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Artwork for Passle CMO Series Podcast

Passle CMO Series Podcast

Passle
Crosspitch AI
Law Firms
Cross-Selling
Professional Services Marketing
Thought Leadership
Legal Marketing
Artificial Intelligence
Passle
Client Experience
CMO Series Live
Client Relationships
Butzel
Mitchell, Silberberg and Knupp
Thompson Coburn
Tariffs
BD Enablement
Professional Services
Fractional Marketing
Jackson Lewis
Storytelling

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.

Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.

Produced by Passle, the platform behind the Thought Leadersh... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Passle CMO Series Podcast

Latest Episodes

Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing firms.

On today's episode of the CMO Series Podcast, Will Eke is joined by Sarah High, Director of Marketing and Bu... more

As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively redefine and shape the role’s future direction.

On this week's episode of the CMO Series Podcast Alistair Bone is jo... more

Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right.

On today's episode of the CMO Series Podcast, Will Eke is joined by Helen Griffiths, Head of Business Development at Fl... more

In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the board.

In today’s episode of the CMO Series Podcast, Will Eke sits down with Rob Gijsen, Chief Marketing Officer ... more

Key Facts

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Recent Guests

Sarah High
Director of Marketing and Business Development at Yetter Coleman
Yetter Coleman
Episode: Episode 207 - Sarah High of Yetter Coleman on The Big Law Mindset: Reality Of Successfully Scaling A BD Function In A Boutique Firm
Jennifer Shankleton
Chief Growth and Development Officer, Brennan Manna & Diamond
Brennan Manna & Diamond
Episode: Episode 206 - Jennifer Shankleton of Brennan Manna & Diamond LLC on How to Navigate an Ever-Evolving Role in Legal Marketing & Business Development
Helen Griffiths
Head of Business Development at Fladgate
Fladgate
Episode: Episode 205 - Helen Griffiths of Fladgate on Delivering a BD Plan That Works in Practice
Rob Gijsen
Chief Marketing Officer at CMS
CMS
Episode: Episode 204 - Rob Gijsen of CMS on Rethinking Client Strategy To Drive Real Revenue
Roanne Neuwirth
Marketing leader, independent advisor, strategist with two decades in professional services
Independent advisor / former marketing leader in professional services
Episode: Episode 203 - Roanne Neuwirth on What Separates a Market Position from a Service List
Rebecca Blaw
Digital Marketing Senior Manager at Reed Smith
Reed Smith
Episode: Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool
Mikkel Keller
CTO at Novicell
Novicell
Episode: Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool
James Barclay
CEO of Passle Inc
Passle
Episode: CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
Natasha Sandamas
events and marketing manager
Passle
Episode: CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas

Host

Dionne Cole; Eugene McCormick; Charles Cousins; Gemma Francis
Primary hosts with roles in marketing and BD leadership, plus guest-leaning contributions from a BD consultant and multiple variations of a host named Charles.

Reviews

5.0 out of 5 stars from 12 ratings
  • Entertaining and informative

    I have enjoyed all of the episodes, they are informative and insightful. I really enjoyed the latest episode with Amy Shepherd. She shares some great views and opinions. She is true business professional. Keep up the great work.

    Apple Podcasts
    5
    lugrad02
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest diversity and candid discussions are a strength.
Insightful and practical takeaways for scaling growth in professional services.
High relevance for law firm marketing and BD leadership roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech
Q: What advice would you give to others trying to find their roots and overcome uncertainty?
Ioana encourages embracing one's unique background, partnering with mentors, and staying authentic, while focusing on solutions and the positive people who support you.
CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech
Q: How has your background influenced your approach to your current work in marketing and thought leadership?
She explains the transition from reporting to strategic communications, emphasizing authenticity, mentorship, and listening to clients as core drivers of successful branding and cross-selling initiatives.
CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech
Q: Tell me how you found your footing when you joined the US and learned English.
Ioana recounts arriving with little English, teaching herself through immersion in news and Sesame Street, and eventually studying journalism at Northeastern, which set the foundation for her later work in communications and leadership.
Rainmakers: EP4 - Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership
Q: What would you recommend as the first step for leaders who want to start a thought leadership program?
Show proof that content leads to tangible outcomes, build a team to sustain production, and demonstrate how consistent thought leadership creates opportunities over time.
Rainmakers: EP4 - Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership
Q: What point in your career made you realize the importance of thought leadership?
He realized its importance when in-house at a large financial institution, where high-quality external content helped him work more efficiently, leading him to see that firms must produce accessible, timely content for clients and prospects.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Passle CMO Series Podcast

What is Passle CMO Series Podcast about and what kind of topics does it cover?

This show centers on practical strategies for growth in professional services, with a focus on cross-selling, client development, and marketing leadership within law firms and consultancies. Episodes explore how to align technology, governance, and culture to drive measurable client value, from MarTech deployments to sponsor-led career advancement and scalable BD programs. A notable signature is its blend of data-driven frameworks, real-world case studies from top firms, and occasional sponsor integrations that tie strategy to actionable tools like CrossPitch AI. These conversations are likely to resonate with senior marketers, BD leaders, and operations executives seeking tangible improvements in visibility, collaboration, and revenue grow... more

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How many listeners does Passle CMO Series Podcast get?

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To see how many followers or subscribers Passle CMO Series Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Passle CMO Series Podcast?

These podcasts share a similar audience with Passle CMO Series Podcast:

1. Pivot
2. The Rainmaking Podcast
3. The Louis Theroux Podcast
4. Parenting Hell with Rob Beckett and Josh Widdicombe
5. The Ezra Klein Show

How many episodes of Passle CMO Series Podcast are there?

Passle CMO Series Podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Passle CMO Series Podcast?

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What guests have appeared on Passle CMO Series Podcast?

Recent guests on Passle CMO Series Podcast include:

1. Sarah High
2. Jennifer Shankleton
3. Helen Griffiths
4. Rob Gijsen
5. Roanne Neuwirth
6. Rebecca Blaw
7. Mikkel Keller
8. James Barclay

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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