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B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

Podknows Podcasting - B2B Podcasting Experts
Podcasting
Podknows
Podknows Podcasting
Marketing
Linkedin
Branded Podcasts
Sales
B2B Podcasting
Branded Podcasting
Apple Podcasts
B2B Podcasting Insights
Spotify
B2B Podcast Production
Downloads
Buying Triggers
Creator X
Sales Podcast
Cadence
Apple
Branded Podcast

B2B Podcasting Insights is the founder podcast for anyone who wants their show to shorten the B2B sales cycle, not just fill a content calendar. If you're a founder, CMO, consultant or solo operator using podcasting for marketing, this is where you'll find out why it's working, or why it isn't. Most business podcasts are content wallpaper. Polite, vague, interchangeable and strategically pointless... more

PublishesWeeklyEpisodes56Founded6 years ago
Number of ListenersCategories
MarketingBusinessTechnology

Listen to this Podcast

Artwork for B2B Podcasting Insights

Latest Episodes

Podcast Growth Diagnostic: one session, and you'll leave knowing whether to double down, simplify or stop. podknows.co.uk/diagnostic

If you're staring at an edit you can't make yourself finish, and wondering whether your B2B podcast should j... more

Podcast Growth Diagnostic: one session, and you'll know whether to double down, simplify or stop. podknows.co.uk/diagnostic

My B2B podcast's hosting dashboard says 161,000 downloads. Apple Podcasts says 846 people have pressed play.

That's ... more

YouTube

Podcast Growth Diagnostic: one session, and you come out knowing whether to double down, simplify or stop. podknows.co.uk/diagnostic

If your podcast stops the week you can't make it, you haven't got a podcast. You've got a habit that depends... more

YouTube

Free one-page post-mortem for an empty email list: podknows.co.uk/list

You're 40 episodes in, and your email list would fit inside a Fiat Panda.

Mine would. 19,300 downloads in 90 days. Signups from this show's freebies in the same 90 days?... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Denzil Cardiff
Leadership development consultant
Episode: Your Episode Nobody Shared Was the One That Actually Worked!
Fred Copestake
Sales training and consultancy professional
Brindis
Episode: Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
Andrew Backhouse
Website designer in Harrogate; planning a podcast launch in Q2
Unspecified
Episode: Your B2B Podcast's Downloads Are NOT The Result
Susan Walsh
Founder of The Classification Guru, author of Between The Spreadsheets
The Classification Guru
Episode: If Your B2B Podcast Was Working, Your Sales Calls Would Sound Different
Neal Veglio
Podcast coach, mentor, and strategist who helped optimize the host's show
Independent podcast coach/consultant
Episode: B2B podcasting lessons from 200 episodes about LinkedIn

Host

Neal Veglio
Host and founder of Podknows Podcasting; frequent B2B podcast strategist and consultant focused on branded podcasting for sales outcomes.

Reviews

3.8 out of 5 stars from 16 ratings
  • The only REQUIRED podcasting podcast!

    I love the way Neal gets to the point, calls out misconceptions and makes his points actionable. I’ve listened to every episode, and some more than once. He practices what he preaches— every minute EARNS its spot. I am learning so much and hope to one day be able to make a case for our company to pay for his expert advice. But in the meantime, this content he is GIVING away is GOLD. It is very much appreciated!

    Apple Podcasts
    5
    Andria_N_R_Creative
    United States7 months ago
  • The Best!

    There is literally no one better. If you have an interest in podcasting you need to listen!

    Apple Podcasts
    5
    Choocharoo345
    United States7 months ago
  • A podcast that really makes you stop and think.

    I find this content very valuable.

    Apple Podcasts
    5
    Ilze Be
    United States8 months ago
  • Neal Knows His Stuff

    I crossed paths with Neal first over on LinkedIn. I was attracted to his content that called out the BS that comes with the podcast promotion and producing industry. Only people that are legit can do this.

    I’ve since worked with him several times - including the Podcast Audit for my Social Media For B2B Growth podcast. Some results were immediate and some compounded over time. Either way I know my podcast is growing and attracting the right audience which is converting to paid clients.

