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Artwork for B2B Podcasting Insights

B2B Podcasting Insights - business strategy podcast for founders and brands

Podknows Podcasting - B2B Podcasting Experts
Podknows
Sales
Marketing
Podcasting
Linkedin
Buying Triggers
Creator X
Cadence
Apple
Branded Podcasting
Sales Podcast
Podcast Strategy
Neal Veglio
Branded Podcasts
Downloads
Solo Episodes
Video In Podcasts
Stakeholders
B2B Podcasting Insights
Inbound Conversions

B2B Podcasting Insights is for founders, CMOs, consultants, and solo operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations. Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite. Because podcasting isn’t about brand awareness. It’s about ... more

PublishesWeeklyEpisodes37Founded6 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for B2B Podcasting Insights

Latest Episodes

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn)

But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really... more

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and th... more

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.

That sounds absurd. And yet it's almost universal.

Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B busin... more

YouTube

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.

The CFO is squinting at the line item.

You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on... more

Key Facts

Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Fred Copestake
Sales training and consultancy professional
Brindis
Episode: Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
Andrew Backhouse
Website designer in Harrogate; planning a podcast launch in Q2
Unspecified
Episode: Your B2B Podcast's Downloads Are NOT The Result
Susan Walsh
Founder of The Classification Guru, author of Between The Spreadsheets
The Classification Guru
Episode: If Your B2B Podcast Was Working, Your Sales Calls Would Sound Different
Neal Veglio
Podcast coach, mentor, and strategist who helped optimize the host's show
Independent podcast coach/consultant
Episode: B2B podcasting lessons from 200 episodes about LinkedIn

Host

Neal Veglio
Podcast coach/mentor with expertise in optimizing B2B shows and driving sales outcomes; founder/operator associated with Podnows/Podknows Podcasting

Reviews

3.9 out of 5 stars from 14 ratings
  • The only REQUIRED podcasting podcast!

    I love the way Neal gets to the point, calls out misconceptions and makes his points actionable. I’ve listened to every episode, and some more than once. He practices what he preaches— every minute EARNS its spot. I am learning so much and hope to one day be able to make a case for our company to pay for his expert advice. But in the meantime, this content he is GIVING away is GOLD. It is very much appreciated!

    Apple Podcasts
    5
    Andria_N_R_Creative
    United Statesa month ago
  • The Best!

    There is literally no one better. If you have an interest in podcasting you need to listen!

    Apple Podcasts
    5
    Choocharoo345
    United States2 months ago
  • A podcast that really makes you stop and think.

    I find this content very valuable.

    Apple Podcasts
    5
    Ilze Be
    United States3 months ago
  • Neal Knows His Stuff

    I crossed paths with Neal first over on LinkedIn. I was attracted to his content that called out the BS that comes with the podcast promotion and producing industry. Only people that are legit can do this.

    I’ve since worked with him several times - including the Podcast Audit for my Social Media For B2B Growth podcast. Some results were immediate and some compounded over time. Either way I know my podcast is growing and attracting the right audience which is converting to paid clients.

    So I no... more

    Apple Podcasts
    5
    nannashell76
    Australia2 years ago
  • Sounds Like A Conman

    He says only he knows the secrets to podcast success, but lacks a successful podcast. He puts down everyone else offering the same services, but insists only he can make it work. These are not educational, just extended adverts.

    Apple Podcasts
    1
    SleepyLady37373
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences find it focused on how to move deals, not just entertain.
Strong practical takeaways and blunt, actionable guidance.
High regard for expertise; insights translate to real-world results.
Consistently clear, sharp critiques of common podcasting myths.
Perceived as value-driven and results-oriented, though some critics view self-promotion risk.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Focus On Being 'Consistent' Is Killing Your B2B Podcast
Q: What should a founder or marketing lead look for to determine if their podcast has a recognizable pattern of thinking rather than just a growing backlog of episodes?
Look for evidence of a consistent point of view and the ability to articulate how problems are approached, where lines are drawn, and what is emphasized as important; if listeners can describe how you think after three episodes, you've established a recognizable pattern.
Why Focus On Being 'Consistent' Is Killing Your B2B Podcast
Q: How do you help senior stakeholders understand the value of a podcast when the impact shows up indirectly?
By reframing the value in terms of transformed conversations and downstream influence—focusing on signals like conversations that start further down the sales funnel and references to ideas from episodes—rather than chasing download metrics alone.
Why Guest Interview Based B2B Podcasts Don't Work
Q: How long should we realistically expect our B2B Podcast to take before it delivers anything meaningful for the business?
Longer than most teams are comfortable admitting, but shorter than people think once the podcast is done properly, because its first job is to change how people understand you rather than drive immediate business.
Founder Podcast Playbook: Understanding Listener Analytics
Q: Rachel asks how to know when an episode is actually ready to publish.
The host advises that waiting to perfect content is counterproductive; publish the strongest episode first, expect improvements with each release, and consider hiring an external editor to help optimize for business impact.
10,000 Followers? 100 Downloads! Why B2B Sales Podcasts Struggle!
Q: How do we keep content fresh after eight months without it becoming repetitive?
Focus on business problems your ideal buyers are actively facing, not just topics; refresh formats or segments to align with real client challenges instead of chasing topics for their own sake.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Podcasting Insights

What is B2B Podcasting Insights about and what kind of topics does it cover?

"B2B Podcasting Insights" targets founders, CMOs, consultants, and solo operators who want podcasts to drive tangible buyer engagement and shorten the sales cycle. Episodes consistently challenge conventional branding podcasts, reframing the show as a measurable sales asset that informs prospects, aligns marketing and sales, and accelerates conversions. The host(s) emphasize buying triggers, narrative leverage, and actionable frameworks over generic tips, with a blunt, no-n fluff delivery. Noteworthy is the focus on turning content into a proactive, shift-making asset—often including diagnostics and live playbooks to improve show efficacy and ROI for sales outcomes.

Where can I find podcast stats for B2B Podcasting Insights?

Rephonic provides a wide range of podcast stats for B2B Podcasting Insights. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to B2B Podcasting Insights and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does B2B Podcasting Insights get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for B2B Podcasting Insights, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for B2B Podcasting Insights?

Rephonic provides comprehensive predictive audience data for B2B Podcasting Insights, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does B2B Podcasting Insights have?

To see how many followers or subscribers B2B Podcasting Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of B2B Podcasting Insights are there?

B2B Podcasting Insights launched 6 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Podcasting Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Podcasting Insights?

Rephonic pulls ratings and reviews for B2B Podcasting Insights from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for B2B Podcasting Insights?

Rephonic provides full transcripts for episodes of B2B Podcasting Insights. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on B2B Podcasting Insights?

Recent guests on B2B Podcasting Insights include:

1. Fred Copestake
2. Andrew Backhouse
3. Susan Walsh
4. Neal Veglio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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