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Lead Counsel

Thomas Tona
Succession Planning
Law Firms
Linkedin
Private Equity
Law Firm Growth
Tonal Law
EOS (entrepreneurial Operating System)
Personal Injury Law
Personal Injury
Leadership
Referrals
Coaching
Social Media Marketing
Brazilian Jiu-Jitsu
EOS
Arizona
Core Values
Scaling Law Firms
Medicare Set-Aside
Cybersecurity

What happens when law, business & life collide? What if you could hang out with law firm owners and accomplished business leaders earning seven, eight, and nine figures a year, and gain insights that propel legal cases, and businesses forward exponentially? The Lead Counsel podcast, hosted by Thomas Tona, is a weekly show that delves into the world of law, the business of law, life, and where the ... more

PublishesWeeklyEpisodes175Founded4 years ago
Number of ListenersCategories
BusinessEducation

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Artwork for Lead Counsel

Latest Episodes

In this episode, Thomas Tona and Mike Zappone break down how to transform team meetings into high-impact problem-solving sessions using the EOS framework . Learn how to leverage IDS (Identify, Discuss, Solve) to address root causes, establish clear r... more

In this episode, Mike Zappone and Thomas Tona explore how data-driven decision making transforms law firm management. They discuss scorecards, KPIs, and the importance of aligning business metrics with strategic goals to avoid common pitfalls and fos... more

In this episode, Mike Zappone shares insights on building effective organizational structures using EOS principles, focusing on the accountability chart, hiring right people, and creating a culture of discipline and accountability to drive exponentia... more

In this episode, Thomas Tona and Mike Zappone explore the critical importance of placing the right person in the right seat within a company. They discuss how alignment with core values, understanding capacity, and strategic decision-making can trans... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mike Zappone
EOS Implementer and business coach
EOS/Traction implementing network
Episode: 170: How Clear Vision and Communication Drive Business Success with Mike Zappone
Charlie Mann
Entrepreneur/leader referenced as a guest on hiring and team strategy
Titus (as referenced in discussion)
Episode: 168: All About Your People: How Strategic Hiring, and Investing in Your Team Drives Law Firm Growth
Tiffany Grosskreutz
Person described in segment about candidate evaluation and values
Titus
Episode: 168: All About Your People: How Strategic Hiring, and Investing in Your Team Drives Law Firm Growth
Valerie Peterson
Speaker focusing on common hiring missteps and core values
Unspecified (discussion context)
Episode: 168: All About Your People: How Strategic Hiring, and Investing in Your Team Drives Law Firm Growth
Michael McCready
Guest contributing to conversation on leadership and autonomy
Unspecified
Episode: 168: All About Your People: How Strategic Hiring, and Investing in Your Team Drives Law Firm Growth
Christopher Nicolason
Guest addressing leadership and micromanagement issues
Unspecified
Episode: 168: All About Your People: How Strategic Hiring, and Investing in Your Team Drives Law Firm Growth
Jimmy Lai
Immigration attorney and author of Quietly Influential
Lai & Turner
Episode: 166: Unlocking LinkedIn: Authentic Personal Branding and B2B Referrals with Jimmy Lai
Jen Talley
Real estate professional and guest on networking discussions
Episode: 164: Master Continuous Learning and Build High-Value Connections to Scale Your Firm
Keith Roman
Guest discussing outsourcing and client service
Episode: 163: How Client-Centered Service Drives Growth and Attorney Referrals

Host

Tom Tona
Host of Lead Counsel, principal figure behind episodes exploring growth, systems, and leadership in law firms.

Reviews

5.0 out of 5 stars from 41 ratings
  • Great Weekly Listen!

    Really enjoy Tom and his guests’ insights on all that goes into scaling a successful law firm. Especially like that they don’t sugarcoat anything. They keep it real while still keeping it light. Definitely recommend for any legal entrepreneurs

    Apple Podcasts
    5
    Kate Schenkel VDM
    United Statesa year ago
  • Positive energy, brilliant people

    Tom is fantastic! Great questions and awesome energy. If you’re a law firm owner, this has got to be one of the top shows on your list!

    Apple Podcasts
    5
    CharleyMann
    United States2 years ago
  • Loved the ep with Adam!

    Hi Thomas, just want you to know that I loved the ep with Adam! Left you 5-star ratings and reviews!

