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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Hubspot
Marketing
AI Tools
Content Creation
Openai
Chatgpt
Marketing Strategies
Marketing Automation
Artificial Intelligence
Google
AI Marketing
Content Marketing
AI Search
Claude AI
Claude
Zapier
B2B Marketing
Influencer Marketing
AI Agents
SEO

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesTwice weeklyEpisodes442Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Marketing Against The Grain

Latest Episodes

Build Your AI Second Brain: clickhubspot.com/ldwc

Ep. 436

The number one trend in AI right now is the rise of AI second brains—personal operating systems designed to accelerate careers and make work smarter, not harder.

Kieran dives into h... more

YouTube

Free Claude + Codex Skill-Building Starter Pack: clickhubspot.com/clzf

Ep. 435

Are you just asking AI questions, or are you actually building repeatable skills?

Kipp and guest Riley Brown (content creator and AI educator) dive into how to ... more

YouTube

Free GTM Prompt Pack for Perplexity Computer: clickhubspot.com/gbvs

Ep. 434

Can one RevOps leader and a team of AI agents really replace a 10-15 person operations team?

Kieran and guest Nate Follen (Head of strategy and Ops for Perplexity)... more

Build Your First AI Employee (Free Workflow + Prompt): clickhubspot.com/rkvr

Ep. 433

What if you could have an AI employee working right alongside you, automating key business workflows?

Kieran and guest Nick Vasilescu (Co-founder of Orgo)... more

Key Facts

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Recent Guests

Nate Follen
Representative from Proplexity
Proplexity Computer
Episode: How 1 Human + AI Replaced a 15-Person RevOps Team
Nick Vasilescu
Co-founder and Head of Growth
Orgo
Episode: Build An Army Of AI Employees To Run Your Business (With Hermes AI)
Peter Yang
AI practitioner specializing in Codex and Claude-based automation
Episode: Automate Boring Tasks With Codex & Claude Code in X Minutes
Tyler Denk
Founder of Beehive
Beehive
Episode: How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline
Dhar Mann
YouTuber and creator known for storytelling videos and films
Dhar Mann Studios
Episode: How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
Mira Moradi
Former CTO of OpenAI; founder of Thinking Machines
Thinking Machines
Episode: This Is the End of Chatbots
Sam Parr
Founder of The Hustle; founder of Hampton; co-host of My First Million
The Hustle/Hampton
Episode: The New Rules to Beat the SEO Algorithm in 2026
Sabrina Romanov
Solo creator with 1.4M follower base, uses AI-driven workflow for content
Independent creator
Episode: I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Beeri Amiel
Co-founder of XFunnel
XFunnel
Episode: We Found Where AI Gets Its Answers (It’s Not Your Website)

Hosts

Kipp Bodnar
Host of Marketing Against The Grain; HubSpot Chief Marketing Officer
Kieran Flanagan
Host of Marketing Against The Grain; HubSpot Senior Vice President of Marketing

Reviews

4.7 out of 5 stars from 764 ratings
  • Loved the episode on Claude

    Learning so much from the Claude episode with the code workflow! Fascinating!!!

    Apple Podcasts
    5
    beccabooker
    United Statesa month ago
  • Superficial

    I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving ... more

    Apple Podcasts
    4
    Nikki4m
    United States2 months ago
  • Acronym soup & nothing but a plug for hubspot

    This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔

    Apple Podcasts
    2
    BryanMully
    United States2 months ago
  • The perfect podcast for a marketing, director, manager, or CMO

    I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.

    Apple Podcasts
    5
    Gustavomun3455
    United States4 months ago
  • Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.

    Podcast Addict
    5
    VideoConfidence
    7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans value candid, practical frameworks over generic marketing platitudes.
Audience often cites value for senior marketers seeking fresh growth ideas.
Listeners appreciate data-driven discussions and case studies from real brands.
Positive reception exists for the show's long-form, deep-dive format with strong host chemistry.
Overall sentiment is highly positive with calls for ongoing exploration of emerging tools.
Listener feedback frequently highlights actionable AI marketing insights and practical demos.
A few reviews caution that heavy AI focus can feel repetitive or overly technical for some listeners.
Some listeners desire broader production polish and more varied topics beyond core AI marketing themes.
Fans note high-quality guests and fast-paced, implementable content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How 1 Human + AI Replaced a 15-Person RevOps Team
Q: Can you introduce Proplexity Computer and explain why it's powerful in terms of running a RevOps operation?
Nate explains that Proplexity Computer is a fully agentic, multi-model orchestrator that can handle end-to-end work across RevOps workflows, enabling one person to manage what previously required a larger team, with the system prompting, integrating, and coordinating multiple AI models. This enables faster decision-making, outreach, and coordination across CRM and events.
Automate Boring Tasks With Codex & Claude Code in X Minutes
Q: How has building these workflows changed your ability to do podcasting and the core impact or upside?
Peter describes not doing the work alone anymore and having a reliable partner to co-create thumbnails, angles, and outlines. The system reduces manual copy-paste, speeds up production, and frees mental bandwidth for higher-level thinking and growth.
Automate Boring Tasks With Codex & Claude Code in X Minutes
Q: Are you a recent convert to Codex and Claude Projects, and why did you migrate to Codex for these systems?
Peter explains that Codex offers practical workflow automation and browser-based capabilities that exceed simple chat interfaces, enabling more automated and productive pipelines. He contrasts Codex with ChatGPT/Claude for maintaining long-running, structured processes and highlights the value of building skills and workflows rather than just doing one-off tasks.
Google Data Analyst Shares Her $300k/year Codex Workflow
Q: How should one handle missing data or data quality issues when using AI for analysis?
Treat data quality as a prerequisite: explicitly check for missing values, clean and normalize data, and avoid assuming the data is perfect; AI can help but human oversight is essential to prevent erroneous conclusions.
Google Data Analyst Shares Her $300k/year Codex Workflow
Q: Do you have a robust data set here?
Yes, Codex produced a structured analysis and a leadership deck from the provided cohort data, but users should validate results and ensure the dataset is appropriate and sufficiently large for statistical significance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

A fast-paced, idea-rich show that explores marketing trends, growth tactics, and cutting-edge tech with two seasoned HubSpot marketing leaders at the helm. Episodes consistently center on AI-driven marketing, search and visibility in AI-powered ecosystems, and practical, hands-on workflows that marketers can deploy—from answer engines and real-time voice experiences to multi-tool AI pipelines for content and social. Highlights include live demonstrations, tool walkthroughs, and frameworks that push beyond traditional tips, often featuring high-profile guests or industry practitioners to shed light on tangible impact. The format tends to blend strategic thinking with concrete, actionable steps, making it valuable for growth-focused marketers... more

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Startup Ideas Podcast
4. My First Million
5. Social Media Marketing Podcast

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. Nate Follen
2. Nick Vasilescu
3. Peter Yang
4. Tyler Denk
5. Dhar Mann
6. Mira Moradi
7. Sam Parr
8. Sabrina Romanov

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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