    So I no... more

    Apple Podcasts
    5
    nannashell76
    Australia2 years ago
  • Sounds Like A Conman

    He says only he knows the secrets to podcast success, but lacks a successful podcast. He puts down everyone else offering the same services, but insists only he can make it work. These are not educational, just extended adverts.

    Apple Podcasts
    1
    SleepyLady37373
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts challenge common podcasting myths and deliver sharp, direct advice.
Strong emphasis on diagnostics and real-world results over hype.
Actively practical and actionable guidance that helps move deals, not just teach theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#222
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is Your B2B Podcast One Bad Week From Stopping?
Q: Should I be running ads on my own branded show? Or does that defeat the point?
Veglio advises against third-party ads because the branded podcast already promotes the business, and ads divert listeners' attention to another company. Programmatic ads can be poorly controlled and may even promote a competitor. He suggests asking whether listeners would value the ad, and says a business can instead promote its own services.
Your Dream Client Ignores Your Emails. They'll Say Yes To This.
Q: Is it worth publishing transcripts?
Contrary to the belief that transcripts are useless, they are not read top to bottom, but they serve different purposes: skimmable answers, searchability, and branding; however, auto transcripts require heavy cleanup to avoid harming the show's credibility.
Is Spotify Stealing Your B2B Podcast's Search Traffic?
Q: Is it reasonable for a guest to request to hear an edit before it goes out, and how should founders respond to that without creating awkwardness?
It's generally not appropriate after recording, and you should not publish edits solely to appease a guest; instead, use a clear policy on edits that explains what will and won't be changed, and place it on the one-sheet so expectations are set beforehand.
B2B Podcasting: The Only Listener You Actually Need
Q: I can't stand the sound of my own voice. Does that ever go away?
The host explains that it is normal to dislike how your voice sounds on recordings, offers practical reassurance, and notes there's a scientific reason related to how you hear yourself versus how others hear you, finishing with coping tips and an invitation to send in more questions.
These are your branded podcast's next four episodes
Q: Dawn says, I batch record, so I've got 12 episodes mapped out for the next quarter. Is that a good thing or am I doing wrong?
Batching is absolutely great for ensuring you have content ready and reducing weekly pressure, but you should still keep regular planning to ensure the topics stay current and relevant to where you are in your entrepreneurial journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Podcasting Insights

What is B2B Podcasting Insights about and what kind of topics does it cover?

This show targets founders, CMOs, consultants, and solo operators who want podcasts to reliably accelerate buyers through the funnel. Across episodes, the conversation centers on turning podcast content into a tangible sales asset, with emphasis on positioning, messaging clarity, buying triggers, and practical production hygiene. Listeners can expect frameworks for topic ideation from real buyer conversations, live Q&A segments, and concrete diagnostics or audits to ensure episodes move deals rather than merely exist as branded content. A standout trait is the unapologetic focus on business outcomes—prioritizing measurable impact over vanity metrics and “best practices.” The show also leans into hands-on guidance, like guest selection align... more

Where can I find podcast stats for B2B Podcasting Insights?

Rephonic provides a wide range of podcast stats for B2B Podcasting Insights. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to B2B Podcasting Insights and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does B2B Podcasting Insights get?

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How many subscribers and views does B2B Podcasting Insights have?

To see how many followers or subscribers B2B Podcasting Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to B2B Podcasting Insights?

These podcasts share a similar audience with B2B Podcasting Insights:

1. Podmastery: podcasting insights and advice for indie creators
2. How I Built This with Guy Raz
3. The Joe Rogan Experience

How many episodes of B2B Podcasting Insights are there?

B2B Podcasting Insights launched 6 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Podcasting Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Podcasting Insights?

Rephonic pulls ratings and reviews for B2B Podcasting Insights from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for B2B Podcasting Insights?

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What guests have appeared on B2B Podcasting Insights?

Recent guests on B2B Podcasting Insights include:

1. Denzil Cardiff
2. Fred Copestake
3. Andrew Backhouse
4. Susan Walsh
5. Neal Veglio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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