    Apple Podcasts
    5
    Mav Dallarte
    Philippines2 years ago
  • A Must Listen if You are Running a Personal Injury Law Firm

    I listen to virtually every episode. His topics are either issues I’m dealing with on a daily basis, brainstorming ideas I need to look at, or new experts that I need to hear.

    Common sense combined with humor and good stories. I have been practicing personal injury law for 40 years and I learn something new from Tom every episode.

    Chuck Boyk. Toledo, Ohio

    Apple Podcasts
    5
    Toledo Fanatic
    United States2 years ago
  • Tom is a star

    I live listening to this podcast. Tom is so authentic and real. I love the guests he has and the witty banter with Jules. This is one of my favorite podcasts to listen to.

    Apple Podcasts
    5
    please add me -
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight leadership lessons and real-world strategies over theory.
Listeners praise actionable takeaways and blunt, practical guidance for growing law firms.
Audiences note strong host-guest dynamics and high authenticity in conversations.

Talking Points

Recent interactions between the hosts and their guests.

169: Why successful law firms hit the ceiling with Mike Zappone
Q: But tell me, is this the problem or the symptom?
The guest explains that many owner-led issues are symptoms of deeper alignment problems, often tied to accountability and clarity of roles; the solution is to IDS (Identify, Discuss, and Solve) and focus on the accountability chart to uncover real causes.
167: Essential Advice for Starting and Building a Business
Q: Christopher Nicolason, if you could give one piece of advice to somebody who's starting their own law firm, what would it be?
Find a tribe or group of people to connect with; seek mentors and be willing to ask questions. The support network helps new lawyers avoid feeling isolated and accelerates growth.
123: The New Succession Planning Part 07 - Q&A | Succession Planning for Law Firms: Exit Strategy, Financing, and Keeping Clients
Q: How should ownership be structured to allow a founder to cap control while enabling an internal successor to buy in over time?
Use voting and non-voting equity so the founder retains control while granting a clear path for successors to earn equity over a defined window, with a strong shareholders/partnership agreement to protect both sides.
123: The New Succession Planning Part 07 - Q&A | Succession Planning for Law Firms: Exit Strategy, Financing, and Keeping Clients
Q: Is there a limit on how many SBA loans one person can line up to buy firms, or must they be done one at a time?
There is a $5 million limit per SBA loan, and while multiple deals can be pursued, each loan comes with its own costs and considerations; plan strategically for how many can be pursued and how they fit into the overall acquisition strategy.
158: The Content Engine Behind Lawyer Referrals: Uma Damodaran on StoryLeads, LinkedIn Strategy, and Turning Legal Work Into Stories
Q: How do you train writers to capture a client's voice and ensure authenticity?
They recruit journalists and experienced writers who can ask sharp follow-up questions, establish a clear voice, and iterate with feedback to maintain the client's tone while crafting compelling stories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Lead Counsel

What is Lead Counsel about and what kind of topics does it cover?

A boutique business-focused law podcast that centers on growing and running seven-, eight-, and nine-figure legal practices. Across episodes, listeners hear from seasoned attorneys, trial lawyers, and legal-growth experts about client experience, scalable systems, leadership, mentorship, and modern marketing—often featuring practical playbooks, templates, and case studies. Noteworthy elements include a strong emphasis on culture, high-integrity client service, and actionable frameworks (EOS, blue ocean, storytelling) that help legal firms compete at scale while maintaining personal balance. The show tends to attract lawyers and firm owners seeking pragmatic, battle-tested guidance on growth, branding, referrals, and leadership.

Where can I find podcast stats for Lead Counsel?

Rephonic provides a wide range of podcast stats for Lead Counsel. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lead Counsel and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Lead Counsel get?

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What are the audience demographics for Lead Counsel?

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How many subscribers and views does Lead Counsel have?

To see how many followers or subscribers Lead Counsel has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lead Counsel?

These podcasts share a similar audience with Lead Counsel:

1. Life Beyond the Briefs
2. The Renegade Lawyer Podcast
3. The Law Firm Blueprint
4. Founding Partner Podcast
5. Lunch Hour Legal Marketing

How many episodes of Lead Counsel are there?

Lead Counsel launched 4 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lead Counsel?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lead Counsel?

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What guests have appeared on Lead Counsel?

Recent guests on Lead Counsel include:

1. Mike Zappone
2. Charlie Mann
3. Tiffany Grosskreutz
4. Valerie Peterson
5. Michael McCready
6. Christopher Nicolason
7. Jimmy Lai
8. Jen Talley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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