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Artwork for Passle CMO Series Podcast

Passle CMO Series Podcast

Passle
Crosspitch AI
Law Firms
Cross-Selling
Passle
Legal Marketing
Professional Services Marketing
Artificial Intelligence
Thought Leadership
Burr & Forman
CRM (customer Relationship Management)
Client Relationships
Lateral Integration
Business Development
Client Experience
Rainmaking
Linklaters
Mid-Career Attorneys
Mergers and Acquisitions
Reed Smith
Revenue Growth

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.

Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.

Produced by Passle, the platform behind the Thought Leadersh... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Passle CMO Series Podcast

Latest Episodes

Firms expect Marketing and BD to shape strategy at a high level, and they increasingly expect that strategic input to demonstrate clear revenue impact.

In the latest CMO Series Podcast, James Barclay, our CEO, is joined by Gillian Ward, Chief Market... more

A good rainmaker does not just provide contacts for a firm; they connect them.

On today’s episode of the Rainmakers podcast, Alex Haidar sits down with Fadwa Hammoud, Managing Member of Miller Johnson’s Detroit office, for a conversation on how her ... more

Every firm’s marketing and business development are built on a foundation of digital infrastructure, but how does a modern, technologically aware firm organise their marketing and BD objectives effectively?

On today’s episode of the CMO series podca... more

The law firm's CMO is now a strategic, board-aligned leader with clear responsibility for driving the bottom line.

On today's episode of the CMO Series Podcast, Sam Page is joined by Melanie Hill, CMO at Chambers and Partners, to explore new researc... more

Key Facts

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Recent Guests

Gillian Ward
Chief Marketing and Business Development Officer at Reed Smith
Reed Smith
Episode: Episode 213 - Gillian Ward of Reed Smith on What a CMBDO Needs to Bring to the Role Today'
Fadwa Hammoud
Managing member of Miller Johnson's Detroit office and former Michigan Solicitor General
Miller Johnson
Episode: CMO Series Rainmakers EP 8: Fadwa Hammoud of Miller Johnson on Driving Growth With Intention.
Drew Hawkins
Senior Director of Marketing & Operations
Womble Bond Dickinson
Episode: Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD
Rachel Hudson
Digital Marketing Senior Manager
Womble Bond Dickinson
Episode: Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD
Melanie Hill
CMO at Chambers & Partners
Chambers & Partners
Episode: Episode 211 - Melanie Hill of Chambers & Partners on How the Role of the Law Firm CMO Is Changing
Gaius Powell
Director of Marketing and BD at Wilkin Chapman Rollits (former Director at other firms; guest for episode)
Wilkin Chapman Rollits
Episode: Episode 210 - Gaius Powell of Wilkin Chapman Rollits on Turning Pre‑merger Considerations into Post‑merger Value
Eileen Kinney-Mallin
Leader with firsthand experience in global CRM implementation for a law firm
Unknown (not specified)
Episode: Episode 209 - Eileen Kinney-Mallin on How to Drive Lawyer Adoption of Your CRM
Craig Budner
Founder, Budner Performance Group
Budner Performance Group
Episode: Episode 2 - CMO Series Laterals & Mergers: 2 Good 1 Bad with Craig Budner from Budner Performance Group
Grasford Smith
Co-chair of the lateral partner integration program at Akerman
Akerman
Episode: Episode 1 - CMO Series Laterals & Mergers: 2 Good 1 Bad with Grasford Smith from Akerman

Host

Will Eke
Host of Passle CMO Series Podcast

Reviews

5.0 out of 5 stars from 12 ratings
  • Entertaining and informative

    I have enjoyed all of the episodes, they are informative and insightful. I really enjoyed the latest episode with Amy Shepherd. She shares some great views and opinions. She is true business professional. Keep up the great work.

    Apple Podcasts
    5
    lugrad02
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep, real-world experience and actionable frameworks.
The show blends practical growth tactics with industry-specific challenges in professional services.
Sponsorships showcase useful tools without overwhelming the content.
Listeners appreciate evidence-based discussions and case-study style insights.
The format tends to highlight cross-firm collaboration and client-centric strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 213 - Gillian Ward of Reed Smith on What a CMBDO Needs to Bring to the Role Today'
Q: When a senior marketing or BD professional joins a new firm, could be Reed Smith, what should they focus on in their first 90 days? What are you looking for them to deliver in 90 days?
Ward recommends quickly learning the role's scope, key partners, internal teams and resources, and the group's strategy. New hires should assess what has been happening and bring useful ideas to help the firm pursue revenue growth.
Episode 213 - Gillian Ward of Reed Smith on What a CMBDO Needs to Bring to the Role Today'
Q: So Gillian, what does the Cmbdo need to bring to the role today?
Ward says the role is ultimately about helping the firm grow revenue, develop existing client relationships, and identify new opportunities. Titles matter less than having a strategic role in those efforts.
CMO Series Rainmakers EP 8: Fadwa Hammoud of Miller Johnson on Driving Growth With Intention.
Q: For any lawyers listening who want to build their personal leverage and firm-wide impact, what is one thing you think that they should start doing differently when it comes to collaboration and cross-selling?
Hammoud advises lawyers to think like owners, build relationships before clients need help, learn what is happening in clients' businesses, and introduce colleagues whose skills can serve them.
CMO Series Rainmakers EP 8: Fadwa Hammoud of Miller Johnson on Driving Growth With Intention.
Q: How did your public service experiences shape the way you think about business development and rainmaking today?
Hammoud says relationships and credibility developed in public service helped her build a private practice. Rather than becoming a salesperson, she became more intentional about being useful to people she already knew and connecting them with firm resources.
Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD
Q: What advice would you give to marketers about infrastructure builds like this?
Quantify time savings and impact, stay curious, start small to build champions, and treat it as cultural change as much as a technology change to ensure ongoing evergreen adoption.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Passle CMO Series Podcast

What is Passle CMO Series Podcast about and what kind of topics does it cover?

This series centers on growth, marketing, and business development within professional services, with a strong emphasis on law firms and cross-firm collaboration. Episodes explore client-centric strategies, lateral hiring, mergers, productized BD approaches, data-driven client insights, and practical playbooks for scaling BD/marketing teams in law firms and professional services firms. Notable throughlines include how to align marketing, BD, and partners around client needs; the rise of product BD and newsroom-style content platforms; and the role of technology like CrossPitch AI to reduce silos and accelerate revenue. The format often pairs senior marketing/BD leaders with credible guests to share actionable frameworks, implementation tips... more

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How many listeners does Passle CMO Series Podcast get?

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Which podcasts are similar to Passle CMO Series Podcast?

These podcasts share a similar audience with Passle CMO Series Podcast:

1. The Rainmaking Podcast
2. The Lawyer Podcast
3. The Rest Is Politics
4. FT News Briefing
5. Pivot

How many episodes of Passle CMO Series Podcast are there?

Passle CMO Series Podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Passle CMO Series Podcast?

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What guests have appeared on Passle CMO Series Podcast?

Recent guests on Passle CMO Series Podcast include:

1. Gillian Ward
2. Fadwa Hammoud
3. Drew Hawkins
4. Rachel Hudson
5. Melanie Hill
6. Gaius Powell
7. Eileen Kinney-Mallin
8. Craig Budner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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