop seeing the thing you’ve just discovered
Luan Wise
Marketing Consultant and Trainer, co-author of Marketing and Psychology
Episode: When you can’t stop seeing the thing you’ve just discovered
Mehdi Buhassun
Author of the book, Why Did You Buy That Drink? The Surprising Science Behind Everyday Purchases.
Episode: The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
Dr. Robert Cialdini
Author and behavioral scientist known for his work on the psychology of persuasion and influence.
Cialdini Institute
Episode: Robert Cialdini: “This study on 6,700 websites proved my principle!”
Sunita Sah
Physician turned organizational psychologist and professor of management and organizations at Cornell University.
Cornell University
Episode: Why is it so hard to say no?
Ava Vanderbroek
Co-author of The Housefly Effect
Episode: The top 9 tips from 55 Nudge episodes in 2025
Professor Gerd Gigerenzer
Expert in intuition and psychological studies
Episode: The top 9 tips from 55 Nudge episodes in 2025
Professor Matt Johnson
Author of Blindsight and Branding That Means Business
Episode: The top 9 tips from 55 Nudge episodes in 2025
Adam Ferrier
Consumer psychologist and co-founder of Thinkabelle
Thinkabelle
Episode: Don’t listen to this podcast

Host

Phill Agnew
Host of the show, known for his engaging style and expertise in behavioral science and marketing. He combines research with practical insights to provide listeners with actionable takeaways.

Reviews

4.9 out of 5 stars from 1.1k ratings
  • Fabulous for insightful tips

    Not only is this podcast really easy to listen to, its packed full of insightful and important tips on improving interactions with your target audience and unlike other podcasts I’ve listened to, it gets to the point quickly. Well worth the time.

    Apple Podcasts
    5
    Ur ghul21
    United Kingdoma month ago
  • Love

    I absolutely love this podcast. Simple, easy to understand, yet so informative :)

    Apple Podcasts
    5
    NUMBER1}%]€
    United States3 months ago
  • Amazing stuff

    I started listening to Nudge a year and a half ago. on my walks around the bay in Sydney. I can’t say I’ve used all of the techniques that Phil teaches us but even if I don’t use them, they’re incredibly entertaining to listen to. Great time spent thank you Phil.

    Apple Podcasts
    5
    The_Offices
    Australia5 months ago
  • The one to listen to

    Always insightful. And implementable as well. Highly recommended.

    Apple Podcasts
    5
    internationalwanderer
    United Kingdom9 months ago
  • Highlight of my day

    Whenever I see an email with the link to a new episode of Nudge, it is a highlight of my day. Phil's style is great and the guests are always interesting. As are the topics. Well done Phil!

    Apple Podcasts
    5
    yessireebob
    Australia9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and well-researched content provided in each episode.
There are mixed feelings about certain political biases present, though many still celebrate the informative nature of the podcast.
Many find the discussions relevant not just for marketing purposes, but also applicable in everyday situations.
The engaging style of the host makes complex topics easy to understand and implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When you can’t stop seeing the thing you’ve just discovered
Q: Is there a way to avoid the projection bias?
One way to tackle it is to make a public statement or pre-commitment to a decision.
The nudge that persuaded Aussies to stop speeding
Q: What was the need for the campaign, and how did it relate to consumer psychology?
The campaign aimed to reduce road deaths related to low-level speeding, leveraging the availability bias to shift public perception that speeding is less dangerous compared to wildlife. This was part of a broader effort to tackle the misconception that low-level speeding is not risky.
How HubSpot’s CMO Uses AI: 4 Important Tips
Q: How should marketers adapt to the changes brought by AI?
Kipp outlines four steps: Express, Tailor, Amplify, and Evolve to integrate AI effectively into marketing strategies.
Is this famous team-building model wrong?
Q: What does Colin Fisher argue about Tuckman's model?
Colin argues that Tuckman's model is oversimplified and doesn't accurately reflect how groups function, instead highlighting the importance of social norms and sensitivity.
Why AI-generated content won't move you
Q: Could AI content become preferred to human content?
There's evidence of individual differences in perceptions of AI art, where some may always prefer human-created content due to deeply held beliefs about art.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Nudge

What is Nudge about and what kind of topics does it cover?

Focusing on the intricacies of behavioral science and marketing, this podcast offers listeners concise and actionable insights into consumer psychology and decision-making processes. It frequently features industry experts who discuss various psychological principles, such as the impact of marketing strategies on consumer behavior, persuasion techniques, and the nuances of leadership. Episodes often breakdown case studies, revealing how even subtle changes in messaging or presentation can significantly influence consumer choices and business success, making it particularly relevant for marketers, entrepreneurs, and business leaders looking to enhance their strategies.

Where can I find podcast stats for Nudge?

Rephonic provides a wide range of podcast stats for Nudge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Nudge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Nudge get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Nudge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Nudge?

Rephonic provides comprehensive predictive audience data for Nudge, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Nudge have?

To see how many followers or subscribers Nudge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Nudge?

These podcasts share a similar audience with Nudge:

1. My First Million
2. The Diary Of A CEO with Steven Bartlett
3. Founders
4. The Startup Ideas Podcast
5. Masters of Scale

How many episodes of Nudge are there?

Nudge launched 7 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Nudge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Nudge?

Rephonic pulls ratings and reviews for Nudge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Nudge?

Rephonic provides full transcripts for episodes of Nudge. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Nudge?

Recent guests on Nudge include:

1. Tom Bowden-Green
2. Luan Wise
3. Mehdi Buhassun
4. Dr. Robert Cialdini
5. Sunita Sah
6. Ava Vanderbroek
7. Professor Gerd Gigerenzer
8. Professor Matt Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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