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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Marketing
AI In Video Production
Hubspot
AI In Marketing
Apple Vision Pro
Red Bull
Tribe Framework
Community Building
Customer Centricity
Openai
Chatgpt
Neuro-Linguistic Programming
AI Tools
Marketing Strategy
Zapier
Email Marketing
Business Models
Personal Branding
Taglines
Advertising

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesDailyEpisodes375Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Marketing Against The Grain

Latest Episodes

Want Nate's 5 AI Ad Creation Workflows? Get it here: clickhubspot.com/tnk

Ep. 369

This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows.

Kipp, Kieran, and Nate... more

YouTube

Want Rory's system to turn one brief into 100+ assets with AI? Get it here: clickhubspot.com/drf

Ep 368

Ever wonder how you can use AI to reduce the amount of money you’re spending on ads to acquire more customers?

Kipp and Kieran dive int... more

YouTube

Want to create AI Videos? Get the guide: clickhubspot.com/mhg

Ep. 367

Will Sora 2 make TikTok obsolete?

Kipp and Kieran dive into the jaw-dropping launch of Sora 2—a next-gen AI video model that’s shaking up everything we know about conten... more

Want our ultimate AI Marketing Playbook? Get it here: clickhubspot.com/bkm

Ep, 366

Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search?

Kipp and Neil Patel, of Co-Founder at Neil Patel Digital a... more

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Recent Guests

Grant Lee
Founder of Gamma, an AI presentation tool
Gamma
Episode: How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Aja Frost
Marketing expert and contributor at HubSpot
HubSpot
Episode: Marketing is Broken - This is the Future of Conversions (Loop Framework)
Anton Osika
Founder of Lovable
Lovable
Episode: The Startup Letting 99% of People Build Apps Without Code
Elena Verna
Growth leader with experience at major brands like Dropbox and SurveyMonkey, currently leading growth at Lovable.
Lovable
Episode: Inside the $130M AI Startup Growing Faster Than ChatGPT
Darius Lam
CEO, Founder of NEX
NEX
Episode: This AI Startup Is Beating Apple and NVIDIA at Their Own Game
Jason Keath
Author, speaker, and expert on creativity and marketing
Author of 'The Case for More Bad Ideas'
Episode: I Tested 5 AI Prompts That Replace Weeks of Creative Work
Gaurav Misra
Co-founder of captions.ai
captions.ai
Episode: This AI Does in 20 Minutes What Takes Video Teams 20 Days
Alex Lieberman
Great marketer and entrepreneur, Founder of Morning Brew
Morning Brew
Episode: Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
Hala Taha
Top LinkedIn influencer and entrepreneur, founder of YAP Media.
YAP Media
Episode: The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha

Hosts

Kipp Bodnar
CMO of HubSpot, hosting discussions on innovative marketing strategies and AI applications.
Kieran Flanagan
SVP of Marketing at HubSpot, co-hosting episodes focusing on marketing innovations and technology integration in strategies.

Reviews

4.7 out of 5 stars from 736 ratings
  • AI First, Marketing Second

    I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.

    Apple Podcasts
    1
    sloaneebalonee
    United States3 months ago
  • Too Good to Speed Up!

    Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

    Apple Podcasts
    5
    Lsenick
    United States5 months ago
  • Creative, Insightful, and Packed with Actionable Tips

    This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!

    Apple Podcasts
    5
    AdQueenSuz
    United States6 months ago
  • Don’t Bother Listening, Watch on YT Instead

    The episodes are just the YT videos, without the video part. Hearing someone talk their way though prompting an LLM when they assume you can see their screen but you can’t is a waste of time. The actual content is interesting but you should go watch it on YouTube, this Apple Podcasts version is useless.

    Apple Podcasts
    1
    chris463
    Switzerland9 months ago
  • Not providing the same value.

    Really liked this podcast to start with. I have to say it feels like overtime you’re running out of really valuable topics and Kieran sounds increasingly more bored every week.

    Apple Podcasts
    3
    Bagofspanners
    United Kingdom10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some express concern about the increasing focus on AI at the expense of traditional marketing discussions.
Many find the podcast highly informative, especially regarding AI and its applications in business.
Listeners appreciate the fresh perspectives on marketing trends and the engaging dynamics between hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: How do you scale TikTok influencer marketing effectively?
By creating new channels for influencers specifically for the brand, which allows for more attempts at going viral, measured by performance pay.
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: What are some of the key marketing strategies that AI startups like Gamma are using?
AI startups are leveraging influencer marketing as a primary growth method, moving away from reliance on traditional product-led growth mechanisms.
The Brand NEW AI Marketing Strategy for 2025
Q: What are the four phases of the loop marketing model?
The four phases are Express, Tailor, Amplify, and Evolve, each standing for different strategies to engage the audience using AI and data insights.
The Brand NEW AI Marketing Strategy for 2025
Q: What do you think is the biggest challenge facing the average marketer right now?
Most challenges stem from traffic declines and the inability to effectively engage audiences due to rising costs and saturation across channels.
The Startup Letting 99% of People Build Apps Without Code
Q: What skills do you believe are essential for the future, especially regarding marketing and product development?
Curiosity and a proactive approach will be crucial, as the ability to quickly adapt and innovate will be key in an AI-dominated landscape.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

The discussions focus heavily on the impact of artificial intelligence on marketing, exploring how emerging technologies are reshaping traditional approaches and strategies. Key themes include the significance of adaptability in marketing practices, the necessity for marketers to embrace new tools and methodologies, and the evolving nature of audience engagement. Unique aspects of this content include an emphasis on practical AI applications for productivity and creative strategies, alongside discussions about the future roles of marketing professionals in a tech-driven landscape. Listeners can expect insightful conversations that challenge conventional marketing wisdom and offer actionable advice for both growth and innovation.

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How many listeners does Marketing Against The Grain get?

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Digital Marketing Podcast
4. Social Media Marketing Podcast
5. The Marketing Millennials

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 375 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. Grant Lee
2. Aja Frost
3. Anton Osika
4. Elena Verna
5. Darius Lam
6. Jason Keath
7. Gaurav Misra
8. Alex Lieberman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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