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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Hubspot
Marketing
AI Tools
Content Creation
Openai
Chatgpt
Artificial Intelligence
Marketing Strategies
Marketing Automation
AI Marketing
AI In Marketing
Zapier
Google
AI Agents
B2B Marketing
Content Marketing
Claude AI
Claude
Influencer Marketing
Marketing Technology

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesTwice weeklyEpisodes428Founded4 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Marketing Against The Grain

Latest Episodes

Get our Guide to Rank #1 on Google in 2026: clickhubspot.com/lmfv

Ep. 422

How can you differentiate valuable content from generic AI-generated slop?

Kipp dives into how to create non-commodity content that AI and your competitors can't rep... more

Get the most out of AI with our free AI ROI Scorecard: clickhubspot.com/epkj

Ep. 421

What if your team burned through your entire AI budget in just six months?

Kipp and Kieran dive into the wild world of “token maxxing”—the new Silicon Val... more

Start a free trial of HubSpot's new AEO tool: clickhubspot.com/wdlc

Ep. 420

In AI search,, relevancy matters more than authority.

Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First M... more

Get our free Claude Cowork Workflow: clickhubspot.com/detf

Ep. 419

How do you publish 250 pieces of content per week with zero employees?

Kipp and Sabrina Ramonov of Blotato, dive into the exact AI-powered content workflow that built a 2 ... more

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Recent Guests

Sam Parr
Founder of The Hustle; founder of Hampton; co-host of My First Million
The Hustle/Hampton
Episode: The New Rules to Beat the SEO Algorithm in 2026
Sabrina Romanov
Solo creator with 1.4M follower base, uses AI-driven workflow for content
Independent creator
Episode: I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Beeri Amiel
Co-founder of XFunnel
XFunnel
Episode: We Found Where AI Gets Its Answers (It’s Not Your Website)
Kevin Hutson
From Futurepedia, guest discussing AI workflows and agent tools
Futurepedia
Episode: The AI Skill Ladder (Beginner → Workflow Builder)
James Dickerson
The Born Marketer, Claude Code advocate
Episode: Claude Code: Landing Page to Lead Magnet in 50 Minutes
Patrick Haede
Founder of Superscale
Superscale
Episode: We Tested an AI Agent That Builds 1000 Ads in 10 Minutes
Mike Futia
Expert at vibe coding apps for marketing and streamlining the manual processes in marketing.
Episode: This AI Workflow Replaces 10 Hours of Ad Research
PJ Ace
Creative director specializing in AI-generated video ads
Episode: 233M Views in 3 Days: The David Beckham AI Workflow
Tina Huang
Data scientist, creator, and entrepreneur specializing in AI workflows
Episode: I Used ChatGPT & n8n to Stop Customers from Leaving | Tina Huang

Hosts

Kipp Bodnar
Co-host and Chief Marketing Officer at HubSpot, known for innovative marketing strategies and insights.
Kieran Flanagan
Co-host and Senior Vice President of Marketing at HubSpot, expert in leveraging digital innovation in marketing.

Reviews

4.7 out of 5 stars from 751 ratings
  • The perfect podcast for a marketing, director, manager, or CMO

    I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.

    Apple Podcasts
    5
    Gustavomun3455
    United States2 months ago
  • Marketing Against the Grain has become a weekly staple for me, especially because it releases multiple times a week and stays consistently useful. Kip and Kieran zoom out to what’s possible with AI, but they don’t treat it like a shiny toy; there’s a real ethical lens in the mix (which matters when the ground is shifting under our feet with LLMs and advanced tech). The best part? They take massive, complex concepts, often with brilliant guests, and distil them into clear, practical actions.

    Podcast Addict
    5
    VideoConfidence
    5 months ago
  • AI First, Marketing Second

    I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.

    Apple Podcasts
    1
    sloaneebalonee
    United States10 months ago
  • Too Good to Speed Up!

    Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

    Apple Podcasts
    5
    Lsenick
    United Statesa year ago
  • Creative, Insightful, and Packed with Actionable Tips

    This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!

    Apple Podcasts
    5
    AdQueenSuz
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its innovative takes on AI and marketing, although some feel it skews too heavily toward AI topics.
The hosts' dynamic and discussion style makes complex marketing concepts accessible to a broader audience.
Listeners appreciate the blend of humor and actionable insights offered by the hosts.
Feedback indicates a desire for more diversity in marketing topics rather than a focus purely on AI and automation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

I Run 250+ Social Media Posts/Week… Alone (Claude Code Workflow)
Q: How do you start teaching Claude to write in your brand voice?
Begin with a starting prompt that defines the brand voice, content pillars, and target outcomes, then conduct an interview-like sequence within Claude Cowork to surface preferences and samples, ensuring Claude is 95% confident about the brand reflection before generating content.
The AI Skill Ladder (Beginner → Workflow Builder)
Q: What makes Manus easier to adopt than other agents like ChatGPT or Claude?
Manus is positioned as the easiest entry into agents, with straightforward prompts and the ability to reuse skills across projects, reducing setup friction and helping users get results quickly.
The AI Skill Ladder (Beginner → Workflow Builder)
Q: Can you explain the core difference between level three and level four workflows in practice?
Level four—workflow weaving with Manus—acts as a research tool that can pull transcripts, scan Reddit and other sources, identify trends, and then generate a differentiated script or content plan, effectively turning research into a concrete, executable workflow.
We Tested an AI Agent That Builds 1000 Ads in 10 Minutes
Q: What does it cost to use the AI agent for ad creation?
It costs $49 per month, which includes access to agent functionalities and ad production credits.
233M Views in 3 Days: The David Beckham AI Workflow
Q: What should a business think about when considering AI video production in terms of time and cost?
Businesses should anticipate costs that are significantly lower than traditional methods, potentially ranging from $10,000 to $100,000 depending on the complexity and agency involvement, often making it 10 times cheaper than conventional ad costs.

Audience Metrics

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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

Focusing on innovative marketing strategies and growth tactics, the content frequently dives into the intersection of artificial intelligence and marketing. Episodes are known for their in-depth discussions on emerging tools and technologies that reshape the marketing landscape, such as AI-driven ad solutions, automation, and the implications of mass automation in digital engagement. The hosts emphasize practical applications, offering listeners actionable insights interspersed with lively banter. This podcast stands out due to its balance of creativity, strategic thinking, and a commitment to authenticity in marketing amidst an increasingly automated digital environment.

Where can I find podcast stats for Marketing Against The Grain?

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How many listeners does Marketing Against The Grain get?

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How many subscribers and views does Marketing Against The Grain have?

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Digital Marketing Podcast
4. The Startup Ideas Podcast
5. My First Million

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 428 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Against The Grain?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. Sam Parr
2. Sabrina Romanov
3. Beeri Amiel
4. Kevin Hutson
5. James Dickerson
6. Patrick Haede
7. Mike Futia
8. PJ Ace

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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