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Lead Counsel

Thomas Tona
Succession Planning
Private Equity
Tonal Law
Law Firms
Personal Injury Law
Personal Injury
Law Firm Growth
Linkedin
Referrals
Coaching
Social Media Marketing
Leadership
Brazilian Jiu-Jitsu
Arizona
Scaling Law Firms
Medicare Set-Aside
Cybersecurity
Legalfenix
Artificial Intelligence
Branding

What happens when law, business & life collide? What if you could hang out with law firm owners and accomplished business leaders earning seven, eight, and nine figures a year, and gain insights that propel legal cases, and businesses forward exponentially? The Lead Counsel podcast, hosted by Thomas Tona, is a weekly show that delves into the world of law, the business of law, life, and where the ... more

PublishesWeeklyEpisodes167Founded4 years ago
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Artwork for Lead Counsel

Latest Episodes

In this episode of the Lead Counsel Podcast, host Tom Tona sits down with Jimmy Lai, co-founder of Lai and Turner Law Firm and author of Quietly Influential. They dive deep into how introverted professionals can leverage LinkedIn to scale their busin... more

In this special compilation episode of the Lead Counsel Podcast, host Tom Tona brings together insights on what it truly takes to scale a business without losing its heart: exceptional customer service. Featuring key discussions with legal industry l... more

In this special mashup episode of the Lead Counsel Podcast, host Tom Tona brings together powerful insights on two foundational pillars of long-term business success: continuous learning and building genuine connections. Featuring actionable advice f... more

How do top-tier law firms scale their business while maintaining high-touch, empathetic customer service? In this special mashup episode of the Legal Counsel Podcast, host Tom Tona sat down with industry experts Keith Roman and Adam Rosson to break d... more

Key Facts

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Recent Guests

Jen Talley
Real estate professional and guest on networking discussions
Episode: 164: Master Continuous Learning and Build High-Value Connections to Scale Your Firm
Keith Roman
Guest discussing outsourcing and client service
Episode: 163: How Client-Centered Service Drives Growth and Attorney Referrals
Adam Rosson
Guest, associated with Tonal Law
Tonal Law
Episode: 163: How Client-Centered Service Drives Growth and Attorney Referrals
John Hawking
Guest discussed multi-state expansion and private mediation
Episode: 162: Mastering the Growth Mindset: Scaling Law Firms, Overcoming Fear, and Building Authentic Relationships
Glenn Guteck
Guest discussing interview techniques and people-focused practice
Episode: 162: Mastering the Growth Mindset: Scaling Law Firms, Overcoming Fear, and Building Authentic Relationships
Bill Umansky
Known as the law man, guest on the episode
Self/Law practice
Episode: 161: The Foundation of Growth: Mastering Your Craft, Active Listening, and the Keys to a Winning Practice
Ryan McKean
Attorney/business leader mentioned as a speaker on growth and mindset
Episode: 160: Essential Traits for Ultimate Self-Improvement and Business Success
Sueann Van Dermaden
Guest discussing pressures on female attorneys and leadership
Episode: 160: Essential Traits for Ultimate Self-Improvement and Business Success
Mark Whitehead
Discusses blue ocean vs red ocean and niche practice expansion
Episode: 160: Essential Traits for Ultimate Self-Improvement and Business Success

Host

Tom Tona
Host of Lead Counsel

Reviews

5.0 out of 5 stars from 41 ratings
  • Great Weekly Listen!

    Really enjoy Tom and his guests’ insights on all that goes into scaling a successful law firm. Especially like that they don’t sugarcoat anything. They keep it real while still keeping it light. Definitely recommend for any legal entrepreneurs

    Apple Podcasts
    5
    Kate Schenkel VDM
    United Statesa year ago
  • Positive energy, brilliant people

    Tom is fantastic! Great questions and awesome energy. If you’re a law firm owner, this has got to be one of the top shows on your list!

    Apple Podcasts
    5
    CharleyMann
    United States2 years ago
  • Loved the ep with Adam!

    Hi Thomas, just want you to know that I loved the ep with Adam! Left you 5-star ratings and reviews!

