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LMA Podcast

LMA Podcast
Artificial Intelligence
Legal Marketing
Business Development
Networking
Small Talk
Storytelling
Law Firms
Private Equity Investment In Law Firms
Genai
Feedback
Executive Presence
Branding
Marketing Technology
Lateral Hiring
Boies Schiller Flexner
Law Firm Communications
Relationship Building
Search Engine Optimization (SEO)
Quality Content
Media

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

PublishesMonthlyEpisodes139Founded10 years ago
Number of ListenersCategory
Education

Listen to this Podcast

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Latest Episodes

U.S. law firms are considering new investments from private equity. Announcing deals of this nature may be new to some legal marketers, but law firms abroad have considerable experience. In this episode of the LMA Podcast, LMA PR & Communications Sha... more

Why do technology rollouts stall inside law firms, and what does it take to make them stick? In this episode, LMA Marketing Technology Shared Interest Group Co-Chairs Mike Vallebuona (Covington & Burling) and Raquel Lewis (Intapp) discuss the human s... more

A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill (Strawberry Nevill Communication Consulting) sits down with Roy Sexton (Vedder) and Alissa Pinck (Greenbaum, ... more

What does executive presence really look like in today's workplace — and is it something you can actually learn? In this episode of the LMA Podcast, Trish Lilley sits down with Heather Barnes to discuss the evolution of executive presence, from polis... more

Practical Ways Legal Comms and Marketing Technology Pros Are Collaborating to Level Up How is AI reshaping legal marketing in practical, day-to-day ways? In the latest episode of the LMA Podcast, hosted by the PR and Communications and Marketing Tech... more

How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data a... more

Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel... more

What if the routines that support personal wellness could also strengthen client relationships? Sarita Aguirre, a registered dietitian at Rising Nutrition, and Blair Whitman, vice president of client success at Homethrive Inc., explore practical para... more

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Recent Guests

Katherine Hollar Barnard
Former CMO of AmLaw 100 and 200 firms and founder and managing partner of FireSign
FireSign
Episode: Communicating Private-Equity Investment in Your Firm: What U.S. Law Firms Can Learn From International Deals
Michael Evans
Law firm communications specialist and former EMEA head of communications at Baker McKenzie
Baker McKenzie
Episode: Communicating Private-Equity Investment in Your Firm: What U.S. Law Firms Can Learn From International Deals
Alissa Pinck
Senior marketing and business development manager
Greenbaum, Rowe, Smith & Davis
Episode: Back to Basics: Why Branding Is More Than a Visual Identity
Heather Barnes
Founder of Improv at Work; former Second City faculty
Improv at Work
Episode: Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv
Dan Pulka
Chief Business Development and Marketing Officer
Troutman Pepper Locke
Episode: AI Isn't Taking Your Job — It's Rewriting It
Mike Vallebuona
Director of Digital Marketing
Covington & Burling
Episode: AI Isn't Taking Your Job — It's Rewriting It
Alay Amita Jones
Global CMO, BCLP (Bryan Cave Leighton Paisner)
BCLP
Episode: The Growth Department: Why Legal Marketers Belong at the Strategy Table
Sarita Aguirre
Registered dietitian
Rising Root Nutrition
Episode: Sustainable Success: Routines That Drive Client Value
Blair Whitman
Vice President of Client Success
Homethrive
Episode: Sustainable Success: Routines That Drive Client Value

Host

Trish Lilley
Host of the LMA Podcast

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Talking Points

Recent interactions between the hosts and their guests.

Communicating Private-Equity Investment in Your Firm: What U.S. Law Firms Can Learn From International Deals
Q: What should firms do if they are pursuing outside investment right now?
Bring communications professionals into the discussions early, map stakeholder fears, and agree on clear answers about the purpose of the investment, what it will fund, how it benefits clients and staff, and what happens next. Continue reinforcing the agreed narrative after the announcement with visible follow-through.
Communicating Private-Equity Investment in Your Firm: What U.S. Law Firms Can Learn From International Deals
Q: What is the current state of private equity in the U.S. legal sector?
The rules vary by state. Arizona and Utah have opened pathways for outside investment, while other jurisdictions have relaxed ownership rules or are considering changes. Several states have also begun setting limits on management services organization models.
Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv
Q: How important is attire and physical presentation to executive presence, and how should people approach it without losing their personal style?
Attire and physical presence matter because they influence first impressions and how you're read in a room. The goal isn't to conform but to align your appearance with the context while staying true to yourself. Choose outfits and body language that project confidence and approachability for the audience you're addressing.
Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv
Q: What concrete steps can early-career professionals take to start building executive presence without feeling inauthentic?
Start by awareness: observe how you show up in different situations, seek feedback, and practice adapting your presentation and language to your audience. Build confidence through small, regular improv-based exercises that improve listening, flexibility, and clear communication.
Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv
Q: You're defining executive presence as something you show up with. How would you define it in practical terms for someone not in a senior role yet?
Executive presence is about how you show up in the moment—your awareness, posture, eye contact, and ability to adapt to an audience. It's not about being perfect; it's about being authentic, prepared, and able to connect with others in a way that conveys competence and warmth, so people trust you to lead.

Audience Metrics

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Frequently Asked Questions About LMA Podcast

What is LMA Podcast about and what kind of topics does it cover?

This show centers on the practical intersection of law firms, marketing, business development, and communications. Across recent episodes, listeners hear about making executive presence and leadership more authentic, deploying AI and data analytics to accelerate workflows, and embedding marketing into strategy to drive growth. Guests frequently bring hands-on frameworks for storytelling, client feedback loops, multi-channel PR, and lateral hiring, with real-world examples from large firms and legal marketing teams. The format often blends tactical playbooks (templates, roadmaps, and checklists) with thoughtful discussions about culture, trust, and sustainable client value. It's particularly notable for tying personal development topics—like... more

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Which podcasts are similar to LMA Podcast?

These podcasts share a similar audience with LMA Podcast:

1. Passle CMO Series Podcast
2. The Ezra Klein Show

How many episodes of LMA Podcast are there?

LMA Podcast launched 10 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on LMA Podcast?

Recent guests on LMA Podcast include:

1. Katherine Hollar Barnard
2. Michael Evans
3. Alissa Pinck
4. Heather Barnes
5. Dan Pulka
6. Mike Vallebuona
7. Alay Amita Jones
8. Sarita Aguirre

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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