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Marketing Against The Grain

Hubspot Podcast Network

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful ... more

PublishesTwice weeklyEpisodes305Founded3 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

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Artwork for Marketing Against The Grain

Latest Episodes

Ep. 299

Can AI make you the most productive person in your company?

Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, build... more

Ep. 298

Can an AI agent revolutionize deep research in marketing?

Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle... more

Ep. 297

Why did HubSpot's blog traffic allegedly plummeted?

Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpecte... more

Ep. 296

What does it take to effectively leverage advanced AI models for your business needs?

Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful ... more

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Reviews

4.8 out of 5 stars from 441 ratings
  • Don’t Bother Listening, Watch on YT Instead

    The episodes are just the YT videos, without the video part. Hearing someone talk their way though prompting an LLM when they assume you can see their screen but you can’t is a waste of time. The actual content is interesting but you should go watch it on YouTube, this Apple Podcasts version is useless.

    Apple Podcasts
    1
    chris463
    Switzerland14 days ago
  • Not providing the same value.

    Really liked this podcast to start with. I have to say it feels like overtime you’re running out of really valuable topics and Kieran sounds increasingly more bored every week.

    Apple Podcasts
    3
    Bagofspanners
    United Kingdom2 months ago
  • Informative but beware of tactics

    Informative show that speaks about AI in digital marketing. The hosts are heavily influenced by Anthoropic and Hubspot.

    I’m in the fence with their tactics, a lot of what is discussed would be considered spammy and borderline black hat. Proceed with caution.

    Apple Podcasts
    3
    BryanMully
    United States4 months ago
  • Too much talk

    The podcast covers good topics. I find it very wordy. Lots of talk about nothing. Sometimes after an hours chapter I am still unsure what is the take away.

    Apple Podcasts
    4
    Kazanov
    United States8 months ago
  • A one-of-a-kind podcast!

    It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.

    Apple Podcasts
    5
    sfn177
    United States8 months ago

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