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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Hubspot
Marketing
AI Tools
Content Creation
Openai
Chatgpt
Marketing Strategies
Marketing Automation
Artificial Intelligence
Google
AI Marketing
AI In Marketing
Content Marketing
Zapier
AI Search
Claude AI
Claude
B2B Marketing
Influencer Marketing
AI Agents

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesDailyEpisodes436Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Marketing Against The Grain

Latest Episodes

Get our AI Newsletter Stack (with prompts): clickhubspot.com/weqr

Ep 430

55% of buyers of a $10 playbook became paying users for Beehive, driving massive business value.

Kipp and Tyler Denk (Co-Founder and CEO of beehiiv) dive into how fou... more

Free Guide to Build Your Personal AI Wiki: clickhubspot.com/fcmt

Ep. 425

You can create a second brain in 15 minutes and for free.

Kipp and Matt Wolfe (Future Tools) dive into how to build your own "second brain" using tools like Obsidian ... more

Audit your AI Search Visibility with our free resource: clickhubspot.com/orjh

Ep. 428

93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you?

Kipp dives into Google’s biggest search overhaul... more

Ep. 427

Are Dhar Mann videos more therapeutic than talking to friends, family, or even a therapist?

Kipp, Kieran, and guest Dhar Mann (founder of Dhar Mann Studios), dive into how brands can unlock explosive growth and deep audience connection. Lea... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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Recent Guests

Dhar Mann
YouTuber and creator known for storytelling videos and films
Dhar Mann Studios
Episode: How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
Mira Moradi
Former CTO of OpenAI; founder of Thinking Machines
Thinking Machines
Episode: This Is the End of Chatbots
Sam Parr
Founder of The Hustle; founder of Hampton; co-host of My First Million
The Hustle/Hampton
Episode: The New Rules to Beat the SEO Algorithm in 2026
Sabrina Romanov
Solo creator with 1.4M follower base, uses AI-driven workflow for content
Independent creator
Episode: I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Beeri Amiel
Co-founder of XFunnel
XFunnel
Episode: We Found Where AI Gets Its Answers (It’s Not Your Website)
Kevin Hutson
From Futurepedia, guest discussing AI workflows and agent tools
Futurepedia
Episode: The AI Skill Ladder (Beginner → Workflow Builder)
James Dickerson
The Born Marketer, Claude Code advocate
Episode: Claude Code: Landing Page to Lead Magnet in 50 Minutes
Patrick Haede
Founder of Superscale
Superscale
Episode: We Tested an AI Agent That Builds 1000 Ads in 10 Minutes
Mike Futia
Expert at vibe coding apps for marketing and streamlining the manual processes in marketing.
Episode: This AI Workflow Replaces 10 Hours of Ad Research

Hosts

Kipp Bodnar
Host of Marketing Against The Grain; HubSpot Chief Marketing Officer
Kieran Flanagan
Host of Marketing Against The Grain; HubSpot Senior Vice President of Marketing

Reviews

4.7 out of 5 stars from 759 ratings
  • Superficial

    I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving ... more

    Apple Podcasts
    4
    Nikki4m
    United States8 days ago
  • Acronym soup & nothing but a plug for hubspot

    This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔

    Apple Podcasts
    2
    BryanMully
    United Statesa month ago
  • The perfect podcast for a marketing, director, manager, or CMO

    I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.

    Apple Podcasts
    5
    Gustavomun3455
    United States3 months ago
  • Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.

    Podcast Addict
    5
    VideoConfidence
    6 months ago
  • AI First, Marketing Second

    I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.

    Apple Podcasts
    1
    sloaneebalonee
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans value candid, practical frameworks over generic marketing platitudes.
Audience often cites value for senior marketers seeking fresh growth ideas.
Listeners appreciate data-driven discussions and case studies from real brands.
Positive reception exists for the show's long-form, deep-dive format with strong host chemistry.
Overall sentiment is highly positive with calls for ongoing exploration of emerging tools.
Listener feedback frequently highlights actionable AI marketing insights and practical demos.
A few reviews caution that heavy AI focus can feel repetitive or overly technical for some listeners.
Some listeners desire broader production polish and more varied topics beyond core AI marketing themes.
Fans note high-quality guests and fast-paced, implementable content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
Q: How do you balance algorithmic triggers with authentic storytelling for brands?
You balance by prioritizing emotional resonance and clear packaging first, then aligning the hook and the narrative with what the audience expects. The goal is to trigger the algorithm without sacrificing the soul of the story, so the content remains relatable and trustworthy.
How Dhar Mann Built A 65B View Machine Without Chasing The Algorithm
Q: What were the early partnerships like when you started outside your apartment, and how did you land your first brand partners?
The early path was about proving the value of storytelling and emotional connection; it wasn't about chasing big budgets but about building trust with an audience. Over time, as the content demonstrated real engagement and a strong community, brands began to see that authentic storytelling could deliver deeper impact than flashy spectacle.
I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Q: How do you start teaching Claude to write in your brand voice?
Begin with a starting prompt that defines the brand voice, content pillars, and target outcomes, then conduct an interview-like sequence within Claude Cowork to surface preferences and samples, ensuring Claude is 95% confident about the brand reflection before generating content.
The AI Skill Ladder (Beginner → Workflow Builder)
Q: What makes Manus easier to adopt than other agents like ChatGPT or Claude?
Manus is positioned as the easiest entry into agents, with straightforward prompts and the ability to reuse skills across projects, reducing setup friction and helping users get results quickly.
The AI Skill Ladder (Beginner → Workflow Builder)
Q: Can you explain the core difference between level three and level four workflows in practice?
Level four—workflow weaving with Manus—acts as a research tool that can pull transcripts, scan Reddit and other sources, identify trends, and then generate a differentiated script or content plan, effectively turning research into a concrete, executable workflow.

Audience Metrics

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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

A fast-paced, idea-rich show that explores marketing trends, growth tactics, and cutting-edge tech with two seasoned HubSpot marketing leaders at the helm. Episodes consistently center on AI-driven marketing, search and visibility in AI-powered ecosystems, and practical, hands-on workflows that marketers can deploy—from answer engines and real-time voice experiences to multi-tool AI pipelines for content and social. Highlights include live demonstrations, tool walkthroughs, and frameworks that push beyond traditional tips, often featuring high-profile guests or industry practitioners to shed light on tangible impact. The format tends to blend strategic thinking with concrete, actionable steps, making it valuable for growth-focused marketers... more

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Startup Ideas Podcast
4. Nudge
5. Social Media Marketing Podcast

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 436 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. Dhar Mann
2. Mira Moradi
3. Sam Parr
4. Sabrina Romanov
5. Beeri Amiel
6. Kevin Hutson
7. James Dickerson
8. Patrick Haede

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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