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Artwork for Passle CMO Series Podcast

Passle CMO Series Podcast

Passle
Crosspitch AI
Law Firms
Professional Services Marketing
Passle
Client Experience
Legal Marketing
CMO Series Live
Cross-Selling
Client Relationships
Butzel
Thompson Coburn
Tariffs
Mitchell, Silberberg and Knupp
BD Enablement
Thomson Snell & Passmore
Burr & Forman
Artificial Intelligence
Artificial Intelligence Regulation
Health and Well-Being
Life Sciences

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.

Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.

Produced by Passle, the platform behind the Thought Leadersh... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Passle CMO Series Podcast

Latest Episodes

In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out?

On today's episode of the CMO Series Podcast, Alex Haidar is joined by Roanne N... more

Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and responding to a shifting ma... more

Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital platform around a “newsroom model”, tr... more

55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're effective at it. That gap between ambition and execution is at the heart of our latest research and it's costing firms re... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Clare Quinn-Waters
Chief Growth Officer at Edwin Coe
Edwin Coe
Episode: Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch
Rebecca Blaw
Digital Marketing Senior Manager at Reed Smith
Reed Smith
Episode: Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool
Mikkel Keller
CTO at Novicell
Novicell
Episode: Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool
James Barclay
CEO of Passle Inc
Passle
Episode: CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
Natasha Sandamas
events and marketing manager
Passle
Episode: CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas
Bela Grover
Former Chief Client Relationship Officer at Goodwin Procter; former Deloitte client leadership executive
Goodwin Procter; Deloitte
Episode: Episode 200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms
Iwona Kesting
Global Director of Business Development and Communications at Jones Day
Jones Day
Episode: Episode 199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact
Raya Blakeley-Glover
Business Development leader at Bird & Bird
Bird & Bird
Episode: CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It
Mo Bunnell
Founder/CEO of Bunnell Idea Group, BD professional
Bunnell Idea Group
Episode: CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It

Host

Dionne Cole; Eugene McCormick; Charles Cousins; Gemma Francis
Primary hosts with roles in marketing and BD leadership, plus guest-leaning contributions from a BD consultant and multiple variations of a host named Charles.

Reviews

5.0 out of 5 stars from 12 ratings
  • Entertaining and informative

    I have enjoyed all of the episodes, they are informative and insightful. I really enjoyed the latest episode with Amy Shepherd. She shares some great views and opinions. She is true business professional. Keep up the great work.

    Apple Podcasts
    5
    lugrad02
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest diversity and candid discussions are a strength.
Insightful and practical takeaways for scaling growth in professional services.
High relevance for law firm marketing and BD leadership roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 186 - Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next
Q: What experiences shaped your view on legal marketing today?
Her early career in consumer PR, a pivot to law firms, and a stint at Citadel taught her the value of process, clarity in communication, and the importance of building a community among marketers. This mix led to founding Builden Partners to bring a structured, process-driven mindset to legal marketing.
Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic
Q: What would be your step-by-step starter playbook for younger lawyers?
Pick one lane; publish with lower barriers and consistency; write and speak like a human; be comfortable being early rather than perfect; and remember visibility is about familiarity, not auditioning.
Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic
Q: How do you decide what to talk about while protecting client relationships and sensitivities?
She uses a disciplined three-question filter: Is it additive? Would I be comfortable reading it to a client or leadership? Does it reflect how I think professionally?
Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic
Q: When did it click that writing and media could directly drive business, and how did you start developing that muscle?
Her broadcasting background helped identify the value of being known and having a point of view; over time consistent media presence led to inbound opportunities and trusted relationships.
Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic
Q: Was there a moment where you recognized the need to stand out once you became a lawyer?
Yes, she realized early on that standing out required authenticity and a clear point of view, and that visibility could become business development when combined with substance and consistency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Passle CMO Series Podcast

What is Passle CMO Series Podcast about and what kind of topics does it cover?

This show centers on practical strategies for growth in professional services, with a focus on cross-selling, client development, and marketing leadership within law firms and consultancies. Episodes explore how to align technology, governance, and culture to drive measurable client value, from MarTech deployments to sponsor-led career advancement and scalable BD programs. A notable signature is its blend of data-driven frameworks, real-world case studies from top firms, and occasional sponsor integrations that tie strategy to actionable tools like CrossPitch AI. These conversations are likely to resonate with senior marketers, BD leaders, and operations executives seeking tangible improvements in visibility, collaboration, and revenue grow... more

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Which podcasts are similar to Passle CMO Series Podcast?

These podcasts share a similar audience with Passle CMO Series Podcast:

1. This Legal Life: Lessons Learned from a Life in Legal
2. The Diary Of A CEO with Steven Bartlett
3. ZOE Science & Nutrition
4. The Bulwark Podcast
5. Good Hang with Amy Poehler

How many episodes of Passle CMO Series Podcast are there?

Passle CMO Series Podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Passle CMO Series Podcast?

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What guests have appeared on Passle CMO Series Podcast?

Recent guests on Passle CMO Series Podcast include:

1. Clare Quinn-Waters
2. Rebecca Blaw
3. Mikkel Keller
4. James Barclay
5. Natasha Sandamas
6. Bela Grover
7. Iwona Kesting
8. Raya Blakeley-Glover

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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