Marketing Against The Grain
Hubspot MediaKipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more
| Publishes | Twice weekly | Episodes | 448 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
Listen to this Podcast
Latest Episodes
Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: clickhubspot.com/jgvk
Ep. 442
50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget?
Kipp dives into how AI has completely disrupted the p... more
Map your media spend with our full-funnel audit template: clickhubspot.com/ckev
Ep. 441
Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business.
Kipp and guest Benoit Vatere (Li... more
Weekly AI Content Ideation System: clickhubspot.com/rtjed
Ep. 440
Are you still stuck regurgitating the same content ideas that everyone else is using?
Kieran dives into the secrets behind building a world-class AI content ideation system ... more
Anti-AI Slop Checklist: clickhubspot.com/olkw
Ep. 439
Are you just passing AI-generated slop back and forth at work?
Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom lo... more
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Learning so much from the Claude episode with the code workflow! Fascinating!!!
Apple Podcasts5beccabooker
United States2 months ago - Superficial
I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving ... more
Apple Podcasts4Nikki4mUnited States2 months ago - Acronym soup & nothing but a plug for hubspot
This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔
Apple Podcasts2BryanMullyUnited States3 months ago - The perfect podcast for a marketing, director, manager, or CMO
I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.
Apple Podcasts5Gustavomun3455United States5 months ago Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.
Podcast Addict58 months agoVideoConfidence
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Apple Podcasts | #33 | United States/Business/Marketing |
Apple Podcasts | #5 |  United Kingdom/Business/Marketing |
Apple Podcasts | #99 |  Canada/Business/Marketing |
Apple Podcasts | #138 | United Kingdom/Business |
Apple Podcasts | #28 |  Australia/Business/Marketing |
Apple Podcasts | #43 |  Germany/Business/Marketing |
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Frequently Asked Questions About Marketing Against The Grain
What is Marketing Against The Grain about and what kind of topics does it cover?
A fast-paced, idea-rich show that explores marketing trends, growth tactics, and cutting-edge tech with two seasoned HubSpot marketing leaders at the helm. Episodes consistently center on AI-driven marketing, search and visibility in AI-powered ecosystems, and practical, hands-on workflows that marketers can deploy—from answer engines and real-time voice experiences to multi-tool AI pipelines for content and social. Highlights include live demonstrations, tool walkthroughs, and frameworks that push beyond traditional tips, often featuring high-profile guests or industry practitioners to shed light on tangible impact. The format tends to blend strategic thinking with concrete, actionable steps, making it valuable for growth-focused marketers... more
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How many listeners does Marketing Against The Grain get?
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Which podcasts are similar to Marketing Against The Grain?
These podcasts share a similar audience with Marketing Against The Grain:
1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Startup Ideas Podcast
4. Social Media Marketing Podcast
5. My First Million
How many episodes of Marketing Against The Grain are there?
Marketing Against The Grain launched 4 years ago and published 448 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketing Against The Grain?
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What guests have appeared on Marketing Against The Grain?
Recent guests on Marketing Against The Grain include:
1. Chris Koerner
2. Riley Brown
3. Nate Follen
4. Nick Vasilescu
5. Peter Yang
6. Tyler Denk
7. Dhar Mann
8. Mira Moradi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.