Marketing Against The Grain
Hubspot MediaKipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more
| Publishes | Twice weekly | Episodes | 466 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Free guide to automate your Instagram marketing with Muse AI: clickhubspot.com/dlvm
Ep. 460
“You don’t have a reach problem, you have a repeatability problem.”
Kipp dives into why Meta’s new Muse assistant is the game-changing marketing to... more
Free guide: how to get AI to recommend your business clickhubspot.com/pwcl
Ep 459
Is your next website visitor an AI agent with a credit card?
Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making tradit... more
Get our free playbook to redesign your marketing team in 2027: clickhubspot.com/svoh
Ep. 458
Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?
Kipp ... more
Free: make AI content sound like you (Prompts + 3 Files) clickhubspot.com/ilhf
Ep. 457
AI is now a pretty good content creator—and that’s actually a problem.
Kieran dives into why today’s wave of AI-generated content is flooding the intern... more
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Reviews
- Loved the episode on Claude
Learning so much from the Claude episode with the code workflow! Fascinating!!!
Apple Podcasts5beccabooker
United States4 months ago - Superficial
I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving ... more
Apple Podcasts4Nikki4mUnited States4 months ago - Acronym soup & nothing but a plug for hubspot
This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔
Apple Podcasts2BryanMullyUnited States5 months ago - The perfect podcast for a marketing, director, manager, or CMO
I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.
Apple Podcasts5Gustavomun3455United States7 months ago Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.
Podcast Addict510 months agoVideoConfidence
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #23 | United States/Business/Marketing |
Apple Podcasts | #3 |  Canada/Business/Marketing |
Apple Podcasts | #10 |  United Kingdom/Business/Marketing |
Apple Podcasts | #185 | United Kingdom/Business |
Apple Podcasts | #212 | Canada/Business |
Apple Podcasts | #7 |  Germany/Business/Marketing |
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Frequently Asked Questions About Marketing Against The Grain
What is Marketing Against The Grain about and what kind of topics does it cover?
This show leans into bold, practical marketing and growth concepts, with a heavy emphasis on AI-enabled workflows, automation, and data-driven decision making. Episodes explore how brands allocate spend in an AI era, build full-funnel media systems, and design repeatable, scalable marketing systems using agents, cognitive copilots, and code-based playbooks. Listeners can expect hands-on frameworks, real-world experiments, and candid discussions about both opportunities and limits of AI in marketing, plus occasional creator- or platform-specific case studies that illuminate how big outcomes are achieved in practice. A standout element is the mix of strategy with concrete tooling and live demonstrations, which can help teams implement immedia... more
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How many listeners does Marketing Against The Grain get?
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Which podcasts are similar to Marketing Against The Grain?
These podcasts share a similar audience with Marketing Against The Grain:
1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Startup Ideas Podcast
4. Social Media Marketing Podcast
5. My First Million
How many episodes of Marketing Against The Grain are there?
Marketing Against The Grain launched 5 years ago and published 466 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Marketing Against The Grain?
Recent guests on Marketing Against The Grain include:
1. Amanda Natividad
2. Dharmesh Shah
3. Danny Yeung
4. David Epstein
5. Benoit Vatere
6. Hilary Gridley
7. Chris Koerner
8. Riley Brown
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.