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Artwork for Passle CMO Series Podcast

Passle CMO Series Podcast

Passle
Crosspitch AI
Law Firms
Professional Services Marketing
Mitchell, Silberberg and Knupp
Thompson Coburn
Tariffs
BD Enablement
Butzel
Client Experience
Cross-Selling
CMO Series Live
Client Relationships
Health and Well-Being
Life Sciences
Viome
Morse Law
International Women's Day
Sponsorship
Gender Diversity In Law Firms
Mentorship

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.

Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.

Produced by Passle, the platform behind the Thought Leadersh... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Passle CMO Series Podcast

Latest Episodes

Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and responding to a shifting ma... more

Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of its digital platform around a “newsroom model”, tr... more

55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're effective at it. That gap between ambition and execution is at the heart of our latest research and it's costing firms re... more

The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and learning with legal marketing and BD professionals from across the industry.

No more FOMO, having to choose wha... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

James Barclay
CEO of Passle Inc
Passle
Episode: CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
Natasha Sandamas
events and marketing manager
Passle
Episode: CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas
Bela Grover
Former Chief Client Relationship Officer at Goodwin Procter; former Deloitte client leadership executive
Goodwin Procter; Deloitte
Episode: Episode 200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms
Iwona Kesting
Global Director of Business Development and Communications at Jones Day
Jones Day
Episode: Episode 199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact
Raya Blakeley-Glover
Business Development leader at Bird & Bird
Bird & Bird
Episode: CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It
Mo Bunnell
Founder/CEO of Bunnell Idea Group, BD professional
Bunnell Idea Group
Episode: CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It
Gemma Francis
Legal BD consultant with in-house experience
Episode: Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
Tricia Weener
Global Chief Business Development and Marketing Officer at Linklaters
Linklaters
Episode: Episode 197 - Tricia Weener of Linklaters on The Reality of Building High-Performing Teams
Vanessa Crocetto
Chief Experience Officer at Butzel
Butzel
Episode: Episode 196 - Vanessa Crocetto of Butzel on How Client Experience Fuels Growth

Host

Dionne Cole; Eugene McCormick; Charles Cousins; Gemma Francis
Primary hosts with roles in marketing and BD leadership, plus guest-leaning contributions from a BD consultant and multiple variations of a host named Charles.

Reviews

5.0 out of 5 stars from 12 ratings
  • Entertaining and informative

    I have enjoyed all of the episodes, they are informative and insightful. I really enjoyed the latest episode with Amy Shepherd. She shares some great views and opinions. She is true business professional. Keep up the great work.

    Apple Podcasts
    5
    lugrad02
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest diversity and candid discussions are a strength.
Insightful and practical takeaways for scaling growth in professional services.
High relevance for law firm marketing and BD leadership roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
Q: What are the three practical takeaways you'd want in-house BD and marketing teams to adopt now?
Her three takeaways are: ensure initiatives will impact the bottom line, know your audience and tailor efforts to their drivers, and establish clear data and KPIs to measure cause and effect and iterate for better outcomes.
Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
Q: What would you tell your former self when you were in-house about BD and working with firms?
She emphasizes the importance of experiencing the business side herself to understand pricing dynamics, pipeline management, and the need for a more rigorous, data-driven approach to BD that moves beyond broad marketing activities.
Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
Q: Can you talk us through your journey and the moment you realized the way law firms were approaching business development had room for improvement?
Gemma describes moving from in-house BD roles to starting her own consultancy, realizing through hands-on experience and needs within firms that BD was often conflated with marketing, with a lack of pipeline discipline and real revenue focus. This triggered a shift to teaching a clearer, more coaching-driven approach that emphasizes practical habits and early involvement of associates.
CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
Q: What is your one key takeaway from this research for law firm leaders starting today?
The core takeaway is to drive collaboration deliberately, measure it transparently, and report the impact up to partners and individual contributors, using a robust infrastructure to center client value and reduce noise in communications.
CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
Q: What can firm leaders actually do to shift that focus from price rises to cross-selling and collaboration?
Leaders should push for deliberate, strategic collaboration supported by infrastructure that makes expertise visible, measure outcomes, and involve partners and laterals in a structured way to align incentives and reduce random, opportunistic cross-selling.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Passle CMO Series Podcast

What is Passle CMO Series Podcast about and what kind of topics does it cover?

This show centers on practical strategies for growth in professional services, with a focus on cross-selling, client development, and marketing leadership within law firms and consultancies. Episodes explore how to align technology, governance, and culture to drive measurable client value, from MarTech deployments to sponsor-led career advancement and scalable BD programs. A notable signature is its blend of data-driven frameworks, real-world case studies from top firms, and occasional sponsor integrations that tie strategy to actionable tools like CrossPitch AI. These conversations are likely to resonate with senior marketers, BD leaders, and operations executives seeking tangible improvements in visibility, collaboration, and revenue grow... more

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Which podcasts are similar to Passle CMO Series Podcast?

These podcasts share a similar audience with Passle CMO Series Podcast:

1. This Legal Life: Lessons Learned from a Life in Legal
2. The Diary Of A CEO with Steven Bartlett
3. ZOE Science & Nutrition
4. The Bulwark Podcast
5. Good Hang with Amy Poehler

How many episodes of Passle CMO Series Podcast are there?

Passle CMO Series Podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Passle CMO Series Podcast?

Recent guests on Passle CMO Series Podcast include:

1. James Barclay
2. Natasha Sandamas
3. Bela Grover
4. Iwona Kesting
5. Raya Blakeley-Glover
6. Mo Bunnell
7. Gemma Francis
8. Tricia Weener

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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