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Artwork for Marketing Against The Grain

Marketing Against The Grain

Hubspot Media
Marketing
AI In Video Production
Hubspot
AI In Marketing
Apple Vision Pro
Red Bull
Community Building
Tribe Framework
Customer Centricity
Openai
Chatgpt
AI Tools
Neuro-Linguistic Programming
Marketing Strategy
Zapier
Email Marketing
Business Models
Personal Branding
Taglines
Sales

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination ... more

PublishesTwice weeklyEpisodes386Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Marketing Against The Grain

Latest Episodes

Get our free Google Gemini bundle with our favorite prompts + workflows: clickhubspot.com/sce

Ep. 380

Is Gemini 3 better than GPT-5?

Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, s... more

YouTube

Get our 10 Prompts to Fix What AI Broke: clickhubspot.com/eph

Ep. 379

Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?

Recording from GROW Europe, Kipp and Kieran dive into how AI... more

Use our AI Marketing automation guide to scale your business: clickhubspot.com/wqf

Ep. 378

“What matters is that you're building something people want. The VCs will come once they see that there is something exciting.”

Kipp and guest Erica... more

Use our 10 prompts to create interactive tools with Gemini Code: clickhubspot.com/ewd

Ep. 377

How fast could you build a custom app to grow your newsletter—without writing a single line of code?

Kieran dives into Google’s powerful new AI C... more

Key Facts

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Recent Guests

Erica Wenger
Founder and general partner at Park Rangers Capital
Park Rangers Capital
Episode: Inside the Hidden Playbooks of Businesses That Actually Win
Kyle Poyar
Marketing expert and contributor to the Growth Unhinged newsletter
Growth Unhinged
Episode: 9 ChatGPT Use Cases from the Top 1% of Marketers
Greg Isenberg
Entrepreneur, YouTube creator, and documentary maker focusing on AI opportunities.
Episode: How to Start a $1M Business Using Only AI
Rory Flynn
Expert in using AI for creative image generation.
Episode: AI Tools to Replace Your $10k+ Creative Agency
Grant Lee
Founder of Gamma, an AI presentation tool
Gamma
Episode: How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Anton Osika
Founder of Lovable
Lovable
Episode: The Startup Letting 99% of People Build Apps Without Code
Elena Verna
Growth leader with experience at major brands like Dropbox and SurveyMonkey, currently leading growth at Lovable.
Lovable
Episode: Inside the $130M AI Startup Growing Faster Than ChatGPT
Darius Lam
CEO, Founder of NEX
NEX
Episode: This AI Startup Is Beating Apple and NVIDIA at Their Own Game
Aja Frost
SEO expert at HubSpot
HubSpot
Episode: How to Rank #1 in ChatGPT Results (AI SEO Strategy)

Hosts

Kipp Bodnar
CMO of HubSpot, hosting discussions on innovative marketing strategies and AI applications.
Kieran Flanagan
SVP of Marketing at HubSpot, co-hosting episodes focusing on marketing innovations and technology integration in strategies.

Reviews

4.7 out of 5 stars from 737 ratings
  • AI First, Marketing Second

    I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.

    Apple Podcasts
    1
    sloaneebalonee
    United States5 months ago
  • Too Good to Speed Up!

    Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

    Apple Podcasts
    5
    Lsenick
    United States6 months ago
  • Creative, Insightful, and Packed with Actionable Tips

    This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!

    Apple Podcasts
    5
    AdQueenSuz
    United States7 months ago
  • Don’t Bother Listening, Watch on YT Instead

    The episodes are just the YT videos, without the video part. Hearing someone talk their way though prompting an LLM when they assume you can see their screen but you can’t is a waste of time. The actual content is interesting but you should go watch it on YouTube, this Apple Podcasts version is useless.

    Apple Podcasts
    1
    chris463
    Switzerland10 months ago
  • Not providing the same value.

    Really liked this podcast to start with. I have to say it feels like overtime you’re running out of really valuable topics and Kieran sounds increasingly more bored every week.

    Apple Podcasts
    3
    Bagofspanners
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some express concern about the increasing focus on AI at the expense of traditional marketing discussions.
Many find the podcast highly informative, especially regarding AI and its applications in business.
Listeners appreciate the fresh perspectives on marketing trends and the engaging dynamics between hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: How do you scale TikTok influencer marketing effectively?
By creating new channels for influencers specifically for the brand, which allows for more attempts at going viral, measured by performance pay.
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Q: What are some of the key marketing strategies that AI startups like Gamma are using?
AI startups are leveraging influencer marketing as a primary growth method, moving away from reliance on traditional product-led growth mechanisms.
The Brand NEW AI Marketing Strategy for 2025
Q: What are the four phases of the loop marketing model?
The four phases are Express, Tailor, Amplify, and Evolve, each standing for different strategies to engage the audience using AI and data insights.
The Brand NEW AI Marketing Strategy for 2025
Q: What do you think is the biggest challenge facing the average marketer right now?
Most challenges stem from traffic declines and the inability to effectively engage audiences due to rising costs and saturation across channels.
The Startup Letting 99% of People Build Apps Without Code
Q: What skills do you believe are essential for the future, especially regarding marketing and product development?
Curiosity and a proactive approach will be crucial, as the ability to quickly adapt and innovate will be key in an AI-dominated landscape.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Frequently Asked Questions About Marketing Against The Grain

What is Marketing Against The Grain about and what kind of topics does it cover?

The discussions focus heavily on the impact of artificial intelligence on marketing, exploring how emerging technologies are reshaping traditional approaches and strategies. Key themes include the significance of adaptability in marketing practices, the necessity for marketers to embrace new tools and methodologies, and the evolving nature of audience engagement. Unique aspects of this content include an emphasis on practical AI applications for productivity and creative strategies, alongside discussions about the future roles of marketing professionals in a tech-driven landscape. Listeners can expect insightful conversations that challenge conventional marketing wisdom and offer actionable advice for both growth and innovation.

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How many listeners does Marketing Against The Grain get?

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Which podcasts are similar to Marketing Against The Grain?

These podcasts share a similar audience with Marketing Against The Grain:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. AI Explored
3. The Digital Marketing Podcast
4. The Startup Ideas Podcast
5. Social Media Marketing Talk Show

How many episodes of Marketing Against The Grain are there?

Marketing Against The Grain launched 4 years ago and published 386 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Against The Grain?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Against The Grain?

Recent guests on Marketing Against The Grain include:

1. Erica Wenger
2. Kyle Poyar
3. Greg Isenberg
4. Rory Flynn
5. Grant Lee
6. Anton Osika
7. Elena Verna
8. Darius Lam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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