    Apple Podcasts
    5
    Mav Dallarte
    Philippines2 years ago
  • A Must Listen if You are Running a Personal Injury Law Firm

    I listen to virtually every episode. His topics are either issues I’m dealing with on a daily basis, brainstorming ideas I need to look at, or new experts that I need to hear.

    Common sense combined with humor and good stories. I have been practicing personal injury law for 40 years and I learn something new from Tom every episode.

    Chuck Boyk. Toledo, Ohio

    Apple Podcasts
    5
    Toledo Fanatic
    United States2 years ago
  • Tom is a star

    I live listening to this podcast. Tom is so authentic and real. I love the guests he has and the witty banter with Jules. This is one of my favorite podcasts to listen to.

    Apple Podcasts
    5
    please add me -
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring practical, battle-tested strategies.
Listeners praise authentic, no-fluff conversations with real-world takeaways.
High-quality insights for law firm growth and leadership.

Talking Points

Recent interactions between the hosts and their guests.

123: The New Succession Planning Part 07 - Q&A | Succession Planning for Law Firms: Exit Strategy, Financing, and Keeping Clients
Q: How should ownership be structured to allow a founder to cap control while enabling an internal successor to buy in over time?
Use voting and non-voting equity so the founder retains control while granting a clear path for successors to earn equity over a defined window, with a strong shareholders/partnership agreement to protect both sides.
123: The New Succession Planning Part 07 - Q&A | Succession Planning for Law Firms: Exit Strategy, Financing, and Keeping Clients
Q: Is there a limit on how many SBA loans one person can line up to buy firms, or must they be done one at a time?
There is a $5 million limit per SBA loan, and while multiple deals can be pursued, each loan comes with its own costs and considerations; plan strategically for how many can be pursued and how they fit into the overall acquisition strategy.
158: The Content Engine Behind Lawyer Referrals: Uma Damodaran on StoryLeads, LinkedIn Strategy, and Turning Legal Work Into Stories
Q: How do you train writers to capture a client's voice and ensure authenticity?
They recruit journalists and experienced writers who can ask sharp follow-up questions, establish a clear voice, and iterate with feedback to maintain the client's tone while crafting compelling stories.
119: Scaling a Law Firm to Eight Figures: Michelle Dellino on Leadership, Risk, and Growth
Q: How do you handle AI and technology adoption with your team?
Treat AI as a tool to enhance human work, roll out changes gradually with change management, align staff with core values, and use data to drive decisions.
119: Scaling a Law Firm to Eight Figures: Michelle Dellino on Leadership, Risk, and Growth
Q: What marketing channel drives the best clients today?
A combination of referrals and SEO; early on the key was 20 referral sources to sustain growth, followed by layered marketing strategies.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
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Social Media Reach

Frequently Asked Questions About Lead Counsel

What is Lead Counsel about and what kind of topics does it cover?

The show center focuses on the intersection of law, business, and leadership, with frequent discussions on scaling law firms, building core systems, and leveraging coaching and mastermind ecosystems to reach seven, eight, and nine-figure outcomes. Guests range from marketing and operations experts to coaching professionals who share practical frameworks for client intake, referrals, branding, and sustainable growth, all while balancing life at the top of a legal practice. A standout angle is the emphasis on disciplined processes, accountability, and mindset shifts, making it particularly valuable for law firm owners, partners, and senior managers aiming to modernize operations and drive high-leverage growth without sacrificing culture or et... more

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How many listeners does Lead Counsel get?

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How many subscribers and views does Lead Counsel have?

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Which podcasts are similar to Lead Counsel?

These podcasts share a similar audience with Lead Counsel:

1. Life Beyond the Briefs
2. The Law Firm Blueprint
3. Founding Partner Podcast
4. Lunch Hour Legal Marketing
5. Great Practice. Great Life. by Atticus

How many episodes of Lead Counsel are there?

Lead Counsel launched 4 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lead Counsel?

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What guests have appeared on Lead Counsel?

Recent guests on Lead Counsel include:

1. Jen Talley
2. Keith Roman
3. Adam Rosson
4. John Hawking
5. Glenn Guteck
6. Bill Umansky
7. Ryan McKean
8. Sueann Van Dermaden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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