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Artwork for This Social Cottage

This Social Cottage

Gemma
Instagram
Content Creation
Social Media Marketing
Audience Engagement
Sales Strategy
Marketing
Social Media Strategy
Instagram Stories
Social Media Growth
Authority Building
Instagram Marketing
Email Marketing
Content Strategy
Tiktok
Sales
Instagram Carousel Posts
Engagement Metrics
Brand Partnerships
Business
Personal Branding

Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build ... more

PublishesWeeklyEpisodes53Foundeda year ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for This Social Cottage

Latest Episodes

The whole of the marketing world has been going crazy over million dollar launches and talking to the camera. Today I share the lessons we can learn for our own content and the patterns to spot to get your content visible.

What does posting on Instagram for impact look like? What happens if you're posting just for the sake of it? In today's episode I walk you through the exact questions to ask yourself and to get out of a rut.

How do you sound like yourself online, particularly when AI is rife?! Kal from Words hurt Copy joins me in today's episode to share his perspective:

You can find Kal at:

Website: www.words-hurt.com

@wordshurt.copy on instagram & threads

and his n... more

In a world where 'claude wrote my content in 30 minutes', where do we draw the line about where we're letting AI take over the conversations we're having on Instagram?

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advic... more

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Recent Guests

Sara Joelle
Website Copywriter and Marketing Mentor (Website Girl)
Between the Lines Copy
Episode: When the Instagram gal met the website gal: Do you need a website if you're just posting content?

Host

Gemma
Gemma is the host and strategist behind This Social Cottage, focusing on practical Instagram growth, content clarity, and sustainable business strategies for busy creators and moms.

Reviews

4.9 out of 5 stars from 36 ratings
  • All the IG info you need in under 15 minutes

    Gemma’s whole thing is that IG shouldn’t take you hours each day, and so it makes sense that her podcast is bite-sized but still incredibly helpful.

    Apple Podcasts
    5
    andreashah
    United States5 months ago
  • Fab podcast!

    Absolutely love this podcast! I’ve binged all available episodes several times, and I still pick up a little something new every time I re-listen. Always excited to see a new episode pop up! Gemma does an amazing job of drilling down into the marketing and messaging tactics that businesses need, so they can best reach their target audience on Instagram.

    Apple Podcasts
    5
    Nicola Parry
    United States8 months ago
  • Binge worthy

    I have only recently discovered Gemma’s podcast after following her for some time. And OMG, I am bingeing them in the car on the way to work.. I love her style, humour and all the advice she gives is amazing! It’s also great to listen to another Brit in this space that sounds normal..a mum making it work.

    Love, love, love them!

    Apple Podcasts
    5
    Amebey
    United Kingdom9 months ago
  • So helpful!!!

    I am always thinking, ‘when is the next social cottage podcast out?’

    That says so much when you are actively thinking about wanting to listen to that podcast!

    Gemma is so down to earth and shares such useful tips that you can start to implement right away. Love this podcast!

    Apple Podcasts
    5
    A. Lucky
    United Kingdom10 months ago
  • Brilliant

    One my my most favourite podcasts. Full of so much common sense and actionable things. I’ve even listened to some of the episodes a couple of times to catch all the details.

    Apple Podcasts
    5
    Rebecca333111
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans note the host's authenticity and clear, strategic guidance for brand partnerships.
Many enjoy the relatable, no-fluff delivery and practical examples.
Listeners praise concise, actionable tactics that fit into busy schedules.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When the Instagram gal met the website gal: Do you need a website if you're just posting content?
Q: What should someone put on their website first to feel legitimate and attract the right clients?
The guidance focuses on starting with concrete, specific copy that explains what you do, who you do it for, and how you help, with practical examples and a simple, benefit-focused headline that resonates with the ideal client.
When the Instagram gal met the website gal: Do you need a website if you're just posting content?
Q: Why do you love websites, especially from an ADHD-friendly perspective?
She describes websites as the place where the full story lives, offering a seamless journey that social posts can't always provide, and explains how they help neurodivergent brains stay organized by consolidating information in one place.
When the Instagram gal met the website gal: Do you need a website if you're just posting content?
Q: Sara, do you want to tell people who you are, what you do?
Sara explains that she's known as Website Girl, a website copywriter and marketing mentor who loves helping people tell their entire story through website copy, and she emphasizes clear, direct messaging tailored to the client's needs.
Olivia grew 11,000 followers in 5 weeks
Q: Should I simplify my messaging?
Definitely do it. It's just a test, and make sure your profile backs it up.
Olivia grew 11,000 followers in 5 weeks
Q: What led you on this journey to go, right, I'm ready to grow my audience again?
The pivot to brand photography was a big wake-up call, needing to build a new audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About This Social Cottage

What is This Social Cottage about and what kind of topics does it cover?

This show delivers practical, punchy Instagram growth and content creation strategies geared toward business owners, solopreneurs, and creators who want to grow an audience, land daily offers, and still maintain life balance. Episodes emphasize efficient systems (batching, quick editing, and audience understanding), test-and-learn approaches (trial reels, new formats), and authentic positioning that avoids salesy pitches. A recurring strength is translating often complex marketing concepts into actionable steps you can implement that week, with a notable focus on motherhood-friendly workflows and scalable content strategies for busy schedules.

A standout aspect is the host's emphasis on sustainability and realism: it blends tactical tips w... more

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How many listeners does This Social Cottage get?

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What are the audience demographics for This Social Cottage?

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How many subscribers and views does This Social Cottage have?

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Which podcasts are similar to This Social Cottage?

These podcasts share a similar audience with This Social Cottage:

1. Good Content with Shannon McKinstrie
2. The Amy Porterfield Show
3. The Jasmine Star Show
4. Build Your Tribe | Grow Your Business with Social Media
5. Chill & Prosper with Denise Duffield-Thomas

How many episodes of This Social Cottage are there?

This Social Cottage launched a year ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact This Social Cottage?

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Where can I see ratings and reviews for This Social Cottage?

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What guests have appeared on This Social Cottage?

Recent guests on This Social Cottage include:

1. Sara Joelle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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